Sarah Shaffi Profile
Sarah Shaffi

@sarahshaffi

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Freelance journalist. Words in @GuardianBooks , @StylistMagazine , @The_NewArab , @vogueaustralia . She/her

Joined November 2010
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@sarahshaffi
Sarah Shaffi
3 years
Just opened a parcel from a publisher, and it contains two cans of gin. I am getting really, really tired of publishers sending out alcohol without considering whether or not a person drinks. It's got to the point where it's become offensive.
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@sarahshaffi
Sarah Shaffi
3 years
Parminder Nagra should have been as big a star as Kiera Knightley after Bend It Like Beckham, and I will always be upset that she wasn't:
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@sarahshaffi
Sarah Shaffi
5 years
Dear publishing, “competitive” is not a salary. Please use numbers - exact salaries or even bands. By not giving people an idea of what they could earn, you’re contributing to a closed culture that continues to exclude the underrepresented.
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@sarahshaffi
Sarah Shaffi
3 years
Stop spouting about inclusivity, and then assuming that everyone drinks alcohol. I hate it, hate it, hate it.
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@sarahshaffi
Sarah Shaffi
3 years
I chatted to @benbarnes about his literary loves ahead of the release of #shadowandbone , and ended up writing my favourite piece ever (yes, it knocked books to read based on your favourite Quality Street off the top spot):
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@sarahshaffi
Sarah Shaffi
3 years
Still thinking about how Jungkook, Hobi and Suga are learning English by taking lessons, and Jimin is learning English by watching Netflix. What an icon.
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@sarahshaffi
Sarah Shaffi
3 years
Given that another article about sensitivity readers is apparently imminent, I'm going to do a thread of things I've picked up in the many sensitivity reads I've done, with the aim of showing what it is we actually do, and how much what we do has been misrepresented.
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@sarahshaffi
Sarah Shaffi
3 years
For the weekend: 1. Don’t click on the articles. 2. Don’t retweet them, even to criticise them. 3. Don’t link to them in any way. 4. And if you really can’t resist the above, don’t tag Sunny, Monisha and Chimene as you may unintentionally send more abuse their way.
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@sarahshaffi
Sarah Shaffi
4 years
I love, love, LOVE reading the acknowledgements in books, and it makes me sad that people might skip them, so I wrote about why they’re so joyful and valuable. (Please let me know your favourite acknowledgements if have them).
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@sarahshaffi
Sarah Shaffi
5 years
Well, that was pretty good. Not saying James McAvoy and his jumper were among the highlights, but not not saying that either. #HisDarkMaterials
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@sarahshaffi
Sarah Shaffi
4 years
If you’re an Outlander fan, or know one, then bid for a signed copy of Clanlands by @SamHeughan and @grahammctavish , donated by @HodderBooks : #BooksToNourish
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@sarahshaffi
Sarah Shaffi
2 years
My book is out today! South Asian Folktales, Myths and Legends (to give it its proper name, instead of South Asian Tales, which is what I titled every draft) was so much fun to write, and I hope readers like it as much as I do.
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@sarahshaffi
Sarah Shaffi
6 years
If we get Ms Marvel I will cry with happiness. A Muslim superhero on screen? A Muslim girl superhero? 😭😭😭😭
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@sarahshaffi
Sarah Shaffi
4 years
I have a book out today! All About Eid is illustrated by @Aaliyamj , edited by @nazxma and designed by @minchbeth . I’d love if you bought a copy for Muslim kids in your life (or non-Muslim kids who want to learn about Eid and Ramadan, make some delicious food and try some crafts)!
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@sarahshaffi
Sarah Shaffi
3 years
@lsirikul I love the boiler suit Jimin is wearing, and don't dare look it up.
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@sarahshaffi
Sarah Shaffi
5 years
It's December 1, so I will now accept the playing of Christmas songs.
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@sarahshaffi
Sarah Shaffi
8 years
This week's edition of @thebookseller (edited by me!) is focused on ethnic diversity in the publishing industry.
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@sarahshaffi
Sarah Shaffi
6 years
Reviewers/booksellers/anyone who gets books from publishers, a few of us have written a letter asking publishers to use packaging that can be recycled. You can view the letter here and DM me if you want to sign it before we send it out:
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@sarahshaffi
Sarah Shaffi
5 years
A few weeks ago I saw something YA-related that disappointed me. I bitched in private but weeks later it still upsets me. I want to get something positive out of the whole mess, so here's a thread of recent and forthcoming YA books by writers of colour...
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@sarahshaffi
Sarah Shaffi
6 years
A short thread... The #ManBooker2018 is a night for celebrating literary fiction, and Anna Burns and her publisher should be ecstatic about her win for Milkman. She’s made history as the first Northern Irish writer to ever win.
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@sarahshaffi
Sarah Shaffi
3 years
Let's be clear, publishing doesn't dislike "cancel culture". What it dislikes is any challenge to its traditional (white) power structures.
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@sarahshaffi
Sarah Shaffi
4 years
I still think too many people in the industry don’t think about books as pop culture, as something to binge in the way we do TV, and I also don’t think publishing really understands fan culture.
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@sarahshaffi
Sarah Shaffi
5 years
Official* fashion ranking for #HisDarkMaterials , ep. two: 1. Mrs Coulter - all those jewel tones. 😍 2. Lord Asriel - ep. 1 knitwear game so strong he ranks even though he wasn’t in ep. 2. 3. Post-Oxford Lyra - collared dresses. 4. Lord Boreal - well-cut suits. *Decided by me.
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@sarahshaffi
Sarah Shaffi
3 years
Don’t make the mistake of thinking that just because a couple of brown women are wading in to defend a white woman, that white woman is suddenly cleared of wrongdoing. White supremacy works by using internalised racism to position itself as right and true.
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@sarahshaffi
Sarah Shaffi
1 year
Story time... this week I was offered some chairing work by a publisher (no, I won't name them because this is not about them as an individual, but about a wider pattern across the publishing industry). No fee was given, so I went back to ask them what their budget was. 1/10
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@sarahshaffi
Sarah Shaffi
3 years
Absolutely thrilled to be a judge for this year's Costa Novel Award, and excited about finding a stunning winner.
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@sarahshaffi
Sarah Shaffi
2 years
First listen of J-Hope’s #JackInTheBox done and I’m in awe. The lyrics, the music, the way they're paired, is incredible. As a lover of stories, I adore the story the album is telling from beginning to end. How is it possible to be so proud of someone I don’t know directly?!
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@sarahshaffi
Sarah Shaffi
2 years
Thought this was going to be a box of books from a publisher, and I wasn’t that wrong. It just turns out they’re MY books from MY publisher!
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@sarahshaffi
Sarah Shaffi
4 years
Calling all book fans, please welcome #BooksToNourish , a charity auction to raise money for @FareShareUK , the UK’s longest running food redistribution charity. All you need to know about the first stage of Books to Nourish is contained within this thread…
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@sarahshaffi
Sarah Shaffi
2 years
Not sure if this is personal or professional news, but here's the cover of South Asian Folktales, Myths and Legends, a collection of retellings by...me! Gorgeous jacket and inside illustrations by the very talented @AbeehaTariqArt . You can pre-order wherever you buy your books:
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@sarahshaffi
Sarah Shaffi
4 years
If you're self-isolating and are in the UK/Ireland, DM me (open for 24 hours from this tweet) telling me some books/TV shows/films you like and giving me your name and address, and I’ll post you a book I think you’ll enjoy, which will hopefully entertain you for a few hours.
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@sarahshaffi
Sarah Shaffi
3 years
Guess what? If you tweet something nasty at me and then a little later you delete it, I can still see it in my notifications. Probably best to just not tweet in the first place. And maybe to get some media training from your publisher.
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@sarahshaffi
Sarah Shaffi
10 months
Only white men can fail up in this way.
@10DowningStreet
UK Prime Minister
10 months
The Rt Hon @David_Cameron  has been appointed Secretary of State for Foreign, Commonwealth and Development Affairs @FCDOGovUK
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@sarahshaffi
Sarah Shaffi
7 years
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@sarahshaffi
Sarah Shaffi
6 years
This research has some horrible numbers in it - ONE PER CENT of kidlit in 2017 had a BAME main character - but I’m so glad it’s been done because now no one can say that there isn’t a problem with representation of POC in children’s books. #ReflectingRealities
@clpe1
CLPE
6 years
1% of children’s books published in 2017 had a BAME main character We want to work together to change this – Read our full report and recommendations: (working link)
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@sarahshaffi
Sarah Shaffi
5 years
Instead of reporting this as a news story (taken from a press release?), I'd have loved to have seen @thebookseller interrogating the need for this book and the motives behind Ad Lib's decision, and examining publishing's role in responsibly covering death and grief.
@anitathetweeter
Anita Singh
5 years
No time like the present, eh
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@sarahshaffi
Sarah Shaffi
3 years
Here’s the thing: so many people could be spared emotional labour + distress if, instead of lashing out from a position where you think being accused of racism is worse than being racist, you instead quietly engage with the hard work of understanding why you have been criticised.
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@sarahshaffi
Sarah Shaffi
5 years
It's almost Lin O'Clock, is everyone ready? #HisDarkMaterials
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@sarahshaffi
Sarah Shaffi
6 years
I am sure many people will love Milkman and find beauty and depth in Burns' prose. But if you read it and don't love it, or can't finish it, that's ok. It doesn't mean the book isn't good, and it doesn't mean you aren't trying hard enough, it just means it's not the book for you.
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@sarahshaffi
Sarah Shaffi
3 years
I used to tweet a lot about publishing, but the last couple of months it's been really difficult to do so. The industry feels quite hostile in a lot of ways right now, especially for people from minority communities.
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@sarahshaffi
Sarah Shaffi
3 years
When I was 14, at my all girls' school, we had a self-defence course as part of PE. We were taught that if someone (someone being a man) attacked us, we should try and push our fingers into his eyes and then pull down, to try and incapacitate him as much as possible.
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@sarahshaffi
Sarah Shaffi
4 years
From next week I am joining the brilliant team at for a year, as managing editor. It’s a role I’m really excited about, although I have big shoes to fill.
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@sarahshaffi
Sarah Shaffi
3 years
I hate to tell people how to do their jobs, but it is beyond time some publicists stepped in and spoke to their authors about exactly how despicable their current behaviour is, and how much very real distress they're causing to people.
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@sarahshaffi
Sarah Shaffi
3 years
A year ago today, I started a 12-month contract on the @PenguinUKBooks ' website. I was late, because the trains were a mess, and by 4pm I was on my way home, not knowing then I’d do the whole year of the job from my house instead of the office.
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@sarahshaffi
Sarah Shaffi
4 years
Been trying not to tweet too much about politics because it all makes me so angry, but this is an outrageous decision. That Emily Maitlis is punished while DC continues to thrive shows how dangerous our politics and politicians have become:
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@sarahshaffi
Sarah Shaffi
5 years
This week’s episode of @patriotact about Canada’s two sides is absolutely brilliant. It’s among the best episodes @hasanminhaj and the team have done.
@patriotact
Patriot Act with Hasan Minhaj
5 years
Hasan went all the way to Canada for this one. New episode of Patriot Act streaming now on @netflix ! #NowStreaming
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@sarahshaffi
Sarah Shaffi
3 years
As of tomorrow, my Twitter turns into a #shadowandbone stan account. You have been warned.
@shadowandbone_
Shadow And Bone
3 years
Are you brave enough to enter the Fold? See the ☀️ magical☀️ ways the creators and cast are bringing this story to life.
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@sarahshaffi
Sarah Shaffi
3 years
I am not sharing that vile video, but I wanted to say to my Jewish siblings that I stand in solidarity with you, and that the behaviour of those people, and the anti-Semitism and misogyny they showed, is disgusting and has absolutely no place in any campaign to free Palestine.
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@sarahshaffi
Sarah Shaffi
3 years
Dodging aunties who want to talk to you about why you're not married yet.
@espn
ESPN
3 years
Name something that 𝙞𝙨𝙣'𝙩 an Olympic sport, but 𝙛𝙚𝙚𝙡𝙨 like an Olympic sport 🤔
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@sarahshaffi
Sarah Shaffi
8 years
. @Lin_Manuel and @TheRock talk Millennials: The Musical:
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@sarahshaffi
Sarah Shaffi
4 years
Some good news to share in this miserable week. The #BooksToNourish auction raised a grand total of £18,882! That money is for @FareShareUK , which redistributes surplus food to charities that turn it into meals.
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@sarahshaffi
Sarah Shaffi
4 years
Made a children’s book emoji quiz for friends, so thought I’d share here in case anyone needs something to distract them for a few minutes. Will do a (more difficult) one for adult books if you like this one!
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@sarahshaffi
Sarah Shaffi
6 years
Books should be enjoyable to read, whether they’re literary fiction or not. Books can be easy to read and enjoyable or they can be complex and enjoyable. If you’re a enjoying a book carry on reading it, if you’re not, stop.
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@sarahshaffi
Sarah Shaffi
6 years
First two Muslim women elected to Congress. First two Native American women elected to Congress. Massachusetts elects its first black Congresswoman. First time in years that I’m crying good tears the morning after a vote. #Midterms2018
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@sarahshaffi
Sarah Shaffi
6 years
I’m going in... These are mostly 2019 releases, with a few 2018 things I want to save. All the 2019 ones need to be logged in my fancy spreadsheet (it’s not fancy, it’s basic) and sorted into date piles. Wish me luck.
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@sarahshaffi
Sarah Shaffi
7 years
Some news from me - after four years I'm leaving @thebookseller to try my hand at freelancing full time. Eek!
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@sarahshaffi
Sarah Shaffi
6 years
For @StylistMagazine , I’ve gathered together some of the reactions about the Mallory piece which speak to the way publishing treats men and women differently:
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@sarahshaffi
Sarah Shaffi
2 years
Floods in Pakistan have affected around 33 million people and killed at least 1,314, including 458 children. A third of the country is underwater, and damage is estimated to be at least $10 billion. 1/5
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@sarahshaffi
Sarah Shaffi
3 years
Me playing the #HiddenBooksGame : "Ah yes, those well known novels Sad French Cyclists, Three Artists Round a Fruit Bowl, Four Toddlers in a Puddle, and Dog with Pitchfork."
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@sarahshaffi
Sarah Shaffi
3 years
That was a short and non-exhaustive list, which I hope shows that sensitivity reads aren't about stifling creativity, but about making better books. Am happy to answer good faith questions, bad faith questions will see the user blocked.
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@sarahshaffi
Sarah Shaffi
3 years
This shows a lack of understanding about what sensitivity/authenticity readers do. I’ve never once “sanitised” an author’s work, never once tried to narrow their imagination.
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@sarahshaffi
Sarah Shaffi
3 years
If you had the money to pay someone to do one household chore for you for the rest of your life, what would you choose? Mine would be changing bedsheets (and specifically duvet covers).
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@sarahshaffi
Sarah Shaffi
2 years
I am looking for Muslim women who LOVE Ms Marvel and would be willing to speak about why for an article. If this is you, please wave at me (or DM)! #journorequests #MsMarvel
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@sarahshaffi
Sarah Shaffi
7 years
Chris Evans preparing for London Book Fair.
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@sarahshaffi
Sarah Shaffi
6 years
I'm writing a #Ramadan diary for @StylistMagazine this year. Here's my first piece, about preparation for the month of fasting:
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@sarahshaffi
Sarah Shaffi
3 years
Instead of talking about that, why don’t we share some recs for #wimmimsfiction (defined however you want) that we love? I’ll start...
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@sarahshaffi
Sarah Shaffi
2 years
Weird how Thames TV, Syco Entertainment and ITV say they don’t condone Walliams’ behaviour and yet he continues to have a job. It’s almost like they do condone it?
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@sarahshaffi
Sarah Shaffi
3 years
No one actually LIKES reading hardbacks.
@hamzajahanzeb
Hamza Jahanzeb
3 years
#BookTwitter : which bookish opinion gets you this reaction?
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@sarahshaffi
Sarah Shaffi
6 years
Readers shouldn’t be told to try harder; it implies they don’t like or get a book because they’re not trying hard enough, and implies that literary fiction is for clever people who “get it”. It’s not, it’s for everyone, but no one should have to try harder if they don’t want to.
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@sarahshaffi
Sarah Shaffi
3 years
Got to speak to @benbarnes for @WeAreTheTempest about imposter syndrome, how quickly your dreams can slip through your fingers, and letting of the work you create. As a treat (?), here are some stills from our chat.
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@sarahshaffi
Sarah Shaffi
3 years
@nicolesjchung Nicola, I love TV so much, but will never forgive the industry for this. That paltry role in ER was far less than she deserved.
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@sarahshaffi
Sarah Shaffi
3 years
4. A neurodivergent character in a book was described as "mentally subnormal" and "mentally defective" among other things, which I think we can all agree have never been acceptable phrases.
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@sarahshaffi
Sarah Shaffi
5 years
I wrote about one of my core book beliefs - that there's no harm in not finishing a book you don't like - for @StylistMagazine :
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@sarahshaffi
Sarah Shaffi
3 years
5. In one book, EVERY SINGLE female character was described by what they were wearing and how they looked (the men were not), and they were shallow, lazy and passive for the entire novel.
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@sarahshaffi
Sarah Shaffi
6 years
My July book recs for @StylistMagazine are as hot as the temperature:
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@sarahshaffi
Sarah Shaffi
2 years
#BooksForPakistan is still open for bidding, and we have some fantastic new items opening for bids from 12pm today in addition to all the great lots already up! These items all close for bidding at 8pm on Sunday, October 16, like the auction as a whole. A quick thread of these...
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@sarahshaffi
Sarah Shaffi
3 years
Seems a good day to once again say that if you are in publishing, you should join a union. Even if your employer doesn’t officially recognise a union, you can and still should join one, because a union can offer you support as an individual.
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@sarahshaffi
Sarah Shaffi
9 months
Among the people to be killed recently in Gaza are writer Refaat Alareer and his family. And yet, despite this loss and the thousands of others in Palestine, publishing in the UK still thinks it doesn't need to speak up, that its role is not to make political comments.
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@sarahshaffi
Sarah Shaffi
6 years
I'll be on @BBCFrontRow tonight defending audiobooks and talking about why I think they can be as valuable as reading a physical or digital book. Tune in if you're free, or tell me your thoughts on audiobooks...
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@sarahshaffi
Sarah Shaffi
4 years
A quick little thread on publishing, film/TV adaptations, and identifying and tapping in to fan demand…
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@sarahshaffi
Sarah Shaffi
3 years
Other sensitivity readers might not have flagged the things I did, or might have had something contradictory to say. That's because, surprise, we're not all a homogenous mass and we have different lived experiences. Which again is why we give feedback, not demand changes.
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@sarahshaffi
Sarah Shaffi
1 year
We deserve to be paid for our time and our expertise. And we deserve to be paid well. We need to ask for what we're worth, and we need to talk to each other to ensure no one is being left behind. 10/10
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@sarahshaffi
Sarah Shaffi
3 years
Also, I charge for sensitivity reads, and I charge for consultations on sensitivity reading as a general concept. If any media takes and uses this thread, expect a hefty invoice (i.e. just don't use my thread).
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@sarahshaffi
Sarah Shaffi
6 years
How is it that in 2019 the UK publishing industry is still producing conferences with an all-white line-up?
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@sarahshaffi
Sarah Shaffi
7 years
I recommend you turn to BBC1 and start watching My Family, Partition and Me now. Time to learn some history you're not taught at school.
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@sarahshaffi
Sarah Shaffi
3 years
1. I often flag use of the word "crazy" with authors. Firstly, I don't think it's a good word to use when talking about people with mental ill health - it carries all sorts of harmful and negative connotations.
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@sarahshaffi
Sarah Shaffi
3 years
2. One book I read had an Asian (I'm going to be vague about where in Asia they were from) character, whose only personality trait was their love of maths. That's it. There's a big problem with Asian people being stereotyped as maths nerds (remember the Oscars?).
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@sarahshaffi
Sarah Shaffi
3 years
Maybe the budget for all those patronising ads/videos the Tories directed to Muslims – instructing us not to gather with family and friends for Eid – should have been spent on messaging for its own staff.
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@sarahshaffi
Sarah Shaffi
4 years
All set up and ready to host today’s #WriteNow workshop. Very excited to be playing a small role in helping to demystify the publishing industry for writers. See you in less than an hour!
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@sarahshaffi
Sarah Shaffi
3 years
3. A book I read had a number of characters of different ethnicities, but the Black characters were ONLY described by their skin colour. All the other characters' ethnicity and nationality was described using multiple cultural and ethnic markers.
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@sarahshaffi
Sarah Shaffi
4 years
I’d also like publishing to stop asking Black and brown people to work for free on projects intended to help more Black and brown people get into publishing/get published.
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@sarahshaffi
Sarah Shaffi
3 years
Are they Kenyan? Nigerian? Pakistani? Afghan? Being specific makes for better characters and books, IF a writer does their research, rather than just uses generic stereotypes.
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@sarahshaffi
Sarah Shaffi
3 years
In this case, I suggested the character also be given some other interests or personality traits. So rather than asking for anything to be cut, it was about making the character more well-rounded.
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@sarahshaffi
Sarah Shaffi
3 years
We often think about the financial implications for employees of publishing being London-centric, which is of course huge and important. But I love how in this piece @katyloftus nails the loneliness and the alienation, which can be equally affecting:
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@sarahshaffi
Sarah Shaffi
5 years
I know there are still three months of 2019 left, but it's never too early to look ahead when it comes to books, so here's my 2020 non-fiction round-up for @StylistMagazine :
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@sarahshaffi
Sarah Shaffi
3 years
We are brought up to take these "preventative" measures, these measures that will keep us safe. But faced with a man who wants to harm us, there is very little we can really do. That's the knowledge we live with every day, and that haunts us even more on days like today.
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@sarahshaffi
Sarah Shaffi
6 years
It is true - I have acquired my first books for @StripesBooks ! We’ll be bringing the wonderful @Nishawrites ’ My So-Called Bollywood Life into YOUR lives next year, and I am so excited!
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