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Matt Johnson, PhD Profile
Matt Johnson, PhD

@mattjohnsonisme

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Author: Blindsight (2020) & Branding That Means Business (2022) Consumer Psychology, Neuroscience & Neuromarketing @hult_business | @thinkers50 2023 📚❤️er

Boston, MA
https://t.co/OcaqA0y2rw
Joined February 2018
Don't wanna be here? Send us removal request.
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
1 month
Excited to share my recent TEDx talk here, which just went live this morning It makes the case that in an age of hyper-personalization, we can embrace more surprise and serendipity. And we can use neuroscience and marketing to do it Check it out!
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How to create your own serendipity with marketing psychology | Matt...

We live in a world of personalized marketing—where companies know exactly what we want, and when and how we want it. The result? We as humans are being aston...

www.youtube.com
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 months
@sheetaverma Form is temporary, class is permanent. You’ve got this. One day at a time, one foot in front of the other You’ll look back on this period with a wry smile soon enough
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Day 1 about to start! Great talks on deck #Uplift2023
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
Contrary to popular belief, bystanders do in fact come to people's aid in public conflicts From @PowerOfUsBook by @jayvanbavel & @dominicpacker_
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Few things will boost your ego like signing 200+ copies of your book! 😤 Honored to speak @Hult_Business 's 2022 Kickoff about Branding That Means Business, and more generally, about the application of neuroscience to marketing
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
"Having a great brand means you get to play the game of capitalism on easy mode" A very pleasant surprise while enjoying a great episode of @SteveBartlettSC 's podcast: @rorysutherland quoting from my new book, 'Branding That Means Business' ( @ProfileBooks )🙏
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
"You miss at least 55% of your shots, but it's how you approach the inevitable. And it's about how you forget" - the legendary @S10Bird on the importance of 'strategic forgetting' With Adam Grant and @DKThomp at #Uplift2023
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
A huge treat to be back on the old @Princeton stomping grounds to speak with grad students about neuroscience, business communication, and my new book. Couldn't have asked for better weather. Its been a good 6 years since the last trip and I forgot how beautiful this campus is
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Hipsters: Why do people who attempt to look different usually end up all looking the same? Most recent piece for @PsychToday explores the psychology behind this, including the insights of author, branding consultant, & attention expert, @thejamiemustard
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
In the future of work, across every industry, everything will be more predictive, proactive, and personalized The 3 Ps for how generative AI will change everything - Alie K Smith #Uplift2023
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Blown away by this! Thank you @thinkers50 and @Deloitte for the great honor of being included in their Radar List of 30 “business thinkers with the ideas most likely to shape the future." !!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Face when the galley copies arrive :) My second book, "Branding That Means Business" w @tessgallant is coming out soon! It applies a social neuroscience lens to the world of branding, and aims to enable practitioners to tether their marketing to human psychology. It will be ..
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
BRANDING THAT MEANS BUSINESS @ProfileBooks @TheEconomist is finally here! And three satisfied customers already :) Or maybe, 2 and a half?👶 Many thanks to @rorysutherland , @rshotton , @rich_chataway & more for their advanced praise from across the pond!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
The efficiency trap - the better we are at getting things done, the more we have to do. And we see this most clearly with the ultimate task, email @oliverburkeman 's "4,000 Weeks"
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
"..for each moral-emotional word included in a tweet, the chance that another person would retweet that message increased by roughly 15 percent." Use the power of emotional language hereon @twitter wisely from @PowerOfUsBook by @jayvanbavel and @dominicpacker_
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
Paradoxically, the more fiercely you consider yourself an individualist, the more conformist you actually are 🤔 The "hipster effect", but for American individualism Fascinating research from @jetten_j , discussed in @PowerOfUsBook by @jayvanbavel and @dominicpacker_
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Is a digital afterlife scientifically possible? The excitement about #Neuralink , and the growth of brain-computer interfaces has posed some big questions. I recently explored the science behind this possibility for @PsychToday #neurotech #BCI
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
@SheaSerrano Pico de what?????
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Life achievement unlocked: Gave a Book Talk at Google this morning and then got this message out of the blue: It's from my 5th grade crush, who FINALLY thinks I'm cool, 25 years later 😂
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
When it comes to applying psychology to marketing, the focus tends to be on behavioral economics / decision science In my most recent for @PsychToday , I examine the other sub-fields that marketers can benefit: social, evolutionary, & cultural psychology
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What Marketers Can Learn From Social and Cultural Psychology

When it comes to understanding consumers, behavioral economics is just the start. Here's what else marketing can learn from psychology.

www.psychologytoday.com
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
"For Beauvoir, the existential question lurking underneath the crisis of old age is: ‘Can I become a different being while I still remain myself?’ In other words, who is this person that I am becoming who appears to be me, but who seems to be someone else too?' " Love this piece
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
Emails to colleagues notwithstanding
@robkhenderson
Rob Henderson
@robkhenderson
3 years
“You never have to change anything you got up in the middle of the night to write.” —Saul Bellow
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Would you enjoy a movies less if an algorithm wrote the script? In my most recent for @PsychToday I write about the growing influence of data in creative fields like film, and how, via psychological essentialism, this influences the audience's perception
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
5 years
I was recently a guest on @BBCWorld TV to speak about the psychology of solitude Tempted to try and do the interview in my best British accent, but chickened out at the last second. Maybe next time🤔 #SocialDistancing #psychology #solitude
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
6 years
Over the past year, I've been quietly writing a book with @PrinceG which explores the intersection of #marketing and #neuroscience . Extremely excited to announce our official book deal for Allure: The Neuroscience of Consumerism. More details here: !
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Interested in consumer psychology, behavioral science, and/or neuromarketing? Consider signing up for the PopNeuro newsletter. One consumer science-inspired piece a week including industry news, trends, and research insights. And no spam, ever. 👉
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
On the troubling lack of shared, third places in American culture From @NelsonSchwartz 's Velvet Rope Economy
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
Research in social neuroscience suggests that we aren't "wired" for racism per se, but for social categorization and identity formation more generally From @PowerOfUsBook by @jayvanbavel and @dominicpacker_
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
It’s difficult enough to empathize with our future selves. What about future others? From John Malkovich and the 100 Year Movie, to Jeff Bezos and the 10,000 Year Clock, future oriented art may provide the path forward My most recent for @PsychToday
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
From David v. Golaith, to Buster Douglas v. Mike Tyson, to Reddit Investors v. Wall Street Hedge Funds .. underdog stories are everywhere. My most recent piece for @PsychToday focuses on the psychology behind why we find them so captivating
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
5 years
Can't lie, actually starting to miss @SFBART
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
As more people are flown to space, it'll be interesting to monitor the impact on one's social identity. Early space pioneers reported a deep shift, discussed here From @PowerOfUsBook by @jayvanbavel & @dominicpacker_
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
@felixsalmon Slate Money plus segment about Argentinian debt restructuring
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Thrilled to get my advance copy of @davidmcraney 's How Minds Change this week. Absolutely loving it so far Have been excited about this book for a long time, and it hasn't disappointed!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Thought-provoking read "..the sacrifices we make in order to obtain a particular outcome becomes a signal of the value we attach to that result.. instead of giving up resources because we value what we get in return, we infer the value of the result by what is being sacrificed"
@koenfucius
Koenfucius 🔍
@koenfucius
2 years
It is not really possible to quantify the value of visiting an old friend. That doesn’t mean we cannot decide that it is worth more than the easily quantifiable cost (in time, effort and money) of a 200-mile round trip:
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
1 year
👀👀 A great selection of books at The Changi Airport in Singapore :)
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
@ThompsonScribe Just too easy. It's a miracle that Denver was able to keep the deficit at 16
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
3 hours into Christmas and just one present has been opened. still playing with the same, first gift. Blessed
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Our relatives in Mexico preparing for our arrival tomorrow 😋😋😋
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
After two long years of zoom, a real treat to finally be able to hit the road again! Last week I spoke at @Ambrosetti_ 's Global Marketing Summit in Milan about the application of neuroscience to marketing. A great group of fellow speakers. Honored to participate and contribute
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
1 year
@RealEmirHan Patrice O’Neil in 25th Hour
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
Got a loud "woohoo 5-1 baby" call out by a passerby on my run this morning. Confused for a second how they could intuit I was a Warriors fan. Quickly realized they (pretty understandably) thought this @theknocks shirt was a Knicks shirt
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Throwback to writing Blindsight with @PrinceGhuman248 at my side, and a little 3-month-old on my lap. A true labor of love. Time flies, that seems like yesterday. Now the book is out in the world, and the little guy is 2!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
5 years
@wiczipedia @steak_umm @Cheeseproducts I wish more people would respond to my compliments with "Thank you! I'm off brand cheese product". Even if they just mean it metaphorically
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
Finally had a good excuse to ditch the sweatpants :) Hosted a film crew today at the home office for an upcoming episode of @MarketWatch . We chat consumer trends, social psychology, and a very nascent, but quickly growing market. All vague and cryptic for now, but more soon!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Writing spot for the morning. Today's little slice of heaven
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Excited to announce that BLINDSIGHT’s official release date is finally here! In a nutshell, this #book connects the dots between marketing and neuroscience, and uncovers the hidden forces that shape our consumer lives. #blindsight2020 #readinglist
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Since no germaphobe leaving the bathroom would ever touch this, the data probably skews heavily towards "excellent"
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Off into the Boston bars to cheer for our Warriors. What's the worst that could happen?
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
Quick trip into the city to get the birth certificate 👶
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Witnessing morally abhorrent is generally rare, in real life. But online? Sadly, research by @mollycrockett and team suggest its exceedingly common From @PowerOfUsBook by @jayvanbavel and @dominicpacker_
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
6 years
It was a great experience presenting our research on #empathy and #consumer decision making @iafor 's Asian Conference of the Social Sciences in Kobe, Japan. Fantastic to explore these topics with fellow researchers from a wide array of perspectives. @PrinceG @philipsugai
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
6 years
On creating a shared, universal understanding of customer value, and tracking it via blockchain. An ambitious project, and extremely engaging talk from @philipsugai at @iafor .
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
I was looking for my Kindle for so long that I eventually got hungry
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Very excited to be speaking at @simplyneurosci 's NeuroCon Conference this weekend, and to share the stage with an amazing group of scientists, thinkers & practitioners. Thank you @chinmayi_balusu for the invitation! More info on registration here:
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
The Mind Club By Daniel M. Wegner & @kurtjgray The best book I've ever read on social cognition. Great blend of empiricism, anecdote, and humor. Fingers crossed for a second edition which includes the minds of Dinosaur robot hotel receptionists 🦖🤖 :)
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Great first day in Mexico City.. tacos, jazz, mezcal cocktails
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Using "we" (instead of "I") in political speeches is a surprisingly effective tactic From @PowerOfUsBook by @jayvanbavel and @dominicpacker_
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
My 2 year just old fell off his tricycle (he's totally fine), and immediately said: "I fell off because I don't eat enough broccoli!" The clearest example yet that the vegetable propaganda is working!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
In love with this graphic from the upcoming issue of @contagious about my book, 'Branding That Means Business'. My only regret is not making it the cover of the book.
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Excited to announce we'll be hosting our #neuromarketing Bootcamp on Dec. 4th - 6th. This provides a comprehensive dive into the ethical application of neuroscience and psychology to marketing, compressed into 3 intense (& fun!) days. More info here: 👉
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
That's a wrap! Just finished up filming a few short courses on branding, neuromarketing, and consumer behavior. Huge thanks to the MadeCraft team Excited to see the final products
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
"there's a whole cottage industry based on noticing a totally banal thing that's happening in the world and calling it a new trend" - @espiers on "quiet quitting"
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Wife is in the office spitting hot fire on a business presentation and I'm 3 feet away in the living room, in my sweatpants, eating a banana. I love the days when we both WFH
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
5 years
"Art as an asset class". Such a beautifully inefficient market and fascinating window into investment / consumer behavior. If you're fascinated by human biases and/or alt investments I'd strongly suggest this most recent episode of @Slate 's "Money" podcast
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Is Art Ever a Good Investment?

Felix Salmon asks Julia Halperin of Artnet whether art is ever a good investment.

slate.com
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
That's a wrap for #neuromarketing ! When @PrinceGhuman824 and I said at the onset that this was going to be challenging a pandemic is not what we envisioned! Proud of our @Hult_Business students for zooming in from all over the globe, never wavering in their curiosity & positivity
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Not so humble-brag for the week: 5/5 from Manhattan Book Review! "the authors engagingly guide the reader through the neuroscience of perception, memory, & addiction & show how neurons & neurochemicals regulate pleasure, empathy, logic, & how we think"
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Saying no to the things you don't want to do is one thing. The real challenge is saying no to the things you DO want to do From @oliverburkeman 's excellent 4000 weeks
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
7 years
An honor to contribute to this article on the role of Cognitive Dissonance in #marketing and #pr by @MoiraLawler for #everydayhealth
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
This took a LOT of trial and error but I finally figured out the secret to putting a toddler to sleep: Find their favorite bedtime book and read it in your best Slick Rick voice No joke, it works single every time no exceptions
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Ironic consumption allows us to signal one message to an 'in-group', and another message to an 'out-group'. Why does irony work this way and how does it impact our consumer behavior? Most recent for @PsychToday looks at the strange #psychology of irony
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
I've been receiving @habit_weekly 's newsletter for over 2 years now, and it's truly one of the best Behavioral Science resources out there. Honored that 'Branding That Means Business' was selected as their book of the month
@habit_weekly
Habit Weekly
@habit_weekly
2 years
📚 Book of the Month is Branding That Means Business by @mattjohnsonisme and @tessgallant - Reviewed by @LizzieKost 📖 Join our Habit Weekly Pro book club -
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
5 years
What happens when a neuroscientist and a marketer lock themselves in a room, put Watch The Throne on repeat, and ferociously debate consumer behavior? Two years later, out walks Blindsight (via @BenBellaBooks ) :) Pre-order link finally here!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Update: this book is amazing 🤩 A few more chapters in, and it just keeps getting better. It comes out tomorrow - highly HIGHLY recommend
@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
Thrilled to get my advance copy of @davidmcraney 's How Minds Change this week. Absolutely loving it so far Have been excited about this book for a long time, and it hasn't disappointed!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
6 years
Such a pleasure to work with @haydenfield and @Entrepreneur at the intersection of #BehavioralEconomics and #Entrepreneurship . @PrinceG and I discuss the top cognitive biases for entrepreneurs.
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
Can't wait to dive into this @hakwanlau
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
A big congratulations to @rshotton on the publication of his newest book, "The Illusion of Choice". And a warm welcome to the rarified club of authors with books that have eyes on the front cover👀 I was fortunate to read an advanced copy, and it's truly one of the greats!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
good morning
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
1 year
Take a quick look at the history of Wal-Mart's motto: 1962-1988: Always Low Prices. Always. 1988-1994: Always The Low Price. Always. 1994-1996: Always Low Prices. Always Walmart. 1996-1999: Better Everyday Low Prices! Always. 1999-2007: Always Low Prices. Always. But in 2007..
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Great thread on the origin of Legends Hospitality Group👇 First heard about this in @NelsonSchwartz 's excellent "The Velvet Rope Economy", which I highly recommend
@JoePompliano
Joe Pompliano
@JoePompliano
4 years
Two of the wealthiest owners in sports history teamed up to build a billion-dollar company. Time for a thread 👇👇👇
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
6 years
Amazing experience speaking at the #TEDx in London. The talk focused on my research related to #empathy and #storytelling - video soon! Many thanks to the incredible organizers @Hult_Biz , @MuseumofLondon for hosting, and to my fellow speakers for the inspiring conversations
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
7 months
An intellectual giant and a true pioneer RIP to the legend, Daniel Kahneman 🥹
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
What can Emimem teach us about the nature of our "true" selves? Inspired by the perspective of humanistic psychologist, author, and hip hop aficionado @sbkaufman , I recently wrote about the unintuitive science of authenticity for @PsychToday
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
For those into consumer psych, highly recommend checking out Kenny's list Honored for Blindsight included amidst such great titles and authors For my 2 cents, a few more I'd add: Irresistible @adamleealter Alchemy @rorysutherland Decoded @philbarden WYCWBCTY @thebrainybiz
@kennysmithnanic
Kenny Smithnanic 🙌
@kennysmithnanic
2 years
Master psychology and you can sell anything. But most people don't know where to start. 8 books that will teach you how people think (so you can 3x your sales):
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
1 year
"Few biases in human judgment are easier to demonstrate than self righteousness: the tendency to believe one is more moral than others" - Nik Epley and Nadav Klein in Grandstanding by @JustinTosi & @BrandonWarmke
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
@AnnaSchapiro @MichaelJArcaro Best / nerdiest baby announcement ever! Congrats you two (now three)!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
1 year
Things that stand out drive attention and borough into memory. The same is true for people's outfits. But here, something else comes into play: social status. And not in the way you might think.. A quick thread on The Red Sneakers Effect 👇
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
The ultimate bias may be the complete inability to notice them in ourselves. We tend to think that biases are things that only impact *other* people From @PowerOfUsBook by @jayvanbavel and @dominicpacker_
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
not a creature was stirring
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
Absolutely love how the Turkish cover for Blindsight came out
@IsKitaplari
İş Dünyası Kitapları
@IsKitaplari
3 years
Kör Bakış Yeni Tavsiye Kitap Bilime ve hikâyelere dayanarak beyin ile markalar arasındaki şaşırtıcı ilişkinin derinliklerine dalıyor ve pazarlamanın hayatımızın her yönüne nasıl dokunduğunu gösteriyor. @mattjohnsonisme @PrinceGhuman248 #ThanksFromTURKEY @novayayinlari
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Superstitious people are often derided for being irrational. However, evidence suggests that these acts provide exert a certain degree of mental control, which can have a positive impact on the actual performance itself. @RafaelNadal has mastered this In @ethan_kross 's Chatter
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Alan Jacobs and @tonytost on the concept of "anti-curation" of content, especially for younger populations. Especially relevant in today's hyper-targeted, hyper-personalized digital world From Jacobs' "Breaking Bread with The Dead"
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Had a blast chatting with @ChrisWillx on the @ModernWisdomMe podcast We spoke about: 🐶 Why we can't tell dogfood and paté apart 😍 Why pleasure motivates us, but doesn’t make us happy 🧠 Why neuroscience will shape the future of marketing Episode 👉
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
6 years
Such a blast engaging with the amazing @BetterUp team at their coaches conference in Philadelphia. Workshop focused on the neural basis of #communication , and facilitating alignment between conversational partners. The stunning venue at @KimmelCenter was the icing on the cake
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
2 years
The American Dram occurs more in advertisements than it does in articles, often serving as justification for one's purchases (a la the functional alibi effect) In Robert Schiller's "Narrative Economics"
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
..& I have no idea how exactly this is calculated but Amazon telling me that the book is #1 in Consumer Behavior (and in this company!) is pretty sweet to see 🙏
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Congratulations to my good friend @NataliaICordova on her new role as Director of Studies, Mathey College, @Princeton 🐯 🍾 !!!!!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
7 years
Heartfelt thank you to our amazing guest panelists @SheryleBolton , @hayleyleibson , @pamelahawley and Daniela Cristea for our "Female Trailblazers in Business" event co-hosted with @SFVAULT And thank you to all #hult students who attended and asked great questions!
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
4 years
Ever wonder why women's shirts button on the left, and men's on the right? 👇 (from @econnaturalist 's The Economic Naturalist)
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@mattjohnsonisme
Matt Johnson, PhD
@mattjohnsonisme
3 years
man, I love Jamaica Pond. If it were in the middle of the wilderness, people would go on month long pilgrimages just to see it once before they died
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