🇫🇷🇪🇨 Fashion/beauty editor
@envimediaco
. Bylines BBC, Teen Vogue &more. Lawyer. Fashion business expert. Former Alaïa girlie. Exclude me from any narrative.
I had the chance of talking to
#BGYO
for Teen Vogue. Turns out that I have more in common with P-pop's Aces than I imagined. For one thing, we share Taeyong & Yeonjun as style icons. For another, we love a good self-care routine and expensive shoes.
I just read this tweet about artists who adapted well to the pandemic and I have to say NCT and SuperM did a great job there. I've never once felt content starved, but they also kept doing their best to check on everybody's mental health. We've been truly blessed.
Unfortunately it's Friday, but I couldn't wait to share my interview with
#SB19
. It was hands down the most fun I've had talking to a group. Not only they're incredibly talented, fun and humble. They're also so appreciative of their fans and culture.
Anyway… what are some of your favorite Cannes Film Festival looks so far? I have to be honest, I am absolutely in love with this Becky Armstrong look and some of Guan Xiao Tong’s dresses. Selena delivered with that black gown at the Emilia Perez premiere too. Simple but great
Advice for people who are interested in contributing to creating real media impact value (not just google searches or useless KPIs that don’t translate in influence) around a fashion appearance.
1. Always like and share from official sources and media, specially fashion media.
It is always such a pleasure to write about
#WinMentawin
. There’s quite nothing like having an audience that enjoys the content and is respectful of our efforts. Plus, Win is EnVi’s fashion darling ✨💕
#WinxTommyHilfiger
#NYFW
@winmetawin
No way this is about to get more likes and RTs than my article... with no credits to the source. Then people wonder why journalism is in decline. Want to get well-researched articles with sources and data? Well, support journalists and media.
Felix's official appointment as house ambassador of Louis Vuitton in August generated a total of $4.5 million in MIV within the first two weeks of the announcement — as per Launchmetrics.
As we look forward to shows, front rows and the runways (celebrity cameos included 👀), here’s the ultimate guide to Men’s Fashion Week Spring Summer 2025 😉
Lisa’s sustainable Pipatchara set, Felix’s Regency Prince look, Win Metawin’s elegant take on jewelry classics & more in this week’s “Best Looks of the Week.”
While we eagerly wait for Prada’s SS25 show, here’s a little something the fantastic
@V_lSUALS
wrote about
#WINMETAWIN
’s latest Prada looks and how they align with a trend we’re seeing a lot in fashion 👀
This is a question I have been long trying to ask K-pop groups and I finally got the chance to ask
#CRAVITY
. Honestly,
#KAI
is one of the few people I expected to be mentioned at some point because he is a ubiquitous style icon.
[INFO] 220719
CRAVITY’s Woobin mentioned Kai in a recent interview 💛
Q: If you could raid a celebrity’s closet, who would it be?
Woobin: Kai Senior.
🔗:
#KAI
#카이 #カイ #金钟仁
#엑소카이
@weareoneEXO
#winmetawin
is slaying all fashion weeks! My team and I worked over time today to bring you guys the latest MlV data.
Men’s and Haute Couture Week insights:
It makes me so happy to see Thai stars thriving in the fashion industry. I've been personally campaigning for them to receive the fashion coverage they deserve, so it's beautiful to see stars like
#winmetawin
getting global recognition 💕
#PRADAxWIN
Our beauty writer
@melhsimmons
broke down the beauty looks and glam spotted in the front row of Prada's SS25 show — as seen on Win Metawin, Jaehyun and Sana.
I wrote this timely, but absolutely forgot to share. And yes, no one needs to be reminded that
#JISOO
is everything Dior stands for, but I had to write an article anyway.
#jisooxdioraw22
It’s so interesting to see how fashion marketing has changed and continues to evolve/embrace APAC stars. Jennie, NCT, Heart, Win Metawin were among the first Asian acts making this kind of impact. Now, there’s more rising APAC stars leaving their mark
Just realized the experts & insiders panel picking the EnVi Fashion Power Players of 2023 did a magnific job selecting honorees. I can see many of them in the list of Top global celebrities across all fashion segments: Heart, Win, Apo, Mile, Stray Kids, BP
In between returning some styling pulls and trying to get jamón Serrano, I finally managed to gather my thoughts about Felix’s look. I just hope no one made a Bridgerton reference before me 😔🙂↕️
I live in this world for Mark Lee and NCT's fashion domination only. So proud of everything Mark and the group keep achieving. K-pop's IT BOYS for sure 💅🏻
#MarkLeexPoloRalphLauren
Had the uttermost honor of interviewing million-seller rookies
@IVEstarship
for my first-ever idol interview. It's been long overdue, but I couldn't have asked for a better first feature.
#IVE
I missed the chance to make a Gossip Girl reference and write something like "Spotted in Grand Central," but in my defense, I was at a LNY party before publishing this. Anyway, enjoy the amazing shots of
#NAYEON
#winmetawin
#LeeJunho
at
#NYFW
@envimediaco
Also my sister has fully undergone her transformation as a fan of Yuta. This man’s popularity in Colombia is truly something. Hands down one of the most popular members of 127 if not the most popular.
As a fashion designer I need people to understand the level of craftmanship, the amazing tailong and luxury that Peter Do embodies is hard to achieve. Every single fashion connection of mine has only spoke highly of the brand. Fashion editors, journalists, stylists love him.
Despite popular belief and the accusations of internet bullies, I'm not a "Felix-bias." I just... work in and know about fashion and can tell about Felix's impact on my industry 😉
Beautiful, supportive and kind fandoms always celebrating and uplifting their people and sharing positivity >>>>>>>>>>>>>>>
you know who you are and I applaud that ability to spread nothing but kindness.
And it's not only about him wearing "expensive" clothes, it is about his fashion sensibilities and ability to pull any look effortlessly. I am glad his juniors recognize that.
As the fashion editor behind this shoot, I just wanted to let LUVITY know that
#CRAVITY
are wearing 2 of the hottest emerging fashion brands. Tanner Fletcher & Nicholas Raefski have received the acknowledgment of Vogue, WWD, & the CFDA. They were beyond excited about this project
2. Don’t go around arguing in the comment section.
3. Clic and READ the specialized articles written about the show/event.
4. Create a hashtag with value that not only talks about the celebrity but also centers conversation around the brand.
Also fans need to understand there is a huge difference between EMV and MIV. Anyone can measure and earn EMV with a buzzy appearance. Media Impact Value is specific to the fashion industry and it is measured differently. It measures impact and quality of an appearance.
I am very happy and very proud to present you the inaugural installment of EnVi’s Fashion Power Player List. We talked to fashion industry experts and organizations to put together a list of creatives and pop culture icons who contributed to shaping fashion in 2023.
To officially wrap up 2024 Met Gala coverage (until next week when LM metrics come out anyhow) my team revisited the event's highlights, from the theme and dress code to the best-dressed attendants and the top beauty moments.
This Met Gala lineup might be one of the most iconic in terms of global pop culture. Karol G, Rosalia, Zendaya, Stray Kids, Jennie, Bright… this is going to be such a great night.
I’ve been getting a lot of questions from Felix’s fans and so sorry I can’t reply your comments or answer all of your DMs, Fashion Week is an incredibly busy period for me, but this is a very accurate breakdown of do’s and don’ts.
01.03 - Do's and Don'ts
ꜰᴇʟɪx x ᴘᴀʀɪꜱ ꜰᴀꜱʜɪᴏɴ ᴡᴇᴇᴋ
A different approach to the DO's and DON'Ts you've probably seen circulating around however, social media etiquette can greatly impact the success of any content sharing so hopefully you will all keep the
The random articles copying data from EnVi and confusing Media Impact Value with EMV are coming 😬💀, but we reported first… and directly from the source 🫡🤷🏻♀️
5. Do NOT make ss of articles, it takes away their performance and in consequence lessens the real impact of people reading and having conversations around a topic‼️‼️
6. Comment under and save official posts, specially from the brand and relevant media.
I saw a video of Nicolas being praised and appreciated in the streets of Barcelona and as I go through the answers to my question, I see how utterly appreciated and respected he is… it makes such a difference from the unpleasant/ negative way many stans interact with designers
In amongst the celebration I just want to give a massive shoutout to
@FelixOOTD
,
@FELIXCharts
,
@FLX_INTL
,
@FelixMedia_
and other FB for being a guiding light for Pixies.
Also immensely grateful to
@lesjoursdemay
for your knowledge and wisdom re: MIV/EMV.
I feel so proud.
7. Do not repost pictures, videos and articles. Share the originals instead or at least make sure to add a LINK to the original.
8. Avoid sharing and clicking articles from tabloids like allkp*p and media without a proper fashion vertical. It lessens the quality factor of the MIV
A flower dies every time fandoms confuse EMV (earned media value) and MIV (Media Impact Value). These are different metrics and have nothing to do with one another. Ps. Focus on the second and for the love of god, share posts, articles, blog entries, etc from sources🙏🏼🙏🏼🙏🏼
I am so sorry for the kind of person I will be when Doyoung wears looks from Dior Winter 22. Not just me but so many fashion industry professionals agree that "La Conversation" is one of the best Kim Jones' collections at the helm of Dior Men. Doyoung would rock these looks.
9. BY ALL MEANS USE THE “SHARE ON SOCIALS” OPTION FROM ANY RELEVANT FASHION-FOCUSED ARTICLE. This one is truly one of the best ways to contribute to the Media Impact Value.
Reminder to use trending taglines and hashtags that revolve around Met Gala and the corresponding fashion brand. No relevant metric monitors each guest on its own. The relevant algorithms detect the popular topics related to the main event (Met Gala). Not the other way around.
From Freen and Hande ErçeI’s red dresses to Johnny, Felix and SB19’s Justin’s denim outfits, we rounded up the best looks of the week for the return of our weekly fashion series. Which is your favorite look?
So apparently it is National Boyfriend Day, so happy day to Doyoung for being the bf we all want (and we'll never have). To celebrate it, I'm bringing back some of Doyoung's best boyfriend looks.
Thank you so much to everyone reading EnVi and especially, to those reading our fashion vertical. This list is a reflection of the unconditional love and support we get from our readers. By all means, keep supporting EnVi💕
#winmetawin
#jisoo
#yuta
Anyway, keep engaging with content across official channels and media. There is a timeframe of 48 hours to maintain and monitor the media impact of events so…
Big fanbase accounts get impressive engagement with screenshots or reloading content while the og posts barely get likes or interactions. No one is measuring the reach of your accounts. Can’t stress this enough, please, share from the original sources (artists, brands, media).
I wrote my first article for Teen Vogue and I want to believe 10 year old me is very happy and proud right now. When I was a kid I was already obsessed with fashion and Rebelde marked my childhood, so I feel it all is coming full circle now.
This is THE lesson. If I might add, please be respectful of our industry. If you're a fan waiting for someone at a show venue, be mindful of the people who are there for work. If you're engaging online, remember to do it respectfully without attacking or diminishing anyone's work
As we prepare for this event, please remember to engage with purpose rather than dropping tags robotically. Let’s delve deeper and truly appreciate the creativity and dedication involved.
Breaking down the look, Jinyoung is wearing Look 20 from Head of State’s Fall 2023 collection, shown earlier this year at New York Fashion Week. Designed by
@feek___
one of my favorite NY-based designers. What an honor!
"I think every schedule that we get to interact with our fans and see them is the happiest moment I’d want to go back and enjoy again.” Check out more from JINYOUNG in our exclusive
@CIX_Official
cover feature, on sale now!
#EnViGenZIssue
#EnVixCIX
🔗
For the love of God, Media Impact Value is not measured on Twitter mentions. This is an industry specific metric that analyzes quantitative and qualitative factors unique to the FBL market. I have no idea why people don’t seem to comprehend that this is actually THE metric.
Qué bonito ver a que a los fans de
#Rebelde
y
#RBD
les ha gustado mi artículo en Teen Vogue. Cuando era niña amaba el estilo y la seguridad de Roberta y quería tener el armario de Mía. Me encanta ver que la gente las sigue recordando como los íconos que son.
HAHAHAHA my best friend (who knows well that my mom is a Doyoung fan) just said that my mom's criteria to evaluate potential sons-in-law are:
1. Can he sing well?
2. Does he have good hair?
3. Is he Doyoung?
LMAOOOOO
Anyway, my last reminder. Remember to engage directly from the source and don’t repost content. Respect photographers, writers and everyone working so hard tonight. Make the source go viral, not the random fan accounts that no relevant fashion software or company monitors
Forever in my agenda of crediting the icons that take the iconic photos making the rounds online, gotta drop the link to
@nataliejphotos
’s ig, where you can also find the gorgeous covers she’s shot for EnVi
It’s always such a pleasure to write about Win thanks to the kindness and grace of his fandom. Thanks for reading and being so respectful and appreciative 🙏🏼
Dozennie fam, I might be on my d*athbed, but I'm never failing you or Doyoung. Especially not during Aquarius season or his birthday. Here's a lil something to celebrate Doyoung's day.
#BunnyPrinceDoyoungDay
#따끈따끈_도영빵_생일이_왔옹
@dearbrightvc
@bbrightvc
The $1,4 M MIV includes all of Bright x Burberry related posts during the show, the top placement is the single post that gathered the highest Media Impact Value. In this case, Bright's IG post became the top-performing placement for Burberry.
Harper's Bazaar Vietnam back at copying my articles WORD-BY-WORD for the nth time. This time, my Felix article 😒. It has been a while, I was almost worried something happened to the "writer." Please do not support these kind of blatant plagiarism.
I've received so many nice comments and questions from LUVITY about the fashion brands
#CRAVITY
wore on EnVi's cover. They're called Tanner Fletcher and Nicholas Raefski, both up-and-coming US brands, already favorites of the likes of Jamie Campell Bower and Gaten Matarazzo
@luisalreinoso
@fodboldword
la mujer fue detenida por la policía en Las Vegas luego de haber dejado a su hija encerrada en un auto por horas... no me interesan las vidas ajenas, pero definitivamente una historia mal contada en la que la víctima era una niña que quería estar con su padre.
It's so pleasant to see people in the industry, experts and producers support NCT's expansion and having a clear idea/vision of what this is going to be like, not just angry people fueled by (nothing actually) speculation and assumptions attacking those who support the guys.
Thank you for taking it seriously and giving credit when you shared. Part of the information I shared comes from years and years of experience and insider information that can not be “found on the internet.” And you guys did the most out of it 👏🏼👏🏼
you're incredible! we thank you so much for your insights regarding emv. we've learned a lot!
we are anticipating yet another amazing article from you on
@envimediaco
, especially about the miv numbers 💙
And yes, they added a link after I complained but we shouldn’t have to go to these lengths to be properly credited.
As independent media, we are constantly plagiarized by outlets across the board and this type of irresponsible sharing only contributes to diminish more our work.
@URosario
Como experta en DIH me interesaba mucho la maestría en conflicto, memoria y paz, pero con el espectáculo de su profesor me pregunto si su universidad al menos conoce básicos del derecho. Eso sin mencionar su decepcionante manejo de crisis... qué lastima, parecía una buena opción