Simon Wardley Profile Banner
Simon Wardley Profile
Simon Wardley

@swardley

40,965
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5,817
Following
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155,819
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💚+❤️🇺🇳 I like ducks, they're fowl but not through choice. Thought Lord. Lives in a swamp. Born 321 ppm CO₂. Grateful to still be here. Mapper.

Burmarsh, Kent, UK
Joined September 2007
Don't wanna be here? Send us removal request.
@swardley
Simon Wardley
7 years
Reminded of a past conversation ... X: We're going to spend $1bn on this effort. Me: I can deliver the same result for $20m. X: How? Me: pay me $20m to sit on a beach drinking and in five years I'll phone you up to say "we failed". ... 5 years later X: I wish we paid you $20m.
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@swardley
Simon Wardley
4 years
#Reddit invents the trickle down economy with #GameStop and now the talk is all about regulation. Apparently wealth is supposed to only flow one way whilst promises of future breadcrumbs flows the other.
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@swardley
Simon Wardley
4 years
X : One of our customers wants a new feature in our product. Me : Sounds good. Add it to the backlog. X : No other customer seems to want this. It's unique to them. Me : Is it a generally useful feature that others might want? X : I doubt it Me : Then super low priority.
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@swardley
Simon Wardley
10 years
Everything you need to know about Knowledge and Expertise in one handy graph http://t.co/sigX2000EF
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@swardley
Simon Wardley
4 years
The number one rule on zoom is ... you're an invited guest into someone else's home. If the kids invade then - they absolutely have the right to. It's their home as well. You can't import corporate "norms" into someone else's home. Learn to adapt.
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@swardley
Simon Wardley
6 years
X : I know you says it's a commodity but we've decided to custom build this software. It creates a better brand experience. Me : Do you know how much that is costing you? X : It's just engineering time. Me : Oh god ...
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@swardley
Simon Wardley
6 years
In the old days, this is how I use to organise ... by silos based around aptitude e.g. skillsets such as engineering and finance. There was always fight between silos and even within silos ...
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@swardley
Simon Wardley
5 years
X : Do you have any thoughts on climate change. Me : La La La X : You don't agree with it? Me : Quite the opposite. I worked in the industry in the 1990s when we had a chance. X : What should we do? Me : Apologise to your kids. Beg forgiveness from grandkids. X : Is that it?
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@swardley
Simon Wardley
8 years
Understanding the nature of Enterprise IT in a single diagram
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@swardley
Simon Wardley
3 years
X : What is web 3.0? Me : A set of worthwhile experiments being tightly coupled to specific forms of crypto for reasons of greed leading to a dystopian society of excessive control and inequality through decentralisation and "choice" that most will be excluded from.
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@swardley
Simon Wardley
5 years
X : Any chance we can meet for coffee? Me : Virtual or in person? X : In person. Me : Whereabouts? X : I'll be in London next month. Me : Ok, A coffee shop in London Hythe. X : Where's that. Me : About 70 miles away. X : Something a bit more local? Me : Hythe is local ... to me.
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@swardley
Simon Wardley
2 years
X : You seem negative about ChatGPT and its impact. Me : Quite the opposite. ChatGPT is not a thinking machine but it's a very good stochastic parrot. That has huge potential. X : Such as? Me : Management consultants, executives, thought leaders, marketing, lobbyists etc etc.
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@swardley
Simon Wardley
6 years
X : Can you explain what is serverless? Me : The definition I use? Serverless is an event driven, utility based, stateless, code execution environment.
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@swardley
Simon Wardley
2 years
X : Did you see "Why we're leaving the cloud" - Me : Nope. X : And? Me : Why are you talking infrastructure clouds to me? This is 2022. You should have migrated to severless years ago. I'm not interested in niche edge cases.
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@swardley
Simon Wardley
4 years
Lessons in how to be a human being. Wonderful ->
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@swardley
Simon Wardley
9 years
Everything you need to know about experts based upon nothing at all, in one handy graphic ... http://t.co/pS5NvC2kEL
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@swardley
Simon Wardley
6 years
X : Any strategy tips? Me : Yes ... Don't. a) Get 10-15 ppl in your org to colour the chart (attached) which will probably look "all red" (see banking). b) Take action to make it "more green" c) When it looks more like the "e-commerce" giant, you'll be ready to discuss strategy.
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@swardley
Simon Wardley
7 years
I generally find the hardest part of HR in a large organisation is not finding or hiring talent but instead retaining it and bizarrely enough - remembering that you have got it.
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@swardley
Simon Wardley
6 years
X : We have a problem with our people. Me : What? X : Most lack digital skills necessary and those we hire keep on leaving. We need to make our culture more dynamic, more digital, more agile. Me : That's easy to fix. X : How? Me : Fire your direct reports and then fire yourself.
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@swardley
Simon Wardley
4 years
X : I'm an expert in agile. Me : Good on you. I'm sill learning. X : Would you like me to teach you? Have you ever done any agile before? Me : I started using XP around 2000, just before the agile manifesto came out. I think this graph will help you.
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@swardley
Simon Wardley
6 years
X: We do LeanAgile. Me: Excellent. Can you tell me about your user needs? X: Sure, we have our user stories and customer journey. Me: This was written with your users? X: No, we wrote it. Me: Hmmm. Do you use your product? X: Ourselves? No. Me: Ah. That explains a lot.
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@swardley
Simon Wardley
5 years
X : Any thoughts on Agile? Me : Hmmm ... I assume you mean XP (as in @KentBeck ). It's excellent, a really good method in the right context. X : So you would always recommend using it? Me : In the right context, yes. X : What's the wrong context? Me : When it's not suitable.
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@swardley
Simon Wardley
5 years
X : I was talking to some friends at Mckinsey. Apparently they don't like your mapping technique. Me : Seriously? Can I get a quote? X : Why? Me : "Wardley Maps, the technique that Mckinsey hates" is my ideal tagline. Oh, please let it be true.
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@swardley
Simon Wardley
4 years
Having one of "those" conversations on Enterprise IT.
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@swardley
Simon Wardley
6 years
X : How to deal with technical debt? Me : As a rough analogy, I will take liberties, let us start with out Tea Shop example with custom built kettles.
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@swardley
Simon Wardley
6 years
X : Can you do this on the ... Y : I'm on holiday X : But it's really important that ... Y : I'm on holiday X : Yes, but ... Y : I'm on holiday ... when someone is on holiday, they're on holiday. There is no "taking one for the team", there is just attempting to exploit.
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@swardley
Simon Wardley
4 years
X : Thoughts on digital transformation? Me : Oranges? X : Sorry, what? Me : My thoughts exactly. What do you mean by digital transformation? X : Being more digital. Me : Heaven help us or more precisely you and your wallet. X : Explain?
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@swardley
Simon Wardley
4 years
Want to learn how to Wardley Map? Try ... 4)Courses "Mapping" by Chris ( @wardleymaps ) "Pragmatic Wardley Mapping" @BenMosior 3) Awesome list @jhngrant 2) Book 1) Practice!
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@swardley
Simon Wardley
2 years
NOOOO ... this is the wrong play. The purpose of sanctions is to cause economic harm. We should be demanding that management consultancy services are provided at a discount to Russia, if anything there should be a ban outside of Russia ->
@SamRamani2
Samuel Ramani
2 years
BREAKING: The U.S. will join Britain in banning the provision of management consulting services to Russia
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@swardley
Simon Wardley
2 years
Gosh, these are very funny. Anyone know the original source?
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@swardley
Simon Wardley
6 years
It's difficult to describe the bewildering amount of change in the technology space over the last decade in a single diagram ... however, undeterred I've tried to catch the fundamentals ...
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@swardley
Simon Wardley
5 years
The second best thing about Agile Landscape V3 is that it has empathy, journey, context and ... well, loads of stuff calling itself a map! The best thing is it doesn't mention my form of maps. Thank you. I cannot say how grateful I am for not being included in this horror ->
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@swardley
Simon Wardley
3 years
Well done @PeterStefanovi2 , this has been an incredible effort over many years ... hats off ->
@PeterStefanovi2
Peter Stefanovic
3 years
Wow! We did it!! 12 million views!! By working TOGETHER we have sent a message to UK media that if they won’t hold this Prime Minister to account for his relentless lying we will damn well do it ourselves! When will you catch up @BBCNews @bbclaurak ?
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@swardley
Simon Wardley
9 years
The entire PaaS vs Container (e.g. Docker) debate explained in one simple diagram -
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@swardley
Simon Wardley
5 years
X : Do you suffer from autism? Me : Have you used my mapping work? X : Yes, that's why I follow you. It's brilliant. Me : So rather than suffering, it looks like we both benefit from my slightly non neurotypical behaviour. This is the point where you apologise and disappear.
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@swardley
Simon Wardley
10 years
Everything you need to know about Enterprise IT in one handy graph http://t.co/FUnxtTRgWO
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@swardley
Simon Wardley
6 years
Me : You should focus on serverless. X : I understand. We can get rid of the systems team. Real question is where do we find the skills for serverless? Me : By retraining the systems team. The skills are emerging. That's your opportunity, it'll help overcome inertia.
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@swardley
Simon Wardley
6 years
If you're investing in training staff and you're worried that they might leave you after ... rather than try to impose a debt on them, ask yourself "Why would someone we're investing in leave us?" and then solve that problem.
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@swardley
Simon Wardley
4 years
An agile organisation is one that uses appropriate methods according to the context whether project management (i.e. XP to Lean to Six Sigma) or purchasing or team structures. An organisation which uses "Agile" everywhere will never be an agile organisation.
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@swardley
Simon Wardley
1 year
As usual, @PeterStefanovi2 is brilliant in his scalpel like dissection of ministerial spin and outright lies. Well worth listening to ->
@PeterStefanovi2
Peter Stefanovic
1 year
Jeez. At #PMQs the Prime Minister shamelessly gave us everything from 20,000 more police to his Government is supporting working people & reducing poverty! If like me you’ve had enough of this absolute boll**** RT these FACTS
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@swardley
Simon Wardley
4 years
X : We want to be agile. Me : Do you mean "We want to learn Agile methods such as XP" or "We want to increase the agility of our organisation"? X : Is there a difference? Me : Huge. Agile is a method whilst Agility comes from many things including applying appropriate methods.
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@swardley
Simon Wardley
5 years
X : Ok, virtual? Me : Sure. What's up anyway? X : I need to pick your brain on how to bring IT and the business closer together? Me : Easy. You put IT in charge. It's a lot faster for engineers to learn about business than it is for business to learn about engineering.
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@swardley
Simon Wardley
1 year
@shashj @disappoptimism Such a shame, the enshittification of media continues. At least we know what the future looks like, AI driven "Ow my balls".
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@swardley
Simon Wardley
6 years
X: Are your maps like customer journey maps? Me : No. My maps are designed to solve issues of * communication * collaboration * sharing * learning * avoiding one size fits all * enabling re-use * focusing on user needs X : Can't you do that without maps? Me : Not a hope in hell.
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@swardley
Simon Wardley
3 years
It's far better to adapt your organisation to the future than to try and force everyone back into the past. This "return to the office" has more to do with status symbols, fragile executive egos and idiocy than shareholder value. It is bonkers -
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@swardley
Simon Wardley
7 years
Want to learn how to map? Try ... 3) The video course 2) The book 1) Practice!!
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@swardley
Simon Wardley
3 years
If you have an interest in UK politics and you're not following @PeterStefanovi2 ... you should be ->
@PeterStefanovi2
Peter Stefanovic
3 years
“wages are rising” Let’s put the record straight on Johnson’s latest epic CON
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@swardley
Simon Wardley
5 years
X : What's your thought on 10x developers? Me : I prefer to think in teams. X : Like a 10x team? Me : More like a 2000x team. X : Eh? Me : The scale of waste and the difference between a high performing team and a poorly run, badly organised team is somewhere well north of 2000x.
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@swardley
Simon Wardley
7 years
X: I am an expert in strategy. Me: Really? Do you mean all of it? X: How do you mean? Me: I feel this isn't going to end well.
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@swardley
Simon Wardley
1 year
An assault on the rights of every UK citizen by the most authoritarian UK Government in living memory, led by a PM who has no public mandate. It's not a good sign and this is far from over ->
@PeterStefanovi2
Peter Stefanovic
1 year
I never believed in my lifetime I would see a UK Prime Minister boasting to cheering MP’s that his Government had restricted our right to protest, robbed millions of workers of their democratic right to strike & stripped back human rights. It’s terrifying
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@swardley
Simon Wardley
3 years
Somewhat eye opening day. Test driven development was cutting edge circa 1999. It is the basis of modern development. I can't imagine not using it. Hearing companies that don't use it, is like hearing companies go "have you heard of this new thing called Linux?" ... wtf?
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@swardley
Simon Wardley
5 years
X : What's the best way to measure performance? Me : Outcomes. X : How about effort spent? Me : And, how are you planning to measure that? X : With timesheets. Me : That can be a dreadful idea ...
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@swardley
Simon Wardley
5 years
Favourite quote of the day, "I've been using Wardley Maps for a bit so I came to the workshop. I was really surprised that you were giving it. I didn't realise that you were a living person, I thought you were some long dead economics thinker" ... achievement unlocked.
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@swardley
Simon Wardley
6 years
When I finally pass from this mortal coil, my one ambition is to have inspired a new generation to fight for the idea of "context" and against this constant tirade of magic one size fits all solutions to methods, practice, strategy, understanding and culture.
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@swardley
Simon Wardley
3 years
X : Have you looked at Myers Briggs? Me : Yep. Why? X : Just the pioneer, settler ... Me : I'll stop you there. Myers Briggs can be simplified into two types - those who use critical reasoning versus those who believe in Myers Briggs. It's a scam, a self perpetuating industry.
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@swardley
Simon Wardley
3 years
Currently looking for someone with ten years experience of AWS Infinidash preferably certified.
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@swardley
Simon Wardley
6 years
X : Surely market economics would prevent this? Me : No. People often have very idealised concepts of the market. It mostly consists of a huge ponzi scheme where we all borrow more from the future to make a few very wealthy today.
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@swardley
Simon Wardley
2 years
"How is the country sleep walking into this" ... well, the answer can be found by looking in a mirror. We are allowing this to happen Fabulous post, as usual, by @PeterStefanovi2 ->
@PeterStefanovi2
Peter Stefanovic
2 years
This Tory MP casually suggesting on a mainstream politics show the UK could join Russia & Belarus as the only European countries outside the European Convention on Human Rights as if it were nothing should terrify us all EVERYONE must to watch this
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@swardley
Simon Wardley
9 years
Everything you need to know about product development in one handy graphic ... http://t.co/s44Djp1Pvq
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@swardley
Simon Wardley
6 years
X : I like your mapping work, I view it has potential. But I dislike your political views. Can you have a separate tweet for mapping? Me : No X : But I might stop following Me : Ok X : I don't understand why you won't? Me : I am not changing me to be more convenient for you.
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@swardley
Simon Wardley
1 year
"Never underestimate how thick this Government think we all are" ... on the blatant lies around policing in the UK ->
@PeterStefanovi2
Peter Stefanovic
1 year
Suella Braverman has just posted her latest back slapping video Heaven help us!
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@swardley
Simon Wardley
4 years
X : You don't like bitcoin? Me : It's evil. X : Why? Me : Embedding and accelerating inequality permanently into society whilst undermining the very mechanism (i.e. Gov) that might enable redistribution? X : How does it accelerate inequality ...
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@swardley
Simon Wardley
6 years
X : Isn't "women only" tickets for map camp discriminatory? Me : The day we live in a world where men and women have equal opportunities is the day I listen to men grumble about discrimination. Until then, weep in your beer because no-one cares about the privileged complaining.
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@swardley
Simon Wardley
2 years
X : Do you ever do strategy consultancy work? Me : No X : Why not? Me : There's no such thing. Strategy cannot be separated from delivery and execution, no matter how much "strategy consultants" would like it to be. I don't write strategies that I'm not running.
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@swardley
Simon Wardley
6 years
X: We're tackling the big problems. Me: World hunger, diseases, poverty and inequality? X: No. Use of agile in the enterprise. Me: Oh.
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@swardley
Simon Wardley
7 years
In the marathon for the entire software industry, Amazon is about 8km in, closely followed by Alibaba whereas MSFT has passed 0.5km, Google is at the start line facing the wrong way and Oracle & IBM are still at home writing press releases about how they've won it.
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@swardley
Simon Wardley
4 years
X : We've built a data lake. Me : Good on you. X : How do we get the best ROI? Me : Have you tried asking for a refund or returning the lake to the supplier? X : ? Me : If you're asking the ROI question after you've built it, I already know you have zero situational awareness ...
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@swardley
Simon Wardley
4 years
In the case of Parler, I would suggest they build a data centre, buy several very large mainframes, put lots of engineering effort into running Kubernetes on it plus buys lots of SANs, very big SANS and Oracle plus SAP HANA plus build their own generators. Also go bimodal ->
@gdinwiddie
George Dinwiddie ([email protected])
4 years
@swardley How does this sort of event fit into your strategy planning? What happens when you lose access to a commodity? Or better, how should you foresee the possibility when mapping?
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@swardley
Simon Wardley
5 years
Interviews are a fascinating process. It's through oodles of interviews and interviewing over a decade that I learned there are two types of people in business. There are those who believe business is about family, nurturing and encouraging and there are those who are dickheads.
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@swardley
Simon Wardley
6 years
X : How can your maps help me? Me : No idea. What are you doing? X : We're investing $2m in robotics to reduce a bottleneck caused by modifying servers for mounting in the datacentre. Me : We could map that. ... [15 minutes later] ...
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@swardley
Simon Wardley
6 years
Ten years old today - the three stages of expertise. Ok, I admit ... I do like it still, just a little bit.
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@swardley
Simon Wardley
6 years
It was ten years ago that I sat with a group of senior execs in an IBM board room and explained how AWS was going to tear them to pieces and how they could counterplay. This was followed by listening to endless inertia on why it wouldn't happen. Oh well.
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@swardley
Simon Wardley
5 years
"We get rewarded and recognised for putting fires out, not for preventing fires in the first place" ... software engineering gone wrong.
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@swardley
Simon Wardley
1 year
Fantastic response ->
@PeterHotez
Prof Peter Hotez MD PhD
1 year
Not sure I get the logic here? I make low-cost patent-free vaccines to help people in low-income countries achieve equitable access to immunizations. No aspiration to become some American version of a shirtless Putin on a horse. Someone should remind Bobby to wear sunscreen…
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Simon Wardley
1 year
This is truly brilliant ... does anyone know the origin -
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@swardley
Simon Wardley
5 years
In fact, find yourself an engineering manager who runs a large guild in an MMORPG (i.e. WoW, EVE online) and they'll have had the best leadership training there is ... they'll run circles around your MBAs.
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@swardley
Simon Wardley
5 years
Want to learn how to Wardley Map? Try ... 4) Course by Chris (aka @wardleymaps ) - OR "Pragmatic Wardley Mapping" by @BenMosior 3) Awesome list - 2) Book - 1) Practice!
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@swardley
Simon Wardley
7 years
A simple graphic to help people understand where the Serverless term came from ...
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@swardley
Simon Wardley
4 years
X : DevOps will be the new legacy? Me : Yep. X : Agile doesn't work everywhere? Me : Yep X : Don't Spotify your organisational structure, adopt basic principles instead? Me : Yep X : Are you trying to pick a fight with the entire management consultant industry? Me : and?
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@swardley
Simon Wardley
5 years
X : Culture eats strategy for breakfast Me : Magic eats culture for lunch X : What? Me : I asked 20 tech executives - “Do you think your workplace is magical compared to others” and 40% said yes. Magic is real. X : This is bullshit Me : You started it with culture.
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@swardley
Simon Wardley
3 years
X : Why do you talk about gardening with leadership? Me : Hmmm, it has useful lessons. You can't order the plants to grow, you have to find the right conditions for them, you have to nurture, you care and you harvest but also ... you control the thugs. X : What?
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@swardley
Simon Wardley
6 years
OMG, OMG ... the dawning realisation that I just held an event on mapping and over 400 people turned up (and we could have had more if we had planned for it) ... stunning.
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@swardley
Simon Wardley
3 years
X : How long does it take to learn Wardley mapping? Me : For most people, about 7 years. X : Seriously? Me : Yep. It takes 6 years and 11 months spent going "I really need to learn this mapping stuff" and the last month actually doing it.
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@swardley
Simon Wardley
6 years
Looking at @BenMosior canvas for creating a Wardley Map. It's very simple, has all the steps. My first reaction was "well, just write the map" ... my second reaction (even I have inertia) is "this is rather good". I like this a lot as a tool to get people started.
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@swardley
Simon Wardley
4 years
Be careful with the idea of org changes as forcing functions for a company to adopt effective principles. I hear people saying - "if we just re-org the structure then everything will work" - as often as I see it failing.
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@swardley
Simon Wardley
5 years
Understanding the current state of technology thought leadership ...
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@swardley
Simon Wardley
5 years
Up early, well ... today is my birthday. Taking the wee lad to play football, a lazy day of gardening, catching up with some friends for a bit of slow fishing, maybe a pint down the pub ... life is very good.
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@swardley
Simon Wardley
6 years
... this was the genesis of the whole pioneer, settler and town planner. A realisation that different cultures and methods were needed , it didn't matter if it was engineering or finance or marketing ...
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@swardley
Simon Wardley
7 years
I've fixed that McKinsey graphic on digitising government ... hope it helps
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@swardley
Simon Wardley
4 years
Leadership is not about benefit to yourself but duty to others. Those who forget this are not leaders, they are parasites. Sometimes the organism can get rid of the parasite, in other cases it can be fatal.
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@swardley
Simon Wardley
2 years
Of every system that I have had terrible experiences with over the last 30 years then Microsoft Teams has to be the worst. What an utter piece of garbage.
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@swardley
Simon Wardley
4 years
X : How common is imposter syndrome? Me : In execs? X : Yes Me : Common. Most twig their position has little to do with talent but more with luck and privilige. It can be a shock. X : The rest? Talent? Me : No, the rest are mostly psychopaths disconnected from reality.
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@swardley
Simon Wardley
6 years
Everything you need to know about Serverless in one simple graphic
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@swardley
Simon Wardley
2 years
How about adding a large warning on your site that the "server" you select is run by unverified random people who will have access to all your DMs and data plus can send you "official" looking emails which may contain trojans. The public will get burned by this ->
What if I told you that on Mastodon, you can verify yourself, by yourself, for free... 🤫
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@swardley
Simon Wardley
6 years
What to in-source / outsource with security? Oh, I do like it when someone just hands me a map, it makes it so much easier to have this discussion -
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@swardley
Simon Wardley
10 months
An era ends. My 13-year journey with Leading Edge, spanning study tours, research, and events, will come to a close by year's end as DXC's evolving strategy no longer requires the research function. As the new year begins, I'll find a new path and a new home for mappping.
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@swardley
Simon Wardley
6 years
Almost everything that could be wrong is wrong ( scale, appetite for risk, culture, skills and ICT starting point) with this Socitm view on Outsourcing - (H/T @abesford for spot) ... let me fix this, one final last time, with a decade+ old solution -
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Simon Wardley
6 years
@wwest4 X : Did a talk recently to a bunch of IT managers saying serverless is the future and that were quite unreceptive. Me : That's normal. They're in the "No" stage of adoption. Just wait until they get to "I said 'no' dammit" stage. I've a graph for what happens next. Add time.
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Simon Wardley
9 months
@Jacob_Rees_Mogg @GBNEWS The gospel according to supply side Jesus
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Simon Wardley
5 years
If you sacrifice the current economy to protect the environment, there will always be a future economy. If you sacrifice the environment to protect the current economy, there will be no future economy.
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