Nielsen Sports @nielsensports Twitter profile

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Nielsen Sports

@nielsensports

4 years

Athletes are taking their talents to the worldwide web as sports continue to be postponed due to #COVID19 . 🌐 During the week of April 2 – April 8, the #WWE Superstars dominated social engagement online, with @WWE_MandyRose & @SashaBanksWWE taking the top 2 spots. 💪

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Nielsen Sports

@nielsensports

4 years

@joonlee @MLBTheShow @Twitch An interesting metric we found: @MLB is the only North American sports league that increased fan engagement across all social platforms due to the #COVID19 pandemic.

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Nielsen Sports

@nielsensports

4 years

The top social athlete remains Notorious. 👑 From 5/11 to 5/17, @TheNotoriousMMA kept his title as the most engaged sports star online, while other @ufc fighters & @wsl 's @gabriel1medina cracked the Top 10. 🏄‍♂️ Subscribe for more social rankings: 👉

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Nielsen Sports

@nielsensports

4 years

NEW: Our list of the World’s 50 Most Marketable athletes is now available. 🌐 📝 Get our complete @SportsPro analysis of over 6,000 athletes from 21 sports and learn which superstars and leagues are driving the evolution of sports culture and media. 👉

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Nielsen Sports

@nielsensports

4 years

Sports fandom is accelerating rapidly, and we're continuing to measure, analyze, and report on audiences worldwide. 🌐 We're excited to announce the expansion of our Fan Insights platform, growing from 12 to 26 international markets! 📈 Learn more: 👉

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Nielsen Sports

@nielsensports

4 years

Broadcasters, here's a free throw to win back viewership: Televise women's sporting leagues. Fan interest in the @WNBA and @NWSL has grown 5% and 6% respectively since February:

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Nielsen Sports

@nielsensports

4 years

Sports leagues across North America are stepping up their games on social media due to #COVID19 .📲 Across digital platforms, @NBA , @MLB , @NHL , @NFL , @NASCAR , and @MLS all increased fan engagement by an average of +113% between the weeks of March 19-25 & March 26-April 1. 📈

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Nielsen Sports

@nielsensports

4 years

Athletes from the #NFL and #NBA continue to lead the world of sports in fan engagements. 🤳 During the week of 4/23 – 4/29, @Seahawks QB @DangeRussWilson was the top ranked athlete across social media, beating out @Buccaneers ' dynamic duo of @TomBrady and @RobGronkowski . 🏈 📈

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Nielsen Sports

@nielsensports

4 years

The sports industry is facing an unprecedented crisis, and it's critical for brands to engage with fans by innovating their entertainment and content online. ⚽📲💬 Download our report about The Impact of COVID-19 on the Social Media Landscape: 👉

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Nielsen Sports

@nielsensports

4 years

“Sports stars across the globe are raising acceptance levels of gaming & eSports through their own streaming. This represents a great opportunity for the eSports community to engage & retain new fans.” Our @PhelanHill featured in @EveningStandard 👇

How rise of eSports is helping sport stars during coronavirus lockdown

Sport, as we know it, may never fully recover from the effects of the coronavirus pandemic. But even in these difficult times, eSports is providing a beacon of hope that the damage can be repaired.

www.standard.co.uk

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Nielsen Sports

@nielsensports

4 years

Sports leagues are continuing to elevate their games across social media due to #COVID19 . 🤳 Between April 2 – April 8, the #NBA earned the most engagements from fans online, followed by the #WWE and #NFL . 🏀📈

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Nielsen Sports

@nielsensports

4 years

With live sports sidelined due to #COVID19 , leagues like @NASCAR are shifting their gears to online virtual experiences. 🕶️ 🏎️ eNASCAR's #ProInvitationalSeries race on March 22 was the most watched linear #esports broadcast in history. 📈 Full insights:

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Nielsen Sports

@nielsensports

4 years

Football star Son Heung-Min is kicking off @SpursOfficial fandom worldwide. According to our data, over 11 million South Koreans consider Tottenham their favorite overseas football team. 🇰🇷 That's more Spurs fans than there are in the U.K. Our insights:

Son Heung-min: Why South Korean is so important to Tottenham

A winner, scorer, creator and ambassador - the Son Heung-min effect at Tottenham.

www.bbc.com

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Nielsen Sports

@nielsensports

3 years

Esports are here to stay 🥊 Listen to the first episode of the Esports Economics Podcast Series, featuring @nielsen and @riotgames , on the current state of the industry and future growth opportunities 👇 a collaboration with @RichardGillis1

Esports Economics Podcast Episode 1: State of the Industry - Nielsen Sports

This is the first in a new six-part podcast series looking at the business of esports, in collaboration with Unofficial […]

nielsensports.com

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Nielsen Sports

@nielsensports

4 years

@A_S12 @sbjsbd @iRacing Thanks for sharing Adam! According to our data, eNASCAR's #ProInvitationalSeries race on March 22 was the most watched linear #esports broadcast in history. 🏎️ 📈 Our full insights and analysis👇

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Nielsen Sports

@nielsensports

4 years

With sports on hold indefinitely due to #COVID19 , leagues like the @NBA are delivering content to fans online. 🏀🤳 For the week of March 26 to April 1, #NBA accounts saw the most social media engagement from consumers, despite the #NFL creating more posts across platforms. 📊

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Nielsen Sports

@nielsensports

4 years

Esports are an effective way to connect with new and younger audiences as in-person events remain on hold. 🕹️ Our new report explores the growing role of esports and competitive gaming within the sports sponsorship market:

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Nielsen Sports

@nielsensports

3 years

Pro-gambling legislation is gaining momentum across the U.S.— and the opportunity for brands, TV networks and sports fans is limitless. 💲 Our new insights explore and identify key opportunities for growth in the billion-dollar sports betting industry:

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Nielsen Sports

@nielsensports

4 years

Between 2015 and 2019, sponsorship spend of Chinese-based brands rose at a compound annual growth rate of 9%. 🇨🇳 📈 Download our new report on global sports marketing trends:

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Nielsen Sports

@nielsensports

4 years

#TheLastDance has started the running of Bulls fans across social media. 🤳 For the week of 4/16 – 4/22, the @chicagobulls were the #1 most social team ranked on engagements across Facebook, Twitter, and Instagram. 💬

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Nielsen Sports

@nielsensports

5 years

#GenZ has high expectations for individuals in sports & entertainment, and it’s 🔑for marketers to leverage the power of athlete ambassadors to connect with young fans. Download our report on the next wave of sports consumers 🏈⚽️🗑️⬇️

Game Changer: Rethinking Sports Experiences for Generation Z - Nielsen Sports

The professional sports landscape faces serious headwinds with the teens and young adults who grew up simultaneously holding security blankets […]

nielsensports.com

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Nielsen Sports

@nielsensports

4 years

Viewership for @LaLiga is skyrocketing worldwide. ⚽ 📈 According to our data: 🇿🇦 South Africa +210% 🇧🇪 Belgium +130% 🇮🇳 India +72% 🇩🇰 Denmark +46% Full breakdown via @ReutersSports : 👉

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Nielsen Sports

@nielsensports

5 years

We're delighted to be attending this year's 2020 ESA Awards Ceremony after being shortlisted for Agency of the year (pan-Europe). The awards ceremony will take place this coming Wednesday and we look forward to attending alongside other notable finalists.

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Nielsen Sports

@nielsensports

3 years

Home field advantage? Think again. @premierleague away teams' win percentage has skyrocketed from 30.2% of last year's games with crowds to 40.9% this season without fans present. @SimonGleave shares insights on our @Gracenotetweets data in @YahooSports

Soccer-Study shows away sides major winners of absent fans

A study has shown that away teams in the Premier League have been major beneficiaries of the lack of crowds this season, confirming a trend that started to appear at the outset of matches being...

uk.sports.yahoo.com

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Nielsen Sports

@nielsensports

4 years

The fans have spoken. 🗣️ 💬 Sports should return as soon as it’s safe for athletes, and leagues and teams should support their local communities during COVID-19. ✊ Check out the latest trending data from our U.S. Fan Study: Return of Sports. 👉

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Nielsen Sports

@nielsensports

4 years

Virtual and augmented reality are poised to level up their growth in 2021. 🕶️ Last year, 71% of US #VR headset owners increased their device usage. Our Stephanie Llamas ( @XRSteph ) shares her predictions on the virtual gaming landscape via @_SuperData

Where do we go from here? Analysts give 2021 predictions

Every year, we turn to a panel of trusted analysts to ask them what they see coming down the road, and ask them to asse…

www.gamesindustry.biz

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Nielsen Sports

@nielsensports

4 years

With live sports on hold, @NASCAR is tuning up #esports while drawing over a million viewers, per data from @nielsen .📈 More fans will undoubtedly follow as leagues like @NBA , @NFL & others go virtual. 🏀 🏈 🎮 Here's why brands should pay attention 👉

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Nielsen Sports

@nielsensports

2 years

$3,585,218 ➡️ the media value of a sponsored post from Cristiano Ronaldo on average. ⚽ That makes him the most influential footballer on Instagram, according to our InfluencerScope data. More from @BBCSport 👇

Cristiano Ronaldo named most powerful player on Instagram at 2022 World Cup

Cristiano Ronaldo is named the most influential player on Instagram who is due to feature at this winter's World Cup by data company Nielsen.

www.bbc.com

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Nielsen Sports

@nielsensports

4 years

Logo exposure, sales impact attribution, fan demographics, and brand sponsorship impact.📊 Our Return on Sponsorship Investment (ROSI) solution measures all four to maximize campaigns for analytics-driven sports marketers. Read more via @MediaPost

Television News Daily: Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric

The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time.

www.mediapost.com

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Nielsen Sports

@nielsensports

4 years

Sports events being televised from empty stadiums requires alternative ad strategies. 🏟️ 📣 Our Managing Director @jon_stainer spoke with @monicroqueta about our latest solutions helping companies navigate the new sporting industry in @Adweek 👇

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Nielsen Sports

@nielsensports

4 years

Interactive entertainment is still creating large-scale events that are best enjoyed live. @FortniteGame 's Astronomical collaboration with @trvisXX was a worldwide success for brands, streaming platforms & the gaming world. 🎮 Download our report: 👉

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Nielsen Sports

@nielsensports

4 years

“The big thing for the sports industry is how they best play in the virtual and digital environment, alongside the live environment where they’ve thrived for years.” Our @jon_stainer on how leagues and sponsors can win back viewership via @Beet_TV :

Sports Sponsors Can Thrive in Hybrid Media World: Nielsen’s Jon...

Sports viewership just went through one of the most volatile periods in recent memory, with the pandemic having a significant effect on sports leagues and consumer behavior. Ami...

www.beet.tv

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Nielsen Sports

@nielsensports

4 years

We're excited to announce Matthew Yazge as our Head of Esports in North America & Lead for @nielsen Esports Advisory Board! 👏 Matthew will lead commercial sales, client service, and new partnerships with esports companies. More via @esportsinsider :

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Nielsen Sports

@nielsensports

4 years

We're excited to announce David Faulknor as our SVP for Product Management. 👏 An Emmy Award winner, David will lead our new product offerings to empower leagues and brands with smarter business tools and fan engagement solutions. Details via @sbjsbd 👉

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Nielsen Sports

@nielsensports

3 years

We’re thrilled to introduce Rob Balsom as our Head of Canada. 🇨🇦 In his new role, Rob will drive new partnerships with Canadian right holders, teams, and brands to maximize their marketing portfolios and opportunities. Read more in @sbjsbd :

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Nielsen Sports

@nielsensports

2 years

This Saturday @LFC and @realmadrid face off in the @ChampionsLeague final ⚽ Ahead of the match we're sharing insights into how media rights deals are shaping the global soccer landscape:

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Nielsen Sports

@nielsensports

5 years

In order to engage with the next generation of sports fans, it's 🔑 for athletes, owners, and leagues to understand the media consumption habits and cultural landscape that drive young people to amplify fandom 🏀⚽️🏈 We've got the latest on #GenZ ⬇️

Game Changer: Rethinking Sports Experiences for Generation Z - Nielsen Sports

The professional sports landscape faces serious headwinds with the teens and young adults who grew up simultaneously holding security blankets […]

nielsensports.com

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Nielsen Sports

@nielsensports

4 years

Win or lose, Conor McGregor remains a pivotal character that has transcended an entire sport. @TheNotoriousMMA generated 22.7 million online engagements during #UFC257 and had almost 2x more mentions than @DustinPoirier . Our data featured in @SportsPro :

Report: UFC 257 racks up 1.2m PPV buys on ESPN+ - SportsPro

Dana White said event could be in the “top two of all time” in total buys.

www.sportspromedia.com

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Nielsen Sports

@nielsensports

4 years

Sports fans in the U.S. are finding comfort with reliving their team's glory days. 📼 📆 According to our latest study with @DynataGlobal , 14% of Americans are likely to watch old highlights of their favorite leagues, with #NFL and #MLB fans being the most nostalgic. 🏈

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Nielsen Sports

@nielsensports

5 years

"The involvement of stars can only be a good thing. We’ve seen it happen a lot in the U.S., w/ a number of @NBA & @NFL stars investing in the sport, along with entertainment stars such as Drake." Our Senior Consultant @PhelanHill on #ESports via @Forbes

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Nielsen Sports

@nielsensports

3 years

Brands have an opportunity to prove their sponsorship’s contribution to sales both in the short and longer term. Download our report on global sports marketing trends:

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Nielsen Sports

@nielsensports

4 years

It's a great honor having our team's work featured in this category for @SportTechGroup ! 💪 📊

The STA Group

@SportTechGroup

4 years

This year’s Sports Technology Awards is celebrating some truly outstanding tech at the forefront of the sports tech industry - let’s remind ourselves who is shortlisted in Innovation of the Year... @btsport @GeniusSports @intel @ManCity @LifeFuels @nielsen @Teqball @wattbike 👏

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Nielsen Sports

@nielsensports

3 years

The #Olympics elevate the premise that gender equality is possible in sports. 🏅 For brands, rights holders, and media, this two week competition creates unmatched opportunities to advance women’s parity and engage new fans worldwide. 🌏

The Olympics Is the Biggest Platform for Gender Equality in Global Sports - Nielsen Sports

The world of sports is not immune to gender bias, as evidenced by the notably lopsided coverage of women’s sports […]

nielsensports.com

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Nielsen Sports

@nielsensports

4 years

Events like @NASCAR 's @iRacing #ProInvitationalSeries continue to amass high viewership as leagues go virtual in response to #COVID19 . Coverage from Texas Motor Speedway on 3/29 earned 1.3 million viewers, surpassing last week's as the most viewed linear esports event ever.🏁📈

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Nielsen Sports

@nielsensports

3 years

The @MLB 's recent decision to move the #AllStarGame highlights how rights holders, brands and athletes are taking a stand on social and political issues. ✊ Read our new analysis:

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Nielsen Sports

@nielsensports

4 years

Our Video Game Tracking is now live in Spain and Japan! 🕹️ 🇪🇸 🇯🇵 Get our exclusive consumer analysis from our state-of-the-art monitoring solution that measures the mindshare of players across the international gaming market. 🌐 👉

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Nielsen Sports

@nielsensports

2 years

Learn how Formula 1: Drive to Survive turned @netflix viewers into @F1 fans 🏎️

Nielsen

@nielsen

2 years

@netflix 's Formula 1: Drive to Survive docuseries created 360,000 new fans of @F1 ahead of the Miami Grand Prix this weekend. 🏎️ How is this series transforming viewers into sports fans? Find out:

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Nielsen Sports

@nielsensports

4 years

For women down under, it's all about love (for tennis). 🎾 🇦🇺 “With the #AusOpen tournament getting underway, marketers seeking to up their games with females would be well served to take note of this fact.” — Our Managing Director, Marco Nazzari.

Tennis is tops for Australian women

Tennis is the most popular sport among Australian women, a new Nielsen FanLinks survey has revealed ahead of the country's Grand Slam, but lags behind the indigenous football code and cricket in the...

uk.sports.yahoo.com

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Nielsen Sports

@nielsensports

4 years

We predict record-high viewership of this year's #BritishGP . One-third of the UK population and more than two-thirds of Formula 1 fans plan to watch @F1 , driven by a post-lockdown thirst for live action. More from our @andrew_milnes via @SportsPro :

F1 draws 13.63m UK viewers for first three 2020 races - SportsPro

Motorsport series also reveals plan to live stream Eifel GP on YouTube.

www.sportspromedia.com

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Nielsen Sports

@nielsensports

4 years

Why is Gen Z is challenging the notion of the 'Hard-core' sports fan? Find out in this first extract from Nielsen Sports' Commercial Trends. Learn more about the ever-changing sponsorship landscape and the impact these trends will have on your business.

Why Gen Z is challenging the notion of the ‘hard-core’ sports fan - Nielsen Sports

Nielsen’s review of 2019 ratings in the US shows that almost all of the most-watched content is from the traditional […]

nielsensports.com

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Nielsen Sports

@nielsensports

4 years

@WWE_MandyRose Congrats and thanks for sharing our data Mandy! 🤼‍♀️ 📊

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Nielsen Sports

@nielsensports

4 years

How can brands reach e-sports consumers worldwide? Virtual tournaments & gaming competitions this summer are poised for major growth. 🎮 Learn more about our strategies for in-game advertising through our collaboration with @riotgames via @tylertreese 👇

League of Legends Adds Branded Arena Banners to Pro Play | Digital Trends

This June, Riot Games will introduce customized arena banners in League of Legends that will allow brands to advertise during professional e-sportd matches.

www.digitaltrends.com

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Nielsen Sports

@nielsensports

4 years

It's official: our Hardware Tracking solution is now covering all 9th generation consoles including #PS5 and #XboxSeriesX . Learn how this premier perception tool is leveling up advanced consumer insights to brands, publishers, and console makers:

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Nielsen Sports

@nielsensports

4 years

When will sports fans return to live events post COVID-19? Our latest insights report with @DynataGlobal takes a look at which time periods U.S. audiences will feel comfortable with after games are back in season.👇

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Nielsen Sports

@nielsensports

4 years

With live sports on hold, content from sport stars is becoming the best way to engage with today’s digital-savvy generation.🤳 Our Managing Director @kelvin_watt examines the opportunities for brands across social media from athlete influencers. ⛹️🔍 👉

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Nielsen Sports

@nielsensports

3 years

Fresh off of the Beijing Olympics and Super Bowl we're sharing insights into how sports can strengthen marketing campaigns this year. 🤸 We’ll give you a hint: fans are changing the game.

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Nielsen Sports

@nielsensports

4 years

From back-to-back weeks, the #WWE had the highest increase in posts (51%) and highest increase in number of fan engagements (108%). 📈🤳 @WWE fans amplified their league's social interactions across online platforms, coming off of a strong buzz from #WrestleMania Weekend. 🤼

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Nielsen Sports

@nielsensports

2 years

Our Fan Insights data shows that 7 of 8 @MLS sponsors saw sales boosts exceeding 10% against competitors 🚀

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Nielsen Sports

@nielsensports

3 years

“Show me the money!" 💰 That's the focus of a huge revenue stream for televised live sports. 📈 Tune in tomorrow as our @jon_stainer unveils key trends driving the changing value of sports sponsorship: #NATPE @NATPE

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Nielsen Sports

@nielsensports

4 years

Sports leagues worldwide are embracing virtual events to keep fans engaged. 🌐 Our report examines data from the highly successful @EASPORTSFIFA @LaLigaEN tournament. 🎮 ⚽ 🇪🇸 Download for free👇

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Nielsen Sports

@nielsensports

4 years

The NBA season may be on hold, but @chicagobulls fans are reliving the glory of 1998. 🏀 🏆 According to our data, Chicago household ratings jumped during Episodes 3-4 of #TheLastDance on @espn . More from @phil_rosenthal via @chicagotribune 👇

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Nielsen Sports

@nielsensports

4 years

Sports leagues and teams are becoming more active on social media due to postponements from #COVID19 . During the week of March 26-April 1, the @NBA dominated fan engagement, w/ the @Lakers ' Instagram post commemorating @kobebryant & @paugasol generating the highest interaction.

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Nielsen Sports

@nielsensports

4 years

Teaming up with the @premierleague is a sure bet. ⚽ According to our data, partners for the English football association can receive up to €2M in global value per match. Our latest analysis explores the branding opportunities across media platforms.👇

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Nielsen Sports

@nielsensports

2 years

In fact, @MLS partners see an average sales lift of +6.1% in revenue from fans ⚽

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Nielsen Sports

@nielsensports

4 years

Consumers are immersing themselves in virtual reality worlds as in-person activities remain limited due to COVID-19. 🌐 How can we enable brands to better reach audiences in digital gatherings? Cast your vote for our #SXSW panel featuring @carterrog :

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Nielsen Sports

@nielsensports

3 years

Now that fans are back for in-person sports events, marketers need to think creatively about how to re-engage them. 🏀

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Nielsen Sports

@nielsensports

4 years

We're thrilled to be a partner for this year's #LeadersWeek hosted by @LeadersBiz ! Tune in tomorrow at 2:30PM BST / 9:30AM EST as our experts detail new trends for brand investments in sports and the changing value of sponsorship. Register to watch:

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Nielsen Sports

@nielsensports

2 years

This weekend the #FinalFour games will be played and the two winners will head to the #NCAA championship. 🏀 Ahead of the games, we're looking at what the Nielsen Impact Score (NIS) tells us about the teams.

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Nielsen Sports

@nielsensports

3 years

Tune in today at 1:30PM EST! @sportsilab

NATPE

@NATPE

3 years

1 HOUR TO GO! Join #JonStainer , MD of @nielsensports , one of the SPEAKERS of NATPE Virtual: The Business of LIVE SPORTS TV. This event is FREE, final call for everyone to register - 🏈⚽️🎾⛹🏻‍♂️🥊🏁📺 @Nielsen @GracenoteLive #NATPE #LIVESports #SportsTV

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Nielsen Sports

@nielsensports

4 years

How can brands shift their sponsorship strategies? “Without fans in the stadiums, the opportunity for traditional revenue streams is no longer present. But new opportunities are also available without them.” Our @jon_stainer quoted in @frntofficesport 👇

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Nielsen Sports

@nielsensports

4 years

Home field advantage? Think again.🏟️ According to our data, away teams now hold the edge as the percentage of home wins for @Bundesliga_EN has been sliced by more than 50%. More insights from our Head of Sports Analysis @SimonGleave via @ReutersSports 👇

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Nielsen Sports

@nielsensports

4 years

'Tis the season for digital shopping. 🕹️ 🎁 According to our data, total digital game spending globally grew 13% from last year, with U.S. markets alone seeing a 32% spike in sales. Our @carterrog breaks down @_SuperData insights for the holiday season:

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Nielsen Sports

@nielsensports

4 years

What next for the @BarclaysFAWSL calendar? 📆 “All the metrics around audiences are increasing. We know the interest is there. The appetite is there and the audience is there.” ⚽ Our Global Lead for Women's Sport @LynsD featured in @BBCSport 👇

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Nielsen Sports

@nielsensports

4 years

When the last #NBA game was two months ago.

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Nielsen Sports

@nielsensports

4 years

According to our data, global viewership for @F1 's 2020 Spanish Grand Prix grew 14%, garnering 20.7 million viewers worldwide. 🏎️ More #SpanishGP 🇪🇸 coverage via @StevenSportsPro @SportsPro 👇

F1’s Spanish GP nets 20.7m global viewership - SportsPro

Chinese audience for race grows 163% year-on-year.

www.sportspromedia.com

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Nielsen Sports

@nielsensports

4 years

Our Managing Director of North America @jon_stainer spoke with @Bill_KingSBJ on the #SBJUNPACKS podcast to break down how fans are spending their time and how brands are demonstrating leadership during the #COVID19 pandemic. Listen here 🎧👇:

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Nielsen Sports

@nielsensports

4 years

What does the competitive gaming industry look like after #COVID19 ? 🎮 “More so than ever, #esports is coming to the forefront. What’s been interesting is seeing how quickly it’s adapted.” — Our Senior Consultant @PhelanHill featured in @SportsPro 👇

What is the future for esports after Covid-19? - SportsPro

With a void in live traditional sports created by the coronavirus pandemic, gaming appears to be in prime position to capitalise and create a very different future once normality eventually resumes.

www.sportspromedia.com

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Nielsen Sports

@nielsensports

4 years

Reaching new fans is a huge gain as tennis stars embrace #esports . 🎾 “Kids’ first engagement is not through watching it on TV. It’s a different journey, it’s another touch point to get people on the customer journey.” - Our @PhelanHill in @ReutersSports

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Nielsen Sports

@nielsensports

2 years

Ahead of the @clubworldcup we analyzed data with Fan Insights and found that fan loyalty stretches from the team to advertisers and sponsors 👏

Nielsen: MLS drives powerful purchase uplift

Advertisers who partner with Major League Soccer can potentially boost sales by more than 10%, according to a new study by Nielsen Sports.

adage.com

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Nielsen Sports

@nielsensports

4 years

The #NBA season may still be on hold, but the league continues to reach its fans online.🏀 From 5/3 - 5/9, the @Lakers led all teams in social engagements, followed by @chicagobulls & @warriors , while #NFL franchises rounded out the Top 10. Subscribe:

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Nielsen Sports

@nielsensports

4 years

The #COVID19 pandemic has unexpectedly changed the entire sporting landscape. Our Senior Vice President Nigel Geach explains in @iSportconnect how @F1 is leading the way on how leagues can engage fans and grow audiences despite lack of live action. 🏎️📊

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Nielsen Sports

@nielsensports

4 years

“Considering all that MLB is up against this year at the start of its season, from COVID-19 to directly competing with the NHL and NBA playoffs, to getting underway at the heart of summer, these … stats are even more staggering,” Our exclusive data featured in @TheAthletic 👇

The Athletic MLB

@TheAthleticMLB

4 years

Major League Baseball TV ratings are up in the first month of the abbreviated 2020 season -- a modest surprise. More notable? The demographics fueling the rise: women and younger people. More from @KaplanSportsBiz ⤵️

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Nielsen Sports

@nielsensports

4 years

Cricket's #IPL2020 in the UAE generated significant buzz for fans tuning in virtually worldwide. 🏏 🇮🇳 Our analysis explores the digital fandom and media engagement for the series of matches that generated over 70 billion social impressions. Subscribe:

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Nielsen Sports

@nielsensports

4 years

Acceleration towards fan engagement tools could have a lasting impact on how rights holders distribute and monetize content. 📈 Our Managing Director Spencer Nolan breaks down how broadcasters are adapting to interactive content platforms in @SportsPro 👇

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Nielsen Sports

@nielsensports

5 years

Which @NFL team will win Super Bowl LIV? 🏈

Kansas City #Chiefs

51

San Francisco #49ers

58

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Nielsen Sports

@nielsensports

2 years

How much marketing value did the @KUHoops #NCAAChampionship run generate? 302% more than the average college basketball program according to our NIS data. 🏀 See how the Nielsen Impact Score measures programs and contributes to their success: #NCAA

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Nielsen Sports

@nielsensports

4 years

What's next on the horizon for the global sports economy? 🌐 Our Managing Director Spencer Nolan spoke with @DigitalSportUK 's @RupertPratt on COVID-19's impact on sport media rights, new ways of fan engagement, and the future of the commercial landscape.

Interview: Nielsen Sports’ Spencer Nolan Discusses Covid-19’s Impact on Sport Media Rights and the...

Digital Sport’s Rupert Pratt and Thomas Smith recently sat down with Nielsen Sports Managing Director for the UK & Ireland, Spencer Nolan, to discuss Covid-19’s impact on sport media rights and the…

digitalsport.co

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Nielsen Sports

@nielsensports

4 years

Viewers across Chicago tuned in to catch the epic finale of the Bulls dynasty. 📺 Episodes 9 & 10 of @espn 's #TheLastDance were among the most watched of the program's five-week run. More data featured in @chicagotribune via @phil_rosenthal 👇

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Nielsen Sports

@nielsensports

4 years

“The sports industry has the unique ability to reach people on an unmatched scale, not just to entertain, but also to inform & motivate action.”🏅 — Our Managing Director @jon_stainer on how can leagues & brands can step up their games during #COVID19 👇

MediaDailyNews: 100 Days That Changed The Game

The NBA demonstrated decisive leadership after a player tested positive for COVID-19, putting the need to protect its players, teams, officials and fans ahead of all other considerations.

www.mediapost.com

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Nielsen Sports

@nielsensports

4 years

Thanks to #Wrestlemania , the @WWE saw the largest week-over-week increase in number of fan engagements (+108%). 💪 From April 2 – April 8, the #WWE was the only league to see increases across all social media platforms. 🤼 📈

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Nielsen Sports

@nielsensports

4 years

How are brands reaching gaming consumers? @trvisXX rocking his iconic Jordans in @FortniteGame is estimated to have generated $518K for Nike in monetary value. Download our latest report on the limitless opportunities from interactive entertainment: 👉

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Nielsen Sports

@nielsensports

4 years

Media coverage of the esports industry is accelerating due to COVID-19 and the subsequent shutdown of more traditional sports. 🎮 📈 Our @PhelanHill details how brands can utilize esports to engage with new fans and TV audiences via @DigitalSportUK .

What Traditional Sports and Individual Athletes Will Have Learned From Esports

This article was provided by Nielsen Sports How traditional sports and associated brands will continue to use esports to engage with fans and TV audiences Esports are receiving a significant increase…

digitalsport.co

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Nielsen Sports

@nielsensports

5 years

Which #NBA superstar has the best marketability?

Luka Dončić 🐴

26

Giannis Antetokoumpo 🦌

41

James Harden 🚀

20

Anthony Davis 🤨

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Nielsen Sports

@nielsensports

4 years

Virtual reality is becoming an escape for consumers. According to our data, 71% of VR headset owners are spending more time using their devices due to COVID-19. Our @carterrog shares how marketers can connect with audiences in digital meet-ups in gaming.

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Nielsen Sports

@nielsensports

4 years

Among players upping their online presence due to #COVID19 , athletes from the @NBA & @NFL hold the top engagement across social. 🏀🏈🤳 TOP 5 Rankings: 1. @StephenCurry30 973,653 2. @faridyu 968,163 3. @PatrickMahomes 744,323 4. @Giannis_An34 700,418 5. @Dame_Lillard 639,089

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Nielsen Sports

@nielsensports

4 years

Despite fewer sports programs available, fans still tend to watch more TV than the average viewer. 👀 Channels are airing classic games and “best of” sports moments, while promoting esports, documentaries, and of course, league drafts. 🏟️ More data 👉

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Nielsen Sports

@nielsensports

4 years

Tomorrow! Join our Managing Director @jon_stainer at #LeadersWeek to learn the latest data from our U.S. fan study with insights on what sports fandom will look like in 2020 and beyond. 🏟️ More info available via @LeadersBiz 👉

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Nielsen Sports

@nielsensports

4 years

When marketers check the ROI for their sports campaigns after signing up for our newsletter. 📰 📈 Subscribe 👉:

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Nielsen Sports

@nielsensports

4 years

Who are the favorites to win this year's #ChampionsLeague ? ⚽ According to our Gracenote Euro Club Index: #FCBayern 30% #ManCity 22% #FCBar ça 9% See our full data projections in @BBCSport 📊

Champions League returns: What to look out for in knockout stages

Home games being moved thousands of miles and former champions finding form as others enter a crisis, what you need to know about the Champions League knockout stages.

www.bbc.com

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Nielsen Sports

@nielsensports

4 years

Day 3 of Virtual Olympic Games🏅 : 🇨🇳 China: 17 medals 🇯🇵 Japan: 13 medals 🇰🇷 South Korea: 12 medals @adam_peaty takes home Team Great Britain's 2nd virtual gold medal. More data via @GracenoteGold 👇

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