Jon Baker @jonpbaker Twitter profile | Pikagi

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Jon Baker

@jonpbaker

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2,447

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Owner of Alpine Modern Cafe in Boulder, CO/ Place Maker / Husband / Dad of 3 / SMB

Boulder, CO

https://t.co/bbCu1EZw3t

Joined March 2009

Don't wanna be here? Send us removal request.

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@jonpbaker

Jon Baker

1 year

A bit about me: • Live in the mountains just outside Boulder, CO • Married 14 years. 3 kids under the age of 12. • Co-own Alpine Modern Cafe in Boulder, CO (two locations in Boulder and looking to expand in the Rocky Mountain West and beyond) • 3rd Place Maker - My

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@jonpbaker

Jon Baker

1 month

There couldn’t be a wider gap between the founding ethos of Starbucks by @HowardSchultz and what it has become today. Originally it was about : - creating a third space (not home, not work) for the community. - craft - superior product quality - personal connection -

@seandsweeney

Sean Sweeney

1 month

Starbucks has fully completed its metamorphosis from coffee shop to dessert restaurant.

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Jon Baker

1 year

In the blink of an eye everything can change. I live in the mountains outside Boulder. It’s cycling paradise. But it’s not without its dangers. This morning I witnessed a cyclist, a young guy, bombing down a hill at prob 45 mph. He blew through a stop sign and almost hit a

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@jonpbaker

Jon Baker

1 year

@Camp4 This post is getting some traction. So PSA for all you first time hose drinkers: WAIT 30 seconds for that hot water to clear out of the hose. Then the good stuff.

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@jonpbaker

Jon Baker

1 year

Starlink + work from anywhere unlocks new frontiers. I have a friend who works for a tech company making serious cash. They have an off grid capable RV (starlink, solar, toilet, battery setup, etc). They can post up in a remote location for days. Fly fishing at lunch, coding

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@jonpbaker

Jon Baker

4 months

Exciting news- I recently acquired 100% of Alpine Modern. We have two cafes in Boulder, Colorado and are well positioned for growth in the Rocky Mountain west and beyond. This brand has a ton of potential and we are just getting started. Excited for the journey ahead!

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@jonpbaker

Jon Baker

4 months

Two weeks ago I took my 9 year to Moab for his birthday. We camped for two nights in the desert, played on the rocks and slowed down. My kids are 7, 9, 13. We have about 5 years before our oldest is out of the house. We are planning to do more trips as a family, and my

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@jonpbaker

Jon Baker

1 year

Some ideas are so bad that their existence can only be traced to one place and time: A boardroom presentation by a team of strategy and innovation consultants.

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@jonpbaker

Jon Baker

10 months

I have a friend in Boulder whose home has increased in value by 175% over the last 5-10 years. He works remote. A significant portion of his net worth is in his home. To unlock that value he needs to move. He could move in town, but that would be a downgrade. And kids,

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@jonpbaker

Jon Baker

1 year

In 2014 my wife and I made a big decision to uproot our young family from St. Louis and follow our dream to live near the mountains. There were many sacrifices along the way, but it remains one of the top 3 best decisions of my life. Where you live impacts everything. If

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@jonpbaker

Jon Baker

1 year

Something I am extraordinarily grateful for: The ability to go for a trail run in the mountains. Seems like such a simple thing. But it feels like a luxury. To have the time, health and proximity is a total gift.

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@jonpbaker

Jon Baker

1 year

@RobertMSterling @camp4 put a website together that does this. Check it out:

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@jonpbaker

Jon Baker

1 year

I had a heart scan for coronary calcium recently. I wanted to see if there was anything I should keep an eye on. It was $200 and literally 10 min in and out the door. At that price there is no reason not to know if heart disease is on the horizon. Got the results back

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@jonpbaker

Jon Baker

1 year

Churches have always served as central 3rd Places (not home/work) in our communities. Church attendance is in decline. I suspect many of these buildings will become available in the future. What if they could be repurposed as a new generation of 3rd Places in our

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@jonpbaker

Jon Baker

1 year

I’ll take my coffee with a patio, thanks.

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@jonpbaker

Jon Baker

7 months

@jcolesimpson A decision made at corporate no doubt. Or by a McKinsey consultant

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@jonpbaker

Jon Baker

1 year

Observations from my Midwest trip so far. Boulder, CO > Wichita, KS > Lampe, MO > St. Louis, MO : - Americans love self storage. Towns big and small have units across the map. - Boulder is referred to as a ‘bubble’ for a reason. Good reminder to get out, drive around, see how

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@jonpbaker

Jon Baker

2 years

I’ve been in Colorado 8+ years and this never gets old. Ever.

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@jonpbaker

Jon Baker

2 years

@nathanallebach Here is a picture of our cafe in Boulder, CO. Historic 1921 building on a residential street corner in the heart of the neighborhood.

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@jonpbaker

Jon Baker

1 year

Friday afternoons west of Denver on highway 70 headed into the mountains is a parade of adventure mobiles. Mountain bikes, kayaks, paddle boards, pop ups. People bound for lakes, rivers, creeks, high alpine adventures and starry nights. This sense of adventure permeates the

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@jonpbaker

Jon Baker

1 year

Summer weekends camping in the mountains with my boys is about as good as it gets.

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@jonpbaker

Jon Baker

6 months

I couldn’t help myself. I had to see what 169g of sugar looked like. And that’s not even the most sugar in these drinks.

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@mu2myoc

m. stanfield

6 months

what the actual fuck is happening over at Dutch Bros?

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@jonpbaker

Jon Baker

7 months

I’m looking for a new graphic designer for Alpine Modern. We are a design-oriented brand, so someone will have a lot of fun with it. Send me your recommendations for top notch designers. DMs open.

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@jonpbaker

Jon Baker

4 years

@Post_Market Here’s my wife’s take:

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@jonpbaker

Jon Baker

1 year

Food halls. When I visit these i can’t help but think the only people making money are the landlord and the master lease holder who owns the bar. Food operators are often a rotating cast of unsophisticated operators or new concepts being tested.

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@jonpbaker

Jon Baker

1 year

@Build_Culture I own two local coffee shops in Boulder. Coffee is high margin. Drive throughs are not the only economical model. Further, drive thru chains do not primarily sell coffee. They sell sugar and caffeine in various forms. Forces in our society are driving optimization around

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@jonpbaker

Jon Baker

3 months

We operate our cafe from 7a-4pm currently. I think we could activate our patio at night (pictured on this beautiful boulder evening w/ 70 degree weather). @camp4 thinks we should open Post Modern Pizza. What are some other ideas?

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@jonpbaker

Jon Baker

2 years

4x week I run this old mining trail with my dog. 4.79 miles out and back . A simple joy and a time when I feel most alive. Nature + a body in motion cannot be beat.

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@jonpbaker

Jon Baker

2 years

“It’s hard to cut the cord, make a clean break, move ahead, and leave the broken things behind when they just aren’t working. It can feel like a failure, but it’s not…failure is allowing broken things in your life or work to become anchors that drag at you” - @drgurner

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Jon Baker

2 years

This is our second Alpine Modern Cafe in Boulder. It’s been fun to have our brand with some of the best retailers around in a fantastic trade area.

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@jonpbaker

Jon Baker

2 years

@emilymanzerrr 50 secret mental tricks to improve your ability to protect and provide 🧵👇 (1/51)

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@jonpbaker

Jon Baker

1 year

People talk a good game about eating healthy. And we serve a healthy menu at our cafes But after over a decade in restaurants the product mix doesn’t lie. People want salt, sugar and fat. Period.

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@jonpbaker

Jon Baker

2 years

A fun thing about living in Boulder is access to funky mountain towns like Gold Hill (an old mining town about 20 min from Boulder). My 7 y.o. son and I went here today to hang for a bit.

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@jonpbaker

Jon Baker

7 months

A labor market check here in Boulder: Boulder has always been a tough staffing environment for restaurants. This was punctuated during Covid and thereafter. We have low turnover relative to other restaurants, so positions rarely come up. We’ve had three positions posted in

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@jonpbaker

Jon Baker

6 months

@shawngorham @girdley This. Is. Insane.

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@jonpbaker

Jon Baker

9 months

@Camp4 “I don’t even buy green bananas anymore.” What a line!

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@jonpbaker

Jon Baker

2 months

Guys need community. Every Thursday morning, 6am sharp, for the last 7 years I’ve met up with a group of guys. It’s a core part of my life. I encourage you to start or join a group.

@realest49919420

Texas Real Estate Investor

@realest49919420

2 months

I never understood how guys in their 40s would blow their lives up or off themselves. I get it now. All you do everyday is look after others. Always more requests. You're always pouring into the cup of work or family. No one ever pours into your cup. And nobody seems to care.

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@jonpbaker

Jon Baker

1 month

Camping with my two boys this weekend outside of Steamboat Springs. We’ve spent the weekend tubing the yampa, mountain biking, playing baseball and eating donuts. Making the most of the final days of summer in the Rockies.

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@jonpbaker

Jon Baker

4 months

My day: Lines out the door at Alpine Modern- Busy graduation weekend. Lions lair run up Sanitas Great Day!

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@jonpbaker

Jon Baker

1 year

Yesterday’s hike at golden hour was a gift.

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@jonpbaker

Jon Baker

1 year

Wonderland

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@jonpbaker

Jon Baker

1 year

What’s happening? The top of Sanitas is what’s happening.

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@jonpbaker

Jon Baker

1 year

Twitter reality: Everyone is giving up alcohol. It inhibits sleep. Real reality: 10am on a Saturday morning: 50,000 people at a college football game. Most of them are drinking.

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@jonpbaker

Jon Baker

10 months

@constantraise Depends on where he moves, obviously. There are plenty of excellent public schools out there where he could buy a decent house.

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@jonpbaker

Jon Baker

1 year

@benkrsnak What could go wrong with an exposed gas pipe next to the stove? Feels up to code to me.

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@jonpbaker

Jon Baker

10 months

@Stealx This will do well. I’m not joking. It’s Dutch bros with breakfast food. As someone in the industry I can see this doing well

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@jonpbaker

Jon Baker

1 year

A quiet early morning start at the cafe to ease into the day.

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@jonpbaker

Jon Baker

1 year

A recipe for drama: - 1 part rich guy who wants to own a restaurant so he can schmooze - 1 part passion driven ‘chef’ fresh out of culinary school. Combine with over budget million dollar restaurant build out. Stir

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@jonpbaker

Jon Baker

2 years

ReTwit / developers what do we call these on site mock ups? Is the purpose simply to explore materials and construction?

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@jonpbaker

Jon Baker

7 months

@soren_iverson I actually want this

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@jonpbaker

Jon Baker

12 days

It’s that time of year again! 🦬Go Buffs! Look at that backdrop!

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@jonpbaker

Jon Baker

6 months

Afternoon snowshoe. Getting hit with 24” + of snow today.

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@jonpbaker

Jon Baker

1 year

This was an incredible event with amazing people. From the swag to the activities to the dinners, the whole thing was top-notch. Bravo to Kevin for pulling it together as he did. Privileged to attend.

@Camp4

Kevin Dahlstrom

1 year

🤫The secret is out. This week I hosted 17 friends in Boulder for a different type of gathering. It was the first step toward a larger vision—perfectly aligned with my personal mission. Here’s how it went down (with lots of pics)🧵

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@jonpbaker

Jon Baker

4 months

Ai x offshoring = big, big changes ahead. Luckily AI and offshore employees can’t create local spaces where real humans gather. [pictured is our first cafe in Boulder]

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@jonpbaker

Jon Baker

4 years

@justinkan That’s an over statement and mischaracterization. They haven’t removed him from the internet. He has a press room IN his house that he can broadcast communications as needed.

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@jonpbaker

Jon Baker

1 year

We have a problem with loneliness and isolation in the United States. Human connection is an essential human need. What businesses are addressing this and where are the opportunities going forward? I would love your thoughts and ideas.

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@jonpbaker

Jon Baker

6 months

@SpiritofPines Yes it’s like mad men minus all the class and impeccable tailoring combined with Celsius infused frat bros.

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@jonpbaker

Jon Baker

1 year

I’m 42. I have three living grandparents ages 98, 91, 89. My wife’s grandpa is 95. At 91, my grandpa is active and is mentally sharp. He plans to return to full time substitute teaching at an elementary school next year (as he’s done for many years). He used to be in banking.

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@jonpbaker

Jon Baker

6 months

I support this

@aIIegoricaI

Adam James Pollock

6 months

Normalise sitting outside the café all day and not really doing anything

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@jonpbaker

Jon Baker

1 year

Spent the weekend in Steamboat. 30 mile ride, hot springs, hikes, great food and quality time with a friend of 29 years. A great weekend!

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@jonpbaker

Jon Baker

1 year

Hospitality at scale is impossibly difficult and the companies that do it well are not only best in class, they are the best operators in business, period. You have to get so many things right: - hiring - culture - systems - etc

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@jonpbaker

Jon Baker

11 months

Good morning A mountain hike to get the day started. Is there anything better? ✅ movement to get the body and soul engaged. ✅ morning light ✅ connection with nature ✅ space to reflect, dream and plan ✅ views that put everything in perspective. The answer is

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@jonpbaker

Jon Baker

9 days

Anyone who’s ever built out a retail space or done construction will appreciate this. Arhaus had signage installed on a brand new store buildout here in Boulder. The initial sign install had the brand name off center on the exterior. See below. I could not for the life of

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@jonpbaker

Jon Baker

1 year

@SpiritofPines The comments on this thread are comedy. No AC? It might rain? You might get dirty? This explains a lot.

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@jonpbaker

Jon Baker

2 years

@TansuYegen Thats candy.

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@jonpbaker

Jon Baker

1 year

Let it be known that if you get into restaurants you will be dealing with equipment and facilities issues consistently. Perhaps an under-discussed thing you have to be good at problem solving for. How do the other restaurant folks deal with this part of the biz?

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@jonpbaker

Jon Baker

2 years

Alpine Modern has lived many lives. At one point we had a quarterly magazine, boutique gift shop and a cafe. Over time we narrowed our focus to our cafe offering. We’ve taken risks, failed, figured out what works and learned a lot along the way.

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@jonpbaker

Jon Baker

1 year

Like it or not, Boulder real estate prices are only going up long term. Recent Axios article said: “Boulder, Colo. had the highest share of remote workers of any metro area last year, at 32%. Denver wasn't far behind” This trend has been in motion for a long time and will

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@jonpbaker

Jon Baker

11 months

Credit Card fees for restaurants are out of control. We use @ToastTab . Restaurant operators: any tips to bring these fees down? @RestaurantWill / @arestaurant_guy

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@jonpbaker

Jon Baker

1 year

@JoeCassandra With the helpful Bankrista on standby

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@jonpbaker

Jon Baker

1 year

@devonzuegel Few thoughts: - Done poorly they are a mullet restaurant. Business in the front / party in the back. Just doesn’t look or work that great. - Interior design of a bar vs cafe is often very different. You really have to nail the design, layout, FFE for it to work from a vibe and

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@jonpbaker

Jon Baker

1 year

Help me think through this. How feasible is a rollup of independent coffee shops? Why is this a good or bad idea? I have my thoughts, but want to hear your feedback.

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@jonpbaker

Jon Baker

2 years

I grin and bear winter runs so that I’m in shape when the glory of summer in the mountains arrives. There’s nothing like being in shape and the euphoria of a high alpine trail run. Good analogy for life in general I suppose.

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@jonpbaker

Jon Baker

1 year

If only there were a place where you could go to find : - a group of people who self select for learning and growth - who are at the top of their fields - where you have direct, unrestricted access through direct messaging - a community that is generous and shares openly

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@jonpbaker

Jon Baker

3 months

My grandma is 99 and in good health Surprisingly she’s never: - cold plunged - used a sauna with any regularity - taken AG1 - tracked her sleep - perfected her morning routine She does / did: - a lot of walking (especially in malls) - read an insane amount - stayed

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@jonpbaker

Jon Baker

1 year

@BrentBeshore But I thought all the HBS grads were doing it? I hear they are turning down PE / IB jobs bc they found a promising HVAC company that uses a fax machine and they are falling all over themselves to get a piece.

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@jonpbaker

Jon Baker

1 year

I love this idea. Spouses / Partners are the true ‘Angel Investors’. They put more on the line than anyone else. When I met my wife I was in a transitional season of life- working at a junk hauler and had no idea what I wanted to do with my life. But she knew me, saw my

@mu2myoc

m. stanfield

1 year

@drgurner @awadallah Met my wife when I was housing insecure and sleeping in a basement. She’s a ride or die. Buddy calls her my “first investor”

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Jon Baker

1 year

I think people love to overcomplicate otherwise simple propositions so that the work feels more sophisticated and gives the ego a boost. The boring reality is that honing your craft day after day and delivering on the fundamentals is where 99% of the value is. I operate

@fortworthchris

Chris Powers

@fortworthchris

1 year

The other day I asked @FoundersPodcast what metric he cares about most for his pod. “None. I don’t care about anything but making amazing content people will love. The rest will sort itself out.” That’s the right answer.

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@jonpbaker

Jon Baker

11 months

Aspens popping at the house. When we bought this place these trees were immediately one of my favorite things about the property.

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@jonpbaker

Jon Baker

7 months

Snowy afternoon run!

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@jonpbaker

Jon Baker

2 years

At Alpine Modern we designed our own mobile app for ordering and loyalty. It also serves as a CRM. This means there is no intermediary between us and our customer insights. Pretty powerful.

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@jonpbaker

Jon Baker

2 years

@paulg The glue is probably some derivative of petroleum. The irony.

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Jon Baker

1 year

Go buffs! The first game with my boys and it was a ton of fun.

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@jonpbaker

Jon Baker

2 years

The value of posting on twitter is the thinking required for each post. The refinement of ideas, the clarity required, the brevity. Often I’ll go to post something only to find that I need to clarify my thinking before posting. This alone is a worthwhile exercise.

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@jonpbaker

Jon Baker

2 years

Work From Anywhere + Laptops = Coffee Shops full of people working. What are your thoughts on this trend?

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Jon Baker

1 year

Heading to Telluride for the 4th. Been a while since I’ve visited. What recommendations do you have for me?

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@jonpbaker

Jon Baker

3 years

@JoeySweeny @APompliano Thanks for the breakdown. I could be wrong, but I don’t see this model lasting. People generally eat food because it tastes good and they trust the brand. Random creators slapping their name on food and having it produced in a random restaurant. Seems doomed to fail.

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@jonpbaker

Jon Baker

1 year

A lesson I’ve learned the hard way: Don’t force it. When something is not working it’s important to recognize that (even when there are big costs) and try to understand why. What’s misaligned? What’s not working? What does your gut have to tell you? Forcing it almost always

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@jonpbaker

Jon Baker

2 years

Third Spaces (not home/work) are growing in importance. Think cafes, bars, clubs, etc. The pandemic accelerated trends that are leading to isolation. Gathering and connecting is an essential and time tested need. (Pic is our first shop / Alpine Modern Cafe)

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@jonpbaker

Jon Baker

1 year

Our cafe is nestled in a neighborhood and everyone loves how integrated it is with the community. Due to zoning laws this can be tricky. We had to jump thru hurdles to transition it from a grocery store to what it is now. My hunch is that churches could be equally adored as

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@jonpbaker

Jon Baker

1 year

I’ve learned the hard way: The longer you are uncommitted to your path the longer it will take to find your path Often fear holds us back But… “The cave you fear to enter holds the treasure you seek” - Joseph Campbell

@realEstateTrent

StripMallGuy

@realEstateTrent

1 year

I didn’t buy my own place until 34, didn’t get married until 39, first kid at 40. Trust your timeline and don’t listen to anyone who tells you to hurry up.

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Jon Baker

1 year

Question for ReTwit: Sub Institutional real estate has a lot of pricing inefficiency and therefore opportunity. What are the fundamental drivers of this inefficiency?

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@jonpbaker

Jon Baker

2 months

Heading to Kauai for family vacation this summer. What should we do?

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@jonpbaker

Jon Baker

3 years

@Austen This is a generally bad take. As a restaurant owner, we don’t want to kill you. In fact, some restaurants are trying to create offerings that enable healthy living. But consumers don’t always want those offerings.

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@jonpbaker

Jon Baker

1 year

@constantraise I can confirm that this strategy would work perfectly at our Cafe.

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@jonpbaker

Jon Baker

2 years

Restaurants are often terrible businesses. Thin margins Operational nightmare Difficult labor environment High competition bc of low barriers to entry Inflation Etc But when executed well they can be very* profitable AND a gift to our communities. Thats the goal.

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@jonpbaker

Jon Baker

3 months

About 2 years ago my wife stopped drinking alcohol. Since then, my drinking has fallen off a cliff—nobody to share a bottle of wine with, etc. I suspect I’m not alone in this phenomena where one person quitting means huge reduction for the other.

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@jonpbaker

Jon Baker

1 year

In Colorado we don’t need driveways. We all have 4x4 SUVs. 😂 (Also 400k for a house in Colorado? Where?!)

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@jonpbaker

Jon Baker

1 year

Let’s go Buffs!

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