Berk @unicornberk Twitter profile

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Berk

@unicornberk

2 months

New here? Read this quick intro about me.

MeetBerk - Who is Berk Lee

Meet Berk Lee, founder of Ostradis

meetberk.com

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Berk

@unicornberk

1 year

@hi_gaganthakur Stick to one thing, all those things that you tried could have worked. You just had to stick to it and get better at diagnosing why things were going wrong.

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@unicornberk

1 year

🚨 Our new challenge is here 🚨 I'm going to build a newsletter from scratch to 1000 subscribers in 30 days 💯 I will share literally everything on here. Including what works and what doesn't. I'm calling this new newsletter Unheard Roots, a newsletter that tells the back

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Berk

@unicornberk

8 months

@sweatystartup Just sent you the video, 17 year old sales machine here willing to work 17 hours a day. Heck I'll even work for free until you see the hunger!

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Berk

@unicornberk

1 year

I just want to show my appreciation to the @beehiiv team and @ej_beehiiv You guys have built one of the most awesome tools to use I've seen in a while. Every time I use Beehiiv I'm pleasantly surprised by a new feature. This time it was having it show me the most engaged

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Berk

@unicornberk

1 year

For anyone who is in SAAS this is a straight up gold mine of information. I just went through the entire doc and it is possibly one of the best educational resources I've seen. @SimonJalbert You're the goat Simon, this is incredible value you're providing!

Simon Jalbert

@SimonJalbert

1 year

Want to build a SaaS in Q2 but not sure where to start? Today I'm sharing the process we used to build 19 startups making a combined $44M ARR since 2017. Want it for free? Like + comment SEND and I'll DM it. (Must be following. 24 hours)

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Berk

@unicornberk

1 year

You just made my day @arvidkahl You’re the best :)

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Berk

@unicornberk

1 year

Something that I don't understand is happening. We got 17 subs today. I don't know where these people are coming from and how they're finding Unheard Roots. And their emails appear to be valid.

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Berk

@unicornberk

1 year

Growth Update 🎉 579 subs, 41.1% Open Rate, and 4.2% Click Rate Doubling down on Reddit for growth as it's be yielding really well. - 28 sign ups on Sunday. - 34 sign ups on Monday. - 21 sign ups on Tuesday All from Reddit posts.

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Berk

@unicornberk

1 year

@TheBenMerric If you’re paying for your mentors you’re doing it wrong. I build relationships organically with people who are ahead of me.

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Berk

@unicornberk

2 years

@heyeaslo My kindle (might have been around $100 or a little bit more). It's an entire library of books in this small tablet like device. Way more convenient then carrying 700 page books around :)

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Berk

@unicornberk

2 years

@levelsio Ideal living condition for a guy until he makes it :)

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Berk

@unicornberk

2 years

@SaveYourSons Never believe in impossible. Impossible is a lie people tell themselves.

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@unicornberk

2 years

@marc_louvion None of it really matters. Code, no-code. Customers don't really give a flying fuck about your tech stack. All these people passionately arguing about one side or another don't realize none of it matters. You can deliver value in so many ways.

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Berk

@unicornberk

2 years

@mrgreen I can’t imagine the cybersecurity side of this. Imagine if someone found a way to compromise these robots. Things could quickly take the wrong turn.

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Berk

@unicornberk

1 year

@williamthething Neo here, doing challenges to come up with, build, and grow businesses all in public. Plus sharing everything that I learn on here, what works, what doesn't, etc!

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Berk

@unicornberk

2 years

Starting a new challenge. I'm going to build & validate a SAAS idea in 30 days or less. If I can't get $ in the first 30 days after coming up with the idea, I will try to validate a new idea in another 30 day increment. To spice it up, ChatGPT will be my business partner.

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Berk

@unicornberk

8 months

@sweatystartup Let’s get to work 🚀🚀

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Berk

@unicornberk

1 year

Day #41 of the 1000 sub challenge Decided to take a bit of a break today, get my mind together. Even tho I did no marketing, got +6 subs. Totaling 323 subs :) #buildinpublic

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Berk

@unicornberk

1 year

No feeling like waking up to an extra 20+ subscribers over night. Let's keep this going fam 📈🚀 #buildinpublic

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Berk

@unicornberk

1 year

@AmonCheruiyotHQ Hey there, I’m Neo. I do challenges to come up with, build, and grow businesses all in public! I also share all of the things I learn and all the things that don’t work!

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Berk

@unicornberk

2 years

Never thought I would see this day. This was just a side project I started and now it's at $100 in revenue. It's great to be at this milestone at 16 years old. 17 people took out their credit cards and paid for something I built.

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Berk

@unicornberk

1 year

It’s come to my attention that I made a severe lapse in judgment yesterday re: a marketing tactic I tried. I was hired as a growth intern out of high school by Jardy. I had lots of ideas and neglected to run some of those ideas by the team. One of those was the poorly-thought

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Berk

@unicornberk

7 months

@malenchi_alex Might be a hot take but logos don't matter for early stage projects. They simply don't matter until there is revenue and consistent growth.

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Berk

@unicornberk

1 year

We did it… 300 subs 🥂

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@unicornberk

1 year

We did it folks 🥹 Another milestone has been crossed 500 soon...?

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Berk

@unicornberk

2 years

@charlierward You could just use ad blocker on desktop. You don’t really need premium.

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Berk

@unicornberk

1 year

Now that I'm back on my marketing grind growth is back. Sign ups are skyrocketing as they should 📈 I'm going to make sure one day instead of "12" the top of the graph says "1,000,000". One day...

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Berk

@unicornberk

1 year

Woke up to a new milestone today. Halfway to 1000. LFG 📈📈 P.S Join the party at

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Berk

@unicornberk

2 years

@xsgames_ It's a tool to enable you to be more creative. It's a way to get unstuck or get inspiration when you're stuck. But it can't really replace your ingenuity.

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@unicornberk

1 year

@arvidkahl “Don’t worry about the money - focus on being passionate and helping people.” Is helping people a nice side affect of building a business? - Yes. But are business owners philanthropists? - No We’re building For Profit companies for a reason.

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Berk

@unicornberk

1 year

@DarrelFrater I wouldn't make it free, free communities in my experience always attract low-quality shills. @AnthonyCastrio was really smart about this, he increases his price every now and then + kicks inactive folks out. Free is now a red-flag for me with communities.

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Berk

@unicornberk

2 years

@PereAyats $100,000,000. Not annually. Monthly. If you can dream, you might as well dream big 🚀

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Berk

@unicornberk

1 year

Anthony is a guy you will want to work with. And @BotEatBrain is a fantastic newsletter. I'd recommend if anyone of ya'll are interested in sales, get in touch asap.

Anthony Castrio

@AnthonyCastrio

1 year

Anyone looking for a sales job? I want to find someone to help sell @BotEatBrain ads. 50% commission. Currently ~$8k in unsold inventory. The newsletter is growing fast, so each month we're able to increase our prices and make more money. DM if interested.

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@unicornberk

1 year

We just hit 100 subscribers for Unheard Roots 🥂 It's Day 25 and we've finally achieved the long overdue milestone. Now we need 900 more :) #buildinpublic

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@unicornberk

1 year

Day #0 of the $100 MRR Challenge. is at $27 of MRR right now with $110 in total revenue ($89.81 net revenue after fees). There are 6 active customers / subscribers right now. - 3 paying $5 a month - 1 paying $10 a month - 1 paying $1 a month The

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Berk

@unicornberk

1 year

@tirthbuilds Being patient, engaging with others, and creating genuinely authentic content.

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Berk

@unicornberk

1 year

How I grew Unheard Roots from 0 to 424 subs. Everything that has been working for me so far A thread 🧵 (For everyone asking how I'm growing)

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@unicornberk

1 year

We just got our first subscriber for Unheard Roots. It's not 100 or 1000 but it's still a big milestone. Let's keep it going 🚀

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Berk

@unicornberk

2 years

@mrgreen Exactly. I’m sure we will start seeing news articles about these robots going rogue soon. Cybersecurity companies about to make bank 💰💰

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Berk

@unicornberk

8 months

Creator and celebrity led brands have exploded in the last couple of years. MrBeast, Rihanna, Nelk Boys, etc. I overheard someone say they wanted to be a celebrity / influencer just so they could create one of these brands. What's interesting is there are people behind the

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Berk

@unicornberk

1 year

@avizn_ I'd advise against it. A) Way too little for a seed around (I'd at least want 10K+, don't waste time with little amounts of money). B) There are way too many great organic ways to grow this plus you're already generating cash-flow. Use the revenue to fund new ad campaigns.

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@unicornberk

2 years

@dagorenouf Too many have a bad perception of marketing. A good product is not good marketing. You need to get good at getting and funneling attention.

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@unicornberk

1 year

Shoutout to @indie_worldwide for being such an amazing supportive community. And shoutout to @AnthonyCastrio for being such a wonderful community builder.

Anthony Castrio

@AnthonyCastrio

1 year

@theneooftech Some of that probably coming from your shoutout in the Indie Worldwide newsletter 😉

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Berk

@unicornberk

9 months

@robertodigital_ Hey Berk here - I share case studies on how big companies got where they are 🚀 I also share reports on different consumer trends and industries. 📈

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@unicornberk

1 year

🎯 Day #37 of the 1000 sub challenge 🎯 So we lost a sub today... But gained 8+ subs. Growth is slowing down since I haven't been able to do much marketing other than cold DMs recently. Will change that ASAP. #buildinpublic

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Berk

@unicornberk

1 year

Everyone is sleeping on the future of advertising. There are 363 of you following me, likely all of you are involved in startups / growth one way or another. Let me tell you guys something, there is an advertising method all of you are overlooking. Let me explain 🧵

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@unicornberk

1 year

Day #20 : I made a revelation. SAAS is not for me. I don't enjoy it. And I'm not good at it (yet). I could get better but I might be better off sticking to what I've been doing and getting paid for in the last few years. And that is content. Gonna continue building my

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@unicornberk

8 months

@idanielroman @beehiiv Beehiiv is going to eventually take over the entire newsletter space. I'm 100% sure of it, the founders are my role models. They need to be a business case study in 10 years.

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Berk

@unicornberk

1 year

Sometimes I feel fatigued working on my newsletter. Growth is slow and the process is grueling. But then I remember even if I grow just by a sub everyday. And one issue every week. I'll still have made insane progress in a year, 2 years, 5 years, etc. It's just hard to

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@unicornberk

1 year

Day #22 of the 1000 subs challenge 📈🚀🥂 So we lost 2- subs today but gained 5+. We're at 76 subscribers in total. I really don't know if the 1000 milestone will be reached within the 30 days. We're not even at 100 yet (and it's day 22 😢)

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@unicornberk

1 year

@arvidkahl @indie_worldwide by @AnthonyCastrio should be featured imo. He's built a great tight-nit community of indie hackers, one of the most underrated resources for indie hackers.

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@unicornberk

2 years

@FounderKyle Imo this isn't even a hot take. It's a fact. Most people don't have the patience, grit, and tolerance for uncertainty.

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@unicornberk

1 year

UPDATE ON DAY #30 . This challenge is no longer a 30 day challenge. It will keep going until I either sell Unheard Roots or simply quit / delegate / scale. Will keep sending out daily updates and learned lessons.

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@unicornberk

1 year

Another huge milestone LFGGGG 📈📈🚀🚀 1,000 soon… #buildinpublic

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@unicornberk

1 year

300 💪💪

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@unicornberk

8 months

@mbrandolph I'd love to see a thread on the exact lessons you've learned from her.

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@unicornberk

1 year

🎯 Day #43 of the 1000 sub challenge 🎯 10+ subs today :) Total subs is at 341. This is literally all growth coming from momentum built up in the past, I've been busy traveling and being sick the past couple of days lol Will do a thread on growth in a bit 📈

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@unicornberk

1 year

My newsletter subs finally crossed my Twitter followers :) Newsletter: 418 Twitter: 402 Now time to add another digit to both... 😉 Will you help me do that?

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@unicornberk

1 year

@andreasdovland Create more than they consume

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@unicornberk

1 year

Growth has bounced back :) Coming back even stronger.

Berk

@unicornberk

1 year

I messed up today. Sent an email that shouldn't have been sent to the Unheard Roots email list. Wasn't anything inappropriate, it was just too salesy and I didn't think through it enough. The result was a brutal 7 unsubscribes from a single email. I learned... 👇

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@unicornberk

1 year

@vilibic Got paid by some dude on Fiverr to write a layover guide

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@unicornberk

2 years

@bruno_nwogu Exactly what I’ve been telling all of my friends. We’re still pretty young and all of us have temptations around us. But it’s imperative we focus and build ourselves.

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@unicornberk

1 year

What is one startup you would want to learn more about the early days of? i.e have me dissect the stories & strategies behind their growth & success.

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@unicornberk

8 months

@sweatystartup I'd add @AlexHormozi and @Codie_Sanchez on that list. Both of them have positive content around building & growing businesses. Some of my favorite creators.

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@unicornberk

1 year

Side effects of testing on Reddit. Sometimes tests do really well and sometimes they don't and this happens. Heads up for anyone who plans on using Reddit as an acquisition channel. Have thick skin, you'll be disappointed otherwise.

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@unicornberk

1 year

@latticehudson @beehiiv Are you serious? Like for real?

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@unicornberk

1 year

Latest update on Unheard Roots growth. 459 subscribers. I have done close to 0 marketing since I've been traveling & spending time with family. This is all just past momentum. I'm slowly getting back to marketing.

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@unicornberk

1 year

@furrycodertrash Is this like web developer shower thoughts lol?

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@unicornberk

1 year

I missed 2 days of the challenge, I should have published Day #6 on April 16 and Day #7 on April 17. I'll be super honest, I need money to fund these businesses. And to get the money, I was delivering food during the entire weekend (11~12 hours a day). I'm back on track now.

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@unicornberk

1 year

The sign up graph is smiling :) (Big wide smile)

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@unicornberk

1 year

@gouthamjay8 Just like any marketing or sales approach it takes time to find something that truly works. Now when you find something that converts well, it becomes a whole other conversation. You start enjoying it.

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@unicornberk

1 year

I just want to give a shout out to @ThePeterMick I literally got hired in one of his posts comment section. (This one ) Long story short Peter does these posts where every Monday he does a "follow post" where people can introduce themselves and get

Peter Mick

@ThePeterMick

2 years

🚀🚀🚀 FOLLOW MONDAY! 🚀🚀🚀 To cheer you up on Mondays, I want to give you the opportunity to grow your following! Introduce yourself below, and tell everyone in a few words who you are and why we should follow you! 👇 #buildinpublic

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@unicornberk

1 year

Day #6 of 1000 sub challenge ✨ We're now at 5 subscribers 🚀🚀 --- I just published our 4th issue - the backstory of Brex. Check it out here, I'm really proud of it :) --- I also just downloaded Dylans ( @growthcurrency ) course on getting 1000

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@unicornberk

2 years

Day #6 ️⃣ - Wrote documentation on how to use tool - Determined 3 marketing / sales channels - Found a way to cold outreach for initial validation - Added Paypal button to website More info below 🧵

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@unicornberk

1 year

In startups we're told we need to be working every waking hour and sacrifice our social lives. But is this how all elite entrepreneurs operate? Not according to Marc Randolph. The guy that's built $100B empire called Netflix. 🧵

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@unicornberk

1 year

Gonna publish Unheard Roots issue only once a week from now on. Every Saturday at 10 AM (EST). Researching & Writing these issues takes too much time. Gives me more time to produce quality work.

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@unicornberk

1 year

@randomshenans My vision and determination to make it happen

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@unicornberk

2 years

@ColinYurcisin Do it now.

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@unicornberk

2 years

Day # 1️⃣5️⃣ I'm changing my approach to ideating, I spent today creating a list of demographics / groups I relate to and choosing one to build for. I'm going with founders / business owners. Tomorrow I'm going map the journey + stages of building a

Day #15: Going back to the start

Here is my new idea

neo.beehiiv.com

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@unicornberk

1 year

@AnthonyCastrio Indie Worldwide is one of the undiscovered gem in communities. Lot of people are sleeping on how genuinely helpful it is.

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@unicornberk

1 year

Looks like I got my first ad for Unheard Roots :)

Christopher LaFerla

@crlaferla

1 year

@theneooftech AND, you just got a request to book / sponsor an ad in Unheard Roots on !

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@unicornberk

1 year

I hear this with every single founder I do a case study on for Unheard Roots. Lots of founders seem to be exceptionally talented at the low-level scrappy stage. And not very good at the high-level organized phase.

Marc Randolph

@mbrandolph

1 year

Being a founder and being a CEO are two different skill sets. Sometimes they overlap — I was co-founder/CEO at Netflix for several years—but just as often they don’t. And that’s fine. When I stepped down as Netflix CEO, it was because we all realized I wasn’t the best person to

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@unicornberk

1 year

@mindandglory Freedom

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@unicornberk

1 year

Here is another really important lesson this experience taught me: Never tear others down to build yourself up. "Build the biggest building if you want to, stop tearing down other peoples buildings" - Gary Vee One of those lessons I will never forget.

Berk

@unicornberk

1 year

It’s come to my attention that I made a severe lapse in judgment yesterday re: a marketing tactic I tried. I was hired as a growth intern out of high school by Jardy. I had lots of ideas and neglected to run some of those ideas by the team. One of those was the poorly-thought

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@unicornberk

1 year

Day #31 of the 1000 sub challenge 10+ subs today totaling 222 subs.

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@unicornberk

1 year

@FounderKyle I disagree to some extent, I work in a VC backed startup right now and it's really not as bad. Being able to move faster and deploy capital on things that work to speed them up is really a superpower. As much as I love bootstrapping, VC ain't that bad. You get paid to learn.

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@unicornberk

1 year

Slow but steady progress :) In case you haven’t, don’t forget to subscribe at Be a part of the journey :)

Omar CR

@omar_cherk

1 year

@theneooftech Just subscribed! Good luck with your challenge! (I don't know if it can help you but I think that I would have subscribed earlier if I knew what was your newsletter about✌️)

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@unicornberk

1 year

If I had to start the challenge over again, I would: - Focus on making more viral posts on Reddit and other social media platforms. I would likely share snippets of my posts in the form of case studies - Get into shout out exchanges much earlier. - Do guest-posts

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@unicornberk

1 year

Day #28 of the 1000 sub challenge 📈 I was super sick & tired today, exhausted from the long week I had. Wan't able to do much marketing or content creation (other than answering DMs and sending links). We still got 15 sign ups today bringing our total to 197 subs.

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@unicornberk

1 year

@gouthamjay8 Don't overcomplicate or overthink things.

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@unicornberk

2 years

Day #13 is complete ✅ - Sent 200+ DMs for learning about pain points - Had 2 interviews scheduled for today, both ended up canceling last minute or not showing up - Have 2 more interviews scheduled for the rest of the week - Did a handful of

Neo's Awesome Newsletter

neo.beehiiv.com

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@unicornberk

1 year

Oh and in the spirit of building in public. Our last issue got 2 unsubscribes. Thankfully this isn't a trend with all issues but it still hurts. Hurts to see people leave 💔 #buildinpublic

Berk

@unicornberk

1 year

Day #46 of the 1000 sub challenge 4+ subs today (and 7+ yesterday since I didn't post yesterday). Total is at 367 right now. Yes, growth has slowed down. I've been focused on doing research & writing this weeks issue - while also working a job. But... 🧵

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@unicornberk

1 year

Just re-installed Sprakloop Upscribe for Unheard Roots, let's see if it improves growth. Been hearing lots of great things about it.

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@unicornberk

1 year

@anothercohen Don't think so, I think Linkedin is going to remain the place where people post career updates. I don't see it replacing Twitter anytime soon

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@unicornberk

1 year

There is 248 of you here 🌍 My goal is to build a tribe of makers & dreamers that I can make the climb with. I just launched Unheard Roots on Product Hunt! Will you help build the tribe by upvoting the post? #buildinpublic #ProductHunt #launch

Unheard Roots - Product Information, Latest Updates, and Reviews 2024 | Product Hunt

Newsletter that tells the stories behind game-changing startups & shares lessons from their journeys so you can learn how to build like them.

www.producthunt.com

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@unicornberk

2 years

@ikoichi First question that comes to mind is “are they the right prospect”. If no, ignore. If yes, ask them what they would be willing to pay and validate with other prospects. That is how I’ve handled it in the past.

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@unicornberk

1 year

453 subs to go until 1000 subs for Unheard Roots. Thought this would happen in 30 days. But it's already been 84 days since I announced Day #0 of building Unheard Roots. I wish I had focused on Reddit & Cross-Promotions sooner + had put more volume into Reddit especially.

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@unicornberk

2 years

@TaylinSimmonds Problem is Stripe works only in certain countries. Paypal works a lot better internationally.

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@unicornberk

1 year

@vilibic Stop worrying about it, the less you think about it the more you will have it :)

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@unicornberk

1 year

Do dreams come true? Yes they fucking do 🔥 A newsletter triple my size just agreed to a shout-out exchange. Huge win for Unheard Roots 🥂

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@unicornberk

1 year

This will be a hugeee win if it works out. A shout out exchange with a 700+ sub newsletter. Moonshot but I can only hope it works out. Please God 🙏 There is literally a 500 sub difference which usually makes it a moonshot...

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@unicornberk

1 year

📚 Day #35 of the 1000 sub challenge 📚 15 + subs today bringing our total to 273. - Ran ColdDM campaigns for Y-Combinator, Sequoia, Google Ventures, and Techstars Twitter followers. And spent rest of the day writing next weeks issues on Netflix :)

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