Sterling Snow Profile Banner
Sterling Snow Profile
Sterling Snow

@sterlingmsnow

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Current: VP @Pelion_vp Ex SVP: @ Ex CRO @ Divvy - marketing, sales, implementations, customer success, customer support, rev ops.

Park City, UT
Joined April 2016
Don't wanna be here? Send us removal request.
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@sterlingmsnow
Sterling Snow
2 years
I believe we will answer to God one day for any potential within us that we did not fully develop.
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@sterlingmsnow
Sterling Snow
4 years
Just started “breaking bad.” Will it live up to the hype?
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@sterlingmsnow
Sterling Snow
25 days
In startups there are 3 types of people: 1. Ankle Weights - They actively fight performance culture, ambitious goals, and accountability. They fight to make things go slower and worse. And they ALWAYS have great reasons.
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@sterlingmsnow
Sterling Snow
8 months
If your startup isn't in the office working this week I regret to inform you you're working at someone else's lifestyle company.
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@sterlingmsnow
Sterling Snow
25 days
3. The Pace Setters - These people come into any situation and immediately the bar is raised, the pace is quickened, and everyone feels their presence and the pressure to keep up.
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@sterlingmsnow
Sterling Snow
13 days
There are 3 levels of "excellence" to achieve as a startup employee. 1. You execute exactly what is asked of you, on time and well done. Strict orders ---> Strict Execution
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@sterlingmsnow
Sterling Snow
2 years
I have 2 tickets (on row 2) for the Jazz game tonight. I want to give them away. I'm going to give them to the person who shares the best "Utah is boring" picture in the comments. Utah LFG!
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Sterling Snow
1 year
Every person who tells you to get out of the details is wrong.
@rabois
Keith Rabois
1 year
@NaithanJones That is what they teach in business school, but I have found that 95% of top CEOs violate this principle.
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@sterlingmsnow
Sterling Snow
13 days
3. You create meaningful outcomes out of complete ambiguity. Nothing ---> Incredible Value The startups with the most category 2/3 folks win.
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@sterlingmsnow
Sterling Snow
2 years
If you’re driving through Silicon Slopes you’ll notice the Divvy billboard looks different. You won’t see our logo but you’ll see our support. War is terrible and we pray for the people caught in its path. 🇺🇦💪
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@sterlingmsnow
Sterling Snow
25 days
2. The Adapters - These people will generally adapt to whatever the current culture. So if someone else is pushing they push, if someone else is chilling they chill.
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@sterlingmsnow
Sterling Snow
11 months
Founders per capita 2023 data. @rabois and Miami are cooking. Don't sleep on SLC and Provo though.
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Sterling Snow
11 months
Utah is just unreal right now.
@JMCCLEARY_10
Jake McCleary
11 months
If you’re in Utah and haven’t taken a drive through the mountains yet, I don’t know what to tell ya 🤷🏽‍♂️
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@sterlingmsnow
Sterling Snow
2 years
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@sterlingmsnow
Sterling Snow
13 days
2. You take someones basic idea and execute it as something much deeper/better. Stick figure ---> Mona Lisa
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@sterlingmsnow
Sterling Snow
1 month
Few can offer as much value to founders - no one builds trust like tyler - no one cares as much as tyler - no one will get as in the trenches as tyler - no one will tell you the truth like tyler Win for @Pelion_VP , win for @thogge and win for the founders he will invest in
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@sterlingmsnow
Sterling Snow
1 year
Utah LFG! Utah has the 2nd highest number of unicorns by state BARELY behind California When you look at it by $100B of GDP. For every $100 billion of 1990 Gross State Product (GSP, a measure of state-level GDP): California: 68 Utah: 64 Massachusetts: 46 Washington: 29
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@sterlingmsnow
Sterling Snow
7 months
Lot of Brex news today Some thoughts having competed with them while at Divvy: 1. They did some things better than I've ever seen. Fundraising, PMF, and PR come to mind. 2. They have some of the smartest most capable leaders I've ever known. 3. They advanced fintech amazingly
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@sterlingmsnow
Sterling Snow
1 year
You think the day will never come. But eventually it always does. Divvy was pretty much all I thought about for many years. Our customers. Our team. Our goals. Now it’s time for me to move on to the next opportunity.
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@sterlingmsnow
Sterling Snow
3 years
I’m a massive fan of what @agazdecki is building over @microacquire . Microacquire supports the bootstrapped companies that often get ignored. So we’re proud to highlight them and their fundraise today on our billboards.
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@sterlingmsnow
Sterling Snow
2 years
Yesterday I was teaching a class at BYU. I told the early @Divvy_HQ story of the day we got 700 inbounds demo requests in one day. We had 200 by 8am and 300 by 9am Ended the day at 700 How:
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@sterlingmsnow
Sterling Snow
2 years
Team Utah rang the closing bell for the NASDAQ today.
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@sterlingmsnow
Sterling Snow
1 month
Anyone else in the mood to buy a ticket to DC and scrub off some graffiti? 🇺🇸🇺🇸🇺🇸
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@sterlingmsnow
Sterling Snow
1 year
Utah LFG! How many years after graduation do people found startups that go on to become unicorns? One school does it faster than all the rest. On average, it takes 11 years after graduation. It takes less than six years for BYU founders.
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@sterlingmsnow
Sterling Snow
2 years
Early days at Divvy we had a challenge. The founders had created a product and business model that was completely new (and brilliant.) But the challenge was, how do we talk to the market about it? 1. When I joined I wrote 20 different digital ads every single day.
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@sterlingmsnow
Sterling Snow
2 years
In the last 2 days Utah VC firms have announced over $600M. I'm sure we're going to hear about more in the near future. Now we just need more great companies to get started :)
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@sterlingmsnow
Sterling Snow
2 years
@AleResnik My wife hates shopping with me. I always say “this is a miracle of capitalism” when I see fresh fruit that’s not in season where we live.
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@sterlingmsnow
Sterling Snow
3 years
If you aren't following @agazdecki and what he's doing with @microacquire you should They champion bootstrapped businesses and provide a platform for them to exit. It's AWESOME So we teamed up with MicroAquire to show bootstrapped businesses love on our @Divvy_HQ billboards
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@sterlingmsnow
Sterling Snow
1 year
I say this with all seriousness. Put the Chick Fil A people in charge of everything.
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@sterlingmsnow
Sterling Snow
9 months
If you've read "The hard thing about hard things" by @bhorowitz then you know Mark Cranney He's our 5th guest @mdcranney is without hyperbole one of the best Revenue leaders to ever carry a quota From farms in Idaho to working w/ @pmarca . You need to listen to this GTM legend
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@sterlingmsnow
Sterling Snow
1 year
I think it’s a huge miss when CEOs (especially early stage) outsource recruiting to a search firm. I think top talent responds so much better to outreach from a CEO than a search firm. Best recruiters I know? @blakemur and @adamedmunds
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@sterlingmsnow
Sterling Snow
1 year
Episode 2 is officially live! @rabois by any rational standard is on Mount Rushmore of both the investor and operator worlds. Selfishly I learned more from this convo than any other I’ve had this year. Enjoy and please leave feedback.
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@sterlingmsnow
Sterling Snow
1 year
As I thought about what came next after Divvy I had a few main criteria: 1. I want to work with the most talented and best people. 2. I want to be building and improve my abilities as a builder. 3. I want to help the Utah ecosystem. 4. I want to chase excellence.
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@sterlingmsnow
Sterling Snow
2 years
As we continue integrating @Divvy_HQ into @billcom I'll be taking on a new role. Working with the Divvy Revenue leaders was the honor of a career. I'm proud of the way we aligned Marketing - Sales - Implementation - Customer Success - Support - Rev ops under one roof.
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@sterlingmsnow
Sterling Snow
1 year
Here’s a Utah story we don’t talk about nearly enough. Whitney Wolfe Herd is the co founder and CEO of an 8-year old startup called Bumble. She’s led them through an IPO and a current market cap over $3.2B.
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@sterlingmsnow
Sterling Snow
1 year
Just finished recording with ⁦ @rabois ⁩. 🔥🔥🔥
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@sterlingmsnow
Sterling Snow
1 year
Looking at the upward mobility and job rate growth from the top 50 areas. 👀👀👀 Utah LFG!
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@sterlingmsnow
Sterling Snow
1 year
@thogge Wrong good sir. 1. Imagine the incentive issues with taking someone’s parental status into sentencing. 2. She did real damage to lots of folks. Not just investors but folks who relied on those blood tests. 3. She’s a great con. 4. 11 years does seem excessive.
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@sterlingmsnow
Sterling Snow
8 months
Latest episode is live! Our chat with @GeoffLewisOrg was fascinating. - He's invested in (in my opinion) the top 2 Founders in the world, @parkerconrad and @sama . - He regularly zigs when everyone zags (increasing Bedrocks fund size when many are funds are reducing theirs.)
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@sterlingmsnow
Sterling Snow
11 months
This was in downtown SLC. Never been more disappointed. Celebrating what happened is an act of idiocy, cowardice, and ignorance.
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@sterlingmsnow
Sterling Snow
1 year
It’s hilarious to me that both Surveymonkey and Qualtrics were bought on the same day. Surveymonkey: $1.5B Qualtrics: $12.5B Lots of lessons to be learned here. Lots. Also…. Utah LFG!
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@sterlingmsnow
Sterling Snow
2 years
@j_raffe34 This ended up being an insanely hard choice. But @j_raffe34 takes the cake (and the tickets) for most boring Utah pic.
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@sterlingmsnow
Sterling Snow
11 months
They’re back!!!
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@sterlingmsnow
Sterling Snow
2 years
~20 inches and counting!
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@sterlingmsnow
Sterling Snow
2 months
We had a visitor :)
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@sterlingmsnow
Sterling Snow
2 years
Very few bonds are as strong/deep as the ones formed between startup teams who build stuff together. It’s a special thing.
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@sterlingmsnow
Sterling Snow
2 years
What a time to be alive.
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@sterlingmsnow
Sterling Snow
30 days
Just my daughter and her pet.
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@sterlingmsnow
Sterling Snow
1 year
Right move. Thankful.
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@sterlingmsnow
Sterling Snow
3 years
Founders are special They're bold and crazy enough to believe they can create something from nothing They're willing to take on the world to make it happen We had to throw the @getweave team and founders Clint Berry, @brandonrodman , Jared Rodman on a billboard to celebrate
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@sterlingmsnow
Sterling Snow
1 year
Tough to put into words how wild this winter has been.
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@sterlingmsnow
Sterling Snow
1 year
Got to spend the week in London at #SaaStrEuropa . I’m constantly impressed by the caliber of the content and people that @jasonlk and team bring together. I got to share “Top 6 GTM models we used at Divvy to go from $0 to a $2.5B exit in 4 years” Had a blast.
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@sterlingmsnow
Sterling Snow
3 months
New exterior decor. 🇺🇸🇺🇸🇺🇸
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@sterlingmsnow
Sterling Snow
1 year
You can never put more pressure on an "A player" than they put on themselves. So instead of pressure they need: -Support (they're hard on themselves) -Resources (make sure they have what's needed) -Thought partnership (thinking out) - Road block removal (let 'em cook)
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@sterlingmsnow
Sterling Snow
1 year
Utah LFG! Recently 2 Utah brands hit a pretty incredible milestone. Both Thread and Kizik crossed 1,000,000 orders on Shopify. Utah 📈
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@sterlingmsnow
Sterling Snow
1 year
Welcoming @nwalkingshaw , @gilbertglee , and the @torusrev team to our billboards. We're also welcoming @epic_ventures to the billboard. They were the Utah firm who proudly backed them. Building is hard, so from all the builders here in Utah we say: "Thank you for building"
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@sterlingmsnow
Sterling Snow
10 months
Super fun convo with @JeffBurningham and his BYU class this evening. Utahs next gen = 🔥
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@sterlingmsnow
Sterling Snow
2 years
We welcomed the most perfect little girl into the family a few weeks ago. ❤️
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@sterlingmsnow
Sterling Snow
10 months
The people I end up admiring the most have something weird in common. They opt in to hard things in order to find out who they really are. Constantly curious about what they’re capable of.
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@sterlingmsnow
Sterling Snow
2 years
In the early days of Divvy I spent a lot of sleepless nights thinking about what @samdblond was doing. Competing with him taught me so much, it was fun to get together and share those learnings.
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@sterlingmsnow
Sterling Snow
1 year
One of the worst things that happened to startups: They became convinced that selling their business to investors (raising money) was more important than selling their product to customers. Prioritize selling to customers and making a real business and the rest gets easier.
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@sterlingmsnow
Sterling Snow
11 months
It’s been a long time since a speech got me like this one did. We are not alright.
@TheEliKlein
Eli Klein
11 months
Gotta give credit to NYC Mayor Eric Adams for this phenomenal speech on Israel. It’s a few minutes that everyone should watch.
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@sterlingmsnow
Sterling Snow
2 years
Story from the early Divvy days that got us thousands of customers and earned us the loyalty of SMBs everywhere. Story starts in March 2020, dark days. Covid shutdowns are in full effect and uncertainty is the primary emotion.
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@sterlingmsnow
Sterling Snow
2 years
I really like people who understand that you don’t have to agree on everything to be friends.
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@sterlingmsnow
Sterling Snow
1 month
I can respect lots of different political viewpoints. Even ones I strongly disagree with. One view I can't respect at all? Anti - American.
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@sterlingmsnow
Sterling Snow
1 year
I found all 4 in a role at Pelion Venture Partners. Happy to announce I'm joining Pelion as a Venture Partner, and I'm beyond excited and thankful, specifically to Blake Modersitzki, Chris Cooper, Benjamin Lambert, and Chad Packard Excited to find/fund/help more unicorns.
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@sterlingmsnow
Sterling Snow
7 months
One thing I think 99% of Americans agree on. Increase legal immigration. Decrease illegal immigration.
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@sterlingmsnow
Sterling Snow
17 days
Loved sharing the learnings with the Saastr crowd.
@saastr
SaaStr
18 days
How did @billcom 's Divvy drive to a $2.5 Billion exit, and end up being one of the big winners in the category? @brexHQ @tryramp A deep dive with CRO emeritus @sterlingmsnow here And see everyone for 100s more incredible session like this at 2024 Sep
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@sterlingmsnow
Sterling Snow
1 year
Just talked to one of the CEOs on Utah's Mount Rushmore. Said he boiled down what makes great CEOs to one thing. Intensity. Intensity above all else. He's right, nothing can replace it and everything that matters flows from it.
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@sterlingmsnow
Sterling Snow
3 years
I disagree with Biden on plenty of things. But no one is rooting harder for him to be EXCELLENT today than me. Hopefully, everyone feels the same, we need him and other world leaders to rise to the occasion.
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@sterlingmsnow
Sterling Snow
8 months
Possibly the coolest tweet a founder could sent. Talking about the opportunity created for others.
@blakemur
Blake Murray
8 months
@BrysonWebster @Kazanjy We created 100+ millionaires overnight, significantly more than any UT tech startup
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@sterlingmsnow
Sterling Snow
1 year
@stoneyybaloneyy Each chapter of humanity has been better than the last. And it’s on us to make sure that continues to be true. Having kids is a huge motivator to make it so.
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@sterlingmsnow
Sterling Snow
1 year
The roads are like rivers. We better get every lake/reservoir full. What a winter.
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@sterlingmsnow
Sterling Snow
3 years
We are pleased to announce that we have signed a definitive agreement to be acquired for $2.5b by @billcom You can read more below.
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@sterlingmsnow
Sterling Snow
4 months
Two things you never forget: 1. The people who believed in you. 2. The people who doubted you.
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@sterlingmsnow
Sterling Snow
1 year
This could bring the great state of Utah to its knees.
@Reuters
Reuters
1 year
Exclusive: Aspartame, one of the world's most common artificial sweeteners, is set to be declared a possible carcinogen next month by a leading global health body, pitting it against the food industry and regulators
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@sterlingmsnow
Sterling Snow
8 months
In the simplest terms I know: - selling new deals is hard - retaining customers is hard - developing amazing software is hard - managing finances is hard - onboarding customers is hard It’s all very hard. So who tends to do well at startups? People who love hard.
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@sterlingmsnow
Sterling Snow
1 year
I'm becoming increasingly convinced that the worst thing a leader can be is: Someone people HATE to disagree with.
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@sterlingmsnow
Sterling Snow
1 year
We had some visitors this morning. I love Utah.
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@sterlingmsnow
Sterling Snow
2 years
People tend to think burnout is caused primarily by 1 thing. Being overworked I actually think all these things contribute more to burnout: - lack of alignment (rowing in opposite directions)
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@sterlingmsnow
Sterling Snow
4 years
Humbled and excited to announce I've been promoted to the Chief Revenue Officer here at @Divvy_HQ It’s been an incredible journey so far. Tons of learnings and no doubt tons more to come. LFG!
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@sterlingmsnow
Sterling Snow
2 years
Almost 4 years ago, crazy what can happen in 4 years.
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@sterlingmsnow
Sterling Snow
1 year
I don’t think you become a real leader until the people and mission matter more to you than any personal outcome.
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@sterlingmsnow
Sterling Snow
7 months
Overall even though at the time I hated them with every fiber of my being, I'm thankful. Thankful because competition is sacred. They make you better. And I'm better for Brex.
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@sterlingmsnow
Sterling Snow
3 years
Proud to celebrate @TrevMcKendrick and Seis on our billboards.
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@sterlingmsnow
Sterling Snow
2 years
I love this boring ass state.
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@sterlingmsnow
Sterling Snow
1 year
Utah LFG! Congrats to @nwalkingshaw and the Torus team today on the official public launch of the Torus Staton. Such a big problem the team is tackling. Thank you for building!
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@sterlingmsnow
Sterling Snow
2 months
Something very special about all the reunions happening every time you land in SLC.
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@sterlingmsnow
Sterling Snow
2 years
If you don’t have a culture that celebrates taking risks, you will learn that over time the riskiest thing you can do is to take no risks. Applies for companies, teams, and individual careers.
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Sterling Snow
1 year
Utah LFG! Which undergraduate programs lead in the number of unicorn founders? There's 1 Utah school on this list. We just need a few more to join it.
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@sterlingmsnow
Sterling Snow
2 years
Utah LFG!
@TechBuzzUtah
TechBuzz News - Utah's Daily Tech News
2 years
. @sterlingmsnow of @Divvy_HQ has made a name for himself with the 'Utah LFG!' rally cry. Now he's pivoting that meme into a philanthropic organization guided by some of Utah's most energetic young tech leaders.
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@sterlingmsnow
Sterling Snow
9 months
Utah LFG!
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@sterlingmsnow
Sterling Snow
3 years
Pretty cool day for the @TaxBit team. It’s a privilege to highlight them on the Divvy billboards.
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@sterlingmsnow
Sterling Snow
1 year
Had a blast doing office hours with @thogge the past 2 days. Thanks for having us @pitdesi BTV has some exciting things going in fintech.
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@sterlingmsnow
Sterling Snow
4 years
OK, this is too cool. @Divvy_HQ on the Times Square billboard. LFG!
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@sterlingmsnow
Sterling Snow
1 year
Here's a simple formula for leading a fulfilling life. Do hard things with great people. Personally and professionally.
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@sterlingmsnow
Sterling Snow
8 months
Utah LFG!!! Congrats team Spiff.
@gavin_kickstart
Gavin Christensen
8 months
Big news for @Spiff_Inc and Utah so proud of the culture and product this team has created. Welcome to town @salesforce !
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@sterlingmsnow
Sterling Snow
8 months
The iterator beats the perfectionist every time.
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