Ebi Atawodi Profile Banner
Ebi Atawodi Profile
Ebi Atawodi

@ebiatawodi

5,634
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Product @YouTube | Previously @Netflix @Uber | Life mantra: I am the master of my fate, I am the captain of my soul

Your technicolour dreams
Joined July 2008
Don't wanna be here? Send us removal request.
@ebiatawodi
Ebi Atawodi
4 years
🙏🏾🙏🏾🙏🏾
@TechCabal
TechCabal is preparing for Moonshot👨🏾‍🚀
4 years
Ebi Atawodi, former Uber West Africa manager, joins Netflix as director of payments
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@ebiatawodi
Ebi Atawodi
2 months
Until you find your Ikigai, you must learn no job can give you everything. So learn that musical instrument, perfect that recipe, devour those books, fix up that garden, volunteer with that charity. Feed your damn soul! And bring all that good energy back into “work.”.
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@ebiatawodi
Ebi Atawodi
4 years
Honoured to be one of @productschool ’s most influential Black Product Leaders making a difference in industry. And I’m in great company - full list
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@ebiatawodi
Ebi Atawodi
5 months
The job of a product manager is to “deliver business impact by marshalling the resources of your team to identify and solve the most impactful customer problems.” - @lennysan Step 1: Understand customer problems (viscerally) Step 2: Pick the most impactful one Step 3: Solve it
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@ebiatawodi
Ebi Atawodi
3 years
Oh @LinkedIn ...this is like when you've already bought the item and then start seeing a billions ads of said item.
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@ebiatawodi
Ebi Atawodi
3 years
I had so much fun chatting with Edwin @TechCabal in between jobs. Took me down memory lane. Thanks for this colourful feature!
@TechCabal
TechCabal is preparing for Moonshot👨🏾‍🚀
3 years
She has done it all DJ Full-stack developer Headed payments at @Uber Led Comms at Etisalat @ebiatawodi has had to wear many hats and with each, she has had a system to help her settle into any role. #MyLifeInTech
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@ebiatawodi
Ebi Atawodi
3 years
I’ll be speaking at ProductCon on inspiring with a product vision - an art that’s often forgotten by too many PMs. See you there!
@productschool
Product School
3 years
We'll be welcoming @ebiatawodi , fmr Head of Product at Uber, to the #ProductCon stage on June 24. Don't miss the show! Grab your free tickets here 👇
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@ebiatawodi
Ebi Atawodi
3 years
It continues to blow my mind how people get strategy so wrong - it isn’t fancy slides or 2x2s. It isn’t a laundry list of activities or bets. It’s a visceral comprehension of problems, a concerted focus on a complimentary few, and an approach that amplifies the effort.
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@ebiatawodi
Ebi Atawodi
4 years
“The day a product development process starts, it is behind schedule and above budget.” – Don Norman
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@ebiatawodi
Ebi Atawodi
3 years
So I delete the app versions of Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Result: Smashed my book reading goal in 2021 and up’ed my chess skills with all the extra free time.
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@ebiatawodi
Ebi Atawodi
10 months
So proud of my team for bringing this one to life. Creators are the lifeblood of YouTube, helping viewers find the right content from their favourite creators will give them a much richer watch experience.
@TeamYouTube
TeamYouTube
10 months
✨ introducing the “For you” section of your channel Home tab that recommends a mix of content from your channel to viewers based on their watch history 🚨 creators: review your settings & select formats before we roll out to viewers on 11/20 more:
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@ebiatawodi
Ebi Atawodi
5 years
Best part of the day, getting to inbox zero thanks to @Superhuman ❤️
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@ebiatawodi
Ebi Atawodi
3 years
I have one simple new year resolution - get my chrome tabs under control :)
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@ebiatawodi
Ebi Atawodi
9 years
If you really believe in what you're doing, work hard, take nothing personally & if something blocks one route, find another. Never give up.
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@ebiatawodi
Ebi Atawodi
2 years
Done is better than perfect.
@productschool
Product School
2 years
What's a quote you live by? 💬 #prodmgmt 🗣️🗣️
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@ebiatawodi
Ebi Atawodi
3 months
🚀 my team has just launched the next gen of our AI powered inspiration brainstorming partner for creators. Getting closer and closer to our vision of @YouTube Studio being your creative partner 💜 check it out, hit me with your feedback!
@nealmohan
Neal Mohan
3 months
Our GenAI content inspiration tool helps @YouTubeCreators : 🧠brainstorm ideas 🔍understand your audience better ⚡️build videos faster Learn more about how you can use this incredible feature:
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@ebiatawodi
Ebi Atawodi
5 years
Fun lunch and obligatory selfie with @patrickc and the Uber product crew @money2020 Amsterdam! #m2020eu
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@ebiatawodi
Ebi Atawodi
5 months
This is my periodic PSA to remind you to “get you a Nigerian friend” - At the very least, we will improve your vocabulary 🙃
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@ebiatawodi
Ebi Atawodi
5 years
It started as a vision deck called Money2020 and now we are live at Money 2020. So excited to finally unveil the great work my team has been heads down on for a year #ubermoney
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@ebiatawodi
Ebi Atawodi
2 years
@dillonemorris @GergelyOrosz Wow mate. Exhale. His point is that it’s still such a systematic issue (hence going viral) despite the fact that we - women, minorities, D&I advocates - have been screaming this from the roof tops. If you cannot see the nuance there…
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@ebiatawodi
Ebi Atawodi
4 years
Think before you speak. Read before you think. - Fran Lebowitz
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@ebiatawodi
Ebi Atawodi
5 months
Still bewilders me that a crazy number of PMs jump to Step 3 before they’ve really spent time doing the “understand” work in Step 1 and 2. Empathy is still priceless.
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@ebiatawodi
Ebi Atawodi
3 months
That’s right! We are rolling out to Thumbnail A/B testing to ALL creators in a few weeks! 🚀✨ June’s going to be a big month for us @YouTube Studio
@YouTubeLiaison
YouTube Liaison
3 months
Yes! It’s true! Thumbnail Test & Compare (A/B Testing) is rolling out over the coming weeks to all creators with Advanced Features enabled! 🎉 Lauren has your details!
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@ebiatawodi
Ebi Atawodi
3 years
“Inclusion means you are expected, reflected, and respected.” Has definitely been my reality every single day at @netflix the sheer diversity is simply mind blowing.
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@ebiatawodi
Ebi Atawodi
2 months
Seriously. How many companies can take a product as mundane as a calculate and make it truly magical… ✨
@Carnage4Life
Dare Obasanjo🐀
2 months
"I mean it's obviously easy to create a calculator app, but creating one that feels like 'Wow, this is the greatest iPad calculator app' is what we aim to achieve” - Craig Federighi, VP of software at Apple (2021) iPad Calculator with Math Notes & Apple Pencil (2024)
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@ebiatawodi
Ebi Atawodi
4 years
Just had my first @around_hq meeting, holy shit, epic ❤️ #ZoomOut
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@ebiatawodi
Ebi Atawodi
3 years
I’ve always said - Agile is something you are, not something you need to follow.
@thijsniks
Thijs Niks
3 years
Many big tech companies use a Plan > Build > Ship approach, as opposed to Scrum or Agile
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@ebiatawodi
Ebi Atawodi
8 years
I’m an Arsenal fan, if I can survive the last 10 yrs of Arsene Wenger’s reign of terror, I can survive most things.
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@ebiatawodi
Ebi Atawodi
6 months
💖✨
@JokeAdekunle
JK
9 months
Ah nice, nice.
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@ebiatawodi
Ebi Atawodi
6 months
So honoured 🙏🏾
@MindtheProduct
Mind the Product
7 months
This Black History Month, we've curated a list that highlights 16 black product leaders actively shaping the industry, innovating products, and serving as beacons of inspiration for aspiring product professionals looking to improve their product craft.
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@ebiatawodi
Ebi Atawodi
6 years
“Great design requires great designers, but that isn’t enough: it also requires great management, because the hardest part of producing a product is coordinating all the many, separate disciplines, each with different goals and priorities.”
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@ebiatawodi
Ebi Atawodi
1 year
A clever person solves a problem. A wise person avoids it. —Albert Einstein
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@ebiatawodi
Ebi Atawodi
3 years
One of my absolute favourite humans (and Uber’s first designer) has just started a new biotech company and is hiring!
@jelleprins
Jelle Prins
3 years
I have co-founded a new company to make it drastically easier for biologists 👩🏻‍🔬 to make cell-factories 🧫 By programming DNA 🧬 we believe we can ultimately let micro-organisms (bacteria, yeast) produce many things currently produced by traditional farms 🐄 and factories 🏭
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@ebiatawodi
Ebi Atawodi
2 years
Writing is very hard. It forces clarity and succinctness that most people simply haven’t put in the work to refine. This is why I love it.
@GergelyOrosz
Gergely Orosz
2 years
The worst product and engineering directors/executives I’ve worked with or observed shared this one thing: They refused to write their strategy and goals down and share it. Instead, they kept changing it on the go. Not writing down was a strategy to avoid accountability.
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@ebiatawodi
Ebi Atawodi
7 years
And just like that we are in May...
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@ebiatawodi
Ebi Atawodi
3 years
True story
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@ebiatawodi
Ebi Atawodi
8 years
Just spotted this @gbenro and thinking to myself “why didn’t I think of that!” - awesome read!
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@ebiatawodi
Ebi Atawodi
8 years
@asemota @mazahealth @ntwumdanso 4th use case of Uber in Lagos after Hotels, Malls and Clubs is Hospitals :)
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@ebiatawodi
Ebi Atawodi
3 months
You’re doing the lord’s work @shreyas
@shreyas
Shreyas Doshi
3 months
✨New launch, 2 years in the making: Just wrapped up the very first cohort of my course on Improving your Product Sense. It was an intensive 1 week course (18+ hours of instruction with lots of examples & practice, and 7-8 hours of Q&A sessions, all live
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@ebiatawodi
Ebi Atawodi
3 years
@asemota You know what they say about A players vs B or C players? It’s exactly that. And most African leaders aren’t even on the playing field at all.
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@ebiatawodi
Ebi Atawodi
9 months
✨🧬
@jelleprins
Jelle Prins
9 months
💰 I'm proud to announce we have raised a $24M Series A! We @cradlebio are building an AI to design proteins. Why? Because designing proteins is the first step towards replacing factories 🏭 and farms 🐄 for a more sustainable future. Let's 🧵 ❤️ = retweet/like/comment
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@ebiatawodi
Ebi Atawodi
2 years
Some of the responses to this thread make me lose faith in humanity. If your first reaction is to offer a counter explanation for a total stranger’s behaviour, someone you’ve never met, rather than seek to understand or empathise, chances are your ‘bias mode’ is fully activated.
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@ebiatawodi
Ebi Atawodi
8 years
To those people who call back to back > 3 times when you don't answer the phone. You're a special kind of freak...
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@ebiatawodi
Ebi Atawodi
8 years
Arik Air 11.30am to Lagos, rescheduled to 1.30pm. Arik is like a bad boyfriend that tortures you but you keep going back for more. Sigh.
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@ebiatawodi
Ebi Atawodi
3 years
So the Nigerian High Commission in The Hague have simply run out of passports…for almost a year…and mine expires in October…why are we such a hot mess?
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@ebiatawodi
Ebi Atawodi
6 years
"The journey to truly superior performance is neither for the faint of heart nor for the impatient. The development of genuine expertise requires struggle, sacrifice, and honest, often painful self-assessment." - @HarvardBiz
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@ebiatawodi
Ebi Atawodi
3 years
The better the EM/PM relationship, the more boundaries you can push. Now we need a design and data version 🙃
@GergelyOrosz
Gergely Orosz
3 years
In a bonus issue for The Pragmatic Engineer, product managers give advice on how engineers and engineering managers can work best with them. Thanks @ebiatawodi , @rossmcnairn , @UnMalNick , @lizziematusov , @diptidesaisf , @ntkris , @MartijnVisser82 & others. Read it here (cont'd):
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@ebiatawodi
Ebi Atawodi
4 years
And more importantly, seeing so many fierce black product leaders gives me hope for increasing black representation in tech. If you see it, you can be it.
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@ebiatawodi
Ebi Atawodi
4 years
Goodness, I can’t seem to stop binging @Netflix ’s Formula 1 Drive to Survive 🏎
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@ebiatawodi
Ebi Atawodi
8 years
“Ask what makes you come alive and go do it. Because what the world needs is people who have come alive.” - Howard Thurman
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@ebiatawodi
Ebi Atawodi
8 years
Guys any young, super smart, superpumped cousins, brothers, friends who want a short stint at the fastest growing tech startup? Ping me!
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@ebiatawodi
Ebi Atawodi
3 years
A true sportsman.
@F1
Formula 1
3 years
LEWIS: "Firstly, big congratulations to Max and to his team. "But I'm so proud of my own team and we gave it absolutely everything. I've felt great in the car the last couple of months. We'll see what happens next year" #AbuDhabiGP 🇦🇪 #F1
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@ebiatawodi
Ebi Atawodi
5 years
So honoured to be named one of The Netherlands InspiringFifty 2019! Awesome list of 50 technology trailblazers, innovators and executives that are smashing perceptions of what women can and do achieve in tech - #inspiringfifty #womenintech
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@ebiatawodi
Ebi Atawodi
8 years
‘You never really understand a person until you consider things from his point of view…until you climb into his skin and walk around in it’
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@ebiatawodi
Ebi Atawodi
10 years
"Ten years from now, make sure you can say that you chose your life, you didn't settle for it" - Mandy Hale
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@ebiatawodi
Ebi Atawodi
3 years
@asemota I’ve been wanting to write OKRs for Africa for a long long time.
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@ebiatawodi
Ebi Atawodi
10 years
"Sometimes the first step to forgiveness is understanding that the other person is an idiot" - Love this! Quote of the day / made my day!
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@ebiatawodi
Ebi Atawodi
3 years
Honoured to be in such great company 🤩 thank you @productschool for the shout out.
@productschool
Product School
3 years
We’re proud to celebrate 20 product leaders who impacted the product world in a major way in 2021💥 Learn more about these influential leaders and give them a follow⬇️
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@ebiatawodi
Ebi Atawodi
8 years
“You will discover that you have two hands. One is for helping yourself and the other is for helping others.” —Audrey Hepburn
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@ebiatawodi
Ebi Atawodi
1 year
@hydrojt @hitsman @MrBeast We are currently rolling out a beta version to a few thousand Creators over the coming months and working hard to make the tool available more broadly starting next year!
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@ebiatawodi
Ebi Atawodi
9 months
💚✨
@theelaozturk
Ela Ozturk
9 months
Did anyone else know @youtubemusic does a end of the year “artist recap”? It’s so cool!!?! Love @YouTube so much 😭
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@ebiatawodi
Ebi Atawodi
7 years
The art of communication is the language of leadership.
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@ebiatawodi
Ebi Atawodi
1 year
Gotta love @Apple
@tim_cook
Tim Cook
1 year
At Apple, we believe that climate change is one of the world’s most urgent priorities and we are deeply committed to doing our part. Today we had a special guest—a real force of nature—stop by to check on our progress.
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@ebiatawodi
Ebi Atawodi
2 years
@MonokulttuuriFM @karlthegr8 @HuffPost Some folks need to study genes and evolution. Not one but multiple friends of mine are blue eyed with ginger or blonde hair and have black ancestors.
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@ebiatawodi
Ebi Atawodi
4 years
Mooi!
@klaasm67
Klaas Meijer
4 years
Dutch police on ice.🙂
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@ebiatawodi
Ebi Atawodi
3 months
Run don’t walk and catch the gems dropped by colleague @iambangaly in this podcast ✨✨✨
@lennysan
Lenny Rachitsky
3 months
Bangaly Kaba ( @iambangaly ) was head of growth at @Instagram , an early growth PM at @Facebook , VP of Product at @Instacart , and is currently Director of Product at @YouTube overseeing a global team working on creator monetization. Bangaly is on multiple boards, has been a growth
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@ebiatawodi
Ebi Atawodi
5 years
Thank you for having us, that was fun 😊
@gowithinco
Within
5 years
Our first fireside chat was on executive leadership. We explored the journey, the misconceptions, and how to stay authentic through it all. @ebiatawodi @wendywowie @jenn_sh
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@ebiatawodi
Ebi Atawodi
5 years
@TravisFischer @rahulvohra @Superhuman The high touch onboarding was really a game changer! I think it is one of three reasons Superhuman wins hands down. I really hope that high touch experience stays!
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@ebiatawodi
Ebi Atawodi
3 years
This thread has some mind blowing cultural nuances. I have only ever known ✅ and ❌
@axbom
Per Axbom
3 years
Struggling with an icon (as one does). The struggle here is that the check mark is common for "ok/ready/done". In Sweden it has historically been used to mark wrong answers on tests. The opposite, really. So now I need more understanding on how big of a conflict this really is.
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@ebiatawodi
Ebi Atawodi
2 years
Give it up for this fellow. If every PM asked deliberate and intentional questions like these we'd have fewer nonsensical products out there.
@Carnage4Life
Dare Obasanjo🐀
2 years
This guy did more due diligence on a free bottle of water than anybody at Softbank or Tiger Global did for any investment in the past 5 years.
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@ebiatawodi
Ebi Atawodi
2 years
The new @KLM app is treacherous. An app for high stakes, time sensitive decisions like finding my boarding gate or checking in for my flight is the last place you want an error yet alone one with a rather unhelpful message like “Oops, something went wrong.”
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@ebiatawodi
Ebi Atawodi
3 years
@GergelyOrosz It is entirely the manager’s call, but my immediate questions are “why are they saying no?”, was the briefing done right? And if an entire team says no, to the point of being hurt, then will this hire be setup for success?
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@ebiatawodi
Ebi Atawodi
4 years
We need more women in power. Period.
@OxfordDiplomat
Dr. Jennifer Cassidy
4 years
New Zealand PM stating clearly: “Herd immunity would have resulted in thousands of citizens dying. I just wouldn’t accept that” Versus UK PM saying: “You could take it on the chin - all in one go. And allow the disease to move through the population”
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@ebiatawodi
Ebi Atawodi
4 years
Proud new Aunty of this little princess on such a magical day! 🥰😍
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@ebiatawodi
Ebi Atawodi
3 years
Wouldn’t it be awesome if there was some browser based GDPR cookie acceptance feature that all websites just plugged into. I’m so tired of dealing with “do you accept cookies”. Every. Single. Time.
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@ebiatawodi
Ebi Atawodi
3 years
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@ebiatawodi
Ebi Atawodi
3 years
Hello world 👋🏾 back in Amsterdam after a week long visit home to Abuja where Twitter is still blocked by the Nigerian govt 🤦🏾‍♀️
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@ebiatawodi
Ebi Atawodi
3 years
There are days when I long deeply for an appropriate English equivalent to "oversabi". Trouble sleep yanga wake am.
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@ebiatawodi
Ebi Atawodi
11 months
Simplicity is complexity resolved. - Constantin Brancusi
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@ebiatawodi
Ebi Atawodi
8 months
They usually hire C players who hire D players and so on…. I have seen B players hire A players though - then proceed to make their lives a living hell because of their insecurities and their ego.
@dflieb
David Lieb
8 months
I’ve made or seen hundreds of hires, and one thing I have never seen is a B player hire an A player. Not once. If you play that out, you realize that compromising on even a single role can destroy a team forever.
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@ebiatawodi
Ebi Atawodi
5 years
@rahulvohra @Superhuman @LogixBeatbox Daniel onboarded me! The guys is bloody brilliant! Thanks bringing some serious sanity to my inbox and my life! #thefourDs has to become a thing :)
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@ebiatawodi
Ebi Atawodi
2 years
Damn, 14 years! #MyTwitterAnniversary
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@ebiatawodi
Ebi Atawodi
3 years
You know a seed round is hot when the founders are like “sorry the maximum you can invest is $X, don’t want to mess with our cap table” 😅 dang.
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@ebiatawodi
Ebi Atawodi
6 years
Excited to be kicking off the Uber Amsterdam Product + Design event, our first edition will be in partnership with @ProductTankAMS we'll be talking about how we build global products with a hyper-localised mindset :)
@DesigningUber
Uber Design
6 years
Hey Amsterdam! 👋🇳🇱 Join our next Uber Design event on Dec 4th about designing, building and scaling products for global markets with @MindtheProduct . You'll hear from UX Research Mgr @SaswatiSM and VP of Product Design @michaelgough_ . Get your ticket:
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@ebiatawodi
Ebi Atawodi
2 years
👏🏾👏🏾👏🏾 Say it louder for those in the back!
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@ebiatawodi
Ebi Atawodi
4 years
For the love of God, @Amazon please give @goodreads the love it deserves, this app could be magical, yet it is obscenely disappointing. Or just sell it to someone who actually cares.
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@ebiatawodi
Ebi Atawodi
8 years
Thanks guys! 🙏🏽
@voguepay
voguepay
8 years
Meet our #YoungEntrepreneurOfTheWeek ( @ebiatawodi GM, @ubernigeria Nigeria). We @voguepay celebrates Ebi and what she has achieved so far.
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@ebiatawodi
Ebi Atawodi
8 years
"Never tell people how to do things. Tell them what to do, and they will surprise you with their ingenuity." - General George S. Patton, Jr.
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@ebiatawodi
Ebi Atawodi
8 years
KJV Proverbs 13:20 He that walketh with wise men shall be wise: but a companion of fools shall be destroyed. #showmeyourfriends
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@ebiatawodi
Ebi Atawodi
10 months
🤩
@ppkorevaar
Pieter Korevaar
10 months
Early morning in California.
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@ebiatawodi
Ebi Atawodi
8 years
“If you don’t want to be criticized, don’t do anything.” - Jeff Bezos
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@ebiatawodi
Ebi Atawodi
8 years
I seriously love @KLM , checkout updates via Facebook messenger ❤️🇳🇱
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@ebiatawodi
Ebi Atawodi
8 years
300 unread emails to 30 💪🏽small wins
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@ebiatawodi
Ebi Atawodi
6 years
Read about the awesome team I get to work with everyday and the magic we make!
@UberEng
Uber Engineering
6 years
Out today: meet the #UberAmsterdam Tech team, the group responsible for building our payments platform & creating tools that increase #developer productivity. Read the article:
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@ebiatawodi
Ebi Atawodi
8 years
“Nigeria Leads the Way Promoting Ridesharing in Africa” —  @UberPubPolicy
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