For whatever reason, I closed out '23 fielding lots of Qs about taking a big leap and joining
@doodles
. I heard everything from "have you seen the
@Snap
stock rebounding?" to "do you think you can go home to
@AuthenticBrands
?" A 🧵 on joining and why I wake up excited everyday...
All this to say, no, I don't wish I stayed at . . . Couldn't be happier for my friends at all those places, but wait til you see what we've got in store. 2024 is
@doodles
' year!
At Doodles, I get to help these creative geniuses and technical wizards use some of the most joyful and inclusive creative to show content, digi & physical products and experiential can come together to provide a one of a kind, fan/collector friendly ecosystem.
Doodles as a singular character world with undeniably beautiful art from
@burnttoast
& powered by an elite animation studio,
@_Goldenwolf_
would likely succeed in traditional storytelling. What these brilliant nerds are building, however, is so much more.
Lovingly designed by
@burnttoast
and the
@doodles
creative team, the Classic Clog features our signature Doodles-Camo design, paired with an 8-pack of Jibbitz™ charms and digital collectibles for a retail price of $120, with exclusive access and pricing for OG holders.
Maybe a week before Julian reached out, I was at dinner with a v senior member of Snap's legal team saying how excited I was to grow within the org and how maybe in a few years I'd get a call from a start up with a GC offer to work on something & with ppl too good to turn down.
When words alone aren't enough, there's now a Hap reaction gif for every occasion!
Find them on Twitter, Instagram, Whatsapp and more by searching 'theDoodles'
Try them out and show us your favorite in the replies👇
I told Julian I couldn't do it -- too much more to learn at Snap and too much responsibility at home to join the exec team at a start up. His response, "you need to talk to
@katelin_cruse
. You can still be a great mom at Doodles."
Some say "we plan, God laughs". I remember getting off the phone with Julian, looking up and thinking -- I said a few years! By most ppl's calcs, this move would be CRAZY. A 👶🏼 at home, frequent trips to MIA, unclear regulatory landscape & my personal fav "isn't web3 dead?"
I left big tech (and a RLY good vesting plan), bc of these (and many other Qs) that have come up in the last few years of my career which blockchain and what the
@doodles
team is building present answers/solutions to:
Katelin and I instantly clicked. She assured me Julian was no BS and we spent the rest of our convo talking about digital collectibles and what blockchain unlocks for everything from entertainment to medical records.
When intro'd to
@jholguin
, I was a very happy mom of a 1yr old working with brilliant minds at
@Snap
on everything from music licensing and the
@LiveNation
AR partnership to digital goods for Lenses and
@Bitmoji
drops. I also supported the web3 team pre-layoffs.
From the basics of making records and music publishing licensing in new media with
@jboyarski
to finding music's place in emerging areas of the digital world with
@oanarx
's team at
@warnermusic
, I ❤️ 🎶. Doodles had
@Pharrell
and music would be central to its storytelling.
This artist has fans all over the world consuming his works and buying products bearing his brand, how do we know who they are and connect with them directly?
At each of Authentic, WMG and Snap, I worked on or helped explore web3 partnerships. Super-serving fanbases, incorporating digital collectibles or tokens as provenance solutions and other use cases kept coming up, whether it was 2018 or bull market 2021.
At
@AuthenticBrands
, 24/7 licensing and strategic partnerships. We brought stories, goods, services & events to the masses and superfans of entertainment powerhouses
@ElvisPresley
,
@MuhammadAli
,
@SHAQ
& countless others. Doodles' products and events were A+ and ambitions huge!
@Snap
was a blend -- I worked on catalog licenses for Snap's music library, fashion partnerships for
@bitmoji
drops and web3/AR partnerships that were first of their kind. Doodles' wearables were 🔥 and the creative had 💣 potential for AR/VR & new media.
With 2023 coming to a close I wanted to look back at the first year of the
@doodles
X
@_Goldenwolf_
journey with a review of our past year's social content.
Let's dive in...
1/15
These are snippets of conversations that have occurred in the last five years at one of the greatest IP management firms, a big3 record label and a leading social platform among Millennials and Gen-Z.
I told Julian I'd have an answer when I got back from a planned vacation. Flights to/from Europe were spent thinking about how Doodles was the perfect blend of everything I've spent my career working on.
we’re thrilled to announce the new doodles community council members:
🪑 chair:
@8270eth
🎉 events:
@youngsunlive
🧪 experiments:
@atownbrown
congrats to our new members & thank you to all candidates who applied
🧵👇
Can't think of a better way to cap off the year than yesterday's Sesh.
@burnttoast
's ❤️🔥 art and characters,
@_Goldenwolf_
A+ animation, our digi collectible ecosystem and a vision for how to integrate it all into a 💣 transmedia storytelling experience.
...ready for it?
As we've been deving toward getting the
@doodles
Stoodio out of beta, we've been expanding existing technology in our stack in addition to building out some very cool new services.
Let's take a look at a few of the things we're most excited about.
🧵
Introducing: the Pharrell Pack … a limited edition box – 300 in total! – curated by
@Pharrell
, filled with Wearables – & physical items! – from some of his favorite brands:
@adidas
,
@humanrace
, BBC, &
@bbcicecream
.
@doodles
works hard -- day in, day out -- trying to change the way ppl ❤️ characters and participate in an elevated storytelling experience . These same builders supported me to spend my daughter's bday chasing her around basking in joy. My heart is so full, TY! Now back to it!
open call for doodles og holders to submit proposals for community-led events during nft paris (feb 23-24)
the selected event proposal(s) is eligible to receive up to $25,000 usd
submission deadline: feb 1st at 5:00pm est
review the rfp & submit 👇
From 🚗 to couture, 👟 to watches, cards and games to toys, the list goes on and on…collecting, trading and communing around common interests has always been around and it’s awesome to see
@alexisohanian
and the
@sevensevensix
team behind
@onMantel
.
from our most basic and fundamental experiences in life to the ways in which we entertain ourselves, rapidly changing technology offers opportunities for new ownership frameworks, transparency and incredible efficiency. Happy Friday to the dream chasers, builders and users!
ditched
@Spotify
for
@AppleMusic
after consisting noticing sound quality issues. Been listening to so much
@Dolby
Atmos Spatial Audio and WOW, it’s just so good
Psyched to see this one from my old friends at
@AuthenticBrands
come to life next year. Physical items with parallel or corresponding digital experiences are moving from nouveau to status quo.
Excited to partner with
@futureverse
to launch
@ReebokImpact
in 2024, a mind and heart-bending digital shoe experience that will allow our community and beyond to dive into AI and digital wearables.
Web3 will soon disrupt the internet and entirely transform how the world works.
But 99% are unaware.
Here are 100 WEB3 STARTUPS everyone needs to know about:
@kashviETH
@worldofwomennft
👋🏽, tech and content lawyer with a background in brand building/IP licensing. I’m really closely following female-focused NFT projects, esp with content creation goals
Why does ANY non-medically prescribed use of cannabis within the last year (incl topicals and edibles) have the effect of increasing life insurance premiums but recreational alcohol consumption has no bearing?
@DrugPolicyOrg
@NORML
@MarijuanaPolicy
Even if NFTs make you go 🙄, watch what’s going on with
@moonbirds
and the CC0 movement. Very interesting questions around IP value, ownership and brand protection are coming up
@mhiggins
You think rising 401k hardship withdrawals are indicative of folks presently over their skis, needing support ASAP, or ppl being overconfident in future ability to earn/save where they’re just willing to stick hands in their cookie jars for goods/services they don’t “need”?