Here's an interesting article by
@Nishad
Ramachandran - Vice-President and Head, Digital Experience of Hansa Cequity on Influencer marketing - From short-term influence to long-term impact. Link -
#influencermarketing
What a fantastic start to this decade.
@cequity
won a silver award at
#ETDigiPlus
awards
@ETBrandEquity
Category: Best Use of AI/ML Campaign: Festive Bonanza Campaign FY20
@MahindraRise
Result: We got significantly low CPR and bought a noteworthy amount of lift in sales.
Marketing of the future is about leveraging data, leveraging technology and creating content, building innovative services that engage customers directly using an ecosystem of collaboration and platform-driven thinking. Full Article:
#forbesindia
#martech
"To be effective, marketers need to stitch together a tapestry of math men and madmen" - S. Swaminathan, CEO, Hansa Cequity. Read the entire blog here -
Arpita Datta, Strategic People Director, Hansa Cequity explains how flexible work hours and work from home options have increased the productivity for Hansa Cequity. Read the entire article -
Today's
@EconomicTimes
has a comprehensive coverage of Hansa Cequity's 'Customer Centricity World 2018 Conference.' Do read the 'Top Strategic CX Trends for 2019' and download report. Link - | ET Coverage - (Page - 13)
#ccw2018
Heartiest congratulations to our new CEO,
@NeerajSangani
! We are certain that his domain knowledge & experience across industries, will take us to heights as we consolidate our leadership position in the market and scale new heights!
'Tata Cliq' is one of the key experience maker using Adobe's Marketing Cloud Platform to be present and provide relevant customer experiences.
#AdobeSummit
#AdobeSymp
"Personalisation isn't driven solely by user information. External & environmental information can be married with customer information to drive hyperpersonalised marketing" -
@Nishad
#Dr_RLBhatia
#WMCongress
@cequity
Prof Rajeev Kumra, Dean Noida Campus (2018-20) & Professor of Marketing, Indian Institute of Management, Lucknow, talks about marketing strategies to increase customer loyalty at
@ET_Edge
#ETCXSummit
#WeMakeCXHappen
Here is an interesting read about 'The all new 4P's of Data Driven Marketing.' It is our belief that taking this new 4Ps approach can break the siloed thinking chains of our minds, the brands and the customers can do a tango to the beat of data. Link -
On this auspicious day, Hansa Cequity's family wishes that may your life be filled with joyful, wholesome and peaceful days. Happy Dussehra to you & your family!
#HappyDussehra2022
#HansaCequity
Team Hansa Cequity is proud to share that we have won two gold medals at the 10th ACEF Global Customer Engagement Awards for Data Driven Marketing for Effectiveness and for Mobile Marketing for Successful use of Technology!
@NeerajSangani
#Datadrivenmarketing
#CustomerEngagement
Hansa Cequity's Chief Analytics Officer - Mr. Maheswaran Mahalingam spoke today at 'The Machine Conference 2019'. He highlighted the importance of 'Analytics beyond Data Science and CoEs'
#machinecon2019
"Do not leave the CX team on its own island. It is easier to integrate technology than to integrate people". -
@NeerajSangani
, our CEO, talking about the right CX strategy, at
@ET_Edge
. To know more:
#ETCXSummit
#WeMakeCXHappen
Hansa Cequity has been certified as one of the best Data Scientist firms to work for by
@Analyticsindiam
.
We strive to provide connected customer experiences for our clients using data analytics as the pivot for better business outcomes. Proud of our Data Analytics team.
Over $4.7 trillion has been invested in digital transformation initiatives around the world. Shockingly, only 19% of consumers could report any significant improvement in the experiences that their banking, retail, or healthcare provider offered them.
#digitaltransformation
Did you know?
#CustomerExperience
extends beyond your products, customer service, technology, procedures, and marketing strategies! It's also about the impression you make on every other client that matters.
Stay tuned for more interesting updates!
#Techunplug
โOpen banking ushering in a new world of opportunityโ highlights how the retail sector is facing the severest competition from the online segment, with the latter causing a dramatic impact on footfall and sales.
Read the full coverage on this link - .
In a recent research on Open Banking by Cequity, it was found that 62% of the respondents want their banks to manage their finances. In addition, they want the banks to help them monitor their expenses and notify them in case they exceeded their budget,โ
"Talking of the simplest use case metrics, open rates of bank account statements have gone up from a single digit rate to 40-50% solely using e-mail personalisation" -
@Nishad
@cequity
#dr_rlbhatia
#wmcongress
SMS/ Email campaigns emerge as one of the cheapest and most effective ways to communicate with the customers, given the level of
#personalized
#targeting
that can be achieved through these. Read the entire whitepaper here -
Does including an emoji in your subject line help or hinder your email campaign? Do they make your email stand out among the others? Or do they just annoy your subscribers?
Make an informed decision.
#WorldEmojiDay
Ref:
In a recent coverage by Forbes, Hansa Cequity's CEO - S. Swaminathan explains why
#dataconfidentiality
and privacy should be a primary right which Indian consumer needs to demand, as the economy becomes more and more digitally driven.
Hansa Cequity firmly believes that while data is a critical input to analyse, behavioural science plays a significant role in the study of customer experiences.. The study would juxtapose behavioural science against data analytics.
Click to participate:
70% of business leaders expect marketing AI to be critical for the future success of their businesses. In addition, 69% of early adopters have seen moderate-to-significant value as a direct result of AIโs implementation.
#artificalintelligence
Building a strong successful marketing landscape requires a well-planned strategy and the right resources. And we've got the perfect solution for you! โTo get all your marketing questions answered, click:
#MarTech
#ConnectedCustomerExperience
@MMA_APAC
Presenting our 2nd Speaker speaker, Sandeep Verma who will be talking about "Sailing through the changing customer behaviors & preparing better strategies" for CX Leaderโs perspective" at the 2nd edition of The ET CX Virtual Summit. Join in to catch this insightful session!
#GenerativeAI
has gained widespread attention, but its implementation in organizational systems remains a challenge. To unravel this, AIM Research organized a roundtable discussion with
#AI
experts. Want to know more? Simply click on this link:
This will serve as a vital tool helping stakeholders to assess the potential costs and benefits associated with different implementation strategies, whether it be through API or open-source pathways.
Read more-
@hansa_cequity
#ai
#llm
#generativeai
Introducing Cequity Genius โ an intelligent image analytics model that uses AI/ML to create effective campaigns. The model extracts several meta-data points from the image including facial expressions, colour combinations, brand name & more!
#CequityGenius
Jerry Wind, Lauder Professor Emeritus, University of Pennsylvania, has received 4 major marketing awards for his exceptional work in the industry. He will be delivering the Valedictory Note at the
@nasscom
MarTech Summit 2022.
Register here