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Haruko Hayakawa Profile
Haruko Hayakawa

@helloharuko

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CG Artist and Creative Director | | | Inquiries: hello @haruko .co

Brooklyn, NY
Joined May 2011
Don't wanna be here? Send us removal request.
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@helloharuko
Haruko Hayakawa
2 months
hot girl summer 🍸
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@helloharuko
Haruko Hayakawa
10 months
Saturday morning noodle tests #cinema4D
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@helloharuko
Haruko Hayakawa
1 year
Friday floral R&D
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@helloharuko
Haruko Hayakawa
3 years
gm. living in a hazy world this morning.
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@helloharuko
Haruko Hayakawa
9 months
I feel like design and creative glorifies young talent (which I support) but what about those in 40s, 50s, 60s? Can we highlight and talk to them too? I want to hear their knowledge and insights
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@helloharuko
Haruko Hayakawa
1 year
Floral R&D part III - let's get puffy 💭 @MaxonVFX @redshift3d
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@helloharuko
Haruko Hayakawa
1 year
🧵 Young creatives often ask me how I land the projects and brands I work with and my answer is simple: create *personal* work that would attract the brands you want to work with. 3 years ago, I didn't have a 3D/CG portfolio. I was working in identity, branding and packaging.
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@helloharuko
Haruko Hayakawa
3 years
GM. Listed my first piece on @withFND - Cocktail Hour This one is my heart. It was the first time I felt like I understood my illustrative POV that wasn't connected to my commercial design work. I would hug this piece if I could 💖
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@helloharuko
Haruko Hayakawa
4 months
New coffee artwork for Cometeer's packaging revamp for retail - Costco, Whole Foods and Sprouts! Made in collaboration with the lovely folks at Creech. Lots of R&D to figure out how to make the swirling liquids using Cinema 4D Pyro!
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@helloharuko
Haruko Hayakawa
2 years
Floating in space with @rembeauty 🪐🚀🔭
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@helloharuko
Haruko Hayakawa
1 year
Hey designers, how are you building your presentations? Have you all switched to Figma?
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@helloharuko
Haruko Hayakawa
1 year
New art for @TakuBeats debut album, 'Songs to Come Home to'⁠ We were dreaming up of imagery that tapped into that feeling of comfort and nostalgia of returning home. Everything from our favorite snacks, music we listened to and the brands and objects we loved.⁠
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@helloharuko
Haruko Hayakawa
1 year
If anyone is searching for illustration inspo, this website has top notch editorial illustration curation
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@helloharuko
Haruko Hayakawa
11 months
PSA to creatives/artists: do not hand over your 3d working files to a client unless you are work for hire or it's explicitly agreed on in your contract. Those files are your creative IP and you should charge A LOT for them. It's like asking a chef for their secret sauce recipe
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@helloharuko
Haruko Hayakawa
1 year
Yesterdays quick drink tests using @redshift3d 🫧
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@helloharuko
Haruko Hayakawa
10 months
I think career switches and pivots need to be more normalized. Are we really expecting to have the same career our entire lives? IMO it's a little ridiculous the weight we (in the US) put on kids and students to figure out what they want to do when they "grow up"
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@helloharuko
Haruko Hayakawa
4 months
Coffee and milk swirls for Cometeer's packaging art. Lots of trial and error using @MaxonVFX C4D Pyro and rendering out in Redshift @maxonredshift
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@helloharuko
Haruko Hayakawa
1 year
Sometimes I wish there was a "Deuxmoi" about design studios/agencies. This past year, I've witnessed or been on the receiving end of some of the most abusive and toxic practices. It really makes me feel sad about my work but also this industry as a whole.
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@helloharuko
Haruko Hayakawa
1 year
Floral R&D part II - I've been playing around with flowers in Cinema 4D lately. Here's a ghostly looking peony. Trying to create something that feels like infrared photography. @MaxonVFX @redshift3d
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@helloharuko
Haruko Hayakawa
2 years
Playing around with chiaroscuro style lighting with this Scotria bag I modeled a few weeks ago. The colorway is called Candy so, you know, I had to fill this with Lucky Charms looking marshmallows.
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@helloharuko
Haruko Hayakawa
1 year
🥀🪢
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@helloharuko
Haruko Hayakawa
10 months
Happy Friday! Here's the rest of the campaign imagery from Fly by Jing's Chengdu Crunch launch – inspired by fly restaurants, WuHou temple, teahouses, hot pot and more 🌶🔥❤️‍🔥
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@helloharuko
Haruko Hayakawa
2 years
Objects of Desire: Off-White's "PAPERWORK" fragrance. I was fascinated by the packaging the minute I spotted it. Such an interesting cap that took 2 attempts to model 😅
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@helloharuko
Haruko Hayakawa
3 years
GM. Feeling hung over. Too many of these last night.
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@helloharuko
Haruko Hayakawa
7 months
Industry wide, we need to stop doing pitches and treatments for free. We're essentially giving brands and agencies free work, ideas and time and it's a really toxic practice.
@flpr
Felipe Rocha
7 months
🚨 Industry Call 🚨 Let’s make 2024 the year we get paid for all our work. Along with industry leaders, other agencies, and independent freelancers, we’re saying no to unpaid pitches. ✍️ Sign the resolution at
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@helloharuko
Haruko Hayakawa
2 years
I'm in the running for a @SuperRare x @worldofwomennft curated feature. If you're a WoW holder, you can vote for me or any of the other four artists! Thank you @_DaniTon_ for considering me! Vote here:
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@helloharuko
Haruko Hayakawa
1 year
Floral R&D part IV - another one 💭🌹 @MaxonVFX @redshift3d
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@helloharuko
Haruko Hayakawa
1 year
Well, now that this is out of my system I feel like I can start my Saturday
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@helloharuko
Haruko Hayakawa
10 months
Hey designers, any recommendations for an elegant/sophisticated script font?
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@helloharuko
Haruko Hayakawa
7 months
ZBrush splash sculpting practice! It's a little too tendril-y shaped but at least I've figured out a rough workflow 🍸🍒✨💅🏻 C4D/ZBrush/RS
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@helloharuko
Haruko Hayakawa
4 months
I LOVE the new @maxonredshift Toon shader 💘 Finally got around to testing it this morning
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@helloharuko
Haruko Hayakawa
5 months
New work for @drinkpoppi new Wild Berry flavor launch! I can never say no to cyborgs, chrome and glass fruit ✨
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@helloharuko
Haruko Hayakawa
1 year
GM this is a really old forgotten render from 2021. I feel like I should revisit something like this soon.
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@helloharuko
Haruko Hayakawa
1 year
Lunchables meets Girl Dinner Inspired by @thesnaxshot ❤️
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@helloharuko
Haruko Hayakawa
1 year
Octane vs Redshift. Can you guess which ones which? And which one do you prefer?
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@helloharuko
Haruko Hayakawa
1 year
Quick little @OTOY Octane test from this morning 💄💦❤️
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@helloharuko
Haruko Hayakawa
1 year
Some beauty "tweakment" renders for @Telegraph out today! 🧵 I also love the initial sketches I made for these
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@helloharuko
Haruko Hayakawa
2 years
Hello weekend. I feel like I need to make some cyborg renders soon 🤖✨
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@helloharuko
Haruko Hayakawa
4 months
I love being productive but I’m on a streak of doing the absolute bare minimum even with personal work. Sometimes you just need a break from everything
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@helloharuko
Haruko Hayakawa
1 year
My 3D work 20 (!!) years ago vs now
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@billelis
Billelis
1 year
My Art 13 years ago VS my Art Now…
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@helloharuko
Haruko Hayakawa
28 days
New work for Bubble Skincare's First Class cleanser 🫧☁️ there's a few more of these to come soon
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@helloharuko
Haruko Hayakawa
2 years
This chrome spam is on @withFND as part of my MiniMart series, which pays homage to the childhood pantry staples of my Asian American family. There will be more coming very soon! This one is the original that started it all 💖 Reserve price 1.0 ETH
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@helloharuko
Haruko Hayakawa
3 months
🥹❤️ on the new iPad Pro!!!
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@helloharuko
Haruko Hayakawa
21 days
I think brands need to be honest with themselves about what caliber of creative they should be getting for their high deliverables and meager budget projects that would barely cover my rent after tax ~just saying~
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@helloharuko
Haruko Hayakawa
1 year
Here's a fun one for @HighTideNY Sound System Vol. 54 on @spotify . Cheers to the weekend!
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@helloharuko
Haruko Hayakawa
10 months
🚨 New work for Fly by Jing 🚨 they just launched Chengdu Crunch, and trust me it's so good I put it on almost anything. Lots more of these surreal images to come!
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@helloharuko
Haruko Hayakawa
2 years
Still practicing bottle and liquid renderings ✨💖
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@helloharuko
Haruko Hayakawa
4 months
How do you get 100g of protein in a day 🤯
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@helloharuko
Haruko Hayakawa
3 years
weekend experimentation 💖✨🌸
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@helloharuko
Haruko Hayakawa
2 years
#PortfolioDay 😁 I'm an Artist and Creative Director based out of NYC. My work centers around nostalgia and my identity as an AAPI creative and woman. I love examining mundane day to day objects and moments. Also chrome...lots of chrome.
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@helloharuko
Haruko Hayakawa
3 years
Frost Flowers my collab with @worldofwomennft !! This is inspired by the amazing women in my life. I wanted to create art symbolic of our relationships and the traits I see in them. ⁠More on this 👇🏼 The 1/1 is available on @withFND 0.55 ETH
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@helloharuko
Haruko Hayakawa
3 months
Heres a deeper dive into the art I created - This project challenged me in so many great ways. I brought a lot of myself into this project - my Japanese American background, wanting to see more representation and the using symbolic objects from Japanese culture.
@labsdotgoogle
labs.google
3 months
“Without that human touch, I wouldn’t have been able to create this fantastical world. The role artists play in crafting these AI models is vital and impacts the whole creative process” See how @helloharuko brought her own personality and childhood to the story:
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@helloharuko
Haruko Hayakawa
1 year
As strange as this sounds, when I created my Chrome Condiments, I had envisioned them as huge canvas prints, like 5ft tall rather than living purely in the digital space. I think I need to make this a reality this year and print at least one of these at that scale for myself!
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@helloharuko
Haruko Hayakawa
9 months
BRB screaming into the void when a trend forecaster that charges 3-25k a year for forecasting is asking to use my images for free in exchange for credit and “exposure” on their annual forecast 🧵 ARTISTS, do not let publications and businesses use your work for free!
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@helloharuko
Haruko Hayakawa
5 months
My coffee rendering for @cometeer at @WholeFoods Williamsburg 😭💓 Super challenging one but really happy with my CG coffee swirl using pyro
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@helloharuko
Haruko Hayakawa
16 days
so who wants to be friends IRL? this is just too dystopian
introducing friend. not imaginary. order now at
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@helloharuko
Haruko Hayakawa
25 days
🩵🏹✨
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@helloharuko
Haruko Hayakawa
1 year
I should revamp my portfolio website.... *closes laptop* Few things bring on procrastination quite like a website overhaul
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@helloharuko
Haruko Hayakawa
9 months
Within 10 minutes or seeing my dad for Thanksgiving, “Haruko, aren’t you worried AI is going to replace you!” Thanks dad 🤣🫶🏻❤️‍🔥
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@helloharuko
Haruko Hayakawa
6 months
Saturday morning sculpt 💓💦
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@helloharuko
Haruko Hayakawa
1 year
Cheers 🍸 I spent this morning playing and trying to find something new. I had no idea Redshift had a wireframe node!
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@helloharuko
Haruko Hayakawa
8 months
Coming out on Thursday 8am EST :) Had a chance to chat with Brittion at Rogue Studio about my work and more
@studio_rogue
Rogue Studio
8 months
Coming this Thursday we are back to our regular release schedule for Low-Key Legends Thursday at 8 am EST. We will be exploring new formats and trying new types of styles to bring you the most over 2024. Don't miss our amazing episode with CGI superstar @helloharuko
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@helloharuko
Haruko Hayakawa
2 months
*chomp chomp*
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@helloharuko
Haruko Hayakawa
1 year
I'm going to post more of this work today on IG but here's a look at one of the @latimesfood Bottled Water Power Rankings that didn't make the cut but I still love regardless!
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@helloharuko
Haruko Hayakawa
3 months
San Francisco friends! I've spent the last six months working with the folks at Google fine-tuning an image model in my own style. It's debuting on May 15th with a gallery showing, panel discussion, food, and drinks. RSVP if you want a chance to get in
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@helloharuko
Haruko Hayakawa
1 year
New work for LA Times Food: The Official Bottled Water Power Ranking by Lucas Kwan Peterson @lucaspeterson . I LOVED this project from start to finish. More on this soon! I created some wild sketches for this one
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@helloharuko
Haruko Hayakawa
2 years
New rendering work for Everology! Lots of candles, boxes, flowers and scent cues :)
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@helloharuko
Haruko Hayakawa
1 year
watching design twitter drama like 👀🍿💥
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@helloharuko
Haruko Hayakawa
3 months
blast off 🚀
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@helloharuko
Haruko Hayakawa
7 months
My only "goal" this year is to create one @maxonzbrush sculpt a week. Something about sculpting that feels like a satisfying balance of digital and "physical" creation with a cintiq Here's the past week: tempura shrimp, fried chicken sandwich and and a burger
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@helloharuko
Haruko Hayakawa
3 years
OMG ya girl is on the homepage! Thank you @withFND 😭💖✨ - 2 hours left!
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@helloharuko
Haruko Hayakawa
1 year
Few fashion things have amused me as much as these @mschf big red boots
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@helloharuko
Haruko Hayakawa
2 years
I love chrome. Something I'm playing around with currently...
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@helloharuko
Haruko Hayakawa
1 year
This is me.
@CLINT419
👤
1 year
I just wanna make shit that I like and make money that’s it.
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@helloharuko
Haruko Hayakawa
10 months
It's a chili oil lotus lake ya'll 🌶🔥 for Fly by Jing's Chengdu Crunch launch
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@helloharuko
Haruko Hayakawa
2 years
Here's a heart burger for Valentines 🫶💘
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@helloharuko
Haruko Hayakawa
2 months
Congrats to Gelee for launching! Did some quick lil box renders for them
@iiiitsandrea
Andrea
2 months
LAUNCHED 🚀 Gelée Gelée “better for you” Jell-O powder ✅contains beef gelatin ❌ stevia in 2024 … idk $24/3 pack!! $8* per box?!! that’s 4x your regular Jell-O box will you be trying?!
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@helloharuko
Haruko Hayakawa
1 year
I'm equally exhilarated and exhausted by the amount of learning CG requires. It feels like each brief requires a varying dose of research, training and testing.
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@helloharuko
Haruko Hayakawa
1 year
I just learned about the origins of @lululemon name and wow I'm never going to support this brand again. Super racist and I'm surprised it's not discussed more.
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@helloharuko
Haruko Hayakawa
2 years
Good morning. Current WIP based on resurgence of early '00 art and culture. What were your favorite accessories?
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@helloharuko
Haruko Hayakawa
2 years
Good morning. I love watching process videos so I thought I would share mine for the @bonappetit cover. Lots of sketches, tinkering in @MaxonVFX Cinema 4D and low key creative anxiety. Share your sketches and wireframes! I'm fascinated by creative process.
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@helloharuko
Haruko Hayakawa
2 years
This is 1 of 6 images for a mini series I'm calling Objects of Desire. Just product studies of objects I find interesting.
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@helloharuko
Haruko Hayakawa
11 months
Dumpling sculpt type of day with @pixologic and my @wacom Cintiq. I need more sculpting jobs, this is so relaxing.
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@helloharuko
Haruko Hayakawa
1 year
You're not going to be paid to create the ideas in your head if you don't have the portfolio to reflect your vision, value and talent. Period. You have the power to strategically drive your career and clients by creating personal work that reflects where you want to go
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@helloharuko
Haruko Hayakawa
2 years
Morning, since I'm being productive today (see my last tweet) I have minted my genesis @SuperRare Cocktail piece. I'm hoping to create many more of these this year. This very first one if titled, The Old Fashioned. One of my faves. Recipe included!
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@helloharuko
Haruko Hayakawa
1 year
I am the queen of JOMO
@mymind
mymind
1 year
Yes.
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@helloharuko
Haruko Hayakawa
1 year
Had the pleasure of collaborating with the lovely Elizabeth Goodspeed @domesticetch for Anyway magazine! I can't say no to an anime esque image request.
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@helloharuko
Haruko Hayakawa
1 year
Life really is short. I think #5 is key.
@marty
@marty
1 year
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@helloharuko
Haruko Hayakawa
7 months
Week 2 of 52 @maxonzbrush sculpts: Fried Chicken Sandwich Dumpling Softie Sunday (WIP) Still trying to figure out lettuce in zbrush. Taking any tips :)
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@helloharuko
Haruko Hayakawa
1 year
Reflections of 16 years living in NYC? It's made me a very direct communicator and I feel like a fish out of water when I leave and everyone's nicey nice but not direct about how they really feel or what they really want
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@helloharuko
Haruko Hayakawa
3 months
SO excited to share Infinite Wonderland – a collaboration with @_erichu , @erikinternet , @shawnax and Google –  where we use AI to endlessly reimagine Alice's Adventures in Wonderland, in our own artistic styles.
@labsdotgoogle
labs.google
3 months
Come down the rabbit-hole with Infinite Wonderland to see what happens when artists @shawnax , @_EricHu , @erikinternet & @helloharuko use AI to endlessly reimagine the timeless classic, Alice’s Adventures in Wonderland, in their own unique styles →
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@helloharuko
Haruko Hayakawa
1 year
Yes, it's a commitment but trust me that the investment with the highest ROI is the one you make in yourself. You're getting better at whatever you're doing right now (positively and negatively) so prioritize what you care about and if your creative work is important, value it.
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@helloharuko
Haruko Hayakawa
2 years
WIP. Throwback to the early 00's. IYKYK.
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@helloharuko
Haruko Hayakawa
8 months
To what universe is the Haus logo headed?
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@helloharuko
Haruko Hayakawa
10 months
Thank you Andrea! Check @iiiitsandrea and @thesnaxshot out for the best and hands down most entertaining resource about the CPG industry, both established and up and coming brands :)
@iiiitsandrea
Andrea
10 months
your brand needs @helloharuko put down the AI prompter and hire her she’s been doing incredible work for CPG brands, major publications etc HER STUFF IS INCREDIBLE ‼️‼️‼️
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@helloharuko
Haruko Hayakawa
1 year
New work for @Telegraph Magazine, out tomorrow! The market for vintage spirits is booming, but so is the one for fakes. Meet the experts helping enthusiasts avoid a costly mistake AD: Harry Winfield. Thank you @tysotype for the animation help!
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@helloharuko
Haruko Hayakawa
7 months
playing around with an idea I've had floating in my brain for a while...chinoiserie style illustration influenced by Japanese textile patterns and lots of chrome. Just a quick test!
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@helloharuko
Haruko Hayakawa
1 year
My last therapist told me to find a hobby that’s not on the computer and I’m now convinced I need to buy a sewing machine to make weird quilts…that I might be able to sim in C4D before actually making them 😆
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