Scott Gorlick Profile
Scott Gorlick

@sgorlick

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Startup Helper | Employee #99 @Uber |

NYC
Joined August 2010
Don't wanna be here? Send us removal request.
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@sgorlick
Scott Gorlick
3 months
Today, Uber is a $140B company with more than 6 million drivers. But in the early days, we had to overcome the same chicken and egg problem many startups face: Without drivers ➡️ riders couldn’t get a car And without riders ➡️drivers couldn’t make $ Here’s how we solved it:
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@sgorlick
Scott Gorlick
4 years
In 2 years, Uber went from being in just a few cities to more than 100. How did Uber grow so quickly? We recruited hundreds of thousands of drivers. I get asked a lot about how we did it, so here are some lessons that might be helpful to other startups 👇👇👇
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@sgorlick
Scott Gorlick
21 days
In 2012, I joined Uber as employee #99 . Our biggest challenge? Finding drivers. Here’s how we signed up the first 1M drivers at Uber:
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@sgorlick
Scott Gorlick
2 months
In 6 years, we grew Uber from 10 cities to $10B in revenue. How’d we grow so fast? We hired local teams in every city. This was our playbook:
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@sgorlick
Scott Gorlick
3 months
We solved the chicken and egg problem at Uber by doing 3 things: 1. Paying drivers hourly until we had enough riders 2. Positioning cars in busy areas for faster pickup times 3. Encouraging riders to refer their friends And then the growth flywheel really started to spin.
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@sgorlick
Scott Gorlick
3 months
From my time scaling @Uber , I’ve seen that the right people working on the right thing at the right time can change the world. Every startup is different, but the tactics we used to grow can be applied at other companies. I’m breaking down the best ones on X for free :)
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@sgorlick
Scott Gorlick
3 months
1/ When we launched a new city, we didn’t have 100s of people requesting rides on Day 1. But we had a few. Since we wanted riders to see cars on the road 24/7, we paid drivers $30/hr to be online even if Uber wasn’t busy.
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@sgorlick
Scott Gorlick
5 years
I'm convinced that very few unicorns would exist without @Amazon AWS & @stripe . Both are critical to helping startups scale. Since AWS & Stripe make $ on each transaction, they have equity in every startup. As the startup grows, so does Stripe/AWS revenue. Picks & shovels FTW
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@sgorlick
Scott Gorlick
3 months
2/ On weekends, we’d put cars close to bars + restaurants where we thought people would be. When you requested an Uber and a black Lincoln Town Car rolled up 2 minutes later, it felt like magic.
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@sgorlick
Scott Gorlick
5 years
Before @Uber switched to @zoom_us in 2014, we tried every meeting software. All of them failed miserably. From Day 1, Zoom "just worked.” With > 20k employees in 100s of offices, Zoom helped us communicate better & scale globally. Thank you Zoom & major congrats on your S-1!
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@sgorlick
Scott Gorlick
3 months
3/ If a friend was riding with you who hadn’t tried Uber yet, we made it easy for you to refer them. Each of you would get $10 off your next ride. And your friends would refer their friends. Word spread fast.
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@sgorlick
Scott Gorlick
4 years
We tested everything. Some things worked, some didn’t. But we didn’t know until we tried. If you want to hear more, sign up to get my newsletter where I’ll occasionally share my thoughts on tech & other interesting nuggets about my time at Uber.
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@sgorlick
Scott Gorlick
21 days
Here's how we signed up the first 1M drivers at Uber: 1. We cold called 2. We had a clear pitch 3. We asked for referrals 4. We went where driers were 5. We doubled down on Craigslist 6. We helped drivers make more money
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@sgorlick
Scott Gorlick
4 years
1/ We cold called 📞 When we launched a city, we’d go on Yelp and get a list of all limo companies in the area. We would cold call, meet and recruit drivers to join. I’m pretty sure every taxi / limo driver in Atlanta had my phone number (I still get calls to this day).
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@sgorlick
Scott Gorlick
4 years
3/ We removed friction ⚡️ We made it as easy as possible to get started w Uber so we removed all obstacles to joining. In the earlier years (‘10-‘14), we literally gave out iPhones and accessories to drivers. Later, we onboarded drivers remotely & sent out “Get Started” kits.
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@sgorlick
Scott Gorlick
4 years
2/ Our pitch to drivers was simple💡 While you may be busy for some of the week, Uber is a great way to fill your downtime and make extra money. There was no downside to giving us a shot.
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@sgorlick
Scott Gorlick
4 years
4/ We guaranteed driver earnings 💰 Because we didn’t have riders at launch, we’d offer drivers an hourly rate even when Uber wasn’t busy. This allowed riders to see cars on the road 24/7. As Uber got busier, drivers started making more money and we removed the hourly rate.
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@sgorlick
Scott Gorlick
4 years
In any marketplace, one of the most important things you have to do is solve the chicken and egg problem. For Uber, that meant finding the right balance of drivers and riders. Not enough drivers ➡️ riders can't get a car Not enough riders ➡️ drivers can’t make $
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@sgorlick
Scott Gorlick
4 years
6/ Referrals were super effective 🤝 We asked drivers, “Do you have any friends who also want to drive?” Drivers referred friends & we paid out incentives once thresholds were met. Power drivers (who did lots of trips) referred people who were likely to become power drivers.
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@sgorlick
Scott Gorlick
21 days
2/ Our pitch to drivers was simple. When we met drivers, we talked about Uber like this: We know you're busy with your clients, but Uber's a great way to fill your downtime. Since it didn't cost anything to get started, most drivers were willing to give us a shot.
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@sgorlick
Scott Gorlick
3 months
Marketplaces are beautiful businesses. But they're incredibly hard to build. One thing that can make it easier: picking a good market. If I was looking to build the next billion dollar marketplace, here's what I'd want to know:
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@sgorlick
Scott Gorlick
21 days
1/ We cold called. When we launched a new market, we’d go to Yelp and make a spreadsheet with every limo company in the city. Then, we’d hit the phones. Some drivers said no, but most were interested enough to take a meeting.
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@sgorlick
Scott Gorlick
21 days
3/ We asked for referrals. Once a driver had the first few trips under their belt, we asked: "Do you have any friends who want to drive?" Referrals for new drivers flooded in and showed up at the office. When the new driver completed a certain # of trips, we paid a bonus.
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@sgorlick
Scott Gorlick
4 years
5/ We went where drivers were 🛫 Limo and taxi drivers spent a lot of time waiting in parking lots around the airport. So we spent a lot of time down at the airport. We’d rent conference rooms where drivers could get to know us, have coffee, sign up and get started driving.
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@sgorlick
Scott Gorlick
6 years
As humans: * When something good happens, we tend to attribute it to skill. * When something bad happens, we say it was bad luck. This is why we rarely learn from our experiences.
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@sgorlick
Scott Gorlick
21 days
4/ We went where drivers were. So that we could meet drivers, we'd rent out conference rooms at hotels near the airport. Drivers could grab coffee & learn more while they waited for their clients to land. Since the hotels weren't busy, we could get space for ~$250 (or less).
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@sgorlick
Scott Gorlick
21 days
During my 6 years at Uber, we grew from 10 cities to $10B in annual revenue. While every startup is different, a lot of the tactics we used to grow Uber work well at other companies. I’m sharing the best ones on X to help startups scale up.
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@sgorlick
Scott Gorlick
4 years
7/ Uber flipped the industry model on its head ✌️ Word spread that Uber changed the game for drivers. If you drove for a limo/taxi co, you'd keep only 30% of your fares or have to rent a car for $500/week. Drivers left limo cos, bought cars & started making more money w Uber
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@sgorlick
Scott Gorlick
5 years
1999: Telemarketers call to interrupt your dinner 2019: Robots dial 1000s of numbers at once and interrupt you 24/7 It's no secret that I'm generally for less regulation, but this robocall business is out of control. Someone needs to do something.
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@sgorlick
Scott Gorlick
21 days
5/ We doubled down on Craigslist. When we launched UberX, Craigslist was a major driver of our growth. In 2013, we could post a job listing for $5 in a city and get hundreds of new driver signups. As we scaled, we added more traditional channels.
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@sgorlick
Scott Gorlick
4 years
12/ We never stopped optimizing the funnel 🔬 Early on, a change that made a 20-30% conversion improvement was common. At scale, a change in the driver sign up flow that made a 3% improvement was incredible. Little things can make a big difference.
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@sgorlick
Scott Gorlick
4 years
8/ We unlocked new supply 🔓 Driving UberBlack required a limo license & commercial insurance. So we helped drivers get all the necessary permits. When UberX launched, we unlocked an even wider pool of supply by allowing millions of ppl to drive their own cars & make money.
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@sgorlick
Scott Gorlick
2 months
1/ Every city started with 3 people in a tiny room. A GM as the CEO. An Operations Manager who worked with drivers. And a Community Manager to grow ridership.
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@sgorlick
Scott Gorlick
4 years
9/ We went hard on Craigslist 📑 There was a golden era on Craigslist where you could post and get hundreds of signups in a city for free or very little money ($5 per post). This was important as we rolled out UberX in 2013.
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@sgorlick
Scott Gorlick
3 months
@SuwiSambo thank you - means a lot! marketplaces are hard to build, but are incredible businesses at scale. if I were to write more about marketplaces, what other info would be helpful?
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@sgorlick
Scott Gorlick
4 years
So what did this mean for Uber? 🤷🏻‍♂️ Because the number of riders was growing exponentially and there were a limited pool of drivers, Uber always needed more cars.
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@sgorlick
Scott Gorlick
4 years
11/ We tried to get ahead of demand 📈 NYE, Halloween, Big Events (Final 4) & concerts (Jay Z) were busiest. For these times, we onboarded more drivers & created incentives to get more cars on the road. With 1000s of ppl looking for rides, you could never have too many cars.
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@sgorlick
Scott Gorlick
7 years
Congrats on #2AMinLA @jakemiller so excited for you. #Weston
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@sgorlick
Scott Gorlick
21 days
6/ Uber changed the economics for taxi and limo drivers. If you were a taxi or limo driver, you might only keep 30% of your fares or have to pay $500 per week to rent your car. When Uber launched, drivers could buy their own cars and make more money.
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@sgorlick
Scott Gorlick
4 years
A question I get frequently: Why did Uber open hundreds of offices in cities around the world? Some thoughts on why this worked for Uber and why I think local ops teams can be a massive advantage for high-growth startups 👇👇👇
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@sgorlick
Scott Gorlick
2 months
2/ Every city was its own startup. This attracted incredibly entrepreneurial people to Uber. On Day 1, you were trusted to solve hard problems. If you had an idea, you ran with it. And if it worked, you shared it with other cities to help them grow faster.
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@sgorlick
Scott Gorlick
5 years
In honor of tonight's Game 7, sharing one of my all time favorite memories. In 1997, I was 8 and my dad (rocking a playoff beard) took me to the Game 7 of the World Series. The @Marlins were down 2-0 late, tied it up and won it with a walkoff in the 11th inning. #ThanksDad
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@sgorlick
Scott Gorlick
4 years
10/ And invested in other paid channels 🔎 As UberX scaled, other paid channels became important. Because Uber was now reaching out to a much broader range of drivers, FB, Google, Radio and TV all played a major role in the next chapter of growth.
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@sgorlick
Scott Gorlick
6 years
Huge congrats to @jakemiller on his newest album, Silver Lining. Big moves coming out of South Florida 🌴 ☀️ 🌴
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@sgorlick
Scott Gorlick
2 months
3/ We built Uber so that every data point you needed to run the business was at your fingertips. This made it easy for teams to see their numbers & get real time feedback. When something worked, you did more of it. And when something broke, you felt empowered to fix it.
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@sgorlick
Scott Gorlick
6 years
Excited to see more @hqtrivia partnerships like this one. @ScottRogowsky hosting with @blakeshelton right now. And oh yeah, @Kelly_Clarkson too.
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@sgorlick
Scott Gorlick
2 months
During my 6 years at Uber, we scaled from 10 cities to $10B in annual revenue. While every company is a little bit different, a lot of the things we did to scale Uber work incredibly well at other startups. I’m sharing the best ones on X to help startups scale up.
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@sgorlick
Scott Gorlick
2 months
5/ To build a business like Uber, you’ve got to have your finger on the pulse of the city. We did that by being close to drivers and riders 24/7. You can’t get to know your customers on live chat from 3,000 miles away. If you want to win, relationships matter.
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@sgorlick
Scott Gorlick
3 months
@callmehouck When I decided to join Uber, I told my parents: If things go well, my stock options will pay for business school. If they don't, I'll have a good story for my application. Looking back, we always have a good laugh about this.
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@sgorlick
Scott Gorlick
2 months
From Denver to Delhi, city teams drove Uber's growth because they helped us: 1. Attract world class talent 2. Solve hard problems 3. Move faster 4. Have tight feedback loops 5. Stay close to our customers Our city teams built a product that people truly loved.
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@sgorlick
Scott Gorlick
4 years
2020: every company is a Fintech company 2021: every company is a Miami company
@FrancisSuarez
Mayor Francis Suarez
4 years
I know of at least one startup company worth at last round $100m looking at relocating to Miami but they are worried about ability to attract capital. What should we do?
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@sgorlick
Scott Gorlick
6 years
📢 If you’re in your 20s, highly recommend reading @MatthewBerryTMR ’s top 10 pieces of career advice this week. 🏈 And while you’re reading, you might just learn something about fantasy football.
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@sgorlick
Scott Gorlick
2 months
4/ We could move faster. We weren’t sitting in San Francisco waiting for last week’s data to roll in from all the cities. We didn’t have to guess how things were going on the ground in Atlanta. We knew because we were there.
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@sgorlick
Scott Gorlick
6 years
2,791 rides, 9,873 miles and over 34 days spent in a car later, it's fair to say that working @Uber has been the ride of my life so far. So after nearly 6 years here, I've decided to take off on my next adventure.
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@sgorlick
Scott Gorlick
20 days
If this got you thinking about how to grow your startup, I’d love if it you shared it with others. And if you want more, head on over to where I share more about growth, startups and operations.
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@sgorlick
Scott Gorlick
4 years
At Uber, we gave a take home analytics test to candidates (math, excel, pivot tables, vlookups, etc). What other companies do something like this as a part of the interview process?
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@sgorlick
Scott Gorlick
2 months
@0xsmick great q - every city could see a summary of their #s (completed trips, revenue, etas, ratings, etc) in real time. we could also see every other city. every monday, we’d have a call where each city reported out. definitely a friendly competition to see who could grow
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@sgorlick
Scott Gorlick
5 years
In the early days, @Uber delivered roses to riders in limos for Valentine's Day. Here's a picture of our Atlanta operation in 2013 (originally posted on Path).
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@sgorlick
Scott Gorlick
6 years
Recently read Atomic Habits by @JamesClear on how to build good habits and break bad ones. This book changed how I think, so highly recommend picking it up if you haven't gotten a chance to read it yet.
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@sgorlick
Scott Gorlick
5 years
It's 2019 and we should totally have the ability to mark iMessages unread.
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@sgorlick
Scott Gorlick
3 months
@Cole_Reinhardt That's how I tried Uber for the first time :) I was on a project in Chicago and was trying to find a taxi to get to a client dinner. I had heard about this app where if you pressed a button you could get a ride. Two minutes later, my first Uber showed up :)
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@sgorlick
Scott Gorlick
6 years
I’m consistently amazed at how much money companies waste because they are lazy or fail to run a good process for vendor selection. @jason nails what teams should do with "The Three Vendor Rule"
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@sgorlick
Scott Gorlick
7 years
5 years ago today, an early screenshot of the @Uber app in Atlanta
@sgorlick
Scott Gorlick
12 years
It's Friday night. Do you know where your @uber_atl 's are? http://t.co/zvVoJkUj
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@sgorlick
Scott Gorlick
5 years
It's 2019 and I think it's weird that we can't schedule text messages. Know that enterprise solutions exist for this, but am surprised that it hasn't come to consumers at scale.
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@sgorlick
Scott Gorlick
5 years
It’s official: we’ve now got an almost dietitian in the family. Major congrats to my sister Jenna on her graduation today from @UMich School of Public Health. So proud of you, @jgorlick . 🎓🍪🍕🍉
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@sgorlick
Scott Gorlick
4 years
Don’t ask people if you have a “good idea.” Everyone will lie to you. If you’re doing any kind of customer research, you should immediately stop whatever you’re doing & read The Mom Test by @RobFitz . Read it recently, so wanted to share a few takeaways 👇👇👇
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@sgorlick
Scott Gorlick
6 years
One of the ?s that pops up when I talk to ppl looking to learn more about tech: How do I find out about the companies & people doing cool things? These are the places I go for the latest in tech and I hope they are as helpful for you as they are for me.
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@sgorlick
Scott Gorlick
7 years
Incredible to think about - "Internet ad spend will be greater than TV ad spend within next 6 months" - @kpcb 2017 internet trends report
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@sgorlick
Scott Gorlick
4 months
Just 2 decades ago, sequencing a human genome would have cost $20M. This week, @Nucleusgenomics launched to offer this for $399. So pumped for @KianSadeghi5 + team on a very exciting launch that has the potential to completely change how we think about healthcare.
@KianSadeghi5
Kian Sadeghi
4 months
Introducing Nucleus, the health platform for your DNA. After 1,404 days of building, I’m proud to say @Nucleusgenomics provides the most complete look into your genetic risk for diseases that's ever been available. Optimize your health by starting at
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@sgorlick
Scott Gorlick
8 years
1) Snagged an @Uber from SFO, 2) Ordered @UberEATS from @TavaIndian 3) As I got out of the car, my food arrived at the same time #magic
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@sgorlick
Scott Gorlick
4 years
What’s the best book you’ve read during quarantine? Upcoming road trip. Would love recs. 📚🤓🙏
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@sgorlick
Scott Gorlick
2 months
@jonbrosio I think my #1 learning is that if you have the right people working on the right thing at the right time, you can change the world.
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@sgorlick
Scott Gorlick
5 years
Based on the way the world is going, here are things my future kids may not do: 📝 Handwrite notes ⌨️ Type 🚘 Drive a car 🏬 Go to the mall ☑️ Vote in person ✉️ Get the mail 💵 Use Cash 🏦Go to a bank 📰 Read a physical book/newspaper What else are we missing? #SundayMorning
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@sgorlick
Scott Gorlick
4 years
Florida’s awful, 70 degrees in December and idk why anyone in SF should ever move here 😜
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@sgorlick
Scott Gorlick
4 years
“Why would you leave a consulting firm that will pay for your MBA in a couple of years for some taxi company ( @Uber )?” - mutiple people in early 2012
@lennysan
Lenny Rachitsky
4 years
Ok, so what’s the *worst* advice you got in your 20s?
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@sgorlick
Scott Gorlick
4 years
What are the most boring, unsexy, profitable businesses you’ve ever heard of?
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@sgorlick
Scott Gorlick
4 years
Luckin Coffee is likely a $100b company in 10 years. Quick thread:
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@sgorlick
Scott Gorlick
2 months
A few weeks ago, I started to share more about how we scaled Uber from 10 cities to $10B in revenue. While I thought a few people might be interested, I've been blown away by the response. I'm getting a lot of messages asking: - How did Uber do X? - Do you think you could help
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@sgorlick
Scott Gorlick
5 years
An old 2009 email from Sean Parker to Spotify founder Dan Ek: - "I've been playing around with Spotify. You've built an amazing experience." - "Ever since Napster, I've dreamed of building a product similar to Spotify."
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@sgorlick
Scott Gorlick
3 years
A little over 5 years ago, I messaged @agkohl on @theleague how it started how it's going
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@sgorlick
Scott Gorlick
4 years
We wanted a vaccine, instead we got a million different streaming apps.
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@sgorlick
Scott Gorlick
3 months
The only time it actually makes sense for a company to blitzscale and launch a lot of markets quickly is when you have: 1) strong product market fit 2) access to cheap capital If you don't have these 2 things, it's death by 1000 cuts.
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@sgorlick
Scott Gorlick
4 years
And the best push notification of the day goes to eBay 🤣🏀💪
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@sgorlick
Scott Gorlick
4 years
Calendly... but for scheduling billions of vaccine appointments 💉
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@sgorlick
Scott Gorlick
3 months
@JeffBeck11 @SuwiSambo 1. yes, we’d do incentives for completing a certain number of trips during a set time period. 2. not really. our cac very early on was really just downloading a list of limo companies in a city, cold calling and onboarding. there wasn’t really marketing spend (that obviously
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@sgorlick
Scott Gorlick
2 months
We asked for flying cars, but in 2024 we'll finally be able to schedule text messages. #WWDC
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@sgorlick
Scott Gorlick
6 years
Excited to join First Round Capital's Angel Track this fall 🚀
@firstround
First Round
6 years
Thrilled to welcome these superb operators into @firstround ’s fall Angel Track program — now in both SF & NYC! 😇 🙌 Together, they’ll learn from some of the most experienced investors in the business & meet with early-stage founders seeking funding:
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@sgorlick
Scott Gorlick
5 years
Before @Uber was live in Austin, we set up a pop up at #SXSW each year. While we put cars on the road and had concerts for riders, we also had Uber pedicabs. Here's a video of our SXSW pedicab operation in 2014. I see you, @JustinDMcCarty . @ChrisNakutis close by. 🔊🔛
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@sgorlick
Scott Gorlick
5 years
It’s often said that hardware is hard. But what’s not said enough: when done right, hardware is a fantastic moat. If you pair a great bike w the ease of working out at home, you can 📈 the health of millions. Just had my 1st @onepeloton 🚲 ride. Looking forward to many more.
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@sgorlick
Scott Gorlick
4 years
@HarryStebbings 💯 so many opportunities in industry specific vertical networks: - anything that makes it easier for companies to find, recruit and pay workers. - for professionals to showcase work and get hired. - Vetting / references / other things that LI is dropping on the floor.
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@sgorlick
Scott Gorlick
3 months
@jspujji Thanks @jspujji - big fan of what you & the team built at Ampush. If you're up for it, it'd be fun to trade stories about driver acquisition sometime. It was sooo hard to track attribution.
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@sgorlick
Scott Gorlick
4 years
Hate “resolutions” but sharing a few things I’m going to do in 2021: - Read 52 books - Walk 2000 miles - Meet more friends on Twitter Posting for accountability :)
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@sgorlick
Scott Gorlick
5 years
It’s not the sexiest, but I think there’s a big opportunity for tax startups to save people time & money. Good software could save millions of hours on repetitive tasks. You could quickly & accurately file your own return. Want your refund? Tap to send it to Venmo / PayPal.
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@sgorlick
Scott Gorlick
4 years
If you're talking to someone who uses big jargony words & refers to themselves as a "renowned expert," there’s a high chance that they have: - No idea what they're talking about - No idea what they're doing And a 99% chance they’re reaching out to connect with you on LinkedIn
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@sgorlick
Scott Gorlick
7 years
Dad doubling his odds on @hqtrivia
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@sgorlick
Scott Gorlick
5 years
Starbucks is opening a new store in China every 15 hours. To beat them, Luckin Coffee plans to open a new store every 3.5 hours. If you're looking to understand Luckin (IPO'ing tomorrow, started 18 months ago), this is a good read by @OfekLavian .
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@sgorlick
Scott Gorlick
20 days
@investmattallen thank you 🙏
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