Garri doesn't need no introduction. Let's take out time to celebrate this great legend fam. He has done wonders. Here's to re-facing our local legends 🎉
#locallymade
17 hours with VP of Liquid death, Andy and one presentation later with the father of modern branding, Marty Neumeier. I got the LEVEL C brand specialist badge. ⚡Excited for what's to come.
I think Nigerians are just being funny.
Firstly, you can't force a rebrand decision on stakeholders of a company.
2. Aesthetics is not everything. A logo has to support the brand's vision, strategy and work in a unified system.
Farouq did great but the company knows better.
Hi Aisha, your interest in the logo made by
@theonlyfarouq
warms our engines! While the viral design turned heads, our existing logo fuels our brand’s identity. We appreciate your engagement.
One crazy thing i faced while designing my entry for
#locallymade
was the fact that the internet is bereft of stock images of our local meals. Let's change the narrative. Rt ⚡
It was '21. My laptop broke down and the engineer told me it'd take several weeks to clarify the cause and my 3 month old phone suddenly wasn't displaying anything, (which I took back to Slot then and was told it usually takes a long time.)
I thought all these would only be over
In retrospect, rebranding a major fintech
@AjoCard
was a huge win for my team
@teambransolute
, bruh, we worked extra hard on this. The official case study has dragged but surely, it's coming.
I've done a few brand strategy only projects and this is how I structure the contract proposal. Based on popular request, this is a brief guide for people looking to do something similar. Steal it or use it to model yours.
Super stocked to be featured as one of the top brand designers switching things up in the branding space.
So so excited for this recognition
Thanks
@YahooFinance
That thread about brand strategy going for 800k. Lol.
That's very fair tbh. If I tell people my strategy PF doesn't have Nigerian brands, they'd be shocked. (only 1) and I remember charging 300k at the time (I'm talking 3 years ago).
It's simply because most Nigerian coys and
Brand strategy: how can we make the thing the ONLY thing?
Brand design: how can we package the the thing?
Marketing: how do we get people to buy the thing?
Sales: who needs to know about the thing?
Media: how can we generate awareness and PR for the thing.
City: How can we win the thing?
Pool: How can we go close to the thing?
Utd: How can we use foolish decisions to spoil the thing?
Spurs: How can we bottle the thing?
Chelsea: Can we sack the thing?
Arsenal: How can we make people believe we are serious enough for the thing?
Brilliant scenes at the
@schlofcreatives
hangout. Excited to have done this with this talented group of people at Ibadan. Nigerian creatives are gargantuan. 🔥
Spent my last day at Motto yesterday. It's been quite the experience as the global agency's social strategist and content creator. I've moved on to a new role in a new company. Dets soon.😉
This book ushered me into the world of brand strategy, totally added depth to my creative thinking, and changed the way I viewed brands forever.
A book for days.
Btw, let me plug this here, I wrote a book back then '$0 branding guide' that details my journey on how I built my personal brand and grew my IG to multiple Ks in under 5months.
80% of the content in that book is clarifying what the soul of your personal brand is and 20% about
Even though my tweet was directed more towards established pros, here is an additional video that addresses personal branding for both pros and beginners; and where priorities should lie, imo
Lol. Ok. The truth is Motto actually knocked my door. No CV, no cover letter. Although I think my CV was public as my branding content got their attention, (cause I worked in the socials department). Was put on trial for like 2-3 weeks, created a fire single post that went viral
Came last year as a panelist, this year as an attendee and I must say I enjoyed every bit of it.
Kudos to you
@TEEETO_A
and your team.
@schlofcreatives
@Mbahdeyforyou
5/10 for me. Not much twist and turns. Just nice color grading and great script. They could have given us a scene where a story was being told, but no
NGD derailed greatly from what it set out to do from the start. Heck i met amazing designers there including
@jobosonchisa
. But over time, a one time beam of hope for designers glimmered. The toxicity there reeks from afar. Indeed they've become unsolicited design gods.
This year, I'll avoid using Nike and Apple in my attempt to get people to understand branding or brand strategy.
There are so many brands out there doing branding well, I'll train my mind to recall them. So help me God. 🙏
Anytime
@innosonvehicles
get mentioned in the media, people are quick to slander the logo, No doubt,
@theonlyfarouq
's proposal was 🔥, but maybe a new logo or rebrand isn't what they need right now.
As always, here's my take.
@CharlesFate
1. Market yourself everyday. Whichever platform your are. Harness its features to work for you.
2. Be intentional about meeting new people and sparking conversations. (they've been watching you from afar, time for Mohammad to meet mountain, trust me it works).
She said "Before I was in a doubting mood about the business, but seeing this brand strategy re-energized me; I love the big idea. It's so good".
I love this part of brand strategy. The clarity it provides and the confidence it instills. The strategy was bought into. ✅
Since getting this monster a month plus back, I've only charged it once with daily usage and the battery is still at 65%. Logi made one of the best PC accessories fr.
I think Nigerian brand designers, me included, are sleeping on AI generative tools like Mid Journey and Co.
I think at some point, a core responsibility for the role would be 'Prompt master' - bending prompts to generate imageries for projects.
The Bolt rebrand by Koto and all
Where my brand has carried me ehn.. Was interviewed by the team
@gabi_magazine
where we discussed brand repositioning. The 2nd issue featured Mclively and some exceptional personalities.
Mentioning my name alongside Mclively's, 🤓. MORE OF THIS THIS YEAR LORD!
'Psychology of colour' is a facade. Nothing like that exist theoretically. It was coined to make design presentation a science experiment. Most big brands colour pallette were heavily influenced by competition and maybe audience personality.
I never thought i could be called a content creator because it feels cranky to be tagged that. Now, look who's flying that role at one of the biggest global branding agency.
70-20-10 strategy to grow your personal brand.
70 - invest a bigger amount of your energy on one SM platform.
20 - Regularly update the second favorite platform.
10 - Optionally post to the 3rd preferred platform here and there.
When you get tbe attention on the first,
Took me some time to realize that a brand strategist is different from an ad strategist. The former is optimizing for internal alignment and long-term brand management, the latter is optimizing for market positioning. As a newbie in the space, it's important to know which
@bolutifeawakan
@X
Elon has been known to do things whether the users or public agrees or not. He's not the typical brand icon unlike Steve. I wouldn't even look at his decisions from a brand perspective cause man shatters all the rules.
Working with Motto made me realize rebrands for top companies is not so much about what the audience what, but what the stakeholders can align with. It's a difficult job because the company has a substantial brand equity.
Are we thinking pentagram is going to completely do a
I walked into a supermarket a night ago to film something different for my content. While at it, an obscure insight shoot at me in the face.
Products with All YELLOW packaging were dominant in every shelf.
Ones where the sachet has YELLOW and RED mixed stood out next.
Here's the concluding part.
I had first hand experience knowing what people think of the big guns and nah, it's not what we brand guys think. This whole thing validates the general idea which is...
'People won't remember your logo or visuals, but your brand experience will
And while we're encouraging designers to drop their entry for
#locallymadechallenge
with their chest, let's clamp down on 'gatekeepers' and 'unsolicited critics'. We are building a culture here not deciding who should improve or not. We are all learners.
@aproko_doctor
Reaching the millennials and probably the baby boomers is much easier on Facebook, but if you want mainstream audience, gen Zs and in between, IG and Tiktok all the way.
@CharlesFate
And last thing about networking is that it's not just about following and the person following back or you have each other's numbers..
It's about intentional nurturing the relationship, chat them up, comments on their stories, status, add value to them through what you do.
When I remember that I did an intra transfer while in school from Biochemistry to Psychology not knowing I'll actually become a brand strategist or designer actually putting all those knowledge to use, I look at my life and it's just evident that God was intentional with me.
Fireboy is that artist every coach wants to have, slots into any system because of his versatility. The LTG album is still one of my favorite albums to date.
One of the things that places Fireboy above his counterparts is his versatility. His ability to excel on features is something many artistes would klll to have. Take a look at what he did on Elon Musk remix and Firegun with Odumodublvck then listen to Yawa, you can see his range
One of my personal decision has been if I'm not ok up to the extent that I won't be able to cater to my offspring's needs effectively, I no dey marry. Cause this is just the beginning.
@funshorfelix
Jeez, I didn't know you replied this message. I just came here again to look at your format because I'm preparing my first strategy document.
I would love see the layout structure... How you format your brand strategy
2024, for the first time, I won't be setting any resolutions. I'm charging in with a central theme that will anchor everything that I'm going to be doing.
I pray for wisdom to do and a conscious mind that's focused on the goal.
This is an interesting discussion
@Fortunekonnect
and I quite agree with this. Learnt something from Level C the other day that most brand strategies that are successful don't quite follow the strategic order, they follow the 'disruptive' order. Disruption gives that unfair
Many of these guys do retrospective assumptions and guesses on what they think is responsible for the success behind most brand strategies, whereas some of these things are accidental and not pre-plannned.
@funshorfelix
would remember this disco.
When you hear some people talk—
2019 was a great year, challenging and fun at the same time.
Although i'm still trying to finally pitch my tent on this platform, i thought i should share some of the logos this year birthed.
Want check them out, you can visit my IG
@bransolute
for more. HNY in advance.
I haven't done this before but I want to make 5 honest predictions for Nigeria's branding scene this year.
🧵 Both from an outsider and insider's perspective. 👇
Kola Ademola definitely affected me more than I care to admit and it took months to get to a semblance of normalcy. Strangely while I still firmly believe aggression should be met with justice, I now empathize with ppl who carry such demons
#BloodSisters
#BloodSistersNetflix
Thanks to
@Oolah_Ola
and his team, I got an epiphany from our conversation on brand archetypes in brand strategy.
And that is defining the boundaries of your tonal and behavioral pillars aka. personality so that it's clear how you're trying to express yourself. Stay with me.
Creating a brand strategy is ineffective without a great culture backing it. When i said culture will chase brand strategy in a few years, here's what i mean.
A mega thread. 👇
Full stack project from the identity refresh to activation and website. This was truly magical. Hoping to see the logo on their terminals live one day.✌️
I've executed some interesting gig as a solo freelancer, but I've done even greater stuffs with people at
@teambransolute
. I know I haven't been super loud about that this year.
Saw this last year when the founder shared it with me. I remember being stunned while holding my breath and scrolling through the landing page with so much amazement. Now it make sense that
@fungi_dube
cooked this. 🔥
Happy New Year 🙈
Decided to share one of my fav client projects and launches from 2023.
KWANDINOBVA which translates to “where l am from” is an Africa-First multimedia production house.
I also designed and developed the website which is live at