James Kelly @jameskellyecom Twitter profile

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James Kelly

@jameskellyecom

2 years

$0 -> $3M revenue in 1 Year. How we did it 👇

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James Kelly

@jameskellyecom

2 years

"we're gonna be f**king rich!" check out these two little entrepreneurs making their first sale. you love to see it

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James Kelly

@jameskellyecom

2 years

@FeastOnHisFlesh they've more ethics than some adults i know

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James Kelly

@jameskellyecom

2 years

man this vid bringing out the feels I wish these young kings the best If anyone knows how we might support them. Please share below! 💚

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James Kelly

@jameskellyecom

2 years

the copywriting on this >

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James Kelly

@jameskellyecom

3 years

You launch a brand tomorrow. You can ONLY pick 3 to focus on in Month 1... 1. Paid Social Ads 2. Paid Search Ads 3. Email Marketing 4. SEO 5. Micro-Influencers 6. Website AOV & CRO 7. Content Creation 8. Organic Socials 9. Influencers. What's your lineup?

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James Kelly

@jameskellyecom

3 years

Going to release the Canva templates for DTC ads later. If you want me to DM the link directly to you, just like this tweet. ✌🏼

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James Kelly

@jameskellyecom

2 years

$100k rev to $1M in sales in 4 months How we did it 👇

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James Kelly

@jameskellyecom

2 years

“we’ve been through 7 different agencies” 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩

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James Kelly

@jameskellyecom

2 years

LinkedIn be like… “We need a ROCKSTAR🚀🔥 to join our FAST PACED team must be an 🚨EXPERT🚨 in 💰Paid Ads (min $1Bn managed) 📧Email 📈SEO 🙋🏼‍♀️Influencer (free Kylie posts) 🤝 Biz Dev (must know Elon) …see more Pay: $30-35k ☺️” As if these aren’t all individual jobs

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James Kelly

@jameskellyecom

2 years

read this; then read it again. 💚

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James Kelly

@jameskellyecom

2 years

Today I spoke with a brand that does $20m/yr 0 email flows set up

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James Kelly

@jameskellyecom

5 months

“I took this photo while walking through Milan in Via Montenapoleone, the fashion street. I took this picture because in the window I saw Giorgio Armani (89 years old, one of the richest Italian man) arranging a mannequin. I took this picture to immortalize a man and his

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James Kelly

@jameskellyecom

2 years

TikTok is coming for Google. more people using TikTok now than ever before, not just for scrolling, but for Search. “How to…” “Gift ideas for…” “Outfit ideas for…” And brands are cashing in on this traffic. Whether it’s now or later, you have to take TikTok seriously.

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James Kelly

@jameskellyecom

2 years

I must speak with 3 brands a week where I walk them through the basics of "paid ads + email/sms + website/LP testing + knowing numbers = profitable marketing" and it blows their mind because they've only ever relied on FB ROAS

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James Kelly

@jameskellyecom

2 years

10 years ago I fell in love with a girl and this week I asked her to marry me…and she said Yes! 🥂💍

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James Kelly

@jameskellyecom

5 months

10 DTC Static Ads You Need To Run 💰 1. Product Features & Benefits Callout E.g. RYZE - strong headline - highlights features (ingredients) - followers up with benefit (e.g. "focus", "stress relief") - contrasting colours - CTA "Try It" 2. Article Style E.g. West & Willow - PR

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James Kelly

@jameskellyecom

3 years

Put together a list of awesome DTC ad-creatives that I'm happy to send on. 🤳 Nice mix of UGC, Mash-Ups, Feature/Benefit/Tutorials, Unboxings etc. Like ❤️ this tweet and I'll DM you the list of organised links.

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James Kelly

@jameskellyecom

8 months

@lemachine Ryanair used to only be known for cheap seats and service to match. Now they’re known for that but will also be largely followed by admiration for their “idgaf” social presence, which has likely been key from a branding AND sales stance. GGs Michael.

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James Kelly

@jameskellyecom

2 years

I saw on twitter someone calling out to “check your dimensions” But no. This is secret genius. What do you do when something is cut off? You click to open it. And suddenly…you’re on their site. Space Goods knows exactly what it’s doing.

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James Kelly

@jameskellyecom

3 years

DTC Twitter Fam 🌎 Here are 11 FB Ad Templates + Examples for you on Canva. So you can shamelessly use them for your brand/clients with minimal effort. Enjoy ✌️

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James Kelly

@jameskellyecom

2 years

easy mistakes brands make - not using UGC in ads - sending all traffic to the home page - focusing on FB ROAS rather than MER - not having email flows running - forgetting to sell the outcome - missing opportunities for upsells what else? 👇🏼

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James Kelly

@jameskellyecom

3 months

First home secured 🏡🔑 Wouldn’t have been possible without Twitter and the connections I’ve been lucky enough to make here. You blessings know who you are. Big day for the parish.

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James Kelly

@jameskellyecom

2 years

if I speak I'm in big trouble

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James Kelly

@jameskellyecom

2 years

Client: "how do you xyz?" Me: *Googles it* Client: "omg u r a genius" Me: "Thank you"

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James Kelly

@jameskellyecom

5 months

"thank you for growing us 10x since last year but we'll be taking in in-house from here"

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James Kelly

@jameskellyecom

2 years

"why would I pay for your services when I can do it myself??"

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James Kelly

@jameskellyecom

2 years

"creatives fatigue fast" wrong. the first 3 seconds of your creative fatigue fast. most people don't watch past that. change out the first 3 seconds with new visuals/hook. now you have a "new" ad. badda-bing badda-boom.

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James Kelly

@jameskellyecom

3 years

How we took a NEW Client spending $200k/m on FB to RECORD sales in 48 Hours. 🚀👀 // THREAD //

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James Kelly

@jameskellyecom

2 years

no amount of paid ads can make up for a bad rest of funnel Website = 🗑 Copy = 🗑 Email = 🗑 Creatives = 🗑 Offer = 🗑 Research = 🗑 Margins = 🗑 “bUt w3 Ne3D l0wER fB CpAzzzz” paid ads are NOTHING without the rest of the funnel simple, but effective fixes below…👇🏼

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James Kelly

@jameskellyecom

2 years

Spoke with a small brand owner yday and she was expecting a pitch on fb ads. After working with 7+ agencies I was the first person to say that the email marketing needs to be stronger and their conversion rate (0.5%) is too low for their AOV (£30). Not sure how I was the first

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James Kelly

@jameskellyecom

2 years

Making her MiAmy in Miami 😌🤌🏼

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James Kelly

@jameskellyecom

1 year

New MacBook is finally here but the screen is all fuzzy 😢

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James Kelly

@jameskellyecom

4 months

first date 12 years ago today happy Valentines day😌

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James Kelly

@jameskellyecom

2 years

If anyones interested in marketing or owns a brand check out my pinned tweet 🤟🏻

James Kelly

@jameskellyecom

2 years

$100k rev to $1M in sales in 4 months How we did it 👇

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James Kelly

@jameskellyecom

2 years

I know twitter isn't really a place for showing off results, but we've just hit $700k in the last 30 days for a client who came on at $50k/m revenue it feels like no time ago I brought on a client for $200 a month progress feels good - we keep pushing for bigger and better!

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James Kelly

@jameskellyecom

2 months

hot take: 0.0 drinks exist largely as a marketing loop-hole so alcoholic brands can advertise during sports programmes (where you can't advertise alcohol)

PintsO’Guinness

@PintsO_Guinness

2 months

Thoughts on Guinness Zero?

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James Kelly

@jameskellyecom

2 years

1 Year Running Every Day 🟧🟧🟧🟧🟧🟧🟧🟧🟧🟧100% 🤘🏼

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James Kelly

@jameskellyecom

3 years

4 days ago, one of our BIGGEST clients surprised us by dropping us for another agency... ...just now, they have returned to ask if we'd take them back on. boy oh boy, it sure would be a shame if someone's retainer was about to go UP ☕️🐸

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James Kelly

@jameskellyecom

4 months

Just off a prospecting call - their current agency: 🚩 charges 17% of spend 🚩 own the brands ad acc & pixel 🚩 only manage ads (no creative feedback, reporting etc.) 🚩🚩🚩 wanted to charge $5k more to manage $15k more spend If this sounds like you, you are getting screwed.

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James Kelly

@jameskellyecom

3 years

Put together ANOTHER list of awesome DTC ad-creatives that I'm happy to share. 🤳 Wide mix of UGC, Mash-Ups, Feature/Benefit/Tutorials, Unboxings and more. Like ❤️ this tweet and I'll DM you the organised links. (Must be following)

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James Kelly

@jameskellyecom

3 years

$5M in revenue generated for our clients this year. 🥳🎉 Not as much as some of you cats out there, but this is awesome to say.

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James Kelly

@jameskellyecom

3 years

38 to 89 Page Speed 🚀 Not sure who said it, but props for mentioning the SpeedUP Shopify app. Instant improvement.

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James Kelly

@jameskellyecom

3 years

On a client account that's spending $200k p/m, we're running: 4 campaigns 13 ad sets Yet I've looked at accounts spending $10k p/m with 20 campaigns and 50 ad sets. Clean it up and structure your accs. ✌️

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James Kelly

@jameskellyecom

2 years

Today marks the end of a 559 day running streak. After 6 months of battling through injury, I’ve decided to throw in the towel and heal myself. Pour one out for your boy. I am very sad. 🥲

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James Kelly

@jameskellyecom

2 years

just seen an agency post a screenshot of a Klaviyo dashboard with 76% of revenue from email 3% flows 73% campaigns not sure where to even start with this one

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James Kelly

@jameskellyecom

2 years

Ya boy has touched down in the US of A and already enjoying the fine cuisine 🤌🏼

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James Kelly

@jameskellyecom

2 years

Have a brand looking for UGC creators that are moms. Any recommendations?

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James Kelly

@jameskellyecom

3 years

🤫

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James Kelly

@jameskellyecom

2 years

Meta: “ One of our Facebook Marketing Experts would like to talk to y..

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James Kelly

@jameskellyecom

1 year

Using Dropbox is a 🚩🚩🚩

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James Kelly

@jameskellyecom

2 years

when you decide to close ads manager and go touch grass

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James Kelly

@jameskellyecom

3 years

you just had to be there...

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James Kelly

@jameskellyecom

5 months

7 days of posting regularly: - 1 new biz opp - 2 new leads - 150k+ impressions - 140+ new followers - 2 "lets grab a coffee" - 4+ friends reconnected - 1 previous lead to sign on - 1 tweet reposted on linkedin what do we think happens after a few months? only up 🫡

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James Kelly

@jameskellyecom

2 years

I tweet about marketing, growing my agency and brands, and sometimes wholesome tweets like this. No expectations, but I’d love for you to follow along! 💚 @jameskelly_se

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James Kelly

@jameskellyecom

7 months

*slams laptop shut til Monday*

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James Kelly

@jameskellyecom

5 months

reminder

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James Kelly

@jameskellyecom

8 months

brand: "it's not our fault that we've been through 4 agencies this year"

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James Kelly

@jameskellyecom

2 months

Do I do up the office or leave it in obsession mode?

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James Kelly

@jameskellyecom

2 years

$500 client - "and what qualifies you to run ads? where did you say you went to college? what guarantees do you offer? will you be handling xyz too? what's your refund policy?" $5000 client - "ay nice case study, where do we sign?"

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James Kelly

@jameskellyecom

5 months

client:”we need to go from $7k rev days to $20k rev days” mentioned that 3 days ago Yesterday we hit $14k On track for $17-20k day today. Should I break down what we’re doing?

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James Kelly

@jameskellyecom

2 years

so I convinced my girlfriend to create our first UGC TikTok video for one of our clients and we're putting it into ads today wish me luck

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James Kelly

@jameskellyecom

2 years

Seeing how we can start producing UGC for clients so far it's just me exploiting my girlfriend by giving her free products that she thinks I've paid for

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James Kelly

@jameskellyecom

2 years

it amazes me when someone hires an agency for a skill they are lacking in just to micromanage them

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James Kelly

@jameskellyecom

2 years

Spoke with a friend recently He’s starting a brand and wanted some help so I consulted him for free Happens to mention his sister’s brand does $90k/m in sales Introduced me on a call. She’s not happy with her current agency. And that, is what you call instant good karma.

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James Kelly

@jameskellyecom

2 years

What have I just woken up to… 35k likes on that tweet 🤯

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James Kelly

@jameskellyecom

2 years

Facebook Creatives ➡️ TikTok Ads = ❌ TikTok Creatives ➡️ Facebook Ads = ✅

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James Kelly

@jameskellyecom

1 year

so that’s 37 questions on the first call - been through 7 agencies in the past year - asking for an hour meeting every week - wants to speak with 3 current clients, and wants a month free trial. Yup, that’s Nightmare Client.

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James Kelly

@jameskellyecom

1 year

Europe vs US Rail system Blows my mind.

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James Kelly

@jameskellyecom

5 months

JANUARY RECAP 🟩⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️8.3% 👍Good: - 0 client churn - able to remove myself from some processes - 6 referrals - first ecom speaking event - engaging more with twitter w/ good results - setting up agency partners for client benefit 👎Bad: - brand we love

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James Kelly

@jameskellyecom

3 years

Just hit a record high sales day for a new client that spends multi-6 figures a month on FB ads. Even beating BFCM. We've only been running their ads for 48 hours. Good start to 2021 🚀

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James Kelly

@jameskellyecom

5 months

150M+ followers & a team of 45+ | Story-time in 2016 we started with a team of 6 in an office where the door was barely on my business partner and I both ran large twitter accounts with a combined network of 10M+ followers making money running ads & trading posts we realised

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James Kelly

@jameskellyecom

3 years

Don't forget to Like/RT the first tweet so more people can make use of this.

11 DTC Ad Templates for Twitter Fam

www.canva.com

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James Kelly

@jameskellyecom

3 years

Our biggest client just let us go by removing access with 0 notice. In house. 60% growth in 4 months on $200-300k spend/month. Put so much into it. Feels rough. Kick in the teeth. If anyone needs a cracked team that will do everything to grow your brand. My DMs are open. ✌️

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James Kelly

@jameskellyecom

5 months

email marketers vs media buyers

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James Kelly

@jameskellyecom

5 months

overall goal is to have a holding company for the agency agency grows as it's own beast then start our own brands using agency resources agency benefits from exp running own brand plus no tax to be paid on asset transfers between holding co companies growth of brand

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James Kelly

@jameskellyecom

1 year

4 years ago, I worked with a small business. In 5 weeks, I grew their IG from 11k to 14k. I handled ads, content, social media management, and more. After 6 weeks, they said I charge too much and stopped. I charged $500. I will never forget that disrespect.

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James Kelly

@jameskellyecom

4 months

why a lot of people quit is because theyve been sold this idea of what its like to run a business by youtubers selling courses Lambos, watches, ridiculous "day in the life's" where most of the time its just sitting down and doing the boring stuff over and over again

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James Kelly

@jameskellyecom

2 years

I still get PTSD from a new brand we were working with who had 0 sales but insisted everything marketing had to be “on brand” and “protect the brand”. You have no brand. You have nothing to protect. Only things to test and lessons to learn. You’re handcuffing yourself.

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James Kelly

@jameskellyecom

2 years

Goodbye to the client who’s left for the 4th time in 18 months 🤝 sorry we couldn’t half your CPAs in 7 days

James Kelly

@jameskellyecom

2 years

Welcome back to the client who has re-engaged us for the 4th time in 18 months 🤝😂

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James Kelly

@jameskellyecom

3 years

@MurthaNicholas it's just a game Nicholas 😂😂

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James Kelly

@jameskellyecom

2 years

I wonder if we’ll see a turning point where people become unresponsive to well put together UGC and start to respond to super amateur UGC because it’s more authentic…

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James Kelly

@jameskellyecom

2 years

A relic of the good ol' twitter days We grew this brilliant team from 6 to 45 in 15 months Managed over 200M worth of followers Did so ONLY through text messages with my business partner. 0 calls. This was the new office we refurbed. Look at all those tweetdecks 💙

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James Kelly

@jameskellyecom

2 years

reminder to stop at lemonade stands, let kids cut your grass, shovel your snow, and sell you something at a garage sale never know what fire that will light inside them

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James Kelly

@jameskellyecom

3 months

bringing on a client that was successful on Shark Tank which means we'll be on a call with a Shark in the next couple of weeks lets go! when I first started out I would watch Shark Tank and Dragons Den religiously so this is an awesome thought

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James Kelly

@jameskellyecom

5 months

Nibble. @iamshackelford 😂

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James Kelly

@jameskellyecom

3 years

Email Marketers Media Buyers

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James Kelly

@jameskellyecom

3 years

6 things DTC brands overlook: - clear Shipping & Refund policies on product page - clear offer + description + CTA above Home Page fold - bullet-pointing benefits on pp - getting copy ideas from reviews - US vs THEM comparison tables - handling objections in AbCart emails

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James Kelly

@jameskellyecom

4 years

That's it. Deal done. Just signed probably our biggest client to date. Super excited. Multiple paid media channels + email marketing + funnel optimisation + more. Will be taking these guys to 8 figures in 2021. LETS GOOOOO!!! MERRY FECKING CHRISTMAS.

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James Kelly

@jameskellyecom

8 months

Looking back on a lot of the people I used to compare myself to on here...🚩 I remember 2014-2016 people posting screenshots of bank accounts and thinking "fuck why arent I doing that?" "how am I not making that money?" and people posting cars, watches, cartier etc then

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James Kelly

@jameskellyecom

5 months

damn that's crazy

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James Kelly

@jameskellyecom

1 year

“How about if you send over a full strategy of growing our brand over the next 6 months and then we’ll consider?” How about no.

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James Kelly

@jameskellyecom

7 months

@shanerostad equivalent of giving santa the day off on Christmas 🤣

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James Kelly

@jameskellyecom

5 months

Goals for 2024: - grow agency 70% - 10,000 followers on X - run a marathon - do a mountain run - buy a house - 5 in-person ecomm events - create 10+ pieces of long-form video content I either look back on this with pride or disappointment. Time to get to work.

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James Kelly

@jameskellyecom

1 year

*slams laptop shut til Monday*

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James Kelly

@jameskellyecom

3 years

Our client Riley🌸 getting a massive feature tonight on #LateLateShow Only gone and pulled it out the bag to receive one of two cash prizes! Incredible work from these 3 🔥

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James Kelly

@jameskellyecom

2 years

sometimes I schedule my emails to go out at 3:47am just so people know the grind don't stop

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James Kelly

@jameskellyecom

2 years

Dear Mr @elonmusk If you buy twitter can you please unsuspend all my accounts and give them back to me so I can sell ad spots again will give you a great discount - $15/100k tnx xx

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James Kelly

@jameskellyecom

2 years

I talk through this with small brands a lot decided to give it to you guys for free

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James Kelly

@jameskellyecom

5 months

Helped a small brand (under $5k/m rev) set up their FB ads a few months ago for no charge. Even made creatives and loaded them in with copy. They just needed to review and turn on. Checked back in. Never even turned them on. NGMI.

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