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@esterezw

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16 clients served. Build your personal brand with the 1% Authority positioning

Joined June 2024
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@esterezw
esther
2 months
7 weeks ago i started this new account Now i’ve made 4-figures in 2 weeks while: ~ Being shadow banned ~ Not posting long forms ~ Being stuck for weeks Here's how i lost my account and scaled back in less than 2 months: 1/ Status 2/ New offer launch 3/ Authority short forms
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@esterezw
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1 month
Unpopular opinion: Your mindset is more valuable than your skillset.
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@esterezw
esther
12 days
You don't lack skill, you lack self belief.
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@esterezw
esther
26 days
Harsh truth: If you don't like your reality, change the story you keep telling yourself.
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@esterezw
esther
2 months
It took me 3 years to make my first $1 online Now? I’ve quit my 9-5 and made over 4500$ from writing Keep reading if you want to do the same:
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@esterezw
esther
27 days
Building your personal brand costs 0$. Yet it teaches you more about business than any business degree. There has never been a better time to start.
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@esterezw
esther
2 months
I turn 19 today This last year has changed my life: - Took a gap year from uni - Quit working as a barista - Made more wifi money than real life The last 12 months made my dreams come true Here are 3 harsh lessons i've learned from online business:
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@esterezw
esther
4 months
After 3 months of: Hard work Dedication Lots of wins It finally happened, I got suspended Just after the launch of my lead magnet... I lost everything, Nothing in life comes easy, Don't let it break you Just try once again.
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@esterezw
esther
1 month
My life in 2023: - Working as a barista - Never made 1$ online - Travelling once a year My life in 2024: - Quit my stable job - Travelling the world - Writing online for a living Your goals aren't far from reach. All it takes? 6 months of consistent work. Everything's
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@esterezw
esther
1 month
Work as much as needed. Don't limit yourself to 4-hour work days.
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@esterezw
esther
7 days
My business just hit $10,000 Here's how I did it: 1. Always ask for advice 2. Prioritise quality content 4. Always share your journey 3. Become your own case study Pro tip? Don't give up too soon. You success is limited by your mind.
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@esterezw
esther
1 month
Your personal brand is your biggest asset And you are your biggest investment One cannot exist without the other Invest in yourself
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@esterezw
esther
1 month
Freedom is not always about making the most amount of money. Freedom is about having control over your life. Create your own freedom.
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@esterezw
esther
1 month
Unpopular opinion: You're struggling to write Not because you lack creativity. But because you're forcing ideas. Instead? Sit down and let ideas flow. Nothing great comes forced.
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@esterezw
esther
8 days
I took the weekend off And guess what? - mind is clearer - business is great - account is growing You don't need to grind 24/7. You need to touch more grass.
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@esterezw
esther
25 days
I don't come from a rich family. But guess what? I make daily efforts to gain: - Financial freedom - Location freedom - Time freedom Now? I've built a profitable business online working from Columbia at 19. Don't let your past control you, let if fuel you.
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@esterezw
esther
10 days
I didn't post for 48 hours. And guess what? I still gained: 40+ new followers 20k+ impressions How? High-quality content. Use less words, more meaning.
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@esterezw
esther
2 months
Being an entrepreneur is understanding that hard work won't get you where you want to be. Smart work will.
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@esterezw
esther
1 month
Scared to share your struggles? All successful entrepreneurs have struggled. Show that you are the same. And you will attract high-quality people. No one got rich by accident.
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@esterezw
esther
24 days
I nearly quit. 2 months ago I lost my account: 0 likes 0 followers 0 impressions Now? Clients choose to work with me. Because I didn't let that stop me from: - creating a new account - gaining 1000 new fans - doubling my revenue Don't let struggles stop you from reaching
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@esterezw
esther
3 months
Went apartment hunting today The crazy part? 1 year ago i had 0$ to my name I could only dream of a nice place Now it's slowly becoming my reality Only because i took X seriously Chase your dreams
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@esterezw
esther
1 month
I just hit 1000 fans in 94 days But it wasn't always this easy: - I suffered a ban - Started a new account - Lost 3000 followers overnight I am so grateful to all of you. Here are 3 invaluable lessons i've learned on this crazy journey: 1/ Don't write for yourself: Most
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@esterezw
esther
1 month
I signed my biggest client from one story. He didn't care about my results Instead? He cared about: - My perspective - My world-views - My transformation Why? Stories build a connection. They show what type of person you are. People don't want to work with someone they
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@esterezw
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3 months
God is good After 3 weeks of: ~ Shadow ban ~ No long forms Yesterday i reached a breaking point ~ 72 followers from one post ~ Signing clients with less than 500 followers It's never too early to monetise You have to believe in yourself first Before others believe in you
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@esterezw
esther
2 months
The secret to building a loyal fanbase? Staying to true to yourself. Share your viewpoints. Embrace your quirks. Ignore the haters. The only way you will attract your people is by never changing yourself for anyone.
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@esterezw
esther
3 months
I posted once a day for 4 days And it made my content: ~ More attractive ~ More impactful ~ More meaningful Posting 24/7 is not the goal Working a couple of hours is the dream
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@esterezw
esther
1 month
What motivates me to work? This view. Will never get tired of it.
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@esterezw
esther
3 months
Since everyone’s asking Here’s an update on my suspended account: I cannot get it back And i probably won’t get it back So what’s my next move? ~ Go all in on this account ~ Scale to 3000 followers ~ Long forms 3x weekly Focus on the fundamentals When starting from 0
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@esterezw
esther
1 month
Writing like the top 1% isn't enough You have to think like the top 1%: Fail more Learn more Iterate more Succeed more Embrace the winners mindset
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@esterezw
esther
29 days
Want to win on X? Learn the 1% skills: - Writing - Leading - Marketing - Positioning - Storytelling Winning actions lead to winning status.
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@esterezw
esther
2 months
I grew 1000 followers in 24 hours Yet i made 0$ from it Now? I have a small audience but make 3.5$ per follower Here’s how i monetise my audience no matter the size:
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@esterezw
esther
2 months
Copy others if you want to be good Do it your way if you want to excel Your biggest advantage is you
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@esterezw
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1 month
My first job: barista My second job: barista My third job: writer online We all come from nothing. Taking the risk is the only way to gain freedom.
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@esterezw
esther
3 months
Your copy doesn’t have to be 11/10 To build a personal brand on X The secret is: ~ Being yourself ~ Posting consistently ~ Showcasing your work Copywriting is 10% of the job.. True growth lies in your ability to be your true self.
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@esterezw
esther
2 months
This week i onboarded 2 new clients All while: ~ Being inactive ~ Enjoying my birthday ~ Not posting for 48 hours All because i’ve been able to grow from 0 Prove you can do it twice
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@esterezw
esther
23 days
The level of your success is limited by the level of your mind. Keep improving every day.
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@esterezw
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1 month
How to write like the top 1% creator: Share your life beyond business Share insights beyond metrics Share results beyond virality When 99% of creators are talking about numbers, Stand out by sharing your pshilosophy. Your character sells.
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@esterezw
esther
3 months
Be comfortable losing followers It's all part of a bigger plan This allows you to: - Gain real fans - Attract buyers You’re here for business, not vanity metrics.
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@esterezw
esther
23 days
My business is about to cross $10,000 Here's 3 steps that got me here: 1. Lead with one big idea 2. Write quality content daily 3. Become your own case study The most important thing? Believe in yourself before anyone else does.
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@esterezw
esther
1 month
The only way to eliminate competition is by doing the thing you're the best at. Lean into your advantages.
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@esterezw
esther
3 months
Want to grow faster? Here's how i grew 0-400 followers In 3 weeks: 1. Be a leader 2. Share your journey 3. Find a way to stand out If you're stagnating that means you blend in Experiment your way to the top 1%
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@esterezw
esther
3 months
I never take Sundays off I usually spend the whole day working But this time i'm: ~ Reflecting on the week ~ Focusing on my hobbies Recharging sometimes is the best thing you could do. You come back stronger than ever.
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@esterezw
esther
3 months
I went through my old posts And you know what? I'm glad i'm a new person now New values New beliefs New persona Don't let the past define you Create a better path for tomorrow
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@esterezw
esther
29 days
I built an audience of 1000 followers In less than 60 days Here’s what i’d do if i had to start from 0: 1. Lead one big idea 5. Reply to all comments 4. Weekly insightful threads 3. Long form content 2x week 2. Inject personality in every post The secret? Be willing to put in
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@esterezw
esther
3 months
My first purchase with wifi money? It was not: - A new device - A nice vacation - A new apartment Instead? I got a mentor to 10x my business. The best thing you can do is invest in yourself.
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@esterezw
esther
1 month
Following frameworks won't make your posts better. Clarifying your message will.
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@esterezw
esther
3 months
My No1 tip for writing? Always focus on: - One idea - One reader - One takeaway The more insights you give The bigger impact you leave
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@esterezw
esther
3 months
Protect your peace Not everyone will be your client Only accept a strong "yes" Anything other than that is a no Majority of people won't buy Only focus on those few that will
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@esterezw
esther
3 months
Some days it's hard to write Today is one of those 0 ideas 0 flow But what matters most.... Is that you keep writing no matter what That's how you become the top 1% writer
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@esterezw
esther
28 days
Become 1% better every day: Invest in your mind Invest in your health Invest in your business When you focus on getting better You inevitably become the best
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@esterezw
esther
2 months
I fired my biggest client Simply because our values didn’t match Now? I’ve never felt more in control of my life Know when to say “No” Your integrity is worth more than money
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@esterezw
esther
2 months
At the start of July: ~ Started from 0 ~ Turned down a client At the end of July? ~ Built a new brand ~ Working with new clients Don’t let hardships discourage you Let them fuel you
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@esterezw
esther
2 months
You don’t to engage more. You need to spend more time writing. Start producing more than you consume.
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@esterezw
esther
3 months
Nothing feels better than Waking up and doing a fresh rebrand Remember, anyone can be an authority But only if you're willing to be the 1% Welcome to a new era
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@esterezw
esther
2 months
Building a brand is not about scaling followers. It's about how many of those are your buyers.
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@esterezw
esther
2 months
5 months ago i quit my job as a barista To pursue my dreams of: 1) Making money online 2) Gaining financial freedom I risked it all I quit mastering latte art To make my own life a whole piece of art And went all in on building my brand online My first 30 days: 0$ made
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@esterezw
esther
2 months
I made a misspell in my post Guess what? The world didn’t end People received the message And it performed well Don’t beat yourself up for mistakes Get up and try better
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@esterezw
esther
1 month
Don't expect to see results in a limited timeframe. Everyone goes at their own pace.
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@esterezw
esther
1 month
My day as a writer: Wake up at 7am Take care of my mind Write first thing in the morning Spend the rest of the day learning Use your morning energy to get hard tasks done. The rest of the day educate your mind. You will thank yourself later.
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@esterezw
esther
1 month
Daily reminder: 1) Write long form content 2) Reply to all comments 2) Write one email 3) Write stories This simple strategy? Got me 0-1000 fans in 2 months. Do boring tasks daily for an exciting life later.
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@esterezw
esther
2 months
My first thread flopped It got barely any traction I wanted to take it down fast But my second thread? ~ Signed an inbound client ~ Doubled my followers overnight I took a leap and it paid off big time Your first try will always fail But what matters the most? You keep
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@esterezw
esther
2 months
20% of my actions yield 80% of my results: 1. Write content 2. Send daily emails 3. Reply to comments Now? I'm on the roadmap to cross 5-figures with my brand. All by following these steps daily. Focus on doing less, but better.
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@esterezw
esther
2 months
I started sending more emails The result? A lot of people unsubscribed What's even better? They were never going to buy anyway My conversion rates have never been higher Optimise for buyers not numbers
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@esterezw
esther
2 months
Attracting clients is easy When you sell your: Personality first Offer second People choose you Not for your promise But for the person you are
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@esterezw
esther
2 months
Average authority: - Focus on followers - Use viral templates The top 1% Authority: - Focus on client results - Use lead-attracting content Numbers can be addicting Remember what you came here for
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@esterezw
esther
2 months
Landed in London Was offline for a while But guess what? Clients are winning Income is stacking Posting is 10% of the job The big moves happen outside of X
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@esterezw
esther
2 months
Writers block isn't a real thing Here’s how i never run out of ideas: ~ Read a book ~ Go in nature ~ Be in solitude Stop scrolling the feed Explore new things and new ideas will flow.
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@esterezw
esther
2 months
Some people dislike me "It's all because of the selfies" Sure, but i love being myself What's the point if i can't share my world? Everyone has a different path. It's ok if you get haters, just know you’re doing it right.
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@esterezw
esther
2 months
How to get ahead of 99%: Don't miss a day Thrive in hardships Write when you don't feel like
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@esterezw
esther
2 months
I failed most of my businesses Nothing was working out Until i started writing online: - monetised in 42 days - helped a client make 1000$ - gained 1000 new followers in 24 hrs The only thing i wanted? Being able to share my journey and get paid for it So i started writing
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@esterezw
esther
3 months
5 months ago I was working for 3$/hr as a barista One month later? I made 5x my wage in 2 weeks on X How? ~ Solved problems ~ Got great client results ~ Made impact with words It’s hard to work on your dreams But it’s harder to let someone else dictate your life
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@esterezw
esther
2 months
You don't need... 101 paid softwares to sell your services. It's all in the simple steps: Notion - Free Posts - Free Pitch - Free Instead of focusing on complicated strategies Spend your time crafting simple systems
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@esterezw
esther
2 months
My client made $1000 in 30 days Without: Crazy sales funnels Doing cold outreach Here’s how we used authority positioning to attract qualified inbounds:
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@esterezw
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2 months
I used to have 12hr work days I was working as much as possible Yet barely made any progress doing it Now? I work 4hrs a day And my business has never been better Working harder doesn't equal better results
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@esterezw
esther
3 months
The biggest mistake I made when starting out? Writing only when i felt like. Now i write when: - I'm tired - I'm clueless - I'm unmotivated Now i write 4 posts in 1 hour. Don't strive for perfection, strive for progress.
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@esterezw
esther
1 month
My biggest dream growing up? Visit America. Now i've just arrived in south America Made my dream happen at 19. The internet is a crazy place. Set big goals, your mind is your only limitation.
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@esterezw
esther
1 month
I used to despise platitudes. Now I see them as a way to express my thoughts and share my personality. Break your limiting beliefs.
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@esterezw
esther
3 months
I’m leaving tomorrow This vacation taught me many things: ~ Best ideas aren’t forced ~ Recharging is part of work ~ You don’t need to hustle 24/7 Hustle culture is overrated Enjoying the moment is the new goal Thanks for sticking along the vacay Time to get back to work
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@esterezw
esther
3 months
We all start from nothing 4 months ago i had: 0 clients 0 Followers 0 email subs Now? Scaled 2 accounts 500+ email subs Served 9 clients It’s crazy how your life can change If you put your mind to it just for 4 months
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@esterezw
esther
2 months
How to attract poor-quality leads: ~ Chase likes ~ Chase viral posts How to attract qualified buyers: ~ Give real results ~ Give mindset-shifting beliefs Show that you walk the talk Leadership is all about changing perspectives
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@esterezw
esther
3 months
My roadmap to hit 7k/mo Without a large audience: 1/ Retention > new clients 2/ Launch a 4-figure offer 3/ Insightful long forms Followers ain’t cash Focus on your offer
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@esterezw
esther
2 months
I was sitting in class When i made my first sale I was made fun of by classmates 30 days later? I made 200$ from that same lead magnet 14 days later? I 10x'd my income Be comfortable being different Most people won’t get you And you shouldn’t listen to most people
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@esterezw
esther
3 months
It finally happened I'm going on my first vacation in a year The best part? It allows me to... Work whenever I want Bring new life to X Write on a plane When you make your brand around your life It gives you the freedom to take time off Guess where i am..
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@esterezw
esther
2 months
My business is my top priority I make daily effort for: Converting emails Client satisfaction Exceptional content The result? Now i can work anywhere in the world Make daily sacrifices for your dreams
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@esterezw
esther
2 months
57 days ago i lost my account Now i've built a small but profitable community Here’s 5 steps to build a loyal fanbase: 1. Write emails 2. Show up daily 3. Start a movement 4. Case study threads 5. Show impact not likes I used to ignore all of these But in order to grow..
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@esterezw
esther
14 days
My growth has been slower But guess what? That didn't stop me from: - signing 3 new clients - monetising my email - launching my cohort Growth isn't linear. Focus on what matters.
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@esterezw
esther
1 month
What's the No1 problem you're facing with your brand right now? I will respond to each comment with a solution Only in the next 24 hours:
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@esterezw
esther
2 months
Want to charge more? Target people who can pay more Start attracting them by: - Status positioning - Premium branding - Lifestyle selling You attract who you are Become who you want to serve
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@esterezw
esther
2 months
I used to think i needed: ~ the best copy ~ the most followers That mindset got me $0 with 400 followers Once i realised it’s a game of dedication I went from 0 ➝ 4 clients in 3 weeks Your skills are important But never neglect the power of your mind
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@esterezw
esther
2 months
My initial goal on 𝕏 was to write better Now all i want is to work with dream clients And make an impact with my posts Nothing feels better than helping others
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@esterezw
esther
3 months
I’m 18 And i am building my brand from 0 Why? I simply want to: - Travel all Europe - Spoil my parents - Prove my abilities - Never work 9-5 again It’s all about giving back to loved ones What about you?
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@esterezw
esther
1 month
Want to create high-performing posts? Study your content: - What worked - What didn't - What sold Double down on what works. Eliminate what didn't convert. The answers are already in your content.
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@esterezw
esther
2 months
Being the 1% Authority is not just: ~ Being a leader ~ Showing results ~ Leading with impact What is it actually? You become a top creator By following the 1% habits: ~ Become 1% better daily ~ Take care of your body ~ Take care of your mind ~ Put in the work
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@esterezw
esther
2 months
I signed 4 new clients in the last 30 days Without posting more than 3x a day The secret? - Converting emails - Client satisfaction - Exceptional content Once you fix your backend The rest will just fall into places
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@esterezw
esther
3 months
The best part about starting from 0? Seeing people for who they actually are My "day 1 friends" are no longer friends I'm happy to let go of those who don't serve me If you lose people, you're making progress
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@esterezw
esther
3 months
X is full of gurus Posting about: Growth Numbers Followers Meanwhile me? Posting life outside of X That’s how you actually stand out Just do the things that others aren’t doing
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@esterezw
esther
28 days
Struggling to build more trust? Ask yourself this: "What is one thing i'm not sharing with the world?" Most of the time you don't need more stories, You need more vulnerability.
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@esterezw
esther
3 months
Stop writing for likes Start writing to shift beliefs That’s how you become the 1% authority Everyone can talk, but very few can leave impact
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@esterezw
esther
20 days
Want to be in the top 1%? Keep working towards your goals despite not seeing instant results.
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@esterezw
esther
19 days
Thank you for 1300 followers All it took? Daily posts Daily inputs Daily replies Keep showing up. Your goals are closer than you think.
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