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@gkbalogs

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▪︎ Building Africa's Biggest Healthy Food Chain @sofreshng ▪︎ Lead at @scaling_partner Scaling is hard. We make it easier! CLICK LINK TO BOOK A SESSION ⬇️

Lagos
Joined April 2011
Don't wanna be here? Send us removal request.
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@gkbalogs
Geekay
4 days
When @abimsbalogun told me she wanted to write a book, I was beyond excited, because I know how deeply passionate, she is about seeing others succeed, and Start Small, Scale Big is a testament to that. She’s distilled all her hard-earned experience and wisdom into this book.
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@gkbalogs
Geekay
3 years
If you attended my wedding in 2007, I have a 7 month old at the moment, kindly check your email for further instructions.
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@gkbalogs
Geekay
4 months
America is a crazy country, to think thousands of people own such jets and just casually fly their families and friends on trips. That economy is almost bottomless.
@Gidi_Traffic
GIDI
4 months
POV: having your own jet and flying your family around ✍🏽
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@gkbalogs
Geekay
4 months
14 Years Later! Frame 1: November 5th, 2010 just came back from the Ketu/Mile 12 market to stock up for the next day store opening. Frame 2: 14 years later, 5 States, 12 locations, 150+ team members, 500+ vendors and suppliers, billions of naira sold, 300k+ customers served by
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@gkbalogs
Geekay
5 years
A short story June 2013, I called my wife and business partner @bimsofresh and told her we would have to close our fledgling and failing business after sinking about N15 million over a period of 3 years with no returns. Thread 👇
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@gkbalogs
Geekay
2 years
I feel so at home, from the keke marwa, okada, the bumper to bumper traffic, roadside markets, driving style, car horns, littered streets, and the smell. It's like travelling from Lagos to Lagos.
@gkbalogs
Geekay
2 years
India 🤝 Nigeria
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@gkbalogs
Geekay
5 years
9 years ago, new in Lagos I just wanted to sell fruits and vegetables in a clean, hygienic and serene environment. 9 years on we are building Nigeria's fastest growing healthy food chain with 9 branches employing about 150 people. Its amazing what a simple idea can become.
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@gkbalogs
Geekay
7 days
Oyin says Happy Independence Day 😍.
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@gkbalogs
Geekay
10 months
Let me try to provide more context to this tweet, but the story is long. When I started my career at Chevron, I worked offshore, so I chose to live in Ilorin for the first year, meaning that I could pay for a spacious 3-bedroom apartment with less than 3% of my annual income.
@gkbalogs
Geekay
10 months
I never paid up to 5% of my annual salary until I moved to my house.
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@gkbalogs
Geekay
4 years
Refineries are one of the most complex facilities to run, worked in some home and abroad for 13 years. They are capital, technology and management intensive operations, yet low margin. It's a precise science. The Nigerian government will never ever be able to run a refinery.
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@gkbalogs
Geekay
5 years
And so we completely reimagined the business and flipped the crisis, 7 years after we moved from that 30sqm corner shop in Ogba, with 2 staffs to over 150 staffs and 10 outlets.
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@gkbalogs
Geekay
3 months
NNPC Refineries must hold the joint record for the world's longest running scam together with Ajaokuta steel.
@channelstv
Channels Television
3 months
PH Refinery Will Start Production By August, We Are Not Lying - Mele Kyari
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@gkbalogs
Geekay
4 months
@niyiakinmolayan One way or the other, breakfast will be served.
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@gkbalogs
Geekay
1 year
I am thoroughly confused. I have been at the immigration office at Alausa since 7.30am with so much chaos and confusion. 2 officers came into the room now and commamded everyone to stand up, and they started a praise worship session, followed by a long prayer session.
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@gkbalogs
Geekay
6 years
Your salary is the bribe to forget your dreams. FALSE! My job takes all my time, I have to quit to pursue my dream. FALSE! Listen, one of the best things that can happen to an aspiring entrepreneur is working in a structured coy. Let me share a few tips on transitioning THREAD
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@gkbalogs
Geekay
4 years
It's like Paystack but for Healthy Food. *practicing my next pitch
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@gkbalogs
Geekay
3 years
@beebah5 Can you babysit? I'll pay you in Parfait.
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@gkbalogs
Geekay
1 year
One of my pet peeves about Nigeria is how comfortable we are with mediocrity and stagnation. I first travelled via Ojota park almost 30 years ago. Yesterday, I went to pick up a package, and there have been no significant improvements to the park itself, offices, and shops.
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@gkbalogs
Geekay
3 years
I missed it for my 2 boys, now I have superior wisdom. Let me first email all my groomsmen and bridesmaid. They can do 2 weeks each, very doable I must say.
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@gkbalogs
Geekay
3 months
I'm always pushing my luck with a low-fuel tank, never in a hurry to buy more. Today, the worst happened while driving on the third mainland bridge with my wife in the car. We (I) ran out of fuel and the car came to a stop. Fortunately, like a scene from a movie, a guy appeared
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@gkbalogs
Geekay
1 year
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@plsLoveaintreal
Adunni🏆
1 year
Post a throwback that didn’t make people see the new you coming😂
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@gkbalogs
Geekay
1 year
I am not an economist, but there's a lot structurally wrong with our economy. How are the banks declaring massive profits, but the real sector is struggling badly and even closing shop. Who and what are they financing?
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@gkbalogs
Geekay
10 months
1. Clearly define your financial goals, especially when starting out. 2. No matter how much you earn, you need to spend less to have a chance at building wealth. 3. As your income increases, set a cap on your spending & channel the surplus into a diversified investment portfolio.
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@gkbalogs
Geekay
1 month
Life really does come full circle. I can't believe I'm about to drive my 16-year-old off to start his IB Diploma! In two short years, he'll be in college, carving his own path. How did I, once a kid, end up with a son ready for university? Parenthood is a wild, beautiful ride
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@gkbalogs
Geekay
4 years
Started with an idea. Turned into a dream! Then a mission! And a clear vision! With a committed Team! Now we are here and we move!! 9 location (1 isn't on the map), another 1 coming soon to make it 10, can you guess missing location & the next location? Your dreams are valid.
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@gkbalogs
Geekay
4 years
Short story 2010: 1st Juice bar 2020: 1 of 10+ outlets
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@gkbalogs
Geekay
2 months
You are allowed to protest, but it must be against the protest. You cannot actually just protest, except you are protesting against the protest, then your protest is ok. In summary protest is dangerous, but protest against the protest is welcomed and advantageous to the
@AyoShonaiya
Ayo Shonaiya
2 months
Okay, so let me get this straight. This is a protest specifically against a protest…🤔
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@gkbalogs
Geekay
3 years
Crazy awesome 2 weeks!! Became a father to a teenager and a 10 year old. Became a new parent (I bet you didn't se that coming), lock down chronicles Got selected as top 50 finalist for ABH 2021. Got to the last stage of interview for a major fellowship.
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@gkbalogs
Geekay
1 year
Even people laughed at me and my wife at the beginning, that we were selling pineapples and apples. People will always have an opinion about doers, just keep doing.
@tosinolaseinde
Olúwatósìn Olaseinde
1 year
I wonder how the Wright brothers felt when they were trying to put a metal iron in the sky to fly people in it. I’m sure some people laughed at them in the beginning thinking they were crazy. Now just look at it. We are all grateful for that masterpiece execution of idea.
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@gkbalogs
Geekay
1 year
I am Olagoke Balogun. My business is @sofreshng So Fresh is a Restaurant Chain that sells fresh, delicious, nutritious, and healthy food. If you can't simply & coherently describe your business like this, with no buzzwords, go back to the planning table. Now who wants to try?
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@gkbalogs
Geekay
4 years
I am trying not to be proud.
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@gkbalogs
Geekay
4 years
We are going back to the basics. To the answer! Farm, here I come!
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@gkbalogs
Geekay
2 months
My Ghanaian friend's daughter getting married came all the way to Lagos, Nigeria, to sow her bridal wears. Shout out to all the fashion creatives putting Naija on the map. Could we have an afrofashion movement similar to Afrobeat?
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@gkbalogs
Geekay
2 years
This place i passed now just resemble under bridge in Apongbon 😁.
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@gkbalogs
Geekay
2 months
@Babajiide That room will catch fire 😆.
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@gkbalogs
Geekay
3 years
@Lohluh Not until after the wedding guests have fulfilled their obligations.
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@gkbalogs
Geekay
4 years
For any Small Business Owner in Lagos that has been affected by the destruction in Lagos over the last 3 days, please reach out to teju.abisoye @lsetf .ng
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@gkbalogs
Geekay
1 year
@bd_bunday We did Hail Mary and some Islamic recitation for balance.
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@gkbalogs
Geekay
6 months
For every PZ, GSK, Unilever, that leaves or cuts back, hundreds of SMEs fail every day. I don't think we are contextualising this trend enough. The current economic situation has a much more significant impact on Nigerian businesses as a whole, compared to the large corporates.
@LeadershipNGA
LEADERSHIP NEWS
6 months
140-yr-old PZ Cussons Considers Leaving Africa Over Nigeria’s Sales Plunge
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@gkbalogs
Geekay
4 years
This is the latest way AMAC and the Abuja Municipal Government are fleecing struggling business in Abuja. So Fresh is to pay N250,000 or risk being sealed within the next 3 days.
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@gkbalogs
Geekay
6 months
This is why I disagree with people who say, 'you are starting all over again' when you start a new venture, a new career, or the famous japa. No, you are starting with a lot of experience, knowledge, self-awareness, and network. In no time, you'll rise to the top. Just do it!
@taadelodun
Toyyib Adewale Adelodun
6 months
@AskMichaelTaiwo So so true. At 30 years old, I was back in the university as an undergraduate with lots of 18 and 19 year olds in London. One of my best decisions ever. One good thing about that age is that, your experience guides you a lot and you are a pillar of support to younger people.
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@gkbalogs
Geekay
10 months
Oh, I see the Chevron part is throwing people off: 1. I started my career at Mr. Biggs earning N27,500. 2. At Chevron I met lots of managers with 15+ years broke and in debt. The most important thing is to learn the principles and apply them to your specific situation.
@gkbalogs
Geekay
10 months
Let me try to provide more context to this tweet, but the story is long. When I started my career at Chevron, I worked offshore, so I chose to live in Ilorin for the first year, meaning that I could pay for a spacious 3-bedroom apartment with less than 3% of my annual income.
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@gkbalogs
Geekay
5 years
Salads were boring, so we switched it up - Lessons from my 10 years running So Fresh! Click link to read...
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@gkbalogs
Geekay
1 year
How it started Frame 1: @abimsbalogun and I just returned from Ketu/Mile 12 Market, a day before opening the first So Fresh store (then known as Fruitivegies) in 2010. Frame 2: Official Opening of the first So Fresh store in Ogba, Lagos, November 6, 2010.
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@gkbalogs
Geekay
1 year
I'm incredibly grateful for the support from family, friends, investors, my team, and mentors throughout my journey. Special thanks to my wife, Abimbola @abimsbalogun for her brilliant leadership. Together, we've been creating magic for the last 12 years.
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@gkbalogs
Geekay
4 years
One of the greatest atrocities ever committed in Nigeria is the reversal of the sale of those refineries by Yaradua, set the country back by another 20 years. Aside from corruption, the Nigerian state is grossly incompetent to run such complex operations even if they wanted to.
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@gkbalogs
Geekay
3 months
What's happening in Lagos? This is now beyond a Lekki issue. I practically swam to work from Berger express to Alausa, through Oregun, Mobolaji Bank Anthony to Ikorodu road, all flooded!! Feels like it's gotten worse compared to previous years.
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@gkbalogs
Geekay
4 years
You can be positive about Nigeria, but there's no need lying that there's progress or that things are getting better, because they are not. They are indeed getting worse by all metrics. And positivity does not move the needle.
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@gkbalogs
Geekay
3 years
I have a gift for you all. My team put this FREE MEAL PLAN together with you in mind to make healthy eating easier, less boring, more convenient and to help you stay on track with your healthy eating goals. Visit to download your copy, it’s FREE!
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@gkbalogs
Geekay
4 years
If you are above 40 and you feel thsse protests is an irritant and does not concern you. Firstly, shame on you. Secondly realise this is for your children and borrow yourself some sense.
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@gkbalogs
Geekay
4 years
Today we launched our newest and our 2nd store this year, at Oniru, Shoppes Mall, 8 Akiogun, Oniru in the middle of a pandemic that has seen our sales deep by over 70% at some point. Thanks for showing up, & the congratulatory messages. Thank you to the amazing @sofreshng team
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@gkbalogs
Geekay
5 years
After some careful deliberations, we took a step back to 1. Evaluate our Strategic Narrative 2. Dig into our data & make sense of it: customer demography, sales, buying patterns etc. 3. Explore opportunities within our value chain. 4. Learn from our existing customers: FEEDBACK
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@gkbalogs
Geekay
4 years
What I think OBJ did in the first 8 years was to correct our course with sound policy and economic choices, unfortunately the next 14 years has been in reverse. Who's going to set us on a correction path again? 2023 seems to be another 1999 opportunity.
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@gkbalogs
Geekay
10 months
When I moved to Lagos, I started from Berger (not Lekki as a big oil boy), I needed far less than a month's salary to cover my rent. It took me another 4 years to upgrade to Magodo-Isheri, still requiring just a portion of my monthly salary rent. Next move was into our house.
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@gkbalogs
Geekay
4 months
LITTLE BEGINNINGS Stumbled on old pictures & I am amazed at how far we have come from this tiny 3 sqm office in our corner shop at Ogba to building @sofreshng , Nigeria’s pioneer and leading healthy food chain. It's been a long and gruelling journey Frame 1: Me in the tiny 3qm
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@gkbalogs
Geekay
1 year
I grew up in Ilorin, and every time i return, it's same of same. Subconsciously, we have been conditioned to accept the status quo, and so you easily become the odd one out once you attempt to deviate from that mediocre norm. It's so tiring for someone like me, living here.
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@gkbalogs
Geekay
6 years
I started @sofreshng 6 years before I quit my last job, after growing it to a chain of 3 stores from a small corner shop in ogba. Today, So Fresh has 8 stores across Lagos & Abuja with over 100 staff and still groiwng.
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@gkbalogs
Geekay
10 months
During this period, all my savings were directed towards growing my business and other investments. It's been a lengthy journey, but here's a summary:
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@gkbalogs
Geekay
4 years
People ask me all the time, how do you get to hire loyal, passionate and committed employees? I ask them in return, why should they be loyal to the company?
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@gkbalogs
Geekay
3 years
One of housekeepers 6 years ago, resumed this week as our IT Support Officer @sofreshng He shared with me yesterday how I showed him basic mathematical operations in excel 4 years ago influenced him to pick up interest in learning more about IT. Tony's story is inspiring.
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@gkbalogs
Geekay
4 years
Celebrated 10 Years of great work @sofreshng with my boo of life @bimsofresh
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@gkbalogs
Geekay
3 years
Lekki 1 got a second dose of freshness.
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@gkbalogs
Geekay
5 months
@seyedele Lol... you'll soon BYOB (bring your own bag)
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@gkbalogs
Geekay
3 months
The ongoing drama with the Dangote Refinery and the FG should spark a broader conversation about government's relationship with businesses in Nigeria. What Dangote is currently experiencing now is similar to the challenges many businesses without leverage, face daily. Should
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@gkbalogs
Geekay
10 months
I never paid up to 5% of my annual salary until I moved to my house.
@Sisi_Yemmie
SisiYėmmié.com 🌶
10 months
What percentage of your salary is rent taking?
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@gkbalogs
Geekay
2 years
Merry Christmas from all of us 🎉❤️
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@gkbalogs
Geekay
3 years
11 years ago, I started my company with just 1 staff, today we've grown to over 150 members across 3 states in 14 locations and counting. Our people continue to be at the center of our growth and success.
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@gkbalogs
Geekay
4 years
While Nigerians looks for silver bullets to set the country on a path of growth & development, it's everyday decisions like this that compounds over time to either take us forward of keep us in the reverse gear. Our policy formulation & economic choices leaves less to be desired
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@gkbalogs
Geekay
4 years
The painful part of the decisions the current government has taken over the last 5 years is that the real effect may last the next 15 years to correct, before we even talk of moving forward.
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@gkbalogs
Geekay
5 years
We quickly found out what was working, what was not working around our product, customers, processes, people, location, business model.
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@gkbalogs
Geekay
4 months
Economics is an underrated field of study.
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@gkbalogs
Geekay
1 year
We recited Hail Mary, and then they called an alfa to pray.
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@gkbalogs
Geekay
4 months
The best time was May 29th, 2023. The next best time is now! JUST DO IT!
@BloombergAfrica
Bloomberg Africa
4 months
Nigeria considers temporarily suspending import duties on staple food, drugs and other essential items to slow inflation
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@gkbalogs
Geekay
5 years
How have you been able to work with your wife? Easy... when she's this pretty it sure helps 😘 On a more serious note 1. Ensure you have an alignment on the mission and vision for the organisation. 2. Have clearly defined roles, responsibilities and designation from the start
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@gkbalogs
Geekay
9 months
Sometimes, you just need to stay in your area of advantage and strength until you win.
@TansuYegen
Tansu Yegen
9 months
Between life and death😨
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@gkbalogs
Geekay
5 months
Wealth does not compound by default, but you see poverty, its default is compounding.
@gboukzi
OG Waheedi.
5 months
Nothing compounds more than poverty in this life. Not a single thing.
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@gkbalogs
Geekay
5 years
Thank you Moe. I run a chain of 9 restaurants and I would have thought this is basic customer service. It's a minimum expectation of any of my managers. In fact now that you have put it out I will go ahead and create a process around this @sofreshng in case anyone is in doubt.
@Mochievous
Moe
5 years
Can we talk a little about customer service? I love Danfo but I brought over 50 people in today (rainy Sunday evening) and every one who stayed bought something. Yet the Manager couldn’t walk up to us to say “thank you” or even ask what the event was about.
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@gkbalogs
Geekay
4 years
When handling customer complaints, the one question to ask is: How do I turn this into a win? Because 'Your most unhappy customers are your greatest source for learning' -Bill Gates And when you win them over they are easily your biggest evangelist and ambassador.
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@gkbalogs
Geekay
1 year
You spoke and we listened, now you can have the best of both worlds with @sofreshng new WARM BOWLS! A perfect blend of delicious and nutritious. It's real food you love. and it's good for you. I am so excited to bring this to you in collaboration with the amazing Chef @imoteda
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@gkbalogs
Geekay
4 months
KEEP FAITH and remember "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." – Charles Darwin Times are dire, and what worked three years ago may not carry you through the current rough waters. It's time to bin
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@gkbalogs
Geekay
5 years
It did not help that around March of 2013 there was a road closure on Wempco Road due to construction which paralyzed our business, so by June 2013, things were looking dire with no future. We were practically stalled, low sales, no growth, no profit, rising cost and no way out.
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@gkbalogs
Geekay
7 months
The day I sell my business for unbelievable liquidity, people will be advising and postulating online how it's a bad deal while I will be sipping some So Fresh Zobo in Miami..., can't wait.
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@gkbalogs
Geekay
1 year
Ibadan, we are here! Join me at the grand opening of @sofreshng tomorrow, Saturday, 20th of May 2023 by 10 am, 4, Town Planning Way, Ring Road (Mobil Junction) Bring a friend, let’s raise a toast to good health, great food, and the joy of new beginnings in Ibadan!
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@gkbalogs
Geekay
4 months
@cyberomin 800k is massive anywhere in Nigeria.
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@gkbalogs
Geekay
4 years
LITTLE BEGINNINGS Stumbled on old pictures & I am amazed at how far we have come from this tiny 3 sqm office in our corner shop at Ogba to building @sofreshng Nigeria’s leading healthy food chain. How on earth did we move from this to been valued at millions of $$$$. Thread 👇
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@gkbalogs
Geekay
3 months
Food business is different from Food delivery business. I did Food delivery for 10 years and it's the hardest thing I have done till now. At a time, we had over 25 delivery bikes and then I recognised that we were already in 2 separate businesses. 2 years ago, we outsourced all
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@gkbalogs
Geekay
1 year
Last Saturday we opened our newest @sofreshng location in Port Harcourt, making it the 5th state and counting. One of the questions I get asked the most is how did you grow from that small corner shop in Ogba to 15 locations, over 150 staff, and millions of $$ in revenue.
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@gkbalogs
Geekay
3 years
Who can explain to me why my son prefers Garri to cereals 🤦‍♂️🤦‍♂️ or I am alone on this? Sunday morning, he wants garri and moimoi🤔., this one will not like to japa ooo.
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@gkbalogs
Geekay
6 months
This Airpeace story reminds me of the battle BA gave Virgin when they launched. They almost ran Virgin out of town. Those companies fight dirty. I am sure Airpeace's mgt is ready. It's not just about the price war. Large Corporations hate competition.
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@gkbalogs
Geekay
4 months
MISSION WAS CLEAR AND AUTHENTIC: We were driven by impact, to change the way Nigerians shopped for fresh produce and their relationship to food. These notes are now 13 years old years old and everything still holds true for So Fresh till date.
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@gkbalogs
Geekay
10 months
@alienyxx 1. Shares on NGX 2. Treasure bills 3. My Business 4. Staff Cooperative Investment Schemes 5. Workplace Investment Plan 6. Property (Land), wish I did more of this.
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@gkbalogs
Geekay
3 years
Did they import the Nigerians at Ever Care?
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@gkbalogs
Geekay
4 months
Thankful dad. Joyful dad. Proud dad. Congratulations to my exceptional boy!! The world is not ready for you. Shout out to the mother of the year, every year, and always @abimsbalogun you rock!!
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@gkbalogs
Geekay
4 years
What hapened at #AlausaProtest was ORGANIZED CRIME and the @PoliceNG & RRS stationed laughed it away as they videoed the victims. The government cannot even engage the youths intellectually but have defaulted to type; VIOLENCE What a shame #EndSWAT #EndSARS #EndPoliceBrutality
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@gkbalogs
Geekay
3 months
January 2010, two months into starting my business in a small 25sqm corner shop in Ogba, government officials came in one day and said, "this shop looks like it's from abroad, so we must levy them properly; they can't claim they don't have money." We were just two months old;
@gkbalogs
Geekay
3 months
The ongoing drama with the Dangote Refinery and the FG should spark a broader conversation about government's relationship with businesses in Nigeria. What Dangote is currently experiencing now is similar to the challenges many businesses without leverage, face daily. Should
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@gkbalogs
Geekay
5 months
14 years ago, we planted the seeds of @sofreshng in Ogba. Back then, we called it 'Fruitivegies' 🍓🥕 – a literal take on what we were trying to sell: whole fruits & vegetables. Today, our name reflects a promise we make to you every day: "It will always be So Fresh."
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@gkbalogs
Geekay
1 year
The earlier we realise that we can not AI, Blockchain, or tech our way out of basic fundamentals like food, power, transport system, water, pri. & sec. education, & security, the better for us. Yes, those shiny stuff will deliver some results, but not at the national scale.
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@gkbalogs
Geekay
2 months
I recently started consulting for entrepreneurs trying to grow and scale their businesses. A recurring theme I’ve noticed is the belief that there’s a magical solution or shortcut somewhere that will make the process easier, smoother, or require less effort. E no dey!! Building,
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@gkbalogs
Geekay
10 months
Context: this was during my 9-5 days, yes, I was earning well, but I had colleagues paying well over 25% because that was what they prioritized. The key message is living below your means and delaying gratification.
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@gkbalogs
Geekay
4 years
What's not to love about this country. All logistics company and SMEs with logistic capacity will now have to pay a minimum of 50k per bike to Lagos state aside other myriad of licenses.
Tweet media one
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@gkbalogs
Geekay
1 year
I can't believe my Muslim neighbour told me he's on vacation in the US. Which serious Muslim goes to the US during Sallah? I need new Muslim neighbours, fast.
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@gkbalogs
Geekay
2 months
@Babajiide Probably drive them straight to Alagbon.
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