Joel Gascoigne @joelgascoigne Twitter profile | Pikagi

Pikagi

Joel Gascoigne

@joelgascoigne

71,502

Followers

1,031

Following

860

Media

46,414

Statuses

Founder CEO @Buffer . Building a long term, independent, profitable business with big ambitions. Love building for entrepreneurs and small businesses.

Boulder, CO

https://t.co/iE6AZxhxek

Joined November 2008

Don't wanna be here? Send us removal request.

Pinned Tweet

@joelgascoigne

Joel Gascoigne

15 days

I'm starting a regular newsletter 📰 🎉 My goal with a newsletter is to give you insight into how I operate while building a long term, independent, profitable business with big ambitions. You'll be able to tap into what I'm reading, highlighting, and thinking about as I work

12

1

52

Last Seen Profiles

@kimjang_wd

@MartinMondou

@ruxhikexh

@KenneyElle

@AmalPierzchal

@BillyCorben

@suye958174

@eth_Dos_

@40TA0

@LOR4_14

@CCPSPSES

@Mehran_A2000

@ona_syg

@todiespider

@Morial_Bali

@gigas

@Nurses4lifeIrl

@Olamide

@Crypt_O_Manimal

@AArnoldomarin

@httpbluesy

@PostbyPeter

@Str_leap

@ktRwanda

@varentizIV

@LouiseAddinall

@notsosad20

@muse0

@ooneiroo

@Pani_belaruska

@_Jaazmineeee

@mellowkd_

@serhanido9an

@RogerShapiro999

@DTiaabb

@ErikaLeopardess

@joelgascoigne

Joel Gascoigne

6 years

Some Buffer company news to share: We've spent $3.3 million buying out our main VC investors. This is something I've been eager (and nervous) to share publicly. Here are all the details, including process and numbers.

Tweet card media

We Spent $3.3M Buying Out Investors: Why and How We Did It

Last month, Buffer spent $3.3 million – about half of all the cash we had in the bank – to buy out our main venture capital (VC) investors. Here is the full journey of how we decided on this path for...

157

686

3K

@joelgascoigne

Joel Gascoigne

6 years

I often think of Silicon Valley culture as product building rather than company building. So much focus is around growing fast and selling. You know what's really hard/rewarding? Crafting great culture. Growing long-term. Going through market changes that require reinvention.

54

412

2K

@joelgascoigne

Joel Gascoigne

5 years

Wow, we did it!! Delighted to share that @Buffer has officially surpassed $20m in ARR. May 2019 numbers (see table for more): MRR: $1.68m ARR: $20.13m Customers: 77k Rev/employee: $234k ⬇️ Thread below with my reflections on this milestone and May numbers.

Tweet media one

141

214

2K

@joelgascoigne

Joel Gascoigne

6 years

Happy to share that to end 2018, Buffer is doing a profit share with our team of $394,997. We're also committing to doing charitable contributions matching 20% of this amount, so $78,999. Thread with details around our methodology for profit share and charitable contributions 👇

76

299

2K

@joelgascoigne

Joel Gascoigne

6 years

To any founder going through a hard time, now or in the future: I’m happy to chat and be a sounding board. Things I’ve struggled through: doing layoffs, co-founder issues, unhappy investors, a security breach… I wish I’d asked for help more. I want to encourage it. Talk soon!

165

327

2K

@joelgascoigne

Joel Gascoigne

6 years

Fun fact: @buffer has generated over $50m in total revenue (since late 2010). What I find even more interesting, is to contrast that number with the funding we've raised: $4m. I'm grateful for our investors, they helped us a lot. But we'd be nowhere without our customers.

46

243

2K

@joelgascoigne

Joel Gascoigne

6 years

People are starting to really care about companies having heart. The mentality of maximizing growth at any cost will in fact no longer maximize growth. Customers and the community see through it. They want companies that do good in the world and do right by their team.

64

486

2K

@joelgascoigne

Joel Gascoigne

7 years

Buffer will be closed for the last week of 2017. Many are already done for the year. I've been at this 7+ years. At times I've worked over Christmas. It's short-sighted and it creates burnout and debt. It's key that as leaders we encourage rest and mental wellness in our teams.

@NathanCHubbard

Nathan Hubbard

@NathanCHubbard

7 years

Whatever you’re hustling for, take note: most people/companies are shut down until ‘18. That means you get 2 extra weeks to outwork your competition. That’s 3.8% more time. For perspective: Usain Bolt won his gold medals running 1.2% faster. These 2 weeks are a gift. Get to work.

459

455

2K

43

397

2K

@joelgascoigne

Joel Gascoigne

7 years

Our high level metrics for @buffer for December 2017: - MRR: $1,396,138 - ARR: $16,753,656 - 78,153 paying customers - 4.94% churn rate - $239,299 revenue per employee - $5,293,484 cash in bank - 87.74% gross margin I'll thread a few Tweets to share some 2017/2018 reflections.

Tweet media one

53

297

1K

@joelgascoigne

Joel Gascoigne

4 years

I've been focused on getting Buffer through this period as unscathed as possible. One debt I believe is building in companies right now is burnout. To lessen that impact at Buffer, we'll try a 4-day workweek (at full pay) for May. More details here:

Tweet card media

We’re Trying a 4-Day Workweek for the Month of May

This 4-day workweek period is about well-being, mental health and more. This post is an overview of 4-day workweek for the month of May.

52

193

1K

@joelgascoigne

Joel Gascoigne

3 years

Yesterday when @jesszliu thought she was out of the frame… 😂

41

26

1K

@joelgascoigne

Joel Gascoigne

4 years

It may be worth noting: Buffer has been fully remote for almost 10 years, and.. Our worlds feel turned upside down as a result of the pandemic, too. This is not normal remote working! We know remote, and eager to help others, but also adapting to the new reality ourselves.

20

210

1K

@joelgascoigne

Joel Gascoigne

9 months

13 years ago today, I launched Buffer. It’s hard to believe my little side project turned startup turned business is now a teenager. In recent years, I’ve reflected a lot on how to build Buffer to exist and thrive long-term. With that in mind, I thought it could be fun to share

159

95

1K

@joelgascoigne

Joel Gascoigne

6 years

Here are the @buffer metrics for March. Notable this month: - Highest monthly growth in over a year 👌 - Churn rate has gone down 📉 - Broke past $250k revenue per team member 💁‍♀️ - Our first month with EBITDA margin over 30% 🎉 - 7.5 years in, still just getting started ✊

Tweet media one

50

149

1K

@joelgascoigne

Joel Gascoigne

7 years

In the last year, @buffer became a real business. We're profitable + sustainable for the long-term. Not going anywhere! August 2017 numbers:

Tweet media one

77

144

1K

@joelgascoigne

Joel Gascoigne

3 years

I’m happy to share that we’ve established a long-term goal that @Buffer salaries will not be based on location. We took a first step towards this last year by consolidating 4 location bands to 2, raising 55 of 85 teammate salaries by $10,265 on average. Read on for details 🧵⬇️

22

88

1K

@joelgascoigne

Joel Gascoigne

7 years

Buffer passed $15m ARR (annual revenue) today 🎉

55

47

978

@joelgascoigne

Joel Gascoigne

4 years

On this day in 2010, I launched @Buffer . 10 years ago! 😮 I could never have imagined where we’d be by now. Buffer is an 87 person team, serving 70,000 paying customers and doing $21m in annual revenue. Here are my reflections on the journey:

Tweet card media

Reflecting on 10 Years of Building Buffer

Today marks ten years since I launched the first version of Buffer. This post reflects on the ten years of building Buffer.

42

66

985

@joelgascoigne

Joel Gascoigne

6 years

Big remote work fail today in a meeting with our design team. I was about to sneeze, so I quickly muted to avoid disrupting the discussion and giving folks an earful of sneeze. Except, I was already muted! So I ended up specifically un-muting to sneeze in everyone's ears 🤧

36

33

868

@joelgascoigne

Joel Gascoigne

4 years

January marked the beginning of our 9th month operating with a 4-day workweek at Buffer. Any questions on it?

84

71

782

@joelgascoigne

Joel Gascoigne

6 years

There's so much to learn from @ConvertKit : - A company doing $15m in ARR 📈 - A team of only 38 ($400k ARR per team member!) 💰 - Zero funding 😮 Take a read of @nathanbarry 's "15 lessons from our first $15 million":

Tweet card media

15 lessons from our first $15 million

Last week we crossed $15 million in annual recurring revenue (ARR) for ConvertKit. My original dream was to get to $600,000 in ARR, so I'm pretty thrilled! Over the last six years I've learned and...

nathanbarry.com

13

166

766

@joelgascoigne

Joel Gascoigne

6 years

What are the best places today to find remote jobs? If you have open roles, what channels have given you the best results? If you're looking for remote work, which websites or job boards have been most useful?

82

117

751

@joelgascoigne

Joel Gascoigne

5 years

Here are the @Buffer financials / metrics for October 2019. - We crossed a key milestone of $22m in ARR 👌 - Our highest monthly growth rate in around 1.5 years 🚀 Thread with more thoughts ⬇️

Tweet media one

26

73

725

@joelgascoigne

Joel Gascoigne

8 years

Wow, we just hit $833,365 MRR at @buffer : officially $10m in annual revenue!! So grateful to be on this journey with amazing people. 😃🙌

54

130

722

@joelgascoigne

Joel Gascoigne

7 years

"Don't do things that you know are morally wrong. Not because someone is watching, but because you are. Self-esteem is just the reputation that you have with yourself. You'll always know." - @naval

6

256

702

@joelgascoigne

Joel Gascoigne

16 days

Something you may not know about Buffer: We've raised just $4M in total funding over our almost 14-year journey, and generated over $170M in total lifetime revenue. Our last round was almost a decade ago in 2014. For 8 of our 13 years, we’ve been profitable. And since 2017, we

71

50

717

@joelgascoigne

Joel Gascoigne

5 years

Here are the April 2019 metrics for @Buffer . Summary: - MRR: $1,637,323 - ARR: $19,647,876 - Customers: 76,446 - Rev per customer: $21.42 - Team size: 83 - Rev per team member: $236,721 See image for the full numbers + monthly / annual comparison. Thread with reflections ⬇️

Tweet media one

12

91

681

@joelgascoigne

Joel Gascoigne

6 years

Here are the @buffer August 2018 numbers: - $18.4m ARR - $1.53m MRR - 78,499 paying customers - 79 people in the team - $232k revenue per team member - $4.8m in the bank - 30.28% EBITDA margin I'll share a few further thoughts in attached Tweets.

Tweet media one

30

83

668

@joelgascoigne

Joel Gascoigne

4 years

What if we strive to create a company where the goal isn't an exit or to raise a ton of money? Where the goal is to be sustainable long-term. For these companies, what can we celebrate and share widely? What should we value? How can we get those companies in the spotlight?

@web

Web Smith

4 years

We should value exits over cash raised.

37

40

657

87

79

671

@joelgascoigne

Joel Gascoigne

6 years

Here are @buffer 's April 2018 metrics, which we sent to investors + shareholders yesterday. Some of the key / interesting metrics right now: - $17.8m Annual Run Rate - Over 80,000 paying customers - 4.86% churn rate - $257k revenue per team member Reply with any questions 👋

Tweet media one

47

104

632

@joelgascoigne

Joel Gascoigne

5 years

Today was one of those days as a ceo that I woke up feeling very heavy. Many tasks and challenges had piled up and I felt overwhelmed. Luckily, today was a day I'd previously scheduled time with my therapist. The session helped me dissect it all, have realizations + move ahead.

35

18

626

@joelgascoigne

Joel Gascoigne

6 years

Getting very close to the next big revenue milestone at @buffer ! Just a few days away from $1.5m MRR / $18m ARR.

Tweet media one

22

39

613

@joelgascoigne

Joel Gascoigne

5 years

It's probably not for everyone, but trying to make Buffer a sustainable, real business, has been perhaps the most challenging but also most fulfilling part of the journey so far. A few thoughts on this ⬇️

18

98

595

@joelgascoigne

Joel Gascoigne

6 years

Back in 2011, Buffer applied to YCombinator and was rejected. If you want to take a look at our full application including the questions and answers, we shared it here. We had $280 in monthly revenue at the time, very early days.

16

101

575

@joelgascoigne

Joel Gascoigne

7 years

I just sent out the June update of @buffer 's numbers to the team, investors and shareholders. Here it is:

Tweet media one

27

95

541

@joelgascoigne

Joel Gascoigne

5 years

Talking about burnout is something I feel is really important. Two years ago I hit a difficult patch of burnout and took a 6-week break to recover. I hope this article with my experience and advice can help others. Let’s take better care of ourselves 💚

23

119

520

@joelgascoigne

Joel Gascoigne

7 years

Here are @buffer 's key numbers for end of October. These are the very numbers I emailed investors yesterday. Excited to share with our whole community - all invested in different ways! Key metrics: - $16.1m ARR - 77,579 customers - 5.34% churn rate - $227k rev per employee

Tweet media one

24

66

489

@joelgascoigne

Joel Gascoigne

5 years

“Raising a bunch of money, raising way more than you need, it ends up stunting growth. It destroys businesses. It’s like, you plant a seed, it needs some water, but if you just pour a whole fucking bucket of water on it’s going to kill it.” - @jasonfried

7

78

461

@joelgascoigne

Joel Gascoigne

5 years

In the last couple of months, I've really got back into RSS. There's something refreshing about curating a small list of blog subscriptions from folks with consistently high quality content. It feels more intentional than haphazard discovery of content through social feeds.

30

53

457

@joelgascoigne

Joel Gascoigne

6 years

"People always say that the CEO's job is not to run out of money, and what they usually mean by that is fundraising. But the other way you can do that is to make money." - @sama

10

84

454

@joelgascoigne

Joel Gascoigne

5 years

☀️ So excited to share that we've introduced Sabbaticals in the Buffer team. It's pretty simple: 🏖 After every 5 years of working at Buffer, we’re inviting teammates to take a 6-week break, fully paid. Full details from @courtneyseiter :

9

52

415

@joelgascoigne

Joel Gascoigne

7 years

Today we’re introducing Buffer’s Salary Formula 3.0 – a fresh, remote-first approach to our transparent salaries! Read about it: Salary Calculator: See @buffer salaries: Kudos to @westcoasthubb @jntrry 🙏

Tweet media one

20

113

420

@joelgascoigne

Joel Gascoigne

3 years

Happy to share I’m officially on family leave! @jesszliu and I are expecting a baby boy any day now 🐣

Tweet media one

56

0

406

@joelgascoigne

Joel Gascoigne

5 years

Tomorrow at @buffer we start our first ever company-wide mid-year break (W-F off) 🏖 Company-wide time off for global remote teams is powerful: there's no catchup afterwards 📨⛔️ Excited about how we're trying to create fulfilling long-term work that doesn't cause burnout 🧠💚

@courtneyseiter

Courtney Seiter

@courtneyseiter

5 years

For the first time, we're closing Buffer for a mid-year holiday (Wed-Fri). Here's a lil' thread on holidays and time off on our distributed team. Maybe it'll help others in #remotework !

9

25

142

19

39

391

@joelgascoigne

Joel Gascoigne

7 years

Super fun milestone we hit in the @stripe dashboard this morning: $30m in gross volume for @buffer ! Also, we crossed $14m ARR this week 🎉

Tweet media one

22

45

393

@joelgascoigne

Joel Gascoigne

6 years

Buffer metrics for September 2018:

Tweet media one

19

45

384

@joelgascoigne

Joel Gascoigne

10 years

Benefit of distributed teams: people choose ideal work environment (home, coffee shop, office), instead of forced into one setup by company.

26

308

383

@joelgascoigne

Joel Gascoigne

5 years

At Buffer, we allow, even encourage, side projects / businesses. It's been beautiful to observe the positive impact of this non-zero-sum mentality. Great example is @tiggreen (has side project making $1k/mo!). Interesting thoughts from him on the subject:

22

38

380

@joelgascoigne

Joel Gascoigne

7 years

We've had a mini-celebration today at @buffer , having hit our 'healthy bank balance goal' of 3.5 months expenses ($3m right now). 🎊🎉😃

32

28

351

@joelgascoigne

Joel Gascoigne

8 years

Some difficult @buffer news to share: We've made 10 layoffs and done other cost-cutting. Here are the full details:

Tough News: We’ve Made 10 Layoffs. How We Got Here, the Financial Details and How We’re Moving...

Some tough news: Buffer has made 10 layoffs, 11% of the team. We want to share openly how we got here, the financial details and how we’re moving forward.

109

163

354

@joelgascoigne

Joel Gascoigne

5 years

Today, we released our 2020 State of Remote Work with @AngelList . We had over 3,500 remote worker participants in the questions. The question the most people said yes to was around working remotely for the rest of their careers, it had some incredible results:

Tweet media one

8

104

352

@joelgascoigne

Joel Gascoigne

6 years

Here are the @buffer top level numbers for February 2018:

Tweet media one

11

46

348

@joelgascoigne

Joel Gascoigne

6 years

Now that remote is gaining more mainstream traction, I have a feeling the "next remote" will be fully distributed, completely location agnostic companies. There are many many companies popping up that are "remote but within these time zones". Much harder to give full freedom.

25

64

338

@joelgascoigne

Joel Gascoigne

4 years

I’ve been on a reading binge of business strategy books recently. Do you have any favorites you’d recommend I add to my list? I’ve enjoyed both well researched books with case studies and frameworks, as well as autobiographies that touch on strategic decisions.

94

24

322

@joelgascoigne

Joel Gascoigne

5 years

This is in part why we moved away from OKRs at @buffer : “You can turn them into short-term thinkers by setting impossible goals and making them play catch-up. Or, set modest and unambitious goals, and let your team truly do their best work.” - @brendan

Tweet card media

Why Setting Ambitious Goals Backfires

Find out why setting modest, straightforward goals actually enables your team to do their best, most creative work.

14

64

321

@joelgascoigne

Joel Gascoigne

2 years

I love that our revenue dashboard () has led to a very interesting discussion here. A few things to note: Transparency isn't a marketing strategy or tactic at Buffer. Transparency is a core value we've had for our entire existence.

Transparent Metrics Dashboard | Buffer

Buffer's journey in numbers

@thesamparr

Sam Parr

2 years

Buffer has a dashboard where you can see all their revenue. Pro: good marketing Con: when things aren't going great, everyone knows

Tweet media one

33

1

162

21

35

320

@joelgascoigne

Joel Gascoigne

5 years

🆕 I'm excited to share the new @Buffer brand identity! It's live now on our website and social accounts. So proud of the team and all the creativity and hard work that has gone into this over the last few months 👏 🎉 Check it out ➡️➡️

Tweet media one

46

28

308

@joelgascoigne

Joel Gascoigne

6 years

I've just had a few weeks vacation and feel super refreshed and excited to dive back into @buffer 🤙 Can't imagine operating without regular time off anymore. Also, @jesszliu and I are in the process of moving to Boulder, Colorado! Very excited to settle in here. 🌄

31

5

303

@joelgascoigne

Joel Gascoigne

6 months

We’ve been working to turn around a decline for a few years now at Buffer. Last year everything finally came together, in 2023 we had our least decline in the past 4 years, and we’re now growing in 2024. How did we do it? Here are some of our learnings:

23

22

304

@joelgascoigne

Joel Gascoigne

5 years

We've been gradually transforming Buffer into a fundamentally different company. While we’ve traditionally been solely in the social media space, we now have three products and are expanding into brand building. 🎉 More on this evolution ⬇️

16

27

302

@joelgascoigne

Joel Gascoigne

8 years

Buffer wouldn't be where it is today if I hadn't been able to immigrate. We stand against the immigration ban. 🌍❤️✊

We’re a company founded by immigrants

Our team believes in diversity and inclusivity around the world. This post explains Buffer is a company founded and run by immigrants.

6

65

293

@joelgascoigne

Joel Gascoigne

7 years

Here's our vision for future of the Buffer product. Excited to share this publicly for the first time!

Tweet media one

32

54

294

@joelgascoigne

Joel Gascoigne

4 years

This is how the peak of the darkest period of @buffer felt for me. It's been a journey to recover. Time off, seeing a therapist, eventually also a coach (they're different!), much introspection. And in time, fundamental changes to my role and how I structure the team around me.

@rrhoover

Ryan Hoover

4 years

Buffer’s @joelgascoigne on burnout

Tweet media one

15

23

431

16

16

294

@joelgascoigne

Joel Gascoigne

3 years

Who are the best self-funded / long-term / non hyper-growth operators (founders, CEOs, execs) who are running something at scale (say, $10m+)?

76

15

277

@joelgascoigne

Joel Gascoigne

3 years

It’s my first Father’s Day, wow. The fact I’m a Dad has certainly not fully sunk in yet! These early weeks have been humbling. It’s been such a joy to see @jesszliu ’s love and care for our little Milo. I feel so lucky to be on this new adventure together 😁

Tweet media one

Tweet media two

30

3

278

@joelgascoigne

Joel Gascoigne

4 years

I need to do more with my white privilege and leadership position to fight racism and support the Black community. I’m complicit through my actions and vow to educate myself and act more. As a first step, the next 5 books I read will be on systemic racism and being a better ally.

27

17

278

@joelgascoigne

Joel Gascoigne

4 years

"You can't get promoted over Zoom" Wow, really? In 2020? Pretty much every single promotion at Buffer happened over a remote video call, for the past decade. And we have many folks who have grown a ton. It can happen, it does happen, it will happen more and more.

@zebulgar

delian

4 years

Here's a very simple way of describing why I'm so long on SF/Bay Area, and why I think even more ambitious young people are going to keep moving here to replace all the FAANG employees leaving for Montana "You can't get promoted over Zoom"

100

20

639

11

26

271

@joelgascoigne

Joel Gascoigne

6 years

Here are @Buffer 's November 2018 results which were emailed to shareholders yesterday. Current metrics: MRR: $1,599,028 ARR: $19,188,336 MoM growth: 0.74% YoY growth: 14.79% Customers: 77,806 Revenue per customer: $20.55 Team size: 83 Revenue per team member: $231,185

Tweet media one

5

42

271

@joelgascoigne

Joel Gascoigne

6 years

How our profit share works: 50% is based on tenure (to celebrate the compounding impact of long-term team members + align with being a sustainable co), 25% based on salary (to account for varying pressure and responsibility), 25% shared evenly (to show how this is a team effort).

6

15

264

@joelgascoigne

Joel Gascoigne

7 years

Alongside building @buffer , in the last 3 years I've become a (small time) startup investor. I've invested in 9 companies and see being an investor as an opportunity to help and influence startups for the better. How and why I started angel investing:

15

28

262

@joelgascoigne

Joel Gascoigne

7 years

Over the weekend I emailed our April numbers to @buffer investors & shareholders. Here they are:

Tweet media one

13

34

261

@joelgascoigne

Joel Gascoigne

8 years

Recently crossed $12m ARR at @buffer - couldn't have imagined early on we'd hit the elusive million dollar a month milestone! Wild ride! 🎢😀

28

25

259

@joelgascoigne

Joel Gascoigne

7 years

Totally agree with @wadefoster on a key benefit of being a distributed team: "Your retention is going to be much stronger. Give them the opportunity to live in a place they love, to stay with their family, treat them well, pay them well and they're going to stick around."

11

67

258

@joelgascoigne

Joel Gascoigne

7 years

I love the idea of a /now page to share what I'm up to and working on currently, so I've gone ahead and created one :) Check out my /now page here and read update on what I'm currently up to personally and professionally:

22

9

262

@joelgascoigne

Joel Gascoigne

1 year

The Buffer free plan is here to stay 🆓 ✅ For me, this feels like the end of an era. Some thoughts.. 🧵

Tweet media one

20

39

259

@joelgascoigne

Joel Gascoigne

8 years

Today we’ve launched @buffer for Instagram! Our new product enhancement to help with consistent Instagram marketing.

Tweet media one

12

72

249

@joelgascoigne

Joel Gascoigne

5 years

Wow, @1Password raising $200m is big news. I love them and I'm rooting for it to work out. I can't help but have a tinge of disappointment to see a sustainably grown, beautiful (privacy focused) product take on that pressure and growth expectation.

7

22

260

@joelgascoigne

Joel Gascoigne

5 years

“You have to over-communicate. And it feels really painful to be a leader like, ‘Oh my God, I have to say this again? Why are we doing this thing?’ And it turns out, yeah, you do, because people can’t read your mind.” - @ryancarson (via @clairejlew )

6

52

254

@joelgascoigne

Joel Gascoigne

11 years

"People don't buy products; they buy better versions of themselves." http://t.co/aoaLdkhFft http://t.co/cj4R20kELk

Tweet media one

20

286

244

@joelgascoigne

Joel Gascoigne

7 years

📊 Here are the @buffer month-end numbers for January 2018. We have many exciting product initiatives in the works for 2018 - I am looking forward to tracking and sharing these numbers as they evolve. Reply if you have any questions or thoughts 👋

Tweet media one

14

23

251

@joelgascoigne

Joel Gascoigne

6 years

"Founders must increasingly be aware that going the VC way might not be the best solution for them and that bootstrapping 100% or finding alternative ways of financing their company can be healthier." - @clemnt

2

74

251

@joelgascoigne

Joel Gascoigne

5 years

Very insightful thread into the journey as a @Buffer shareholder for @awilkinson / Tiny, and their original thesis for making the investment 4+ years ago. Thread to add a few of my thoughts to this awesome information:

@awilkinson

Andrew Wilkinson

5 years

In 2015, Tiny invested in @Buffer . Since then, we have bought up every fairly-priced share we can get our hands on and doubled our position. It was one of the most obvious, no-brainer investments we've seen.

17

47

694

7

17

253

@joelgascoigne

Joel Gascoigne

9 years

Excited to announce Respond, our new product! Starting right now, we're open for sign ups:

Tweet media one

18

90

234

@joelgascoigne

Joel Gascoigne

6 years

New update to my /now page! Here's what I'm currently up to in life and work:

23

10

243

@joelgascoigne

Joel Gascoigne

7 years

You may have been wondering about this, or it may be exciting news to hear… Instagram direct scheduling is coming soon to @buffer ! 📸🎉 We're delighted to be an Instagram Marketing Partner and are hard at work building this functionality. Read more:

17

36

230

@joelgascoigne

Joel Gascoigne

6 years

Here's a look at our net profit over the years: 2015: $17k 2016: loss 2017: $2.41m 2018: $3.29m (forecasted) We went from net profit in the low thousands to millions in just a couple of years. And we've grown net profit 36.5% from 2017 to 2018. 👌

4

18

230

@joelgascoigne

Joel Gascoigne

10 years

Today we crossed $1m in the bank! A big milestone for @buffer since we've only raised $450k to date :-) #profitable http://t.co/aZbp6ES2fL

Tweet media one

65

69

228

@joelgascoigne

Joel Gascoigne

6 years

Big update! You can now post Videos to Instagram using Buffer! 📸 🎉 No reminders or manual posting required anymore - we work directly with the Instagram API to post on your behalf. 🙌 Available to all Buffer users (all plans) ✅

@buffer

Buffer

6 years

New! You can schedule video directly to Instagram! 🎉 It's available for all Buffer plans and subscribers. Happy Instagramming! 🚀

9

41

139

13

40

225

@joelgascoigne

Joel Gascoigne

4 years

We've been building Buffer for coming up to ten years now. After a great decade with many accomplishments and interesting challenges, I'm looking for a VP of Product to partner with me to shape the future of Buffer. Thread 🧵⬇️

Tweet card media

The Evolution of Product at Buffer and the Next Step

We’re hiring a VP of Product. This post is an overview on the evolution of product at Buffer and the next step.

8

57

229

@joelgascoigne

Joel Gascoigne

5 years

Here are @Buffer 's profit sharing numbers for comparison alongside @ConvertKit (who are very inspiring for us!) A couple of interesting differences: - We distribute annually rather than twice annually - We have a larger team relative to ARR (we're at $22m)

Tweet media one

@nathanbarry

Nathan Barry

5 years

Now that our 8th @ConvertKit team retreat is wrapped up, we often get questions about profit sharing. By running with a relatively small team for our revenue ($20M ARR & 48 people) we are able to distribute profits in addition to the equity grants. We're over $1.8M total now!

Tweet media one

23

35

449

8

19

229

@joelgascoigne

Joel Gascoigne

9 years

As part of our new salary formula, here's an app to see what your salary would be @buffer :

Tweet media one

23

109

217

@joelgascoigne

Joel Gascoigne

7 years

Unicorns aren't the only option for startups. Here are a few alternatives: Horse: Zebra: Donkey: 🦄🙅🏻‍♂️

6

87

221

@joelgascoigne

Joel Gascoigne

7 years

For many years I've dreamed of @buffer being in a position to give back. Many in the team already do it, through time and/or donations. Last year, we were profitable enough to do it! We set aside $50k and have donated to 7 causes. All the details here:

7

15

228

@joelgascoigne

Joel Gascoigne

4 years

Amazing insights and transparency here: "How we built a $1m ARR SaaS startup" by @sarahhum

Tweet media one

5

24

225

@joelgascoigne

Joel Gascoigne

7 years

Past year: Cash flow crisis & layoffs. Co-founder/COO+CTO left. A rocky relationship. Buffer is doing well now. I struggled, getting better.

23

10

225

@joelgascoigne

Joel Gascoigne

6 years

A few months since moving to Boulder, I'm finally hitting a good exercise routine again (and better than I ever did in NYC) 😀 In the past couple of weeks: 🏃🏻‍♂️ 1 run 🏋🏻‍♂️ 2 gym workouts 🧗🏻‍♂️ 3 climbing sessions 🚶🏻‍♂️ 1 hike I'm enjoying the variety, aiming for balanced fitness 💚 💪

26

3

223

@joelgascoigne

Joel Gascoigne

5 years

Haven't raised since 2014 ✌️

@HarryStebbings

Harry Stebbings

@HarryStebbings

5 years

Often hear from VCs, “oh they can’t be doing well, they haven’t raised since 2016-17.” Maybe, or: 1.) Profitable business, scaling on revs. 2.) Building deep tech product w/ small team on sweat equity, no sales team. 3.) Super lean approach + extremely cap efficient. 👍

27

138

950

4

13

221

@joelgascoigne

Joel Gascoigne

7 years

Here are November's @buffer numbers, sharing transparently as I do each month. Feel free to reply with any questions. Super excited about the foundation we have and all the things that are coming together. 2018 is going to be a very fun year!

Tweet media one

11

24

222

@joelgascoigne

Joel Gascoigne

7 years

Love is really hard. And especially feels that way, when you're also a CEO. It's the one thing I've not shared too openly. ❤️😣

19

18

220

@joelgascoigne

Joel Gascoigne

8 years

I have bittersweet @buffer news to share: The next phase on our journey and why @leowid and @sunils34 are moving on:

32

65

214