Ben Wolff @uniquestaysguy Twitter profile | Pikagi

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Ben Wolff

@uniquestaysguy

5,461

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404

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$65M in Unique Stays Real Estate | We Will Help Manage and Grow Your Vision | Will Trade Expertise for Equity | See how we grew 0%- 75% direct bookings 👇

Austin

https://t.co/6IME2MR8Sr

Joined April 2023

Don't wanna be here? Send us removal request.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 month

Our $22,000,000 landscape hotel officially opened to guests last week! What was almost just a 10 unit property transformed into 28 units, a top tier event space and took over $6M in value engineering. It was a roller coaster. Here’s how it all went down 👇🏻

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

8 months

Big News: We are going to market with our next Texas development—“Oasi Hill Country”: A $39M luxury landscape resort We are raising $11.5m in equity from accredited investors // looking for intros to family offices, institutional, and High Net Worth Individuals. Like,

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

An overnight success takes 10 years 2015: Broke 16: 1st Airbnb 17: $800k STR host 18: $1.8m STR host 19: $5m STR host 20: Covid :( 21: Opened 1st landscape hotel, named Onera. 22: Onera exits to a Reit! 23-24: Developing 41 more Luxury Tree houses/ Units 24/25: Seen

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

10 months

Did you know Instagram is the best STR and Hotel booking engine in the world? Better than Airbnb. And easier to use, despite an intimidating, but simple 2-3 week set up. Our treehouse resort casually generated $29k/mo through IG bookings until Oct 2022. Then we generated

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

8 months

What is a landscape resort? It’s 28 wildly designed units plugged into a natural landscape on 20 acres with dope views. We are 2.5 years into this project and open this summer 🔥 Onera in Wimberley, Texas.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

What the path can look like, going from broke to $60m in Unique Stay (hotel/Str) development. Anyone can do this. If you can host, you can hotel. 2015: Broke! $30k credit card debt 2016: First Airbnbs / Urban STR host 2017: $800k Urban STR host 2018: $1.8m Urban STR host

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

I am Ben Wolff and I build luxury treehouse hotels. I am a father, a husband, an NYU grad and a McKinsey dropout. I am equally addicted to golf and building 1 of 1 treehouse hotels. I have been told that I have a nauseating sense of urgency. This can be a blessing and a

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

Save this post if you have decided to build a unique stay, glamping, or concept hotel! 𝗛𝗲𝗿𝗲’𝘀 𝗮 𝘀𝗵𝗼𝗿𝘁 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗻𝗲𝗲𝗱: 1. For permitting, If you want to move fast, you will look for county land (unincorporated) as opposed to

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

Ready to design & launch a Unique Stay? I spent 50+ hrs creating an email course to help you: •⁠ ⁠Avoid the “commodity Airbnb” crash •⁠ ⁠Find your perfect location •⁠ ⁠Market to Modern Travelers Want access? Follow, like & reply "Unique" and I'll send it for FREE!

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

The global hotel industry is worth $1.2T and along with tourism accounts for ~ 10% of worldwide GDP Here is how we plan to disrupt the whole thing. 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 Mega brands like Hilton and Hyatt are run by consulting and private equity graduates. They are hired and

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

4 months

Excited to share with the world our inspiring corporate retreat space—Onera Wimberley! A one-of-a-kind landscape resort in Texas Hill Country with 100 person event space, infinity pool, and 28 treehouse-style units, each with private hot tub. Opening Sept ‘24. DM for details

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

The last 5% of your budget you spend on the final touches are the most important. Why? Because it's what is going to separate your from everyone else. If you stand out from the crowd you can charge higher prices and still get more bookings.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

The Definitive History of Pre- and Post-Pandemic Joshua Tree (with shocking numbers) 🪑🔥☕ Grab a seat by the campfire, pour yourself a mug of hot chocolate, and buckle up. We’re diving into a history lesson on the Joshua Tree STR rollercoaster, and what it means for the

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

This video with 2.2m views is an IG masterclass for STR / Hotels They probably drove 1. $25,000+ revenue 2. 10,000 new followers and it only cost $100-$200+ they can then move these people to email. Video is from Bestr / Canopy Crew

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

11 months

For every 2 likes I’ll add 1 thing I wish I had known when I started in Airbnb and building Experiential Hotels (Learnings aren’t as cool as mutating AI art so I discounted the likes) Let’s kick off the list 1. People LOVE views and water. 2. Go all in and start your email

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

We spent $500,000 renovating Spirit of Sofia. It took the monthly revenue from $30,000 to $120,000. Here are my best threads on how you can develop, renovate and market a Unique Stay.🧵

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

I lost $400k by ordering parts from China on our first Treehouse Resort. It was a huge mistake. It nearly killed the project. And me. 🧵 👇 As we prepared to build the treehouses, someone told me that I could save $200K if I ordered parts from China. Like any newbie, I

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

6 months

There are 62,000 hotels in America and 5.6m guest rooms. Here is how we plan to reinvent 2,000 of them. 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡 Mega brands like Hilton and Hyatt are hyper focused on profit. ($4B combined). It makes sense. Their leadership is hired to

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

This is a house in Ohio with 168k followers on IG. This video got 1.7m views. Property journey videos kill it. Anyone can do this.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

4 months

Hot Take: Instagram will become the go-to booking engine for STRs and hotels by 2030. • Skip the 14% OTAs fees • Control the full guest interaction • Better booking experience for hosts and guests The direct booking movement is only getting started.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

11 months

If you want to kill it with your STR or Hotel Save this Redesign and Repurpose list. And add your best stuff! ✊ Pics 1 & 2 attached are an Ugly hot tub space we made fun and Pic 3 is a front desk space we turned into a dinning room. 1. Detached Garage : converted Unit

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

6 months

Building in public + Retwit accounts collaborating is the future. Excited to work with you @weddingvenueguy

@WeddingVenueGuy

Alex Nelson

@WeddingVenueGuy

6 months

Partnering on this legendary $40,000,000+ Project. Excited to announce that I am joining forces with @uniquestaysguy on this next level luxury landscape hotel project in Texas Hill Country. Best part is it will of course include an event space. We are going to crush the

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

@rohindhar TIL 2700 sqft in sought after city, on a lake, with top rated school district is ‘entry level’.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

6 months

The average US hotel room daily rate is $145. But our (rooms) often see $1700/night bookings. Why? This is the simple formula we use to build couples stays that go for as high as $3500/weekend. 𝙎𝙝𝙖𝙧𝙖𝙗𝙞𝙡𝙞𝙩𝙮 + 𝙀𝙭𝙥𝙚𝙘𝙩𝙖𝙩𝙞𝙤𝙣𝙨 𝙎𝙝𝙖𝙧𝙖𝙗𝙞𝙡𝙞𝙩𝙮

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

Let’s Build a Landscape Hotel Together on This River Front Land in the Texas Hill Country! 𝙐𝙣𝙞𝙩 𝘾𝙤𝙪𝙣𝙩 : 50 𝙆𝙚𝙮 𝙁𝙚𝙖𝙩𝙪𝙧𝙚 : Riverfront Land 𝘼𝙢𝙚𝙣𝙞𝙩𝙞𝙚𝙨 : Communal Pool & Event Space 𝙇𝙖𝙣𝙙 𝙎𝙞𝙯𝙚: 15 acres 𝙇𝙖𝙣𝙙 𝘾𝙤𝙨𝙩 : $2,000,000 𝙏𝙤𝙩𝙖𝙡

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

This video of building a container home in Washington has 8.6m views. Customers and guests want to be connected to the story. This is modern hospitality. These types of videos kill it and accelerate revenues. Before and After Property Journey Founder Journey Origin Story

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

My first Airbnb? Terrible. My first development? Delayed and over budget. But…. I learned something from every obstacle. I never stopped making progress. (picture is my first Airbnb; video is my next development opens this summer)

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

10 months

19 banks said, ‘No’! The 20th said, ‘yes’. Something something there’s no such thing as failure, just quitting.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 month

Two months ago, we were knee-deep in construction, racing against time to launch Onera Wimberley. Two weeks ago, we launched after millions of IG views and 26k+ people who entered our booking funnel. Here's how we pulled it off…

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

11 months

Prediction: The collapse of the legacy hotel names will begin shortly. And no one is talking about this. Over the next 15 years, gritty and imaginative Airbnb hosts will realize their time, efforts, and resources are insufficiently leveraged on single homes. They will enter

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

I don't know who needs to hear this, but if you can host, you can hotel. I grew from 1 rental Airbnb with used furniture and $30,000 in CC debt to developing $1000/night unique stays. Despite a comedy of errors and mistakes. Inspo Bonus: the mistakes taught me the most

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

8 months

@sweatystartup Today I learned Even at 342,000 followers with high engagement and a proven track record you have to go to market to raise.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

Want your Airbnb to get 13.7m views on IG? Before and after 23 second deck video. People love before and afters, and anyone can do this. Video cost: $0 Est added followers: 20k+ What do you think is the lifetime value of these followers? Airbnb: Pacific Bin, Washington.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

11 months

Let’s Build a Landscape Hotel Together on This 20 Acre Lake Front Land in the Texas Hill Country! (near Austin) 𝙐𝙣𝙞𝙩 𝘾𝙤𝙪𝙣𝙩 : 50 𝙆𝙚𝙮 𝙁𝙚𝙖𝙩𝙪𝙧𝙚𝙨 : ~20 acre private lake + big Hill Country views 𝘼𝙢𝙚𝙣𝙞𝙩𝙞𝙚𝙨 : communal pool & event space 𝙇𝙖𝙣𝙙 𝙎𝙞𝙯𝙚:

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

8 months

Is SXSW in Austin shaping up to be a huge Airbnb Bust? There are still over 900 homes available March 11-17 for 3+ bedrooms/ sleeps 8. Including 5bedroom places like this for $600/night Or 4bedrooms like this for $347 I feel like people should be talking about this.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

Want more revenue at your STR/Hotel? 1. Water People LOVE water. Pools, hot tubs, water falls, lakes, ocean. Event better if you can get a hot tub or a pool in front of an even larger body of water. Cold winter? Hot tubs attract guests. Hot summer? Pools attract guests. 2.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

8 months

@sweatystartup Amex points Baseball player Loves to booze Wife has side business w/o revenue

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

What’s The BIGGEST SHIFT right now in the STR/Hotel/Glamping space? A ‘Race to the Top’. You're familiar with a ‘race to the bottom’, where quality takes a back seat to low prices. We now see a refreshing twist: ‘Race to the Top’. STRs and hotels are now in a race upward,

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

4 months

4 tools I'd use to go from 0% to 40% direct bookings in 90 days: • GoPro • iPhone • Capcut • Canva Pro These cost less than $2,000. And they can 5x your investment by the end of the summer.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

10 months

A scrappy entrepreneur could buy this Bar Harbor hotel and retire in 5 years; Eden Village Motel and Cottages in Bar Harbor, Maine $3.5m 21 keys $166k/key 22 acres 15% Cap Phase 1 Live in an Airstream on site Assist with turnovers Master marketing Stockpile cash Phase

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

Don’t underestimate the power of eye candy. That $5k cabana or plunge pool might just be what makes your stay go viral. Spend more $$ on eye candy.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

10 months

There are piles of free money sitting all over America in run down cabin motels like this one; Gorgeous space waiting for a hungry and innovative operator to do something really fantastic here.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

We drove over $200,000 in revenue for our properties via Instagram in March. One year from now it will be approaching $1,000,000/month. 5 years from now it will be Millions per month. In 2021 I barely knew how to send a DM on IG.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

This is what it looks like when IG videos go viral. We revived a property from the revenue graveyard and Instagram purgatory with a series of successful IG videos. We doubled revenue this April vs last April. We produced 50% more revenue this April than peak Covid April.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

9 months

Have you heard of AlUla in Saudi Arabia yet? It's becoming the future of travel. Using a secret formula. What's insane: it was a neglected desert until 2008. Let's check it out 👇

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

10 months

The Future of Stays 1M+ followers across social media 100% direct bookings $1m+ per door No lobby Experiential Leaders will be former Airbnb hosts Story driven

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

4 months

Here's the EXACT playbook we used to grow a Unique Stay from $0 to $35k+ in direct booking revenue in 50 days: In mid-May, we started working with Elk Hollow Resort. Since then, they’ve gone from: • 0 views to 1,000,000+ views • 14 followers to 22,200+ followers • $0

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

8 months

When choosing a market to build a luxury treehouse resort we look for the following 1. Development risk. Can’t have any. 2. Cheap land compared to Revpar. 3. Trillions of dollars in GDP within 6 hours driving distance. 4. High income per capita of average visitor. 5.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

I heard this place likes big bookings. These two just came in. We turned a struggling hotel into a Mega Airbnb. 23BR Whole Place Feb 16 – 19, 2024 (3 nights) 18 guest · $20,515.50 23BR Whole Place Mar 3-6 (3 nights) 30+ guests · $15,296.84 *returning guest

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

99.9% of business owners aren’t using the greatest business machine ever created : Instagram By 2019 we grew our portfolio to over 200 Airbnbs. We felt like we knew Airbnb, the customer and the space. Then we opened a Luxury Treehouse resort. And Killed it! We def thought

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

I couldn’t be more excited to start sharing some of the progress at Onera in Wimberley, Texas. This is our ultra unique landscape resort spread across 20 acres. We are 6 mins from downtown, yet all 28 units have unobstructed million dollar views. Thread to come on the steps

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

11 months

Hotel Versus: Old School vs New School The Legacy Hotel Collapse V Rise of the Modern Hotelier Lets dive in; Hyatt Hill Country (Texas, Hyatt Hotels Corp, 66 years operational experience) vs Live Oak Lake (Texas, @isaacfrench_ , 27 years old) 👇 -Instagram Metrics-

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

8 months

$10,000 for a weekend stay at this California hotel. Post Ranch Inn, Big Sur, CA Voted #1 hotel in the world under 50 rooms 2024 Andrew Harpers 40 rooms along world famous Highway 1.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

4 months

Our 1 bedroom units at Onera have a $587 ADR. The average ADR on Airbnb is $168. A huge reason for the 3.5x difference? Unique amenities. Here’s 7 amenities that will instantly increase your ADR:

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

Let’s Repurpose a $4.5m Palm Springs, Ca Hotel! And Double Revenues! Despite the Airbnb Apocalypse and buying at the top! We spent $500k remodeling 19 single rooms producing less than $500k/year into a “mega airbnb” producing over $1m/year. Details below 👇 𝙆𝙚𝙮

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

11 months

To make up for my boomer actions :( I cleaned up this post to make it easier for people to read.. and if this one gets 50 likes I’ll add another 25 things I wish I knew when I started in Airbnb hosting and building experiential hotels. Let’s kick off the list; 1. People LOVE

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

4 months

“Location” is less relevant for STRs than ever before. Why? Because people want to stay at the resort. They want experiences brought to them rather wasting their weekend driving around to find them. Here’s how we’re seeing this play out at Onera:

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

6 months

There are 5.5m hotels rooms in America generating $200B. Nearly 0 of these hotel rooms are leveraging the worlds most viscous weapon. Instagram. Leaving Billions on the table. This is a platform with 600m daily active users that are so addicted they set control features

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

8 months

I went from 0 Airbnbs to 100’s of Airbnbs, to an exit with a REIT on a landscape resort in 6 years. And I did it backwards. I was 100% focused on product (the physical stays) and 0% focused on content / audience (IG, Twitter, etc). If I had to do it over again I would be

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

10 months

5 things on the hospitality horizon 1. Commodity Airbnbs will get wrecked 2. Commodity hotels will get wrecked 3. Airbnb hosts will emerge as industry leading hotel developers 4. IG /Tik Tok will drive more bookings than Airbnb 5. Front desks will be museum’d

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

5 months

100s of STR leaders met at Skift’s Innovation Forum last week. (Ironically, in New York… The city that banned STRs less than a year ago) My 5 biggest takeaways: 1. OTAs are adapting, but is it enough? 2. Big, commodity PMs struggle to scale 3. Commodity STR operator's RevPAR

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

6 months

Building in public can overcome any lack of luster a property has. An intimate story of even the most boring space can draw in guests. The most popular airbnb IG account icons are all couples- not the house.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

3 nuggets you can use today that helped me go from 1 ugly Airbnb to building landscape resorts. 1. Make it a top priority to build an email list. This can’t be overstated. 2. Use lifestyle photos in your Airbnb listing! 3. $100 pillows last for so long that buying $20

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

You hear all the hype: Influencer Collaborations can make any business $millions. People like @isaacfrench_ and I rant and rave. But in a sea of 1000s of influencers, how do you choose the right ones from the wrong ones? I've made mistakes so you don't have to. Let's go🧵↓

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

A lot to break down in @MrJonesSTRs post about direct bookings and branding. Let’s dive in 👇 Directionally I agree with the spirit of his worldview, and I think it’s good advice— but would suggest a few tweaks. Issue #1 He’s framing the two: 1) cash flow and 2) brand as

@MrJonesSTRs

Taylor Jones (Vacation Rentals)

7 months

Direct Bookings are the most overrated topic around Airbnbs. To date, we do NOT have a direct booking site. All of our success is on Airbnb/VRBO & others. When building a company, you have 2 paths to purse: 1. Build a brand 2. Build a cash flowing company We took the path of

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

10 months

Know Your Customer (KYC) At least 50% of our customers are millennials and 90% are either millennial or Gen X. It follows that nearly 80% of our bookings come from IG, free of platform fees, and with WAY less headaches.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

8 months

This is Amangiri, the most expensive hotel in America. And you can stay here for $4,000-$6,000 a night in May. It has 34 suites of unobstructed views situated on 900 acres in Canyon Point, in Southern Utah. It is where extreme luxury meets rugged wilderness.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

Thanks @isaacfrench_ for having my wife and I for our anniversary. It’s truly been a pleasure staying at Live Oak Lake. Excited to see you bring more of these incredible experiential stays to modern travelers. Maybe we’ll even do a collab at some point ;)

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

9 months

7 ways hospitality is about to radically change 1. Brands will be replaced by founder origin stories 2. Content + design will leapfrog real estate + location 3. Touchless and faceless will become preferred 4. Guests will become content creators and a new flywheel will

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

Let’s add some value to a boutique hotel together! And see if we can’t get an extra $250,000 per year on a $1,000,000 remodel. Bonus- increase exit value $2m+ We love 5 year 40% IRRs 𝙏𝙝𝙚 𝙎𝙩𝙧𝙖𝙬𝙗𝙚𝙧𝙧𝙮 𝘾𝙧𝙚𝙚𝙠 𝙄𝙣𝙣, 𝙄𝙙𝙮𝙡𝙬𝙞𝙡𝙙, 𝘾𝘼 After failing to

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

9 months

5 ways to Improve Hotel or STR Revenue, or any business. 1. Email Lists (Learn Klaviyo) 2. Meta / Google Ads (Learn Canva) 3. Social / Content (Learn Frameio) 4. Influencer Marketing (Learn IG) 5. SEO (learn airtable/zappier) Bonus : Tell your origin story on each platform

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 month

Last week we SOLD OUT our first Unique Stays Summit. But this was not a typical conference. We had 35 leaders in the space come together to brainstorm, share ideas/ projects and connect. No keynote speakers, PowerPoints or stages. A peek at some of their amazing projects 👇🏻

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

8 months

This Airbnb has millions of followers across socials🤯 It’s a shipping container house in Washington that leveraged ‘Building in Public’ to generate $14,000/mo. 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗰𝗼𝗻𝗰𝗲𝗽𝘁- 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗶𝗻 𝗣𝘂𝗯𝗹𝗶𝗰? It’s the future of

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

I don’t know who needs to hear this, but if you can effectively manage 3 airbnbs, you can effectively manage a boutique hotel. Cherry on top; if you can renovate a house for airbnb, you can remodel a hotel.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

9 months

If you want to Jump from Airbnb To Glamping, Treehouses, or a Landscape Resort, Here are 10 things you need to know. (Save for later) ✅ You will need a fantastic architect ✅ You will need a fantastic GC ✅ You will need to do a weekly tour (at a minimum) ✅ 19 banks told me

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

5 months

When I started developing my first STR in 2021, I didn’t think anyone would care about my story. Fast forward to today... I just used social media to start an $11m raise. What’s the method? Build In Public Here's 3 story structures I used to build my network (steal them!)

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

4 months

Chalet Al Foss has 14 million IG views in 2024. Their results dominate other hotels in the area: • Spinale Hotel averages 1,000s of views • Lefay Resort Dolomiti has 10-40k views How do they do it? In tomorrow's newsletter, we're reverse engineering their IG strategy.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

10 months

This is the most hidden treasure in plain site; There are 1.8m unused square miles in the US, roughly 50% of the country, and It’s the worlds greatest R&D facility. Can’t compete with ‘Big Hospitality’ for oceanfront property in Miami? The barrier to entry; land and dev costs

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

10 months

@sweatystartup I don’t think Bill Belichick is motivated by kids, grandkids and all the money he earned. He would probably find life without grinding and scheming for next weeks opponent boring and empty. 60+ years living in an intense fight or flight state- and then poof, Fishing by the

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

How I went from managing 8 Short term rentals to a portfolio of over 200 properties in less than 2 years. And why I pivoted to the Unique Stays Model. Thread.🧵

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

10 months

These are the 2 best opportunities for hungry Airbnb hosts. 1.Motels 2.Unique Stays It is not more Airbnbs. Both offer higher returns and better economies of scale. The opportunity in Motels is mind blowing. Whilst Airbnb offers 10% returns to bother your neighbor.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

6 months

When I read about single family and multi family returns:

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

8 months

@PriteshSMB This is only the tip of the iceberg that the west can’t hear. When it’s first explained to you the life optimization of arranged marriages, you realize the west is playing checkers.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

Before and After photos of our renovation of Spirit of Sofia. From $500 to $5000 per day in inquiries & $30,000 to $119,000 per month in revenue. The power of renovations + a proper marketing strategy. Let me know any questions you have about Unique Stays. 👇

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

9 months

Miami site tours this week + Investor meetings, looking for our first Florida luxury tropical treehouse escape.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

11 months

The most compelling and profitable real estate play over the next 15 years will be; STR house ❌ Brrrr ❌ Multi family ❌ Storage ❌ Luxury Unique Stays ✅ 50% IRRs Inspired customer Attracts top talent Early in the space

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

9 months

5 hacks to boost your STR/Hotel business by Monday; 1. Staging + photography : are you taking this as serious as you can? Do you have fresh flowers for your shoot? 2. Influencer stays during low season: Unbooked days? Get influencers in there! We had 4(!) influencers last

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

I was broke in late 2015 I was an Airbnb host in 2016 I built and Airbnb portfolio by 2018 Now I’m touring our ultra unique landscape resort development with our GC. Stay Onera in Wimberley, Texas. 2024 If you can host, you can hotel.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

What’s it take to find the perfect site for a landscape resort? Deeply investigate 300 sites online Speak to 80 agents / owners Tour 40 sites 12 GC inspections Submit 1 offer

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

5 months

In March, 88% of our bookings were direct The secret weapon: Our IG Influencer Marketing Strategy I’m sharing the top 5 lessons on our strategy in tomorrow’s newsletter Join below 👇

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 month

And here we are, onto the next chapter of Onera Wimberley: 🌿 16 Greenhouse units w/ native grass roofs ⛺ 12 Spyglass units perched up to 35ft high ☀️ My favorite views in the Hill Country 🌄 Infinity edge pool & hot tub w/ the best sunset views 🏠 125 person event center

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

@rohindhar 95% of the agents money is made on the least amount of work. They’re not incentivized to get the most dollars . They’re incentivized to get you the most dollars you will be happy with. Sometimes these two numbers are very far apart. Selling agents killed their clients in

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

9 months

Increase your STR / Hotel revenue by crushing your listing photo shoot ✅ Flowers ✅ Pastries ✅ Fruit ✅ Wine bottles ✅ Throw blanket ✅ Lived in ✅ Models ✅ Lifestyle shoot ✅ Grilled Steak on BBQ Bring the property to life

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

Before we finished renovating Spirit of Sofia it was averaging $30k per month. After we finished renovations, repositioned the hotel and put together a proper marketing strategy we average $97k/mo in revenue. The power of providing an experience rather than just a stay.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

7 months

The No BS Holy Grail for spotting the next trendy market - When building an awesome stay: STR, Hotel, Glamping. Does the market have a ‘costume’? If I showed you a picture of people dressed like they’re in; The Hamptons Joshua Tree Fredericksburg, Tx Would you know where

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

5 months

In 2022, Onera had 30% direct bookings In 2023, we had 75% This year, we’re targeting 80%+ Our approach has been simpler than you think: • Market on Instagram • Build a following • Bypass OTAs Consistency matters.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

11 months

How did a broken down RV lead to a $1B opportunity? And why I prefer Landscape Resorts over Glamping. All leading to me on this flyer alongside my hero, Amangiri founder Homi Vazifdar Like many Airbnb hosts, I was a glamping daydreamer with no real plan. That changed in

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

9 months

5 of the biggest challenges building a Treehouse Resort. Cracking these is the opportunity 1. Few architects understand the product 2. Few GCs know how to build it 3. Banks don’t understand it 4. Investors see it as risky 5. Permitting is very hard

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 month

Travel is being re-defined by one group: The Modern Traveler. They seek: ✅ Memorable experiences ✅ IG-worthy moments ✅ Connection to a property's story ✅ Unique, authentic stays At Onera & Oasi, we're all in. This group will shape the industry for decades to come.

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@uniquestaysguy

Ben Wolff

@uniquestaysguy

1 year

It’s 2027 and your Airbnb is struggling. You could have built a 50,000 guest email list with a 20% open rate. But you didn’t. :( You could have built an IG following with 10,000 link taps / mo on ‘book now’. You didn’t :(

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