A weekly newsletter breaking down the business side of golf ⛳️ Delivered to your inbox every Tuesday. Read and Subscribe Below👇🏼 written by
@DoerflerJared
✍🏼
Genuinely curious on your thoughts. ⛳️
Do you like watching a low scoring event birdie fest like we are seeing this week at the CJ Cup?
Or do you like watching players struggle to make par?
Having a debate about it!
What a great week!
Thank you for following, and subscribing to the weekly newsletter, seriously thank you :) ⛳️
If you haven't had a chance to read it, follow the link in the bio!
Hope you have a great weekend, get outside and make some bogey's!
Thank you for reading this thread!
You can read the full story below :)
If you aren’t following me, hit the follow button and subscribe to the
@readperfectputt
:)
Monday mornings newsletter breaks down one of the most iconic brands in golf. ⛳️
They were dead. Now they are making a comeback.
Sign up here - it’s free :)
Have a hell of a weekend. Hope you can get outside!
Win some Perfect Putt swag!
Retweet the tweet below 👇🏼
We have reached 100 subscribers! It may not be a lot for others, but it is for us! ⛳️
I appreciate you all! ❤️
Let’s celebrate the small wins!
@readperfectputt
hit 100 subscribers!
Want Perfect Putt swag? Just Retweet this tweet to win.
Winner will randomly be picked Sunday at 4:00EST ⛳️
Every Monday I write a newsletter breaking down the business side of golf. ⛳️
We are getting close to 100 subscribers - come join the fun. It’s totally free 😎
One email, once a week, no spam. Just golf love ❤️
Collegiate Golf is a non-revenue generating sport.
But that hasn't stopped Universities from spending big money on facilities. ⛳️
A look at 5 of the top facilities around the country. 👇
Phil Mickelson has divested all six of his golf courses in The Mickelson Properties ⛳️
Dallas-based Arcis Golf has purchased the six golf courses.
Phil founded The Mickelson Properties with his former ASU Golf Coach, Steve Loy.
#Golf
#business
Via
@arcisgolf
Rory McIlroy has had a hell of a career. With 28 professional wins, four majors, and over $55 Million in career earnings, Rory decided to invest. ⛳️
🧵🧵
Perfect Putt has reached 600 readers! Amazing.
So thankful for all of you 🙏🏻
Every Monday, I write a newsletter discussing the business side of golf.
No spam, just golf love ❤️
Sign up here. It's free :)
Thank you for reading this thread!
If you aren't following me, hit the follow button and subscribe to
@readperfectputt
!
Link is below, it is totally free:)
Contest Time!
Guess the final score and the winning team of the Ryder Cup and win a Perfect Putt swag pack! ⛳️
Bonus entry if you submit your email address in the form!
Entries need to be submitted by 1:00 am EST Friday the 24th.
#RyderCup
🇺🇸🇪🇺
Per
@PatMcAfeeShow
- Jordan Spieth has inked an exclusive deal with
@FanDuel
. 💰
Jordan joins Bryson DeChambeau - who signed an exclusive deal with
@DraftKings
in Nov of 2020.
The PGA Tour updated their policy to allow players to have deals with gambling companies in 2019 ⛳️
Wow. What a wild last 7 days!
Three weeks ago, the Perfect Putt email list was 83.
Today we are at 132, truly remarkable!
Thank you for following along - I appreciate you!
Sign up here. It's free :)
Golf entertainment is booming - millions of dollars are being poured into the industry. ⛳️
Here are three companies that are re-defining golf and competitive socialization:
⛳️ Topgolf
⛳️ Drive Shack
⛳️ BigShots Golf
Here's a simple breakdown of the three:
Club Corp announced they will invest $100 million in a partnership with VICI Properties to accelerate the growth of BigShots Golf.
The TopGolf and Drive Shack competitor currently has 3 locations.
- Fort Worth
- Vero Beach
- Springfield
The growth of Golf continues! 📈
Women's Golf debuted in 1900 at the Paris Olympics ⛳️
10 women from two countries competed for Gold, Silver, and Bronze.
Here is the crazy part: They only played 9 holes of golf.
Winning score: 47 from Margaret Abbott 🇺🇸
Silver: 49
Bronze: 53
#Golf
#Gold
#Olympics
BigShots Golf is a
@clubcorp
company. ClubCorp purchased a controlling interest in 2018.
ClubCorp recently announced a $100 million cash infusion into BigShots Golf.
Big Shots Golf currently has three locations and two in development.
Happy Friday!
Welcome to the new followers, thanks for hanging out with us :)
Every Monday, we write a newsletter breaking down the business side of golf.
Read and subscribe below. It’s free :)
Tomorrow's story breaks down the FedEx Cup Bonus Payouts! 💰
A couple of wild stats you will want to read. HINT: compound interest is a beautiful thing. 📈
It's free to join :) one email, once a week. Sign up below 👇
Puttery is to mini-golf what Topgolf is to driving ranges - a technology disruptor.
Puttery plans to have 50 venues by end of 2024.
Expected revenue per venue $7 - $11 million
That is big business 💰💰
But, lets take a step back.
Enter James Harnett of Golf Illustrated in 1920.
James wrote a letter to the PGA of America suggesting an American would never win a British Open. His recommendation, send 12 - 20 players to compete.
The PGA of America agreed.
Today's email breaks down the details.
Thank you for reading this thread. If you got something out of it, smash the follow button. I appreciate the support. 😎
Read and subscribe below, it's free :)
Golf Illustrated launched a fund for British Professionals to play in the U.S. Open and Ryder Cup in 1927.
Mr. Ryder donated £400 to the fund - $35,000 in todays money.
Samuel Ryder contributed more than $60,000 in today’s money to the inaugural Ryder Cup!
Are you curious about the business side of Golf? ⛳️
Every Monday, I write a newsletter discussing business-related topics in golf.
Tomorrow's email breaks down two recent acquisitions in the industry!
It's free to join :) sign up below 👇
The Golf World is fired up that the USGA and R&A are capping club length at 46 inches.
Phil has been very outspoken about the issue.
What are your thoughts?
In the late 1800s, Samuel started selling garden seeds for 1 penny a pack out of his home.
Mr. Ryder eventually generated a decent amount of wealth - enough money to finance several golf events and professionals.
Drive Shack CEO states the Puttery will need an additional $75 Million by the beginning of Q1 2022.
Drive Shack reported Q2 revenue of $61.7 Million and a loss of $1.2 Million.
Symphony Ventures has been involved in at least six investments in the last 15 months. The latest investment was announced July 12th with The Puttery.
👇
Hope you are having a great Saturday, with a little golf mixed in! ⛳️
Trying to get to 60 subscribers before Monday’s email :)
Do you think we can make it happen?
One email per week, every Monday morning. No spam - just golf love ❤️
Topgolf has 72 locations around the Globe - 66 in the United States.
Callaway acquired
@Topgolf
in an all-stock deal for $2.66 billion that closed in March of 21.
Average venue revenue: $17 million
Average venue EBITDA: $5 million
Topgolf will do ~$1 billion in 2021
We have two PGA Tour events this week!
⛳️WGC FedEx St. Jude
⛳️Barracuda Championship
The financial difference in each tournament is staggering
#Golf
#PGATour
👇 👇
Fast forward to 1926.
Walter Hagen announced a team of ten Americans would compete against a team of ten from Great Britain ahead of the British Open at Wentworth.
Again, Great Britain dominated.
WGC
* $10.5 Million Purse
* $1.89 Million to 1st
* 550 FedEx Cup Points to 1st
* $286,000 to 10th
Barracuda
* $3.5 Million Purse
* $630K to 1st
* 300 FedEx Cup Points to 1st
* $95K to 10th
Yesterday, Zynga announced it is acquiring Star Link.
Star Link is the maker of the mobile game Golf Rival. Zynga acquired Golf Rival for $525 Million. ⛳️
Golf Rival has added 6M downloads in 2021 and is the 2nd most popular mobile golf game!
#Golf
#business
Via:
@zynga
Nelly Korda fired 62 in the 2nd round of the Olympics 🔥
This matches the lowest round in Olympic Women’s Golf.
Maria Verchenova from Russia shot 62 in the final round at the 2016 Olympics in Rio ⛳️
Nelly leads by 4
#Olympics
#Golf
Eastern Wisconsin is expected to bring in $135 million in local economic activity from the Ryder Cup. ⛳️
It is amazing how rural Whistling Straits is in comparison to past and future Ryder Cup venues.
Full breakdown 👇 Have yourself a Monday :)
This is where Samuel Ryder comes in.
Samuel was allegedly donating a cup to the winning team after the match was played, but withheld the cup for a variety of reasons until the 1927 match in America.
The cost of the cup £300 - $26,500 in todays money.
Are you interested in the business and money behind golf? ⛳️
Tomorrow's email breaks down five of the top college golf facilities in the country!
Subscribe below - it's free; I appreciate the support :)
A full breakdown of the FedEx Cup Playoffs Bonus. 💰
10th Place in the FedEx Cup pays better than winning 5 PGA Tour events this year!
Link to more details 👇🏼
Thoughts on Kevin Na as a legit Ryder Cup pick?
20th in the standings.
T8 - Northern Trust
T2 - Wyndham
T23 - WGC
T2 - John Deere
Singles MatchPlay Record 8-10-2
#RyderCup
#Golf
So, In 1921, 11 Americans sailed out of New York Harbor to compete in the British Open.
But there was an idea, a one-day exhibition match against Great Britain at Gleneagles.
Great Britain ended up dominating the American team.
Every Monday, I write a newsletter breaking down the business side of golf.
My goal is to have 250
@readperfectputt
subscribers by the end of the year - we are at 151 - I know we can do it!
Join other intelligent and curious members below. It's free :)
In February,
@macklemore
launched his Golf apparel brand - Bogey Boys - now they are opening a 14,000 square foot store in Seattle. ⛳️
The store has a 1,500 square foot putting green. 🔥
Bogey Boys is also in two Nordstroms locations in Seattle.
Via:
@Forbes
Have you been to a Golf Simulator before? ⛳️
Today's email discusses the acquisition of Full Swing, a software and hardware visualization golf company.🏌️
Read the story below to see how much they were acquired for (it's a lot) 💰
Patrick Cantlay wins PGA Tour player of the year ⛳️
- 4 wins
- $7.6 million
- $14 million FedEx Cup Prize Money
- $1 million FedEx Cup Deferred Money
Interesting note: Cantlay was the first-ever athlete sponsor for Goldman Sachs - I'd say the relationship has worked well! 💰
Michael Jordan's Black Cat Ventures has made an investment in V1 Sports.
V1 Sports is a golf technology platform for swing coaches and players to improve their swing.
MJ has made other sports investments, including DraftKings and Dapper Labs
Via:
@Forbes
#Golf
#Business
Looking at Olympic Gold Medal Payouts heading into the final round for the Top 3 Golfers 🏅
X. Schauffele - $37,500
H. Matsuyama - $45,000
P. Casey - $0
The UK pays $0 for winning medals at the Olympic Games.
#gold
#Olympics
#golf
The global golf market is estimated to be $44 Billion, and growing over 10% per year, Rwanda saw a huge opportunity. Africa has over 900 golf courses, with half of them being located in South Africa.
Xander Schauffele was on a personal mission to win a Gold Medal this week at the Olympics. 🏅
He had unfinished business, for his dad.
The 2nd American to win a Gold Medal in Men's Golf, 121 years after Charles Sands.
Link to Xander's Story 👇
Rory McIlroy is building his investment portfolio.
We break down Symphony Ventures and their latest investment in tomorrow's email 📩
#Golf
#Business
Subscribe below, it's free :) 👇