There are 315 marketing strategies I used for myself & clients that created over $2B in enterprise value.
I put them all on a mind map for you.
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There are 315 marketing strategies I used for myself & clients to create over $2B in enterprise value.
I put them all on a mind map.
Want a free copy?
Like ❤️ & Comment and I'll DM it to you
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There are 315 marketing strategies I used to do over $431M in sales
I put them all on a mind map for you.
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There are 128 mental models I used for myself & clients that created over $2B in enterprise value.
I collected them all with full descriptions for you.
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There are 71 marketing & psychology "Mindhacks" I used for myself & clients to create over $2B in enterprise value.
I collected them all for you
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I summarized 425 business books I used to close over $439M in sales for myself & clients.
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I just returned from a CEO retreat with 49 founders with over $36B of exits under their belt. Here are 7 takeaways from three days of diving deep:
1. That business you thought was sexy as hell from the outside? It might be held together with chewing gum and duct tape and about
There are 315 marketing strategies I used for myself & clients that did over $439M in sales.
I put them all on a mind map for you.
Want a free copy?
Like ❤️ & Comment and I'll DM it
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There are 71 marketing & psychology "Mindhacks" I used to do over $431M in sales
I collected them all for you
Want a free copy?
Like ❤️ & Comment and I'll DM it to the first 231 people
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I made a LOT of mistakes growing & selling my agency.
Selling an agency for $10M+ is hard, so I made a diagram showing you how to do it:
Like ❤️ & Comment below what kind of agency you have, and I'll DM it to you
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There are 128 mental models I used for myself & clients that created over $2B in enterprise value.
I collected them all with full descriptions for you.
Want a free copy?
Like ❤️ & reply and I'll DM it to the first 200 people
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I made a TON of mistakes growing & selling my agency.
Want to sell your agency for $10M+? I made a diagram on how to do it.
Like ❤️ & Comment below what kind of agency you have, and I'll DM it to you
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There are 4 kinds of employees.
Two of them will destroy your company, and the others will 10x the results.
Lessons on how I learned to spot each kind, and how you can too ↓
She almost destroyed her business over a few dollars.
My client has a star employee, Bruce - a project manager - but he's way more
Sales rep on vacation? Bruce covers. Clients unhappy? Bruce was on it.
For 3 years he did the work of 3 people. That's when he asked a question ↓
I've reverse-engineered 7 steps to getting your company acquired from being a part of $2 billion in exits.
Want to see them?
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My agency retainer journey:
Year 1: $595/mo clients
Year 2: $1,500/mo clients
Year 2: $1,800/mo clients
Year 2.5: $2,500/mo clients
Year 3: $5,000/mo clients
Year 4: $7,500/mo clients
Year 4.5 $30,000/mo clients
It's not about more clients
↓
My father came to the US without speaking English. Worked in refrigerator/AC repair and bartending to get through college.
He founded two companies after age 60.
Here are 19 things I learned from him:
Entrepreneurs: I summarized 425 business books I used to create over $2B in enterprise value for me & clients.
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I'll post a link for you in this thread this Thursday for 24h only (then delete it)
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I’ve founded 3 companies & was a C-suite exec at 3 more - and refined a “magic” script to turn underperforming employees into A-level team members.
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Until I learned this, I was a terrible CEO:
Don't manage your team, and the company goes into a tailspin.
Micromanage, and the employees suffer.
Here's how I think about structure vs. flexibility when managing a team: 👇
How to write social posts that get noticed:
Old way:
• Stick to tight niche
• Post constantly
• Promoting product every time
New way:
• Write about more than your business
• Post only when you have something valuable to say
• Earn the right to pitch
And - it's easier ❤️
The most profit isn't found in marketing tactics.
It's in how you make the customer feel.
Here's how I build loyal customers that buy more, with less sleazy marketing:
Thread ↓
Ever been told that you need a huge marketing budget to be successful?
THIS IS A MYTH
I started my first two businesses with a marketing budget of under $500.
Here's how to do it: 👇
This hiring process got me the best employee I ever had.
A serious A-Player. Performance was an 11 on a 10-scale.
These counter-intuntive steps will help you get the best talent - and avoid bad fit team members BEFORE you give them an offer ↓
Underappreciated Take: pay more attention to customer retention than customer acquisition.
Most founders chase the new sale
Experienced founders know there's gold in the sales already made 👇
I'm constantly getting pitched by agencies telling me they'll get me more leads and sales.
If you hire them, you've hired an interior decorator for a house that's on fire.
Here's why I ignore Agency Spammers, and how I learned how to Scale Without Sales ↓
There's a reason why football coaches use playsheets instead of making it up as they go along:
So why isn't your business using them?
Here's how to make business decisions easier with playsheets ↓
I procrastinated and watched my first company tread water for two years.
Other entrepreneurs got shit done and I wondered what made them special.
Here's how to kill procrastination and hit your company goals ↓
She went behind my back, destroyed morale, then tried to hijack the company I founded.
The story of a hire gone very, very wrong, and how you can prevent it from happening as you grow your company. Thread ↓
Most companies aren't sellable.
I've advised hundreds of business owners,
and nine times out of ten it boils down to five specific reasons.
Don't want to build a company you can't sell?
Read this:
I’ve founded 3 companies & was a C-suite exec at 3 more - and refined a “magic” script to turn underperforming employees into A-level team members.
Stop the suffering. You know you want it.
❤️ Like & 🔃 Retweet and I'll DM it to you.
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“You’re doing too much, dumbass,” he said - and my ego was smashed.
This week I met two entrepreneurs
One had a simple website business. Just published articles on a blog and had a newsletter. Didn’t do any fancy SEO. Three years in, and he’s making ↓
My bootstrapped ecom journey:
Year 1:
$70k
0% margin
10 hours per week
Year 2:
$428.2k
20% margin
6 hours per week
Year 3:
$1.3M
45% margin
5 hours per week
Last 2 months 85% margin
This is a side project
Don't do more to earn more.
Do smarter to earn more.
Start now.
There's something interesting about superheroes.
Some of them are actually super, like Superman. Or dorky Aquaman. They have powers.
But there's a more interesting type of superhero.
A thread on superheroes and entrepreneurs: ↓
How to stand out in a crowded market:
1) Offer a unique product or service that solves a problem in a new way
2) Differentiate yourself through excellent customer service
(continued) 👇
Being a solo entrepreneur is lonely
And it's easy to get stuck in the weeds
because you don't have a partner to keep you on track
Here's a hack I used for years to keep the business growing ↓
Falling asleep to heavy metal (don’t do this)
One thing I did right as a parent was introduce my 12 year old daughter to metal from an early age.
But it didn’t turn out how I expected ↓
Most people waste THOUSANDS of dollars when starting a company
And it kills their momentum (or even the idea)
Setting up an LLC is a waste of time and money
Here's how I started my last 3 businesses without wasting time with paperwork. ↓
I've advised 912+ businesses over 27+ years. Most of them couldn't be sold in a firesale.
I made a short course that shows how you can set up for an incredible exit.
It's free today.
❤️ Like & 🔄 Retweet this post and I'll DM it to you
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AI won't kill your business, YOU will
And it will be bloody
Everything is going to change fast
but
It will start slow (so you might not notice)
But your business won't make it if: ↓
I was completely failing at my first business.
I was yet another small firm saying “big firm quality at small firm prices” … and prospects weren’t biting. Why?
It was BORING.
Here’s how I fixed it: ↓
Introverts - nothing is wrong with you
It's mainstream media making you feel bad
In movies and TV, extroverts are successful go-getters
Reality is different ↓
Introverts: Small talk doesn't have to be painful
Here are small talk hacks so you can do it without misery
Have 3-5 questions ready to get people talking about themselves
The more they talk, the better they feel ↓
You’re not hitting your goals because they’re too hard or too EASY
When I found the “sweet spot”, I went from hitting 40% to 85% of my goals.
I used to set really goals so big they seemed impossible
and was disappointed when I never hit them. ↓
In the next 36 months you'll get bloodied and bruised. Either:
1. you reinvent yourself to keep up with tech, or
2. your blood, sweat & years are nothing & your business is a zombie
This new technology will displace you. Here's how to future proof yourself ↓
"What if I spend a lot of money on advertising and it doesn't bring in any new customers?"
Advertising doesn't have to be a risky investment.
Here's how I keep it simple ↓
You have a million dollar business idea right now, you just don’t know it.
Every day people are launching successful businesses, and with no special inspiration.
I’ve launched 5. Each one was created the same way. ↓
I analyzed $2B+ of company sales I've been involved in. I found 7 steps that make companies worth more.
I put them in an easy-to-read guide.
Want it?
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I've advised 912+ businesses over 27+ years - and refined a “magic” performance review script that turns around chronic underperformers ... so you don't need to fire & deal with rehiring.
Want it?
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Have you ever considered flipping the script on the traditional job interview?
Instead of having the candidate answer questions first, try asking them to ask you questions instead
BEFORE they know about the job and the company. Because: 👇
MY LIFE ON ONE PAGE
"Are you wasting your life?"
... that's the question I asked myself, because one of my choices nagged me.
I'd wasted a lot of time running an agency - the early years long and painful. And while I did sell the business, how much of my life did I trade?
FIRING SUCKS. I’ve let go over 150 employees in 17 years running businesses - and refined a “magic” script to turn underperforming employees into A-level team members.
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CEOs - Don't fall into this delegation trap.
It's completely avoidable (and will be obvious after you read this thread), but most blunder right into it anyway. ↓
I've advised 912+ businesses over 27+ years - and reverse engineered 8 steps to scale your company with simplicity.
I made a simple diagram showing the strategy.
Want a free copy?
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Do you like failing?
No? Then this is for you ↓
All failure comes from risk
BUT
All success comes from risk
The goal in business is to get the best results (rewards) from the least risk.
Here's how I think about risk-taking in business so I get more wins and fewer losses:
Way I used to start companies:
- how much money can I make
- how little effort can I put into it
- how fast can I get there
Then I saw what those companies became (or didn't become) ↓
So many agencies are sitting on a gold mine and don't even know it
Spend all their time building assets for clients
And never build a real business for themselves
When 👇
Want to start a multimillion dollar business?
Think about competition differently
When you’re working for someone else, you’re rewarded for competing against other people
That's a zero sum game
That’s the system making you be a good employee for someone else ↓
I've been a part of $2 billion in exits - and found 8 steps to scale your company with simplicity.
I have a simple chart showing the strategy.
It's free today.
Want to see it?
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I started 5 businesses that did over $41M in sales without investors scaring me for motivation.
When you don't feel motivated, work is hard. You won't get anywhere if you resist taking action.
↓
Agency owners: when the economy was good, for an agency to sell at a good price it needed:
$2M in take-home profit, AND
20%+ margins, AND
20%+ growth for prior 3 years, AND
20% max revenue from any one client
Think that's hard? Well, now in this market it's even harder ↓
Most businesses will never cross the $1M mark because they do this:
1. Sell a lot
2. Delivery breaks, customers leave
3. Go to step 1
Pouring energy & cash into getting customers at the wrong time is a recipe for an unsustainable, unsellable trainwreck.
Do this instead: ↓
What are you going to do this week to improve
- Your business
- Yourself
- Your relationships
Each doesn't live in a vacuum. Here are 9 questions you can ask yourself every week ↓
I've analyzed the scale potential of 872+ businesses by hand - and boiled it down to 8 steps that scale your company with simplicity.
I made a chart showing the strategy.
Want to see it?
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Most people are SO predictable. You give them a time machine and they're all like:
“I’ll go back in time with the winning stock picks.”
BORING.
Let’s pretend I had a time machine and could only give myself entrepreneurial advice. Much more interesting: 👇
How to network without feeling phony:
STEP 1:
Find out these about the person you're networking with:
- what gets them excited
- what makes them feel safe
- what frustrates them
- what they aspire to achieve
(continued ↓ )
STOP watching side hustle videos. They’re going to make you poor. THIS is the real way to start a business that actually works. You don’t want to hear this, but you need to.
I was a C-suite exec at 3 companies & founded 3 of my own - and refined a “magic” script that can turn underperforming employees into A-level team members.
Stop suffering. Let me send you a copy.
❤️ Like & comment and I'll DM it to you.
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I realized I couldn’t even remember my annual goals. Not good. I'd set ambitious targets, but just 3 months in I'd forgotten them.
Business goals alone don’t work.
Here's how I founded, scaled and sold three businesses using accountability ↓
I'm an introvert who's done over $231M in sales in my career - without getting exhausted from people time
Selling requires people time
Here’s how I sell without getting drained ↓
I’ve had to let go over 151 employees during 17 years running businesses - and refined a “magic” script to turn underperforming employees into A-level team members.
Want a copy?
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I've advised 912+ businesses over 27+ years ... and use 8 steps to scale a company with simplicity.
I made a diagram showing how you can do it.
Want a free copy?
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I created 753+ strategic plans - and boiled scaling down to 8 steps.
I have a quick chart showing the strategy.
It's free today.
Want to see it?
❤️ Like & comment on this post and I'll DM it to you.
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I couldn’t breathe.
Every time I kicked hard to get a gulp of air, I lost a little strength. The riptide pulled me out further. I sunk below the waves.
I was pulled out of the ocean in Hawaii, glad to be alive. ↓
Services businesses need to slice profits in multiple ways to understand what's making money, and what's not.
Here's how I break it down for services companies I'm investing in: ↓
I've created over 753 strategic plans for entrepreneurs.
At the core of each one are two things: Simplicity and Scale.
Here are eight things to cover in your strategic plan to grow with less complexity. ↓
I spent YEARS chasing clients for small invoices - here’s what happened when I increased my prices by over 41x so I could deliver a MUCH better product-
What if getting jacked also jacked your bank account? Here’s why it worked for me, and why you don’t have to choose between health and a successful business.
Forget what they’re telling you about hacking dopamine to get motivated
I started scheduling my rewards
like buying a new watch for hitting a sales target
That 4x’d the size of my company while cutting my work to under 20h a week ↓
I'm advising our portfolio companies on one thing that will skyrocket them in 2023
The same reason their competition is hurting is why they're going to kill it.
Here it is 👇
I had my most-viewed Twitter post ever.
I gave away a resource I used to charge $18,000 for.
Embrace giving away everything you know.
What knowledge have you given away that could help a stranger who might never pay you?
↓
I've analyzed the scale and acquisition potential of over 872 businesses by hand.
Now I developed an online scorecard so you can do it yourself for free.
❤️ Like & 🔃 Retweet this post and I'll DM it to you
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Most companies looking for investors have no idea what they're in for
Odds of getting funded: ~ 0.6% (or less now)
Odds of being successful after funding: 8%
Raising now takes 9-18 months
... a 1 in 2,000 odds of success after focusing all your effort for months
↓
I used to hate entrepreneurs that were more successful than me.
And where I live, there are a LOT of them. Multiple homes, private planes, the whole nine yards.
It doesn't bother me any more, it does the opposite.
A thread ↓
One of the most decisions any business owner can make is hiring the right people.
Some companies attract A-Player Talent and crush it.
Others repel them, and greatly underperform as a result ... With the CEO wondering why.
Here's a step by step guide to get A-Players: ↓
What if finding new customers was just a matter taking what you have already, and using it in a different way?
Here are seven ways I expand the customer bases for our portfolio companies 👇
Leverage isn't always what you think
Nine words in a contract I negotiated netted me $1.7M ... because I knew how it would play out
Knowledge & experience is leverage ↓
I don't like failing, but I get stuck a lot.
SO
I never blame
- something I don't have
- the customers
- the market
Instead, I ask:
- what don't I know
- who knows it
- can I pay them to teach me
Invest
or
🔄 keep getting stuck
your choice