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@lesjoursdemay

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🇫🇷🇪🇨 Fashion/beauty editor @envimediaco . Bylines BBC, Teen Vogue &more. Lawyer. Fashion business expert. Former Alaïa girlie. Exclude me from any narrative.

Joined May 2010
Don't wanna be here? Send us removal request.
Pinned Tweet
I had the chance of talking to #BGYO for Teen Vogue. Turns out that I have more in common with P-pop's Aces than I imagined. For one thing, we share Taeyong & Yeonjun as style icons. For another, we love a good self-care routine and expensive shoes.
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I just read this tweet about artists who adapted well to the pandemic and I have to say NCT and SuperM did a great job there. I've never once felt content starved, but they also kept doing their best to check on everybody's mental health. We've been truly blessed.
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Unfortunately it's Friday, but I couldn't wait to share my interview with #SB19 . It was hands down the most fun I've had talking to a group. Not only they're incredibly talented, fun and humble. They're also so appreciative of their fans and culture.
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@lesjoursdemay
May
2 months
Anyway… what are some of your favorite Cannes Film Festival looks so far? I have to be honest, I am absolutely in love with this Becky Armstrong look and some of Guan Xiao Tong’s dresses. Selena delivered with that black gown at the Emilia Perez premiere too. Simple but great
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Advice for people who are interested in contributing to creating real media impact value (not just google searches or useless KPIs that don’t translate in influence) around a fashion appearance. 1. Always like and share from official sources and media, specially fashion media.
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Louis Vuitton just dropped new Yuta photos at Paris Fashion Week © Luis Vuitton
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@lesjoursdemay
May
5 months
It is always such a pleasure to write about #WinMentawin . There’s quite nothing like having an audience that enjoys the content and is respectful of our efforts. Plus, Win is EnVi’s fashion darling ✨💕 #WinxTommyHilfiger #NYFW @winmetawin
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@lesjoursdemay
May
10 months
No way this is about to get more likes and RTs than my article... with no credits to the source. Then people wonder why journalism is in decline. Want to get well-researched articles with sources and data? Well, support journalists and media.
@viraltakes
Viral Takes
10 months
Felix's official appointment as house ambassador of Louis Vuitton in August generated a total of $4.5 million in MIV within the first two weeks of the announcement — as per Launchmetrics.
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As we look forward to shows, front rows and the runways (celebrity cameos included 👀), here’s the ultimate guide to Men’s Fashion Week Spring Summer 2025 😉
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@lesjoursdemay
May
2 months
Lisa’s sustainable Pipatchara set, Felix’s Regency Prince look, Win Metawin’s elegant take on jewelry classics & more in this week’s “Best Looks of the Week.”
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While we eagerly wait for Prada’s SS25 show, here’s a little something the fantastic @V_lSUALS wrote about #WINMETAWIN ’s latest Prada looks and how they align with a trend we’re seeing a lot in fashion 👀
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This is a question I have been long trying to ask K-pop groups and I finally got the chance to ask #CRAVITY . Honestly, #KAI is one of the few people I expected to be mentioned at some point because he is a ubiquitous style icon.
@INTLKJI
INTLKAI
2 years
[INFO] 220719 CRAVITY’s Woobin mentioned Kai in a recent interview 💛 Q: If you could raid a celebrity’s closet, who would it be? Woobin: Kai Senior. 🔗: #KAI #카이 #カイ #金钟仁 #엑소카이 @weareoneEXO
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@lesjoursdemay
May
9 months
Okay I’m in my first minute listening to TXT’s new album. And wow… just WOW. Hello rockstars…
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It makes me so happy to see Thai stars thriving in the fashion industry. I've been personally campaigning for them to receive the fashion coverage they deserve, so it's beautiful to see stars like #winmetawin getting global recognition 💕 #PRADAxWIN
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It’s so interesting to see how fashion marketing has changed and continues to evolve/embrace APAC stars. Jennie, NCT, Heart, Win Metawin were among the first Asian acts making this kind of impact. Now, there’s more rising APAC stars leaving their mark
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Just realized the experts & insiders panel picking the EnVi Fashion Power Players of 2023 did a magnific job selecting honorees. I can see many of them in the list of Top global celebrities across all fashion segments: Heart, Win, Apo, Mile, Stray Kids, BP
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@lesjoursdemay
May
2 months
In between returning some styling pulls and trying to get jamón Serrano, I finally managed to gather my thoughts about Felix’s look. I just hope no one made a Bridgerton reference before me 😔🙂‍↕️
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I live in this world for Mark Lee and NCT's fashion domination only. So proud of everything Mark and the group keep achieving. K-pop's IT BOYS for sure 💅🏻 #MarkLeexPoloRalphLauren
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Had the uttermost honor of interviewing million-seller rookies @IVEstarship for my first-ever idol interview. It's been long overdue, but I couldn't have asked for a better first feature. #IVE
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@lesjoursdemay
May
5 months
I missed the chance to make a Gossip Girl reference and write something like "Spotted in Grand Central," but in my defense, I was at a LNY party before publishing this. Anyway, enjoy the amazing shots of #NAYEON #winmetawin #LeeJunho at #NYFW @envimediaco
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@lesjoursdemay
May
3 months
Check out the highlights from the opening night of the Tiffany Wonder exhibition. Stars in attendance included #ROSE #winmetawin #BaifernBah #SEBASTIANYATRA (and they were all so stylish! ❤️‍🔥)
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@lesjoursdemay
May
2 months
Win Metawin fam, would you guys mind keeping me updated with Win’s appearance at Miss Universe Philippines??
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Yuta on his way to Paris for Louis Vuitton’s menswear show. He’s wearing head to toe LV and the key point is the Speedy P9 Bandouliere, which is available in a new pink colorway. © Louis Vuitton Japan
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Also my sister has fully undergone her transformation as a fan of Yuta. This man’s popularity in Colombia is truly something. Hands down one of the most popular members of 127 if not the most popular.
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As a fashion designer I need people to understand the level of craftmanship, the amazing tailong and luxury that Peter Do embodies is hard to achieve. Every single fashion connection of mine has only spoke highly of the brand. Fashion editors, journalists, stylists love him.
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@lesjoursdemay
May
4 months
Despite popular belief and the accusations of internet bullies, I'm not a "Felix-bias." I just... work in and know about fashion and can tell about Felix's impact on my industry 😉
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Beautiful, supportive and kind fandoms always celebrating and uplifting their people and sharing positivity >>>>>>>>>>>>>>> you know who you are and I applaud that ability to spread nothing but kindness.
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And it's not only about him wearing "expensive" clothes, it is about his fashion sensibilities and ability to pull any look effortlessly. I am glad his juniors recognize that.
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As the fashion editor behind this shoot, I just wanted to let LUVITY know that #CRAVITY are wearing 2 of the hottest emerging fashion brands. Tanner Fletcher & Nicholas Raefski have received the acknowledgment of Vogue, WWD, & the CFDA. They were beyond excited about this project
@envimediaco
EnVi Media
2 years
Say hello to EnVi's Summer Issue cover stars, #CRAVITY ! ✨ @CRAVITYstarship chatted with us about their latest music, dream concepts, & future goals. Read our exclusive feature now! #EnVixCRAVITY Writer @kosmoonlight Photographer @nataliejphotos 🔗
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2. Don’t go around arguing in the comment section. 3. Clic and READ the specialized articles written about the show/event. 4. Create a hashtag with value that not only talks about the celebrity but also centers conversation around the brand.
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Also fans need to understand there is a huge difference between EMV and MIV. Anyone can measure and earn EMV with a buzzy appearance. Media Impact Value is specific to the fashion industry and it is measured differently. It measures impact and quality of an appearance.
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@lesjoursdemay
May
7 months
I am very happy and very proud to present you the inaugural installment of EnVi’s Fashion Power Player List. We talked to fashion industry experts and organizations to put together a list of creatives and pop culture icons who contributed to shaping fashion in 2023.
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@lesjoursdemay
May
2 months
To officially wrap up 2024 Met Gala coverage (until next week when LM metrics come out anyhow) my team revisited the event's highlights, from the theme and dress code to the best-dressed attendants and the top beauty moments.
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@lesjoursdemay
May
2 months
This Met Gala lineup might be one of the most iconic in terms of global pop culture. Karol G, Rosalia, Zendaya, Stray Kids, Jennie, Bright… this is going to be such a great night.
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@lesjoursdemay
May
5 months
I’ve been getting a lot of questions from Felix’s fans and so sorry I can’t reply your comments or answer all of your DMs, Fashion Week is an incredibly busy period for me, but this is a very accurate breakdown of do’s and don’ts.
@FelixOOTD
Felix #OOTD 🩵🪽
5 months
01.03 - Do's and Don'ts ꜰᴇʟɪx x ᴘᴀʀɪꜱ ꜰᴀꜱʜɪᴏɴ ᴡᴇᴇᴋ A different approach to the DO's and DON'Ts you've probably seen circulating around however, social media etiquette can greatly impact the success of any content sharing so hopefully you will all keep the
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@lesjoursdemay
May
4 months
The random articles copying data from EnVi and confusing Media Impact Value with EMV are coming 😬💀, but we reported first… and directly from the source 🫡🤷🏻‍♀️
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Excuse me, this look is a serve…
@stay20220146
여우맘HAT
1 month
240602 kwave #felix #필릭스 #이용복 #straykids #스트레이키즈
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Always our pleasure to write about BGYO 💕✨
@BGYO_JL
JL Toreliza
1 month
Wowwww!!! Thankyou so much po @envimediaco 🫶🏻🫶🏻🫶🏻 #BGYO_Gigil #BGYO
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@lesjoursdemay
May
2 months
Felix fam, what are your guesses/ideas/hopes even of what Felix is going to wear to the show tonight?
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5. Do NOT make ss of articles, it takes away their performance and in consequence lessens the real impact of people reading and having conversations around a topic‼️‼️ 6. Comment under and save official posts, specially from the brand and relevant media.
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On my 8 years working in the fashion industry, the only Korean idol, french fashion people knew and actually recognized was GD. A real icon.
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Now that we collectively manifested Doyoung's fashion magazine feature, let's now manifest Doyoung's fashion show invitation.
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@lesjoursdemay
May
2 months
I saw a video of Nicolas being praised and appreciated in the streets of Barcelona and as I go through the answers to my question, I see how utterly appreciated and respected he is… it makes such a difference from the unpleasant/ negative way many stans interact with designers
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@lesjoursdemay
May
2 months
Look at them 🥹💕
@stayteddystay
Here to Stay 🥠 ATE 🥠
2 months
In amongst the celebration I just want to give a massive shoutout to @FelixOOTD , @FELIXCharts , @FLX_INTL , @FelixMedia_ and other FB for being a guiding light for Pixies. Also immensely grateful to @lesjoursdemay for your knowledge and wisdom re: MIV/EMV. I feel so proud.
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7. Do not repost pictures, videos and articles. Share the originals instead or at least make sure to add a LINK to the original. 8. Avoid sharing and clicking articles from tabloids like allkp*p and media without a proper fashion vertical. It lessens the quality factor of the MIV
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@lesjoursdemay
May
10 months
A flower dies every time fandoms confuse EMV (earned media value) and MIV (Media Impact Value). These are different metrics and have nothing to do with one another. Ps. Focus on the second and for the love of god, share posts, articles, blog entries, etc from sources🙏🏼🙏🏼🙏🏼
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I am so sorry for the kind of person I will be when Doyoung wears looks from Dior Winter 22. Not just me but so many fashion industry professionals agree that "La Conversation" is one of the best Kim Jones' collections at the helm of Dior Men. Doyoung would rock these looks.
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9. BY ALL MEANS USE THE “SHARE ON SOCIALS” OPTION FROM ANY RELEVANT FASHION-FOCUSED ARTICLE. This one is truly one of the best ways to contribute to the Media Impact Value.
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When I interviewed BGYO last year they told me they’d like to model on a runway for a fashion brand and now here they are … 😭🥹
@envimediaco
EnVi Media
1 year
“Aces of P-pop” #BGYO ’s #Gelo and #Mikki prove their versatility as they make their modeling debut on the runway of Pinoy brand .ARCHIVES. 🔥 By @V_lSUALS . @bgyo_ph @BGYO_Gelo @BGYO_Mikki
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Wait. When did this happen? This is literally one of my all time favorite DVN collections 😱
@felixsbrowni3
Cine 樂
29 days
Lee felix wearing it vs a model wearing it ~A Thread
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@lesjoursdemay
May
2 months
Reminder to use trending taglines and hashtags that revolve around Met Gala and the corresponding fashion brand. No relevant metric monitors each guest on its own. The relevant algorithms detect the popular topics related to the main event (Met Gala). Not the other way around.
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@lesjoursdemay
May
2 months
From Freen and Hande ErçeI’s red dresses to Johnny, Felix and SB19’s Justin’s denim outfits, we rounded up the best looks of the week for the return of our weekly fashion series. Which is your favorite look?
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So apparently it is National Boyfriend Day, so happy day to Doyoung for being the bf we all want (and we'll never have). To celebrate it, I'm bringing back some of Doyoung's best boyfriend looks.
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Thank you so much to everyone reading EnVi and especially, to those reading our fashion vertical. This list is a reflection of the unconditional love and support we get from our readers. By all means, keep supporting EnVi💕 #winmetawin #jisoo #yuta
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@lesjoursdemay
May
2 months
Anyway, keep engaging with content across official channels and media. There is a timeframe of 48 hours to maintain and monitor the media impact of events so…
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@lesjoursdemay
May
10 months
Big fanbase accounts get impressive engagement with screenshots or reloading content while the og posts barely get likes or interactions. No one is measuring the reach of your accounts. Can’t stress this enough, please, share from the original sources (artists, brands, media).
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I wrote my first article for Teen Vogue and I want to believe 10 year old me is very happy and proud right now. When I was a kid I was already obsessed with fashion and Rebelde marked my childhood, so I feel it all is coming full circle now.
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@lesjoursdemay
May
10 months
We truly keep winning. @envimediaco on his IG stories now. @winmetawin on our cover when?
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Mom going through the videos I took at 127’s concert: “Where is Doyoung?” She has a favorite and will never let go. I respect her for that.
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@lesjoursdemay
May
5 months
This is THE lesson. If I might add, please be respectful of our industry. If you're a fan waiting for someone at a show venue, be mindful of the people who are there for work. If you're engaging online, remember to do it respectfully without attacking or diminishing anyone's work
@FelixGlamour
Felix Glamour
5 months
As we prepare for this event, please remember to engage with purpose rather than dropping tags robotically. Let’s delve deeper and truly appreciate the creativity and dedication involved.
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@lesjoursdemay
May
2 months
Keeping the secret has been a torture. So glad it’s finally out 😅
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Breaking down the look, Jinyoung is wearing Look 20 from Head of State’s Fall 2023 collection, shown earlier this year at New York Fashion Week. Designed by @feek___ one of my favorite NY-based designers. What an honor!
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@envimediaco
EnVi Media
1 year
"I think every schedule that we get to interact with our fans and see them is the happiest moment I’d want to go back and enjoy again.” Check out more from JINYOUNG in our exclusive @CIX_Official cover feature, on sale now! #EnViGenZIssue #EnVixCIX 🔗
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@lesjoursdemay
May
9 months
For the love of God, Media Impact Value is not measured on Twitter mentions. This is an industry specific metric that analyzes quantitative and qualitative factors unique to the FBL market. I have no idea why people don’t seem to comprehend that this is actually THE metric.
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Qué bonito ver a que a los fans de #Rebelde y #RBD les ha gustado mi artículo en Teen Vogue. Cuando era niña amaba el estilo y la seguridad de Roberta y quería tener el armario de Mía. Me encanta ver que la gente las sigue recordando como los íconos que son.
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@lesjoursdemay
May
4 months
Stop everything, Nicolas Ghesquière liked EnVi’s IG post featuring Felix …
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HAHAHAHA my best friend (who knows well that my mom is a Doyoung fan) just said that my mom's criteria to evaluate potential sons-in-law are: 1. Can he sing well? 2. Does he have good hair? 3. Is he Doyoung? LMAOOOOO
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@lesjoursdemay
May
2 months
Anyway, my last reminder. Remember to engage directly from the source and don’t repost content. Respect photographers, writers and everyone working so hard tonight. Make the source go viral, not the random fan accounts that no relevant fashion software or company monitors
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@lesjoursdemay
May
5 months
Forever in my agenda of crediting the icons that take the iconic photos making the rounds online, gotta drop the link to @nataliejphotos ’s ig, where you can also find the gorgeous covers she’s shot for EnVi
@imysbear
𝟮𝟬𝟵 🎞
5 months
from this to this
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@lesjoursdemay
May
5 months
It’s always such a pleasure to write about Win thanks to the kindness and grace of his fandom. Thanks for reading and being so respectful and appreciative 🙏🏼
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Dozennie fam, I might be on my d*athbed, but I'm never failing you or Doyoung. Especially not during Aquarius season or his birthday. Here's a lil something to celebrate Doyoung's day. #BunnyPrinceDoyoungDay #따끈따끈_도영빵_생일이_왔옹
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@dearbrightvc @bbrightvc The $1,4 M MIV includes all of Bright x Burberry related posts during the show, the top placement is the single post that gathered the highest Media Impact Value. In this case, Bright's IG post became the top-performing placement for Burberry.
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@lesjoursdemay
May
2 months
Harper's Bazaar Vietnam back at copying my articles WORD-BY-WORD for the nth time. This time, my Felix article 😒. It has been a while, I was almost worried something happened to the "writer." Please do not support these kind of blatant plagiarism.
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I've received so many nice comments and questions from LUVITY about the fashion brands #CRAVITY wore on EnVi's cover. They're called Tanner Fletcher and Nicholas Raefski, both up-and-coming US brands, already favorites of the likes of Jamie Campell Bower and Gaten Matarazzo
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@luisalreinoso @fodboldword la mujer fue detenida por la policía en Las Vegas luego de haber dejado a su hija encerrada en un auto por horas... no me interesan las vidas ajenas, pero definitivamente una historia mal contada en la que la víctima era una niña que quería estar con su padre.
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The fact I'm such a Dior girl and Doyoung is making his evolution from casual wear maven to Dior It Boy... yes, please.
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@lesjoursdemay
May
2 months
hit song, I fear.
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It's so pleasant to see people in the industry, experts and producers support NCT's expansion and having a clear idea/vision of what this is going to be like, not just angry people fueled by (nothing actually) speculation and assumptions attacking those who support the guys.
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Thank you for taking it seriously and giving credit when you shared. Part of the information I shared comes from years and years of experience and insider information that can not be “found on the internet.” And you guys did the most out of it 👏🏼👏🏼
@423folder
.◜ㅇ◝
1 year
you're incredible! we thank you so much for your insights regarding emv. we've learned a lot! we are anticipating yet another amazing article from you on @envimediaco , especially about the miv numbers 💙
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@lesjoursdemay
May
10 months
And yes, they added a link after I complained but we shouldn’t have to go to these lengths to be properly credited. As independent media, we are constantly plagiarized by outlets across the board and this type of irresponsible sharing only contributes to diminish more our work.
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@URosario Como experta en DIH me interesaba mucho la maestría en conflicto, memoria y paz, pero con el espectáculo de su profesor me pregunto si su universidad al menos conoce básicos del derecho. Eso sin mencionar su decepcionante manejo de crisis... qué lastima, parecía una buena opción
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