Harry Schuhmacher Profile Banner
Harry Schuhmacher Profile
Harry Schuhmacher

@harry_schuh

3,364
Followers
809
Following
242
Media
1,872
Statuses

Business journalist, dog owner, and father -- not necessarily in that order but close.

San Antonio, TX
Joined December 2019
Don't wanna be here? Send us removal request.
@harry_schuh
Harry Schuhmacher
3 months
You gotta love how @chamath is swilling white wine as @jason rattles off recession data on the @allinpod this week.
234
134
4K
@harry_schuh
Harry Schuhmacher
3 years
I saw an exchange at a popular dining chain last night: Young waitress approaches coughing cook and asks him if he's rolling with the 'vid, and the cook just shrugs. Server laughs and says ya me too. Methinks we are past the point of people giving AF, especially young folks.
140
253
1K
@harry_schuh
Harry Schuhmacher
3 years
From my living room workstation I can see the sidewalk and strollers can see me (our respective views below); and I often wonder what their stories are, as I can tell they look at me with my dog on my computer and wonder the same.
Tweet media one
4
32
860
@harry_schuh
Harry Schuhmacher
3 months
People in 1996 were so cute and dumb.
Tweet media one
20
108
584
@harry_schuh
Harry Schuhmacher
3 years
Anecdote: I recall talking politics with my late father many years ago, and he said there's really not that much difference between Republicans and Democrats and they usually meet in the middle anyway, so there's no need to fuss about it. I wonder what he would say today?
33
50
519
@harry_schuh
Harry Schuhmacher
3 years
Lordy I love these editors. 2022 will be such a fascinating year I suspect in beverages. I'm glad I have this crack team at my side. #beernetradio
Tweet media one
3
13
459
@harry_schuh
Harry Schuhmacher
3 years
Today was a top-five revenue day in our company's history thanks to our amazing clients and our brilliant staff. Also, thanks cardi b for lending a hand.
3
19
432
@harry_schuh
Harry Schuhmacher
3 years
I bought a new (very old) house to combine our offices (which are now mostly virtual anyway), video and podcast studio, and home. It's an old barn of a house, Ol' Yeller, and we'll be moving in next week.
Tweet media one
8
28
441
@harry_schuh
Harry Schuhmacher
3 years
If you are a beer distributor and haven't listened to this podcast, you are doing yourself a huge disservice. Great pod on the future of beer and bev distribution with Columbia's Chris Steffanci.
7
11
407
@harry_schuh
Harry Schuhmacher
4 years
Watching the mob in DC. It’s so sad how angry everybody is. Not just in politics, (I got aggressively honked at today for waiting a nano-second when the light turned green), or on twitter about how to properly deliver a keg. Angry elves. South Pole elves, everywhere.
13
26
331
@harry_schuh
Harry Schuhmacher
3 years
The @nelkboys posted a benign interview with donald trump. It got 5 mil views in 24 hrs. And then YT deleted it, saying it had "misinformation". Listen, whether you are a trump fan or not, that is shocking to me and should be concerning to everybody.
35
96
257
@harry_schuh
Harry Schuhmacher
4 years
I paid $6k for the semester's tuition for my son at UT Austin. Then they declared all classes but one are online. That's fine, but quit trying to catfish me. UT is a rich school. Maybe tighten your belts like the rest of us.
Tweet media one
7
39
280
@harry_schuh
Harry Schuhmacher
3 years
...If you are older, immune-compromised, overweight, et al, I would strongly suggest staying inside and using precautions, because from where I sit, almost everybody either has it or is spreading it or both.
11
34
196
@harry_schuh
Harry Schuhmacher
3 years
This is what I got everybody for Christmas. Yep, USB-C dongle to regular old-fashioned garden variety USB, baby. You know you want it.
Tweet media one
2
7
172
@harry_schuh
Harry Schuhmacher
4 years
Frontline beer sales reps, merchandisers, and drivers are suffering from Covid as they get beer to thousands of retail accounts every day. They need our help. No amount is too small.
9
34
167
@harry_schuh
Harry Schuhmacher
2 years
So proud of my youngest son working through his last year at UT picking beer. His first lesson: Beer is heavy.
Tweet media one
3
12
169
@harry_schuh
Harry Schuhmacher
3 years
To me, this is the most important emerging story of our generation. Our ability to borrow depends on the dollar being the preferred world reserve currency, in many ways.
3
49
116
@harry_schuh
Harry Schuhmacher
3 years
My buddy Joe Montana and I ringing bells in the financial district yesterday like the st. paddy @guinness drinking bosses we are. It was great to see that NYC is, largely, back and the streets were full of revelers.
Tweet media one
0
3
118
@harry_schuh
Harry Schuhmacher
1 month
Don't know what all the fuss is about with chatgpt o1. It just made lousy excuses as to why my brilliant lemons-to-lemonade plan to solve the climate crisis wasn't "feasible" (turning dirty carbon into diamonds for everyone).
Tweet media one
3
7
113
@harry_schuh
Harry Schuhmacher
4 years
Very happy to report that my associates and I at SchuPub have started a fund to help frontline account-facing distributor sales reps, merchandisers, drivers, and area managers who have suffered from Covid. No amount is too small. More deets here:
0
14
94
@harry_schuh
Harry Schuhmacher
3 years
Elites talking about how what they drink is somehow healthier compared to what the great unwashed drink is always good fodder for ridicule. Drinks journo @dinfontay does a great job of illustrating this ridic folly in his latest column in Fingers.
3
5
91
@harry_schuh
Harry Schuhmacher
3 years
Half the country despises the other half, while centrists are despised by both; and yet the centrist alone is the sane one.
8
7
77
@harry_schuh
Harry Schuhmacher
2 years
We should build data centers underground in the Arctic -- servers stay cool and use the howling wind overhead to power them. Problem solved you're welcome.
13
13
86
@harry_schuh
Harry Schuhmacher
3 years
Posted up at bar this afternoon with a passel of students excitedly watching soccer - and they're drinking pints and knowledgable about all the players and teams and drama. No, I'm not in Madrid or London. I'm in downtown Austin and these kids are from Texas. #cosmopolitan
4
7
77
@harry_schuh
Harry Schuhmacher
3 years
People who want an edit button on twitter don't understand twitter. The entire point is for people to have regrets and funny typos. covfefe anywone?
14
4
73
@harry_schuh
Harry Schuhmacher
4 years
I had lunch with my 80 year old non-political mother today, and she said, “Oh it really doesn’t matter who wins the presidency, as long as the House and Senate are controlled by opposite parties, so the extreme elements of both sides don’t take over.” Wow.
9
4
65
@harry_schuh
Harry Schuhmacher
2 years
Throwing cases and rolling half-bbls for Memorial Day is a family tradition. I cannot do it anymore, thankfully, but I am happy to report that my baby bear, Wywy, has been out slinging boxes and creating breakers all week in ATX, and I couldn't be prouder. Break that glass, Wywy!
2
3
60
@harry_schuh
Harry Schuhmacher
3 years
You start to realize the awesome power of America when they can just unilaterally change the time. And not even by a little bit, but a whole hour. Adjust.
17
6
58
@harry_schuh
Harry Schuhmacher
3 years
Twitter has turned into a nerd-fest of former junior school hall monitors who are artless, humorless, and don't get broader strokes because they're fixated on accepted facts and regimens. It's not only exhausting, but it's boring. Take a breath.
19
5
61
@harry_schuh
Harry Schuhmacher
3 years
Lots of folks on here saying I should've asked for the manager. I think you are all missing the point. The manager PROBABLY HAS COVID too, and is prob a 30 yr old kid who is doing the best he/she/they can. And what will they do? Fire the entire staff and shut down?
4
7
57
@harry_schuh
Harry Schuhmacher
4 years
I’ve been watching The Crown, and it occurs to me — given today’s political climate — that I almost wish the U.S. had a Queen. A kinda grandma figure to calm the excesses and high passions on both sides - but still benign when it comes to actual policy.
18
1
56
@harry_schuh
Harry Schuhmacher
26 days
It appears beneficial for all involved that the Biden Administration to at least appear to be out of the loop, and a looming election is the perfect maelstrom to offer the U.S. cover -- plausible deniability -- in letting Israel's leash loose. The ultimate long-game psyop. But
4
11
60
@harry_schuh
Harry Schuhmacher
4 years
I know it’s not hip to love Tabasco anymore — because Cholula and Valentina and all the smaller brands are supposedly better. They’re good. But damn, I still prefer the GOAT of all hot sauces. How bout you?
Tweet media one
23
1
56
@harry_schuh
Harry Schuhmacher
3 years
It's Saturday and I am editing the podcast, processing the weekly deposit, preparing for next week's pod and BBD sked, and paying bills. What, you say? Working on a Saturday? Yes, and I effing love that my kids are grown so I can work in peace whenever I want. #blesseed .
1
2
43
@harry_schuh
Harry Schuhmacher
4 years
When I was two years old I got pneumonia in Santa Fe and almost died, spent a week in an oxygen tent. Last week I got Covid - same. I was very fortunate to survive despite being old fat and lung challenged. Be careful out there folks.
10
0
50
@harry_schuh
Harry Schuhmacher
4 years
I bought a onewheel. If you don't know what that is, it's an electric skateboard with one big wheel that a top-heavy 52 year-old man shouldn't even attempt to mount. But mount it I did, and after a few falls, I'm having a ball on it. Screw old age.
7
2
44
@harry_schuh
Harry Schuhmacher
4 years
To paraphrase Thomas Jefferson: "We are all Republicans, we are all Democrats." Indeed, we are all Americans. Can't we just all get along? This is the reason we don't have nice things.
4
4
42
@harry_schuh
Harry Schuhmacher
4 years
Thank you guys for all the kind messages, yes I'm feeling much better. Covid is a crazy fucking illness. Why does it kill some and spare an old fat drunk like me? I feel very fortunate. Back at work (at home) but now I get winded going to the can. Be careful out there.
5
0
42
@harry_schuh
Harry Schuhmacher
4 years
I miss going to bars.
3
1
38
@harry_schuh
Harry Schuhmacher
3 years
It is that time of year where I take a greasy old rag, wipe off the ancient magic binoculars my grandfather bequeathed to me in a special but weird ceremony on my 18th birthday, to peer into the near future and make beer and bev predictions for 2022. SOS. Please. Help.
3
4
34
@harry_schuh
Harry Schuhmacher
4 years
Last call to give to frontline beer workers. And apply for assistance.
Tweet media one
4
5
31
@harry_schuh
Harry Schuhmacher
3 years
Sand-baggers are the worst. I root them out of my company as soon as I identify one. (Sand-baggers are people who do the least amount of work to not get fired. They have no drive or ambition to improve their lot, just do the minimum to leave at 4:59 and watch Netflix).
15
2
35
@harry_schuh
Harry Schuhmacher
3 years
The beverage industry is converging, both in capital structures and in marketing, retail, the consumer, and most of all, in distribution. It's something I plan to cover in depth for the next 10 years. Buckle up, buttercup.
6
4
35
@harry_schuh
Harry Schuhmacher
4 years
Throwback to when we used to travel and have fun in the wild with @KCbeerchick
Tweet media one
5
2
33
@harry_schuh
Harry Schuhmacher
3 months
Dog Party: Where my youngest son (24) and I discuss mental health issues. "The impediment to happiness is desire."
2
4
30
@harry_schuh
Harry Schuhmacher
2 years
Using ChatGPT is like having a really smart research assistant who is also really, really high.
5
3
29
@harry_schuh
Harry Schuhmacher
4 years
To the troll who anon messages me weekly with mean messages about me and Millicent. First it means I’m a celebrity because I now have a stalker. And secondly, You must have a pathetic lonely life to take the time out of your day to write cruel things about me and her. Fuck you.
2
1
30
@harry_schuh
Harry Schuhmacher
4 years
The highlight of my day is taking my dog to a nearby park which is always empty, a block full of mesquite trees. It's a beautiful day to be alive, folks. My advice to young people: Take delight in simple things.
Tweet media one
2
0
28
@harry_schuh
Harry Schuhmacher
3 years
Young people and social media are apparently making this invasion of Ukraine a little more difficult than old man Putin imagined, and I must say, that makes my day.
2
5
27
@harry_schuh
Harry Schuhmacher
3 years
Many folks are coming at me with questions about the newest 'vid variant, and I would like to make it clear that while I am a brilliant writer about beverage alcohol, I am not, alas, a microbiologist or even a biologist. Or a macrobiologist. Or a virologist. Or anything.
5
0
26
@harry_schuh
Harry Schuhmacher
3 years
@philbutta Does it matter? It's all restaurants, in all cities, in everywhere. But, yeah, it was J. Alexanders.
2
1
24
@harry_schuh
Harry Schuhmacher
3 years
Looking "cake and dripping" in her @happydad gear. Check @bevbizblonde on IG:
1
1
19
@harry_schuh
Harry Schuhmacher
3 years
About 2 years ago I said beer-branded hard seltzers were a terrible stretch for consumers who view seltzers as de facto vodka-sodas and will scratch their heads at a Corona Seltzer. And they are. Coors Seltzer is the first casualty, DC'd today.
5
1
23
@harry_schuh
Harry Schuhmacher
3 years
I have learned something about twitter. The most radical people, on both sides, don't show their actual names and pics but rather some slogan and a weird avatar as their username. I no comprendy. Why? Why express yourself without owning it?
5
3
22
@harry_schuh
Harry Schuhmacher
3 years
Serious question: If you had to choose, which hard seltzer do you prefer? (and in the comments, why?)
Truly
90
White Claw
89
32
1
20
@harry_schuh
Harry Schuhmacher
4 years
I was thinking about this today: My sons, my fiance, my co-workers, my dog, my friends, and my job ---- it's been a great 2020 only because of these things. I'm a lucky man.
0
0
23
@harry_schuh
Harry Schuhmacher
2 years
My dog Biscuit disappeared into the bamboo forest last night again - I assumed she was chasing her old friend the skunk. But no, she returned 30 min later wet and clean-smelling as if she had somehow convinced somebody to give her a bath. It's a damn mystery.
Tweet media one
3
0
21
@harry_schuh
Harry Schuhmacher
3 years
Two of my sons got the breakthru 'vid (as does about half my extended family and friend group). Stay strong out there folks. I believe this variant will bring with it much more widespread natural immunity, (that is my hope as a beer writer who obvi is qualified to know).
2
0
22
@harry_schuh
Harry Schuhmacher
4 years
If everybody wore a mask in public, this virus would be eradicated in two weeks, plain and simple. Just do it. Thank you Dr. Agus.
0
5
21
@harry_schuh
Harry Schuhmacher
3 years
Bought this great old (95 years old) house last week next to the San Antonio Botanical Gardens. Looking forward to moving in and finishing out new BeerNet Radio video and podcast studio. Check IG for updates ( @beerbizdaily ).
Tweet media one
0
2
20
@harry_schuh
Harry Schuhmacher
3 years
I don't trade in beverage stocks, not because it's illegal, but because I don't want even the appearance of impropriety. So does anybody else think it's insane that members of Congress can actively trade stocks - even on companies on which they are actively legislating?
1
0
19
@harry_schuh
Harry Schuhmacher
3 years
I'm going to re-crank up our podcasts. Stay tuned...
0
3
20
@harry_schuh
Harry Schuhmacher
4 years
Have you guys noticed that new pickup trucks have gotten ridiculously huge? And for what? And most of these guys never go off road or haul anything.
8
1
20
@harry_schuh
Harry Schuhmacher
4 years
I worked my first full day today in a month and I have decided that I do not like to work full days. Good night.
Tweet media one
2
1
19
@harry_schuh
Harry Schuhmacher
4 years
Wow, I was not expecting so many early registrations to our Summits in January. I was half-expecting crickets, actually. I'm so grateful that so many of you are giving an in-person conference at least a chance - I hope it works out. Thank you.
0
0
19
@harry_schuh
Harry Schuhmacher
4 years
I love the beer business because it’s different, it’s interesting, it’s entrepreneurial, and it’s fun.
1
1
19
@harry_schuh
Harry Schuhmacher
4 years
Texas opening up with 100% restaurant/bar/brewery et al capacity and no masks required (subject to local ordinance). Most folks I've talked to around here agree with opening up 100%, but not dropping the mask mandate. Masks ain't a hardship and if it helps then why not?
3
3
19
@harry_schuh
Harry Schuhmacher
4 years
I created this personal Twitter account one year ago today, because my colleagues @beerbizdaily begged me to, as to separate me from the business. I bridled at first, but it was damn good advice.
1
0
19
@harry_schuh
Harry Schuhmacher
4 years
1/ I just had a conversation with a female bar server, maybe 105 lbs, who wrestles kegs in the cooler without complaint. Can we all agree that half-barrels should be illegal? When I used to deliver kegs in my 20s, I got a hernia (strained my milk as they called it).......
12
0
19
@harry_schuh
Harry Schuhmacher
3 years
So long 2021, ya filthy animal. You couldn’t just quietly slink off into the darkness from whence you came, but you had to pull one last asshole move and take Bette White. Well, fine, I guess you can have her as long as you never come back.
1
3
17
@harry_schuh
Harry Schuhmacher
4 years
@deadeyebrakeman That's it. Hot take. You, ma'dam, have won the intertubes natch. Go girlll. I've got ALLLL the chills. Catching feels. Umm, maybe you should delete your account. Umm, maybe read a book. You totes got this girlfriend.
0
0
15
@harry_schuh
Harry Schuhmacher
3 years
So proud of my oldest bear, @harrzard09 getting engaged this weekend to his lovely gal Maddy. Well done, son. Another exciting chapter.
2
0
17
@harry_schuh
Harry Schuhmacher
1 year
According to my calculations, this is the 30th #NBWAConvention I have attended in a row. This meeting just reminds me how much I love the beer industry and the people in it. I can't imagine working in any other business. Thank you for drinking beer.
Tweet media one
0
0
16
@harry_schuh
Harry Schuhmacher
2 years
Only in Austin can you organize an unlicensed Fast and Furious-type drift fest downtown with impunity, but we get harrassed for "filming without a permit".
Tweet media one
3
1
15
@harry_schuh
Harry Schuhmacher
3 years
@ellenlovesrich What? Why? Do you even know what you are asking? How about the alternative: Cooks and servers don't ever wear masks, and you stay the fuck home.
0
0
15
@harry_schuh
Harry Schuhmacher
4 years
We're working today on reviewing our 2020 predictions in the beer industry. Surprisingly, given Covid, they aren't as wrong as I expected. That will be our first issue of the new year, and then the second issue is our 2021 predictions. That issue is usually the most read.
2
1
15
@harry_schuh
Harry Schuhmacher
4 years
I love my doggie. She’s a good doggie, the bestest doggie in the land, and I’ll fall on my sword defending that statement.
Tweet media one
0
0
15
@harry_schuh
Harry Schuhmacher
3 years
I'm no lawyer nor god forbid a priggish moralist, but I'm thinking that shelling newborns and their mothers in a maternity ward is not only frowned upon in international law and war crime circles, but just about the most despicable act against humanity one could imagine.
1
3
13
@harry_schuh
Harry Schuhmacher
3 years
Running a craps table for over an hour with hot dice, then losing it all later in blackjack: $500. Spending the weekend with my three baby bears in Vegas = Priceless.
Tweet media one
0
0
15
@harry_schuh
Harry Schuhmacher
4 years
Somebody in my family who doesn’t go out to bars or restaurants — doesn’t even drink — and is very careful with social distancing, tested positive for C-19 and is having a bad time. Folks, this shit ain’t over. Be careful out there. Wear masks.
1
1
13
@harry_schuh
Harry Schuhmacher
4 years
Fun fact: my great-grandfather, Frank Huntress, who was publisher of the San Antonio Express-News, built and opened this building on October 29, 1929, the day the stock market crashed, Black Tuesday, proving that my family has always had miserable timing. Now it's for sale.
Tweet media one
1
1
15
@harry_schuh
Harry Schuhmacher
4 years
@hopnotes I'll be a contrarian and say Goose IPA, because: 1. They would deliver it to me and set it up, 2. The'd clean the line and tap, 3. They'd swap out the keg if it gets old, 4. They'd probably pay me to have it on tap, and 5. Last and least, Goose IPA is a damn solid beer.
4
0
13
@harry_schuh
Harry Schuhmacher
2 years
Does anybody else have a weird sense of uneasiness giving ChatGPT terse commands ... like its feelings might get hurt?
3
0
13
@harry_schuh
Harry Schuhmacher
4 years
When selling beer, there are only three metrics: sales, distribution, and non-buyers. All other reports are variations of these three. And of the three, the most important is the non-buyer.
2
1
14
@harry_schuh
Harry Schuhmacher
2 years
Remembering our fallen soldiers today, who gave the ultimate sacrifice so that we can enjoy our freedoms and families this weekend. Here's to beer and peace. 🍻☮️
0
1
13
@harry_schuh
Harry Schuhmacher
4 years
I'm proud of my hometown in Texas. We are wide open, no mask mandate, and yet I see over 95% of folks still wearing masks of their own volition in public, out of courtesy for others who may still be at risk. That's the way it should be.
1
0
14
@harry_schuh
Harry Schuhmacher
2 years
My corner indy c-store is dingy, a bit run down, dusty, tile floor patched with bits of carpet smelling of old socks, mid coffee, with damned odd willy-nilly assortment ... But .. the owner and his sons greet me warmly every day, and by god yes I chase that dopamine hit.
0
0
14
@harry_schuh
Harry Schuhmacher
4 years
This doggo has sat and slept by my side constantly for two weeks while I was ill. We clearly don’t deserve our dogs.
Tweet media one
2
0
13
@harry_schuh
Harry Schuhmacher
3 years
I know I am perhaps naive, but nothing would make me happier than for the people of Ukraine to push back Putin's army and humiliate him in an urban street fight. Where have you gone, Charlie Wilson? Our nation turns its lonely eyes to you. Woo-hoo-hoo.
1
0
12
@harry_schuh
Harry Schuhmacher
3 years
I salute my veteran friends this weekend for your sacrifices and general bad-assery, and remembering those brave souls who gave their lives so we can enjoy beer and burgers in peace. 🇺🇸🇺🇸🇺🇸 @JTArticle15 @blckriflecoffee @MatBest11x
1
1
13
@harry_schuh
Harry Schuhmacher
3 years
Is there anything that is more troublesome, cumbersome, and expensive; yet also equally needless, dangerous and boring as hot air ballooning?
5
0
13
@harry_schuh
Harry Schuhmacher
3 years
Idk what you say, this still makes me happy on a Friday evening.
Tweet media one
3
0
13
@harry_schuh
Harry Schuhmacher
2 years
Molson Coors getting their money's worth by shoehorning in a third brand into their Super Bowl ... a 3-fer.
2
0
13
@harry_schuh
Harry Schuhmacher
4 years
Ive had high anxiety my entire life as many do. But I remember after I was a beer merchandiser and driver in my 20’s, I felt a great sense of calm. Because no matter what happened, I could always go back to it if I wanted to. And it has given me peace.
0
0
13
@harry_schuh
Harry Schuhmacher
4 years
The greatest invention in the history of the world is, of course, water. Then fermentation, and beer. But past that, electricity. Boy, now that I lacked it, and have it back, I really appreciate it. Electricity is the bomb.
0
0
13
@harry_schuh
Harry Schuhmacher
3 years
@IUnkmike Yes it is. Because nobody fucking cares, nor should they. If you are old and fat, stay the fuck home.
2
1
11