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Optimizely

@Optimizely

30,038
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Following
4,531
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20,773
Statuses

We're on a mission to help people unlock their digital potential.

New York, NY
Joined January 2010
Don't wanna be here? Send us removal request.
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@Optimizely
Optimizely
6 months
Looking for an operating system that allows you to achieve your content, experimentation, and commerce goals in one place? That's Optimizely One, a holistic operating system for marketers. Learn more about the all-in-one operating system for marketers:
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@Optimizely
Optimizely
5 years
Are you headed to #eTailWest ? Don’t miss our customer session featuring @ring on Feb. 20, and stop by booth 511 to see how you can use experimentation to deliver better customer experiences.
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@Optimizely
Optimizely
8 years
You may be surprised how quickly low-traffic websites can get significant results #ABtesting . Learn to do the same:
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@Optimizely
Optimizely
5 years
Attending #eTailWest ? Stop by booth 511 for your chance to win a pair of Apple AirPods!
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@Optimizely
Optimizely
4 years
The new Optimizely Agent takes a container microservices approach to help developers implement feature flags to better test new capabilities. Via @ITProToday #dev #featureflags
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@Optimizely
Optimizely
4 years
Take 5 minutes to get inspired with 5 feature management use cases. #prodmgmt #featureflags
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@Optimizely
Optimizely
5 years
When do you think digital experimentation will become a standard business practice? See how other business leaders responded in our Digital Experience Economy research report.
Within a year
264
1-3 years
351
3+ years
239
Never
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@Optimizely
Optimizely
6 years
Microsoft, Amazon, and Facebook conduct 10,000 or more experiments annually. What’s your number?
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@Optimizely
Optimizely
5 years
Extensions allow us to reuse some of our most frequently used code snippets, which is now what we use to launch experiments and #personalization campaigns.
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@Optimizely
Optimizely
4 years
Short on developers? Try Optimizely On-Demand Services for experiment building support.
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@Optimizely
Optimizely
4 years
If you think large-scale experimentation is just for businesses with digital roots, @HarvardHBS professor Stefan Thomke is here with three reasons to change your mind.
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@Optimizely
Optimizely
9 years
How To Build a Lead Generation Machine at a Startup #startup #leadgen @unbounce @adroll
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@Optimizely
Optimizely
6 years
Optimizely co-founders @dsiroker & @koomen have joined forces with #foundersforchange to support our mission for a more diverse and inclusive team
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@Optimizely
Optimizely
5 years
Are you headed to #AtlassianSummit ? Don’t miss our session on April 10th. Can’t make it? Stop by our booth (513)! @Atlassian
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@Optimizely
Optimizely
5 years
What does it take to be a standout experimenter at one of the world's top companies? Experimenters from @Uber and @Airbnb agree that it's less about technical skills, and more about these traits. #experimentation #careeradvice
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@Optimizely
Optimizely
4 years
Our new guide highlights how #experimentation can help you navigate your way through the new normal, with best practices based on our work with thousands of customers.
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@Optimizely
Optimizely
5 years
Learn how @WSJ has built a data-driven culture that leverages #experimentation to deliver a premium experience that grows their base -- and keeps members coming back for more. #media #cx
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@Optimizely
Optimizely
11 years
#6 : Try stripping the content off of your entire page. Replace it with a “Click Here for Free Beer!” button. http://t.co/4E8CCOC6Jm
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@Optimizely
Optimizely
5 years
Web experiments using Performance Edge load blazingly fast -- in less than 50 milliseconds. #Opticon19 #PerformanceEdge
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@Optimizely
Optimizely
5 years
We’re happy to share that we’ve raised $50m in Series D funding, led by @GoldmanSachs and @AccentureACTIVE . Learn what this means for our company, our customers, and the digital experience optimization space. #fundingnews #technews #seriesD
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@Optimizely
Optimizely
4 years
How can your team leverage Optimizely Rollouts? Here are five powerful capabilities and use cases.
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@Optimizely
Optimizely
5 years
Feature flags allow you to determine what is and isn't providing business value: Instead of telling your CEO you built 30 new features, show how much business impact the new features drove. @sdtimes has more on the importance of #FeatureFlags .
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@Optimizely
Optimizely
5 years
Introducing Optimizely Data Lab: a powerful toolkit for experiment analysis that helps data teams uncover deeper insights and build better reports. #Opticon19
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@Optimizely
Optimizely
5 years
This year's holiday shopping season is nearly a week shorter than last year - are you prepared to beat all your holiday #ecommerce goals?
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@Optimizely
Optimizely
5 years
Don't take our word for it - leaders like @amazon @Google & @facebook cite #experimentation as the key to constantly improving digital experiences. Join our webinar tomorrow, Feb 13, to hear how @HP is doing this by building a culture of experimentation.
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@Optimizely
Optimizely
4 years
Looking to accelerate the impact of your #experimentation efforts but not sure where to start? Our experimentation program manager @Bexcitement has compiled a set of templates + her own battle-tested tips and tricks in one free toolkit. Download it now!
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@Optimizely
Optimizely
5 years
Whether you’re already implementing your experimentation program or you’re figuring out where to start, here are 5 tips to help you move more quickly and get to scale.
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@Optimizely
Optimizely
4 years
Product has the goal and understanding of WHAT they want to build; engineering has the HOW and the WHEN. While those seem close, they’re not close enough. - @clairevo on common tensions between #product and #engineering , and how to fix.
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@Optimizely
Optimizely
5 years
In this five-part video series, @HarvardHBS Professor Stefan Thomke serves up fresh inspiration for excelling at #innovation & #experimentation .
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@Optimizely
Optimizely
5 years
We've raised $50m in Series D funding from @GoldmanSachs and @AccentureACTIVE to help companies create better digital experiences for their customers. Via @nmasc_ @crunchbasenews
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@Optimizely
Optimizely
4 years
👎 Bad news: There are a lot of not-so-great user experiences out there. 👍 Good news: It can be fixed with a focus on human-centered design. @AyeshaKMaz elaborates in @thenewstack Makers podcast #NodeJSInteractive #ux
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@Optimizely
Optimizely
5 years
Get this new report from @ForbesInsights to learn why organizing a center of excellence to share insights across your organization can separate the leaders from the laggards. #CMO #marketinginsights
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@Optimizely
Optimizely
5 years
Ready to begin experimenting? Start with these eight steps. #hbr
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@Optimizely
Optimizely
5 years
UX designers already use A/B testing to make graphical changes, but testing platforms have evolved to become more relevant for AD&D teams & software developers. Don't miss these new opportunities. #dev #ux
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@Optimizely
Optimizely
9 years
HUGE news at #Twitterflight : Developers can now use @Fabric to manage their Optimizely SDK in a single interface:
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@Optimizely
Optimizely
5 years
#Developers : We want your input! Help us build better experiences for the developer community by answering this quick five-question survey. #dev
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@Optimizely
Optimizely
4 years
Access exclusive content from leading experts in experimentation, product development & progressive delivery from companies like @github , @CNN & @auth0 at #Opticon20 . Join us!
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@Optimizely
Optimizely
8 years
Testing is small. Experimentation is big. Introducing #OptimizelyX : #experimenteverywhere
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@Optimizely
Optimizely
5 years
Speakers from @bookingcom @WSJ @indeed @Dropbox and more will join us for #TestAndLearn , our virtual event to help product managers, data scientists, designers & engineers build & test products at scale. Check out the agenda now!
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@Optimizely
Optimizely
4 years
Here's how our team writes automation tests for feature flags, using @Cypress_io and @SeleniumHQ . #featureflags #cypressIO #selenium #dev
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@Optimizely
Optimizely
4 years
The industry's leading experimentation platform will join forces with @episerver , a leader in Gartner Magic Quadrant for #DigitalExperience Platforms, to create a digital business powerhouse. Read the impending acquisition details here:
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@Optimizely
Optimizely
4 years
Are you using feature flags to roll out new products and features? Our new Optimizely Agent takes a container microservices approach to help developers implement feature flags to better test and release new capabilities.
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@Optimizely
Optimizely
5 years
Get your free copy of this @HarvardBiz article to learn how #experimentation can help you better focus on customers, how to prevent the #Agile process from going awry, and much more.
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@Optimizely
Optimizely
9 years
16 growth hacking tools that can give your #startup a boost online: http://t.co/ZwfCSIRcBW via @ventureburn
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@Optimizely
Optimizely
5 years
Learn how you can outperform your marketing goals by applying a data mindset through #experimentation on your #marketing list.
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@Optimizely
Optimizely
5 years
Product management expert & The Lean Product Playbook author @danolsen shares a methodical approach to using #analytics & #experimentation to improve your product, highlighted by real-world examples and case studies. #leanstartup
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@Optimizely
Optimizely
4 years
Challenge guesswork, opinions, and assumptions with data from product experiments with our free Product Experimentation Boot Camp. Sign up to take your experimentation to the next level!
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@Optimizely
Optimizely
4 years
Curious about how our marketing team uses our own products to test and deliver personalized experiences on our website? Here are four of our #personalization use cases.
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@Optimizely
Optimizely
7 years
Design thinking is not in contrast to quantitative data, but rather a compliment to it. Balance is key. - Whitney Mortimer, CMO @ideo
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@Optimizely
Optimizely
5 years
We’re excited to be sponsoring #ProductCraftCon ! Join us May 9th in San Francisco at Palace of the Fine Arts. Use discount code Optimizely25 to save 25% on registration!
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@Optimizely
Optimizely
9 years
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@Optimizely
Optimizely
4 years
The new Optimizely Agent allows you to achieve production-scale faster with your feature delivery and experimentation platform. Explore it now: #fullstack #rollouts #dev
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@Optimizely
Optimizely
6 years
20 years into the internet, we're still facing the issue of "packaged" software. A better solution? The Digital Experience Stack: featuring Optimizely + @fullstory @Amplitude_HQ @contentful @tealium @newrelic @Atlassian & @AWS . #Opticon18
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@Optimizely
Optimizely
6 years
Become a change agent in your own organization. Get inspired with case studies from world-class experimenters. #inspiration #experimentation #optimization
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@Optimizely
Optimizely
5 years
During Developer Night at #Opticon19 , we saw these three big themes from developers looking to increase #experimentation velocity and ultimately drive a culture of experimentation. #dev #developers #proddev
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@Optimizely
Optimizely
4 years
Get predictions from digital innovators like @farfetch , @FedEx and @CR_UK in this look at the 8 trends you can expect to see this year.
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@Optimizely
Optimizely
4 years
How did the product team at @HRBlock cut superfluous releases by 25% and save 40+ hours? Read on.
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@Optimizely
Optimizely
5 years
Attending #AtlassianSummit this week? Swing by booth 513 to get an Optimizely demo and a chance to win a Nintendo Switch. We look forward to seeing you!
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@Optimizely
Optimizely
6 years
Create a culture of experimentation to increase user engagement and retention via @BoundlessAI
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@Optimizely
Optimizely
5 years
Shout out to our TPM @keithadam for making sure we always "visualize work more broadly / at a higher level than you initially think necessary (left, right, up, down)” via his #engineering wall of work featured in this article by @johncutlefish .
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@Optimizely
Optimizely
5 years
The #FinServ sector is in the midst of a transformation to improve customer experience — is your brand on board or lagging? #cx
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@Optimizely
Optimizely
9 years
What makes a great mobile app stand out from the crowd? Steal these tips: #mobile #app http://t.co/AiJwVRdxEG http://t.co/Bl2ifVNHsk
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@Optimizely
Optimizely
4 years
Accelerate your experimentation program with these 15 templates to get you up to speed quickly.
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@Optimizely
Optimizely
6 years
Announcing a partnership with @Amplitude_HQ @Atlassian @AWS @contentful @fullstory @newrelic & @tealium : The Digital Experience Stack, for building world-class marketing, product & engineering stacks.
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@Optimizely
Optimizely
4 years
We're partnering with @Contentsquare to help brands achieve a virtuous cycle of experimentation — from figuring out the most impactful testing to optimizing experiences in real-time for continued performance success.
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@Optimizely
Optimizely
8 years
According to @datanyze , only 21% of @ycombinator companies are A/B testing, but 93% use Optimizely:
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@Optimizely
Optimizely
5 years
"Experiment, or you're going to get crushed by somebody who does." Our CEO Jay Larson talks about why there's so much excitement around experimentation at #Opticon19 in this @Nasdaq video.
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@Optimizely
Optimizely
9 years
#SaaS powerhouses @KISSmetrics and @Marketo to speak about building their growth engines at #Opticon2015 : http://t.co/p3JRfUdeCJ
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@Optimizely
Optimizely
5 years
How are you responding to digital disruption? This annual study from @mitsmr & @Deloitte cites experimentation & iteration as key strategies for staying ahead. #MIT #digital #experimentation
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@Optimizely
Optimizely
9 years
New tech is scary until people realizes it helps people, says @pmarca . Such as: http://t.co/0ob2kbwDT6 #Opticon2015 http://t.co/veGda7v5Kd
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@Optimizely
Optimizely
9 years
90 Fresh Growth Hacking Tools and Tips To Boost Conversions: http://t.co/ja0Gxs2UB6 via @UsabilityTools #CRO #growthhack
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@Optimizely
Optimizely
5 years
In this new article from @HarvardBiz , you'll discover the one simple and often overlooked way for larger companies to experiment. Get inspired with learnings from @Uber , @Airbnb and more.
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@Optimizely
Optimizely
4 years
Happy to work with customers like @Microsoft @AlaskaAir @IBM @FOXTV @eBay @LendingClub @Gap and many more! ❤️ Check out our case studies for a dose of inspiration. #CustomerLove
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@Optimizely
Optimizely
10 years
Growth Hacking: Marketing For Startups http://t.co/sT7ZcSFfRe via @forbes #growthhacking
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@Optimizely
Optimizely
5 years
Our #Opticon19 closing keynote speaker @maejemison was the first woman of color in the world to go into space -- exactly 27 years ago today! 🚀Don't doubt, DARE.
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@Optimizely
Optimizely
7 years
In his session at @CloudExpo , @brianglucas will share why experimentation is essential for top dev teams #devops
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@Optimizely
Optimizely
5 years
Have you heard? Ashton Kutcher ( @aplusk ), co-founder of @sound_ventures_ and @thorn , is joining @CarlTsukahara for a fireside chat at #Opticon19 . Don't miss out - get your tickets to #Opticon19 now!
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@Optimizely
Optimizely
5 years
Digital experience optimization is more than just a competitive advantage; it’s a mainstream business practice for industry-leading organizations. See how we’re raising the bar with our new round of funding.
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@Optimizely
Optimizely
9 years
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@Optimizely
Optimizely
5 years
Our new ROI Model empowers experimenters to better understand and demonstrate the value experimentation is driving within your business. #Opticon19
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@Optimizely
Optimizely
5 years
Are you ready to dive into experimentation? Start with this checklist from @HarvardBiz .
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@Optimizely
Optimizely
5 years
Feature flagging enables you to test small changes and detect if they’re impacting the metrics that the organization cares most about. @sdtimes and @thatsjonsense have more reasons why you should be using feature flags.
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@Optimizely
Optimizely
3 years
Big News! We are planning to bring @WelcomeSW into the Optimizely family! More details about the acquisition are in the press release. Watch our page for more insights and information about what this means for customers, partners & more throughout the day.
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@Optimizely
Optimizely
5 years
At #Opticon19 , attendees saw firsthand how organizations are changing the world one experiment at a time. Here, our top takeaways from our most well-attended and comprehensive customer conference to date.
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@Optimizely
Optimizely
8 years
How A/B testing at @LinkedIn @Wealthfront and @eBay made @Instacart 's @eshmu a better manager:
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@Optimizely
Optimizely
10 years
Why A/B testing is a marathon, not a sprint: http://t.co/2usm3TpKvj #realtalk
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@Optimizely
Optimizely
9 years
How To Build a Lead Generation Machine at a Startup #leadgen #startup
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@Optimizely
Optimizely
8 years
How To Build a Lead Generation Machine at a Startup: #leadgen #startup
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@Optimizely
Optimizely
9 years
70 Awesome Tools for Growth Hacking and Bootstrapping your #Startup : http://t.co/LWVp2W14YQ via @UPGlobalHQ
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@Optimizely
Optimizely
9 years
31 People/Places Everyone in Conversion Rate Optimization Should Follow: http://t.co/6CkqX2X2sE #CRO #optimization
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@Optimizely
Optimizely
5 years
Tickets are selling fast! Secure your pass for #Opticon19 and hear from keynote speakers @aplusk and @maejemison .
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@Optimizely
Optimizely
5 years
Attending @tealium #DVSD ? Join our roundtable discussion to learn how you can use experimentation and personalization to deliver relevant digital experiences to every single one of your customers.
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@Optimizely
Optimizely
5 years
We help #product teams experiment and roll out features at every step of the #development process. Build better products and launch products safely every time with resources from @HarvardBiz , @forrester and more. #Agile
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@Optimizely
Optimizely
5 years
Our customer session is happening TODAY at #eTailWest ! Join us and Jerryking Ajih of @ring at 2:40p during Track E in Springs G.
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@Optimizely
Optimizely
5 years
Over half of the companies we surveyed see 10%+ revenue lift from experimentation. What would 10% growth do for your organization? Learn more in our inaugural Digital Experience Economy Report.
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@Optimizely
Optimizely
5 years
Whether you're defining your north star metric, designing a feature, building backend logic, or optimizing your UX, our guide for #proddev teams gives you the tools to drive your product goals with a Test and Learn approach.
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@Optimizely
Optimizely
12 years
The A/B Test: Inside the Technology That's Changing the Rules of Business | Epicenter | http://t.co/7F3GfcaP http://t.co/Yp5NPPDO
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Optimizely
5 years
Replace #digital guesswork with evidence-based #optimization . Get #inspired with case studies from world-class experimenters who are creating real change in their organizations.
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@Optimizely
Optimizely
4 years
Opticon has gone virtual! Join us Sept. 16-17 from the comfort of your home office for this year’s #Opticon20 - The Science of Getting it Right. Register for free 👇
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