OpenX @OpenX Twitter profile

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OpenX

@OpenX

6 years

Our #AWnewyork installment of "Exploring Digital Minds" is here! In this episode, @ianwdavidson sits down with @BeeswaxIO CEO @aripap to discuss the trends he's seeing at Advertising Week, his trust in the programmatic industry and more!

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OpenX

@OpenX

6 years

Nearly half of all holiday purchases will take place digitally this season. Learn more in our holiday shopping report with @HarrisPoll

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OpenX

@OpenX

6 years

Consumers are opening up their wallets for the 2018 holiday shopping season and advertisers have a unique opportunity to capitalize. Read more in our report:

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OpenX

@OpenX

6 years

Excited to be Twitter’s exclusive exchange launch partner on this new experiment helping to bring unique inventory to brand marketers and new revenue opportunities to publishers

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OpenX

@OpenX

5 years

We’re live with @gavjs at #CannesLions ...

OpenX - @OpenX

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OpenX

@OpenX

6 years

Learn how @dailymotion is navigating the wild west of #CTV in the latest episode of Exploring Digital Minds

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OpenX

@OpenX

6 years

If advertising on the open web is ever going to catch up with the walled gardens, there needs to be a fundamental reset in terms of approach. OpenX Chief Product Officer Todd Parsons explains why in the latest on @Adweek #digitaladvertising

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OpenX

@OpenX

6 years

Hear from @mediamath 's Lewis Rothkopf ( @lewisnyc ) on MediaMath's strengthened commitment to policing fraudulent supply partners in the latest #AWnewyork edition of "Exploring Digital Minds" here

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OpenX

@OpenX

5 years

We’re live at #canneslions with OpenX global head of publisher partnerships @mesa_maggie

OpenX - @OpenX

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OpenX

@OpenX

6 years

"The ability to be nimble and adapt to market changes quickly has allowed us to successfully help marketers solve fragmentation challenges." Read more in Tim Cadogan's Q&A with @Forbes

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OpenX

@OpenX

6 years

"...failure of the programmatic industry to recognize and adjust around the needs of marketers has caused ad spend to shift toward the walled gardens." OpenX's Todd Parsons explains how to bring that spend back to the open web on @Adweek

Programmatic Hasn’t Been Able to Live Up to Its Potential

There needs to be another option to the walled gardens.

www.adweek.com

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OpenX

@OpenX

9 years

In case you haven't heard - we're not afraid of commitments #RTG @OpenX

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OpenX

@OpenX

2 years

Wondering if your ad tech partners are losing focus on your business as they jockey for position in the market? Read today's article from our own Geoff Wolinetz and make sure you own your future success during this critical time of year and beyond.

As tech giants spar, publishers and brands demand transparency

Geoff Wolinetz, SVP of Demand Partnerships, OpenX, explains how the ad tech landscape is evolving. Publishers and brands will select partners not for

mediamakersmeet.com

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OpenX

@OpenX

6 years

According to our research with @MMAglobal and @mediamath , nearly 80 percent of consumers say opt-in video provides a better advertising experience than other types of ad formats, particularly mid-roll or in-feed video! Learn more at

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OpenX

@OpenX

6 years

Media fragmentation has created a ecosystem that's difficult to navigate for advertisers. Read CEO Tim Cadogan's Q & A with @Forbes as he explains how OpenX can help marketers ensure they can reach consumers today while ensuring brand safety.

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OpenX

@OpenX

6 years

Learn how @BuzzFeed is incorporating programmatic into its massive content business in the latest episode of Exploring Digital Minds

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OpenX

@OpenX

6 years

Media fragmentation has forced brands and agencies to rethink their marketing strategies to better reach today's consumers. OpenX CEO Tim Cadogan explains how they can successfully navigate this shift in his Q&A with @Forbes

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OpenX

@OpenX

10 years

"Mobile accounts for 25% of ad requests in the OpenX Ad Exchange, tripling in volume YoY" http://t.co/Bv6gbCKVSF http://t.co/5gORHuta7H

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OpenX

@OpenX

10 years

OpenX accepts #icebucketchallenge from @YP . @jasncwhite @miketodd @ari_oberman and @mediamath ’s Sam Cox are next! http://t.co/w2DXE84cDL

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OpenX

@OpenX

11 years

. @OpenX 's CEO @TimCadogan has written a great piece on the evolution of #programmatic ads. Read it here: http://t.co/Xin8VPNbIH #myindustry

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OpenX

@OpenX

6 years

The next episode in our #AWnewyork "Exploring Digital Minds" series features @tag_today CEO @mikezaneis . Watch his discussion with OpenX's @DallasLawrence here!

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OpenX

@OpenX

10 years

Join our Director of @OpenX Labs @paislee_tweets Thursday to find out more about AngularJS in practice http://t.co/6JOLHP0Q0e #engineering

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OpenX

@OpenX

5 years

The business of an agency, and the future of the agency, is not ads. It's about understanding a client's business, understanding business transformation, and understanding that yesterday's models for marketing don't work today. - @rishad from @PublicisGroupe #TheXchange19

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OpenX

@OpenX

2 years

How is your business tackling sustainability? Checkout The Drum's recent report on #sustainability in advertising and how companies like OpenX are driving toward sustainable practices and global standards: #greenbusiness #marketing #carbonneutral

How the industry must tackle digital advertising’s massive carbon footprint in 2023

While most marketers express concern over climate change, programmatic advertising’s formidable carbon footprint persists. As part of our Data and Privacy Deep Dive, sustainability experts outline...

www.thedrum.com

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OpenX

@OpenX

7 years

Viewability is still somewhat of a black box for mobile advertising - @JQuaglia explains how @integralads helps publishers deliver greater transparency to advertisers

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OpenX

@OpenX

6 years

Thank you to everyone who helped us celebrate #OpenXTurns10 over the last couple weeks, and a special thank you to all the unreasonably awesome OpenXers who helped make the last decade so incredible. Cheers to the next 10 years! #LifeAtOpenX

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OpenX

@OpenX

13 years

今の時代の広告配信の難しさ - ��ョートビデオをご覧下さい http://t.co/lfNA88yA

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OpenX

@OpenX

6 years

OpenX is excited to announce that Accenture executive Roxanne Taylor, one of the world’s most respected brand marketing leaders, has joined our board of directors. Learn more here

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OpenX

@OpenX

8 years

That's what we're talking about! a lot easier to understand what's going on.

Terence Kawaja

@tkawaja

8 years

Amazing how much cleaner the LUMAscape is when filtered for $100 MM in revs cc @timcadogan @OpenX

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OpenX

@OpenX

8 years

. @IndexExchange on the role of independents & the rise of header bidding: there will always be a need for a 2nd check on the incumbent.

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OpenX

@OpenX

8 years

Just a few hours left until we set sail w/DJ Jazzy Jeff ( @djjazzyjeff215 ) #OpenXYachtLife #lifeatOpenX #AWNewYork

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OpenX

@OpenX

6 years

Today, OpenX and Google ( @GCPcloud ) have announced a first of its kind 5 year collaboration that will bring our entire exchange into the cloud. Learn more

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OpenX

@OpenX

2 years

Bespoke #advertising solutions speak directly to your goals and requirements — and we're building them for clients of all sizes every day. Our expert team understands buyers and builds successful consultation-centered approaches. Find a better partnership.

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OpenX

@OpenX

10 years

Terrific @Forbes article by @robhof re @PixalateInc 's #RTB quality index. Read here: http://t.co/JhDB5kFZYK @OpenX http://t.co/9fqATMjphu

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OpenX

@OpenX

5 years

Special thanks to the brand marketing leaders from @MetLife and @Betabrand and @mrsharma for joining us on stage at this year's BrandFest NYC. We had a blast! Thanks @Brand_Innovator for having us.

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OpenX

@OpenX

5 years

Live from Sydney for adweek APAC with OpenX co founder Jason Fairchild

OpenX - @OpenX

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OpenX

@OpenX

7 years

. @ZiffDavis ' Michael Irenski explains why he thinks now is a great time to be a publisher

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OpenX

@OpenX

8 years

Congrats IDG Tech Network for winning the award for Most Innovative Publisher #dtausa

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OpenX

@OpenX

8 years

#ICYMI Ranking #1 in quality for web AND mobile app inventory: OpenX #sellertrustindex @performanceIn

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OpenX

@OpenX

5 years

Great session with our Chief Brand Officer @DallasLawrence on the future of #OTT and advertising. Thanks for having us!

Brand Innovators

@BrandInnovators

5 years

“The average #OTT streamer consumes 2.5 hours of content every day and they do it everywhere." -- @OpenX 's @DallasLawrence breaking down the mainstream rise of #OTT 👌

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OpenX

@OpenX

8 years

Thank you to The Drum for bringing your amazing awards in digital advertising to the US! #dtausa #confettifordays

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OpenX

@OpenX

10 years

RT @adoperations : Major League Gaming Selects @OpenX as its Unified Digital #Advertising Platform http://t.co/iPxX3YvMvV

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OpenX

@OpenX

7 years

Jason Fairchild at #CES “Many exchanges today have only 1 or 2 people working on quality. At OpenX we have 32, and this commitment to quality is really what separates us from the pack driving real value for publishers.”

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OpenX

@OpenX

5 years

Getting ready to make some waves with a big announcement this week...

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OpenX

@OpenX

6 years

OpenX is proud to be one of only 5 companies today to achieve Platinum Status recognition from @tag_today for its commitment to quality

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OpenX

@OpenX

6 years

OpenX turns 10 today! Join us in celebrating over the next 10 days via our special blog series. Read about OpenX in 2008 in the series kick-off here: #OpenXTurns10 #LifeatOpenX

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OpenX

@OpenX

2 years

Exciting news: @OpenX is a proud winner of the Best Application of ESG category in The Wires 2022 Global Awards! And congrats to all our fellow winners and nominees. Read more about it: #thewires2022 #digitaladvertising #sustainability #ESG

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OpenX

@OpenX

6 years

OpenX CEO, Tim Cadogan, talks about our $25 million investment in quality initiatives and shares his thoughts on recent changes in the industry on the latest @Adexchanger Talks podcast hosted by @zachrodgers , listen in:

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OpenX

@OpenX

5 years

That's a wrap on #DMEXCO19 ! We had a great few days meeting with our current and future partners. Thanks to all who came by and a special thanks to @LiveRamp and @Chartboost for partnering with us on 2 great happy hours!

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OpenX

@OpenX

5 years

Our Chief Brand Officer will be interviewing some key members of our team in Cannes from 4/16-4/20. Check out our schedule and tune in to hear more on some of the key topics discussed at #CannesLions !

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OpenX

@OpenX

6 years

OpenX VP of Partner Services, @gavjs , answers 10 questions about his journey in digital advertising and more. Read the full Q&A on @TheDrum

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OpenX

@OpenX

7 years

Our Co-Founder and CRO @JasonFF shares key steps advertisers need to take to ensure their holiday ad dollars aren't lining the pockets of fraudsters in this must-read @MediaPost piece

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OpenX

@OpenX

13 years

広告主としてのあなたの問題は６０秒で消え去ります http://t.co/lfNA88yA

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OpenX

@OpenX

7 years

We're clear about our investment in quality. Last year we invested $17M to protect publisher and advertiser investment in digital - and we're increasing that by more than 60% in 2018 to ensure brands and publishers can trust OpenX. See @wsjCMO for more:

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OpenX

@OpenX

7 years

Looking forward to hearing from the always insightful @tkawaja discuss "the great adtech cleanup" at #RampUp18 Quality is a choice and it is time we start to hold bad actors to account if we are going to rebuild trust in digital.

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OpenX

@OpenX

9 years

. @OpenX named as one of @AdAge ’s Top Fifty Best Places to Work in 2015

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OpenX

@OpenX

6 years

Dive in deeper into our partnership with Google on @Forbes

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OpenX

@OpenX

8 years

As @pchmedia 's 1st header bidding partner, we've helped them earn a 26% ↑ in revenue with Bidder & PMPs.

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OpenX

@OpenX

5 years

Our OpenX + @LiveRamp happy hour at #DMEXCO19 is underway!

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OpenX

@OpenX

7 years

#rampup18 debate on how to clean up adtech: “Everyone spending money should be asking for proof. There is a lot of smoke and mirrors out there.” @JeffGlueck #qualityisachoice

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OpenX

@OpenX

9 years

Ad spend wasted on fraud is money taken away from the publishers with real audiences @WhiteOps CEO at #ATSNY15

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OpenX

@OpenX

9 years

. @OpenX rises to #1 in @PixalateInc Global Seller Trust Index for real time bidding http://t.co/HvjTb4Y1Mh http://t.co/lZT1bMIoOM

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OpenX

@OpenX

7 years

The importance of quality & security in #digitaladvertising cannot be stressed enough. @Adweek takes a deep-dive on the topic and shares how we made the decision to prioritize quality back in 2013 -- now others in the industry are following:

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OpenX

@OpenX

7 years

Kicking off the morning with @TheDrum at #progpunchNY

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OpenX

@OpenX

6 years

"Now a $45 billion dollar industry, programmatic advertising has grown rapidly over the last decade and shows no sign of slowing down." -Tim Cadogan #CollisionConf

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OpenX

@OpenX

6 years

OpenX has partnered with Google ( @GCPcloud ) to become the first ever major exchange to move all on-premise workloads fully into the cloud and become truly serverless

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OpenX

@OpenX

9 years

The future of digital advertising hinges on all industry players implementing higher standards for ad quality

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OpenX

@OpenX

6 years

OpenX's @gavjs predicts 5G technology will start to accelerate the evolution of digital advertising in 2019 in his piece for @MMMagTweets

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OpenX

@OpenX

6 years

Where has the time gone? Watch Co-Founder Jason Fairchild and CEO Tim Cadogan reminisce over the origins of the ad exchange in the first installment of our 10 year anniversary video series here: #OpenXTurns10 #LifeatOpenX

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OpenX

@OpenX

5 years

We’re live from the OpenX beach at #canneslions with our chief product officer Todd Parsons

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OpenX

@OpenX

7 years

Jason Fairchild #PGWorldForum "GDPR is the largest piece of legislation to impact advertising ever. It touches everyone, not lightly, with a hammer. The good news is as we get into compliance the fraud spewing counterfeiting actors will be gone leading to a cleaner trusted market

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OpenX

@OpenX

7 years

We're thrilled to welcome Paul Ryan, a true innovator and visionary in our industry, as our CTO.

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OpenX

@OpenX

10 years

Want to know more about programmatic advertising? via @Inc #adtech #programmatic http://t.co/faDqEDYy9R

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OpenX

@OpenX

2 years

Read the new report from ExchangeWire and @OpenX , which uncovers what brands, agencies and publishers need to become #sustainable : #sustainability #marketing #DigitalMarketing #DigitalAdvertising #GreenBusiness #ClimateChange #CarbonEmissions #adtech

This link will take you to a page that’s not on LinkedIn

lnkd.in

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OpenX

@OpenX

7 years

Excited to announce that we've acquired Mezzobit and PubNation to strengthen our quality offerings for publishers

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OpenX

@OpenX

5 years

Come learn about The Power of Open at #DMEXCO19 ! We had a great day 1 topped off with an @OpenX + @Chartboost happy hour. Thanks for all who stopped by and if you haven't seen our booth yet be sure to check it out! Where: Hall 8, Booth C-019

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OpenX

@OpenX

7 years

#Rampup18 Foursquare CEO @JeffGlueck "I would love to see marketers get more educated, just as (P&Gs) Pritchard has, and start asking the right questions about the tech stack, about the quality of the data. That’s how we clean up the market. #qualitysisachoice

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OpenX

@OpenX

6 years

OpenX’s Gavin Stirrat @gavjs discusses the key to sustainable growth in adtech and the importance of transparency & quality for the future of digital advertising w/ @Exchangewire . Read the Q&A here:

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OpenX

@OpenX

8 years

After implementing OpenX Bidder and PMPs, @pchmedia saw a 26% lift in revenue.

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OpenX

@OpenX

6 years

Standards are an important way to validate the claims made by tech partners - initiatives like IAB’s ads.txt and @tag_today ’s certification programs are just two examples. - @timcadogan talking to @cpokane at #ATSL2018

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OpenX

@OpenX

8 years

Proud to already be certified by @tag_today & applaud the @iab for taking measures to ensure quality in #adtech

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OpenX

@OpenX

4 years

This morning we announced our support for UID 2.0, the identity initiative being led by @TheTradeDesk and other industry leaders. We're excited to partner on this and continue working to find solutions for a cookie-less world!

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OpenX

@OpenX

6 years

Attending @dmexco ? Be sure to join @gavjs on Sep 13 at Seminar 3 as he talks about the importance of quality in digital advertising. Learn more about the session here

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OpenX

@OpenX

9 years

With @OpenX + @AMPhtml , publishers can offer consumers a faster user experience & benefit from increased yield

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OpenX

@OpenX

6 years

“Programmatic has amazing long-term potential, but it has had some glitches and questions about trust and transparency,” said Tim Cadogan, CEO of OpenX. “Us in the middle have felt that frustration, from buyers in particular.” Read more on @adexchanger

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OpenX

@OpenX

9 years

Programmatic is moving up the marketing funnel according to @Cadreon_IPG ’s Marc Lomas

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OpenX

@OpenX

10 years

A look back to the #OpenXConf14 : @OpenX ’s @TimCadogan and @iab Chairman @VivekRShah discuss the #AdTech industry: http://t.co/WZvTHDZkyj

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OpenX

@OpenX

2 years

You can gain better reach, precision and transparency through supply-side targeting. OpenX’s Matt Sattel is sitting down with Luke Lambert from @OMD_USA at #AWNewYork to talk all things supply-side. Set aside time for this valuable chat on 10/18 at 11:30 am:

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OpenX

@OpenX

6 years

We are thrilled to welcome @Accenture marketing leader @RoxanneTaylor to our board! Follow the link to read more

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OpenX

@OpenX

10 years

$100 million reasons for @OpenX to love programmatic @Forbes @alexrkonrad #adtech http://t.co/8globOVg61

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OpenX

@OpenX

5 years

We’ll officially be opening up shop in Australia with the hiring of digital ad veteran Mitchell Greenway as Director of Partner Services for ANZ. Welcome to the team, Mitch!

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OpenX

@OpenX

6 years

Consumers have spoken! New research from OpenX, @MMAglobal and @mediamath unveils the incredible benefits of opt-in video, the preferred method of mobile engagement for consumers. Learn more at

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OpenX

@OpenX

7 years

Why @JustPremium_JPX leveraged us as their primary platform to grow their PMP business

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OpenX

@OpenX

5 years

This year at #CannesLions we are supporting @4oceanBracelets mission for cleaner beaches by giving our OpenX beach party guests a bracelet that represents one pound of trash cleaned from our oceans. Read to learn more!

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OpenX

@OpenX

6 years

Excited to be at the @MMAglobal #CEOCMO summit over the next few days. Our head of mobile @mesa_maggie will sharing the stage with @lewisnyc from @mediamath to unveil new research on opt-in video. Check it out at 8:15am on Tuesday!

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OpenX

@OpenX

5 years

Our VP of EMEA @gavjs shares key insights around advertising success this holiday season:

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OpenX

@OpenX

8 years

OpenX ranks #1 in both desktop and mobile app inventory on Pixalate’s Global Seller Trust Index for April

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OpenX

@OpenX

6 years

#HeaderBidding is an important technology to master in today’s #digitaladvertising landscape. Join #OpenX Engineer John Tyler Grant as he explain the benefits of this tech on stage for The Trust Series at @advertisingweek #AWAsia Learn more here

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OpenX

@OpenX

5 years

OpenX is heading to #CES2020 ! Don't forget to request a meeting with us to discuss our new product, OpenAudience, and learn how we plan to unlock People Based Marketing across the open web!

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OpenX

@OpenX

6 years

“For companies that aren’t #GDPR compliant yet, no time can be wasted.” OpenX General Counsel @douglasmcp speaks on the GDPR deadline with @MMMagtweets here:

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