Juan • Google Ads for Service Businesses @theppcdude Twitter profile

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

Performance

Peter Bowen

@Pete_Bowen

5 months

I hired @theppcdude to build a campaign for a Spanish client of mine because my Spanish is rough. Launched the campaign about 3 hours ago. First 6 leads in. But, here's a catch. Launched using Target CPA. More stats to follow tomorrow.

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Juan • Google Ads for Service Businesses

@theppcdude

6 days

@sweatystartup Runescape was the best online by far when you were 10-15. Skills it taught: - Sales (free market) - Investing - Economy - English (if you don’t live in an English speaking country) - Hard work (literally grinding for months to get all the items) - Risk/reward (PvP)

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Juan • Google Ads for Service Businesses

@theppcdude

1 month

@sunnyneverbroke This is so stupid lol

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Juan • Google Ads for Service Businesses

@theppcdude

6 days

@sweatystartup Fuck this

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Juan • Google Ads for Service Businesses

@theppcdude

4 months

@BrighamHughes You are a great guy Brigham, but there’s evil people in this world. He might just run away with it. I remember when I sold a Nintendo DS to a kid when I was like 12. The dad told me that they didn’t have any games, so I gifted them two Pokemon games to play in the meantime.

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Juan • Google Ads for Service Businesses

@theppcdude

27 days

Excited to announce that we landed our biggest client yet and it's an Immigration Lawyer. $150K/mo Ads Spend ($6.2K/day) 7 Cities, 3 States 2 Languages Excited to produce results for the team.

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Juan • Google Ads for Service Businesses

@theppcdude

1 month

I had a 52mins discovery call with a client yesterday (he talked for 45 minutes basically) and I found out at the end of the call that his budget was $200/mo at the end of the call lol.

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Juan • Google Ads for Service Businesses

@theppcdude

2 months

ChatGPT is the GOAT for Google Ads Copy. Look at my CTRs with ChatGPT lol. RT + Comment "AI" to send you the prompt I use.

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Juan • Google Ads for Service Businesses

@theppcdude

1 month

@theownerop Austin but I need a logo first and to rebrand my website

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Juan • Google Ads for Service Businesses

@theppcdude

20 days

@collin_ruth89 You are gonna get RIPPED lol

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Juan • Google Ads for Service Businesses

@theppcdude

11 days

Lost for words. I used to pray for times like these 🙏 Thank you guys for all the support! #JustTheBeginning

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Juan • Google Ads for Service Businesses

@theppcdude

7 months

What is wrong in this screenshot? Only real ones know lol.

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Juan • Google Ads for Service Businesses

@theppcdude

2 months

@BrighamHughes Literally what’s your objective in life if you don’t have kids.

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Juan • Google Ads for Service Businesses

@theppcdude

2 years

@Samir_Madani @elonmusk Bro just delete your account lmao

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Juan • Google Ads for Service Businesses

@theppcdude

4 months

Would you rather have a: a) Big agency + low profits per client b) Small agency + high profits per client

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Juan • Google Ads for Service Businesses

@theppcdude

8 months

SEO Agency Owners Do you want to rank your SEO Agency #1 on searches like “SEO agency for ecom brands”? I spent 5 days putting together a guide showing you exactly how to rank your SEO Agency in 2024 with Google Ads. Like and Comment “SEO” to get the link. (Must be following).

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

Google showing only 1 headline on ads is such BS. How am I supposed to sell what is being advertised + have a strong CTA in 30 characters? With 3 headlines you could easily do: Headline 1: Pain Point Headline 2: Description of product/service Headline 3: Strong/clear CTA

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Juan • Google Ads for Service Businesses

@theppcdude

4 months

Whoever is telling you that you can start a campaign with broad match. Save yourself $$$ and don’t.

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Juan • Google Ads for Service Businesses

@theppcdude

3 months

Get a good Google Ads guy. Get clients on autopilot.

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Juan • Google Ads for Service Businesses

@theppcdude

9 months

Free Agency Tech Stack: @mondaydotcom - CRM @mailerlite - Email Automation @elemntor - Landing Pages @tinypng - Speed @calendly - Meetings @stripe - Payments @wavehq - Accounting @loom - Demos @swydo - Reporting @canva - Design [Bookmark for later]

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

Which one is your go-to? a) Semrush b) Ahrefs c) Google Ads Keyword Planner

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Juan • Google Ads for Service Businesses

@theppcdude

17 days

Landing pages are SO important. Hear me out: Campaign Example: Ad Spend → $20k/mo Conv. Rate → 3% Total Conv. Value → $30k/mo Just by doing some tweaks to the page you could increase your Conv. Rate from 3 to 5% 3% → $30k/mo 5% → $50k/mo Don't forget about your LPs.

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Juan • Google Ads for Service Businesses

@theppcdude

2 months

Impatience KILLS Google Ads. You gotta let your changes RUN. Let your ad groups speak to you from a sizable amount of ad spend. If you just keep reacting and changing everyday, you will be running in circles forever.

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

Language = English (Only) Google: Say Less!

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

I give up. I try my best to post good content for you guys every day. But no matter how much effort I put in. No one follows me.

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Juan • Google Ads for Service Businesses

@theppcdude

1 month

27 lead forms from f*cking businesses💰 Not phone calls. All high quality lead forms with an average LTV of $3.5K.

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Juan • Google Ads for Service Businesses

@theppcdude

3 months

Auditing a Google Ads Account? These are the main spots to look for room for improvement: 1) Conversion Tracking Issues 2) Incorrect Ad Schedule 3) Unwanted Search Terms 4) Mixed Campaigns/Ad Groups 5) Bad Location Targeting 6) Ad Copy Policy Issues 7) Low Conversion Campaigns

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Juan • Google Ads for Service Businesses

@theppcdude

4 months

Google is matching all products/services with competitors keywords. Example: If you have a small fitness clothing brand and you target the phrase keyword "athletic polyester shirt." You will show up for the following searches: Adidas Nike Gymshark vs. Alphalete Nobull Shirt

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Juan • Google Ads for Service Businesses

@theppcdude

4 months

Tell me you are all in on new customer acquisition without telling me you are all in on new customer acquisition:

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Juan • Google Ads for Service Businesses

@theppcdude

1 month

Being in Google is 100% required for local businesses. Pick your weapon: SEO or Google Ads. The good thing about PPC is that if your Cost/Conv makes sense, you have a dollar printing machine.

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

Time to settle this. Best DTC marketing platform: a) Google Ads b) Meta Ads c) Tik Tok d) Snapchat Shoot 🔫

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

When a campaign has 0 negative keywords. 🚩🚩🚩 Me 10 days into a campaign:

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Juan • Google Ads for Service Businesses

@theppcdude

2 months

Your negative keywords list is as important (if not more important) that your actual keyword list. Change my mind.

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Juan • Google Ads for Service Businesses

@theppcdude

1 month

Don't go overboard with your keywords in the ad copy. "Residential Cleaning Price" Yes, having your keywords in your keyword > ad copy > landing page usually increases QS and lowers CPC. BUT no one will buy from BS copy like that.

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

We got there 🎉

Juan • Google Ads for Service Businesses

@theppcdude

5 months

Half a K. Can we get there today?

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Juan • Google Ads for Service Businesses

@theppcdude

3 months

Followers don't mean anything. I know guys that are doing +$50K MRR with 300 followers. BUT they definitely increase your chances of succeeding. I have been engaging for 60 mins (ish) every day, and it's working. Next goal: +5𝟶 followers per day.

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Juan • Google Ads for Service Businesses

@theppcdude

8 months

What’s up with this new strategy? “Looking for logo creator” “Looking for web designer” May your inbox rest in peace.

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Juan • Google Ads for Service Businesses

@theppcdude

1 month

If your landing page sucks, you don't answer the phone, or you don't follow up with your leads. Google Ads isn't the problem. You got some stuff to fix on your side.

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Juan • Google Ads for Service Businesses

@theppcdude

1 month

How did I learn Google Ads? I get asked this all the time, so here it goes: 0. Pick Your Niche Ecom or LeadGen. These campaigns are very different. You know which one to pick 😉 1. Basics from YouTube Learn from NEW videos (1y/o max).

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Juan • Google Ads for Service Businesses

@theppcdude

2 months

This is my residential decoration client. Getting extremely hot leads for $16.30. Each lead is worth $100.00 lol.

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Juan • Google Ads for Service Businesses

@theppcdude

21 days

I wish someone had explained me this when I started. There are (4) steps in EVERY Google Ads account. Follow these steps and you will save thousands of $$$ and months of pain lol: (Not in YouTube)

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Juan • Google Ads for Service Businesses

@theppcdude

7 months

Phrase Match is the new Broad Match. Wtf is going on @GoogleAds ? (Not my Reddit post)

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Juan • Google Ads for Service Businesses

@theppcdude

4 months

Mom I made it

Marketing O'Clock

@MarketingOClock

4 months

📰Making News this Week 📰 Google Ads’ close variants may have finally met their (keyword) match in @theppcdude ! Juan shows you how to prevent your ads from showing for competitor queries. More news here:

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Juan • Google Ads for Service Businesses

@theppcdude

3 months

So happy to be attracting such high quality business owners for direct work and agency owners for white label fulfillment. Blessed for the partnerships that are coming together.

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

I send weekly Google Ads tips to all of my clients and leads. These are 100% valuable tips on a weekly basis to help you stay on top of ALL new strategies. I am adding anyone interested for 48 hours only. Like + Comment "Email" and I'll add you. (Must be following)

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

How did you get your first agency client? a) In-Person b) Online PS. Mine was in-person (friend of mine).

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

Are you certified to advertise in Google Ads? Get certified. Get your logo out there.

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Juan • Google Ads for Service Businesses

@theppcdude

4 months

Every ad account I audit has the same problem. Incorrect campaign/ad group structure. This is a problem that KILLS returns. Scale accounts aggressively with an organized structure (2 simple steps):

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

Excited to announce that we landed a contract with a B2B Data Security SaaS. We will be in the forefront of their leadgen efforts to get high-intent leads and grow their users base. Big potential here. Client Type: Agency (White Label) Targeting: US & UK Users Avg. LTV: £40K

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Juan • Google Ads for Service Businesses

@theppcdude

7 days

August was a good month for our client. We should kill it in September though!

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Juan • Google Ads for Service Businesses

@theppcdude

2 months

@alanthefisher If you want them to park at loading zones then they can drop off the package at the loading zone and you go get it

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

Let's talk client communications. What do you prefer? a) Email b) Slack c) Zoom

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

Clients want results, but also TOUCH. Stay connected to them, keep them in the loop. I try to respond to my Gmail and Slack as fast as I can. Always. What do you do for comms?

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Juan • Google Ads for Service Businesses

@theppcdude

3 months

Google Ads DON'T work for everyone. Do they work for roofers? Sure! Roofing Margins = $5-10K Roofing Cost/Conv = $500 Does they work for logo designers? Well.. Logo Design Margins = $100-300 Cost/Conv = $100-150 Know your numbers before you pull the trigger.

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Juan • Google Ads for Service Businesses

@theppcdude

2 months

It KILLS me to see some lead generation clients suck at closing. If your close rate is less than 20% you're doing it wrong. You MUST respond in 5-10 mins and follow up relentlessly. That is just how business works.

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

I took a tough decision this weekend. I am quitting Google Ads and going all-in on highway billboards. Few reasons why: • You are basically at top of the search results 24/7 • No need to maintain a negative keywords list • CPC, CPM = $0 See ya on the other side losers.

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Juan • Google Ads for Service Businesses

@theppcdude

7 months

How much you need to spend on new @Google Ads campaigns (NEW METHOD). I broke down STEP-BY-STEP how I estimate ad spend for ALL of my clients. After this guide, you will: 📈 CLOSE more clients ✅ 2X LTV Like & comment "GA" to get it for FREE. (Must be following).

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

After doing some Google Ads audits, I can honestly say: The bar has never been so low people. Learn your stuff and become a master at it. The market is hungry for people like you.

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Juan • Google Ads for Service Businesses

@theppcdude

2 months

@zachpogrob I have gone through so much lol. There’s no way I am stopping.

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

Spent 2-3 hours sharpening the axe and getting better. S/O to @SchmelebeckPPC - Collin knows his stuff. If you ever want to learn advanced PPC strategies, make sure to check out Collin's YT channel.

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

Top 3 things to look for when hiring a freelancer or agency: → Results → Testimonials → Communication (underrated) What would you add?

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

This Tool Could Make You +$25,000 By The End Of 2024. All clients ask for an audit before hiring you. So I made a COMPLETE Google Ads Audit Template that I use to audit accounts in less than 10 MINUTES. It's FREE for 48 hours. Like + Comment "TEMPLATE" (Must be following)

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

Do your homework before running a new Google Ads campaign Make sure to check these 5: ✅Average margins ✅Competitors ✅Differentiators ✅Daily budget ✅Landing page copy

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Juan • Google Ads for Service Businesses

@theppcdude

28 days

@irentdumpsters Owners scared of investing $5K/mo in Google when just 1 job can give them that in profit. I don’t get it.

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

Genuinely curious about this. If you had a freelancer/agency under you: How often would you want them to communicate with you? (i.e. daily, weekly, bi-weekly, monthly).

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Juan • Google Ads for Service Businesses

@theppcdude

2 months

If your ad is running correctly: LEAVE IT ALONE. Stop over-optimizing.

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Juan • Google Ads for Service Businesses

@theppcdude

8 months

Hiring cheap gets expensive. Read that again.

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Juan • Google Ads for Service Businesses

@theppcdude

1 month

If you are a service business running Google Ads, you only need this: 1. Google Ads Specialist 2. Optimized Landing Page 3. CRM 4. Phone Number (With Tracking) Follow-up with your leads and you are good to go!

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

Getting resultsss >>> Happy Sunday peeps 🤙🏻

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Juan • Google Ads for Service Businesses

@theppcdude

3 months

Easy setting to change when selling B2B services. 1. Go to → Devices 2. Lower your bids for Mobile 3. Raise your bids for Desktop Desktop works for more serious clients. Bonus tip ↴

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

How To Set a Conversion Value For Lead Form Submissions You need two numbers from your client: 1. Avg. Client LTV 2. Close Rate If their Avg. Client LTV is $30K and they have a 5% Close Rate (including no-shows, etc). Conv. Value = $30K x 0.05 = $1.5K [Bookmark For Later]

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

I have received different answers after talking with Meta and Google Ads agency owners. What do you use for your clients campaign landing pages? a) Unbounce b) Instapage c) WordPress d) Other?

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

In Google Ads: It's better to have 2-3 good clicks than 10-15 terrible ones. Filter out the crappy leads. Narrow down your ideal ones.

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

Phrase match is getting extremely broad. For example, if your KW is "solar company near me", it will show up for brand searches of solar competitors. Negative keywords have never been more important. Look at your search terms on a daily basis.

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Juan • Google Ads for Service Businesses

@theppcdude

25 days

Focus on maintaining these two: 1. Cost/Conv 2. Lead Quality If both are good, your business will print money on autopilot.

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

Snapchat Ads? Facebook Ads? Reddit Ads? In performance marketing, EVERYTHING comes down to net profits (after cost of acquisition costs). Money in vs. Money out. Impressions, clicks, and rates are just data metrics that lead you to make more sales.

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

Even after being in this game for some time: I ALWAYS get a bit nervous when signing new clients. My work and performance are VERY important to me. I always want to deliver a perfect service to all of my clients. But getting nervous is good. It tells me that I really care.

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Juan • Google Ads for Service Businesses

@theppcdude

24 days

What is a good call-to-close ratio? I'm between 15-20% 🤮

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

Most people do Max Clicks or Manual CPC until 40-50 conversions on a brand new campaign. However, if you are not seeing conversions, how long do you wait until you try out Max Conversions?

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Juan • Google Ads for Service Businesses

@theppcdude

1 month

Saw this last week in Cali. No way this guy isn’t an X Service Biz bro.

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Juan • Google Ads for Service Businesses

@theppcdude

28 days

How To Start A Service Business AND Get Your First Client In Less Than 7 Days: (🧵5 Steps)

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Juan • Google Ads for Service Businesses

@theppcdude

3 months

Embarrasing to say, but I do EVERYTHING manually at astrapixel. Looking to automate some of the agency stuff. Tech stack: → Hypefury (X Scheduling) → Smartlead (Cold Emails) → Calendly (Meetings) → ClickUp (CRM) What should I automate?

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

In Google Ads: It's better to have 2-3 good clicks than 10-15 terrible ones. Filter out the crappy leads. Narrow down your ideal ones.

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Juan • Google Ads for Service Businesses

@theppcdude

2 months

Instead of building a nonsense morning routine with cold plunges, water with lemon, read 100 pages, etc. Build a morning routine with your business non-negotiables: daily email followups, outreach, X engagement, etc. And then go on with your day.

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Juan • Google Ads for Service Businesses

@theppcdude

6 months

Picking the right headlines is KEY. When I am searching for a "dentist near me," I don't care if they are "Open Nights & Weekends." Show headlines to your customers with what are really looking for. What would you put here? #PPCChat @GoogleAds

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Juan • Google Ads for Service Businesses

@theppcdude

2 months

No one can guarantee results. If someone does that’s BS. However: Google Ads is your best bet to 10X your business if you are a local biz. By a mile.

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Juan • Google Ads for Service Businesses

@theppcdude

5 months

Hot take: DO NOT put more than 15% of your budget on your Brand Campaigns. I get it, ROAS is higher and CPA is lower, BUT you are not acquiring new customers here. For a SaaS biz, you want to focus on your features/services campaign to acquire new customers (85%+ budget).

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Juan • Google Ads for Service Businesses

@theppcdude

22 days

@sweatystartup Don’t get them too early though. Kids don’t have fully developed jaws until 16-21. Their teeth will get fucked up if you do them too soon.

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Juan • Google Ads for Service Businesses

@theppcdude

14 days

A lot can happen in 20 days. Write copy, set up ad groups, and put together landing pages with your market in mind.

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Juan • Google Ads for Service Businesses

@theppcdude

6 days

Order in which I am delegating my operations: 1) Landing Page Building (In Process) 2) Cold Email Management 3) Account Management 4) X Management 5) Sales

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Juan • Google Ads for Service Businesses

@theppcdude

8 months

I wanted to thank all of you 130+ people for following me and being part of my X community! If you are following me + struggling w/ anything Google Ads related, send me a DM for some free support!

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Juan • Google Ads for Service Businesses

@theppcdude

3 months

Excited to announce that we landed a contract with an International Interior Decor Company. Their users Average LTV is $3-5K (Residential) and $5-10K (Commercial). We will focus on acquiring clients for much less so that the ads get paid by themselves. Excited about this one.

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Juan • Google Ads for Service Businesses

@theppcdude

4 months

Ask this to yourself before starting a campaign: Why do customers buy from you? Why do they buy from you and not from your competitors? Then, use this for: • Keyword research • Ad copy headlines • Landing page(s) copy The market is extremely saturated. Stand out.

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Juan • Google Ads for Service Businesses

@theppcdude

8 months

How to estimate the min. ads spend for a client? There's a 1,000 ways to do this. 🧵Here is ours.

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Juan • Google Ads for Service Businesses

@theppcdude

5 days

Excited to announce that we landed a Remote Residential Client. If you know me, you know I am happy about this one 🎉 Pretty straightforward: • 1 City • 3 Services • Avg. Conv. Value = $350 Ready to go.