🥽 I’M GIVING AWAY AN APPLE VISION PRO 🥽
To enter:
1. Follow me:
@johnjhcoyle
2. Answer the question I ask in the video 👇👇👇
3. Tag a friend who you want to win if you don’t
I've stopped listening to most people on this app.
I've realized a lot of people here are full of it.
That's why I'm excited to hear from
@harleyf
.
He's sharing what the most innovative ecomm brands are doing.
Live at The Whalies.
Don't miss it.
How to Make Money on Social Media in 2024
7 stupid simple tips that will work for any person or business:
✅ Create content that has mass appeal. Focus on getting views, not selling.
❌ Just make sure the content doesn't alienate the type of people who would buy from you.
✅
You have to make friends before you need them
I learned this when I got fired.
It was Thursday night.
I had a 1-year old.
My wife was pregnant with our second.
My boss sent me a text and asked if I could meet the next morning at 9 am.
I walked in and sat down.
My boss was
This is the morning routine I've been doing for the past 2,768 days
It's directly responsible for $7,860,952,300 in revenue for my business.
12:00 am - wake up.
It's officially morning.
If you're still sleeping, you're losing.
Immediately drink 256 ounces of water
Then:
Last Click Attribution
Book mark this one, cause it's probably the first and last time you'll ever hear it from an agency person.
Here's why agencies don't use it. The case for last click. And how to do it the right way.
🧵🧵🧵
I could not hate this take by
@garyvee
more.
I usually like Gary's content, but he's talking about hiring someone for multiple six figures then firing them on DAY ONE???
People like that are usually passing on other opportunities to come work for you.
If you made that big of
Mr. Beast posted a full-length video on Twitter/X last week. 7 days later he shared how much money he made from it.
But something smells fishy about the whole thing.
I dive into multiple conspiracy theories about Mr. Beast and Elon Musk running a hustle on us in this video.
10 Life Lessons That Will Make You a Better Human
(1 from each of the last 10 years)
1. Move away from your family and friends for awhile when you're young. It's scary, but you will grow (2014).
2. Taking the same important actions every day can lead to something bigger than
Going scuba diving on Facebook Ads:
What attribution do we use? 7-day click or 1-day click? Do we add 1-day view?
The answer is every marketer's favorite answer and every brand owner's worst nightmare:
...It depends
🧵
Question for marketers, business owners, and anyone else who might be involved in doing a paid influencer post:
Would you be more likely to use:
a. An AI influencer
b. A human influencer
c. I don’t care, whatever makes me money.
🎥cred:
@Codie_Sanchez
Talked to a DTC operator today who:
-Grew like crazy during 2021
-Did it again in 2022
-Still has an incredible run rate for this year
Despite rising ad costs, lost tracking, etc.
Basically they are NOT experiencing the struggles many are.
What do you think they key is?
"Productivity" is a myth
The only way to be productive is to be happy dropping the ball.
You've probably heard the story of the rocks, pebbles, and sand.
A professor brings a a jar into his class
He also brings rocks, pebbles, and sand.
He tells his students to fit all the
The role that many think of as "media buyer" is actually three roles.
- Media Buyer
- Creative Strategist (focused on paid social)
- Growth Strategist (fractional Head of Growth)
@mauraball
I doubt this changes much in later years.
I think it’s even more rangey in your 20s.
Lsome of your friends can’t afford to stay in anything, and some won’t stay in anything less than a $2k/night suite.
It is more socially acceptable to be openly broke on your 20s though.
Here's How One Guy Made $5 Billion Last Year
--
Michael Jordan wasn’t supposed to get the ball.
Everyone knew it.
It was obvious.
It’s the 1982 NCAA Championship basketball game.
University of North Carolina was down by one point with less than a minute to play.
North
Grading Creator-Led Brands:
@crunchlabs
by
@MarkRober
(not
@DavidDobrik
🤦♂️)
✅Creator-product fit: A+
He basically does scaled up versions of the exact kind of stuff that is in the kits on his YouTube channel
✅ Product quality: A
I’ve never tested the product, but I know
"It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look, and read"
-David Ogilvy
QUESTION: Do you apply this to your FB/IG ads for ecommerce. If so, how?
If I See Another Influencer Say This I'm Gonna Throw Up. 🤳🤮
Garanimals is one of the largest children’s clothing brands in the US.
They want to bring "new life" into their brand.
How?
An influencer campaign across multiple platforms.
This has the potential to be a HUGE
Instantly after I got fired I thanked God.
I hadn't realized how trapped I was until that moment.
I had a lot of feelings that rushed in after the first reaction.
Fear.
Shame.
Guilt.
But the fact of the matter was that, deep down, I knew that I was headed for disaster in that
The First Person to Ever Go Viral Ended Up Losing $142 Million
This is, maybe, the best customer service exchange of all time. . .
Jonah Peretti was a Masters student at MIT.
To procrastinate his dissertation he headed over to the Nike website and started making himself some
@APompliano
@stoolpresidente
@stoolpresidente
pulling off this deal sheds light on the fact that, whatever you think of him, he’s a very good negotiator.
makes you appreciate the fact that
@alexandracooper
got him to give her an industry changing deal (rights to her IP).
He'll Make $20 Million This Year as a (Legal) Drug Dealer
About 8 months ago, I talked to Nick Shackelford.
He had four businesses doing multiple millions in revenue.
He was planning a wedding
He was a little overwhelmed, and simply doing too much.
When he decided to add a
💵If You Only Had $500, Could You Turn It Into a Business That Would Support Your Family?👨👩👧👦
10 Years ago Jason Wong was a cook in a Chinese restaurant.
His mother was a Chinese immigrant and had gotten into the business.
Jason had been working at Chinese restaurants since he
Back in 2003 Dave Portnoy was boring as hell.
Or at least his job was.
He was a sales manager at a tech company (yawn).
He was doing fine, he wanted to start a company that was more exciting than his job was.
At the time he had two things going for him:
A love for sports
If you only had $500 to start a business that would support your family what would it be?
(Hint: that's exactly what
@EggrolI
did.)
New pod:
00:00 - Who is Jason Wong?
00:30 - The Problem Solver
00:50 - Jason's Problems
02:20 - John's Problems
03:17 - Solving John's Problem
🗣️Go Ahead and Pitch Me!🗣️
Building a great business is simple.
Find people who have a problem.
Offer them a solution to that problem that makes them say "hell yes! Where do I send payment!?"
Here's a few problems I've had just this morning that could turn into great
7 Reasons People Aren't Buying from You
1⃣ Your product doesn't change my life in a significant and noticeable way
I want to look hot, make more money, and have a relationship with someone who looks super hot like me.
Your product doesn't do that.
2⃣ It doesn’t improve my
I put Super Bowl ads into a tier list with
@Dmurr68
Also, I was yesterday years old when I learned that Daniel played college football with Travis (and Jason) Kelce.
(I didn't know that before yesterday)
Between judging Super Bowl ads, Daniel also shared how he built a
The way you spend your time is keeping you poor.
Here are 5 changes I made to became a $100 millionaire instantly:
1. Decisions
Make them faster.
Research takes time, and time is money.
Make literally every decision instantly.
Investing in a startup? Was A.I. in the
There is one thing every big business and billionaire has in common.
Lots of people on this app talk about inflation, interest rates, layoffs, alternative currencies, blah blah blah.
Those are the wrong things to worry about.
You can't control them.
Here's what you should
Please Don't Read This Post. . .
Imagine you're walking down the Street in New York City.
You see a a large red hot-dog shaped sign with the words "eat me" written in what looks like mustard.
You walk inside and you're in a hole-in-the-wall hot dog restaurant.
In the back
Agency peeps:
Ya'll still charging some sort of base/bonus model? (ie base+ % of spend / base or % of spend / etc.)
???
We're finding more and more brands that will pay a higher base, they just don't want a variable cost.
Thoughts?
Are humans ACTUALLY getting healthier? Or are we fooling ourselves and wasting our money?
Have you noticed how weird the health trends are getting lately?
Are they just a money grab, or are they legit?
I was playing around with the data we have at
@triplewhale
(as I do).
And
"Show Me a Business That Doesn't Do Cold Outreach, and I'll Show You a Piece of S**t"
- Henry Ford (don't fact check me)
Everyone is sleeping on the power of outreach in ecommerce.
Every other business does it.
✅ SaaS
✅ Course guru bros
✅ Agencies
✅ Media companies
✅
You can pick one:
Complete confidence and followthrough in your ideas.
Or
Complete objectivity and no emotional attachment to ideas.
Which would you choose?
#dtc
/
#Marketing
twitter: need recommendations!
Looking for internal Ecom founders / Heads of Growth / CMOs etc. to have on the pod.
I love my agency/info peeps, but I am looking to do a brand growth series with people inside the brands.
Unpopular opinion:
The deep dark secret of the marketing agency world… is that yours and your agency’s incentives will never be truly aligned.
At best it’s functional for a period of time.
Liquid Death dominates the Super Bowl without even running an ad.
Instead of paying to play, they're getting paid for their Super Bowl play
Clip from the latest ep. of "Whale Informed."
Follow me (
@johnjhcoyle
) and
@triplewhale
to catch the full episodes + more clips.
A lot happened in Taylor Swift land last week, and some of it is actually helpful if you’re trying to grow a business.
1️⃣st - she left some Easter eggs for her fans about her new album
2️⃣nd American Airlines hopped on the bandwagon
3️⃣rd the country of Japan is a Swifite?
Spent all day doing quarterly reflections with
@iamshackelford
and our entire media buying team one by one.
Here’s what I learned about leading a winning media buying team
🧵🧵🧵
@APompliano
When I read the caption “Bugatti out of clay and mud” and saw the beginning of the video I thought
“Probably looks cool, but there’s no way it’s functional”
I was incorrect…
7 Unpopular Laws for Building a $10,000,000+ Business
(Which ones do you disagree with? What would you add? Let me know in the replies)
1. One viral post can change your life - but it only will if you know how to capitalize on it.
2. Move to the physical location that will
👉I'm giving someone an Apple Vision Pro
Details in the first few min. of the video 👇
▶️ Help me decide of the Apple Vision Pro is gonna be the future or just another flop in the latest episode of Whale Informed w/
@triplewhale
Timestamps:
⌚️00:21 - I'm giving away an Apple
You're About To Ignore This for One of Three Reasons
1. You don't believe it
2. You don't believe it matters to you
Or most importantly...
3. You don't believe in yourself
Here's the problem.
You won't admit Number 3 to yourself.
you'll say "of course Mike made $100M in
Growing a team of Marketers that is:
✅ High performing
✅ Data Driven
✅ Creative
✅ Able to Communicate and Collaborate with Partners
Is like trying to win the lotto with each new hire.
...Here's how we do it.
🧵🧵🧵
Two
#facebookads
things our team noticed this week:
1. Big dip in performance across multiple accounts over the weekend (seems to be back up today)
2. Facebook ♥️s carousels right now
92% of people want to make more money, but be one simple thing is holding them back.
When you first start earning money, it feels like the early stages of a video game.
The levels are easy to beat and you beat them quickly.
When you started earning money, you started
I doubt
@ashvinmelwani
and
@rabahrahil
will have me back since I didn't actually talk about ads for like the first 10 minutes.
But I had a blast, and the first 10 minutes of this episode is probably some of my favorite content I've listened to in a minute 😂😂😂
There are few "fundamentals" of marketing that everyone accepts as truth, but I actually have some issues with.
Here are a few not so wise words of wisdom
🧵
If you are/were a creator, what would you rather have?
10,000,000 Tik tok followers
1,000,000 Instagram followers
100,000 YouTube subscribers
10,000 newsletter subscribers
???
**Brands**
This is why agencies suck:
I remember when I first started freelancing before I hired anyone.
Before I really had an "agency."
I figured if I grinded hard and did good work for my clients...
And made a deal where I won if they won.
Then I could work with 3 or 4
10 predictions for 2024:
(drop your predictions in the comments)
1⃣ Content creators and internet personalities will find scandals . . . even if they don't exist
2⃣ People will form full "educated" opinions about things based on seeing 1 video that's less than a minute long
What if Tik Tok was like the 2012 Jeremy Lin of digital advertising channels.
I'm just sayin'....🤷♂️🤷♂️🤷♂️
(P.S. if you read this tweet and got it tell me... you are my people 😂)
Let's talk about a 14-year old immigrant from Russia who was poor, had no connection, and no resources
. . . Except some hustle and an eye for an opportunity.
At the time United Fruit dominated the fruit game, but young Sam Zemmuray noticed something:
They were throwing away
Our top 3 highest scaling brands (on paid media) in the past 30 days have:
- Collective Average Order Value of $139
- Collective Conversion rate of 2.5%
Thoughts? Can you still scale something low ticket with an average conversion rate?
Big update (for me at least):
@structuredteam
and I have officially parted ways
If you just want the update: there it is.
I also have some musings that I think could be helpful for anyone splitting with a company that has been a HUGE part of their life
I’ve “chopped it up” (the new term for hopping on a casual call) with around 15 ecom operators I’d never met before in the past 10 days.
All what I would call “doing well”
Different businesses, tactics, and strategies.
One common denominator.
What do y’all think it is?
“AI will never be able to ____”
Fill in the blank…
Seriously…
I’ll wait…
You can’t.
Machines can replace every job.
So how do you put yourself in a position where that doesn’t matter to you?
8 Businesses you can easily make $20k/month:
1) SEO
2) Sales
3) Copywriting
4) eCom brand
5) Dropshipping
6) Email Marketing
7) Web Development
8) Selling Info-products
But...
You NEED to know how to SELL
(or you won't get clients)
Here's the fastest way to learn sales ⬇️
NFL Marketing VP ADMITS the Taylor Swift ❤️Travis Kelce romance is fake!
JK!
She actually said nobody can CREATE pop-culture. You can only capitalize on it.
What do you think? Can an organization as powerful as the NFL create culture?
Ethan and I discuss 👇
Want to easily
✅ have over $37 Million in your personal bank account
✅ build a massive social following
✅ have the body of a 23 year old Olympic swimmer?
I’ve done all this in less than 6 months.
Here are 7 things about people I wish I knew 6 months ago.
This is by far THE. MOST. IMPORTANT. CREATIVE. PRINCIPAL I have found running $_,___,___,___ IN ads:
I call it the hook 🪝 and bridge🌉 concept
Here are 8 examples
🧵🧵🧵
If you want to make more money, but feel like you’ve hit a ceiling, there’s a solution so simple that it will feel obvious when you read it.
But it’s not your fault you’ve missed it.
99% of us aren’t born into money.
Which means we’ve been trained to do one thing to get
Influencer Marketing doesn't work.
Brands: stop paying influencers to post about your product.
Instead, Use the "Michael Jordan Method" 🏀
...
In 1984 Nike was an absolute JOKE . . . in basketball.
They were the leading running shoe company, but Adidas ate their lunch in
Someone on
#facebookads
twitter every week:
"still images are outperforming videos for us right now."
This is true in one ad or account or another any week of the year anytime since FB/IG.
Rule number 1: do what the ad account likes
Remember when you said starting a business online was gonna give you time and location freedom?
Now you spend more time on it than you ever did?
The answer isn’t advice from the business gurus (they’ll tell you to work more)
There isn’t a magic bullet from some course
3 Childhood Friends Invented a Game In Their Backyard.
Now, More Than 1-Million People Have Played it, and It Does More Than $10 Million/Year In Revenue
Greg Meade(
@woeismeade
), Michael Delpapa (
@msdelpapa
), and Chris Meade (
@chrismeadej
) had been friends since childhood.
One
‼️Be Like Tom‼️
I was on a call with a husband & wife that have an amazing brand that is just getting started.
The husband, we'll call him Tom, asked me how he could improve their landing page.
I told him the following:
1. Call up the customers who have spent the most with
Chances are you haven't heard of Ynon Kreiz.
Chances are you HAVE heard of Barbie
Barbie was the movie of the summer this year.
Here are some of the stats on the back of The Barbie Movie's proverbial trading card:
✅ Highest-grossing film of 2023
✅First film ever directed
#facebookads
buyers be like, "I don't give a 💩 about CPC as long as it converts"
But also . . . if the CPA (for purchase) target is $25, and your clicks cost $8+...
Start caring.
Facebook ads in 2024 is a Playbook with about 4 plays.
Here is Play 1:
- 1 campaign where you test creatives
- Launch new creative tests weekly
- 1 Advantage+ campaign where all winning creatives go
- Broad targeting everywhere
Play 1 is the play to call ~50% of the time.
@waitbutwhy
I think one of the main things is the speed of the shift.
The internet was gradual to those who experienced it.
Imagine:
One day you have to send a letter to Europe, you may hear back next month.
The next day you can communicate back and forth with them in real time
Dropped the 100th episode of my pod this week.
To celebrate I'm changing the name.
"Modern Commerce" is like the name "John."
It's boring.
I've narrowed it to 5 ideas.
Which of these names would make you want to listen to a pod?
1⃣Hustle Vision
2⃣Dark Mode
3⃣The
I just had my first video do over 200k views on TT.
Here's what I learned:
. . . Absolutely f**kin nothing.
I've no idea why this went viral.
Can you tell me?
IDK if anyone really "gets" this stuff.
Professional Dancer --> Making $1 Million Per Year Making Videos On the Internet. . . With No Following
All Matthew Gatozzi knew was dance. He trained his whole life to get good enough to make a living at it.
Only to shatter his femur into 732 pieces on his first day.
JK.
Poll: would this BK ad make you:
👍more likely to buy a whopper
👎less likely to buy a whopper
🤷♂️neutral
I love that they’re holding a mirror up to society.
That said idk if I’d want the thought of a whopper triggering this image in people’s minds.
Emma Chamberlain, Tom Cruise, and Coffee
You've probably never heard of Miles Fisher,
But I almost guarantee you've seen this:
That is NOT Tom Cruise.
That's Miles Fisher.
This is what he actually looks like:
OK, he does look like Tom Cruise.
But that TikTok he posted