Starting my X journey from Z-E-R-O (11k+ followers before) | B2B Sales & Marketing | $600k+ in B2C marketing before pivoting to B2B | 19 y/o lifemaxxer
When
@ItsLeonBekteshi
and I made Adam Erhart over $60k in a month…
All we did was drive his email traffic to a simple sales page.
And his course converted like crazy.
Why?
Because of his warm audience and our branded story method.
And that's how we know what we do works.
Today is my reset.
I'm starting my X journey from scratch.
But before that I've...
• Made clients over $500k
• Worked with some of the biggest in the online space
• Built a big network of high-quality entrepreneurs.
There's a long road ahead that'll pay off soon.
A client of mine is very specific about her brand voice.
From the words, tonality, topics, and stories.
But instead of complaining (like the average copywriter lol)
I dialed it in…
And she loves all the emails I write for her.
I just signed a new client, a Volleyball Coach.
And the funnel I’m making him isn’t a traditional info funnel.
Why?
Because he has an E-com store for his courses and a ton of SEO traffic.
So instead, I’m upgrading his E-com funnel and implementing some info funnel tactics.
The older I get, the more generic the advice feels.
But the older I get, the more I understand that it all comes down to doing the basics, over, over and over again.
The most money I’ve ever made a client is $7k in a day.
Literally from sending emails to a mid-ticket product that had a high-converting sales page.
It’s that simple yet most people overcomplicate it.
And it’s no wonder why they don’t get results like this:
Most unconventional way to get over a sickness:
Do some exercise.
And no I’m not talking about running a marathon.
What I mean is…
- go on a walk
- Go play golf
- Go do some stretching
Blood flow, increased oxygen, and getting your heart rate up will help you recover
Ego isn’t your enemy.
It’s your best friend
The problem is you use it wrong.
Learn to embrace.
Learn to control.
Learn to use it fuel.
And your success will come much, much quicker.
ONLY build another product IF your 1st one is successful.
Or else you’ll distract your focus.
Avoid that by:
1. Building a mid/high ticket coaching/community
2. Focus on scaling it to at least 5 figures /mo
3. THEN introduce a low or higher ticket product
A mistake I made to many times:
I’ve worked with clients who paid amazingly but sucked to work with…
They either:
- Dragged like crazy
- Put things off for WEEKS
- Or didn’t do what they were supposed to
Remember, no service is DFY.
It's a partner.
You don’t start your marketing at the product, the strategy, the systems, or the copy…
You start it with research.
And once you understand who your market is and what they want…
Then you transition to planning.
It’s a process.
A big mistake I made:
Prioritizing followers over fans.
What did this do?
- My traffic suffered
- It hurt my audience quality a ton
- And my content was reaching markets I didn't want to serve
Don't make the same mistake as me.
Focus on building an audience, not a following.
In the times I’ve spent alone…
I’ve learned more than the times I’ve spent with friends, family, and my network.
The only exception is my mentors.
But being alone is powerful.
The creators who mail there whole list always churn faster.
Instead, set up segments and email based on subscriber activity.
You’ll reach your true fans more while lowering churn all together.
Everyone talks about ‘email marketing’ in the info space…
But what about SMS?
You can set it up EASILY and print an extra 5% to 15% profits.
And it’s pure copy (100% direct response)
So make sure to use it or you’ll be burning profits.
Focus your top of funnel with free value.
Focus your mid of funnel with free value and selling.
Focuses your end of funnel with pure sales.
Slowly transition and you won’t hurt the quality of your audience.
Started uni 1 day ago.
Working on getting a 9 to 5 mentorship.
And building my new biz to 7 figures.
I don't give a f*ck that I'll doing 80+ hour weeks.
I know I'll kill it.
Do you vibrate at a high frequency?
If not, make it your focus to do so.
The higher your frequency, the more:
- Money
- Luck
- And fulfillment
You’ll receive in your day-to-day life.
My brain loves working in systems...
But often times, this hurts my creativity.
Making me want to default my writing to be less “different”
But the way I fix this problem is by forcing myself to be creative.
After all, action is often the solution to 99% of your problems.
Honestly, I'm not a fan of vacations.
It messes up my schedule.
Makes me less productive.
And gets draining.
For me, fulfillment comes from living a good day to day life.
What about you?
Capture leads if you:
- Sell a mid ticket offer
- Sell a high ticket offer
- Sell multiple products
But if you sell a low ticket product ($50 and less…)
Skip the lead capture and sell that instead.
Here’s the secret to finding your passion:
1. Pick something to do that benefits you
2. Do it for a bit
3. Do it for a while
4. Do it for a long time
5. Then get so good at it you enjoy doing it
You don’t find your passion.
You create it.
You don’t need a welcome sequence.
Instead, you can either have
- A drip email course
- A quiz with personalized emails
- Or have a 2-3 mini welcome flow
And you’ll almost get the same results.
So just pick the method that fits your brand the most.
The best way to do outbound to info offer owners is Insta.
Yet 99% of info freelancers/agency owners fail at it.
Why?
Because they do what everyone else is doing.
So instead…
1. Learn proven cold outbound formulas
2. Craft your own message
3. Test and iterate
That simple.
I go out for 4-5 hours everyday.
And I still get more work done then 99% of business owners.
Literally just by being organized, planning, and doing what I gotta do.
Cold calling isn’t dead.
And it doesn't just work for the local business niche.
It's BY FAR the most effective, cheapest, and highest ROI activity you could do.
Hell, the only manual lead gen I'll ever do again is cold calling.
F*ck manual lead gen.
Everyone sales “automated Lead gen is dead…”
I disagree.
In fact, if done right then you’ll be swimming in booked calls.
After all, tell me…
Are you building a job or a business?
Because manual lead gen is the same as working a job.
Info ads are this simple:
1. Create 3 to 5 video ads
2. Run them (on Fb, Yt, or Native)
3. Test to see which performs the best
Then scale up the one that does.
Ads aren’t complicated… they’re simple.
The idea of needing an avatar is bullsh*t.
If you…
- Understand your market
- Understand your product
- And understand copy
Then that’s all you need to write copy.
Trust me, the copy will write itself.
If you sell a B2B-based info product.
Like helping sales reps/directors improve close rates.
You CAN use cold email to land clients and as traffic.
And honestly, it’s one of the easiest way to do so.
And because of this, in 2025, B2B info products will be the newest trend.
Last night, a millionaire gave me a tour of his house.
And the whole time I was pissed.
Why?
Because he achieved something I hadn’t yet.
Which makes me want to work my a** off to get it too.
@WrongsToWrite
Lmao
I used to get no girls
Then I went to the gym and build mass
Now I get no girls and have high schoolers asking me how to get big
Many.
The best funnels aren’t centered around the funnel itself…
Instead they’re focused on the market, traffic, and fulfillment of the product.
After all…
Your market is the priority.
Traffic is the lifeblood of your business.
And a 10/10 product beats 10/10 marketing.
I always look at how I can setup automated lead gen.
For any market, service, or offer.
When I don’t see a way… then it’s a red flag.
After all, traffic is the lifeblood for every business.
One of the highest ROI tasks a business owner can do is create more systems.
If they don’t…
- old ones will break down
- They’ll waste time
- And scaling will be an issue
But more systems solves this problem for good.
You attract your ICP by becoming an authority in the space.
You become an authority in the space by getting great results and displaying authority.
Stop trying to skip the hard part and start from the bottom.
A broke business owner who can't even afford a $1.5k investment shot me down because of my "age"
So what did I do?
I went all out.
Flexed my past revenue results, past influencer clients, and all the authority I have.
Bro was speechless.
And I declined working with him.
Men. Always pay for dates.
I took a girl out yesterday.
And I paid for the date, coffee, and drove too.
The result?
She f*cks w me.
Do the same and you'll be above most average men.
Copy fascinations are only as strong as your creativity and understanding of the market/product.
The better you are at these 2, the more intriguing your bullets will be.
Meaning high conversions, even IF only by a small percentage.
Money love speed.
But often times marketing doesn’t.
Why?
Because you need to give things time to gather data.
- Let the ad spend, spend
- Let the lead gen system start up
- Let the creative process & planning be natural
In marketing, patience & skill is better than speed.
No one will buy your course.
IF you don’t make them…
1. Like, trust and believe you
2. Believe in your mechanism
3. Believe in themselves
But if you nail all 3, they buy instantly.
I’ve neglected my sleep for the past 5 days…
Getting at max 6 hours per night.
The results?
- Brain fog
- Low energy
- More negativity
- Less productivity
- And poor clarity
So this is my warning to you…
Don’t be like me and neglect your sleep.
You’ll thank me later.
The amount of X-prenuers posting the same generic a** content is cringe.
If I here another “I was problem… then I did X, now I’m bullet 1 bullet 2 bullet 3” then your blocked.
Brain rot kills the mind.
Yet 80% of people do things that cause it.
But there is a simple solution…
Have a huge why.
So huge that you need to devote every second of your life working on it.
The winners in cold email are those who create unique angles.
- Give a different lead magnet
- Have a unique offer
- Show outstanding copy
The more different you are from everyone else, the better.
Outbound is far from dead.
In facts it's by far the best way to get clients.
It's reliable, fast, scalable, cost efficient, and easy to automate.
80% of the success comes from the marketing strategy which is where I excel.
It’s funny how 50% of all Ecom brand products can be found for 75% OFF on 1 site.
What site you ask?
Ali Express
And why is it 75% off?
Because most mfs are dropshipping it
Everyone thinks funnels are easy.
But no one talks about how to make them.
Because in reality, it’s not just good copy or knowing the strategy.
The design, campaign planning, structure, elements, and other factors play HUGE roles.
@AlexHormozi
It’s just the foundation of business.
It’s all helping the consumer solve a problem.
The bigger it is, the more they’ll sacrifice to have it solved