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Mike Rugnetta Profile
Mike Rugnetta

@mikerugnetta

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803
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professional two-word-title-podcast producer

Brooklyn, NY
Joined March 2008
Don't wanna be here? Send us removal request.
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@mikerugnetta
Mike Rugnetta
25 days
Friends! Fabulous news: there's a 🆕Never Post out today, and it's an all timer. Georgia talks to @HilkeSchellmann about AI's role in the [hellish!] job search process. I talk to @jamieloftusHELP about Main Characters and her show Sixteenth Minute. You're gonna love it!
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@mikerugnetta
Mike Rugnetta
3 months
incredible how *every* industry gets ruined the *exact* same way, and yet nothing is done to stop it
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@mikerugnetta
Mike Rugnetta
5 months
For a small fee, I will attend your enemy’s job talk and ask “how does this grow our audience?”
@analisapackham
Analisa Packham
5 months
For a small fee, I will attend your enemy’s job talk and ask “how is this economics?”
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@mikerugnetta
Mike Rugnetta
5 months
Friends. I am very, very excited to announce that today we launched a new show I've been developing with some pals for the last year. It's called Never Post, and it's a podcast about the internet.
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@mikerugnetta
Mike Rugnetta
25 days
WHAT
@lonelyspeck
Lonelyspeck
25 days
holy shit they recorded tinnitus
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@mikerugnetta
Mike Rugnetta
3 months
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@NewsHour
PBS News
3 months
Federal regulators have signaled concerns about commercial real estate, a financial sector that could spell economic trouble.
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@mikerugnetta
Mike Rugnetta
2 months
The elevator at our local library branch in Brooklyn has been broken for months, making it inaccessible to people with assistive devices, or babies in strollers.
@WKCRFM
WKCR-FM NY
2 months
ON BROADWAY 113TH
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Mike Rugnetta
23 days
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@2000_mondo
MONDO 2000
23 days
Canada demands 5% of revenue from Netflix, Spotify, and other streamers Canada says $200M in annual fees will support local news and other content.
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@mikerugnetta
Mike Rugnetta
4 months
Several times over the last ~6 weeks, I've had conversations with people about how Discord is the *last place online* to find and foster community. As a platform, its demise has always been a ticking clock, but them going public would absolutely speed the countdown.
@cecianasta
Cecilia D'Anastasio
4 months
New: Discord CEO Jason Citron told me that "At some point, we'd probably go public." Discord's revenue is $600 million today. That and more in my story on the company's latest product, Quests:
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@mikerugnetta
Mike Rugnetta
2 months
beginning to wonder if maybe voting for the democrats over and over and over again no matter what ISN'T sending the right message
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@mikerugnetta
Mike Rugnetta
2 months
Every company becoming a “data first” company has meant a weird shift to where humans - whole departments of them - try to act like recommendation algorithms, looking for numbers that prove something is good, even when the numbers don’t exist, and thing obviously fucking rules.
@DiscussingFilm
DiscussingFilm
2 months
David Cross and Bob Odenkirk were meant to star in a docu-style comedy about rival cult gurus manipulating the minds of their deluded followers. The series got scrapped as the analytics & marketing department didn’t get it. (Source: )
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Mike Rugnetta
1 month
men will see a huge bee and go “hell yeah”
@nikostratis
Niko Stratis
1 month
Committing myself to voice work again and dying at this example of a masculine perceived phrase
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@mikerugnetta
Mike Rugnetta
3 months
@its_adamneely beyonce releases a numetal record when
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@mikerugnetta
Mike Rugnetta
2 months
god dammit
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@mikerugnetta
Mike Rugnetta
22 days
the internet was a mistake
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@Dexerto
Dexerto
23 days
According to Asmongold, his living conditions have gotten “so bad” he feels like it might be “debuffing” him. 🔗
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@mikerugnetta
Mike Rugnetta
4 months
The discourse around Ludwig Göransson's acceptance speech will surely make him even *more* happy he played with drum machines instead of videogames.
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@mikerugnetta
Mike Rugnetta
1 year
@xoxogossipgita A recent fave by Alejandra Pizarnik
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@mikerugnetta
Mike Rugnetta
2 months
It's really hard to explain why, but this book is responsible for every bit of writing, piece of media and work of art I've ever made.
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@the_wilderless
River Kenna
2 months
What's a book that changed your life? Not subtly, I'm talking about the lightning strikes
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@mikerugnetta
Mike Rugnetta
4 months
it’s giving screensaver
@deedydas
Deedy
5 months
People aren't taking the "everyone will be filmmakers" seriously enough. I made this 20s trailer in 15mins with an OpenAI Sora clip, David Attenborough's voice on Eleven Labs, and sampling some nature music from Youtube on iMovie
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@mikerugnetta
Mike Rugnetta
4 months
Hollywood: *greenlights only superhero films which act as a cipher for how rad the military is, and one or two violently heterosexual tear jerkers every year, all starring the same 30 people* Also Hollywood:
@Variety
Variety
4 months
Natalie Portman says "the decline of film as a primary form of entertainment" is a "striking thing." "If you ask someone my kids’ age about movie stars, they don’t know anyone compared to YouTube stars or whatever."
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@mikerugnetta
Mike Rugnetta
3 months
Finally, Taylor Swift is a policy failure.
@MorePerfectUS
More Perfect Union
3 months
Well that’s one way to say the rich got a whole lot richer.
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@mikerugnetta
Mike Rugnetta
2 months
I love how MVP coded 5 Gallon Jug has become
@RLJnews
Rachel Louise Just
2 months
One of the ways protesters have stopped sprinklers from spraying themselves They’re now chanting “water is life”
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@mikerugnetta
Mike Rugnetta
5 months
And yet me, I worry every single day of my life that I am not good or smart enough to make little noises for when people are driving or cooking or working out.
@Luiseach
Sorcha Ní Nia
5 months
this is so fucking embarrassing my consciousness is trying to escape to the astral plane
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@mikerugnetta
Mike Rugnetta
2 months
this is my e e cummings
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@mikerugnetta
Mike Rugnetta
24 days
Maybe eventually “we” will learn that having / being proximal to money - like having software development skill - does not make one a de facto authority in all domains. But probably not anytime soon.
@Kotaku
Kotaku
24 days
Report: Warner Bros. Execs Thought Suicide Squad Would Make A Ton Of Money Despite Development Woes
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@mikerugnetta
Mike Rugnetta
2 months
marshy boardwalk >>>>>>>>>
@chacaranda
Eddie
2 months
That time again
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@mikerugnetta
Mike Rugnetta
2 months
I’m not necessarily an AI doomer like a lot of folks On Here, but good lord NONE of these things work and they are EVERYWHERE.
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@mikerugnetta
Mike Rugnetta
2 months
This spot is so bad, one imagines a senior exec to which no one could say “no” burst into some meeting with the creative fully baked after having ‘seen something really cool on tiktok’.
@tim_cook
Tim Cook
2 months
Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.
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@mikerugnetta
Mike Rugnetta
7 months
I saw Discourse that only people who read music can talk intelligently about it. I would like to add: if someone says this to you, you're allowed to not listen to anything they say, ever. I have a degree in music and made a living as a composer, so this is professional advice.
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@mikerugnetta
Mike Rugnetta
2 months
The fact they shut the NYC <-> DUB Portal down as soon as people started doing interesting things with it is the second biggest tell it was not at all conceived of as a work of art (first being that it was made by an “angel investor”)
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@mikerugnetta
Mike Rugnetta
2 months
I read this a couple years ago; it wasn't bad. I know exactly how to do terrorism now after reading it, because that's how books generally, and this book specifically, work.
@souljagoytellem
Sami Gold
2 months
did……did the NYPD just present an Oxford Very Short Introduction book as contraband?
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Mike Rugnetta
4 months
Listen I'm not about to, like, start smoothing out the tinfoil but ... surely, to some degree, it's because Tiktok is a great way to *find out about all those things*, right?
@shaTIRED
5hahem aka Dr. Durag
4 months
our education systems are failing, food quality is in the toilet, infrastructure held together by duck tape, whole country living off debt, every marginalized group you can think of is being stripped of rights, and our government has barely budged. but this is a priority.
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@mikerugnetta
Mike Rugnetta
1 month
Cowards.
@deedydas
Deedy
1 month
"Music when we were growing up was the best. Everything these days is so terrible." Turns out across every single generation, quality of music peaks at age 17 and you begin to start hating any music made after you're 35. The Nostalgia Effect is powerful!
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@mikerugnetta
Mike Rugnetta
4 months
Not gonna dunk specifically on the person who was like "wow cringe when white Paul Maud'Dib lead the Muslim coded revolutionaries..." but will dunk generally on how superheroes have (ironically!) made it that much harder for people to conceive of protagonists as The Bad Guys.
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@mikerugnetta
Mike Rugnetta
4 months
What percentage of the “humans are the good guys in Starship Troopers” discoursers do you think are also author intent fetishists, and do you think they’d die from watching the directors commentary?
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@mikerugnetta
Mike Rugnetta
19 days
Getting to be so when you encounter some tragedy born of mismanagement, it’s not even a challenge to hold your breath until you read the phrase “private equity”.
@MorePerfectUS
More Perfect Union
19 days
THREAD: Last year, a woman who had just given birth at Massachusetts' third-largest hospital system died from internal bleeding. Doctors reportedly could have saved her — but their tools had been repossessed after more than a year of unpaid invoices.
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@mikerugnetta
Mike Rugnetta
4 months
My relationship to the publish date of How To articles for simple home maintenance has changed. I used to look for the newest – now, if they've been published in the last year I assume they're useless, repetitive, AI generated garbage, and look for articles from around 2020
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@mikerugnetta
Mike Rugnetta
2 months
i'm sorry they're WHAT
@C_Sommerfeldt
Chris Sommerfeldt
2 months
Gerber says the NYPD is "internally" looking into getting NYC colleges to reimburse the department for costs associated with recent pro-Palestine protest responses. "That is something we are exploring," he says.
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@mikerugnetta
Mike Rugnetta
5 months
It feels wrong to call Ian Miles Cheong an “influencer”. Like when people call Joe Rogan a “comedian”. I mean, I GUESS?
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@mikerugnetta
Mike Rugnetta
2 months
There are a lot of people going to great intellectual lengths to find every pathway to the moral high ground over college students met with military-level force for protesting an on-going genocide. Anyway. You absolutely can do this.
@BradMossEsq
Bradley P. Moss
2 months
You can’t denounce the J6 rioters and then say the Columbia students who occupied a building by force and destroyed property should be immune from consequences. This is the real world.
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@mikerugnetta
Mike Rugnetta
5 months
“costing”
@MusicREDEF
MusicREDEF
5 months
78% of small-to-midsize businesses in the US currently misuse personal streaming accounts to play music to their customers. It’s costing the music industry $1.38 billion per year ( @olasars - @musicbizworld )
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@mikerugnetta
Mike Rugnetta
2 months
My read on the Taylor Swift record - which I have not listened to - is that it’s probably bad for the exact same reasons the airplanes, websites, and hospitals are bad. It was not designed to function, primarily, as a record.
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@mikerugnetta
Mike Rugnetta
12 days
you know they say a man dies twice. first when jacobin publishes his obit. and then again, actually
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@mikerugnetta
Mike Rugnetta
4 months
Water, wet; sun, shines. What all this means for your weekend at 11.
@IGN
IGN
4 months
Video game support developer Keywords Studios tried to create a game solely using artificial intelligence but failed because the technology was "unable to replace talent."
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@mikerugnetta
Mike Rugnetta
4 months
There is a symptom of Posting Disease, I think, where you immediately imagine, in bad faith, some popular occurrence through the eyes of the person or people you dislike the most, and then gin up discourse about it. A subgenre of Inventing a Guy; Inventing a Mob.
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@mikerugnetta
Mike Rugnetta
2 months
You can only say this sort of thing with a straight face if you are not an audience member of comedy, in any way shape or form – which really says all you need to know about the people who say this sort of thing.
@Variety
Variety
2 months
Jerry Seinfeld says TV comedy is being hurt by "the extreme left and P.C. crap, and people worrying so much about offending other people." “It used to be, you would go home at the end of the day, most people would go, ‘Oh, “Cheers” is on. Oh, “MASH” is on. Oh, “Mary Tyler Moore”
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Mike Rugnetta
4 months
“Alito at one point appeared openly mocking of the concept of content moderation. ‘Is it anything more than a euphemism for censorship?’ he asked.” Wild that we have a 13 year old redditor from 2012 on the supreme court.
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@mikerugnetta
Mike Rugnetta
23 days
soon, they'll be minionposting, and we'll have lost them forever 😔
@RyRapture
Chappell Ryan (0/99 boys kissed in bars)
24 days
Oh my god all my fellow millennials are posting IG stories saying “I hereby do not give permission to Meta to use my photos to train AI” and…well.. dear reader, that’s not how it works.
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Mike Rugnetta
1 month
I don't know ... do you get to spend decades claiming to be the company most powerfully and authoritatively "organizing the worlds information" and then get pissy when people ... treat you like an information authority?
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@mikerugnetta
Mike Rugnetta
5 months
“elmo assault discourse” is a fatally online thing to read. final destination ass phrase; deep ones-esque madness inducing
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@mikerugnetta
Mike Rugnetta
5 months
Rude.
@sonnerly
chase
5 months
Wow
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@mikerugnetta
Mike Rugnetta
2 months
“the rice washing community”
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@mikerugnetta
Mike Rugnetta
12 days
I wrote a small amount of music for something that’ll be out soon, that some of you will likely see, and it’s the first thing in a very long time where it’s clear it’s me - like my name is on it as *the* person - who did the music and wow holy shit thats scary but also nice
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@mikerugnetta
Mike Rugnetta
3 months
The CIA invented the concept of ‘the ick’ and if you get it you’re a cop
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@mikerugnetta
Mike Rugnetta
5 months
Years ago I talked about how Soulsborne seemed to have done something similar to Kafka, and Borges: retroactively organize works that came before them in a genre THEY defined. And I think it’s happening again, this time with AI-generated images.
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@mikerugnetta
Mike Rugnetta
2 months
A good thing about the US government is how much useful, practical work they do making citizens’ lives better and easier. Keep at it, friends! 🫡
@CraigCaplan
Craig Caplan
3 months
377-44-1: House passed a resolution that the "slogan, 'from the river to the sea, Palestine will be free' is antisemitic and its use must be condemned."
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@mikerugnetta
Mike Rugnetta
6 months
i just want to make the air a little wet why does my humidifier have to TimeHop me
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@mikerugnetta
Mike Rugnetta
3 months
*bong rip but its your own farts*
@sama
Sam Altman
3 months
movies are going to become video games and video games are going to become something unimaginably better
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@mikerugnetta
Mike Rugnetta
4 months
saved u a click
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@thehill
The Hill
4 months
The CDC is no longer recommending Americans to stay home after testing positive for COVID-19, a major shift in policy that comes as much of the country has moved on from the height of the pandemic.
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@mikerugnetta
Mike Rugnetta
2 months
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@GuitarWorld
Guitar World
2 months
“If you walk through a Guitar Center, you see an awful lot of $300 guitars. If I’m a serious musician, it doesn’t feel like the right place for me anymore”: Guitar Center’s new CEO explains why the firm’s future must prioritize premium guitars
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@mikerugnetta
Mike Rugnetta
3 months
The only way forward creatively and existentially for the media industry is small, independent producing entities willing to take risk – creative, financial – mitigated by the understanding that audiences are sick of a stagnant mass-market helmed by idiots and prospectors.
@mikerugnetta
Mike Rugnetta
3 months
incredible how *every* industry gets ruined the *exact* same way, and yet nothing is done to stop it
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@mikerugnetta
Mike Rugnetta
1 month
"These are unexpected uses" – there is no way engineers were not using this technology in such a way that made this outcome obvious. This product was not shipped without knowledge that it would tell you to eat rocks. They wanted it out for I/O, for the stock, and rushed it.
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@mikerugnetta
Mike Rugnetta
4 months
My new generally unpopular opinion (the old one being that "adulting" is embarrassing and millennials should be ashamed of both the word and concept) is that phone use is fine, and often more efficient than other forms of communication – and fear of it is hugely overblown.
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@mikerugnetta
Mike Rugnetta
7 months
The bar is in hell!
@xoxogossipgita
egirl tashi duncan
7 months
start a blog--start a tumblr! start a newsletter. start making youtube videos where video is just random gameplay. create things as a job or just for fun, because if a self described marketing expert can fashion himself into an expert with no skills the bar is in hell.
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Mike Rugnetta
1 month
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@hugetulip
gr☆cie
1 month
Who are 2 people that actually did match each others freak?
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@mikerugnetta
Mike Rugnetta
4 months
You don't hate the phone, you hate people making unscheduled demands on your already scarce time (and spam, you also hate spam).
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@mikerugnetta
Mike Rugnetta
2 months
You wouldn’t last an ow-ah in the asylum wheh they raised me
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@mikerugnetta
Mike Rugnetta
22 days
you what
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@mikerugnetta
Mike Rugnetta
3 months
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@foodandwine
Food & Wine
3 months
Ranch is already amazing, but one ingredient can make it even better.
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@mikerugnetta
Mike Rugnetta
4 months
I think it has always been this way, but that the internet has increased in both depth and frequency the feeling of certain people that conflict - even low level, interpersonal conflict - is de facto moral. That fighting is, in and of itself, regardless of aim, righteous.
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@mikerugnetta
Mike Rugnetta
4 months
this describes a website no one will read
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@mikerugnetta
Mike Rugnetta
2 months
Doing all sorts of normal stuff for Never Post
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@mikerugnetta
Mike Rugnetta
4 months
Games rival TV in media-business size, and the Perpetual Aggrievedness of Gamers™ was adopted as the central political strategy of the 21st century and yet they continue to behave as though they are some constantly embattled underdog in need of respect they are never awarded.
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@mikerugnetta
Mike Rugnetta
2 months
I toured w/ my guitar only once - and on one flight (it was @Delta ) tho I was told I could put it overhead, they made me gate check it. When I got it back after landing, a 4”x 4” square hole was punched ALL THE WAY THRU the ATA hardcase. They 100% do this on purpose.
@madidiaz
madi diaz
2 months
Truly devastated by the damage done by @Delta to my 20 year old martin guitar. So many memories just gone. Absolutely beyond devastated. Please repost. @Delta needs to be held responsible.
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Mike Rugnetta
4 months
This might be my personal version of hell.
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@mikerugnetta
Mike Rugnetta
1 month
*months long inhale preparing for an “ah, nevertheless…” issued with the force of a hydrogen bomb*
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@mikerugnetta
Mike Rugnetta
6 months
the start of an a24 screenplay is you find your (really quite good) therapist's name on the epstein list
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@mikerugnetta
Mike Rugnetta
1 month
adorno would have been such an accomplished poster – the man was terminally online decades before it was even possible
@_Traviata
Corrinne F
1 month
Adorno’s response, when asked in interviews about his “hobbies”:
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Mike Rugnetta
4 months
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@mikerugnetta
Mike Rugnetta
5 months
Hello! We just published a new episode of Never Post! I talk to a phonetician about why "influencer voice" exists, and with @its_adamneely about the recent group of people 'retiring' from YouTube. Also: BIRDS! 🕊️
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@mikerugnetta
Mike Rugnetta
4 months
*squints*
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@Variety
Variety
4 months
"Game of Thrones" was supposed to end with three movies, but HBO wasn't interested in bringing the show to theaters. Showrunner David Benioff remembers studio execs telling him that HBO stands for “Home Box Office” and not “Away Box Office.”
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Mike Rugnetta
3 months
Honestly I think it might just be the obvious existence of a god, so they can stop feeling any amount of responsibility for the state of the things.
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@mikerugnetta
Mike Rugnetta
2 months
The first housing crisis went so well, why not do another?
@blackgirlinmain
Shay Stewart Bouley
2 months
The median home price in Portland, Maine, is $650k. Maine is a predominantly rural state with a population of 1.2 million people. There are no starter homes for under $300k that are habitable.
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@mikerugnetta
Mike Rugnetta
3 months
“Music culture,” famously, traditionally the purview of the English speaking countries.
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@MusicREDEF
MusicREDEF
3 months
Over half of the artists who generated at least $10,000 on Spotify last year are from countries where English is not the first language ( @danieltencer - @musicbizworld )
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@mikerugnetta
Mike Rugnetta
3 months
I think a lot about what the people who want AI to be sapient, self-aware, whatever - must want over and above their desire for AI to be sapient, self-aware, whatever.
@joshwhiton
Josh Whiton
3 months
The AI Mirror Test The "mirror test" is a classic test used to gauge whether animals are self-aware. I devised a version of it to test for self-awareness in multimodal AI. 4 of 5 AI that I tested passed, exhibiting apparent self-awareness as the test unfolded. In the classic
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@mikerugnetta
Mike Rugnetta
2 months
Coincidentally I had to go to a Guitar Center today and it was great. They not only had the thing I needed, but they had a used version for cheap and I met some Cool Teens who asked me questions about mandolins because they thought I worked there (I answered them anyway, ofc).
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@mikerugnetta
Mike Rugnetta
4 months
One side effect of all the people "retiring" from YT in earnest is the emergence of the retiring-from-YouTube clickbait video title – "My Last Video", "Can't Do This Anymore", etc – where it becomes clear pretty quickly the uploader is doing anything but.
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@mikerugnetta
Mike Rugnetta
4 months
dispatches from the Never Post team slack
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@mikerugnetta
Mike Rugnetta
3 months
👀
@soulohlove
x
3 months
booking flights on a phone is crazy. that is a laptop activity
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@mikerugnetta
Mike Rugnetta
4 months
“average” is just another way of saying “loudest”, huh?
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@Phil_Lewis_
philip lewis
4 months
“West Virginia House passes bill allowing prosecution of librarians”
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@mikerugnetta
Mike Rugnetta
4 months
What platforms have gone public, and gotten better?
@mikerugnetta
Mike Rugnetta
4 months
Several times over the last ~6 weeks, I've had conversations with people about how Discord is the *last place online* to find and foster community. As a platform, its demise has always been a ticking clock, but them going public would absolutely speed the countdown.
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@mikerugnetta
Mike Rugnetta
2 months
Now that the Elden Ring DLC is coming out, I suppose I should shoot that video I wrote about it *mumble mumble* years ago
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@mikerugnetta
Mike Rugnetta
17 days
I take several of my previous tweets back: some people SHOULD be above the law, and those people are chain fast-food restaurant service employees.
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@mikerugnetta
Mike Rugnetta
4 months
YOOOOOO WHAAAAAAAAAAT
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@mikerugnetta
Mike Rugnetta
2 months
cannot stop thinking about this subreddit about tvs that are placed too high
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@mikerugnetta
Mike Rugnetta
2 months
Fresh from the library. Am I about to get really mad, or develop some newfound hope? Tune in next time to find out!
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@mikerugnetta
Mike Rugnetta
2 months
is 420 like an important number or something
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@mikerugnetta
Mike Rugnetta
1 month
lol these people would lose their minds if they saw a pigeon
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@mikerugnetta
Mike Rugnetta
6 months
… but that all changed when the Fireistotle Nation attacked.
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@mikerugnetta
Mike Rugnetta
4 months
Friends! We made a new episode of Never Post for you (specifically) Georgia talks to a researcher about how platforms do (and mostly do not) support the grieving process. And I talk about men who throw pingpong balls into cups, impressively. Also: gov’t funded beats! Out now!
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