Torrey Dawley @torreydawley Twitter profile | Pikagi

Pikagi

Torrey Dawley

@torreydawley

7,457

Followers

278

Following

1,063

Media

33,291

Statuses

I upset conventional business thinkers. Own your Positioning in the New Economy. Founder, Sandpaper Studio since 2006.

Helping founders win →

https://t.co/qQZO9rDXav

Joined August 2008

Don't wanna be here? Send us removal request.

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@torreydawley

Torrey Dawley

6 months

Some six-figure advice for free: How many bigger agencies offer your exact service? Spoiler alert: A lot. Now, how much time do you spend researching these agencies to learn: - Their value propositions - Their positioning - Who they serve ? I mean, if it were me...

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@torreydawley

Torrey Dawley

2 years

Never trust anyone who profits from division, conflict, and tragedy.

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@torreydawley

Torrey Dawley

1 year

@Austen 😳 Incredible what not growing up under Communism does to a kid.

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@torreydawley

Torrey Dawley

1 year

Twitter changed its logo. And as a Brand Strategist of 17 years, I have to say something. This is NOT a rebrand. Understanding this will benefit your business.

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@torreydawley

Torrey Dawley

2 years

In the past, the best way for a bad guy to win was for a good guy to do nothing. Today, the best way is to convince the good guy that he’s actually the bad guy.

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@torreydawley

Torrey Dawley

2 years

Be careful who you give power to. In the beginning, soldiers fight to keep other governments from killing their family. By the end, they fight so their own government won't kill their family.

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@torreydawley

Torrey Dawley

2 years

When you put in the same effort as everyone else, don't complain when you get what everyone else gets.

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@torreydawley

Torrey Dawley

2 years

Right now, there’s a smarmy corporate marketing director meeting with an ad agency to figure out how they can convince you a chemical-laden diabetes juice equals happiness so they can all get rich. Think about this next time you read “Enjoy” or “I’m lovin’ it” or “Eat fresh.”

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@torreydawley

Torrey Dawley

2 years

@tyromper @ZubyMusic When massive institutions convinced a huge portion of the population that all of their problems aren't their fault and their solutions are all external.

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@torreydawley

Torrey Dawley

2 years

Why do people equate hard work with suffering? I've never had more fun than when I'm working my ass off on something that was important to me.

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@torreydawley

Torrey Dawley

6 months

@ZubyMusic Done. Let's crowdfund this thing.

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@torreydawley

Torrey Dawley

2 years

Want the secret to making money? Serve people who actually have it. You're welcome.

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@torreydawley

Torrey Dawley

2 years

@FitFounder Underrated for staving off depression, too.

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@torreydawley

Torrey Dawley

10 months

@zachhomol_ It's like those people who get a dog and start saying things like, "It's basically like having a kid."

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@torreydawley

Torrey Dawley

2 years

You'll know yourself by how afraid you are to speak truth regardless of who hears it.

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@torreydawley

Torrey Dawley

1 year

@ZubyMusic @elonmusk @teslaownersSV I wonder how many of X’s top powerhouse creators have to chime in on this before it becomes clear this is a terrible idea…

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@torreydawley

Torrey Dawley

1 year

Want to know why most people struggle in business? Because they get the order wrong. Pay attention: You don't start a painting with your finest brush. You rough things in and then work your way to the details. This process is called General to Specific. Sketch -> Refine ->

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@torreydawley

Torrey Dawley

2 years

@FitFounder Coffee ceases to be coffee the moment anything else is added to it. I will fight over this.

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@torreydawley

Torrey Dawley

5 months

The harder you have to sell the client, the worse client they'll be.

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@torreydawley

Torrey Dawley

2 years

The devil has no greater tool than discouragement.

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@torreydawley

Torrey Dawley

2 years

@IAmAaronWill Minimum effective dose of dopamine.

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@torreydawley

Torrey Dawley

2 years

Solopreneurs must face the challenge of balancing the billable work with the needs of the business. In the past, working harder got you out of binds. But, working harder won't get you out of this one. Here's what will:

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@torreydawley

Torrey Dawley

2 years

@creation247 Fight Club.

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@torreydawley

Torrey Dawley

5 months

If there's a client who will pay you $5,000 for what you do, there's a client who will pay $50,000 for the exact same thing. Can anyone tell me what makes the difference?

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@torreydawley

Torrey Dawley

1 year

In 2010, I was $150K in debt, losing my business, and going through a divorce. Since then: 1. Billed $3M+ 2. Married my soul-mate 3. Created a family 4. Built a house on farmland 5. Multiple income streams 6. Travel when/where we want If I can do it, you can do it.

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@torreydawley

Torrey Dawley

2 years

Young people are in a tough spot. College is failing most of them. Money Twitter™ is a cesspool of charlatans trying to profit off of them. They want to escape a life of corporate slavery, but don't know how. If you're starting from scratch, this thread is for you.

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@torreydawley

Torrey Dawley

2 years

Start a Solo business. Get married. Make millions. Buy land with an old barn. Build a house. Have kids. Homeschool them. Travel. Teach others. Build a legacy. Have the guts to walk on the squishy barn roof when the loose panels need fixed. Life’s good.

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@torreydawley

Torrey Dawley

2 years

@ZubyMusic Man, this is so true. We got a real-life litmus test for how people react to adversity and uncertainty, essentially down to the individual level. Incredible data to test what we wondered all along.

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@torreydawley

Torrey Dawley

5 months

12 years of marriage to the love of my life. She’s the engine that drives everything I’ve accomplished.

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@torreydawley

Torrey Dawley

1 year

Most people fail at business. Why? Because they get the order of the Business Pyramid wrong. Get it right, and you're gonna make it:

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@torreydawley

Torrey Dawley

10 months

Guess what? There's a 90% chance you sell a Service. So, tell me: Why are you selling it like a Product? I mean, I know the answer. It's because all but like 3.5 Sales dudes here don't know how to sell anything but products. So, your timeline is filled with glorified

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@torreydawley

Torrey Dawley

1 year

Jobs are NOT as stable as they seem. You're only valuable until your boss decides that you aren't. Control is crucial. Take it back with The Velcro analogy:

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@torreydawley

Torrey Dawley

9 months

Secure people will feel inspired. Insecure people will call you arrogant.

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@torreydawley

Torrey Dawley

2 years

You know who pays the highest ticket of all? Businesses. A $6,000 client might be "high-ticket" on Twitter. My clients consider $60,000 to be a modest budget. It's never a bad time to think bigger.

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@torreydawley

Torrey Dawley

1 year

Which damages a brand more? 1. A crappy logo 2. A rude receptionist

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@torreydawley

Torrey Dawley

2 years

@thejustinwelsh Rejecting status games is a cornerstones of Solopreneurship. The trick is to not confuse perceived status with important work - something the corporate world gets wrong all the time. Without important work, we won't have the resources necessary to live as we wish.

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@torreydawley

Torrey Dawley

1 year

Humans are captivated by good stories. Look at Steve Jobs. He commanded the attention of millions of people through the skill of storytelling. Some tips on how to develop your brand by crafting better stories:

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@torreydawley

Torrey Dawley

2 years

@alexfeinberg1 This is the most actionable and accurate statement I've seen all day.

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@torreydawley

Torrey Dawley

1 year

@ZubyMusic It’s infinitely easier to control people whose fundamental belief is that nothing is in their control.

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@torreydawley

Torrey Dawley

2 years

Worrying about money is infinitely more painful than doing the things necessary to make sure you never have to worry about money.

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@torreydawley

Torrey Dawley

2 years

1 skill = $1,000. 2 skills = $2,500. 3 skills = $25,000. Few.

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@torreydawley

Torrey Dawley

7 months

A bad client is worse than no client. Everyone who hasn't experienced a nightmare client won't believe me. Everyone who has will immediately agree.

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@torreydawley

Torrey Dawley

6 months

@ZubyMusic Not to mention demonizing those of us who were pointing out the downstream effects of it all. Remember when they screamed at us that pointing out simple math meant we wanted people to die?

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@torreydawley

Torrey Dawley

2 years

@ZubyMusic Exactly right. And, unlike working to achieve any form of actual success, it's immediately accessible.

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@torreydawley

Torrey Dawley

2 years

The Profit Game is simple: Proactive people profit off of reactive people. You cannot change this game. You can only learn how to play the game.

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@torreydawley

Torrey Dawley

10 months

How to suck at Business. The Definitive 101 Guide. Yours for free. Use it wisely. The first and most important step is to understand this: People are meat. If you can’t accept this, you’re never going to completely suck at business. You’ll fall into the trap of believing

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@torreydawley

Torrey Dawley

1 year

99% of people misunderstand the meaning of the word "Brand." But after reading this, I guarantee you won't:

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@torreydawley

Torrey Dawley

4 months

Want to know the biggest mistake in marketing? I've seen countless times in my 20-year career. A bookmarkable step-by-step:

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@torreydawley

Torrey Dawley

1 year

Ever notice how you never procrastinate over things that excite you? What does that tell you?

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@torreydawley

Torrey Dawley

1 year

My drug of choice is freedom.

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@torreydawley

Torrey Dawley

2 years

People ask me all the time, "How did you get started?" They're looking for an answer like, "I started in 2006 with $3,000 and started hustling." But, the reality is, that's not at all where I started. Here's the real answer - the one that will actually benefit you.

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@torreydawley

Torrey Dawley

11 months

"I'm gonna puke." It was 1:30AM. Just about 15 years ago. I couldn't sleep. I twisted and turned as my mind raced over my current situation: - $50K line of credit maxed out. - $25K+ in maxed-out credit cards. - Hadn't paid myself in months. - 2 full-time employees. - No

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@torreydawley

Torrey Dawley

6 months

Quit beating yourself up. You don't lack work ethic. You lack clarity. Everything is 10x more difficult when you lack clarity. Whatever it takes. Whatever it costs. Find the person who can make your next step clear, then get to work. The ROI is unrivaled.

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@torreydawley

Torrey Dawley

9 months

The weirder you are, the higher chance I like you. Guess what? I'm not the only one. You aren't for everyone. You can't be for everyone. Pull off the mask. Your tribe wants YOU.

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@torreydawley

Torrey Dawley

1 year

Understanding that a powerful brand: 1. Provides value 2. Stands for something 3. Makes promises and keeps them 4. Evokes a positive emotional response 5. Creates a culture that bonds the tribe Which affects the customer more? Perfecting the list above? Or buying a new logo?

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@torreydawley

Torrey Dawley

1 year

Do you know the origin of the word "brand"? It holds a lesson that will make your life a lot easier. How to stand out (no hot irons required):

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@torreydawley

Torrey Dawley

2 years

If you make money from a product: Sell as much as possible. If you make money from a service: Sell as little as possible. Do you understand?

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@torreydawley

Torrey Dawley

2 years

I could buy a Ferrari with cash. I'd impress lots of gullible strangers on the internet. The real flexes? 1. An awesome marriage 2. A strong body 3. Healthy kids 4. Time freedom 5. Land 6. A huge garden 7. Well water 8. Traveling 9. Never asking permission 10. Cash-flow assets

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@torreydawley

Torrey Dawley

2 years

@The_MMW Lack of personal accountability.

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@torreydawley

Torrey Dawley

1 year

Starbucks & Nike never sold the best products. But they still built the best brands. And as a seasoned brand strategist of 17+ years, I'll tell you how. Here’s the billion-dollar breakdown:

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@torreydawley

Torrey Dawley

2 years

@Austen

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@torreydawley

Torrey Dawley

1 year

Apple is the world's first $ Trillion company. They started in a garage. How did they get to $1,000,000,000,000? By following a strategy that you can also follow:

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@torreydawley

Torrey Dawley

2 years

At 26, I was meeting with CEOs of several large companies. Each was skeptical at the start of the meeting. Each said, "Can't wait to get started" by the end. What did I bring? 1. Deep knowledge of their problem 2. Confidence 3. Partnership-focus 4. Absolutely no BS

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@torreydawley

Torrey Dawley

1 year

They all know a secret: The artist who sketches. The writer who scribbles an idea in a notebook. The engineer who pushes the metal to its breaking point. What's the secret? Action provides more clarity than thinking. Our minds are powerful. Our iterations are more powerful.

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@torreydawley

Torrey Dawley

1 year

I used to be $100,000 in debt. Forced to pay myself $0 for MONTHS. It was one of the worst points in my life. But I'm glad it happened. Here's why:

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@torreydawley

Torrey Dawley

8 months

Maybe I'm crazy. But, when I want to achieve something: • I find who already achieved it • I hire them to help me out • I follow their instructions Can someone please explain to me why people complicate success?

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@torreydawley

Torrey Dawley

2 years

I've felt the weight of soul-crushing debt. It's a relentless, ever-present downward spiral. I also know the freedom of never thinking about expenses while living how I wish. Two entirely different lives. Do everything in your power to get to the free life as soon as possible.

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@torreydawley

Torrey Dawley

1 year

@FitFounder Totally right, Dan. The cognitive benefits are clear. Not to mention the metabolic benefits of walking after meals.

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@torreydawley

Torrey Dawley

5 months

Gaining the trust of 20 clients who can set you up for life looks nothing like chasing the attention of 20,000 followers.

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@torreydawley

Torrey Dawley

2 years

@FitFounder Cut out processed sugars and alcohol, then walk at least 30 minutes a day. For an average person starting from 0 and trying to reduce body fat...

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@torreydawley

Torrey Dawley

1 year

Which do you choose? $300K at a stressful job requiring 50 hours per week. $125K as a Solopreneur working 30 hours per week.

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@torreydawley

Torrey Dawley

2 years

Do you struggle with procrastination? It's the Solopreneur's most-common poison. What you've read about procrastination is wrong. Learn procrastination's dirty little secret and how you can crush it every time.

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@torreydawley

Torrey Dawley

5 months

Do you buy into the idea that “everyone is doing their best”?

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@torreydawley

Torrey Dawley

1 year

I'm back. What did I miss?

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@torreydawley

Torrey Dawley

1 year

I spent 3 years and $130K to learn ONE lesson. And it led me to develop a business model that finds freedom for Solopreneurs. For you, it'll only cost 2 minutes. I present, The Hub Model:

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@torreydawley

Torrey Dawley

10 months

You make $500,000/year from 6 clients. They're FIERCELY loyal to you. You talk to no one else. Do you have a strong brand?

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@torreydawley

Torrey Dawley

3 months

Your client wants clarity and simplicity, not complication disguised as brilliance.

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@torreydawley

Torrey Dawley

8 months

Next time you find yourself idolizing someone, here's what I want you to do: 1. Go find a mirror 2. Smile your best smile 3. Smack yourself as hard as you can This will help you snap out of your self-immolating nonsense that makes you think other humans are worth idolizing.

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@torreydawley

Torrey Dawley

1 year

Daniel LaRusso was a nobody until he met Mr. Miyagi. Then he became The Karate Kid. If you want to surpass 99% of people, here's what you MUST understand about mentorship:

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@torreydawley

Torrey Dawley

2 years

Every Solopreneur eventually risks hitting the Solopreneur's Ceiling: Maxed out on time and income potential. Will you build the right way so you can avoid it? The model I used to go from $150K/year net to $450K/year net with LESS work will teach you how. Let's have a look.

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@torreydawley

Torrey Dawley

1 year

$491,190,000,000. That's the total Enterprise Value of my top 4 clients. !!! In honor of realizing this: Here are 12 books that helped me build my clients' brands and my own. If you've read any of these, share your thoughts! 1) Purple Cow by Seth Godin

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@torreydawley

Torrey Dawley

6 months

@PirateWires Gotta take any win we can get for sanity at this point.

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@torreydawley

Torrey Dawley

2 years

When you were young, you learned how to walk. You struggled, stood up, fell, stood again, wobbled, fell again, cried, and tried again. You would not accept defeat. You fought a transformative battle to improve your life, and you won. That spirit is still inside you. Use it.

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@torreydawley

Torrey Dawley

1 year

@DrRalphNap @Cernovich That's the conservative estimate, too, Ralph. One of my clients is one of the leading consultancy groups helping healthcare networks solve the HAI problem. The real-life data is staggering, particularly when you include outpatient facilities. As they describe it: "It's like

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@torreydawley

Torrey Dawley

1 year

You're being stalked by a relentless beast. It will cause your businesses to fail. It will cause your health to fade. It will cause your most of your suffering. Fools try to destroy it. You can't destroy it. But, you can tame it. What is the beast's name?

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@torreydawley

Torrey Dawley

2 years

@ZubyMusic We really are living in a real-time study on how the masses are easily brainwashed.

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@torreydawley

Torrey Dawley

9 months

@ZubyMusic It’s literally among the dumbest things anyone could ever say. I’m reminded of CS Lewis: “The Homemaker has the ultimate career. All other careers exist for one purpose only and that is to support the ultimate career."

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@torreydawley

Torrey Dawley

1 year

Augmented Reality will revolutionize the way we work. Apple, Meta, and Microsoft. They're all joining the Reality Race. Here's where the world is heading (sooner than you think):

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@torreydawley

Torrey Dawley

1 year

How to build an unbeatable Brand. The Cast Iron Skillet Analogy:

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@torreydawley

Torrey Dawley

2 years

@ZubyMusic You're a national treasure, Zuby.

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@torreydawley

Torrey Dawley

7 months

@caroljsroth “Billionaires” are just the marketing angle.

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@torreydawley

Torrey Dawley

1 year

I’ve billed $3.7M as a Solopreneur. 0 paid ads. 0 Sales calls. 0 Marketing campaigns. Here's how you can do the same:

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@torreydawley

Torrey Dawley

1 year

Cold Sales Outreach is a disaster for beginners. I don't care what anyone says. I've made $ millions without ever selling cold. Some advice:

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@torreydawley

Torrey Dawley

10 months

Want quality work quickly? Here's the best way I know how to find opportunities from scratch. Free Masterclass. You could get this set up in one week. Let's rock: 1. Write down your service. 2. Write down the markets you've served. 3. Write down markets you're qualified

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@torreydawley

Torrey Dawley

2 years

Society set a template for your life long before you were born. If you don't come up with a better plan, here's a look at your best-case scenario.

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@torreydawley

Torrey Dawley

6 months

Truth is the best brand strategy.

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@torreydawley

Torrey Dawley

10 months

I prefer weird people. They provide the best insights. They have the best ideas. They make the best art. If you feel like you're weird, celebrate. You have something the boring ones can never have.

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@torreydawley

Torrey Dawley

7 months

Right now, there are: - Marketing Directors with $100K budgets - Business owners with an $8K monthly retainer - Hub model owners with access to 100s of qualified clients Are you talking to them? Or are you talking to irrelevant people parroting nonsense on social media?

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@torreydawley

Torrey Dawley

10 months

Life is 1,000x better when you work with people who don't need to be convinced of your value.

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@torreydawley

Torrey Dawley

6 months

You check someone's profile. You see that lots of people you respect follow them. You are now more likely to follow them as well. Can you tell me why this matters?

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