Gareth Boyd @garethaboyd Twitter profile | Pikagi

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Gareth Boyd

@garethaboyd

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848

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Entrepreneur, SEO & startups since 2003. Building portfolio of sites/ecommerce. Run SEO & digital PR agency @forteanalytica & Forte Growth Podcast.

https://t.co/6zvJKZ3m7G

Joined August 2008

Don't wanna be here? Send us removal request.

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@garethaboyd

Gareth Boyd

16 hours

𝗟𝗶𝗻𝗸 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗶𝗽: STOP building links only to internal pages. Start building to your homepage and internal pages if it looks natural! Build links on pages with traffic or rank as Google already reward them. Keep doing this over and over, or outsource it.

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@garethaboyd

Gareth Boyd

1 year

@StealthElectron @dieworkwear Luis Sans

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@garethaboyd

Gareth Boyd

2 months

@AdamSinger I love the "Various Roles" part of 10 years haha.

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@garethaboyd

Gareth Boyd

3 months

@creation247 It’s not a fact.

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@garethaboyd

Gareth Boyd

2 months

@RadioGenoa I want to know what this man is doing….? Think they needed you here @seo_mafia_

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@garethaboyd

Gareth Boyd

9 months

@TheSpursCamp Winks is a solid player, but defensive football killed his progress under Conte/Jose. I hope he does well. True Spurs fan and product of the academy!

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@garethaboyd

Gareth Boyd

2 months

If I were to start a business, such as plumbing, roofing, dentistry, a lawyer, or an accountant and wanted quality leads, I would do this... Build a very basic and simple site. The aim is to exert authority and trust, not to Google but to potential customers. Structure: about,

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@garethaboyd

Gareth Boyd

9 months

@thespursweb So so so wrong. Spurs midfield is x10 better than Arsenals.

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@garethaboyd

Gareth Boyd

2 months

You are now a Google Search Engineer. How do you fix organic search?

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@garethaboyd

Gareth Boyd

4 months

@chrisshipitv @AP @AFP @Reuters Nothing to do with this?

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@garethaboyd

Gareth Boyd

2 months

Write a caption for these guys in your industry.

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@garethaboyd

Gareth Boyd

2 months

Google in 2018: All medical content should be written by experts, preferably doctors, nutrionists etc. Google in 2024: Let’s rank Reddit with answers from BobLovesCats232 on the internet for medical search queries!

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@garethaboyd

Gareth Boyd

5 months

New MacBook Pro — my wife will kill me. Any veteran husbands that can give me some solid excuses, other than I wanted a new one? 🤷‍♂️

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@garethaboyd

Gareth Boyd

1 year

@PolitlcsUK Errr, so beer is more important than cost of fuel, gas, electric, stagnation of an economy, average wages and the list goes on. Oh, yeah and taxing the shit just about out of any living or dead citizen. Sorry, yeah, 'cheap beer' is great, even though it isn't cheap.

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@garethaboyd

Gareth Boyd

9 months

WTF – Entitled SEOs think they DESERVE traffic?! Boo hoo, you’ve lost traffic. 😭😭 Your niche site got a ‘kick in the dick’ ( @emilshour for that quip 😂). Chances are… your site deserved it. Some of our sites got DROPKICKED – looking at it from a user’s perspective, I can

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@garethaboyd

Gareth Boyd

4 months

If I was on the SEO team at Forbes. I think I would actually be concerned regarding this update…

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@garethaboyd

Gareth Boyd

3 months

Ultimate 'words' that are a dead giveaway it's AI content and show zero signs of any editing: "Navigating" "Understanding" "Jump in" "Dive in" "You might be wondering" "So, let's get started" "Keep an eye" "Remember, understanding..." "Forge" "Elevate" – I actually hate this

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@garethaboyd

Gareth Boyd

9 months

There is something seriously going wrong at Google. I have never, ever, seen so many back-to-back updates. Ever. This is getting ridiculous!

@googlesearchc

Google Search Central

9 months

Today we released the October 2023 core update. We'll update our ranking release history page when the rollout is complete:

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@garethaboyd

Gareth Boyd

1 year

On one of my test sites with over 800 articles… always wondered why I didn’t get on Discover much. Resized all images to the minimum rq of 1,200 wide and 💥! Organic traffic off the races 🐎 🚀

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@garethaboyd

Gareth Boyd

7 months

If something in SEO works. Why does some (wannabe) guru want to blab his mouth on Twitter about it? I've become totally disillusioned by this whole SEO Twitter because of this. If something WORKS, it only works until it doesn't. Hence, I have been less active here. Total

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@garethaboyd

Gareth Boyd

5 months

All these fancy expensive SEO tools. Yet, Google Search Console is one of the most underutilised. I spend more time in Google Search Console than GA, Ahrefs or any other SEO tool for that matter!

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@garethaboyd

Gareth Boyd

9 months

@LastWordOnSpurs Reminds me of Dawson/King doing team huddles before matches under redknapp!

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@garethaboyd

Gareth Boyd

9 months

@thespursweb Other way around it would have been a penalty and a red card.

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@garethaboyd

Gareth Boyd

1 year

Rank and bank, baby! 🚀 Kickstart your niche site with 2 quality handpicked links! Enter by retweeting, liking this, and reply with JUICE. Links will be a minimum of DR50 and relevant to the niche. 🔥 This is ideal for new or slow-growing niche sites.

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@garethaboyd

Gareth Boyd

5 months

White hat SEO waiting for links to appear…

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@garethaboyd

Gareth Boyd

9 months

Indians are literally sleazy salespeople. Call me racist, sexist, or whatever. There I said it.🤷‍♀️ "Dear sir, do you want to buy link?" 1 day later. "You still not reply, want to buy link?" Again 2 days later, then 5 days, then a week. "You still not

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@garethaboyd

Gareth Boyd

11 months

@thespursweb Gomes round 2...

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@garethaboyd

Gareth Boyd

9 months

@thespursweb If he starts regularly as our "main" striker... I could see Sonny get 25-30 goals this season. He's INSANELY stepping up in Kane's absence. In general, the whole team I think was in Kane's shadow. Never been so optimistic under a new manager THIS fast! #COYS !!

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@garethaboyd

Gareth Boyd

1 year

Has it been 6 months or more and your content still isn't ranking? 😢 This is a great way to track, update and ensure the best chance of ranking. 🚀 In simple terms. 🛑 No jargon.

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@garethaboyd

Gareth Boyd

9 months

Rand Fishkin drops some hard truths. 😟 "Playing the Google, Facebook, Instagram, and YouTube game. Eventually, you're gonna lose." Perfect timing for this podcast as the landscape of Google is changing and marketing in general is changing faster than ever. @mrjamesdelacey and

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@garethaboyd

Gareth Boyd

1 month

A lot of people need to be questioning the guy who lead the new "search experience" product... Introducing @rajanpatel . The new Search team at Google are insanely out of touch with publishers and most importantly, the average user. Any credibility that Google has built has

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@garethaboyd

Gareth Boyd

6 months

𝗠𝘆 𝟮 𝗯𝗿𝗼𝘁𝗵𝗲𝗿𝘀 & 𝗜 𝗵𝗮𝘃𝗲 𝗮𝗻 𝘂𝗻𝗳𝗮𝗶𝗿 𝗦𝗘𝗢 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 – 𝗰𝗼𝗺𝗯𝗶𝗻𝗲𝗱 𝟲𝟬+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. Also, a sister who does copywriting and email marketing. Our goal? Generational wealth.

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@garethaboyd

Gareth Boyd

3 months

Google must be DELUDED to think the average user/consumer would want to pay for AI-powered search results.

@TIME

TIME

3 months

Google is considering charging for new premium AI-powered search features, according to a report

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@garethaboyd

Gareth Boyd

16 days

How much are you betting that these become popular again because of AI data mining?

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@garethaboyd

Gareth Boyd

6 months

I want to know who runs this profile 😂

@googlehonesty

Google Search Honesty

6 months

What a year 2023 was! 💩niche sites decimated 💩livelihoods ruined 💩businesses bankrupted ✅Reddit posts from 2015 win ✅Big brands ranking at the top of SERPs, recommending themselves win ✅High DR sites win ✅Forbes wins❤️ ✅Parasite SEO wins Let's make 2024 even better!

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@garethaboyd

Gareth Boyd

1 year

There you have it. Ricky from Income School's site is as good as dead.

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@garethaboyd

Gareth Boyd

3 months

Our close competitor has gone from 500k organic per month to literally zero. Brutal.

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@garethaboyd

Gareth Boyd

5 months

If you think SEO is installing RankMaths or Yoast and making sure the keyword target is green. You have a long way to go.

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@garethaboyd

Gareth Boyd

2 months

The most underrated SEO tool ever is most definitely not Ahrefs or Semrush. It doesn't get as much credit as it should, and you probably should spend more time looking at the real-time data it provides. It's called Google Search Console, and it's free...

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@garethaboyd

Gareth Boyd

2 months

Schmuck alert! I cannot stand people who block you because of differing opinions... must have insecurity problems. Algorithmic authorship is the new buzzword, apparently.

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@garethaboyd

Gareth Boyd

9 months

@TheSpursExpress @keepupau This man is literally the younger version of Harry Redknapp! So straight to the point and speaks in a way most supporters can resonate with! ❤️

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@garethaboyd

Gareth Boyd

9 months

@thespursweb First half he was closed down very fast and not given time on the ball. Second half he played better when Arsenal started to go off their hard press.

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@garethaboyd

Gareth Boyd

2 months

@googlesearchc Well that’s a big bag of disappointment.

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@garethaboyd

Gareth Boyd

2 months

After a call with a gutted client who had a dedicated blog around a niche with first hand experience, unique photos and clear authority on the subject matter. However, it’s apparently clear Google has indicated that dedicated niche blogs cannot be trusted. “One bad apple can

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@garethaboyd

Gareth Boyd

4 months

SEOs and their sites the past while:

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@garethaboyd

Gareth Boyd

2 months

@BoyPugster @iamtomskinner Your debating that cleaner air is more of an important stance than trying to reduce or get rid of the knife culture that is rife in London?

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@garethaboyd

Gareth Boyd

3 months

It's becoming quite nearly very apparent what Google is classifying as unhelpful... Take a large sample database of poor-quality sites from the SERPs and analyze the format and style they share for ranking. Train an algorithm on it, and let it go. Unfortunately, most niche

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@garethaboyd

Gareth Boyd

2 months

Build links to your root domain. Ie, your sites homepage. Keep doing that. Thank me later.

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@garethaboyd

Gareth Boyd

1 year

3 month old site 🚀 This is a new record! Anyone who says that content sites is saturated, away on with you!

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@garethaboyd

Gareth Boyd

1 year

I would rather listen to a guy with a niche site making $2k a month, than a head of SEO in an agency! 🤔 Why? 😨 Chances are they have no skin in the game! Would you…?

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@garethaboyd

Gareth Boyd

9 months

Found in the wild – well, this is interestingly awful! Ranking with Linkedin. Does LinkedIn have an authority on cooking? Does the author, Anoosha Rawasia? Doubt it. Seems the new Google 'classifiers' are going great...

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@garethaboyd

Gareth Boyd

6 months

Buying or earning links is coherently the same thing. Whether you buy the link directly (niche edit or guest post) or buy assets, data, time, writer or graphics to “earn” a link. You are still buying links. You need them and don’t let any ultra white hat tell you differently.

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@garethaboyd

Gareth Boyd

1 year

‼️This particular website was used as a case study for Income School and I want to highlight this because it's a great case study of what not to do.‼️ To give some context to its rise and fall. Traffic grew from 12k organic visits pm, then dropped to its death at 409pm!

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@garethaboyd

Gareth Boyd

9 months

I'VE JUST DONE IT. I actually added "reddit" to the end of a Google search... I've been doing this for ages and couldn't remember what it was. With Google prioritising Reddit and Quora in the SERPs without that added modifier at the end of the query, they're going to open

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@garethaboyd

Gareth Boyd

2 months

When you find something works in SEO, don’t tell everyone, especially on Twitter! If you have a small group of people you trust, respect and want to see doing well — tell them, but make sure they don’t blab for notoriety.

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@garethaboyd

Gareth Boyd

2 months

We lost a client because we got their business ranking and leads daily. After six months, their marketing team said, "We no longer need to focus on SEO." SEO isn't a short-term play; it's a long-term investment. Your competitors will not like it when you are outranking them.

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@garethaboyd

Gareth Boyd

2 months

To anyone who thinks getting a dick-kicking from Google is hard. Go into hospitality and work in a kitchen amongst alcoholics, druggies and general degenerates, working in a sweaty kitchen and doing 14 hour shifts 6 days a week. This was a good few years ago, talking with my

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@garethaboyd

Gareth Boyd

9 months

SO UNFAIR. I didn't deserve this.🖕 We got hit by Google on this site we started in February. You'll remember I uploaded the beautiful chart of it rising up followed by an F22 Raptor. Little did we know a Helpful Content Update was around the corner. And, @JohnMu was the

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@garethaboyd

Gareth Boyd

10 months

I can't stress the power of internal linking WHERE it makes sense to link to. Out of all our many sites, this one has been practicing a 'free for all' linking method – simply put, internally linking where it makes most sense.

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@garethaboyd

Gareth Boyd

4 months

Lesson 2 of SEO: The first rule of SEO secrets is you do not talk about SEO secrets.

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@garethaboyd

Gareth Boyd

6 months

𝗜𝗻 𝟮𝟬𝟮𝟰, 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝘀𝗲𝗲 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 𝗻𝗶𝗰𝗵𝗲 𝘀𝗶𝘁𝗲 𝗼𝘄𝗻𝗲𝗿𝘀 𝗾𝘂𝗶𝘁𝘁𝗶𝗻𝗴. Until 2023, the barrier to entry on making money via "niche sites" was easy street. Google has quite rightly upped difficulty mode and lifted the ladder. RAISE YOUR GAME

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@garethaboyd

Gareth Boyd

10 months

I have a site that's worth just over $1m – if I sold it today. Sell and get cash off the table... or build to $10m? 🫤 Serious answers only.

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@garethaboyd

Gareth Boyd

9 months

@TheSpursExpress We tried the 'win now' managers –– didn't work, fair enough! Ange is playing fun football!

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@garethaboyd

Gareth Boyd

8 months

This is pretty funny. 😂 FYI – sites of mine that have been kicked off a cliff and then buried alive... it feels like this photo sums it up pretty well.

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@garethaboyd

Gareth Boyd

9 months

People are getting mixed up by Google ranking only brands. It’s not that you aren’t a brand. It’s the fact you aren’t giving the signals of a brand. Big difference.

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@garethaboyd

Gareth Boyd

2 months

Episode #21 of Forte Growth with Charlie Whitworth, an SEO consultant, with past experience at fast fashion ecommerce brand, Misguided and SEO agencies. @mrjamesdelacey speaks with @WhitworthSEO on ecommerce SEO given the current algorithm changes, how to best utilise AI,

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@garethaboyd

Gareth Boyd

4 months

SEOs in this update, Google:

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@garethaboyd

Gareth Boyd

6 months

I'm seeing a lot of "niche sites" not even ranking for their own brand name. That's a pretty bad sign.

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@garethaboyd

Gareth Boyd

8 months

Why have I not been doing emails sooner… 🤯 WHY?!

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@garethaboyd

Gareth Boyd

2 months

@BlackLabelAdvsr Talk about bad PR

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@garethaboyd

Gareth Boyd

9 months

What a strange update. Quora and Reddit ranked in the top 3 and featured snippets. Blatant obvious doorway pages ranking on the SERPs with domains like .best, .ru etc. Forum threads surging back on certain informational queries too. Early and may be readjusted as it's

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@garethaboyd

Gareth Boyd

8 months

This could be the main reason your site got mangled in the update. For so long everyone targeted long tail “low competition” keywords. This worked for a long time. It was coined “response” posts. If you were Google and wanted to target sites that are wanting to rank for JUST

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@garethaboyd

Gareth Boyd

2 months

@googlesearchc Google Search Head Prabhakar Raghavan showcasing his 'successful' track record as Head of Search at any search engine:

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@garethaboyd

Gareth Boyd

2 months

Read this, then think about it and then read it again. If Google can fully understand a link profile and can ignore bad or spam links... Why is the disavow tool STILL active? Change my mind.

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@garethaboyd

Gareth Boyd

9 months

I'm quitting niche sites.

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@garethaboyd

Gareth Boyd

6 months

𝗟𝗶𝗻𝗸 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗶𝗽: STOP building only links into pages that don't rank. Start building guest posts and link inserts into pages that already rank and get clicks. It looks organic because pages that rank get links. You ALSO have data for anchor variance.

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@garethaboyd

Gareth Boyd

11 months

Hold the phone ☎️ Google expect publishers to write user first content, with first hand experience, researched & more… So they can scrape it and produce an AI answer to users as a company with none of the above? 🤷‍♂️ Did I get this right? What’s your thoughts? 😬

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@garethaboyd

Gareth Boyd

28 days

I guess @randfish and @iPullRank 's original article on the 'Google warehouse leak' is now outdated? The original source from SparkToro is now 11th and iPullRank is 13th...

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@garethaboyd

Gareth Boyd

8 months

"Link building is worthless" said Ricky Kesler of Income School. Well, that's a pile of steaming sh1t. Rules of link building: 1. You need them. 2. If you HAVE the budget: outsource. 3. If you DON'T have the budget: do it yourself.

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@garethaboyd

Gareth Boyd

6 months

What's the one tactic most SEOs underutilise? I'll go first. Links.

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@garethaboyd

Gareth Boyd

4 months

Lesson 1 of SEO: Don't make Google look stupid. You're literally asking to be de-indexed. Seeing so many outright spun up AI sites being deindexed...

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@garethaboyd

Gareth Boyd

9 months

The average “niche site” operator in 2 weeks after the Google Helpful Content Update… 🤷‍♀️

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@garethaboyd

Gareth Boyd

1 year

@Liverdrawer @StealthElectron @dieworkwear 😛😂

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@garethaboyd

Gareth Boyd

3 months

If topic authority is “writing” every search term under the sun related to your niche. I don’t buy into it. That is not authority. It’s spam.

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@garethaboyd

Gareth Boyd

5 months

Round 2 of this inbound. I think I’m just gonna have to go living on coffee, never sleeping and working non sto— Or hire live in nanny? 🤷‍♂️

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@garethaboyd

Gareth Boyd

2 months

You don’t need a 1,000 word article on your e-commerce collection page to rank. I used to do this out of habit. But, it can get Google confused by the intent of your page. Is it an article or a transactional page? All collections that I deleted the huge bottom of the page

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@garethaboyd

Gareth Boyd

3 months

Hummingbird released in 2013. RankBrain released in 2015. Both with AI technologies baked into their algorithm. Ever since then, there has never been as many updates. I’m beginning to think, they’ve created a total Frankenstein and they don’t know (clearly) what their own

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@garethaboyd

Gareth Boyd

6 months

𝗚𝗿𝗲𝗮𝘁 𝘄𝗮𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝗦𝗘𝗢 𝘁𝗼 𝗮 𝟱 𝘆𝗲𝗮𝗿 𝗼𝗹𝗱 𝗼𝗿 𝗮 𝗱𝗼𝗴. Topic authority is your sturdy chassis. Content is the engine. Internal links the gearbox. Links is the turbo. Consistency is your fuel. Refreshing content is servicing your car.

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@garethaboyd

Gareth Boyd

9 months

@thespursweb No nerves. Let's do it. Free flow attacking football. I'm betting we win and over 2.5 goals. If I had the balls I'd go for Richi, Madders, Son for goals. #COYS !!!

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@garethaboyd

Gareth Boyd

6 months

Still waiting…

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@garethaboyd

Gareth Boyd

5 months

Let's all build brands; yeah, look how it's been going for these 16 authority brands. 🫥 It hasn't exactly been sunshine and rainbows for these guys, either. I imagine we will see a lot of these media groups decreasing in size with the closure of publications or selling them

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@garethaboyd

Gareth Boyd

9 months

SH1T STAFF. Fire Them. Outsource. In that order. A friend owned an ecommerce brand with over $5m yearly revenue. His staff costs were over $500k per year! He came to me to talk about how to make it leaner, so it would be more lucrative for acquisition .. so I said, FIRE the

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@garethaboyd

Gareth Boyd

1 year

When I was 10, my dad dropped me off at school every day... And every day I took a taxi straight back home to build websites. Here is my journey from digital asset creation, to owning coffee shops, to hotel owner and back. What I would do if I were starting from 0 today. 🧵

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@garethaboyd

Gareth Boyd

5 months

Watch this until you understand. “Make sure you have enough links that make sure we think you are a USEFUL site” You need links. Regularly! Ideally the same velocity of inbound links as your biggest competitor. Unless Google suddenly crawls the web without the use of links

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@garethaboyd

Gareth Boyd

9 months

BUILD A BRAND. Not a niche site. A good example is @swimuniversity by @MattGiovanisci . Tonnes more, but one off the top of my head. @mrjamesdelacey has built a great brand site also. You should be aiming to become a household brand. A customer thinks of PRODUCT >>

@garethaboyd

Gareth Boyd

9 months

I'm quitting niche sites.

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@garethaboyd

Gareth Boyd

5 months

This is the moment you realise… Links work 🤯

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@garethaboyd

Gareth Boyd

9 months

“I will teach you how to grow your Twitter account to 50k followers” Says the guy with 500 followers. 😂😂 “I’m an X writer/creator” So. You don’t have a job. 🤔 What the heck is up with all these people?! Am I wrong? 🤷‍♀️

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Gareth Boyd

2 months

I took this photo 13 years ago today and 2 months after Google Panda update. Thanks for reminding me FB…. @AndrewBoydForte doing what we ALL are doing right now. Trying to figure out what Google are targeting. It took a few months later to clearly see what Google was

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Gareth Boyd

1 year

"Google doesn't care about links - Google just wants good content and EEAT". 🙄 Let's talk about this, it's true, but it's completely false! What do you mean, Gareth? 🤓 #DigitalPR links 🧵 LET'S GO!

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Gareth Boyd

1 year

😱😱😱

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Gareth Boyd

3 months

Person: links don’t matter. Brothers and I:

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