Joseph Perla @jperla Twitter profile

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Joseph Perla

@jperla

3 years

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Joseph Perla

@jperla

12 days

Apple offered a Compton kid $3.2 BILLION for a pair of headphones. It was set to be the richest brand deal in music history. But a drunken video leak almost destroyed everything. The shocking mistake that nearly cost Dr. Dre his Billion-Dollar empire:

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Joseph Perla

@jperla

17 days

This man went from homeless musician to $200 MILLION dollar icon. But in 2022, a personal tragedy almost ended his career. What he did next stunned millions of fans worldwide. The shocking reason Ed Sheeran nearly walked away from music forever:

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Joseph Perla

@jperla

26 days

I couldn't believe this. Jay-Z is worth $2.5 billion but only 5% of that comes from his music career. After doing some digging, here's what I discovered about his unstoppable empire...

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988

Joseph Perla

@jperla

1 month

This unknown student left the world's top music producer speechless. In 2016, Pharrell Williams entered an NYU classroom—and left questioning everything he knew about music. The reason? Maggie Rogers. Here's what happened next:

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Joseph Perla

@jperla

30 days

This is Rick Rubin. He has worked with artists like: • Eminem • Kanye • Adele Yet he claims he "knows nothing about music." 7 lessons from the most fascinating human on earth:

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Joseph Perla

@jperla

9 days

Kendall Jenner got paid $1 Million to promote a luxury island getaway. Thousands signed up to join the "party of the century." But the dream vacation they were promised quickly turned into a nightmare. Inside the $26 MILLION celebrity scam no one saw coming:

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Joseph Perla

@jperla

12 days

Let's rewind to 2014. Dr. Dre and Jimmy Iovine were about to sell Beats to Apple for $3.2 billion. This deal would make Dre the first billionaire in hip-hop. But there was one crucial rule: Absolute secrecy.

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Joseph Perla

@jperla

17 days

Sheeran's early days were tough. He slept on streets and couches, even crashing with Jamie Foxx and Courteney Cox. He played hundreds of tiny gigs, honing his craft. Little did he know, his big break was just around the corner...

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Joseph Perla

@jperla

12 days

But here's where it gets crazy: Tyrese, clearly intoxicated, was shouting about being drunk on Heineken in a recording studio. Dre, caught up in the moment, couldn't resist boasting about his imminent wealth. The video spread like wildfire, threatening to derail years of work.

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Joseph Perla

@jperla

17 days

Ed Sheeran didn't just change music. He changed what it means to be a star. He made being average his superpower and vulnerability his strength. Ed proved that real stars aren't untouchable idols - they're beautifully, powerfully human.

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Joseph Perla

@jperla

17 days

Born in Halifax, and raised in Suffolk, young Ed Sheeran was an unlikely pop star in the making. With his ginger hair and scruffy look, he didn't fit the mold. Little did the world know, this ordinary kid was about to redefine what it means to be extraordinary.

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Joseph Perla

@jperla

12 days

Apple CEO Tim Cook made it clear: If word of the deal leaked, it could fall apart. Lovine gathered his team and stressed the importance of keeping quiet. But at 2 AM the next morning, Iovine's phone rang. It was Puff Daddy, and he was furious.

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Joseph Perla

@jperla

12 days

Cook, in a power move, slashed $200 million off the deal. Just enough to ensure Dre wouldn't hit billionaire status. The final price? $3 billion. As a result, Dre missed out on being hip-hop's first billionaire

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Joseph Perla

@jperla

17 days

As Ed struggled with grief, another blow: his wife, Cherry, was diagnosed with cancer. "You feel like you're drowning," Ed shared. He poured his pain into music, writing 7 songs in 4 hours. The world's biggest star was fighting battles no spotlight could reach.

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Joseph Perla

@jperla

17 days

Tragedy came when Ed's best friend, Jamal Edwards, died suddenly in 2022. "I hadn't really grown up until I felt grief," Ed said. Even at the height of success, he faced the same heartbreaks as anyone else. Life wasn't done testing him however...

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Joseph Perla

@jperla

10 days

This artist rejected a $500,000 record deal. Everyone thought she was crazy. Then she raised $1.2 MILLION from fans in 30 DAYS. Here's why record labels are terrified of her success:

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Joseph Perla

@jperla

17 days

Through it all, Ed stayed true to himself. No fancy clothes, just hoodies and jeans. "If you look too much like a star, fans won't connect," he said. His ordinary look masked an extraordinary heart. One that was about to change how we see our idols.

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Joseph Perla

@jperla

12 days

Why? A viral Facebook video was circulating. In it, a drunk Tyrese and Dr. Dre were bragging about the deal. Dre proclaimed himself "the first billionaire in hip-hop." Iovine's heart sank. The one thing they were told not to do...

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Joseph Perla

@jperla

12 days

The irony? Dre's drunken boast cost him the very title he was bragging about. A $200 million mistake, all because of a moment of weakness. But here's the twist: Apple still wanted Beats. Why? Because they saw the future of music.

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Joseph Perla

@jperla

25 days

This is music's one true genius. He signed his first record deal at 11 years old. He's won more Grammys than Michael Jackson, Prince, and Madonna combined. The incredible story of the boy who hears colors...

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Joseph Perla

@jperla

17 days

Ed's "+" became the UK's 3rd best-selling album in 2011. His X concert sells out Wembley Stadium in 2014. 2017: "Shape of You" hits 2 billion Spotify streams—a first. The couch-surfing kid was now music's biggest superstar. But at his peak, life was about to hit him hard.

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Joseph Perla

@jperla

17 days

On stage: Ed, his guitar, and a loop pedal captivated millions. Off stage: He battled grief and fear like any of us would. The man filling stadiums was fighting inner battles. And he was about to let the world in...

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Joseph Perla

@jperla

17 days

In a world where men are told to "man up," Ed chose vulnerability. He openly shared his pain, fears, and tears with millions. By baring his soul, Ed was about to break more than just music records.

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Joseph Perla

@jperla

1 month

As Maggie's song song "Alaska" played, the room fell silent. Pharrell's eyes widened, nodding in disbelief. When the music stopped, he said just six words: "I have zero, zero notes for that."

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Joseph Perla

@jperla

1 month

Instagram is dying. Everyone is moving to this new type of social platform... One that is designed to bring people together. 7 reasons why this new platform will replace the apps you use every day:

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Joseph Perla

@jperla

17 days

"It's scary putting out your deepest thoughts," Ed admitted in his 2023 documentary. But his courage in sharing helped countless fans feel less alone. The superstar who connected through music now connected through shared human experience.

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Joseph Perla

@jperla

12 days

It wasn't just about the bass-heavy headphones. Apple was after Beats' secret sauce: human-curated playlists. In a world of algorithms, Beats offered a personal touch. This was the missing piece in Apple's music strategy but the controversy didn't end there.

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Joseph Perla

@jperla

12 days

When Cook found out, he summoned Dre and Iovine to Apple HQ. The deal hung by a thread. Iovine was terrified. Would years of work go down the drain? But instead of rage, Cook exuded an eerie calm. The next move was even more shocking...

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Joseph Perla

@jperla

27 days

The most important cultural figure of the 20th century: Elvis Presley. He sold over 1 billion records and won 3 Grammys. Yet he couldn't read his own songs. Here's the story of how he became the King of Rock 'n' Roll:

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Joseph Perla

@jperla

26 days

In the early 1990s, the music industry wasn’t exactly welcoming. Jay-Z knew the odds were stacked against him, so he decided to bet on himself. He co-founded Roc-A-Fella Records with Damon Dash and Kareem “Biggs” Burke—a pivotal decision that set the stage for future successes.

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Joseph Perla

@jperla

12 days

Apple used Beats as the foundation for Apple Music, launching just a year later. It was a move that would reshape the music landscape. But it also sparked a debate: Was human curation really the future? Or was it just a stopgap before AI took over?

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Joseph Perla

@jperla

1 month

As her fame grew, Maggie stayed grounded. She shared unfiltered glimpses of her life on Instagram, where she now has over 1 million followers, and on YouTube, with 309k subscribers. Her authenticity resonates with millions around the world.

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Joseph Perla

@jperla

26 days

Jay-Z’s journey began in the infamous Marcy Houses, a public housing project in Brooklyn. Surrounded by drugs and crime, he made a pivotal choice: Instead of becoming another statistic, he decided to channel his experiences into music that would speak to the streets.

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Joseph Perla

@jperla

12 days

Some critics called it a desperate move by Apple. Others saw it as a genius play to stay relevant. But one thing was clear: the music industry would never be the same.

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Joseph Perla

@jperla

1 month

This is Elton John. He’s performed over 4,000 times across 80 countries—including at a funeral for the British Royal family. And he’s been on the US charts every year since 1970… Here’s how he became a music legend:

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Joseph Perla

@jperla

26 days

Jay-Z wasn’t done yet. He founded Roc Nation, a multi-faceted entertainment company that encompassed music, sports, and film. He signed artists like Rihanna and J. Cole and launched Roc Nation Sports, representing some of the biggest names in sports.

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Joseph Perla

@jperla

26 days

He’s proof that success comes not from where you start, but how you choose to rise. From hustling on the streets to building an empire, Jay-Z has redefined what’s possible—both in hip-hop and beyond.

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Joseph Perla

@jperla

1 month

In her song "Light On," Maggie reflected on the challenges of sudden fame: "It's hard sometimes to be where you're from." The music video has over 14 million views, a testament to the deep connection she's forged with listeners

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Joseph Perla

@jperla

1 month

Everyone says AI is killing the music industry. They're all wrong. After studying AI at Princeton and building multiple music platforms... Here’s what most people get wrong about AI in music:

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Joseph Perla

@jperla

26 days

His debut album "Reasonable Doubt" came out in 1996. It wasn’t an instant hit, but it struck a chord with listeners who understood his raw portrayal of life on the streets. Jay-Z’s authentic storytelling laid the foundation for his meteoric rise.

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Joseph Perla

@jperla

26 days

As his influence grew, so did his ambition. Jay-Z became part-owner of the NBA’s Brooklyn Nets, symbolizing his commitment to his roots. Helping bring the Nets to Brooklyn was his way of giving back to the community that shaped him.

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Joseph Perla

@jperla

19 days

Recognize this guy? • He was caught shouting racial slurs • Arrested for assaulting an officer • Dropped by his label But he's shattering music records all over the world. Here's how Morgan Wallen keeps turning controversy into cash:

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Joseph Perla

@jperla

1 month

This app is home to a community of 600 million people. That's the population of the United States, Russia, and Mexico combined. But it's becoming much more than just a messaging platform. It's about to change the music industry forever...🧵

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Joseph Perla

@jperla

1 month

Her live performances were electric. Fans connected with her honesty and vulnerability, seeing themselves in her struggles and triumphs.

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Joseph Perla

@jperla

26 days

But Jay-Z knew success couldn’t be built on music alone. In 1999, he launched Rocawear, a clothing line that embodied hip-hop culture. Unlike many artists who dabble in fashion, Jay-Z was all in. It paid off: Rocawear grossed over $100 million in its first year.

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Joseph Perla

@jperla

17 days

I'm Joseph Perla: • Music lover & community builder • Founder of Hangout, where artists connect with their audience • Dedicated to transforming the music experience Follow for insights on how music is shaping our future! Repost for your network♻️

Hangout

Listen to music together.

hangout.fm

Joseph Perla

@jperla

17 days

This man went from homeless musician to $200 MILLION dollar icon. But in 2022, a personal tragedy almost ended his career. What he did next stunned millions of fans worldwide. The shocking reason Ed Sheeran nearly walked away from music forever:

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Joseph Perla

@jperla

1 month

Everyone says that TikTok shouldn't be banned... But I think it should. Here are 7 reasons why:

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Joseph Perla

@jperla

18 days

The greatest songwriter of all time: John Lennon. He sold over 600 million albums worldwide. But his real legacy was spreading a message of peace and love. Here are 7 of his teachings on happiness that changed my life:

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Joseph Perla

@jperla

26 days

But beyond business, Jay-Z became a force for social justice. He used his platform to fund legal defense for those wrongfully imprisoned and spotlight racial inequality. His song “Murder to Excellence” highlighted the contrast between Black success and racial struggles.

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Joseph Perla

@jperla

12 days

This is where Hangout comes in. Imagine a world where you can share your favorite tracks in real-time with friends across the globe. Where algorithms don't dictate your taste, but enhance your discoveries. That's the future we're building at Hangout. Join the music!

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Joseph Perla

@jperla

17 days

Thanks for tuning in! 📻 If you enjoyed this: • Share with your network ♻️ • Follow @jperla for more insights • Join our vibrant community at Hangout to connect with artists and discover new tunes! Music's evolving. Join the rhythm. 🎶

Hangout

Listen to music together.

hangout.fm

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Joseph Perla

@jperla

26 days

Jay-Z’s life is a masterclass in ownership, innovation, and giving back. He didn’t just amass wealth—he created opportunities for others. From the projects to billionaire status, Jay-Z’s journey shows that it’s about more than just making money.

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Joseph Perla

@jperla

26 days

By 2007, Jay-Z sold Rocawear for a staggering $204 million. This wasn’t just a business win—it was strategic. It freed him up to pursue bigger opportunities, giving him the capital and freedom to reinvest in his ever-growing empire.

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Joseph Perla

@jperla

12 days

Thanks for tuning in! 📻 If you enjoyed this: • Share with your network ♻️ • Follow @jperla for more insights • Join Hangout to connect with artists and discover new tunes! Tune in. Team up. Hangout. 🎶

Hangout

Listen to music together.

hangout.fm

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Joseph Perla

@jperla

26 days

Thanks for reading! If you enjoyed this: 1. Follow me @jperla for more content on music discovery and social platforms. 2. Repost this thread if you found it helpful

Joseph Perla

@jperla

26 days

I couldn't believe this. Jay-Z is worth $2.5 billion but only 5% of that comes from his music career. After doing some digging, here's what I discovered about his unstoppable empire...

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155

988

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Joseph Perla

@jperla

1 month

From that NYU classroom to global stages, Maggie Rogers redefined what it means to be a star. The bravest thing you can do? Move at your own pace and never compromise on your identity.

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Joseph Perla

@jperla

27 days

His story is a testament to authenticity and the transformative power of passion and talent. As John Lennon said, without Elvis, there would be no Beatles. The King of Rock 'n' Roll reshaped music and entertainment forever.

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Joseph Perla

@jperla

1 month

Maggie’s debut album, Heard It In A Past Life, proved that staying true to yourself can be just as powerful as chasing trends. It debuted at No. 2 on the Billboard 200, sold nearly a million copies, went Gold in the US and Canada, and earned over 1 billion streams worldwide.

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Joseph Perla

@jperla

1 month

This moment was captured on video and went viral, with over 3.3 million views. Overnight, Maggie Rogers went from college student to viral sensation.

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Joseph Perla

@jperla

1 month

But sudden fame brought a decision: Should she chase trends or stay true to her unique sound? Maggie chose the latter—authenticity over quick fame.

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Joseph Perla

@jperla

30 days

1. Embrace Minimalism: Rick Rubin isn’t your typical producer. In a world filled with over-the-top production, his minimalist approach highlights the true spirit of the artist.

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Joseph Perla

@jperla

30 days

4. The Power of Space: Rubin uses silence and negative space to enhance the emotional impact of music. This approach helps listeners focus on the subtle nuances of the performance, making each element more poignant.

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Joseph Perla

@jperla

1 month

Months later, she released her debut EP, Now That The Light Is Fading. It wasn’t just a release; it was a bold statement of her artistic independence.

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Joseph Perla

@jperla

30 days

2. The Art of Subtraction: Rubin’s mantra, "things that go together but don’t match," highlights his preference for raw, unrefined beauty. Instead of polishing every detail, he magnifies what’s authentic.

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Joseph Perla

@jperla

9 days

Social media promised a once-in-a-lifetime experience. Thousands of millennials thought they paid $12,000 for a luxury music festival on a private Bahamian island. Instead, they walked into a half-built disaster zone. The Fyre Festival nightmare was just beginning...

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Joseph Perla

@jperla

9 days

The hype was unreal. A viral video showed models on pristine beaches. Kendall Jenner, Bella Hadid, and Emily Ratajkowski hyped it on Instagram. FOMO hit hard. But behind the glossy facade, chaos was brewing...

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Joseph Perla

@jperla

30 days

3. Grit and Grace: Take his work with Johnny Cash on the ‘American Recordings’ series for example. Rubin’s minimalism emphasized Cash’s powerful, weathered voice, creating a powerful sound with just guitar or piano.

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Joseph Perla

@jperla

30 days

7. Focusing on Authenticity: Rubin’s method involves guiding artists to explore their true selves. His production is less about flashy effects and more about uncovering the core of an artist’s expression.

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Joseph Perla

@jperla

9 days

April 27, 2017: Day 1 of Fyre Festival. Eager attendees land in the Bahamas, ready for luxury. But what they got was hardly what they paid for...

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Joseph Perla

@jperla

1 month

Rather than rush to capitalize on her newfound attention, Maggie retreated to the studio. She blended her folk roots with electronic beats, crafting her own sound.

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Joseph Perla

@jperla

12 days

I'm Joseph Perla: • Music lover & community builder • Founder of Hangout, where artists connect with their audience • Dedicated to transforming the music experience Follow for insights on how music is shaping our future! Repost for your network♻️

Joseph Perla

@jperla

12 days

Apple offered a Compton kid $3.2 BILLION for a pair of headphones. It was set to be the richest brand deal in music history. But a drunken video leak almost destroyed everything. The shocking mistake that nearly cost Dr. Dre his Billion-Dollar empire:

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223

3K

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7

Joseph Perla

@jperla

1 month

Maggie's journey shows that real success isn’t about instant fame. It’s about creating something meaningful, even when the spotlight is on you.

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Joseph Perla

@jperla

9 days

Billy McFarland, Fyre's mastermind, got 6 years in prison and ordered to forfeit all $26 million. His partner, Ja Rule, claimed ignorance (but not before trying to rebrand it as "Fyre" not "fraud"). The lesson?

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Joseph Perla

@jperla

30 days

5. Spotlighting Talent: Rubin’s collaboration with Adele on the album ‘21’ is a testament to his ability to refine an artist’s voice. He allowed Adele’s vocals to shine with unmatched emotional intensity by using minimal accompaniment.

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Joseph Perla

@jperla

30 days

6. Creating the Right Environment: Rubin’s studios are designed for comfort and creativity. He creates a relaxed atmosphere that encourages artists to experiment and find their authentic sound without the pressures of time or cost.

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Joseph Perla

@jperla

25 days

Stevie’s big break came in 1963 with “Fingertips (Part 2),” a live recording that electrified listeners. At 13 years old, he had the crowd in the palm of his hand, playing his harmonica and engaging them in a memorable call-and-response.

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Joseph Perla

@jperla

30 days

The Art of Simplicity: Rubin’s career shows us that true impact comes from focusing on what really matters. It’s not about the flashy effects but about stripping down to the essence of your music.

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Joseph Perla

@jperla

25 days

Stevie Wonder’s journey is a powerful reminder that obstacles don't define us Born blind, he mastered music and became a global icon. His story teaches us that passion and persistence can transform hardships into triumphs

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Joseph Perla

@jperla

9 days

Instead, they find: • Disaster relief tents instead of villas • Cheese sandwiches in styrofoam boxes • No musical acts (Blink-182 had already pulled out) Paradise lost before it even began.

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Joseph Perla

@jperla

25 days

In the decades that followed, Stevie Wonder not only changed the sound of music—he changed the world. With hits like "Superstition," "Sir Duke," and "I Just Called to Say I Love You," he became a pioneer of soul, funk, and pop.

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Joseph Perla

@jperla

9 days

The facade crumbled instantly. Social media exploded with images of the "luxury accommodations" - soaking wet mattresses in FEMA tents. The gourmet meals? A sad cheese sandwich that would make even a prison commissary blush. The internet had a field day.

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Joseph Perla

@jperla

1 month

1. The Focus on Community Traditional social media is about broad content feeds. Music-powered platforms create dedicated spaces based on shared interests. This fosters a deeper sense of belonging and meaningful connections.

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Joseph Perla

@jperla

9 days

But the joke was on more than just the attendees. Local Bahamian businesses and workers? Left unpaid. Investors? Scammed out of millions. The aftermath was brutal:

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Joseph Perla

@jperla

1 month

Thanks for reading! If you enjoyed this: 1. Follow me @jperla for more content on music discovery and social platforms. 2. Repost this thread if you found it helpful

Joseph Perla

@jperla

1 month

This unknown student left the world's top music producer speechless. In 2016, Pharrell Williams entered an NYU classroom—and left questioning everything he knew about music. The reason? Maggie Rogers. Here's what happened next:

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Joseph Perla

@jperla

9 days

True musical connections don't thrive on illusions. They create experiences that unite us through shared moments, not social media hype. When tempted by "too good to be true" events, remember: Real magic happens when music speaks for itself.

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Joseph Perla

@jperla

25 days

By age 9, Stevie was not just learning music; he was mastering it. The piano, harmonica, and drums felt like extensions of his being, with music flowing through him as a natural language.

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Joseph Perla

@jperla

9 days

If it looks too good to be true on Instagram, it probably is. Fyre Festival destroyed trust in music experiences and made us cynical about community-driven events. But not all hope is lost. Some festivals still prioritize authenticity over illusion.

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Joseph Perla

@jperla

19 days

Today, In the eyes of the country music world, Wallen's redemptive arc appears complete. He's apologized, gone through rehab, and vowed to keep improving. Yet as history has shown, Wallen's story is far from over. What controversy or triumph awaits him next?

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Joseph Perla

@jperla

25 days

But Lula Mae wouldn’t let Stevie’s story end there. She fled to Detroit, raising him in a world filled with gospel, R&B, and pop music, where Stevie discovered his true vision—the sound that would shape his future.

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Joseph Perla

@jperla

27 days

Elvis forever changed the music industry by: • Fusing gospel, blues, country, and R&B on the world stage. • Pioneering the modern music video with his movie and TV performances. • Creating the modern Las Vegas residency, turning it into a coveted gig.

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Joseph Perla

@jperla

25 days

Despite initial reservations about how to market a blind child in the competitive music scene, Gordy recognized Stevie's extraordinary gift. He signed Stevie to a unique contract. This agreement ensured Stevie’s education while paving the way for his music career.

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Joseph Perla

@jperla

27 days

When Elvis first shook his hips on national TV in 1956, he didn’t just scandalize America—he revolutionized music. With his sultry voice and magnetic presence, Elvis fused blues, country, and rock 'n' roll into a sound uniquely his own.

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Joseph Perla

@jperla

25 days

Born on May 13, 1950, in Alabama, Stevie faced adversity from the start. His mother, Lula Mae Hardaway, had endured abandonment and an abusive marriage.

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Joseph Perla

@jperla

10 days

It wasn't just about the album, though. Palmer offered unique experiences that fans couldn't resist: • 397 people paid $300 for a backer-only show • 34 fans paid $5,000 for a private house concert • 2 super-fans paid $10,000 for dinner and a portrait painting session

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Joseph Perla

@jperla

27 days

But Elvis wasn’t just about provocative performances. His music spoke to a generation seeking change, with hits that cemented his icon status like: - Heartbreak Hotel - Don’t Be Cruel - Hound Dog Beyond music, he became a movie star and a multi-faceted entertainer.

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