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Sugandha Profile
Sugandha

@sugandhanisa

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idea stage based in India. ex Netflix, EA, multiple startups.

Joined April 2021
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@sugandhanisa
Sugandha
2 years
NRIs landing in B'lore: "I'm bullish on India ruling the world. Energy is palpable. Unbelievable how far India has come, beating US by miles. You have UPI. Mind is blown. Pants are wet. UPI. India is best." after going back to family: "phew good to breathe clean air again lmao"
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@sugandhanisa
Sugandha
2 years
Indian techies be like "pay us what you pay the American techies in dollars we're doing the same work!" while paying their housemaid barely 4% of what she would have made in America with far greater dignity.
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@sugandhanisa
Sugandha
3 years
Itnaaa mushkil hai startup karna to yaar mat karo. Pakao mat.
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@sugandhanisa
Sugandha
5 months
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@sugandhanisa
Sugandha
1 year
Prateek your kids will inherit your caste, not their mother’s. It’s called patriarchy and you’re a beneficiary of it. Go read a book or two.
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@sugandhanisa
Sugandha
2 years
Humans of Bombay is more cringe than popular Indian startup CEOs' social content and that's saying something.
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@sugandhanisa
Sugandha
3 years
Somebody give Bangaloreans something other than Bangalore to talk about
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@sugandhanisa
Sugandha
2 years
India folks at MNCs doing a 10PM meeting: "thanks for including us guys we're touched". US folks when asked to do 6PM: "wow this is very late and outside working hours honestly do you even care we have a life outside work how am I supposed to even make this????"
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@sugandhanisa
Sugandha
3 years
The future will be led by women bold enough to be assertive and men brave enough to be vulnerable.
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@sugandhanisa
Sugandha
2 months
we need to understand one thing about India. We’re an anxious country. Nothing about our culture is designed to let an individual be calm & patient.
@vishalmisra
Vishal Misra
2 months
There is genuine fear in India that if people don’t get off really quickly the plane will take off again with them stranded inside. Nothing else explains how people disembark on Indian flights.
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@sugandhanisa
Sugandha
2 years
Used Cred for the first time recently and I genuinely, truly don't get what it's about and why I am supposed to serve all my financial info to them on a platter. I don't get it.
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@sugandhanisa
Sugandha
3 years
My partner works in nonprofit & grassroot development, I in core tech/software. Every day over the last 3 years, he’s helped me expand my perspective w/o even realising it. It’s incredibly rewarding to have a partner with a diverse vocation. Conversations aren’t echo chambers.
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@sugandhanisa
Sugandha
2 years
kill me now
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@sugandhanisa
Sugandha
8 months
Indian companies need to start doing what many US companies now have to: display your salary range against the role. Let candidates a) decide if they should apply b) try to make their case to be on the higher end of that range. Our cultural opacity is the problem :)
@gauravkheterpal
Gaurav Kheterpal
8 months
That moment when you come across a really good candidate. You ask HR to screen the candidate & they report the numbers -4 Yrs Exp -Current CTC: 28 Lacs -Expected CTC: 45 Lacs Read it again- this is 4 Years Experience. All you can do -pass it off with a bit of humour #startup
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@sugandhanisa
Sugandha
1 month
Founder: Sir please invest in my startup Nikhil Kamath: OK but 1st I gotta ask the most imp business question Founder: Ofc sir that's expected, pls ask NK: In vivid graphic detail, describe to me how traumatic was your childhood Founder: It was kinda normal I... NK: Rejected
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@sugandhanisa
Sugandha
3 years
1. <completes task> 2. <adds task to checklist> 3. <marks task in checklist as DONE> 😎🤡
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@sugandhanisa
Sugandha
1 month
“If you were to die tomorrow you should be insanely proud of the level of detail that you put into the last release” - CRED’s Head Of Design (fr) Of course coz top 10 regrets that dying people have includes level of detail they delivered in the last sprint.
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@sugandhanisa
Sugandha
2 months
I can’t tell what important things my fellow millennials have to save every 5-10 minutes for. Truly. Everyone seems busy, everyone boasts about being busy, everyone wants to save time, everyone is impatient. But everyone’s tweeting & shitposting & whatsapping & doomscrolling
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@sugandhanisa
Sugandha
2 years
These “even my cab driver/delivery boy/<any other blue collar worker> has a love life but I am single” tweets peeve the fuck out of me. Like bro if you think love exists only for the rich/privileged/elite then maybe that is why you’re single.
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@sugandhanisa
Sugandha
3 years
Today I have resolved to work hard to become someone Raj would know.
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@sugandhanisa
Sugandha
2 months
The number of Rakhis sold via e-commerce is a sad reality of capitalism intensifying in India. Festival products are the bread and butter of so many SMBs in India (aside from being emotional rituals), now we have delivery platforms owning their pricing and distribution.
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@sugandhanisa
Sugandha
2 years
@pranesh1109 bhaiya ko counter argue nahi karna aata to “didi” bol ke cool feel kar lete hai
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@sugandhanisa
Sugandha
2 months
Don’t call Bangalore the Silicon Valley of India until Indian tech startups start operating with the integrity, long term thinking, creativity, diversity, boldness and nuance that most Silicon Valley companies operate with.
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@sugandhanisa
Sugandha
1 year
FUNNIEST thing about Sudha Murty's latest humble story is that when the immigration officer saw her address was 10 Downing Street & remarked, "Are you joking!?" she replied, "Nahi sachchi bolti hu". So humble she answers an English guy in Hindi which isnt even her 1st language🤣
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@sugandhanisa
Sugandha
3 years
Breaking News: Lenskart, Shaadi, Emcure, Boat, Bharatpe, Sugar, Upgrad, Flipkart to IPO right at the end of S1 of Shark Tank India.
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@sugandhanisa
Sugandha
2 years
@thakurign Please point to your source on that miss Thakurign because the numbers I quoted are stats, not some entitled UC person’s privileged opinions
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@sugandhanisa
Sugandha
8 months
Product management is quickly on its way to become a bullshit job. What a fall.
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@sugandhanisa
Sugandha
8 months
It takes 1 serious/chronic health issue to realise that no amount of romanticising hustle culture & underdog stories & startup fandom can justify the dangers of sedentary jobs rampant in the current decade. And tech will only make it worse. We’re all fucked. Rich, but fucked.
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@sugandhanisa
Sugandha
20 days
The funny thing is that this proves Bhavesh Aggarwal is supremely delusional. He truly believed criticism about his company needs to be paid for 🤣
@bhash
Bhavish Aggarwal
20 days
Since you care so much @kunalkamra88 , come and help us out! I’ll even pay more than you earned for this paid tweet or from your failed comedy career. Or else sit quiet and let us focus on fixing the issues for the real customers. We’re expanding service network fast and backlogs
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@sugandhanisa
Sugandha
1 month
hello @wholetruthfood please make protein rusks for Indian parents
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@sugandhanisa
Sugandha
2 years
I am at that stage of life where if you ask me for career advice I will offer you only this video. My awesome mentor at my 1st job showed it to me me. At the time I thought it was "nice". At 31 yo, I think it's everything.
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@sugandhanisa
Sugandha
2 years
Techies be like:
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@sugandhanisa
Sugandha
1 year
I think I quite hate the Indian wedding industry. Myself included, I've hardly known anyone who could remember their wedding without the pressure, stress, disappointment, & "if only" regrets it came with. We don't need this burden in an already hyper performative society.
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@sugandhanisa
Sugandha
2 years
At this coworking space in Goa and everyone’s busy aimlessly scrolling over pointless thingies trying to look productive. You’d think they’re trying to fool others but really, they’re fooling themselves. Our generation’s relationship with work is so… broken.
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@sugandhanisa
Sugandha
11 days
since the rich people are now virtue signalling on the internet about the 1 day they spent as a zomato delivery executive, can we get the delivery executives to spend a day as a startup CEO or software engineer or Twitter handle manager etc? fair schmair, no?
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@sugandhanisa
Sugandha
1 year
I want to ask everyone who’s lecturing people not to waste their youth trying to clear UPSC — how many decently paying private sector jobs do you see around you? How many of them are real, impactful work? How many of them are accessible to people of no/less privilege? Shut up.
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@sugandhanisa
Sugandha
2 years
stay back for the palpable energy no bhaiya
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@sugandhanisa
Sugandha
2 years
@vocalcry this club already exists. It's called society.
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@sugandhanisa
Sugandha
16 days
“I have never met him but somehow he made me feel so inspired and loved and…” yeah babe it’s called PR
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@sugandhanisa
Sugandha
2 years
Tech is full of well paid, highly educated, English speaking stupid people.
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@sugandhanisa
Sugandha
2 years
how are y'all getting triggered by this ffs
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@sugandhanisa
Sugandha
8 months
When I’m asked about my current pay, I ask what their salary range for the role is. If they don’t have a range, in my books they aren’t mature enough to be the kind of company I want to work for. When they do share a salary range, +
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@sugandhanisa
Sugandha
23 days
@romaticize this reads like a female character in a novel written by a man🤢
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@sugandhanisa
Sugandha
2 months
techbros love to assume that rural India aspires to become delivery executives, delusional to the difference between aspiration and obligation. In reality, most rural/small town youth wants to work in “IT” or become artists or entrepreneurs… not very different from you and me.
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@sugandhanisa
Sugandha
20 days
know that Bhavish is not the 1st founder to respond to criticism with "if you can't solve our problems don't criticise us". This IS the standard founder response. I wish I could open my LinkedIn DMs to show how low the biggest founder(s) in India can stoop when criticised but wtv
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@sugandhanisa
Sugandha
2 years
major boomer energy 🔥 turns out Grover can make Allahbadia look tolerable. Wow
@MissusPokerFace
Puchku 🦸‍♀️
2 years
Best advice I've heard on when to get married and how it anchors your career. Absolutely agree with him.
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@sugandhanisa
Sugandha
6 months
fuck you is an attitude that you either have or don’t. People who think it’s about money miss the whole damn point
@poojaasanwal
Pooja Sanwal
6 months
people aged 17-24 at what age do you think you can achieve fuck you money? people aged 25-40, how close are you to fuck you money? I'm trying to see something
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@sugandhanisa
Sugandha
1 year
Something about watching Succession on Jio Cinema just doesn't feel right. It's like carrying a MacBook in a Dell backpack.
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@sugandhanisa
Sugandha
1 year
Sab middle class hain. Sab zameen se uthe hain. Sab gareeb the aur ab down to earth ameer hain. Sab pure hard work se successful bane hain. Kisi ke paas koi privilege nahi thi. Sab bechare hain :’)
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@sugandhanisa
Sugandha
2 years
This country needs therapy more than it needs patriotism.
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@sugandhanisa
Sugandha
2 years
mfs be smoking weed while downing bottomless pints of alcohol while preaching “sugar and milk are poison”.
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@sugandhanisa
Sugandha
4 months
Tech companies will always be scared of offering Work Life Balance not because WLB is bad, but because it would need leadership to first create clear strategy & accountability. That’s never gonna happen, so instead they’ll throw 1.5X or 2X the money so you never ask for WLB.
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@sugandhanisa
Sugandha
19 days
when you have done nothing worthwhile in your life that you can identify with, nor have made choices that reflect well on the kind of person you are, you resort to the laziest form of identity — caste, religion etc. which are decided for you by society. Lowest agency behaviour
@talk2anuradha
Anuradha Tiwari
19 days
Just got my car stamped with #BrahminGenes Born of wisdom, built on strength, and a torchbearer of Hinduism. Proud to be a Brahmin !
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@sugandhanisa
Sugandha
3 months
Someone asked me how did you go from X to Y in your career. I said I just chased what I liked doing. They said don’t give gyaan give me step by step. I get that India is hard but we’ll never get ahead if we are so averse to nuance. Stop seeking formulas, there are none.
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@sugandhanisa
Sugandha
6 months
LinkedIn bros be like “Excited to share that I now have a job at a different company where I will continue to toe the line between mediocre work & office politics until either they or I get fed up of it after which I’ll share the same update from another company altogether.”
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@sugandhanisa
Sugandha
2 years
How or why anybody can take Ravisutanjani seriously is beyond me.
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@sugandhanisa
Sugandha
2 years
@____ankush____ ya overworked labor in India is such a tEchNologiCal & new inN0VatiOn
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@sugandhanisa
Sugandha
2 years
just ended an interview 60 seconds in Me: counting down the hours till the weekend haha Them: I sense this is not a culture fit, sorry Me: You’re right. I want to work with people with a sense of humour and a braincell or two. Toodles, robot
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@sugandhanisa
Sugandha
1 year
It’s usually the successful people who like to share their “failure stories” from the past. They say they’re sharing it coz “we should celebrate failure too” but they know that nobody will celebrate your failure until you become successful.
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@sugandhanisa
Sugandha
1 year
EdTech lost the plot by focusing on the “tech” part more than the “ed” part. The need was/is for high-quality, super specialised, research-backed, impact-driven curricula… not for a regurgitation of school books in video format.
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@sugandhanisa
Sugandha
6 months
Guy goes from pronouns to western ideology bashing to DEI to Ayodhya to patriotism to god knows what. This is why, like it or not, we do need some “western ideology (???)”, coz our education and conditioning clearly doesn’t do a very good job of teaching basic critical thinking.
@bhash
Bhavish Aggarwal
6 months
On @Linkedin , @Microsoft and their wokeness. As an Indian institution, Ola is for genuine actions on diversity. We run one of the largest women only automotive plants. Not 1 out of 10 lines, or a small section, but the whole plant! Almost 5000 women now and will grow to tens of
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@sugandhanisa
Sugandha
1 year
I know it’s amazing to visit India from the US for a few days. To suddenly have people & family around you feels great after walking on Bay area’s desolated roads during evenings. But please don’t mistake your emotion for qualification to speak about the livability of the country
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@sugandhanisa
Sugandha
3 years
User Interviews are tough. You need to ensure: 1) your questions are unbiased & not leading 2) you talk less, listen more 3) you know when/where to zoom in & ask more 4) you don't make assumptions Forget making a better PM/Designer, user interviews can make better PEOPLE.
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@sugandhanisa
Sugandha
4 months
Nobody talks about working with good, decent, respectful people anymore. Everyone wants to work with famous people with toxic work styles. India’s growth wouldn’t be held back coz of startups, they’ll come and go — it’s our misplaced cultural priorities that’ll play the part.
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@sugandhanisa
Sugandha
1 year
The tech sector can never compete with UPSC as far as fairness & accessibility is concerned. Hiring & career growth are overly biased & flawed here. We are also a largely non-inclusive, elitist, (& many other -ists) space. UPSC is many Indians’ only real shot at a better life.
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@sugandhanisa
Sugandha
3 years
Oh lord, grant me the strength to resist the temptation of launching a product management course for my “side hustle”.
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@sugandhanisa
Sugandha
2 years
ya I am sure your newfound passion for Product Management colliding with it becoming a hotpaying job is purely coincidental
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@sugandhanisa
Sugandha
7 months
McKinsey will not remember the guy and nor will these LinkedIn gurus.
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@sugandhanisa
Sugandha
3 years
Yesterday we were having dinner with a family of aliens. We asked them what would they like and they said, “full equity of your planet at 0 crore rupees hehehe” and then we discussed the alien startup ecosystem. It’s amazing how Shark Tank is changing entire galaxy.
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@sugandhanisa
Sugandha
2 years
Some career reflections for anybody interested in my journey : - If you don't stay at a company for >2 yrs, you'll def. miss out on big titles - If you do, you'll miss out on diversity of network (& most probably money)
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@sugandhanisa
Sugandha
1 year
So many amazing women I know struggle to meet good EQ men “suitable” for marriage that I am considering becoming a matchmaker for woke millennials. Sima Taparia but for cool kids. Feel like we should put Twitter to some use by connecting people who the apps aren’t connecting.
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@sugandhanisa
Sugandha
7 months
Interviewers in India think they got 99 problems but their own interviewing skills aren’t one.
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@sugandhanisa
Sugandha
2 years
I LOVE making PPTs. There, I said it. Bring on the corporate jokes. I don't care. I just love putting in a LOT of hours and burning my eyes trying to NAIL that narrative, thought model, editing, visualisation or content condensing... leading it up to actionable steps. (1/2)
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@sugandhanisa
Sugandha
2 years
Some hypes that are worth the hype (imho): - Deep work - Yoga - Writing - Passion - Self care Some hypes that are overhyped: - Productivity - Startups - Side hustles - Passion - Self care
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@sugandhanisa
Sugandha
3 years
Life update: Got meself a husband aka unpaid talented personal photographer
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@sugandhanisa
Sugandha
3 months
majority of DMs sound entitled as fuck. “Hey, I want to apply to Netflix, let me know if you’ll refer me then I’ll send my resume”. “I’m impressed with your profile. Want to know more. Let me know a good time to connect.” “Let me know what jobs at your company will suit me.”
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@sugandhanisa
Sugandha
2 years
"sneakerhead" is really just code for andha paisa
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@sugandhanisa
Sugandha
6 months
This Shantanu Deshpande is some tool. Guy thinks his team has produced an ad that “oozes class”, and then goes on to list the even worse things they didn’t do… selling, QR code etc. Guy will use everything to sell his razors except his own bald head.
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@sugandhanisa
Sugandha
2 years
2022: Got married to 💓 of 4 yrs, 2 weeks of island hopping honeymoon in Greece, 2 months across Himachal w/ daily hikes & weekend getaways, spent much on superficial pleasures for self coz of wedding, moved from PM to ProdStrat after realising I enjoy breadth +
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@sugandhanisa
Sugandha
3 years
@asxna Hey man. Why are you the authority to decide whether or not they “wasted” their time? Perhaps they’d have wasted their life had they not pursued their dream and taken some random course from you just coz you believed ‘twas the better thing to do.
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@sugandhanisa
Sugandha
1 year
how does one “except” the most fundamental human need ie clean air? My lungs are dying, my life is getting shortened, my parents are aging faster, I am choking and wheezing all the time but thank god for upi amiright
@krishnanrohit
rohit
1 year
Except for pollution, India has leapfrogged the West in almost everything, at least within the upper middle class
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@sugandhanisa
Sugandha
2 years
Show me a startup that obsesses over its NPS and I’ll show you a Product team constantly looking for ways to induce bias in its NPS surveys to improve scores.
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@sugandhanisa
Sugandha
2 years
I am sorry if you came to Twitter expecting academic research or news or whatever else you need to learn. Mommy should’ve told you it’s just people being people, which means a jungle of opinions & weird personalities. You’ll have to read books to educate yourself, ok kiddo?
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@sugandhanisa
Sugandha
1 year
Apparently I am consuming poison by putting sugar or milk in my tea/coffee but tum log ka gaanja Molly wolly sab nutritious hai. 😒
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@sugandhanisa
Sugandha
1 year
I miss memes. Back in the day the internet would have responded to Narayan Moorthy’s advice with OK Boomer memes, now y’all gotta write essays and make videos and whatnot. Boring ya.
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@sugandhanisa
Sugandha
1 year
A late uncle was an IRS officer. He grew up poor. Not fake poor, he worked as daily wage construction labour at 1 point. He considered UPSC his only shot at changing his life, which it did. For most of the poor & middle class in India, UPSC is fairer than all the tech industry.
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@sugandhanisa
Sugandha
3 months
Men who complain that women who are getting ahead are doing so “just because they are women” have no idea how much of their success and/or achievements have come just because they are men.
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@sugandhanisa
Sugandha
3 years
In a tech co. PMs have the most abstract deliverables, if any at all. Designers design, engineers write code, what do PMs do? "Help everyone find clarity," in the words of a senior Design leader I talked about this with. Now, how can PMs do that? (1/n) #productmanagement
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@sugandhanisa
Sugandha
2 years
@aviralbhat lmao what kind of misleading ppt analysis stuff is this. Compare homeless with homeless, buildings with buildings.
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@sugandhanisa
Sugandha
2 years
nahi karna mujhe "sync" jeene do yaar
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@sugandhanisa
Sugandha
1 year
Coming to terms with the fact that our generation is too limp to make revolutions, overthrow governments, break systems and bring about strategic change. We'll die swiping, typing and scrolling.
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@sugandhanisa
Sugandha
3 years
Admitting that I don't enjoy execution has been the hardest thing to do for me as a Product Manager. The ecosystem frowns upon anyone who doesn't romanticise execution but then I had to remind myself that I have done this long enough to say that I have done it enough.
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@sugandhanisa
Sugandha
2 years
wow so much love for NRIs’ preaching to Indians living in India how great India is
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@sugandhanisa
Sugandha
2 years
In potato driven societies, respect is given mostly to services that increase the consumers potatoes and rarely in any other services
@kunalb11
Kunal Shah
2 years
Is status driven societies, respect is given mostly to services that increase the consumers status and rarely in any other services rendered.
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@sugandhanisa
Sugandha
2 years
India is at #144 out of 194 in GDP per capita. love watching techbros ignore unit economics in favour of vanity metrics. such a good explanation of the state of the startup ecosystem.
@sarthakgh
Sar Haribhakti
2 years
Between my high school graduation and today, India has gone from the 10th largest to the 5th largest economy
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@sugandhanisa
Sugandha
3 years
Yes of course I dreamt of becoming a Product Manager when I was 5 years old.
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@sugandhanisa
Sugandha
1 year
every now and then I log on to Twitter for such deep unheard of unimaginable insights
@aviralbhat
Aviral Bhatnagar
1 year
Standard of living in India with a 40L+ income is higher than someone earning $150K in SF Especially in the West or South, domestic help is available, it's safer, saving is easier, jobs abound, sentiment is positive, country is growing Biggest bonus is family is around
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@sugandhanisa
Sugandha
7 months
Now that it’s out I can finally say this in public — #Chamkila is one of those films that makes me proud to be at Netflix. Among my favourite films of all time.
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@sugandhanisa
Sugandha
2 years
template response from founders who have low tolerance for feedback (i.e most tech founders). 1 reason why India hasn't built a truly tech-first biz (as pointed by @championswimmer ) is the ecosystem's egotism that makes it deaf to feedback (& generally incapable of listening).
@calledasaj
Ajinkya Malasane
2 years
@championswimmer Please start a tech startup first and then we will talk about this.
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