Patrick Campbell @Patticus Twitter profile | Pikagi

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Patrick Campbell

@Patticus

54,298

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Founded @profitwell (sold to @paddlehq ). Deep expertise in pricing, retention, and high output management. How can I help?

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Joined December 2009

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@Patticus

Patrick Campbell

1 year

Last year I went from $19k in my bank account to selling my company for $200M+ Then came what I call "The Champagne Problem Cycle": - Existential Crisis - Cocaine energy - 19 gas stations - A move to Puerto Rico Here's exactly what happens when you get rich 👇

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@Patticus

Patrick Campbell

2 years

10 years ago today @aaronsw took his own life after overly aggressive prosecution. He invented internet infrastructure. He defeated the greatest threat the Internet had ever seen. And you probably don't know who he is. You should. Here’s his story 🧵

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@Patticus

Patrick Campbell

2 years

How bad will the recession be? After analyzing revenue data from 27.2k companies: it's worse than we thought. - B2B getting hit hardest since '08 - Consumer $$ tanking What should you do? - 6 ways to not lose in recessions - 4 ways companies win in them Thread time 🧵

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@Patticus

Patrick Campbell

1 year

My favorite tool I learned hunting targets at the NSA: "Journey of a Dollar" analysis. Basically, when analyzing an industry the first step is mapping how a dollar flows through it. I map out: - Who touches the $ - How many they touch - How long they sit From this I'm able to

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@Patticus

Patrick Campbell

2 years

Our Twitter subscriptions plan needs work @elonmusk . I did a pricing study on 54.3k Twitter users to help you Doge Father. TLDR: - Verification should cost much less - Twitter Blue should cost much more - Twitter has a unique opportunity to 10x subscribers Thread time 🧵

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@Patticus

Patrick Campbell

2 years

I've hired 133 people. Sold millions in software. 0 funding. Want to know what holds your company back from being high performers? You treat your team like children. Let me explain. 🧵

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator Aaron believed research and public records should be free. Here’s the preamble to his Open Access Manifesto You probably don’t realize: - 98% of scientific research is behind a paywall - ~80% of legal records too “Patrick, why would that be a problem?” Let me explain.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator @FreeLawProject Aaron was charged with 13 felonies carrying up to 50 years in prison. JSTOR asked for the charges to be dropped. MIT asked for the charges to be dropped. But US Attorney Carmen Ortiz kept going. Aaron refused plea deals and due to harsh prison time threats took his own life.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator @FreeLawProject After his death, Ortiz conceded that she didn’t have enough to show Aaron acted for personal gain (big piece for the charges), nor evidence to support the harshest penalties. Prosecutors want to win. I guess lack of evidence doesn’t stop empty threats for a plea.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator @FreeLawProject @lessig Anyways. Just remember people like aaron exist. You don’t have to agree with what he did. Just know his ideals are important. We should all try to be more like the best of him. I leave you with a poem from the founder of the internet @timberners_lee

@timberners_lee

Tim Berners-Lee

@timberners_lee

12 years

Aaron dead. World wanderers, we have lost a wise elder. Hackers for right, we are one down. Parents all, we have lost a child. Let us weep.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator @FreeLawProject Lawrence @lessig sums it up best: “Somehow, we need to get beyond the ‘I’m right so I’m right to nuke you’ ethic that dominates our time. That begins with one word: Shame. One word, and endless tears.”

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator @FreeLawProject @lessig Aaron wasn’t perfect. He wasn’t the only person involved in these movements. But I can’t hold back all the tears when I think of his death. He’s the one person I’ve met who was the complete embodiment of truth and openness.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator @FreeLawProject @lessig @timberners_lee To learn more and to join in on Aaron's legacy, check out @AaronSwartzDay . If you think more people should know Aaron's story, feel free to show the thread some love, as well.

@Patticus

Patrick Campbell

2 years

10 years ago today @aaronsw took his own life after overly aggressive prosecution. He invented internet infrastructure. He defeated the greatest threat the Internet had ever seen. And you probably don't know who he is. You should. Here’s his story 🧵

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@Patticus

Patrick Campbell

2 years

@aaronsw Aaron lead a life that makes you insecure for binging HBO and YouTube shorts. - At 14 he helped invent RSS. - He dropped out of Stanford - Joined @paulg 's first @ycombinator class - Early team at Reddit And these aren’t even his big accolades. We’ll get to those.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator Imagine you're poor and get arrested. Did you know that accessing court records for your case costs money? They’re in the public record. They’re “owned” by the taxpayers. But you have to pay for them. Guess you’ll just go to jail. This is where Aaron dug in.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator @FreeLawProject @lessig In an era where truth has jumped from that which frees us to a four-letter word to an amorphous concept, we need more of the pursuit of truth, not less. It’s not a weapon. It’s not a liability. It’s not binary. It’s progress; and progress shouldn’t be closed.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator Aaron believed in the Open Internet. “Patrick, isn’t the internet always open?” No. Some people out there want: - more corporate control - tighter govt regulations - a lot more censorship Aaron was extreme in the other direction.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator @FreeLawProject In a truly amazing response, Aaron and crew organized hundreds of websites to go completely dark for a day. You couldn't access Wiki, Reddit, Craigslist. Even Google blacked out their homepage. Thankfully, we won. But then came the fight that ended Aaron’s life.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator Imagine you’re the scientist key to unlocking an energy breakthrough. You’re a smarty. But you need to read a bunch of research. Well, that research costs $40 *per paper* You probably can’t afford that, so no free energy. Here’s an even worse scenario…

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator After cashing out from Reddit’s sale, Aaron set his sights on PACER. PACER's a big ol' database of US court records. It’s not supposed to make money, but somehow makes $100M+ per year. Thankfully, Aaron and a group of hacktivists found a hole in the system...

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator PACER was "free" to access at 17 libraries in the US. All the group needed to do was write a handy Perl script on a thumb drive and plug it in. They downloaded 2.7M documents and set them free. When Sacramento library racked up $1.5M in charges, the FBI got involved.

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@Patticus

Patrick Campbell

2 years

I think "lean startup" and the "MVP" did more harm than good. Ship sooner, talk to your customers, etc - all good advice. But most end up shipping a piece of crap and going "there's no market 😱"

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator Thankfully, since access was free and no one was profiting, no felony occurred. PACER still charges, but a lot of pressure and orgs like @FreeLawProject lead to much cheaper access. This was just Aaron's warm-up though. Next came the biggest war in the history of the Internet.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator @FreeLawProject Aaron set his sights on releasing the largest academic database out there: JSTOR He created a script for mass downloading and hid it on a computer in an MIT storage closet. He downloaded millions of papers over months. MIT and JSTOR couldn't catch him. Then came the Feds.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator @FreeLawProject In 2012 Congress put forward a bill to combat piracy (SOPA/PIPA) The bill appeared to be a Trojan horse for the govt to take down any website without warning. All for "copyright protection". Certain companies loved this. Open internet advocates went to war.

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@Patticus

Patrick Campbell

2 years

@aaronsw @paulg @ycombinator @FreeLawProject MIT and JSTOR obviously didn’t intend for open campus access to be used this way. But MIT has a hacker culture and acts of rebellion are commonplace. Aaron got caught though. US prosecutors took a liking to the case and pushed forward with prosecution.

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@Patticus

Patrick Campbell

2 years

Recession looms. What should you do? Lots of generic advice past month. Ran an analysis on 23.2k subscription and SaaS companies, and here’s what I found. Things will mostly be fine, but two data points are pretty scary (especially in consumer and soon B2B). Let's ride 👇

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@Patticus

Patrick Campbell

10 months

Is anyone actually using ChatGPT? What's a task you've completely outsourced to it?

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@Patticus

Patrick Campbell

9 months

@gregisenberg Unsure if just clickbait, but this isn't SaaS dying, this is SaaS exploding. The SaaS community has been talking about this exact pricing shift for over a decade. There are even reports on this very topic published annually (some by yours truly)! :) Let me explain a bit 👇

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@Patticus

Patrick Campbell

3 years

Added a co-founder to the cap table a few weeks ago. No cliff. Weird vesting schedule though.

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@Patticus

Patrick Campbell

2 years

If your friend has a company: 1. Buy the product 2. Don't ask for a discount 3. Write a review/testimonial 4. Give them feedback and churn if it's not valuable. Being a friend is 1, 2, and 3. Being a great friend is all four.

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@Patticus

Patrick Campbell

1 year

The past 10 years I made companies $2.4 billion by fixing one piece of their business: Their pricing. Why'd they need me? Because even the smartest people don't know how their pricing strategy should change over time. So here's the exact pricing path to follow for growth 👇

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@Patticus

Patrick Campbell

2 years

Most SaaS Pricing: Them: "Pricing starts $29/mo." Me: "What about SSO?" Them: "It's now $9,999/month." Me: ...

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@Patticus

Patrick Campbell

3 years

Bought an NFT. Think it lead me to accidentally join a cult.

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@Patticus

Patrick Campbell

2 years

@drewsanocki I'm most interested in how the Blood Bank and Shake Shack differed in responses :)

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@Patticus

Patrick Campbell

1 year

Sold a company for $200M+ Graduated 1st in college Won a national title in debate Am I bottling confidence? Nope. I'm *incredibly* insecure. Just like a lot of you (and your teams). Here's the framework I use to turn that insecurity into fuel. It's called SCOREBOARD 🧵

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@Patticus

Patrick Campbell

2 years

Are we in a recession? Doesn't matter, because... Your customers THINK they're in one. Here's data from 18.3k customers showing how buyer behavior changed almost instantly. READ: You should be changing your landing pages and email copy immediately. 🧵

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@Patticus

Patrick Campbell

4 years

I'm 89.2k followers away from 100k. Do your thing twitter. This is how this works, right?

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@Patticus

Patrick Campbell

2 years

Sold @ProfitWell for $200M+ and the most common question I'm asked: How much $ did you get? 💰 Since you were bootstrapped, did the @ProfitWell team get equity? 📈 Here's the answer and how it’s all @andrewmason ’s fault (yea - the Groupon and work folk music icon) 👇

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@Patticus

Patrick Campbell

2 years

How bad will this year be for your business? After analyzing data from 33.6k companies - not good, but there's hope: - B2B on an uptick, but not why you think - Consumer $$ still tanking What should you do? - 5 ways to not lose - 3 ways to win Thread time 🧵

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@Patticus

Patrick Campbell

1 year

I built the pricing for 400+ companies, unlocking $2 billion+ in additional revenue. There's one add-on high-growth companies sell that you don't. You can implement it in 48 hours without any code:

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Patrick Campbell

3 years

Paid off our house yesterday. 🏡 Took us 2.25 years. Wasn't the best financial decision. Best emotional decision to date though. Here's some context for other startup folks on why we did this 👇

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@Patticus

Patrick Campbell

3 years

Saturday two Ukrainian founders called me terrified. We're flying them out. If you're a company in the region and need help, read below. If you're not and want to help, here's what we're doing, why, and how you can get involved. 👇

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Patrick Campbell

1 year

In the past six months, I spent serious time with 18 millionaires and 6 billionaires. They fell into two surprising categories 👇

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@Patticus

Patrick Campbell

2 years

AI. No one's asking the right question: "How much do customers *actually* care that your product has "AI"?" I wanted to know, so I collected data from 2.4k customers. Here are the surprising results 👇

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@Patticus

Patrick Campbell

1 year

My first job I hunted targets at the NSA. They gave me: - Tools to analyze anything - Tools I couldn't get anywhere else - Tools I used to build a company that sold for over $200M Here are the 4 tools I now use for analyzing any market, company, or opportunity like a spy 👇

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@Patticus

Patrick Campbell

1 year

I've spoken to 437 founders. Studied data from 37k more. Sold a company for over $200M. One crucial piece tends to separate companies growing rapidly from those being held back. It's often overlooked. Here's the framework. 🧵

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@Patticus

Patrick Campbell

2 years

Hidden secret I used to build @profitwell and sell for $200M+ with no experience: Reading. Seriously. Most of us suck at reading. We waste so much time and effort. So here’s my system 🧵

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Patrick Campbell

2 years

Just saw the fourth company valued at $100M+ on sale for less than $10M. GET YOUR CHECKBOOKS READY.

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Patrick Campbell

2 years

An MBA startup just asked me to sign an NDA for me to help them with their pricing for their product that doesn't exist (something I do for free). Ok, I think that's my limit. For the first time in history, I am not taking the call.

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@Patticus

Patrick Campbell

2 years

Made it into the @stripe marketplace hero image. 10 year overnight success.

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@Patticus

Patrick Campbell

3 years

"You can't scale a free product bootstrapped" 🙏 to all who trust us. Hope we provide enough value.

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Patrick Campbell

1 year

We hired 133 people. Had 68k users. 0 funding. Even then - I did every final interview for new hires. No matter the role. It was the single greatest use of my time, because it protected our team from a mistake you're likely making. Here's what I did in these interviews 🧵

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@Patticus

Patrick Campbell

2 years

3. Servant leadership If I'm your manager, I serve YOU. You tell me when you need me. My job is to get out of the way and remove blockers you're facing. You're an adult. We aligned on the goal and plan. Now I help when you need me. That's trust.

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@Patticus

Patrick Campbell

2 years

I just learned a B2B content writer is being paid $750k to write. Just to write. Probably nothing.

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@Patticus

Patrick Campbell

2 years

Discounting is a cancer on your growth. "But our sales team says they can't hit their numbers without them!?" Lies. Here's data on how they hurt you more than help (and what to do instead). A quick 🧵

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Patrick Campbell

2 years

@elonmusk @Jason @profgalloway @DavidSacks @HubSpot @dharmesh @levie @StephenKing @jack @ev @biz @a16z @chamath For everyone else - hope this was helpful and you learned something. Show some love to the thread

@Patticus

Patrick Campbell

2 years

Our Twitter subscriptions plan needs work @elonmusk . I did a pricing study on 54.3k Twitter users to help you Doge Father. TLDR: - Verification should cost much less - Twitter Blue should cost much more - Twitter has a unique opportunity to 10x subscribers Thread time 🧵

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Patrick Campbell

1 year

Turned 35 this week. My life's had wins: - Sold a company for $200M+ - National debate title - Found a full time boo And losses: - PTSD - Cancer and health - Social ineptitude Lots of reflections. Here's 35 somewhat controversial beliefs that got me through the years 👇

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@Patticus

Patrick Campbell

1 year

Am I doing this right?

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@elonmusk

Elon Musk

1 year

The more screentime users spend looking at a post, whether text, pic or video, the more it is boosted. Video posted natively to this platform will be boosted more than an external link, because way more time is spent watching a video than clicking on a link.

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Patrick Campbell

2 years

Lot of hot takes on @fast from people who’ve never built anything. Most folks who have who aren’t Twitter personalities are silent. Why? Because we know how hard it is even if we agree with the hot takes.

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@Patticus

Patrick Campbell

6 years

Met a SaaS CEO who legit hadn't heard about GDPR...he's going to have a great 10 days.

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Patrick Campbell

2 years

1. Default to truth. If it's not HR info, I share. How they're doing. How the company is doing. How I'm doing. Where we suck. You hired them literally for their brain since we're not digging ditches. If you can't trust their judgment, you shouldn't have hired them.

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Patrick Campbell

1 year

We fear public speaking more than death. I used to too. But then I won a national championship in debate. The secret? I learned HOW to speak using speaking frameworks. Here's the one I used to win the title and to sell tens of millions in software. It's called NEPC 🧵

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Patrick Campbell

2 years

4. Delegate decision making You hire someone. Pay them a ton. They think about a problem 100x more than you. Then you make the decision? High performers want the ball. Give it to them. Doesn't matter if they're junior (make decisions smaller) Give room to succeed (and fail).

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Patrick Campbell

2 years

You probably don't remember the last recession - it's been 14 years! Here's how the best survive: 1 Attack costs 2 Shore up customers 3 Accelerate cross-sell 4 Nuke current segments 5 Retool geographies 6 Slash discounts (ironic, I know) Let's walk through how they do each 👇

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Patrick Campbell

2 years

Most of you don't trust your team. "PC I trust my team?!" Then why do you: 1. Withhold information 2. Create policies for everything 3. Block progress to "check-in" 4. Hoard decision making That's not trust. Here's what you should be doing 👇

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Patrick Campbell

1 year

We bootstrapped a team to a $200M+ exit. One thing almost ruined it all - my autism. I had to work harder than most at communicating (and continue to fail a lot), but I found a good hack: Asking the right questions. Here are 9 questions I use to be a better manager. 🧵

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Patrick Campbell

2 years

The 2nd rule of SaaS: Stop trying to be everything to all people. Anti-personas are as important as personas.

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Patrick Campbell

2 years

Documentary we filmed selling @profitwell to @paddlehq for over $200M is LIVE 🎥 Check out the trailer and if you reply I'll DM the full version to you. 💪

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Patrick Campbell

1 year

I've completely crumbled meetings by asking: 1. Who's the decision maker? 2. When are they making a decision by? 3. What does good look like? You should always know these answers. If not, all energy should go to finding them before moving forward.

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Patrick Campbell

8 months

Cold Plunge Market Size: ~$400M # of people studied in cold plunge research: ~100 Not per study. In all the studies. Fascinating.

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Patrick Campbell

1 year

Something we're not ready for: The cost to get a customer through sales and marketing is up: 108.9%! And it's going to get worse. Because: - We've had no new marketing channels since 2016 - So everyone floods them - And AI will flood them more But here's how I'd avoid this:

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Patrick Campbell

4 years

This isn't what I normally post, but it's a summary of some morning reflections since Monday is the anniversary of @aaronsw 's death. He had a big impact on the world (and me). He's someone you should know. Here's a tribute.

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Patrick Campbell

1 year

The "lean startup" and the "MVP" did more harm than good. Yes: - Iterate - Ship sooner - Talk to customers BUT Most end up shipping a piece of crap and going "there's no market 😱"

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Patrick Campbell

4 years

Down 50.2 pounds in past 44 days. I'd like to thank mustard, seaweed, and egg whites. Oh, and @nivasravi , @hnshah , and @danmartell for the inspiration and help. 💪

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Patrick Campbell

2 years

I heard @sweatystartup needed a friend to drink bourbon with so I flew to Athens for a sleepover.

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@Patticus

Patrick Campbell

2 years

Found some crazy footage. It's from when @thesamparr met @SaraSodineParr .

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Patrick Campbell

2 years

Me in the first year: We need to write blog posts, build landing pages, schedule webinars, build this feature, strategerize a grand plan, AND hire 12 people. Met today: Let's send an email and see if 10 people are willing to get on the phone.

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Patrick Campbell

6 years

Today’s the 6th anniversary of @PriceIntel (now @ProfitWell ). We’ve come a long way since the 18 hour days of me just sitting in a room alone and getting help from @markitecht and @aaronwhite . Here are some lessons I’ve learned that reinforce or buck conventions. 1/

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Patrick Campbell

1 year

Well, back to the lab. Hope this was helpful. It's one guy's opinion after experiencing it and talking to others. Reply if you want me to go deeper on anything. Retweet this bad boy for me, too.

@Patticus

Patrick Campbell

1 year

Last year I went from $19k in my bank account to selling my company for $200M+ Then came what I call "The Champagne Problem Cycle": - Existential Crisis - Cocaine energy - 19 gas stations - A move to Puerto Rico Here's exactly what happens when you get rich 👇

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Patrick Campbell

4 years

Post COVID test negative. PC: 1 COVID: 0

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Patrick Campbell

2 years

@elonmusk @Jason @profgalloway @DavidSacks @HubSpot @dharmesh @levie @StephenKing @jack @ev @biz @a16z @chamath Well. I think I'm done. @elonmusk if you want to send the PJ for me to join the war room, I'm happy to clear my schedule. I wouldn't have my career or most of my friends without Twitter. Least I could do.

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Patrick Campbell

1 year

I asked 64 executives, 29 millionaires, and 6 billionaires about AI. One thing's clear - *everyone* is nervous. They don't know: - What AI disrupts - Who AI disrupts - How long disruption'll take So I collected data from 11.2k consumers. Here's what scared the crap out of me:

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Patrick Campbell

1 year

Spent two days analyzing financial data from 33.6k software and tech companies. We're seeing a clear turn in the market "recession". Here's what I found and a framework for what to do now. A 🧵

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Patrick Campbell

4 years

If you’re an exec/founder and you don’t feel like an idiot all the time, I think you’re doing it wrong.

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@Patticus

Patrick Campbell

1 year

My best tool to create content that made over $20M: "Emotional Resonance" maps When you script an ad, webinar, or sales pitch map how the viewer should feel as they watch it. Emotional humans buy so much more, so your flat content's losing you money. Here's how this works...

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@Patticus

Patrick Campbell

4 years

Discovered an interesting data finding on pricing strategy I've coined "The Amex Effect". It answers where you should price for maximum conversion for consumer and bottoms up B2B. Also explains why your credit card bill is higher than you thought. Here's the data/findings👇

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Patrick Campbell

4 years

They don’t prepare you for: “we may lose [team member] because his Pokémon card may sell for $250k” 😂

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@Patticus

Patrick Campbell

9 months

Fun fact: In this pic my pants were split throughout the inseam/crotch and I had to sew them weekly for months because I couldn't afford new ones. It's from our first press done by @KyleAlspach . Thanks for the love @tibo_maker . 🙏

@tibo_maker

Tibo

9 months

In 2012, this guy quit everything to start his own company. In 2022, his company was acquired for $200M. He captured an entire market by giving away software for FREE while making profits & 100% bootstrapped. The unknown story of Patrick Campbell & Profitwell 🧵

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Patrick Campbell

1 year

Based on the engagement with this post, I'll do a deeper dive for Monday. Just follow me to get it.

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Patrick Campbell

1 year

Body odor is completely made up. Marketers invented it to sell stuff and fuel a twenty two BILLION dollar industry. Here's the quick story 👇

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Patrick Campbell

4 years

Officially tested positive for COVID. Let the fun begin.

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Patrick Campbell

4 years

Moderna’s vaccine is such an east coast tech company flex. Not only 94.5% effective and can be stored in a regular refrigerator, but I’m sure the design and branding is terrible and east coast VCs didn’t fund it until it showed traction. This tweet’s audience: 13 people.

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Patrick Campbell

2 years

Have some *very* promising (and positive) data on the B2B SaaS market. Don't worry. There's some negative, too. Not great for consumer SaaS and ecommerce subscription. Publishing Monday. Reply with any questions and I'll try and pull more. Able to study 35k+ companies.

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Patrick Campbell

2 years

Turned 34 today. Still feel I haven't done enough and don't have enough time to do all I want to do. Had a fantastic weekend with folks on the same wavelength who all love the game. Big ups to @benmlevy and @ShaanVP for organizing. Here's to the next 34.

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Patrick Campbell

2 years

Right now you should: - Publish more content - Host more webinars - Plan in-person events - Building out a community You'll convert more customers now, but you'll also be the brand prospects remember as helpful when ready to buy. Plant seeds now. Harvest later.

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Patrick Campbell

1 year

Bud Light sponsored a trans influencer and then lost $20B due to boycotts. Those folks are bigots, right? Actually - 89% aren’t boycotting because of trans rights. This has been bothering me, so I collected data from 4.1k people. I uncovered a pretty big mistake👇

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Patrick Campbell

2 years

2. Minimize policies Want to lose top performers? Tell them "do this" and "don't do that". Instead do: unlimited vacation and pick your holidays. You know your energy. You know your religion. You know your family. Getting results? Great. Take time when you need.

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Patrick Campbell

1 year

Life's better when you constantly assume you could be wrong. You learn more. Resent less. And attract smart people. Being wrong says nothing about you as a person. Not being able to admit it does.

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