Lulu is a self-publishing and print-on-demand platform that empowers creators to publish and sell their books to readers around the world. | Proud B Corp 🌱
Join us on 2/21 at 12:00 PM EST for a webinar with
@JoePulizzi
, best-selling author and content entrepreneur! Discover proven models and tactics for leveraging your book into a thriving media business. Register here:
Your book description is one of your most important sales and marketing tools - you want to make sure it shines, don't you? Polish your cover copy to perfection and write a book blurb that sells with these tips from Lulu University ➡️
Launch your book into success with Kickstarter and print-on-demand! Our guide demystifies the process, offering actionable strategies for effective crowdfunding, cost management, and tapping into Lulu Direct for streamlined order fulfillment. Learn more.
Authors, did you know you can get paid to write your book before it's published? 💸 Thanks to crowdfunding, it's possible! Learn how Joe Casabona (
@jcasabona
) ran a successful crowdfunding campaign for his book ➡️
We're happy to announce another integration for Lulu Direct: we’re adding Wix to the lineup! Take advantage of direct-to-consumer sales, combined with the ease and flexibility of print-on-demand. Learn more from our blog post:
The traditional publishing industry has historically lacked representation and continues to leave marginalized people out of the conversation. But why are People of Color still being excluded from traditional publishing, and how can self-publishing help?
Authors and creators! Are you ready for your book sales to 📈? We've created an all-in-one book marketing plan that has everything from the tools you should be using as well as expert guides to help you get started. Check it out here ➡️
We like to remind authors about the important distinction that YOU are the brand and your book is your brand's product. But what is an author brand, and how can you best identify and promote yours? We took a look in the latest post on the Lulu blog:
Navigate the financial aspects of content creation with ease. Our budgeting guide is designed to help creators flourish, providing insights into smart financial planning and effective resource allocation. Read more:
Are you a planner or pantser? Whether you're looking for novel planning tips, writing and editing tools for pantsers, or just wondering what pants have to do with writing a book, this blog post is for you:
Even the most perfectly designed author website is meaningless if nobody visits it. We shared seven tips for driving traffic to your author website in the latest post on the Lulu blog:
Ready to take your business to the next level? We're giving away three signed copies of
@darentsmith
's Craftsman Creative, designed to help creators build a six-figure business. Plus, each copy comes with access to an exclusive email series on mastering the Craftsman Mindset!
There's still time to register for our webinar today at 12 PM EST! Learn how to take your author business to the next level with the power of direct sales! Don't miss out--register now.
Curious how to get media coverage for your book? 🎬 Explore our latest insights on PR strategies and expert tips to boost your book's visibility. We've got everything you need from perfecting press releases to pitching podcasts. Learn more!
What are the differences between traditional and self-publishing? Which one better suits your publishing goals? And what do you need to know about both to help you decide? We took a deep dive into traditional vs. self-publishing on the Lulu blog:
"Indie writers are leading the way with radical literary fiction that is free from constraints. Indie writers are breaking the rules, not only with their writing, but with the way they publish literary fiction: self-publishing."
#LuluAuthor
@ScottSemegran
Elevate your book launch with the power of crowdfunding and print-on-demand! ✨ Discover the roadmap to Kickstarter success and effortless publishing with our detailed guide, packed with insider tips on managing costs and using Lulu Direct for fulfillment.
@fremonadwa
@Tseday
@Amanbiede
Thank you for bringing this book to our attention, I will pass this information along to the appropriate team immediately.
#LuluAuthor
Mike Melnotte shares the story of
@BulldogReuben
's YouTube channel and calendar that raises money for the New Hanover Humane Society on
@WECTNews
:
Are you participating in
#NaNoWriMo
this November? Whether you're pushing yourself to hit a daily word count goal or focusing on cultivating a daily routine, it's a great month for carving out some quiet time for writing:
Writing takes work. As authors and writers and book creators, we all know this - writing takes work. But we believe that developing a daily writing habit can help make that work a little easier:
Hemingway Editor is a fantastic online writing analyzer and editing tool to help you streamline your writing. Check out our review of this (free!) app on the Lulu blog:
What makes Lulu extraordinary? The answer lies behind the scenes, in the care we put into every step of the publishing process. Watch the video below to see how books come to life. ✨
Want to find the perfect gift for your favorite reader AND support indie bookstores? Great news - thanks to
@bookshop_org
, you can. Learn more about this incredible new online bookstore and what they're doing to support indies around the country:
⏱ ALL Print books and calendars are 30% off! Shop unique photo books, calendars, planners, and more! Use promo code CYBERMONDAY30 to save 30% off your order. Don't wait - this Cyber Monday Sale ends TONIGHT at 11:59 PM!
Navigate the world of international book shipping in our latest blog post! Discover how to streamline your global distribution strategy and avoid common pitfalls with our expert advice. Read our full blog post here:
#LuluAuthor
& Actor
@OmarEpps
will be signing at the Lulu booth at
@thebookcon
! Grab a copy of his new memoir, From Fatherless to Fatherhood, at booth 1528 on 6/2 from 2:30 - 4 pm! Details:
#thebookcon
There's so much to know when it comes to self-publishing, but there are a few things you'll definitely want to know BEFORE you publish! In this episode of Lulu University, we reviewed the steps you'll want to take before you hit that "Publish" button:
Being an active reader is an important part of being a good writer, but sometimes it can be difficult to justify taking the time out of your busy day. So we took a look at why it's definitely worth your time to set a reading goal (and stick to it!):
@BulldogReuben
's 2019 calendar is a great gift for dog lovers! Plus, all proceeds are donated to the Humane Society of New Hanover County in
#WilmingtonNC
, where
#HurricaneFlorence
made landfall. Check out this calendar and support a great cause:
Calling all creators! Discover how to turn your followers into dedicated superfans who support your journey. From engaging content strategies to direct sales tips, this guide has all you need to build a thriving community around your brand.
What kind of retailer doesn't EXTEND the Black Friday Sale? Not us. Keep saving 25% on print books, photo books, and calendars with code BLACKFRIDAY25. Expires 11/25 at midnight. Shop Now:
For any author or aspiring author, the stigma of being ‘self-published’ is very real and a point that must be considered. Why does this stigma exist, and how can we help the publishing industry get over it?
Here’s your checklist for your next creator or author event:
🎒 Pack your bags for the event
🗓️ Schedule which sessions you'll attend
✅ Watch the latest episode of Lulu U to get top tips for first-time conference attendees. Watch now!
If you're a
#selfpublished
author, then you're officially a publisher! Now, it's time to start acting like one.
Learn how to get into the publisher mindset to help you sell more books:
#LuluUniversity
#bookmarketing
Recently printed a proof copy? Wondering why the colors on your cover don't pop like they do in your PDF?
Learn what color space is right for your book when publishing on Lulu:
Discover the ultimate guide to selling your books directly through your WordPress site with Lulu Direct and WooCommerce. Take control of your sales, maximize profits, and build stronger connections with your audience!
Publishing a book is a great way to help your business, but that doesn't mean you have to write something from scratch! We put together some ideas for publishing a book using content you already have:
The Pit Bull Flower Power calendars from photographer and activist
@SophieGamand
are more than just beautiful calendars - the proceeds go to continuing efforts to help save pit bulls and shelter dogs around the world!
Learn more and shop calendars here:
Did you know that you can incorporate print on demand books and distribution directly into your own business using Lulu's Print API? Learn more about how to get started in this brand new video from Lulu U:
Happy Indie Author Day! Check out some of these incredible workshop videos from publishing experts around the world, and learn more about
#IndieAuthorDay
events and resources:
Looking for a unique, thoughtful, and totally original gift for your loved ones this holiday season? Learn more about how to use Lulu to create one-of-a-kind DIY Holiday Gifts:
Artist, activist, and
#LuluAuthor
@AaronMMaybin
created incredible workbooks and adult coloring books meant to educate, empower, and inspire. Pick up your copies of Art Activism, Capes and Crowns, Reasons Why I Love My Hair here:
2021 is here! We took a look at what Lulu’s got on tap for indie authors this year, and how we’re working to help authors retain independence in the face of a constantly consolidating industry:
While there are many different word processing softwares out there, Microsoft Word is still the tried, tested, and true option for many, many writers. We took a look at how to best use Microsoft Word for writing (and publishing) your book:
Finding an audience who wants to buy what you create is often the biggest hurdle for new and growing creator businesses. Using market research strategies is a great way to get to know your ideal audience!
Whether you're a new creator preparing to launch your first book or a seasoned vet with a full backlist, content marketing is one of the best ways to build your brand. Learn more about how to think like a content marketer:
How can you use your craft and skill as a storyteller to give back this holiday season? We talked about the art of fundraising through storytelling in the latest post on the Lulu blog:
No need to fear, our Scarred for Life recording is here! In case you missed it, we published our latest webinar with authors Stephen Brotherstone and David Lawerence of Scarred for Life, Volumes 1 and 2 on YouTube. Click the link to catch up!
Help us put the You in University! Tweet
@Luludotcom
and let us know what content you're interested in seeing us cover on future Lulu University videos!
We're so excited to be at
#20BooksVegas
this week! If you're here today be sure to stop by and say hi to Team Lulu at the Vendor Meet & Greet, check out some amazing books by
#LuluAuthors
, and grab some swag!