Business TikToker with 100K+ ๐ฉ๐ปโ๐ซ Profiled in The Information, Glossy, Morning Brew ๐ Interviewing business luminaries for The Due Diligence Podcast ๐
I started posting on TikTok less than a year ago and I'm now a full-time creator getting paid by startups and billion dollar companies alike to do what I love, and it all started because I was willing to throw things at the wall and be seen as "cringe" without overthinking it
Iโm all for no booze or low booze CPG options but can anyone explain to me why my mocktail needs to cost the same as an alcoholic one? This is where I draw the line unless youโve put ashwaghanda harvested under the full moon by Tibetan monks in there
We need more positive trolls. Just randos who go around saying inexplicably nice things to strangers on the internet for no reason, aggressively trying to lift people up. Whoโs with me
Seemingly โnaturalโ homogeneous gatherings like this are a result of the systematic exclusion of marginalized people and further perpetuate the marginalization.
Here are my favorite tweets pointing out this absurdity.
Someone please make a non-shitty version of MindBody for fitness and yoga studios. I just might personally try to help you pull together your seed round ๐ญ
Being afraid of seeming "cringe" when you start posting content online is a sign you're focusing too much on yourself and not enough on being of service.
The more you care about adding value, the less it will matter how you look in the process of doing it.
Shift your focus.
Our current simultaneous obsession with idealizing โgenerational wealthโ while resenting โnepo babiesโ is fascinating / consequential / foreboding
The discourse around sobriety is so binary. Youโd think everyone who touches alcohol is blackout every night and stumbling to work hungover every morning?? Itโs possible to drink in moderation lol
We donโt talk enough about how having at least one parent who unconditionally loves you and believes in your greatness is massively formative in how we see our own worth & potential and is therefore a critical ingredient in our ability to confidently pursue and attain success.
Finally gonna try the no booze thing! No strong catalyst other than wanting to be healthier and also being inspired by my (increasing number of friends) who abstain.
Any tips from my friends who donโt drink? โจ
I often tell people I became an "accidental creator" because I never would have expected to be an "influencer" (let alone on on TikTok!) given how terrified I was of putting myself out there. But eventually I overcame this fear and here's what helped. ๐๐ผ
Lost followers from expressing concern over the safety of Palestinians in Gaza. Lost followers from condemning the atrocities of Hamas.
It seems like supporting the sanctity of human life no matter whose it is has become a controversial take. But that will never change my mind.
LinkedIn is not a dating app guys.
LinkedIn is, however, a place where you attempt to stalk your ex discreetly because heโs not active elsewhere on social media only to accidentally endorse him for a skill
SF is one of the few places where you could be actually quite successful and in your thirties still living in a house with 10 other people totally by choice
First day back in Mongolia and Iโve already been on a small plane to the countryside, ate a freshly slaughtered lamb, had 3 shots, drank mareโs milk, gave a speech to a yurt full of Mongolians, watched a throat singing performance and now at a luxury resort sipping a cocktail ๐น
@creatine_cycle
How calculated do you think this stunt was. Seems to boost his likability and combat the โMark is a nerdy robotโ image very efficiently
@TheRealKatPat
Iโm gonna assume she has real reasons to be furious with them but canโt legally / professionally address them publicly so this is her one outlet lol
Barbie has grossed a staggering $350M+ in box offices worldwide in its first few days because it turns out women also want the Marvel moviegoing experience of deep nostalgia and unabashed spectacle centered on iconic American IP but we're usually just stuck with the Avengers
You can condemn atrocities against Israelis without devolving into genocidal rhetoric against Palestinians. You can support a military response against Hamas without cheering on the killing of civilians in Gaza. Do not abandon your humanity in the stupor of your indignation.
I spent most of my 20s repeatedly choosing the path of fulfillment over prestige, and now that it has started to pay off with opportunities & recognition I couldnโt have predicted, it has been more than worth it.
Donโt chase prestige. Honor your truth and the prestige will come.
Thinking of doing a free workshop on TikTok for startups.
Lots of content out there on how to start for individuals, DTC/ecommerce, etc. but not for B2B, tech cos, etc. I'll share everything I've learned going from 0 to 100K+ and going full-time.
Would anyone be interested?
@YouSoFancy
Because people are willing to pay a premium for alcohol but paying the same for juice feels not worth it (as evidenced by the likes on this post). I get the economic imperative for businesses, I do โ but thereโs clearly a discrepancy here for consumers w/r/t perceived value
Donโt be jealous of what you werenโt willing to work for. Do the work, hold the vision, be relentless.
When you keep your head down and make steady progress thereโs nothing to be jealous of because you know that everything you dream of is inevitable. Itโs just a matter of time.
can someone please create a nerdy little book club with me except we don't discuss books we discuss the latest episodes of our favorite podcasts like Lex Fridman or All-In or Tim Ferriss. pls ๐ฅน
Iโm traveling with a group of 20 mostly travel creators with a combined following of 300M+ and many are saying Mongolia has been one of the most memorable countries theyโve ever visited. For some itโs even their favorite.
If Mongolia is on your bucket list you need to go. ๐ฒ๐ณโค๏ธ
Happy Motherโs Day to the woman who left behind the life she knew to come to the States when she was 22 & I was 4โno English, no money, no idea how to create a new life for us but a hell of a lot of determination. Everything I do is to make those sacrifices worth it & then some.
Discipline is a byproduct of truly wanting something, believing you can have it, and feeling worthy of it. If any of these are missing you will get in your own way.
@businessbarista
Just attended SXSW and granted am no longer an operator but I noticed I got 80%+ of my value from the dinners, 1:1 meetings, events and not the official programming. Highly curated spaces to meet people IRL.
SXSW can be worth the opportunity cost if utilized appropriately.
I finally hit 100K on TikTok after stagnating around 98K-99K for weeks when I posted the kind of content Iโve been feeling called to do more of but have been scared to.
Do the thing that keeps nudging at you. Create the thing you really want to create. And surrender the outcome.
Hostility towards the tech elite is apparently so widespread and festering that no amount of trying to explain to people the difference between depositors and shareholders will quell the outrage about a โtech/VC bailoutโ.
Silicon Valley is in desperate need of a rebrand.
Joe Rogan, Call Her Daddy, and Lex Fridman are some of the biggest podcasts in the game and all are now primarily video-based and long-form.
Podcasts are the new talk shows.
I've done three 100 day challenges over the last 3 years and just started my fourth podcasting.
I've never missed a single day and my most recent TikTok challenge gained me nearly 100K followers & six figures in brand deals in a year.
Excited to see what this new one brings. ๐ฅ
NY friends: where does one find out about tech / startup / DTC meetups that are worth it?
also open to events for beauty industry & creator economy (since i sit at the intersection of all of these!)
We need to stop equating entrepreneurship with fulfillment.
I know plenty of people with 9-5 jobs who are fulfilled & many entrepreneurs who are miserable because theyโve created something they donโt enjoy but canโt walk away from.
The right path looks different for everyone.
I find it interesting when women are referred to as "badass" by both other men and women because it's a qualifier you'd never use to describe men. Is it because it's already implied when referring to ambitious or accomplished men?
Not a grievance, just an observation.
I grew to almost 100K on TikTok, became verified, and went full-time in less than a year.
What questions do you have about growing on TikTok? Iโll address it all in a solo episode on my podcast this week.
Very interesting how people are getting defensive about the pricing of non-alcoholic spirits. But hereโs the thing: you canโt hit your customers over the head with the tough economics of your business to convince them to buy. Your low margins are not their business.
In 5 days Iโm being flown out to Mongolia, my home country, to speak at a creator summit organized by
@nasdaily
in partnership with the Mongolian government on my birthday and I didnโt even know about this event until <2 weeks ago.
Best influencer event Iโve been invited to yet.
Most unrealistic part about Beef is that after all that work to pull off a supposedly momentous acquisition we find out itโs literally a $10M deal????
Gen Zโs obsession with old money & โstealth wealthโ while simultaneously being aggressively anti-capitalist is not a quirk or coincidence but symptomatic of their (valid) perception that rising inequality and institutions are eroding their generationโs future prospects.
Just finished 100 days of podcasting.
- Interviewed some of my heroes
- Sharpened my interviewing skills
- Made amazing new connections
- Built a body of work Iโm proud of
- Started the thing I want to do forever
As they say on Twitter/LinkedIn.. โjust getting started.โ ๐
Here are the most common myths about TikTok from someone who has built a following of almost 80K within a year, has been profiled in publications like WWD, Glossy and Morning Brew for her content, and has gone full-time as a creator within 8 months of starting. ๐งต
I know someone who made the list who is a literal scam artist. He campaigned for several years to make 30u30 and complained bitterly about his friends who made it before him. Then he finally made the list and now itโs his whole identity. Donโt take these things too seriously.
โCommunityโ is one of the most overused terms in DTC and brand marketing but what does it actually mean? I have some percolating thoughts and may make a video but Iโd love to hear your definition. ๐๐ผ
Why donโt more brands use SMS to deepen relationships with โtrue fansโ through conversation, education, and entertainment?
Iโd rather receive that with my top 3 favorite brands than be bombarded with hard sells and discounts every week. Any examples of brands that do this well?
The best way to lose me as a potential friend is to indulge in excessive gossip about others in a way that feels judgmental or prying. I don't like that energy and don't want it around me
Iโve officially been featured in most of the top sources I use for my TikTok research including
@BoF
,
@glossyco
,
@wwd
,
@theinformation
,
@nytimes
and
@beautyindie_
(all organic/inbound).
Trust yourself, do the work, and stay the courseโand everything else will fall into place.
Shoutout to friends who boost your content in the algo by liking and commenting when they see that itโs a brand sponsored post. May cost them nothing to do it but itโs always noticed and appreciated ๐ซถ๐ผ
Just had the best podcast interview with
@jurhyu
where I asked her to break down her journey of starting and selling
@herocosmetics
for $630M this year.
Might just make this a series because IMO we donโt have enough behind-the-scenes perspectives on these big M&A headlines. ๐
Iโm that friend who is down for almost anything. Iโll go with you to an art museum, a conference, a sound bath, or a grungy local dive bar to take tequila shots and make poor decisions. Itโs called balance.
Just got invited to moderate my third (!) panel at SXSW because a moderator for this DTC one with the founders of Tower28 and Madhappy couldnโt make it and โyou came highly recommendedโ ๐คฉ
Round 3, LFG ๐ค
Sometimes the best way to build your personal brand isnโt TikTok or tweet threads. Itโs being heads down focused on doing great work consistently over timeโand letting the results speak for themselves.
SAY IT WITH ME ๐
Women are allowed to make their own choices about having a family.
Women are allowed to prefer a lifestyle that doesnโt revolve around having kids at ANY age.
Women are also allowed to express these opinions online or anywhere else without being subjected to
A good rule of thumb in life is to stay away from people with a lot of anger towards either men or women. Mature adults know not to conflate shitty human behavior with a whole gender and are also psychologically sound enough to avoid the fallacy of overly sweeping generalizations
My overwhelming conclusion after having met so many successful founders, influencers and investors who have asked me for my advice since my business videos gained traction is that none of us really know what weโre doing and weโre all kinda winging it
Shoutout to
@tryquinn_
&
@bumble
for really knowing how to treat a girl on Valentineโs Day. Just got a package with goodies including custom AirPods Max and a new vibrator (right after my regular one broke) ๐ฅน๐