Jordi Romero Profile Banner
Jordi Romero Profile
Jordi Romero

@jordiromero

6,569
Followers
886
Following
356
Media
5,630
Statuses

Founder & CEO @factorialusa – HR Software for SMEs. Partner and Podcast host @itnig – pre-seed fund in Barcelona.

Barcelona
Joined March 2008
Don't wanna be here? Send us removal request.
@jordiromero
Jordi Romero
3 years
"The product is 90% done. Now we only have to do the other half."
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@jordiromero
Jordi Romero
4 years
Factorial raises $16m Series A led by @CRV @reidRMC . This is not a success by any means but an important milestone to keep executing our vision. Thanks to our thousands of customers, 80 team members, existing and new investors!
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@jordiromero
Jordi Romero
1 year
Today we announced that @factorialusa acquired @GetFuell , the best and fastest growing Expense Management software in Europe. Glad to have Eduardo, Edgar and the entire Fuell team join forces with us. Read more here:
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@jordiromero
Jordi Romero
1 year
Yesterday was a tough day for many people at Factorial. We let go a dozen people from our product organization. The changes started three weeks ago with the departure of our Chief Product Officer.
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@jordiromero
Jordi Romero
2 years
Literally signing under "El Patrón" for our Mexican subsidiary 🎩
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@jordiromero
Jordi Romero
1 year
"If companies have good cash profits they report those" via @joshk , @LeadEdgeCapital
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@jordiromero
Jordi Romero
2 years
Factorial has grown a lot in the last few years, but when you look at where we want to go it definitely feels like day one.
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@jordiromero
Jordi Romero
2 years
The most frequently asked question recently: how's the current fundraising environment for start-ups? How was raising Factorial's $120m Series C? Here are my thoughts:
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@jordiromero
Jordi Romero
1 year
@simonvlc Hola Simón, te sigo porque me encanta tu contenido. Pero aquí te has tirado a la piscina, no hay patrón, la salida de Pau es exclusivamente por razones personales, y se ha dado justo cuando Pau se ha podido dar un respiro por su segunda paternidad junto con otras situaciones
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@jordiromero
Jordi Romero
2 years
What an incredible day with the entire @factorialhr team! Can’t wait to share some of the videos we took.
@specht_p
Peter Specht
2 years
What a team @factorialhr 🤩 #facts
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@jordiromero
Jordi Romero
1 year
🙌 welcome to Factorial! Together = Faster and further.
@ycombinator
Y Combinator
1 year
Congrats to the entire team @GetFuell (YC W22) on the acquisition by Factorial!
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@jordiromero
Jordi Romero
3 years
Yesterday @bernatfarrero and I discussed @factorialhr 's fundraise (in Spanish). Let me know what you think! Also, if you have any questions about the process I'll be happy to record a video with more answers.
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@jordiromero
Jordi Romero
4 years
Factorial is now #1 Product of the Day at drop by to ask any questions!
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@jordiromero
Jordi Romero
1 year
Founders automatically translate “almost impossible” to “possible” in their minds.
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@jordiromero
Jordi Romero
10 months
IPO Window pretty much closed. Big M&A pretty much closed. Growth investment pretty much closed. Only two paths forward: 1. Build *small* profitable businesses and don't raise (much) VC. 2. Build large private companies and get investors that are comfortable with having to sell
@zoink
Dylan Field
10 months
After an intense 15 months of review, today Adobe and Figma have decided to end our pending merger, as we no longer see a path toward regulatory approval of the deal.
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@jordiromero
Jordi Romero
3 years
According to the (new) Spanish Law, startups must be less than five years old. And just like that @factorialhr stopped being a startup.
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@jordiromero
Jordi Romero
3 years
Say hi to our CFO @PauFernandez13 . Don’t ask questions.
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@jordiromero
Jordi Romero
5 months
The Acquired podcast is the best podcast I ever listened to. Congratulations @gilbert and @djrosent for #1 and thank you for the incredible content you share with us. I love podcasts and I love @AcquiredFM . If you speak Spanish check out @bernatfarrero and mine’s at @itnig
@AcquiredFM
Acquired Podcast
5 months
Acquired is the #1 show on @ApplePodcasts across all categories. Holy.
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@jordiromero
Jordi Romero
3 years
My frustration with banks (in Spain) is compounding to ♾ - They want to charge us 0,5% annual fee for just having money in the bank - Insane amount of bureaucracy to receive money in our bank account
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@jordiromero
Jordi Romero
3 months
Love this idea. Thanks for making it memorable Ash!
@ash_lmb
Ash Lamb
3 months
Founders automatically translate "almost impossible" to "possible" in their minds. — @jordiromero
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@jordiromero
Jordi Romero
2 years
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@jordiromero
Jordi Romero
8 months
Publicly commenting on your direct competitor while = both are trying to become the next *platform*, unexpected! I'm always team Apple but in this one, +1 Mark!
@pitdesi
Sheel Mohnot
8 months
Zuck on the Apple Vision Pro He's still got fire in him, love to see it
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@jordiromero
Jordi Romero
3 years
When building a company you inevitably find mines: either gold mines or land mines.
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@jordiromero
Jordi Romero
2 years
Scaleups in Spain + current market impact (in Spanish)
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@jordiromero
Jordi Romero
2 years
🙏 thank you @bernatfarrero and @masylum
@jasonlk
Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin
2 years
Having a truly great cofounder is rarer than anyone realizes You can just go so far, for so long And no one can really stop you Remember to tell them that over the Holidays
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@jordiromero
Jordi Romero
3 years
Crazy, but that first sentence got me interested and cut through the noise from LinkedIn messages. I said yes 😊
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@jordiromero
Jordi Romero
3 years
Tiger Global offers what founders value most: ownership.
@axeliaklein
Beata Klein
3 years
Some say founders pick @TigerGlobalFund because of high valuation, or because they are incredibly fast to hand out a TS. But I think it is something else. Here is a thread on how @TigerGlobalFund has created one of the most successful branding campaigns the VC-world has seen 👇
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@jordiromero
Jordi Romero
3 years
I need to wire money to Caixabank and Banco Santander. I have accounts in Caixabank and Banco Sabadell. These are #1 , #2 and #4 largest banks in Spain. No matter how hard I try, I can't wire money, bugs everywhere. PLEASE PLEASE START A NEW BANK! Can't be worse than this.
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@jordiromero
Jordi Romero
2 years
VC: Let's connect! We move fast. Me: Ok, here's my calendar link. VC: Great, copying EA to find some time that works. 48 hours later: 🦗🦗🦗🦗🦗 Me to VC: You know it's literally 20 seconds to click on that link and set up a video call today/tomorrow. VC: Done.
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@jordiromero
Jordi Romero
7 years
Fresh from the oven: Factorial’s first outside round: 500.000 € from angels and others
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@jordiromero
Jordi Romero
10 years
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@davemcclure
Dave McClure
10 years
. @sama sam, maybe YOU guys can count on 10,000X exits, but I'm just not that fucking good. my best so far is ~100X, happens ~1-2% of time.
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@jordiromero
Jordi Romero
2 years
Today we launched Desky, the free app that allows teams to manage their office, booking rooms and desks for hybrid companies. Try it out and let me know what you think! Also feel free to check our Product Hunt post! Happy Friday ✨
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@jordiromero
Jordi Romero
5 years
A new law requires all Spanish companies to track their employees time, making it hard(er) for organizations who value talent and productivity over strict working hours to foster flexibility by trusting their employees with their time.
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@jordiromero
Jordi Romero
5 years
Very impressed with what Valencia based startup Jeff is doing: they managed to start 2000 laundry franchises around the world and currently are expanding to other services such as beauty and wellness. Check out this week's podcast with their CEO (Spanish)
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@jordiromero
Jordi Romero
4 months
The year I was born. Barcelona is incredibly beautiful ❤️
@BoigBCN
El Boig de Can Fanga
4 months
Barceloneta 1986. 📽️ rtve Catalunya
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@jordiromero
Jordi Romero
5 months
⛏️ the untold job of a startup founder. Finding mines non stop 😂
@ash_lmb
Ash Lamb
5 months
When building a company you inevitably find mines: either gold mines or land mines. — @jordiromero
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@jordiromero
Jordi Romero
1 year
First two employees of Factorial left after 6 years to start the first all in one data platform. If you’re a data geek, answer their survey ⬇️
@heycesr
cesar.wtf
1 year
🚨 Attention to all data analysts! 🚨 We're eager to gather insights about content for data analysts, and your perspectives would mean a lot. Take this brief survey 👇
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@jordiromero
Jordi Romero
2 years
If you're an investor and reading this, please help the founders out there: what's your bar? What's the gross margin, payback period, retention, growth, profitability or whatever it is you're looking for, so the founders can self-select or go back to work until they can fixthose.
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@jordiromero
Jordi Romero
2 years
I met César 6 years ago when he joined @factorialhr as our first Product Designer, eventually becoming VP Product. Today he’s launching his new company @trylatitude , a collaborative BI for data exploration. Check it out!
@heycesr
cesar.wtf
2 years
These past few months we've been incredibly busy getting Latitude ready, and today we're proud to announce our first public launch! Check out the announcement and please show us some support 🚀
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@jordiromero
Jordi Romero
2 years
What did you get done this week?
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@jordiromero
Jordi Romero
3 years
@jasonlk The irony of misspelling Grammarly 😅
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@jordiromero
Jordi Romero
1 year
“Middle managers will be under pressure to do more actual work and less coordination” 2022 Annual Letter - Chamath Palihapitiya
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@jordiromero
Jordi Romero
11 months
The only thing that works for retention is believing in the mission and being surrounded by exceptional people.
@jasonlk
Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin
11 months
If equity really worked for retention, broadly speaking ... Folks would stay longer
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@jordiromero
Jordi Romero
5 months
Friend of mine struggling with his YC application due to administrative BS. Do I know someone who can help? Most brilliant programmer and designer I ever met. Applying with crazy idea. Thanks! Happy Saturday.
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@jordiromero
Jordi Romero
5 years
F I N A L L Y ! After three years of starting @factorialhr we finally shipped our first mobile app. More features coming soon, but please download and share feedback! iOS: Android:
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@jordiromero
Jordi Romero
11 months
I always struggle to figure out who to bank with. I imagine modern, digital/mobile native banks that you use daily AND more established, larger banks for other services that can coexist in harmony. But traditional banks need to step up their game FAST. Fees are bad, but lack of
@kaarmann
Kristo Käärmann
11 months
Some help, Spanish twitter!? 🇪🇸 We've updated the research from larger Spanish banks - Caixa, Santander, BBVA on how they're marking up exchange rates for their customers and hiding fees. But we're missing Sabadell - who can share anonymised(!) screenshots? Exhibits in thread..
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@jordiromero
Jordi Romero
1 year
Why did everyone suddenly start using the word aesthetic 3 years ago?
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@jordiromero
Jordi Romero
3 years
I’ve been a fan of the @codegram team for many years, and also a friend! Very happy to have them join forces with us on our mission to help SMEs around the world make better decisions with people data! Welcome to the team @od3ol @josepjaume Txus!
@codegram
codegram
3 years
It’s been 13 wonderful years ❤️
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@jordiromero
Jordi Romero
6 years
Exhausted but inspired and full of knowledge and ideas to try out and keep growing @factorialhr . Thanks @PointNineCap for the #P9Summit18 🙏🏽 @chrija @DecodingVC @jasonlk and the entire #P9Family
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@jordiromero
Jordi Romero
5 years
Our little contribution to the current crisis: @factorialhr offers unlimited free trial period during the Coronavirus crisis:
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@jordiromero
Jordi Romero
4 years
Our engineering team is just amazing 💜 If you like building great products and helping thousands of organizations around the world come join us!
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@jordiromero
Jordi Romero
1 year
Why are unsubscribe confirmation pages not worthy of design? Is it a passive aggressive way of saying FU for unsubscribing? Is there a science behind it?
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@jordiromero
Jordi Romero
13 years
`pfind`, `pgrep` and `pkill` for OS X: `brew install proctools` #protip
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@jordiromero
Jordi Romero
2 years
A privately held company with a very strong culture, €30.000.000.000 in revenues and almost 100.000 employees. Indirectly it represents 2% of Spain's GDP and generates 600.000 jobs. The scale is just mind blowing. I hope you enjoy it as much as I did! (interview in Spanish)
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@jordiromero
Jordi Romero
2 years
I can’t believe I never knew this story until today. Read this Wikipedia article before you decide to quit your startup.
@DidacLee
Dídac
2 years
Bon dia!
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@jordiromero
Jordi Romero
5 months
@aasuero En la Serie C de Factorial lo hicimos. Se ofreció a todos los empleados que tenían phantoms maduradas. Dio para varias entradas de piso 🙏
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@jordiromero
Jordi Romero
2 years
I've been trying to buy a service from a start-up since December 20th. Will end up paying them ~€500k if they are the chosen provider. Working with one AE (e-mail autoresponder ON) managed to do a quick call and got one e-mail reply, no meeting (yet).
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@jordiromero
Jordi Romero
3 years
While you wait for Slack to come back up, enjoy our really cool new video!
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@jordiromero
Jordi Romero
8 years
The hyper-growth company paradox: where most employees are new in the company and are expected to brilliantly execute. #p9saascamp
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@jordiromero
Jordi Romero
3 years
Pablo, come to the @itnig podcast and tell us where this is going. Next week? @bernatfarrero
@micho
Pablo Villalba
3 years
Discord allowing Web3 logins with an ETH wallet? You know where this is going
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@jordiromero
Jordi Romero
8 years
On joining Redbooth and moving on to start Factorial —
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@jordiromero
Jordi Romero
3 years
Not so personal after all.
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@jordiromero
Jordi Romero
8 years
The best team in town! #TeamRedbooth
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@jordiromero
Jordi Romero
1 year
While management and processes are necessary and can be good, we took it too far and lost touch with what makes us special: exceptional design and engineering being the ones making decisions.
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@jordiromero
Jordi Romero
1 year
This change only affects the product team, Factorial is growing exceptionally fast and we’re not slowing down or reducing our ambition. Thank you.
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@jordiromero
Jordi Romero
4 years
I bought my first Mac after seeing @dhh 's Ruby on Rails video using TextMate back in 2006. I bet I wasn't the only one. I'm sure Apple owes more to DHH than 30% of Hey's subscription revenue. Especially when those rules aren't consistent.
@dhh
DHH
4 years
Wow. I'm literally stunned. Apple just doubled down on their rejection of HEY's ability to provide bug fixes and new features, unless we submit to their outrageous demand of 15-30% of our revenue. Even worse: We're told that unless we comply, they'll REMOVE THE APP.
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@jordiromero
Jordi Romero
1 year
What happened with Worplace from Meta (previously Facebook at Work) – Meta's B2B SaaS product for internal communications? It looked like The Next Bing Thing in B2B SaaS but it seems to have vanished. Or is it a $700m ARR business?
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@jordiromero
Jordi Romero
6 years
It's incredible how many VCs exist. I thought I already knew a bunch but keep getting bombarded every week by 2-3 new funds. I'm quite sure there are not enough startups for so many funds.
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@jordiromero
Jordi Romero
6 years
This week with a very special guest for th @itnig podcast: @jasonlk shares with us his experience founding two startups (and selling one to Adobe), creating the @saastr community and becoming a VC. Can't miss this one!
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@jordiromero
Jordi Romero
6 years
Software business conferences done right… Watermelon Man @ #SaaStrEuropa by @jasonlk
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@jordiromero
Jordi Romero
6 years
Very happy to host @saastr 's Meet-up later this month in our office! Register here and let's meet @jasonlk , @chrija and all the SaaS community in Barcelona!
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@jordiromero
Jordi Romero
1 year
One of my ravorite places in San Francisco closes after 14 years! I wear their t-shirt from ~10 years ago very often.
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@garrytan
Garry Tan
1 year
Supervisor Ronen failed the Mission, and her endorsements like incompetent Jackie Fielder will accelerate the doom loop. This is why @Trevor4SF is the ideal person for the job. He will help local businesses thrive, instead of helping corrupt crony nonprofits extract rent
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@jordiromero
Jordi Romero
2 years
Crowned the king of the meme generation.
@elonmusk
Elon Musk
2 years
Entering Twitter HQ – let that sink in!
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@jordiromero
Jordi Romero
6 years
Mission accomplished. We know SaaS. Thanks @jasonlk and #SaastrEuropa crew! Great day with @rogerdobano and @bernatfarrero 🛫🥖🧀🍷
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@jordiromero
Jordi Romero
1 year
@jlantunez Puedo desmentir. Las cosas son mucho menos sofisticadas de lo que la gente asume.
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@jordiromero
Jordi Romero
2 years
@samuelgil @samuelgil te robamos ideas de este thread para la próxima tertulia de @itnig 😊
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@jordiromero
Jordi Romero
2 years
Don’t listen to startup advice
@ProductHunt
Product Hunt 😸
2 years
Give your best startup advice in 5 words or less (wrong answers only)
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@jordiromero
Jordi Romero
6 years
Lesson learned: customers respect fair play. We're here for the long term. We'll never win by dirty trench fights, but rather listening what our customers tell us and delivering a better future. Go #teamfactorial
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@jordiromero
Jordi Romero
2 years
@joantubau Haciendo crítica de nuestros propios podcasts creo que cuando salen mejor es cuando no se luce nadie pero la audiencia aprende. A veces hace falta interrumpir, a veces callar. Hoy descubro tu podcast me lo apunto para escuchar!
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@jordiromero
Jordi Romero
5 months
Latitude is live on Product Hunt! The start-up created by early Factorial team members @heycesr and @geclos is launching their open-source framework for embedded analytics. Check them out and show some love ❤️
@heycesr
cesar.wtf
6 months
We’re live on @ProductHunt 🚀 Latitude is the open-source framework for embedded analytics. Together with @geclos and the team, we are building the missing analytics layer between your database and your users. If you like it, your support is greatly appreciated. 👉
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@jordiromero
Jordi Romero
1 year
How is this possible?
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@jordiromero
Jordi Romero
6 years
Did you see this week's Easter egg in our podcast? During the conversation with @oriolblanc from @getquipu the team from @factorialhr demonstrate their soccer skills 😓
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@jordiromero
Jordi Romero
4 years
Really enjoyed watching @dhh and @chrija discuss capitalism, success and culture! Watch the replay if @SaaStock makes it public!
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@jordiromero
Jordi Romero
2 years
Instead of unsubscribing from newsletters using their link at the footer, I could just review who has access to contact me and revoke them. Please someone build this.
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@jordiromero
Jordi Romero
6 years
When signing #GDPR documentation: I'm Jordi Romero of house @factorialhr , first of his name, Protector of the Data and Breaker of Terms.
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@jordiromero
Jordi Romero
6 years
Interesting development: multiple recent customers came to us from a competitor arguing "they didn't trust them because they kept badmouthing Factorial". Some even challenged us to compare Factorial against them, trying to trick us into the same behavior. 1/
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@jordiromero
Jordi Romero
2 years
Excited to be a contributor to @Atomico ’s State of European Tech report this year. Explore the numbers that shaped 2022, and the stories behind them - the report is now live here:
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@jordiromero
Jordi Romero
3 years
We raised our Series B with Tiger Global and I'm happy to share my experience to founders considering them.
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@jordiromero
Jordi Romero
3 years
We (Factorial) need to contact @SendGrid ( @twilio ) **urgently**. Can somebody introduce me to anyone who can help us? Currently waiting on a customer support reply. Thanks! Context: Due tu an (unsuccessful) abuser our account has been blocked.
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@jordiromero
Jordi Romero
1 year
These are extremely talented professionals, and I’m sure will help other companies grow. What happened is we realized we were changing the way we build product, and it didn’t align with our DNA.
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@jordiromero
Jordi Romero
4 years
We're hiring product makers! Apply or share if you know talented product managers and designers looking for a great opportunity 🙏
@clauxsun
Claudia Cuevas
4 years
👋🏾 We are looking for Product Makers: a mixed profile between a Senior Product Designer and a Product Manager (or with some experience prioritising tasks and/or leading teams) at  @FactorialEs 👇🏾 If you are interested or know someone RT, Thanks! @heycesr
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@jordiromero
Jordi Romero
7 years
@jaimenovoa Pasar de 32€ a 63€ para ir al aeropuerto es suficiente para dejar de usar —y recomendar— el servicio. Hacia meses que no pillaba un taxi y ayer me bajé 3 apps de taxis para encontrar una buena alternativa… cc @cabify_espana
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@jordiromero
Jordi Romero
1 year
We’re a design and engineering led company. This is what helped us in the early days and still differentiates us today. With the growth of the product team from 20 to over 250 people, we started adding management, processes and bureaucracy. Design and engineering lost relevance.
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@jordiromero
Jordi Romero
6 years
We're looking for a #Growth #Product owner at @factorialhr ! 27k companies trust Factorial already, are you interested in taking us to 1 million or know someone who is? jordi at factorial dot co #jobs #startups #barcelona
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