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Deepali

@therealdeepali

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Building the next 'big' food tech startup 🍲 Growth consultant. All about business, self growth and being my 'dorky' self.

Delhi
Joined July 2021
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@therealdeepali
Deepali
1 year
i don't think i ever gave a formal intro. hi, i'm deepali! 👋🏻 former architect turned entrepreneur and growth consultant. took me 28 years to find my path🧵 2018: graduated as an architect, joined @studiolotus_in 2020: quit my full-time job with no plan B (won't recommend
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@therealdeepali
Deepali
11 months
got inspired by @FarzaTV . mini experiment - let's see if people even care 🫠 wish me luck!
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@therealdeepali
Deepali
1 year
ok made another 'version' - this or the previous one? am I overthinking this?
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@therealdeepali
Deepali
1 year
made another version. here's my toy! ghar ka khaana, delivered at your door. a small part of my BIG idea. we start with "customer research". wat do you think? cc @_buildspace @_nightsweekends
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@therealdeepali
Deepali
1 year
my project 'homa' came out of desperation. i lived far from home. i had no time to cook. my health suffered. what to expect? ✅ wholesome homemade meals ✅ delivered to your door ✅ all women cooks (mums & grandmas) drop a 🤤 for early access. cc @_buildspace
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@therealdeepali
Deepali
1 year
i applied for n&w s4 irl sponsorship and.. GOT REJECTED. bummer 😞 - we had to make a 60s video - i've never edited before - this is my first 'legit' edit - used canva lol thought i'd share. feel free to roast. (brb crying)
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@therealdeepali
Deepali
1 year
new feature alert! 🏠 living far from home? 🍛 craving homemade meals? well.. this is for you. you can now search for the *best* homemade meal providers in your city. drop a 'yeehaw' for access. cc @_buildspace
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@therealdeepali
Deepali
1 year
the start of something new. homa <3
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@therealdeepali
Deepali
11 months
soft launch done right ✅ *homa* at your service! 🫡
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@therealdeepali
Deepali
1 year
hi. are you living far from home? yes? well.. I NEED YOUR HELP. ik it's a huuge pain to manage everyday meals when you're living by yourself. (trust me, i get the struggle) i'm building a service that delivers wholesome 'ghar jaisa khaana' at your doorstep. but. to create
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@therealdeepali
Deepali
11 months
soft launching *homa* tomo! and if i look fine.. I AM NOT I AM FUXIN FREAKING OUT INTERNALLY SOMEONE HUG ME
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@therealdeepali
Deepali
1 year
introducing homa 🍛 high quality homemade meals, delivered to your door. like/comment for early access. first meal FREE - for the first 50 ppl <3 cc @_buildspace @_nightsweekends
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@therealdeepali
Deepali
10 months
one of the things i have failed at miserably is going to bed by 11. i am just not able to.. something or the other comes up or my mind starts racing with all sorts of thoughts. "what if things don't work out?" "oh, maybe there is a better way to go about things." "i
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@therealdeepali
Deepali
1 year
i got a 100% raise within 6 months. while working at my prev start up. how? worked hard af! but.. i did ONE MORE THING. i created a presentation called "why should deepali get a raise?" (no kidding) and pitched it to our founder. it sealed the deal 🫱🏻‍🫲🏾 want me to DM it
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@therealdeepali
Deepali
1 year
need someone to help me build homa's website 2.0 - pls DM 🙏🏻
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@therealdeepali
Deepali
9 months
it's been slightly more than a month since i launched homa. and honestly, it's been a wild ride i've never experienced before. people often say working in startups prepares you for the startup life. yes, it kinda does BUT.. the stress that comes with building your own thing,
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@therealdeepali
Deepali
11 months
been reading this book called positive imaging. here's an extract about faith that i found intriguing. "faith in god removes tension, fear, worry and all the negative forces that hold a person back from success. if the most powerful force in the universe is on your side, why
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@therealdeepali
Deepali
10 months
pitched homa to @sbikh today or at least tried to LOL regardless.. quite an experience. all thanks to @akashshuklaji 🙏🏻
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@therealdeepali
Deepali
1 year
here's my "toy" for week 2. week 1 replay - i live far from home. - been surviving on shit food. - need ghar ka khaana. guess wat? ur girl made a website - pls watch. link below :]
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@therealdeepali
Deepali
10 months
was having a "blah" day. and then this happened! received hell of a review from one of our customers 🥹
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@therealdeepali
Deepali
10 months
the amount of anxiety i go thru after i deliver meals to our customers for homa.. every single time even after receiving a ton of positive feedback (which i'm obv v grateful for) "will they like it?" "what if they don't?" is INSANE 🫠
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@therealdeepali
Deepali
11 months
looking for an intern who'd like to learn sales. paid // lmk if anyone's interested!
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@therealdeepali
Deepali
1 year
@amit_ajwani @buildspace made 2 versions. any feedback? 🙋🏻‍♀️
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@therealdeepali
Deepali
1 year
why i plan backwards. (context) yesterday, my head was in utter chaos because of workload - almost felt like a headless chicken frantically panicking lol. here's how i regained control: 1) i set a major milestone for october. 2) took a blank sheet of paper and listed every
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@therealdeepali
Deepali
1 year
@_nightsweekends don't hold back
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@therealdeepali
Deepali
1 year
update: i posted this yesterday and GUESS WHAT. 40 homies have filled the questionnaire wohooo! 60+ to go 🫶🏻 (also) twitter community is the best. you're missing out if you are not making friends here :) spl tx to @shaurinthecity @gvns0x @ChandniDD @0xastro98 @swaraj70
@therealdeepali
Deepali
1 year
hi. are you living far from home? yes? well.. I NEED YOUR HELP. ik it's a huuge pain to manage everyday meals when you're living by yourself. (trust me, i get the struggle) i'm building a service that delivers wholesome 'ghar jaisa khaana' at your doorstep. but. to create
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@therealdeepali
Deepali
11 months
here are 3 things i learned after completing ‘30 days of not using the phone for the first 30 mins after waking up’🧵 (and why you should give it a shot too) 1. i’ve become noticeably calmer. i feel you’ve got to safeguard your energy, especially if you have a ton of things on
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@therealdeepali
Deepali
1 year
got down with fever 🤒 had to pull an all nighter 🙅🏻‍♀️ but did it.. 6/6 ✅ i'll write about my exp v soon! cc @_buildspace @_nightsweekends
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@therealdeepali
Deepali
1 year
one of the best habits that I've embraced. planning my next day a night before on google calendar. frees up mental space.
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@therealdeepali
Deepali
10 months
idk who needs to hear this but there's absolutely nothing fancy about building a startup
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@therealdeepali
Deepali
1 year
whenever i'm feeling low, i recall this story from howard schultz (starbucks' ceo) as he shared in his book: "in the course of the year i spent trying to raise money, i spoke to 242 people, and 217 of them said NO." REJECTED 217 TIMES. yet went on to build a freakin empire.
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@therealdeepali
Deepali
1 year
all big things come from small beginnings.
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@therealdeepali
Deepali
1 year
this week, i pitched my startup idea to 2 'major' founders. got brutally rejected. "this is not scalable." "do something better." etc. sucks but -- they had valid points. do i think like an innovator or a biz person here? wyt?
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@therealdeepali
Deepali
11 months
mornings for my clients be like
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@therealdeepali
Deepali
11 months
i think most problems in life can be solved by fixing your sleeping habits. lately, i've been struggling with my sleeping schedule. so, starting today: day 1 of going to bed at 11pm - ✅ (plus no screens post 11pm) goodnight! x
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@therealdeepali
Deepali
11 months
starting a NEW '30 day challenge' from tomo. this one's gonna be tough 🫠
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@therealdeepali
Deepali
11 months
are you worrying about something? try not to. the energy you save by not worrying today can be channeled into problem solving tomorrow. day 9 of going to bed at 11 - ✅
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@therealdeepali
Deepali
1 year
just had my first space alongside @Yourghostbro and @shravi_aj ! big thanks to everyone who hopped on board - such an insightful experience. thoughts: there's a long journey ahead to become the version I aspire to be - the excitement might've made me a tad jumpy but hey.. we
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@therealdeepali
Deepali
11 months
today i woke up at 5.30 am and i'm not saying you should too LOL (do you pls) but i'm a morning person, therefore morning hours work the best for any sort of (as @SahilBloom says) 'creation' work. concentration level is high, distractions are less. anyone here who's been waking
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@therealdeepali
Deepali
11 months
an interesting thing came up in our first omw call today. thanks to @atunasashimi ☺️ values and boundaries. something i've been actively working on. whenever confused about any decision in life. be it business, career or even relationships. ask - does this line up with me
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@therealdeepali
Deepali
9 months
just wrapped up my final one-on-one with @atunasashimi . building a startup is like juggling. and i've learned how vital having a support network is. identified an area where i can improve. big shoutout to tom for an amazing six weeks!
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@therealdeepali
Deepali
1 year
being happy isn't the purpose of life. you were not born to be content. but instead you were born to be complete, to be the greatest "you" possible. ^reminder :)
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@therealdeepali
Deepali
11 months
"being born with natural talent is not the greatest gift. the truly lucky ones are those with an unwavering belief in themselves and the passion to keep striving to the very end." thanks guy sensei 👍🏻🐢
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@therealdeepali
Deepali
1 year
the one and only 'productivity hack' that's been working for me. - wake up. - list my top 3 must-do tasks. - ensure they align with my larger goal. - prioritise them. - finish one before moving to the next. bas itna hi hai.
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@therealdeepali
Deepali
1 year
day 29 of not using the phone for the first 30 mins after waking up - ✅ i'm convinced that these '30 day challenges' is one of the best ways to build any habit. PS: gearing up for a new one 💪🏻
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@therealdeepali
Deepali
11 months
i have never wanted a big fat wedding because unnecessary hassle. BUT thanks to my best friend.. i'm now in charge of planning her wedding 🥲 girls - BLR mein acha sa makeup artist recommend kardo. rt for karma ☘️
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@therealdeepali
Deepali
11 months
the world always seems brighter when you've just made something that wasn't there before 🌟
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@therealdeepali
Deepali
11 months
i joined twitter almost three months back. fell in love with this platform, made numerous friends and found kindness in strangers i never expected. this 'startup journey' is fuxin hard and you need the right people around you, yk? peeps who got your back. i've been lucky
@therealprineur
Prithvi
11 months
Hey everyone, we're live on @ProductHunt We've always been obsessed with great design but noticed most agencies lack flexibility for startups. Think about it: design is all around us. The car you drive was designed to offer you comfort and a certain feel. The clothes you
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@therealdeepali
Deepali
1 year
starting a dating group for hustlers who's in?
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@therealdeepali
Deepali
1 year
would anyone like to gift a book? to me? i have a list.
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@therealdeepali
Deepali
1 year
as much as i LOVE to be within a community of talented builders at times it does feel a bit intimidating and overwhelming and honestly - it's more of a 'ME' issue (than anything external) but still.. gotta keep learning and grinding
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@therealdeepali
Deepali
11 months
i used to be a shy, under confident person. my "big" dream was to land a job in a top architecture firm - which i did. but everything changed. when i began putting myself in extremely uncomfortable situations.
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@therealdeepali
Deepali
1 year
can't offer help w/o sus these days 🫠
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@therealdeepali
Deepali
1 year
v interesting read - esp for early stage builders.
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@therealdeepali
Deepali
11 months
ok i'm confused. i got invited to this "invite only" startup networking event happening at iit-del tomo. should i go? tbh i feel it's going to be a waste of time.. am i right or am i just being comfortable? do these networking events really have value? need some advice.
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@therealdeepali
Deepali
10 months
sleep schedule is fuxed it's 2.25 AM soja deepali
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@therealdeepali
Deepali
11 months
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@therealdeepali
Deepali
1 year
i REALLY dislike texting 🥲
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@therealdeepali
Deepali
1 year
one habit that i'd like to improve is limiting my screen time. there's too much information out there for my brain to handle. we. start. small. day 1 of not using the phone for the first 30 mins after waking up - ✅
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@therealdeepali
Deepali
1 year
my typical day looks like this: - work - eat - watch naruto while i eat - more work - more work - sleep - repeat
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@therealdeepali
Deepali
1 year
day 2 of not using the phone for the first 30 mins after waking up - ❎
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@therealdeepali
Deepali
11 months
day 5 of going to bed at 11pm - ❎ day 6 of going to bed at 11pm - ❎ day 7 of going to bed at 11pm - ✅
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@therealdeepali
Deepali
11 months
overwhelming support on this post 🥹 anxiety hi ho gayi mujhe
@therealdeepali
Deepali
11 months
got inspired by @FarzaTV . mini experiment - let's see if people even care 🫠 wish me luck!
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@therealdeepali
Deepali
1 year
who else takes a 10-20 mins power nap during the day to reboot? 🙃 or is it just me?
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@therealdeepali
Deepali
1 year
day 26 of not using the phone for the first 30 mins after waking up - ✅
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@therealdeepali
Deepali
9 months
received kind of a negative review for homa for the first time. i understand food is subjective.. but still. how do people in the food industry deal with such situations? how does one not take it personally?
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@therealdeepali
Deepali
1 year
the most practical way to change *who* you are is to change *what* you do. - each time you write a page, you are a writer. - each time you practice the violin, you are a musician. - each time you encourage your employees, you are a leader.
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@therealdeepali
Deepali
10 months
i NEED a "deepali's day out" 🥲
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@therealdeepali
Deepali
1 year
day 3 of not using the phone for the first 30 mins after waking up - ✅
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@therealdeepali
Deepali
1 year
getting a surprise for your mum and seeing her face light up is one of the best feelings ever 🫶🏻
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@therealdeepali
Deepali
11 months
day 2 of going to bed at 11pm - ❎ (plus no screens post 11pm)
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@therealdeepali
Deepali
11 months
i'm so fukin exhausted someone sponsor a back massage
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@therealdeepali
Deepali
1 year
business basics 🧠 what is gross profit? 1) revenue minus the direct cost of servicing an ADDITIONAL customer.  2) examples: if i sell a lotion for $10 and it costs me $2, my gross profit is $8 or 80 percent. if i sell agency services for $1000/mo and it costs me $100 in
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@therealdeepali
Deepali
1 year
rule of thumb compliments are the fool's gold of customer learning: shiny, distracting and entirely worthless. (explained)
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@therealdeepali
Deepali
1 year
i feel less alone :)
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@therealdeepali
Deepali
1 year
day 25 of not using the phone for the first 30 mins after waking up - ✅
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@therealdeepali
Deepali
11 months
four questions to ask yourself while setting goals: 1. who is the person you need to be in order to achieve your goals? 2. why do i want to reach this goal? what will it add to my business/life? 3. who else do i need to rely on to get this done? 4. have i set a realistic time
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@therealdeepali
Deepali
11 months
@fakeanisha SERIOUSLY.
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@therealdeepali
Deepali
11 months
day 3 of going to bed at 11pm - ✅ (plus no screens post 11pm)
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@therealdeepali
Deepali
1 year
after helping several businesses in revenue growth, i'm convinced that a lot of questions about your business model can be answered if you simply track the data.
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@therealdeepali
Deepali
1 year
day 27 of not using the phone for the first 30 mins after waking up - ✅
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@therealdeepali
Deepali
1 year
sometimes blissful ignorance is the only way we take the risks that grow us the most.
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@therealdeepali
Deepali
1 year
day 23 of not using the phone for the first 30 mins after waking up - ✅
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@therealdeepali
Deepali
1 year
day 24 of not using the phone for the first 30 mins after waking up - ✅
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@therealdeepali
Deepali
1 year
in whatever you attempt act as if it were impossible to fail.
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@therealdeepali
Deepali
11 months
desire to start << desire to finish @atunasashimi dropping life lessons
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@therealdeepali
Deepali
1 year
day 28 of not using the phone for the first 30 mins after waking up - ✅
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@therealdeepali
Deepali
1 year
@EleaVogli remember this by NF ⭐
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@therealdeepali
Deepali
11 months
business basics 3 🧠 the secret of success in business is this: think of the customer's needs, not your own. create the image of yourself as someone who cares about the customer, not about the customer's money. and you will always do well.
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@therealdeepali
Deepali
11 months
selling is serving. agree?
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@therealdeepali
Deepali
1 year
business basics 2 🧠 what is lifetime value? 1) the gross profit accumulated over the entire lifetime of a customer.   2) this is gross profit multipled by the number of purchases an average customer will make over their lifetime. 3) example: - if the avg customer stays five
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@therealdeepali
Deepali
1 year
day 11 of not using the phone for the first 30 mins after waking up - ✅
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@therealdeepali
Deepali
1 year
who all are living far from home? drop a hi.
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@therealdeepali
Deepali
11 months
day 30 of not using the phone for the first 30 mins after waking up - ✅ AND WE ARE DONE! 🙌🏻
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@therealdeepali
Deepali
9 months
i need an assistant 🙃
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@therealdeepali
Deepali
1 year
@ycombinator Organise one in India!
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@therealdeepali
Deepali
11 months
nights for my clients be like
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@therealdeepali
Deepali
1 year
having my mum's rajma chawal after 7 months aansu aa gaye 🥹
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@therealdeepali
Deepali
1 year
@akshattak @_buildspace @_nightsweekends @FarzaTV hey akshat, this is a legit problem. if you look at the statistics, only 13% of the world speaks english - the ones that don't - miss out on a lot of opportunities. a suggestion - if i were you, i'd start with focusing on ONLY teaching english through ai.
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