Landing pages are essential to every brand's testing strategy in 2023.
I put together a swipe file of 25+ conversion-focused landing pages for free
Comment “Lander” & make sure you’re following and I’ll send it to you
I spent the last 30 days collecting my favorite ad creative inspiration into a massive swipe file.
✅ 200+ High-Performing Ad Creatives
✅ 50+ DTC Brands
✅ UGC, Animations, etc
Want me to send it to you?
⚡️ Retweet this & I'll DM you the link!
I'm making ads for a random brand every day for 30 days ⚡️
Day 8: Muddy Bites🍫🍦
An innovative, tasty snack by
@jarodsteffes
x
@tyler_devos
If you like the design, retweet & comment which brand I should do next!
See the final ads in next tweet 👀
Making ads for a new brand everyday⚡️
Day 30: Supply x
@soundslikecanoe
The home of the single blade razor 🪒
Retweet if you like the designs & comment what brand I should do next!
See the final ads in the next tweet 👀
I am making static Facebook Ads for cool brands I come across & documenting it as something to do for fun!
First up: Jack Henry’s Hair Kit
Final results are at the end. Drop any thoughts & what brand you want to see next in the comments! 👇
I'm making ads for a random brand every day for 30 days ⚡️
Day 13:
@usehuron
x
@MattMullenax
Being handsome isn't hard with Hurons award winning products.
If you like the designs, retweet & comment which brand I should do next!
See the final ads in next tweet 👀
I'm making ads for a random brand every day for 30 days ⚡️
Day 9:
@vibebodycare
x
@timmymorris_
a whole new vibe for mens body care 🚿
If you like the designs, retweet & comment which brand I should do next!
See the final ads in next tweet 👀
Making ads for a new brand everyday⚡️
Day 20:
@jonesroadbeauty
x
@justbobbibrown
Award winning, high-grade formulations that work on every skin type.
Retweet if you like the designs & comment what brand I should do next!
See the final ads in the next tweet 👀
I'm making ads for a random brand every day for 30 days ⚡️
Day 10:
@CoupletCoffee
x
@chiefgayofficer
An eye catching brand & coffee that makes everyday brighter ☀️☕️
If you like the designs, retweet & comment which brand I should do next!
See the final ads in next tweet 👀
I'm making ads for a random brand every day for 30 days ⚡️
Day 3:
@duradry
x
@jackybh
A brand that stops excessive sweating 💦
RT if you like the design & comment which brand I should do next!
See the final ads in next tweet 👀
Designing ads for a different brand every week ⚡️
This week:
@AthleticGreens
No more taking vitamins, just drink this!
RT if you like the design & comment which brand I should do next!
See the final ads in the next tweet 👀
I'm making ads for a random brand every day for 30 days ⚡️
Day 7: A block party classic
@happydad
Like the designs?
Retweet & tag
@KyleForgeard
@stevewilldoit
@john
See the final ads in next tweet 👀
Introducing Creative OS ⚡️
Start building better ad creatives in minutes with interactive templates.
✅ 50+ Ad Templates
✅ 250+ Components
✅ Lifetime access to new templates
Want early access?
Reply to this tweet & I'll DM you a discount 🔥
Content is king.
One 30 min video can turn into multiple
- TikToks
- IG Reels
- Blog post
- Twitter threads
You can reverse engineer this with writing first, then record, etc...
Do this consistently for a few months & have loads of content ready for scheduling.
I'm making ads for a random brand every day for 30 days ⚡️
Day 6: a quickie with
@tabschocolate
An exciting 💦 product by
@oliver__b1
x
@jkelwn
RT if you like the design & comment which brand I should do next!
See the final ad in next tweet 👀
Hey! I'm Johnluke 🧩
Co-Founder at
We build conversion optimized creative assets for DTC brands that balance brand & performance.
Wanna see some of our work?
Watch me build them live on Twitter 👇
I’m making static FB Ads for a random brand every day for the next 30 days!
Day 2:
@dorsalbracelets
🌊🦈
A brand with a great mission & awesome products!
Drop your feedback below & what brand you want to see next! 👇
Making ads for a new brand everyday ⚡️

Day 17:
@ShopThreeShips
Clean skincare that works. ( It really does, I use it)
Founded by
@itsconnielo
x
@Laura_A_Burget
Retweet & comment which brand I should do next!
See the final ads in next tweet 👀
Making ads for a new brand everyday⚡️
Day 22:
@ugmonk
Home to the simplest productivity system: Analog
Retweet if you like the designs & comment what brand I should do next!
See the final ads in the next tweet 👀
I'm making ads for a random brand every day for 30 days ⚡️
Day 5:
@drinkjas
x
@ceciriosm
Their upcoming N/A Paloma cocktail brings the vibe to any function.
RT if you like the design & comment which brand I should do next!
See the final ads in next tweet 👀
Here's a good creative test 👇
A: Headline directed at comparison
B: List out direct comparisons
Each put emphasis on different things, but circle back to comparing to generic multi-vitamins.
You can replicate these for almost any industry.
After building a combined 25,000+ ad creatives...
@sourfraser
@ImChaseMohseni
& myself put our top 50 templates into an easy to edit system that will help you launch new ads in minutes.
Check out 👈
Making ads for a new brand everyday⚡️
Day 28:
@herocosmetics
x
@jurhyu
Empowering acne-prone skin.
Retweet if you like the designs & comment what brand I should do next!
See the final ads in the next tweet 👀
I think too many people are sleeping on IG reels.
It takes 3 minutes to download your TikTok & upload it straight to your IG.
Don't miss out on free eyeballs.
I'm making ads for a random brand every day for 30 days ⚡️
Day 4:
@wunderkeks
Such fun colors to work with & they sell the best chocolate chip cookies ever, like for real.
RT if you like the design & comment which brand I should do next!
See the final ads in next tweet 👀
Making ads for a new brand everyday ⚡️

Day 16:
@italic
x
@jjeremycai
High quality essentials. Unparalleled prices.
Retweet & comment which brand I should do next!
See the final ads in next tweet 👀
Ad creative hack 💡
Take clips from UGC videos & run them as statics
It's great for achieving a super organic look & feel
Here's an example of a testimonial, but you could also write your own text over it too!
Designing ads for random brands ⚡️
@nuggetcomfort
: The best thing to happen to playtime since, well, ever.
If you life these, comment which brand I should do next!
See the final ads in the next tweet 👀
Making ads for a new brand everyday⚡️
Day 25:
@TrySourse
x
@RemlingerAndrew
More than a vitamin, better than a treat.
Retweet if you like the designs & comment what brand I should do next!
See the final ads in the next tweet 👀
I almost quit designing…
A few years ago I decided to go all in on brand design, working with tons of wonderful brands
But to be honest… I did it all wrong.
Story time 👇
As I started design work a few years ago, I decided to go solo vs building an agency with designers,
You'll need 2 things
1. TikTok Ad Account
2. TikTok Brand Profile
This is what will allow you to get your brand in front of thousands of eyeballs faster than anything else.
Below is a look at what $50 can get you.
Now lets dive into how to make your ads actually convert
Today
@LoganPaul
&
@KSI
dropped
@PrimeHydrate
energy.
But their pre-launch landing page...
Was UNDERWHELMING 😅
So I redesigned it...
✅ Email capture all over page
✅ Hype product up more
✅ More cohesive experience
What do you think?
📣 Your Structure
Now that you have your creatives, its time to build your campaigns. Here is the structure we follow to test
2 Campaigns
- 1 Broad
- 1 Interest Based (3 ad groups)
- 5-10 DIFFERENT Ad Creatives
- Optimize for ATC
I'm making ads for a random brand every day for 30 days ⚡️
Day 11:
@doozypots
x
@kschimoler
A fresh take on functional ice cream 🍦
If you like the designs, retweet & comment which brand I should do next!
See the final ads in next tweet 👀
📷 Content
The creatives you use are what is going to determine your success. Here's what you can't miss:
- Attention Grab ( 1st sec)
- Benefit Display
- Native Content
Your ad should appear as a normal TikTok that just so happens to conveniently have a link to the product
Making ads for a new brand everyday ⚡️
Day 14:
@cometeer
x
@zrueda
The next generation of coffee ☕️
Retweet & comment which brand I should do next!
See the final ads in next tweet 👀
Love this from
@AthleticGreens
1st card of carousel: Graphic
- Attention grabber
- Benefits
2nd card: Add copy into card
- What’s in it
- CTA
Would love to see more brands utilize this.
For years
@ImSamThompson
and I struggled to find a solution for high-performing ad creatives.
Most ads were:
❌ Pretty but didn't convert
❌ Converted but hurt brand
❌ Way too expensive
So we started making our own creatives and sharing our process on Twitter.
The story👇
Making ads for a new brand everyday⚡️
Day 21:
@Stryx_Official
x
@JonShanny
The ultimate confidence booster for men.
Retweet if you like the designs & comment what brand I should do next!
See the final ads in the next tweet 👀
YO!!
I'm doing FREE audits of eCom landing pages through the end of the month!
If you want to increase your brands conversion rate
I'll shoot a video going over your:
- Offer landing pages
- Product pages
- Checkout Experience
Reply to this tweet & I'll shoot you a DM 🚀
Making ads for a new brand everyday⚡️
Day 29:
@mosh_life
x
@PSchwarzenegger
The protein bars made for your brain 🧠
Retweet if you like the designs & comment what brand I should do next!
See the final ads in the next tweet 👀
Running a sale? You don't need to get fancy with it in your ads.
Take the elements of an evergreen asset (Left)
Iteration & add a callout for the sale (Right)
Don't overcomplicate it!
Got my 2nd celeb purchase on influenceless today.
Sub 6figs in rev still & never thought either of these people would have a CHANCE of seeing us while this small
No DM’s or anything, just cold purchase
Something is clicking 🧐😶🌫️
Making ads for a new brand everyday⚡️
Day 23:
@feat_clothing
x
@TaylorOffer
The most comfortable athleisure clothing in the world.
Retweet if you like the designs & comment what brand I should do next!
See the final ads in the next tweet 👀
Making ads for a new brand everyday⚡️
Day 27:
@wearesuitshop
x
@dianaeganz
High quality suits at a price that’s **actually affordable**
Retweet if you like the designs & comment what brand I should do next!
See the final ads in the next tweet 👀
Making ads for a new brand everyday ⚡️
Day 15:
@MrBeastBurger
x
@MrBeast
The best creator built an even better burger company🍔
Retweet & comment which brand I should do next!
See the final ads in next tweet 👀
Spoiler alert:
Your ads don’t need to “look the best”
They need to PERFORM the best.
The market will give you this information through creative testing.
Dropshipping is by far the easiest way to get into eCommerce
But don't get caught up in the rat race that it can become:
- Searching for "winning products" constantly
- Constantly building & not scaling
- No brand/community
Think bigger & build something that lasts.
📷 Content
How should you get this content?
Order a few samples of your product and:
- Shoot content with phone
- Give to friends & help create content
- Use Billo
Just find ways. Its a 15-30 sec video with plenty of examples out there for inspiration.
@JoePompliano
Let’s not kid ourselves, Joe. He turned it into the *best* team in the MLS the moment he signed.
He makes the MLS look like 10x more of a Sunday League than it was. He’ll be running laps for years around these guys
mind of my own is available today
inspired by the ones who think for themselves & move on their own accord without any outside influence.
live your dream life, not theirs.
Making ads for a new brand everyday⚡️
Day 24:
@getGRINDS
x
@ppezet
The healthy tobacco alternative & energy pouch
Retweet if you like the designs & comment what brand I should do next!
See the final ads in the next tweet 👀
By the end of next year I will have a flourishing ecosystem of clothing brands & design services + products
Timing + patience + craft
All gas no breaks
Running a sale? You don't need to get fancy with it in your ads.
Take the elements of an evergreen asset (Image 1)
Make an iteration & add a callout in the ad for the sale (Image 2)
Don't overcomplicate it!
Making ads for a new brand everyday ⚡️
Day 19:
@endurapparel
x
@robbfraser
Socks that bring high performance & lifestyle into one 🧦
Comment below which brand you want to see next!
See the final ads in the next tweet 👀
I'm making ads for a random brand every day for 30 days ⚡️
Day 12: CAMSKNS by
@ColinDougherty_
Make your gear stand out from the crowd with FRESH designs
If you like the designs, retweet & comment which brand I should do next!
See the final ads in next tweet 👀
📣 Your Structure
Test the 2 separate campaigns to see what structure is working best for your brand
We optimize for ATC in the beginning because TikTok struggles to spend budget optimizing for purchase in the beginning.