The Marketing Anatomy @mkt_anatomy Twitter profile

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The Marketing Anatomy

2 years

Airbnb has a market cap of $68.48 Billion But what’s the best part? Their employees can live and work from anywhere. Here are the strategies that helped Airbnb build BILLION dollar empire: A🧵

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The Marketing Anatomy

@mkt_anatomy

2 years

Marketing is all about ________ ?

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The Marketing Anatomy

@mkt_anatomy

2 years

Your marketing shouldn’t feel like an ad, it should feel like a story that resonates with people.

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The Marketing Anatomy

@mkt_anatomy

2 years

An average product with good marketing creates more impact than a great product with no marketing.

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The Marketing Anatomy

@mkt_anatomy

2 years

Which product/company has the best marketing ever?

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The Marketing Anatomy

@mkt_anatomy

2 years

IKEA slays in marketing game. 🤍

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The Marketing Anatomy

@mkt_anatomy

2 years

Want to sell a product and don’t know where to start? Invest in marketing. Simple.

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The Marketing Anatomy

@mkt_anatomy

2 years

Connections = Opportunities. More you connect, more you succeed.

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The Marketing Anatomy

@mkt_anatomy

2 years

“Act, behave and talk like the person you want to become”. Most underrated advice I’ve ever heard!

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The Marketing Anatomy

@mkt_anatomy

2 years

A product won’t sell itself. Invest in marketing.

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The Marketing Anatomy

@mkt_anatomy

2 years

Focus on selling your vision more than your product.

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The Marketing Anatomy

@mkt_anatomy

2 years

Marketing at its best. 🎄

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The Marketing Anatomy

@mkt_anatomy

2 years

I love how companies have started to invest in marketing before launching their products.

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The Marketing Anatomy

@mkt_anatomy

2 years

[2] 4 Ps of Marketing Mix - Product - Price - Place - Promotion Let us discuss this in detail.

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The Marketing Anatomy

@mkt_anatomy

2 years

[1] Brand establishment An established brand helps to build trust and loyalty in the long run. Airbnb uses its logo and brand name across all social media platforms Why? That helps to streamline its marketing strategy. A catchy name and logo attract more eyes.

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The Marketing Anatomy

@mkt_anatomy

2 years

[10] I hope you liked the thread. If you did, please do not forget to retweet the first tweet and share it with your community on Twitter. If you want to learn more about marketing and how it works, follow @scarletdotin . :)

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The Marketing Anatomy

@mkt_anatomy

2 years

What is the one marketing advice you would give to a newbie?

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The Marketing Anatomy

@mkt_anatomy

2 years

Coming up with your niche is the first step towards successful marketing.

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The Marketing Anatomy

@mkt_anatomy

2 years

[4] Price Strategy Their pricing strategy is pretty simple. They price their offering below the average market price to stand out from the crowd Plus it also establishes a loyal fanbase. It is known for its low-cost services compared to other hotel companies.

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The Marketing Anatomy

@mkt_anatomy

2 years

[7] Influencer Marketing People connect with people more than brands. Airbnb took huge advantage of this. They ace their marketing by onboarding the best influencers like Mariah Carey and Martin Garrix.

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The Marketing Anatomy

@mkt_anatomy

2 years

[6] Promotion Strategy Airbnb uses both online and offline forms of promotion to showcase its offerings. Their promotions are mainly targeted at local customers Unlike Coca-Cola or Starbucks which target everyone.

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The Marketing Anatomy

@mkt_anatomy

2 years

[9] These are some of the strategies that Airbnb follows to attract a large number of people. And this has worked wonders for them. Do let me know in the comments which company’s marketing strategy is your favourite.

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The Marketing Anatomy

@mkt_anatomy

2 years

We are 800 strong. 💪 Thankyouu. 🥰

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The Marketing Anatomy

@mkt_anatomy

2 years

Marketing hack: Simplify complex and multifaceted problems.

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The Marketing Anatomy

@mkt_anatomy

2 years

What is the biggest marketing mistake you have ever made? I’ll go first: Understood the importance of feedback quite late. 🥲

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The Marketing Anatomy

@mkt_anatomy

2 years

[8] Content marketing Airbnb’s website is one of the best examples of a service-based business. It showcases the unique experience of the different cities for its customers in the form of videos and blog content. Their content marketing is undoubtedly the best.

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The Marketing Anatomy

@mkt_anatomy

2 years

You will never go broke once you learn the art of marketing.

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The Marketing Anatomy

@mkt_anatomy

2 years

There are no hacks in marketing. It’s all about trial and error.

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The Marketing Anatomy

@mkt_anatomy

2 years

[3] Product strategy Airbnb allows people to rent a room in someone’s home, apartment, resort, or condo. The aim is to connect travellers with hosts who provide accommodation using their online platform.

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The Marketing Anatomy

@mkt_anatomy

2 years

[5] Place Strategy Over the years, the company has expanded its marketplace listing portfolio It has more than 1,00,000 cities with 5 million + active listings on its website. It helps travelers engage with their new travel experiences.

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The Marketing Anatomy

@mkt_anatomy

2 years

Marketing Tip: Market to people, for people and by people.

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The Marketing Anatomy

@mkt_anatomy

2 years

Best marketing didn’t exis -

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The Marketing Anatomy

@mkt_anatomy

2 years

If you don’t like a product, it’s packaging won’t matter.

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The Marketing Anatomy

@mkt_anatomy

2 years

Which is the one marketing campaign that you love?

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The Marketing Anatomy

@mkt_anatomy

2 years

Understand your customers, before you understand the market.

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The Marketing Anatomy

@mkt_anatomy

2 years

No product sell on it’s own. Marketing is always the first step.

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The Marketing Anatomy

@mkt_anatomy

2 years

Marketing is not just a TREND. It’s a legacy. Few understand this.

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The Marketing Anatomy

@mkt_anatomy

2 years

Which company has the best product but worst marketing ?

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The Marketing Anatomy

@mkt_anatomy

2 years

Marketing is 90% people and 10% strategy.

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The Marketing Anatomy

@mkt_anatomy

2 years

Build a brand that aligns your course of action with your core values.

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The Marketing Anatomy

@mkt_anatomy

2 years

@ShwetaKukreja_ @sosimplified 🔥

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The Marketing Anatomy

@mkt_anatomy

2 years

@MelisOnCheddar @ShwetaKukreja_ Soft skills are underrated. These can 10x your career growth for sure. Thanks for sharing, Melissa. Loved it. 💯

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The Marketing Anatomy

@mkt_anatomy

2 years

@ShwetaKukreja_ 🔥🔥

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The Marketing Anatomy

@mkt_anatomy

2 years

@_interestingguy Like Apple, they sold simplicity, not product. Zara sells comfort not clothes Starbucks sells experience not coffee Their vision is bigger than their products.

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The Marketing Anatomy

@mkt_anatomy

2 years

@ShwetaKukreja_ 🔥🔥

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The Marketing Anatomy

@mkt_anatomy

2 years