AMA: I've run YouTube Ads for 5 years, written multiple 8 figure ads, spent over $5,000,000 on a single ad, scaled to $250,000/day, broken the YouTube algorithm twice, and consulted for the Google Engineers.
ASK ME ANYTHING.
*That is me in the video lmao
My favorite thing about being covered in tattoos and having my hands and knuckles blasted is the sheer beta energy you can feel coming off men when you stand next to them and the dark allure of mystery in a woman’s eye when she looks at you mixed with that energetic connection of
Got the keys to my first design studio in the mountains outside of Medellín, Colombia. I’ll hang here and design and create and float to Dubai for business and scaling.
Time to build some crazy shit 🙏🏼
DXB x MDE 💸
*The Secrets to Google/YouTube Ads*
Want to scale your brand to $250K/mo in spend on Google/YouTube?
Here are my SECRETS on how I was featured by Google and consistently scale brands to $250K+/mo in spend...
Bookmark this ;)
*Disclaimer*: A car is only as fast as its driver.
Current footage from New Zealand showing the impact of the Australia fires. I’ve grown up in California and never seen anything this bad
#NewZealand
#australiafire
My favorite clients are dropshippers.
They don’t ask questions, they are profit centric, not afraid to break glass, pay invoices on time, and get shit done. Plus their ROAS is almost always higher 😂
DTC 🤝🏻 Dropshipping 🫡
Little background on me:
- been a photographer/creative director for 12 years
- Been in ecom for 6 years (joined one of my first paying clients in 2017)
- scaled William Painter 2017-2021
- scaled YouTube to $250K/day
- 195M+ paid views on scripts I helped write, direct,
My experience trying to hire good UGC actors:
Backstage: Meth heads
Billo: Uglies and libtards
Where are the competent creators at? I can pay $$$ for talent that doesn't have missing teeth, purple hair, or can do the bare minimum acting.
This is a lesson on viral marketing.
User A says polarizing statement.
User B says polarizing statement in opposite direction.
Algorithm in disbelief = posts go viral.
Approaching 500K+ views in 12 hours and increasing. Mentions full of nerds.
Recently started leverage trading with
@TDXPapp
and can honestly say it is one of the smoothest experiences I have had with any exchange or platform.
#BitcoinSV
$BSV
I am very close to taking out a page from
@TrafficBrokerX
’s book and might start chirping all the BULLSHIT on twitter. All these agency owners scamming their clients, posting bullshit on twitter, faking the funk.
Should we choose violence? Or keep it “cool”? 🤔
@dennishegstad
To play devils advocate, what more could you ask for from a woman than to be up front and be a good mother to your kids?
Dating in your 30s in the internet age is whack, but gotta have respect for anyone who shoots straight even if it wasn't a good date.
Waste no time.
Are they your friends or do they just continuously take take take from you? Is it a mutual transfer of energy in the friendship or do they just suck energy and pretend to be your friend?
I am looking for a professional Graphic Designer/Illustrator/Artist to work with on a potentially massive NFT project.
Twitter, can you help me find someone?
#NFT
#NFTProject
#NFTCollector
Confirmed agency + network is the best business model.
All the biggest teams at AW were agency + network.
Scale brands, run internal traffic, work with select pubs, own offers, print capital
If there’s one thing I’ve learned in the past 6 months of being in the affiliate space it’s 99.9% of stuff tweeted here is cap, old news, or such basic level info it provides no value.
The real alpha is behind doors. Inner circle rings
Honestly one of the hardest things to do is learn to let losers be losers.
Can't help people, 99% of fools can't help themselves. Born inferior.
Live and let live. Levels to awareness. Levels to the game.
Let em go, they ain't worth your time anyway
How to make $1,000,000+ with YouTube Ads during the holidays
Background:
Views: 2,000,000
Ad Spend: ~$200,000
Revenue: Mid 7 figures
Production Cost: ~$15,000
Loom strategy breakdown:
I wrote, art directed, directed, and produced this video.
The
Last year I was trying to scale a 7 figure hair care brand on YouTube. They brought me on to media buy for a hero video they had produced (without my involvement)…I spent $5000 testing it every single way I could, it just wouldn’t convert (failed offer not the videos fault).
Ecom has 3 possible paths:
- Build a real brand like Yeti, Hexclad, Ridge, etc
- Run up a problem/solution product without attachment to out comes
- Go bankrupt on a long enough time horizon
You’re either building an immortalized brand with an innovative and superior product
Everyone that is outside hiking, at the beach, riding bikes, doing whatever it is you’re doing, you are the reason the national guard will be called in and why martial law will be enforced in California. So thank you all for not taking this thing seriously
#covid19
DTC Twitter loves to hate on Drop Ship Twitter...but my drop ship clients:
- Print 7 figure months
- Optimize for 20-30 net profit day over day
- Test 150+ creatives per week
- Have internal creative teams
- Laugh all the way to the bank
So why the hate?
Remember…whoever controls the traffic controls the power.
Don’t let clients bully you into corners.
If you run traffic and you run traffic well you are not easily replaced.
Demand respect. Accept nothing less.
SurfScaler’s brand is a lesson in genius product and market selection and less about magic in the ad account.
Good products just BANG.
$10M/mo+ months come from understanding market dynamics, unit economics, and creative systems.
It doesn’t take a genius to scale ads, it
Dubai is a place that will fundamentally shift the trajectory of your life every time you visit. Great seeing and meeting so many new faces. Quick stop in Istanbul for some food, then back to the trenches to turn this into $1M/mo.
Dumbest tweet I’ve seen in awhile.
Good copywriters are worth their weight in gold and are extremely rare.
Get good at copy and you’ll make a killing. That is a fact.
Just wasted a few hours setting up a
@Chase
business checking account and decided to open a
@mercury
account as well. Within 15 minutes the application was complete, no unnecessary paperwork or member not present forms.
New banking will killer boomer banking. Chase you suck 👎🏻
31 today here, are 10 cold hard life lessons:
1. People aren’t inherently evil, they don’t hurt you because they want to, they’re just caught up in their own suffering and self delusion. Take nothing personally. Remember, those with true free will wouldn’t harm others.
2.
2 year plan: Make a few mill, buy ranch in Wyoming/Utah/Idaho, get some chickens, ducks, cows, sheep, a fuck ton of guns, chill, make art, and scale offers from my laptop. Ready for my redneck American era
Getting deep into affiliate marketing made me a 100x better media buyer and agency owner.
Different fields of thought compared to traditional DTC marketing.
Who is THE best Facebook buyer in the ecom game? I want to hire them to train my FB media buying team.
Looking for people who have consistently scaled and ran $1-2M/mo budgets in single ad accounts
Ain’t nothing more gangsta than having a stay at home wife/mom who takes care of the kids, the house, stays busy with art, and supports you while you build the empire.
Few
New rules for working with me:
- No brands under 7 figures
- No brands without Northbeam or an internal last click UTM dashboard
- No 'dedicated' funnels without proper tracking
One thing I've learned over the years is there are certain requirements for success and YouTube
If I was a brand owner and my agency put our entire fb marketing strategy and creative on blast on Twitter I’d be pissed.
How are some brands okay with this?
I am going to design a billion dollar fashion brand.
It might take 10 years, but at some point I’ll retweet this to say “told ya so”.
See you on D-Day.
I’m starting a podcast in January with
@PatrickSchenken
, we’ll be talking with all the top killers in the game, making jokes, sharing knowledge, and most importantly there will be a segment dedicated to grilling twitter grifters.
It’ll focus on Ecom, drop shipping, affiliate
$60M brand comes to us wanting to scale YouTube.
Reviewed their content and funnels, told them we need 5 weeks to crack scale.
Did it in 3 weeks.
Brand in disbelief.
New York is a wrap. Stopped by Google HQ to see
@z_cox2
, met with multiple big advertisers, ate some incredible food, and ready to keep scaling.
Off to Greece to Yacht Week
There’s so much cap on twitter about strategies and media buying blah blah
Creative + Broad Targeting (demo ok) + good offer = scale
If you aren’t scaling:
- your creative sucks (9.5/10)
- your offer sucks
- your product sucks
But if you can sell a $2000 mattress online
@pbreit
@RiganoESQ
@elonmusk
@DiderRaoult
I completely agree. Regardless of how promising this study is, we cannot afford to include bias in the way we present data in dire times. One mistake could cost the lives and health of millions of people. Such as presenting a 'cure' as 100% with a small sample size.
Every aspect of your life should be designed.
Your friend group.
Your style.
Your business.
Your hobbies.
Your free time.
Your goals.
Everything should have a purpose, reason, and design to it.
This is the art of lifestyle design.