Steve McLeod @steveofmcleod Twitter profile

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Steve McLeod

1 month

Decision made: Feature Upvote is repositioning as a platform for video games to manage player feedback. I've done tons of research and thinking and now it is time to be decisive and act. Our target audience until now was "product managers" in any and all industries. But that's

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Steve McLeod

@steveofmcleod

5 months

Early in my career, I joined a project that used a lot of SQL. I was new to SQL so I found an “intro to SQL” book on the company bookshelf, and read it over a weekend. From that point on, I was seen as an SQL expert amongst colleagues. It was a revelation about our industry.

Aaron Francis

@aarondfrancis

5 months

The more that people say that books are useless, the more useful they are. Bookmaxxing > ChatGPT

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Steve McLeod

@steveofmcleod

3 years

I've been hearing good things about @neilhimself 's The Sandman as a (free!) audiobook on Audible. Even though I don't normally enjoy audiobooks, I decided to give it a go. It is simply incredible. I expected a simple narration, but it is more than that. Joy for my ears.

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Steve McLeod

@steveofmcleod

7 months

@d_feldman It’s to honour Henry the Navigator, Portuguese prince from the 1400s, an important figure from the Age of Discovery. Wrong answers only, right?

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Steve McLeod

@steveofmcleod

5 months

@tnorthcutt @ianlandsman Thank goodness someone noticed! 😀

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Steve McLeod

@steveofmcleod

2 years

@BrianGoetz @norootcause And those other tools typically had rough edges. Using them was like getting paper cuts all day long. IMO the IJ team did an amazing job of eliminating the painful everyday experience of using an IDE.

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Steve McLeod

@steveofmcleod

1 year

@TylerGlaiel It’s heartbreaking to read stories like this. I recall John Carmack saying that Doom was, maybe, the 100th game he created. The problem is that many of us want, and expect, that our first effort will be the great thing, not the 100th effort.

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Steve McLeod

@steveofmcleod

10 months

We switched from AWS's WAF (web application firewall) to Cloudflare's WAF early this year. A move I should have done earlier. They both function the same, but CF's UX is much better for seeing what's getting blocked, what's getting through, and - importantly - configuring to

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Steve McLeod

@steveofmcleod

2 years

The shock when you learn that your $100/month B2B SaaS product has a competitor who charges $30K/month...

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Steve McLeod

@steveofmcleod

4 years

I've long wanted to acquire an existing business that seemed to be underperforming, and see if I could improve it. I've finally done it. Well, just the acquiring part for now. I'm now the proud owner of a slightly used SaaS called Saber Feedback.

Add a Feedback Button to your Website with Saber Feedback

Get quality website feedback from your users. Stop losing customers to website errors and usability problems. Get Saber's website feedback tool for quality user feedback, suggestions and bug reports.

www.saberfeedback.com

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Steve McLeod

@steveofmcleod

10 months

@IanFortey Tainted Love by Soft Cell.

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Steve McLeod

@steveofmcleod

5 months

I know of several bootstrapped SaaS companies that do exactly this. They are typically tiny - just the founder plus a handful of employees and/or freelancers. They do <boring product in saturated market> solely for their own country. Their language, their business hours, their

Andrea Bosoni

@theandreboso

5 months

I overheard two guys talking about launching a startup. One was convincing the other that they shouldn't try to do something new. Instead they should just copy what's trending abroad and create a version for the local market. Rocket Internet style - using the language barrier

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Steve McLeod

@steveofmcleod

4 years

I wrote about what happened when I raised the prices for my B2B SaaS. Summary: @patio11 was right.

When I raised my B2B SaaS's prices

When I launched Feature Upvote, my B2B SaaS, in 2017, the price was $29/month, with a 20% discount for paying yearly. I chose that price arbitrarily, but also because it is what I felt I would pay...

discuss.bootstrapped.fm

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Steve McLeod

@steveofmcleod

2 years

Coding? Love it. I get total satisfaction when I’m in the zone working on a coding problem. The packaging/dependency management/build system around any particular language? Hate it. Makes me want to give up coding altogether.

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Steve McLeod

@steveofmcleod

2 months

@PierreDeWulf Yeah that’s an annoying IOC + Visa as a major sponsor thing, and has been going on at Olympics for a long time. You can be certain that most Eurocrats abhor this arrangement.

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Steve McLeod

@steveofmcleod

10 months

@housecor @keeslinp Imagine this zipcode I made up: 01234. If you store that as an int, the leading 0 is problematic. Hence store as a string. One might call it a “number”, and yes, it only has digits, but it is not a “number” that is used for counting and arithmetic. It is a string of digits.

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Steve McLeod

@steveofmcleod

11 months

From what @asmartbear writes here, it follows that for B2B SaaS with free trials you must, must, MUST have an email newsletter. For us, the #1 reason for our monthly newsletter is to remind our trial customers that we exist. I was stunned to discover that some of our customers

Jason Cohen

@asmartbear

11 months

Most people who are casually interested in your product, aren’t ready to buy RIGHT NOW. Make sure there’s a pathway for them to be in the loop. Trials and Freemium are one way; the most powerful, and the most effort. Collecting an email address, everyone can do.

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Steve McLeod

@steveofmcleod

6 years

@SlackHQ @jimlambie @SlackHQ is "on a mission to make your working life simpler, more pleasant and more productive" - unless you once took a holiday in Iran?

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Steve McLeod

@steveofmcleod

1 year

How SaaS teams really prioritize features: 1. The "squeaky wheel" framework: whatever customer asks the loudest and most often gets their requested feature built next. 2. The "whatever's easiest" framework: You choose the backlog item you can build with the least effort. At

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Steve McLeod

@steveofmcleod

3 years

Today I switched Feature Upvote to use Stripe Checkout, now that it does EU VAT - after years of waiting. First sale using Stripe Checkout just went through successfully!

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Steve McLeod

@steveofmcleod

8 months

@valsopi @earthlingworks @robwalling Do bold - really bold - experiments. Some examples: * Try putting the price way, way up. * Hide pricing, add a “call us for a demo” button. * Do no dev for 6 months, and instead create a ton of content based on your experience in the problem domain.

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Steve McLeod

@steveofmcleod

8 months

The SEO game is a strange one. We created some blog posts a couple of years ago that 1. ranked well; and 2. got lots of traffic; but 3. didn't convert to trials or customers. We concluded that the posts were too far removed from our problem space, and were a failed experiment.

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Steve McLeod

@steveofmcleod

3 years

Something that keeps surprising me about running a B2B SaaS is how many billion-dollar companies exist that I never heard of until they became a customer.

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Steve McLeod

@steveofmcleod

2 years

I've been running Google Analytics and @usefathom in parallel for a few months, to build up some historical data before I switch off GA. Motive: data privacy, and Google's increasing poor record thereof. This has revealed that GA has serious data quality issues.

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Steve McLeod

@steveofmcleod

4 years

In April 2020 I acquired @saberfeedback , and I've been running it as a side project. Yesterday I got my 10th new customer since acquiring it. A humble achievement, but it feels worth celebrating. Took much longer than expected! The next 10 will be much quicker, I hope.

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Steve McLeod

@steveofmcleod

5 months

A customer cancelled their subscription with us today. My first emotion was disappointment. Then I looked up their account history and saw that they had paid us €5,500 in total. I asked myself, why disappointment? They had paid us well, they were a painless customer, and now

Jason Cohen

@asmartbear

5 months

Koan #1 “Why do the customers leave after 6 months?” “Drink this glass of water.” “Done.” “Want another?” “No, I’m no longer thirsty.” And the student was enlightened.

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Steve McLeod

@steveofmcleod

3 years

A photo from a Turkmenistan trip I made long ago. The people in this photo thought I was American and wanted to be in a photo with a real American. My actual American friend, meanwhile, got ignored by them, and was relegated to photographer.

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Steve McLeod

@steveofmcleod

2 months

@bgurley 1) It’s GDPR, not GDRP. 2) You are talking about something that is not part of the GDPR. 3) You are ignoring everything else the GDPR covers.

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Steve McLeod

@steveofmcleod

2 years

Now THAT’S how you write a job ad:

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Steve McLeod

@steveofmcleod

5 years

I sold off the desktop app I've been running for 12 years! In the episode of Bootstrapped, @freyfogle and I talk about why I sold it, how I found a purchaser, and the emotional ride of negotiating and handing over the app.

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Steve McLeod

@steveofmcleod

5 months

Random trivia: in Spain, people queue in bakeries, etc using a linked list of sorts. You walk into the crowded store and ask “who is the tail (of the queue)?” Someone answers, and you keep track of them and only them. Meanwhile you can stand anywhere you want - physical

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Steve McLeod

@steveofmcleod

4 years

Ah, the French company (huge company, household name) that keeps finding reasons why they can't pay our invoice. Today's reason: the invoice PDF is in blue, amongst other colours. Their payment system can't handle blue in a PDF. I'm not making this up.

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Steve McLeod

@steveofmcleod

3 years

Does there exist a paid community for SaaS founders, with at least $10K MRR, where it is possible to discuss commercially sensitive issues? Asking for a friend who shares my name, birthdate, and physical appearance.

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Steve McLeod

@steveofmcleod

2 years

What are awesome examples of creative and interesting B2B SaaS email newsletters? Something you are excited to read each month? I want to move ours beyond "here's our latest blog post, here's our latest product updates", and am searching for inspiration. RTs appreciated.

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Steve McLeod

@steveofmcleod

3 years

Taking time to celebrate a successful product release with a midday ride along the coast.

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Steve McLeod

@steveofmcleod

2 years

I know of about 10 quietly successful bootstrapped SaaS products. Often making US$1 million per year or more. Typically living in quiet towns or small cities. Living a quality life. Never blogging, going on podcasts, or speaking at conferences.

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Steve McLeod

@steveofmcleod

4 years

A couple of days ago I tweeted that I acquired a SaaS app, Saber Feedback ( @saberfeedback ). The founder of Saber, who sold it to me, blogged about why he sold it, what the process of selling was like, and - gasp - NUMBERS! 😎

Why I sold my startup for £100,000

I launched Saber, my website feedback tool, as a side project in 2011 - back then it was called BugMuncher. Four years later I decided to stop working as a freelance web developer, and put all of my...

mattbearman.svbtle.com

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Steve McLeod

@steveofmcleod

9 months

New SaaS operator: "Wow, a spike of new signups! That's great" Veteran SaaS operator: "Oh no, a spike of new signups. Definitely a hacking attempt. How did they get through our defences?"

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Steve McLeod

@steveofmcleod

3 years

I've had lots of these fake signup problems over the 4.5 years of running Feature Upvote. My solution (so far) is to use all of these: 1/ Add reCAPTCHA to your signup and sign-in pages.

Cam Sloan 🐘

@SloanCam

3 years

Well this isn't great lol. These signups seem to be coming in every couple minutes right now.

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Steve McLeod

@steveofmcleod

3 years

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Steve McLeod

@steveofmcleod

7 months

@gunnarmorling Even ten years ago, the “Java is slow” refrain was tedious and no longer true! And now, of course, it is even faster in many ways.

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Steve McLeod

@steveofmcleod

4 years

A nice breakthrough with @saberfeedback . I’ve been struggling to get even 1 new paying customer most months. Yesterday I got 2 new paying customers - in a single day! Finally!

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Steve McLeod

@steveofmcleod

3 years

@mdausinger So… in 2022, you plan to ship 38 pricing updates and 1 new feature?

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Steve McLeod

@steveofmcleod

3 years

I just realised that the new iteration of the @bootstrapped_fm podcast now has exactly as many episodes (104) as the original iteration that featured @andrey_butov and @ianlandsman ! That’s 208 episodes of bootstrapping goodness!

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Steve McLeod

@steveofmcleod

5 months

@BenjaminHouy Can you try again with a two line email? The one you sent was long. The old wisdom is the longer the email, the less likely people are to read it. You might still get no signups, but I’m really curious to find out!

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Steve McLeod

@steveofmcleod

3 years

This is a nice and concise summary of a main point of @robfitz 's "The Mom Test".

Dagobert Renouf

@dagorenouf

3 years

I explained my startup idea to a couple of friends before building it. They loved it and said it would be a huge success 🔥 Then we launched and none of them used it 😭 So in the end I hadn’t validated my product… I just validated I had nice friends 😅

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Steve McLeod

@steveofmcleod

4 years

A customer reported a bug; exactly 1 hour later we had a fix deployed and were able to notify the customer. The joy of being in a tiny team with streamlined processes.

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Steve McLeod

@steveofmcleod

11 months

I went to an in-person event last night where @amix3k from @doist was interviewed by @lexrodba . Audience question: "You have a lot of competitors. Do you spend much time keeping track of what they are doing?" Amir: (paraphrased by me) "~ 2 billion people regularly use

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Steve McLeod

@steveofmcleod

3 years

Hate chasing up late invoices from customers? I found this great tip in a private group. Name changed for privacy.

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Steve McLeod

@steveofmcleod

2 years

My 3 year made me a make-believe dinner. I make-believe ate it, but, unknowingly I ate it make-believe too fast. A not-make-believe tantrum ensued. I had to apologise profusely for things that happened entirely in the imagination of a 3 year old. A surreal situation.

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Steve McLeod

@steveofmcleod

8 months

My 2-day mid-week solo cycling trip in the Costa Brava starts now. One of the cool things about running a mature micro-SaaS - that is, one where things don’t change much and typically just keep working day after day - is taking time off whenever I feel like.

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Steve McLeod

@steveofmcleod

5 years

Should I apply for TinySeed? @TheCraigHewitt , part of @tinyseedfund 's first cohort, helped me answer this question in this week's episode of Bootstrapped. Listen to the episode here:

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Steve McLeod

@steveofmcleod

6 months

I’ve got a tough public speaking gig today: Reading “The Gruffalo” to my daughter’s school class - in English! (We live in Spain.) Most of the class doesn’t speak English, save for a few words and some basic songs. Thankfully they do know the story already in Spanish.

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Steve McLeod

@steveofmcleod

4 years

Life with an Italian partner: we just received a parcel from Italy containing 6kg of Italian cheese. 6kg of cheese. And Italians reading this are thinking "why so little?"

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Steve McLeod

@steveofmcleod

11 months

@alexfwulf @michaelkoper htmx definitely required some rework for me, too. Then, suddenly, I found I was able to delete large chunks of JavaScript.

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Steve McLeod

@steveofmcleod

3 years

I have early access to Stripe Tax and I gotta say, Stripe has done a sterling effort. You get Stripe Checkout with full EU VAT support.

Stripe

@stripe

3 years

Introducing Stripe Tax—automate taxes on your Stripe transactions.

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Steve McLeod

@steveofmcleod

4 years

I just realised it is one year tomorrow since I launched the new iteration of the Bootstrapped podcast. You can listen and subscribe here:

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Steve McLeod

@steveofmcleod

1 year

@TylerGlaiel This got me curious, so I asked my good friend (albeit a know-it-all) Wikipedia. Turns out a) it is named after Havana (La Habana in Spanish), and b) the H is silent in Spanish. But why is Havana called Havana? Answers that lead to more questions…

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Steve McLeod

@steveofmcleod

10 months

In 2024, I'm offering coaching to people running (or trying to run) low-stress yet profitable SaaS companies. I've been planning to do this for years and 2024 is the year I'm doing it. I'll be taking on a maximum of two clients at a time. More info to come in January, 2024.

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Steve McLeod

@steveofmcleod

3 years

Curious why we did a major update for Saber Feedback instead of the much better approach of frequent, small improvements? And why we replaced an SPA with a classic web app? I wrote something for you to read:

Don't call it a rewrite: releasing Saber Feedback v2

Today we released a major update of Saber Feedback's web app. It is the same Saber Feedback with the same features, and a couple of new ones. It has an improved visual design and gives us ease and...

saberfeedback.com

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Steve McLeod

@steveofmcleod

3 years

We just put Saber Feedback into maintenance mode. This is goodbye to Saber Feedback v1. Goodbye to Ember.js, goodbye to SPA, goodbye to Bootstrap 3. When it comes online again, Saber Feedback will be v2. A beautiful butterfly coming out of its chrysalis. If all goes to plan!

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Steve McLeod

@steveofmcleod

4 years

Our flight back to Barcelona is booked! We'll be doing the 24 hour journey next week.

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Steve McLeod

@steveofmcleod

2 years

Looks like I'll be in Malta in mid-November for @microconf . Who do I know on Twitter who is also going?

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Steve McLeod

@steveofmcleod

2 years

I had been thinking someone should invite @asmartbear on a podcast to talk about his 2013 @microconf talk "Designing the Ideal Bootstrapped Business, 10 years later. What's changed, etc. Well, somebody did and it is very much worth listening to.

Hackers Incorporated

Technology Podcast · @@episodeCount@@ Episodes

podcasts.apple.com

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Steve McLeod

@steveofmcleod

2 years

My MacBook Pro has started hard crashing once per day. Do I a) buy a replacement immediately, before it is too late? b) persevere until the new model (allegedly) comes out next month? c) quit computing and take up fishing as a full-time hobby? Leaning towards c

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Steve McLeod

@steveofmcleod

3 years

Where I’m staying for a week. In Lecce, Italy.

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Steve McLeod

@steveofmcleod

2 years

I hope all you people in Europe WITHOUT SMALL CHILDREN enjoyed your extra hour in bed this morning.

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Steve McLeod

@steveofmcleod

3 years

@patio11 For anyone wanting to know the story behind this brilliant little SaaS company, here’s something for you.

Episodes | Bootstrapped

Running a bootstrapped software company? Looking to start one? Then this is the podcast for you.

bootstrapped.fm

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Steve McLeod

@steveofmcleod

5 months

While my daughter was at school today, we assembled her first-ever bunk bed. I’m excited about how excited she’ll be when she see this.

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Steve McLeod

@steveofmcleod

4 years

New apartment, new home office. With a nice view of the Collserola, although this photo doesn’t show it. If I look at just the right angle I can see the spires of La Sagrada Familia from my window.

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Steve McLeod

@steveofmcleod

3 years

SaaS operators, today is SaaS Bonanza day. As the last day of the month, Stripe will bill all your monthly recurring customers today that usually get billed on the 29th, 30th, and 31st of the month.

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Steve McLeod

@steveofmcleod

4 years

Goal for 2021: Learn some Ruby and some Ruby on Rails. I started by ordering an old-fashioned dead-trees book called "Programming Ruby". I expected a sleek, slim volume. What arrived is a veritable tome, whose size makes me feel overwhelmed already.

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Steve McLeod

@steveofmcleod

4 years

And...touchdown! We did it! We are now in a taxi heading HOME! Casa sweet casa. Barcelona airport was eerie given that July is usually crazy crowded all the time.

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Steve McLeod

@steveofmcleod

2 years

What happens to a 5-year-old SaaS's organic traffic 6 months after hiring someone to focus on SEO? Here's Feature Upvote's organic traffic for 2022 so far. The "we're making no discernible progress" months are followed by the "Google shines upon us" feeling.

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Steve McLeod

@steveofmcleod

4 years

I'm giving @usefathom a trial as an alternative to Google Analytics. First impression: a breath of fresh air compared to GA's "everything for everybody" UI. Snappy, simple, clean. Also, I'm jealous of their awesome onboarding.

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Steve McLeod

@steveofmcleod

3 years

Just finished recording an interview with @aprildunford on product positioning for bootstrappers. To be published on the @bootstrapped_fm podcast soon!

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Steve McLeod

@steveofmcleod

2 years

@netflix @Netflix_Sandman This is a very nice surprise! Some excellent weekend viewing ahead.

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Steve McLeod

@steveofmcleod

1 year

I heard a rumour that after a long hiatus, there will be a new episode of the Bootstrapped podcast available tomorrow.

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Steve McLeod

@steveofmcleod

4 years

To inform a few friends and followers who might be interested, yesterday I tweeted that I had acquired a SaaS. I had no idea so many people would care! 80 likes, 50 new followers, and 100s of page views of the SaaS's homepage later..

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Steve McLeod

@steveofmcleod

2 years

@collision @stripe I can’t parse this sentence, even after Googling: “These language models will act as Heelys for cognitive tasks.” What does “Heelys” mean in this context? Google says it is a type of shoe…

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Steve McLeod

@steveofmcleod

3 years

And….. vaccine shot #1 received.

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Steve McLeod

@steveofmcleod

3 years

So @postmarkapp just sent out an email saying - if I understood correctly - that they will credit my account with $75. Just because my business is bootstrapped. I guess I’ll gratefully accept that!

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Steve McLeod

@steveofmcleod

4 years

Running my company became much easier when I found reliable freelancers who I can trust to self-manage tasks to completion. Bonus: they also pay close attention to the small details.

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Steve McLeod

@steveofmcleod

4 years

Don't you love those mornings when you implement a new feature in an hour, and it works first time, and you didn't run into any of those frustrating coding roadblocks, and you consider you've done a good day's work already, and you feel like you still enjoy coding after all?

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Steve McLeod

@steveofmcleod

4 years

My lockdown mini-project is complete: a design overhaul of the Bootstrapped podcast’s website: I’ve applied some stuff I learned from listening attentively to the Audience podcast from @CastosHQ .

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Steve McLeod

@steveofmcleod

3 years

Eight years. 2000 to 2008. That's how long I tried to create and sell software products before I finally had any success with one. Many of the bootstrapping success stories we see only came after years of struggling and learning.

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Steve McLeod

@steveofmcleod

2 years

Any recommendation for a web designer with B2B SaaS experience who is also a CSS expert? And who is available for a day or two's work?

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Steve McLeod

@steveofmcleod

3 years

Major milestone passed with Feature Upvote today. After 5 years, the build & deploy process no longer starts with “Be Steve and use Steve’s computer.” I know, I know, it should never have been that way!🤷‍♂️

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Steve McLeod

@steveofmcleod

4 years

Today, the Spanish audio course I’m doing taught me how to ask ”Can I send a fax from the hotel?” The course needs updating. Such an old-fashioned word. Fax, also, is an outdated word.

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Steve McLeod

@steveofmcleod

2 years

Don't do this in your support chat tool. It's not cute. I'm trying to get work done and have run into a problem. Cutesy messages like this are not what I want.

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Steve McLeod

@steveofmcleod

3 years

On my way to England for a five day visit. First stop, @bosconference in Cambridge, then a couple of days by myself enjoying London.

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Steve McLeod

@steveofmcleod

3 years

Just finished a customer interview for Saber Feedback. The participant was well-prepared, and offered to share his screen and go through his typical usage of Saber Feedback. Illuminating. Slightly terrifying. Extremely helpful.

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Steve McLeod

@steveofmcleod

9 months

So...I thought we were under a sustained hacking attempt yesterday, but like @raae 's experience I'm sharing, our spike in trial signups seems mostly genuine. A new customer (a video game) with 23 MILLION(!!) daily active users created a Feature Upvote board and shared it with

Benedicte (Queen) Raae 👑

@raae

9 months

@steveofmcleod We ( @outseta ) assumed the same, but it turns out a customer was driving an exorbitant amount of real signups with their New Year email offer 😅

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Steve McLeod

@steveofmcleod

3 years

@MrSimonBennett I wouldn’t charge them, and I wouldn’t do it. I’d suggest they stop living in 2005 and remind them that we all moved away from that model because it was horrible for vendor and customer.

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Steve McLeod

@steveofmcleod

3 years

@mjwhansen On a good day? There’s no such job. On a bad day? Janitor for the apartment building I live in.

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Steve McLeod

@steveofmcleod

2 years

@yongfook The HN comments on this are stupefying. Some are “I can’t believe I can’t use this for free anymore. I’m taking my (unpaid) business elsewhere!” Like, that’s actually the intention behind ending free plans…

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Steve McLeod

@steveofmcleod

8 months

Hint to new B2B SaaS founders: The words “Business tier” and “White glove concierge” are utterly unconvincing next to a $129/year price tag. Pricing sends a message. I wouldn’t trust any critical part of my business to a product priced so low. Because, as a business owner, I

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Steve McLeod

@steveofmcleod

8 months

A friend with no experience in building software doesn't want to pay $15K for the desktop app that's commonly used in his profession. "Can't be that difficult to build something simple that has just the features I need", he says, and asks my advice on how he'd go about finding a

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Steve McLeod

@steveofmcleod

3 years

I can no longer go to my favourite neighbourhood cafe. The owner just called me the worst thing you can call a New Zealander. Yes, that’s right. He called me Australian.

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Steve McLeod

@steveofmcleod

7 months

I just passed my Spanish driving license exam! Even though I’ve had an Australian license for 30 years, and have driven in 20 different countries, the Spanish system wouldn’t recognise my license. That’s life as a foreigner…

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Steve McLeod

@steveofmcleod

6 months

I once ghost-wrote an apology for a friend in a similar situation to this: a letter from a lawyer demanded an apology on a social media platform. It backfired quite spectacularly. It got my friend a load of sympathy - and made the apology demander seem rather small and

Anaïs Urlichs

@urlichsanais

6 months

I publicly apologise to Romaric Philogène and Qovery for assuming that a formal event they hosted would not support diversity efforts in tech. I am also sorry that they felt insulted by a subtweet that was addressed at people in general not making an effort to support diversity.

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