Justine Castellon @justcastellon Twitter profile | Pikagi

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Justine Castellon

@justcastellon

4,525

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Following

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Brand Strategist | Marketing Author | Author of Through The Seasons Series and Gnight Sara / ‘Night Heck | Now Writing #SpringWhispers

Manila | LA | New York

https://t.co/bxsAzfgomn

Joined June 2009

Don't wanna be here? Send us removal request.

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@justcastellon

Justine Castellon

17 days

GNIGHT, SARA / ‘NIGHT, HECK By Justine Castellon and Mike Dee This is the story of Sara Miller, a 24-year-old copywriter at a Manhattan advertising agency, who unexpectedly crosses paths with Heck Archibald IV, the 28-year-old heir to the formidable Archibald banking dynasty.

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@justcastellon

Justine Castellon

2 years

Bad publicity is still publicity. Bad review is still a review. Let’s not give that movie about Malacanang any engagement. No RT, no reply. Let them work harder on getting notice.

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Justine Castellon

6 months

By snubbing the Invictus event, Charles and William inadvertently did Harry a favor. In their absence, Harry shines brighter, becoming the focal point of the news. It's heartwarming to see Earl Spencer demonstrate to the world that #PrinceHarry is still surrounded by family. 📸

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Justine Castellon

3 years

Let this be the color of 2022 💕 #LabanLeni2022

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@justcastellon

Justine Castellon

2 months

EJ is more of the poster boy for the Olympics than Caloy because he seamlessly balances his personal and professional life. Caloy’s golds are overshadowed by his personal conflicts. In contrast, EJ's charisma and reliability make him an ideal candidate for advertisements and

@kenyowwww

Ken

2 months

Apparently, EJ Obiena was also a writer and is good at drawing. Lahat na sinalo mo EJ 🫠

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@justcastellon

Justine Castellon

5 years

HELP SPREAD THE WORD Let’s help our farmers. Buy mangos this season for 🥭Mango Graham Ref Cake 🥭Mango Salsa 🥭Mango Shake 🥭Mango Pudding 🥭Mango Sticky Rice 🥭Mango Sago .....and a lot more! #LoveLocal #HelpTheFarmers

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Justine Castellon

8 months

If you want to win this time, remember that ATTENTION or EPAL is the most valuable commodity. Consider hiring a professional PR agency instead of relying on volunteers. Certain tasks are best handled by professionals.

@inquirerdotnet

Inquirer

@inquirerdotnet

8 months

Former Senators Kiko Pangilinan and Bam Aquino, along with human rights lawyer Chel Diokno, are the initial senatorial candidates of Liberal Party for the 2025 midterm polls. READ MORE:

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Justine Castellon

2 years

If I’m the marketing head of @tropicalhutph I will send a 1 year GC to @dumidyeypee That viral tweet is a marketers’ dream. Imagine a huge marketing and advertising mileage with zero budget. Even billboards can’t give you that kind of result.

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@justcastellon

Justine Castellon

2 months

That's a wrap for #HarryandMeghaninColombia ! The world now sees this country in a whole new light. They celebrated Colombia's vibrant culture, warm-hearted people, music, and stunning and colorful landscapes. Thanks to this 2 international dignitaries: #MeghanMarkle and

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Justine Castellon

19 days

Who's asking where #MeghanMarkle is? Well, there she is! Shining at the Children's Hospital in LA Gala. You see, a wife can have her own brand and shine at events without her husband by her side. Together, they're a power couple, but they also dazzle on their own. #CHLA 2024

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Justine Castellon

3 months

Isn't it ironic that online bullies flooded the comments and replies when #HarryAndMeghan discussed online bullying? You've just proven them right. Don't you see that?

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Justine Castellon

2 months

What is #PrinceHarry and #MeghanMarkle ‘s secret to consistently capturing iconic photos every time they step out?

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@justcastellon

Justine Castellon

2 months

This happens when you allow amateurs to manage your press conference. Who made them pose like that, or who released the photo?

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@BBCWorld

BBC News (World)

2 months

Fury as Filipino officials pose with 'China spy mayor'

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Justine Castellon

2 months

Who wants to move back to a small cottage when you're living in a mansion? Who wants to be a spare when you live like a king in your chosen world? Make it make sense! Harry attended his uncle’s funeral without the British tabloids catching wind of it. They're butthurt, so

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Justine Castellon

6 months

He is Diana’s son. #PrinceHarry #HarryandMeghaninNigeria 📸 / @misanharriman (left photo)

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@justcastellon

Justine Castellon

24 days

A Two-Act Play: In the blink of an eye, the 'Prince of Heart' reference to #PrinceHarry vanished. Someone, clearly upset, pulled some strings to make it happen.

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@justcastellon

Justine Castellon

2 years

Maybe you want to visit the Philippines🤔 Oh, you will love our beaches — the white sands and island hopping adventures 😁

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2 years

Last time I was in London the Queen died. Now I’m in NYC and Trump is getting indicted. Coincidence?

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Justine Castellon

3 months

Today is one of those times when we truly miss #LeniRobredo and her team in OVP. There’s always a trusted place for us to bring our donations, and they mobilized them quickly.

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Justine Castellon

2 years

“Kung mahal nyo si ma’am Leni at si ma’am Leni ang iboboto nyo, bakit nyo pahihirapan ang pangulo sa pagpili ng ibang bise presidente?Bakit kayo pipili ng hindi nya kakampi? Bakit hindi nyo pipiliin yung pinili nya?” —SHARON CUNETA #LeniKiko2022

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Justine Castellon

2 years

It’s like reading Cinderella in reverse. A prince with a wicked stepmother. In the end, he met a woman from far far away land, rescued him from the castle, helped him build their own kingdom . . . and they live happily ever after. #Spare #SparePrinceHarry

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Justine Castellon

3 years

Ang plano ko sa May 9, gawing pangulo si Leni Robredo. SANA KAYO RIN - @bernardokath 💕 This ad is beautiful! It was created for the undecideds and published 2 weeks before Election Day. #ArawNa10Ito #PasayIsPink #LeniKiko2022

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Justine Castellon

3 months

A standing ovation for #PrinceHarry as he is about to deliver his moving speech 👏🏻 #ESPY24 #Invictus

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Justine Castellon

3 months

#PrinceHarry 's commitment to putting his family—his wife and kids—above all else makes him more admirable than his brother.

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Justine Castellon

1 year

Dear @enjoyGLOBE You were advising me that you’ve been temporarily disconnected my internet due to unpaid overdue balance of PHP 0.00 Please let me know how to settle the PHP 0.00 in any payment method available. Sincerely, Your Customer P.S.: Send your bots/ AI to customer

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Justine Castellon

1 month

A stark contrast between privacy laws in the US and Britain. In the US, legislation has been enacted to protect privacy, with a particular focus on safeguarding children. California law criminalizing the photography of celebrities' children was passed thanks to Governor Jerry

@RoyalMegnews

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1 month

People Magazine reported that Meghan, Harry, Archie and Lilibet were all at the bookstore. The children were cropped out the photos. Probably at the request of the parents. Internet sleuths are convinced that red hair is Prince Archie.

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Justine Castellon

1 month

#PrinceHarryturns40 Here's to a life that's as thrilling as flying Apache helicopters and as rewarding as family time with the little royals and their mummy 🥂

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Justine Castellon

3 months

This classic look—a white shirt, denim, flats, and a black bag—is a must-have for every woman. Meghan Markle Dutchess of Sussex consistently delivers effortlessly chic fashion. And don't miss the Black Dior bag, a nod to Diana's timeless style. #SussexSquad #MeghanMarkle

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Justine Castellon

3 months

#MeghanMarkle truly excels at creating impactful content. Her charity cookbook is simply amazing. The Parents' Network initiative with #PrinceHarry , aimed at addressing the dangers of online harm, is something to eagerly anticipate.

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Justine Castellon

3 months

Armani. Dior. As always, the prince is dressed in a princely manner 👑 #PrinceHarry #InvictusGames

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Justine Castellon

2 months

The Johanna Ortiz Deep Ocean Tie-Detailed Silk Crop Top is SOLD OUT! #MeghanMarkle effortlessly promotes brands without even saying a word.

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Justine Castellon

2 months

Same cut and style. Different fabrics and colors. For different events by Johanna Ortiz Navajo. #MeghanMarkle #FashionStyle

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@justcastellon

Justine Castellon

1 year

Oh, Philippine Airlines. if a celebrity is involved, your service is swift with prompt follow-ups. Yet, last summer at LAX, my son, who relies on a wheelchair, was left standing for 30 minutes waiting for assistance. Instead of a formal apology, we received a dismissive direct

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Justine Castellon

2 years

Twitter GenZ are bashing GenX or Millennials on work ethics such the ‘what-not-to-on-email’. They forgot that they’re still at the bottom of the corporate ladder and still reporting to older generations. Put your feet on the ground kiddos, you haven’t proven anything yet. Also,

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Justine Castellon

3 months

Remember this? Bobbi Brown and Uber tapped the perfect face: #MeghanMarkle . On the way to meet Suits producers, she hopped in an Uber with Bobbi Brown to touch up her beauty look.

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Justine Castellon

4 months

The Dutertes are all running for senators? This seems like a desperate attempt to use fear or shock tactics against the present administration. It's simply an example of low-level PR that reeks of greed.

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Justine Castellon

3 years

I admit I was experiencing donor fatigue and I was mad coz we’re giving Du30 a free pass during calamities. But my daughter reminded me that this is nothing to do w/ him but people need help & they have nothing in time of Christmas Nakakaiyak ang bayanihan sa headquarter ni Leni

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Justine Castellon

1 month

In September 2019, #PrinceHarry walked through a minefield in Angola while visiting the Halo Trust, a landmine clearance charity, demonstrating his commitment to keeping his mother’s legacy alive. #PrinceHarryInNewYork #DianaAward 📷 / Getty Images

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Justine Castellon

2 years

#ShopeePH committed a huge marketing blunder. A few days ago, a bad #PR on manpower reduction due to financial difficulties came out. Instead of softening the blow, their #marketing released a teaser of a controversial endorser 🤷🏻‍♀️🤷‍♂️

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Justine Castellon

17 days

🇬🇧 Media: Where’s #MeghanMarkle ? Meghan: Hold my beer. That’s freakin’ epic! 😂

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@justcastellon

Justine Castellon

6 months

@macronikki It’s not that simple. Deciding to have a child means putting your life on pause—I've experienced this myself. While I have no regrets, I wouldn't give false hope to women out there. Raising children becomes easier when you're emotionally stable and financially able.

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Justine Castellon

2 years

In 2016, someone said that Duterte will mould our society in his own image, and he did successfully. Thanks to the media and the left, both hated PNoy’s daang matuwid. I hope they had fun watching the circus for 6 years. . . and more for the next 6

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Justine Castellon

2 months

#MeghanMarkle dazzles in a chic navy summer suit complemented by elegant neutral-toned accessories. At the same time, #PrinceHarry perfectly coordinates in a sophisticated dark blue suit paired with a vibrant blue button-down.

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Duchess Meghan and Prince Harry Make Their Grand Arrival in Colombia

The Sussexes have a busy four days ahead in the country

www.harpersbazaar.com

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@justcastellon

Justine Castellon

3 months

Damn, it looks like Turkey sent a hitman to the #Paris2024 Olympics! 😱

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Justine Castellon

5 years

May 13 OTSO DIRETSO SA SENADO #5Alejano @GaryAlejano #9Aquino @bamaquino #25Diokno @ChelDiokno #36Gutoc @SamiraGutoc #37Hilbay @fthilbay #41Macalintal @attyromymac #57Roxas @MARoxas #59Tanada @erintanada #OtsoDiretsoSaSenado #OtsoDiretso

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Justine Castellon

2 years

@barnabychuck One of the problems of distance learning is how parents compete with their kids’ grades. They work on the homework and school projects. Some even encourage their children to use Google instead of reading the books and understand the lessons.

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@justcastellon

Justine Castellon

18 days

I just noticed that this beautiful girl proudly wears her pink bionic ears! #MeghanMarkIe is so incredibly kind to spend time with her ❤️❤️❤️ I love your pink bionic ears! This aunt here wears a similar pair, just a bit smaller and in silver instead of pink. You are going to

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@justcastellon

Justine Castellon

19 days

Who's asking where #MeghanMarkle is? Well, there she is! Shining at the Children's Hospital in LA Gala. You see, a wife can have her own brand and shine at events without her husband by her side. Together, they're a power couple, but they also dazzle on their own. #CHLA 2024

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Justine Castellon

22 days

Starve them, mute them — don't share photos or screenshots. They're counting on you to do this. They rely on you as their tool, knowing you're the only one willing to spread their narratives to the right audience for free. #PR #engagement

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@justcastellon

Justine Castellon

3 years

1. Isko is acting arrogantly, ungentlemanly and singling out VP Leni. 2. Samira is the new mean girl and swiping at her former ally. Raul Roco must be rolling in his grave for what these 2 are doing with the political party he founded.

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Justine Castellon

2 years

Sandro is BongGo2.0 His PR team is using our social media accounts for free PR/advertising placements. Don’t play their game.

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Justine Castellon

3 years

P I L I P I N A S 2 0 2 2🇵🇭 Ilaban natin ito💪 #LabanLeni2022

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Justine Castellon

17 days

See? @BGiacomazz74649 was right. We should focus on engaging with topics we want the media to pick up. Look, nearly every magazine features #MeghanMarkle in her red gown at #CHLA 2024.

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Justine Castellon

24 days

@SladeroxIt They can no longer use the #PrinceOfHearts reference to anyone. It now belongs to #PrinceHarry , whether they like it or not.

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Justine Castellon

3 months

#KamalaHarris is a key figure in U.S. politics —nothing to do with RF. As far as we know, the hatred towards #MeghanMarkle primarily comes from the British tabloids. In contrast, Americans generally do not harbor the same level of disdain for Meghan.

@peterjukes

Peter Jukes

3 months

Hmm. Trying to work which common trait between Meghan Markle and Kamala Harris would make them both subject to this line of attack, and frankly, all I can find is racist thinking

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Justine Castellon

1 year

@talk2GLOBE No need to DM you, just tell me how and where to pay the PHP 0.00 unpaid overdue bill

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Justine Castellon

10 months

I got scammed on Facebook Marketplace. After I paid for the item via @gcashofficial including shipment fee, the seller left the chat room, and she’s not replying or answering my call. I thought with the sim registration, we can get rid of these scammers? Or at least track them?

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Justine Castellon

6 months

@miard Showing up is the least William can do to honor the veterans who served their country

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Justine Castellon

2 months

@SageKnowsAll These tabloids and whoever is feeding them are sick and desperate 🤮

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Justine Castellon

12 days

The photographer behind one of the most iconic photographs, Samir Hussein, beautifully captured this magical moment between #PrinceHarry and #MeghanMarkle . "It was pouring down with rain, which can be very tricky when shooting flash photography and also meant Harry and Meghan

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Justine Castellon

4 years

“PWDs don’t deserve this treatment and exclusion. Plantation Bay Mactan has shown that they’re one of many institutions willing to deprive PWDs and children with special needs of the same opportunity they’re more than happy to give to others.“

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Justine Castellon

5 years

Our car was hit by a van along Katipunan. @MMDA responded right away, the police officers/staff in Camp Karingal were helpful. Before we left, we said, “sir, marami pong salamat sa serbisyo” While some of our leaders are shitty, the people on the ground are doing their best🙏

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Justine Castellon

2 months

@MaamSyj Pinoys love drama — media conditioned our mindset with those Teleserye.

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Justine Castellon

6 years

Mar Roxas @MARoxas , the man who can get the job done. #MarRoxasForSenator

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Justine Castellon

10 months

@gcashofficial Your Chat with Gigi is useless. A total waste of time! Can you at least get rid of your customer service bots?

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Justine Castellon

2 years

@springtamige You made fun of proper etiquette and professional interaction, and you except us to teach you instead? That's not our job, that's your parent’s responsibility. However, we teach or mentor those with potential and with good character, to begin with.

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@justcastellon

Justine Castellon

6 years

Magkakaiba man ang mga kulay, iisa lang ang hangarin: mapayapa at maunlad na bansa. #5ALEJANO @GaryAlejano #9AQUINO @bamaquino #25DIOKNO @ChelDiokno #36GUTOC @SamiraGutoc #37HILBAY @fthilbay #41MACALINTAL @attyromymac #57ROXAS @MARoxas #59TANADA @erintanada #OtsoDiretsoSaSenado

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Justine Castellon

1 year

@docligot On the PR standpoint, BBM’s team shouldn’t include their Bagong Pilipinas logo in the memorandum. Now their campaign is associated with more bad news

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Justine Castellon

3 years

#kakampinks are from all walks of life: vendors, drivers, students, professionals, biz owners and lot more. Those folks drinking Fraps during sorties are just part of a segment. Volunteers fr different classes shell out their own time & resources to bring #VPLeni to Malacanang

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Justine Castellon

18 days

@BGiacomazz74649 I feel the same way. As an author, I can't claim to be a 'squaddie' or worthy of wearing their cape. I push back because those British tabloids often report without facts and twist the narratives to push the agenda of whoever, which is a disgrace to the writing community. Plus,

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Justine Castellon

2 months

@mvptp Translated this to English: “What I liked the most is that they focused on the Afro-Colombian community, which really has little representation and suffers a lot of racism in their own country.”

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Justine Castellon

3 years

Statements and quotes the BBM trolls can’t use . . . for obvious reason 😁 via @Carl0sCastellon 😂

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Justine Castellon

4 years

@smurfette017 It’s a local-going-global brandcomm strategy. It’s like ‘here’s a local brand that can compete with global brands’ kind of message.

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Justine Castellon

5 months

Who green light this? He looks like he’s in hell 😭

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Justine Castellon

3 years

Go and Du30 withdrawal is more of a bad news than good news. This means they’re now united.

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Justine Castellon

6 years

BUILD THE FUTURE @Ogilvy shows kids literally envisioning their future careers by building them from the inside with Legos. #advertising #Lego #Creative

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Justine Castellon

6 years

The best way to deal w celebrity bullies is to hit them where it hurt the most: ENDORSEMENT. Contract comes w/ explicit moral clauses to ensure that a #brand will not be smeared w bad behavior. If they’re not endorsers yet, at least u send a red flag to the potential advertisers

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Justine Castellon

2 months

@IsmoFidel Hidilyn Diaz even graced Vogue PH cover last month, almost 4 years after she won the gold medal. Consumers are still family-oriented.

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Justine Castellon

6 years

Who's handling @GaryAlejano 's PR/Comms? Guys, you're doing a fantastic job! First, the selfie w/ his kids in the grocery ––now this👇 Visuals carry an even more powerful impact than words. Showing his personal side conveys strong emotions that form a lasting impression to voters

@GaryAlejano

Gary Alejano

6 years

A little bit of stretching and cardio exercise...

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Justine Castellon

3 years

I love #marketing 💕 #LeniRobredo2022 #LeniKiko #HusayAtTibay

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Justine Castellon

2 years

The reason why they don’t want #PrinceHarry to wear his military uniform. Other members of the royal family look like they’re on cosplay 🤷🏻‍♀️ #PrinceHarryUniform

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Justine Castellon

5 years

7 days before election day 🇵🇭 Dalhin ang #OtsoDiretsoSaSenado #5Alejano @GaryAlejano #9Aquino @bamaquino #25Diokno @ChelDiokno #36Gutoc @SamiraGutoc #37Hilbay @fthilbay #41Macalintal @attyromymac #57Roxas @MARoxas #59Tanada @erintanada #OtsoDiretso

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Justine Castellon

3 years

Yung nagiisang positioning na #unity ng kabila, na-hijack pa ni #PioloForLeni 💕 #LeniKiko2022 #KulayRosasAngBukas #AngatBuhayLahat

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Justine Castellon

3 months

@supernegatrona To be fair, BBM can deliver a speech. Duterte is so pang-barangay level yung SONA nya

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Justine Castellon

3 years

Yorme is a classic PR gone bad. He started as a potential political product, then these cracks in his branding and PR.

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Justine Castellon

2 months

Is there a memo I missed? My feed is flooded with #PrinceHarry and his beard! 🧔‍♂️

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Justine Castellon

4 years

Remember this feel-good soft drink ad? “I’d Like to Buy the World a Coke” —-considered the world’s most popular TVC in 1971 by McCann Erickson. #advertising

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Justine Castellon

5 years

OMG, a @Starbucks grande latte at Winterfell? 😱 #GameofThrones #GameofThronesseason8episode4

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Justine Castellon

1 year

@flyPAL Be grateful that we haven't pursued legal action as was suggested to us. Passengers with disabilities have rights and should never be subjected to subpar treatment. However, I will persistently remind you and your passengers about the unfortunate experience my son had with your

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Justine Castellon

4 years

LA VIE EN ROSE The literal translation is “Life in Pink”, was written in a pavement café on the Champs Elysées in 1945 by French singer Édith Piaf and released as a single in 1947 The song became popular because it spoke directly to the heart of those who had suffer from the war

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Justine Castellon

5 years

I know the issue on @gardeniaph (a delivery man took bread from pulled out stocks for disposal) is wrong, unsanitary and against company policy. But it’s sad because the man is hungry and took a slice of bread 😢 This reminds me of Jean Valjean in Les Misérables.

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Justine Castellon

6 years

Lord, please .......... 🙏

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Justine Castellon

3 years

Doing a 180-degree turn in PR isn’t good, Isko. It will just show more cracks in your branding. Instead, manage the situation by taking responsibility and extend a heartfelt apology.

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Justine Castellon

4 years

Yay, @McDo_PH converted their party rooms to give teachers a sanitized and quiet working space where they can do their distance learning lessons — complete with free McCafé coffee 🙌❤️ Thank you! Btw, our weekend lunch tomorrow will be McDo delivery. 🍔🍟 📸 from McDonald’s FB

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Justine Castellon

2 years

@macronikki @lakwatsarah Hahaha! Eto yung pettiness na gusto ko 🤣

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Justine Castellon

2 years

I woke this morning feeling like this because 1. JP Morgan dropped the Philippines to the bottom of an investment list 2. Bible-toting Christians are posting about God’s-will-toxic-positivity on FB when I know they voted for that family who terrorized this country for decades

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Justine Castellon

2 months

@theroyaleditor Where the sun always shines ☀️🌻

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Justine Castellon

1 month

@Barbara27541025 Ensuring that history will not repeat itself with Archie and Lilly.

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Justine Castellon

1 year

I’m not a morning person. I work best at night and sleep at 4 a.m. Clients start their day at 6 a.m., but they know they can’t call me until 11 a.m. Today is different as my phone starts buzzing. Their first agenda was to ask me about Maggie Wilson and the 8k PF of influencers. I

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Justine Castellon

5 years

Ipinanganak si MAR ROXAS noong Mayo 13, 1957. #HappyBirthday @MARoxas 🎁🎉 Ang regalo namin sayo, ilalagay namin sa balota. #57MarRoxas #OtsoDiretso #MARamingMagagawa

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Justine Castellon

7 months

@macronikki It’s not all about finding love and a partner for life—it’s more on finding yourself and be at peace with it. Damn, Nix! I gotta find your musing a home in one of my novels. Haha!

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Justine Castellon

24 days

@Luxe_Boxx Thank you so much for capturing those screenshots! I've come across several posts and wasn't sure who to thank. You're the hero!

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Justine Castellon

4 years

Let’s do this friends. We can buy rice, cooking oil, sardines and add them to the community pantry. Tayo tayo nalang talaga ang magtutulungan para maitawid yung ibang kababayan natin 🙏🏻🙏🏻🙏🏻

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