sarah a covell Profile
sarah a covell

@siabram

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Head of Biz & Legal Affiars @doodles & @_goldenwolf_ Previously @snap , @warnermusic and @authenticbrands thoughts & quips are my own.

NY
Joined October 2011
Don't wanna be here? Send us removal request.
@siabram
sarah a covell
1 year
Cat is out of the bag! I’ve joined @doodles to help @jholguin , @poopie , @evankeast , @burnttoast and the rest of the gang color the world with joy. LFG! 🚀 #womenofweb3
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@siabram
sarah a covell
9 months
For whatever reason, I closed out '23 fielding lots of Qs about taking a big leap and joining @doodles . I heard everything from "have you seen the @Snap stock rebounding?" to "do you think you can go home to @AuthenticBrands ?" A 🧵 on joining and why I wake up excited everyday...
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@siabram
sarah a covell
9 months
All this to say, no, I don't wish I stayed at . . . Couldn't be happier for my friends at all those places, but wait til you see what we've got in store. 2024 is @doodles ' year!
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@siabram
sarah a covell
8 months
Look who I found over NYC! @doodles @SnapAR
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@siabram
sarah a covell
1 year
Chicago, see you soon!
@doodles
doodles
1 year
Stop scrolling. We’ve got a date, location, and a first look of Doodles x CAMP to share with you! 🧵
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@siabram
sarah a covell
8 months
Out here, looking for aliens. @doodles
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@siabram
sarah a covell
10 months
It’s beginning to look a lot like…. Doodles!
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@siabram
sarah a covell
1 year
Damier ➡️ Camo ➡️ Pixelation… @Pharrell went absolutely bonkers for @LouisVuitton tonight. All hail Skateboard P!
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@siabram
sarah a covell
7 months
Central Park, 7:30am
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@siabram
sarah a covell
1 year
Purrrfect
@doodles
doodles
1 year
Meet Hap and Mello, the main characters of Doodles. They’re about to embark on a wild adventure, but this is just the beginning. Stay tuned for more.
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@siabram
sarah a covell
9 months
it's cozy wozy season @doodles
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@siabram
sarah a covell
8 months
It’s called building @doodles
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@siabram
sarah a covell
7 months
Starter pack fit for release day. LFG @doodles ! #spaceandtime
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@siabram
sarah a covell
9 months
At Doodles, I get to help these creative geniuses and technical wizards use some of the most joyful and inclusive creative to show content, digi & physical products and experiential can come together to provide a one of a kind, fan/collector friendly ecosystem.
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@siabram
sarah a covell
3 years
@BirdCentralPark , couple of beautiful Snow Geese amongst hundreds of Canada Geese on the great lawn
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@siabram
sarah a covell
9 months
Doodles as a singular character world with undeniably beautiful art from @burnttoast & powered by an elite animation studio, @_Goldenwolf_ would likely succeed in traditional storytelling. What these brilliant nerds are building, however, is so much more.
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@siabram
sarah a covell
9 months
Can we create a turnkey licensing solution for superfans or entrepreneurs who want to create alongside us?
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@siabram
sarah a covell
1 year
Tada!
@doodles
doodles
1 year
Lovingly designed by @burnttoast and the @doodles creative team, the Classic Clog features our signature Doodles-Camo design, paired with an 8-pack of Jibbitz™ charms and digital collectibles for a retail price of $120, with exclusive access and pricing for OG holders.
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@siabram
sarah a covell
9 months
Maybe a week before Julian reached out, I was at dinner with a v senior member of Snap's legal team saying how excited I was to grow within the org and how maybe in a few years I'd get a call from a start up with a GC offer to work on something & with ppl too good to turn down.
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@siabram
sarah a covell
1 year
👩‍🍳👩‍🍳👩‍🍳
@doodles
doodles
1 year
Doodles x @Crocs . Arriving August 2023. Complete with shoes, wearables, and jibbitz.
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@siabram
sarah a covell
11 months
If you’re HAPpy and you know it, choose a gif!
@doodles
doodles
11 months
When words alone aren't enough, there's now a Hap reaction gif for every occasion! Find them on Twitter, Instagram, Whatsapp and more by searching 'theDoodles' Try them out and show us your favorite in the replies👇
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@siabram
sarah a covell
9 months
I told Julian I couldn't do it -- too much more to learn at Snap and too much responsibility at home to join the exec team at a start up. His response, "you need to talk to @katelin_cruse . You can still be a great mom at Doodles."
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@siabram
sarah a covell
9 months
Some say "we plan, God laughs". I remember getting off the phone with Julian, looking up and thinking -- I said a few years! By most ppl's calcs, this move would be CRAZY. A 👶🏼 at home, frequent trips to MIA, unclear regulatory landscape & my personal fav "isn't web3 dead?"
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@siabram
sarah a covell
9 months
I left big tech (and a RLY good vesting plan), bc of these (and many other Qs) that have come up in the last few years of my career which blockchain and what the @doodles team is building present answers/solutions to:
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@siabram
sarah a covell
9 months
Katelin and I instantly clicked. She assured me Julian was no BS and we spent the rest of our convo talking about digital collectibles and what blockchain unlocks for everything from entertainment to medical records.
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@siabram
sarah a covell
7 months
@Blondie23LMD walking into the next @doodles event…
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@siabram
sarah a covell
9 months
When intro'd to @jholguin , I was a very happy mom of a 1yr old working with brilliant minds at @Snap on everything from music licensing and the @LiveNation AR partnership to digital goods for Lenses and @Bitmoji drops. I also supported the web3 team pre-layoffs.
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@siabram
sarah a covell
9 months
From the basics of making records and music publishing licensing in new media with @jboyarski to finding music's place in emerging areas of the digital world with @oanarx 's team at @warnermusic , I ❤️ 🎶. Doodles had @Pharrell and music would be central to its storytelling.
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@siabram
sarah a covell
9 months
This artist has fans all over the world consuming his works and buying products bearing his brand, how do we know who they are and connect with them directly?
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@siabram
sarah a covell
9 months
We have so many licensees and renewals, how do we track and automate the agreements and renewal process?
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@siabram
sarah a covell
9 months
How do we create experiences that are customizable for our biggest fans or that incentivize ppl to go further down the rabbit hole of fandome?
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@siabram
sarah a covell
1 year
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@siabram
sarah a covell
9 months
At each of Authentic, WMG and Snap, I worked on or helped explore web3 partnerships. Super-serving fanbases, incorporating digital collectibles or tokens as provenance solutions and other use cases kept coming up, whether it was 2018 or bull market 2021.
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@siabram
sarah a covell
9 months
So many users claim, use collect or even buy our digital wearables, but how do they really "own" them and trade?
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@siabram
sarah a covell
9 months
At @AuthenticBrands , 24/7 licensing and strategic partnerships. We brought stories, goods, services & events to the masses and superfans of entertainment powerhouses @ElvisPresley , @MuhammadAli , @SHAQ & countless others. Doodles' products and events were A+ and ambitions huge!
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@siabram
sarah a covell
9 months
@Snap was a blend -- I worked on catalog licenses for Snap's music library, fashion partnerships for @bitmoji drops and web3/AR partnerships that were first of their kind. Doodles' wearables were 🔥 and the creative had 💣 potential for AR/VR & new media.
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@siabram
sarah a covell
1 year
Bout to be head down, ears up & laid back with the wearables that were inside my @doodles Genesis Box:
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@siabram
sarah a covell
9 months
Vision and execution. Feel privileged to have front row seats
@ingi_erlingsson
Ingi Erlingsson 🪄
9 months
With 2023 coming to a close I wanted to look back at the first year of the @doodles X @_Goldenwolf_ journey with a review of our past year's social content. Let's dive in... 1/15
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@siabram
sarah a covell
9 months
These are snippets of conversations that have occurred in the last five years at one of the greatest IP management firms, a big3 record label and a leading social platform among Millennials and Gen-Z.
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@siabram
sarah a covell
9 months
I told Julian I'd have an answer when I got back from a planned vacation. Flights to/from Europe were spent thinking about how Doodles was the perfect blend of everything I've spent my career working on.
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@siabram
sarah a covell
8 months
Excited for another term of collaboration and fun! Can't wait to see what our amazing community is cooking up.
@doodles
doodles
8 months
we’re thrilled to announce the new doodles community council members: 🪑 chair: @8270eth 🎉 events: @youngsunlive 🧪 experiments: @atownbrown congrats to our new members & thank you to all candidates who applied 🧵👇
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@siabram
sarah a covell
9 months
Can't think of a better way to cap off the year than yesterday's Sesh. @burnttoast 's ❤️‍🔥 art and characters, @_Goldenwolf_ A+ animation, our digi collectible ecosystem and a vision for how to integrate it all into a 💣 transmedia storytelling experience. ...ready for it?
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@siabram
sarah a covell
7 months
A round of applause for the 🥸🤓👨🏻‍💻. having had a sneak peak, it’s a beaut!
@FR3NCHL0AF
frenchloaf 🥖
7 months
As we've been deving toward getting the @doodles Stoodio out of beta, we've been expanding existing technology in our stack in addition to building out some very cool new services. Let's take a look at a few of the things we're most excited about. 🧵
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@siabram
sarah a covell
1 year
locked and loaded, let’s roll! @doodles
@doodles
doodles
1 year
Pharrell The Stoodio Doodles 2 It’s all happening tonight.
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@siabram
sarah a covell
1 year
If you can’t make it to Chicago for @doodles x @CAMPSTORES , then bring the joy to your doorstep
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@siabram
sarah a covell
1 year
change clothes, and gooooooo
@doodles
doodles
1 year
Introducing: the Pharrell Pack … a limited edition box – 300 in total! – curated by @Pharrell , filled with Wearables – & physical items! – from some of his favorite brands: @adidas , @humanrace , BBC, & @bbcicecream .
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@siabram
sarah a covell
11 months
for the fences baby! team lookin' laced up.
@burnttoast
burnt toast
11 months
Doodles is about to make some of the biggest swings it’s made to date. I'd be lying if I said I wasn't nervous, but.. no pressure, no diamonds 💎ᴗ💎
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@siabram
sarah a covell
10 months
Head to toe Hap & Mello for cozy season. Cuteness level 💯!
@doodles
doodles
10 months
The Doodles Holiday Capsule Collection is now live at Get your hands on our exclusive Hap & Mello-themed clothing and accessories before it's gone!
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@siabram
sarah a covell
10 months
@doodles works hard -- day in, day out -- trying to change the way ppl ❤️ characters and participate in an elevated storytelling experience . These same builders supported me to spend my daughter's bday chasing her around basking in joy. My heart is so full, TY! Now back to it!
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@siabram
sarah a covell
1 year
Absolutely blown away by @DarrenAronofsky ’s Postcard From Earth at @SphereVegas last night. The future of immersive storytelling is so bright!
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@siabram
sarah a covell
9 months
New Years Day, Central Park
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@siabram
sarah a covell
9 months
It’s great. To be. A Michigan Wolverine. 🟨🟦〽️🟨🟦
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@siabram
sarah a covell
8 months
oui oui Paris! Doodles ladies night anyone?
@doodles
doodles
8 months
open call for doodles og holders to submit proposals for community-led events during nft paris (feb 23-24) the selected event proposal(s) is eligible to receive up to $25,000 usd submission deadline: feb 1st at 5:00pm est review the rfp & submit 👇
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@siabram
sarah a covell
7 months
🧑🏼‍🎨🎨🧑🏼‍🎨
@burnttoast
burnt toast
7 months
the future looks bright✨ᴗ✨
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@siabram
sarah a covell
7 months
From 🚗 to couture, 👟 to watches, cards and games to toys, the list goes on and on…collecting, trading and communing around common interests has always been around and it’s awesome to see @alexisohanian and the @sevensevensix team behind @onMantel .
@THR
The Hollywood Reporter
7 months
Brent Montgomery, Alexis Ohanian Team for Collectibles Platform Mantel (Exclusive)
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@siabram
sarah a covell
1 year
Listening to @KevinMayer at the @MilkenInstitute Global Conference talk about @candlemedia and the cornerstones of Content, Commerce and Community, it only makes me more confident in @doodles and our vision.
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@siabram
sarah a covell
10 months
I love NYC in the holiday season so much, but all the Basel energy got me like
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@siabram
sarah a covell
2 years
@nyc_fireworks Bruh, it’s like Kabul outside with one of the biggest firework shows I’ve ever heard in Central Park. I think you missed one
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@siabram
sarah a covell
7 months
Siri, play "Work" by Rihanna
@MrBeast
MrBeast
7 months
I’m seeing this a lot, doing everything I can to restock stores with the new Feastables bar, only so many I can put on a shelf 😅❤️
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@siabram
sarah a covell
8 years
Wishing I were with @iamPyxis heading to the @_thesisterhood show tonight in London. Go get 'em @alyssabonagura and @RealRubyStewart !
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@siabram
sarah a covell
1 year
Wow, I can’t wait to get into @SphereVegas . Videos from last night are unbelievable! We’re entering such an exciting era of immersive entertainment.
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@siabram
sarah a covell
10 months
from our most basic and fundamental experiences in life to the ways in which we entertain ourselves, rapidly changing technology offers opportunities for new ownership frameworks, transparency and incredible efficiency. Happy Friday to the dream chasers, builders and users!
@coinbase
Coinbase 🛡️
10 months
⏪️ Accept that it will always be this way. ⏩️ Build something better. #UpdateTheSystem
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@siabram
sarah a covell
8 years
so far, the lyrical content of 2017 is 🔥 shoutout to @unofficialTHEY @The_xx @iamrationale for bringing heat
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@siabram
sarah a covell
8 months
@greenie_sr @ingi_erlingsson @FR3NCHL0AF @SQU1NCH Some of the most dynamic characters to ever take the screen…without pants
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@siabram
sarah a covell
1 year
@gaby_goldberg ground support cafe in soho 🍵☕️
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@siabram
sarah a covell
1 year
ditched @Spotify for @AppleMusic after consisting noticing sound quality issues. Been listening to so much @Dolby Atmos Spatial Audio and WOW, it’s just so good
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@siabram
sarah a covell
8 months
my daughter is obsessed with Aaliyah, our work is done.
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@siabram
sarah a covell
8 months
@doodles delivering SENSORY experiences 🔊🔊🔊
@meds_meds_meds_
Take Your Medicine
8 months
Making a beat for @doodles 🌈
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@siabram
sarah a covell
9 months
@connorreid909 @theneedledrop damn, toe tappin good time
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@siabram
sarah a covell
2 years
LFG @Mardy_NFT ! Very psyched to have received an airdrop of one of these featuring @andronoos epic artwork. Vamos!🇨🇴
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@siabram
sarah a covell
8 years
to anyone who doesn't know, uber pool is grown up quiet game. play to win and hush up
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@siabram
sarah a covell
4 years
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@siabram
sarah a covell
8 years
the beat on "Rather Die" got me bobbing, swaying and feeling all type of ways. @unofficialTHEY strictly drops 🔥💣🔥
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@siabram
sarah a covell
10 months
Psyched to see this one from my old friends at @AuthenticBrands come to life next year. Physical items with parallel or corresponding digital experiences are moving from nouveau to status quo.
@Reebok
Reebok
10 months
Excited to partner with @futureverse to launch @ReebokImpact in 2024, a mind and heart-bending digital shoe experience that will allow our community and beyond to dive into AI and digital wearables.
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@siabram
sarah a covell
2 years
this is awesome
@mishadavinci
Misha
2 years
Web3 will soon disrupt the internet and entirely transform how the world works. But 99% are unaware. Here are 100 WEB3 STARTUPS everyone needs to know about:
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@siabram
sarah a covell
8 months
@benitopagotto @burnttoast has to be part of that conversation, without question
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@siabram
sarah a covell
8 years
It's like Daft Punk and Berry Gordy made a baby with @JenauxMusic new jam #IWantYourLove 👏🏽👏🏽
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@siabram
sarah a covell
4 years
@DanPriceSeattle @theartofkraft This is nuts. Privacy policy explicitly says, “We will never sell, rent, or disclose your Personal Data.”
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@siabram
sarah a covell
4 years
@TraceeEllisRoss has the best hair on TV and I think she’s coming in way under $75k. POTUS needs to take notes
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@siabram
sarah a covell
9 months
now all i need is a better background and a banner out in the streets!
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@siabram
sarah a covell
1 year
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@siabram
sarah a covell
1 year
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@siabram
sarah a covell
1 year
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@siabram
sarah a covell
3 years
@kashviETH @worldofwomennft 👋🏽, tech and content lawyer with a background in brand building/IP licensing. I’m really closely following female-focused NFT projects, esp with content creation goals
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@siabram
sarah a covell
1 year
an absolute viiiiiiibe @CocoGauff
@usopen
US Open Tennis
1 year
🇺🇸🇺🇸🇺🇸🏆🏆🏆
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@siabram
sarah a covell
2 years
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@siabram
sarah a covell
9 months
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@siabram
sarah a covell
8 years
VULFPECK /// The Beautiful Game album should be unreal and the band is DIY dopeness
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@siabram
sarah a covell
4 years
Why does ANY non-medically prescribed use of cannabis within the last year (incl topicals and edibles) have the effect of increasing life insurance premiums but recreational alcohol consumption has no bearing? @DrugPolicyOrg @NORML @MarijuanaPolicy
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@siabram
sarah a covell
2 years
@amber_vittoria @ClaireSilver12 I hear that, but be careful bc not having one can end up being the most expensive 😳. Always happy to chat
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@siabram
sarah a covell
2 years
Even if NFTs make you go 🙄, watch what’s going on with @moonbirds and the CC0 movement. Very interesting questions around IP value, ownership and brand protection are coming up
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@siabram
sarah a covell
1 year
@haroldr86 @doodles It’s a Haparium!
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@siabram
sarah a covell
8 years
Still floating from the exquisiteness of last night at @BAM_Brooklyn thanks to @JonahBokaer @DanielArsham and @Pharrell
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@siabram
sarah a covell
8 months
@8270eth @austin_hurwitz , you thinking what I’m thinking?
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@siabram
sarah a covell
2 years
@Fanatics pulling out from @CandyDigital has lots of ppl saying NFTs as collectibles is over. @yugalabs @AzukiOfficial @veefriends @doodles etc all sprinting with top financial backers and execs. What’s next? @garyvee @alexisohanian @CathyHackl
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@siabram
sarah a covell
3 years
@FrankDukes @GhostofNFT proj is the kind of project to watch in 2022. Rly interesting use case for NFTs beyond just digital collectibles.
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@siabram
sarah a covell
1 year
@mhiggins You think rising 401k hardship withdrawals are indicative of folks presently over their skis, needing support ASAP, or ppl being overconfident in future ability to earn/save where they’re just willing to stick hands in their cookie jars for goods/services they don’t “need”?
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@siabram
sarah a covell
8 years
🎤 walkin' round town with the go-getter attitude 🎤 @ChanceWarhol 🔥 #PromTux 🔥
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