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Don

@eI_dominus

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Coffee, business, whiskey — sometimes in that order | Bankrupt at 21, then built a $10k/m brand | Unintentionally became the “tallow soap guy”

100% Grassfed Tallow Soap 👉
Joined October 2017
Don't wanna be here? Send us removal request.
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@eI_dominus
Don
9 months
Honestly man, I’m up until 2am some nights making batches or cutting soap To see 70% of my inventory sell out in the first day makes it worth it So much gratitude for each of you
@eI_dominus
Don
9 months
Used to make 30 bars a YEAR Now I’m making 180 bars a DAY Restocked 🧼🐮 -
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@eI_dominus
Don
3 years
My brand had its first 12k month Still feels like yesterday I was shipping out the first order Here's a few things I've learned so far:
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@eI_dominus
Don
10 months
2 years ago I tried tallow soap for the first time... changed my life Except they never answered my emails after this order So I learned to make it myself... then for others... 100% grass-fed, grass-finished, 145g bars -
@eI_dominus
Don
3 years
Grass fed beef tallow soaps
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@eI_dominus
Don
2 years
Full send got Donald J Trump on the pod, crazy
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@eI_dominus
Don
3 years
This is what’s wrong with humanity The praise in the comments is insane
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@eI_dominus
Don
9 months
Used to make 30 bars a YEAR Now I’m making 180 bars a DAY Restocked 🧼🐮 -
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@eI_dominus
Don
3 years
Lmao such a cry baby Exactly why we need bullying
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@eI_dominus
Don
4 months
@JulianaLung Displaying it on a vibrant stand like it’s a new candy
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@eI_dominus
Don
7 months
Packaged my 500th organic order today 🫡 Small wins
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@eI_dominus
Don
7 months
Cut my 5000th bar of soap today… Wild to me that I used to cut 60 bars a YEAR 🤯
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@eI_dominus
Don
3 years
Brute making it to the normies on the ol TikTok @brutedeforce
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@eI_dominus
Don
1 year
Did you know mega-companies like DOVE, AVEENO, and OLAY won't put the word "soap" on their labels? That's because it's not soap... it's toxic garbage that pulls in billions of dollars for their parent companies (P&G/Johnson & Johnson) 👇
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@eI_dominus
Don
1 year
@PeytonElroy Beef tallow
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@eI_dominus
Don
3 years
@DrutangAtHome No coincidence the “nurse” picketing has an incredibly high-pitched voice for a male lol
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@eI_dominus
Don
3 years
Grass fed beef tallow soaps
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@eI_dominus
Don
1 year
100% grass-fed & finished beef tallow soap (cold pressed) I received countless DM’s asking if I had any bars available so I made a few extra batches Available now at
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@eI_dominus
Don
6 months
This section of my basement used to be a meth lab (not kidding) — but I’m the NEW alchemist — and instead of drugs, it’ll be for soap making 🧼 I’ll be renovating this once-also-brothel into a small production kitchen over the next week or so Documenting this process live:
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@eI_dominus
Don
7 months
Irish Springs selling point: "A sudsy lather that washes away bacteria and can be used as a hand soap" Suds can be naturally produced with an exfoliating bag, NOT with Sodium Lauryl Sulfate (SLS) Hand soap is NOT body soap, your skin composition is completely different
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@eI_dominus
Don
3 years
I call my customers “brother” all the time Then they’ll start calling me brother Lmao, love it
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@eI_dominus
Don
1 year
100% grass-fed and finished beef tallow liquid hand soap Coming to a sink near you
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@eI_dominus
Don
4 years
Used to work at a bank back in the day Could search up anyone by their name or phone number Started searching celebs that were likely to have an acc with that bank like Justin Bieber, Ryan Gosling, Wayne Gretzky, etc HR called one afternoon and suspended me for 3 days lol
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@eI_dominus
Don
1 year
Hand-wrapped 113 soaps last night All currently out of stock while I catch up on these orders Get notified + a discount when restocked at
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@eI_dominus
Don
6 months
Few interesting “artifacts” we removed out of the “lab” yesterday… - Indestructible bath tub - Some street lights? - Table saw from 1953 - Air ionizer & water purifier
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@eI_dominus
Don
6 months
This section of my basement used to be a meth lab (not kidding) — but I’m the NEW alchemist — and instead of drugs, it’ll be for soap making 🧼 I’ll be renovating this once-also-brothel into a small production kitchen over the next week or so Documenting this process live:
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@eI_dominus
Don
3 years
Rule of thumb Don’t have sex with someone you wouldn’t have kids with, simple A million other places to nut but advice still applies
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@eI_dominus
Don
1 year
Packed with vitamin A, D, K, E, and B12, as well as omega 3 and 6 fatty acids 🌞 Big box could never dream of having that on their labels Smellin’ like the sweet nectar of grapefruit, too
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@eI_dominus
Don
8 months
This is how beef fat is rendered straight from the butcher, into pure tallow Liquid gold 🤌🏻
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@eI_dominus
Don
1 year
Cut my 500th bar of soap today 🧼 Appreciate each of you
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@eI_dominus
Don
8 months
This is what my basement looks like right now lmao
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@eI_dominus
Don
3 years
@coltybrah ’s Brazilian cousin fighting this weekend
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@eI_dominus
Don
4 years
When I was 18, my mom was in a dark place Wanted it to end it all... told her if she’s gonna give up, I am too Shook her head at me and said “you don’t know how to give up” I think about this often
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@eI_dominus
Don
4 years
When you provide real value and build a good reputation, you don’t have to defend yourself. Your following will do it for you. CC: @SCHM7DT
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@eI_dominus
Don
4 years
[PERSPECTIVE] Imagine you were born in 1900. When you're 14, World War I begins and ends when you're 18 with 22 million dead. Soon after a global pandemic, the Spanish Flu, appears, killing 50 million people. And you're alive and 20 years old.
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@eI_dominus
Don
9 months
If you only knew what this man’s been through Support the Vanman and his takeover of not only big toothpaste, but corrupt biz partners
@Man_with_a_van
VanMan
9 months
Changing domains!! 🚨 Old domain compromised and held hostage by a lunatic
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@eI_dominus
Don
9 months
DANG, sold out in 39 min Absolutely wild What a blessing each and every one of you are
@eI_dominus
Don
9 months
Added a fantastic new scent-pairing to the lineup and completely forgot to list it Cedarwood + Orange 🌲🍊 That original wooded scent with a hint of citrus, easily my new fav Available at
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@eI_dominus
Don
4 years
Follow a lot of big dogs on here pushing crazy numbers (especially this weekend) Sometimes you get caught up in it and hold yourself to the same standard, missing your own small wins 2 months ago I shipped out my brands 1st order, this weekend I shipped out its 100th W
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@eI_dominus
Don
1 year
@coltybrah The purity in this Fuckin’ love it Met this rich cat at F1 a couple weeks ago bc I was wearing an Aston Martin shirt and he owns 3 of them Having a drink said “mind if I hang around for bit?” These dudes just wanna chat and not be milked for their riches
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@eI_dominus
Don
4 years
This corner of twitter makes you realize how cookie cutter majority of people’s lives are Same IG stories, same posts, same celebrations, looking for the same status, etc — they’re like zombies Makes it hard to fit in, or even tolerate convos with them
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@eI_dominus
Don
4 months
Shipping glass stresses me tf out, but can’t have a premium product stored in plastic containers anymore
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@eI_dominus
Don
3 years
Nelk dudes first 3 podcasts were uncle Dana, Tory Lanez, and Donald Trump Jr lmao Crazy
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@eI_dominus
Don
4 years
In 2014 I had the 4th largest eSports tournament platform (online) 1st - MLG (Major League Gaming) // Worth $45M 2nd - UMG Gaming // $3M 3rd - MainStageGames // Sold to UMG for $500k 4th - Me... an 18 year old kid Industry valuation at the time: $190M Then I got scammed...
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@eI_dominus
Don
3 years
@ufc Talking pretty clearly for someone that was so concussed that couldn’t stand, walk, or see lol
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@eI_dominus
Don
3 years
@Hannah_Bananaz @jordanbpeterson “Luckily the door opened after some struggle with the taped handles” Love the details
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@eI_dominus
Don
3 years
@GraduatedBen I worked in bed management/patient flow for 2 of the largest hospitals within the country for 3 years pre-pandemic The larger operated over 100% capacity everyday (3 days in 3 years it hit 98% and 99%) The other (mostly for training) never dropped below 96% Again, PRE-PANDEMIC
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@eI_dominus
Don
3 years
@Man_with_a_van Could blow up on TikTok with this Throw together 5 quick clips of throwing on products and why they're so bad/what they do 5 vids 1 bound to go viral Sell outta product (redirect them to your stuff) Rinse and repeat
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@eI_dominus
Don
4 years
6 things I learned from making $76,608.74 in 50 days dropshipping with AliExpress DURING a pandemic "Never let a good crisis go to waste." - Winston Churchill *A THREAD*
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@eI_dominus
Don
8 months
@TellYourSonThis That I’m gonna come back to read it later But in fact, will not comeback to read it later
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@eI_dominus
Don
3 years
Was up until 4am last night packaging orders and chatting with suppliers That’s FUN to me man.. just in my element and enjoying things
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@eI_dominus
Don
8 months
On a first name basis at the post office
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@eI_dominus
Don
10 months
180lbs of beef tallow rendered on Friday 🐮
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@eI_dominus
Don
1 year
Beef tallow shampoo bars (citrus) Loved the first 3 batches of these, as did friends and family Coming soon
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@eI_dominus
Don
3 years
Stayed at an “AirBNB” this weekend owned by a farmer Been fighting to legalize raw milk for 27 years
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@eI_dominus
Don
3 years
Dumped my bank acc on inventory again Little stress, lot of excitement
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@eI_dominus
Don
3 years
My fiverr freelancer is treating this project like we’re in the middle of battle 😂
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@eI_dominus
Don
4 years
@Llion20903547 @SolBrah Box of borax — $20 Years of useless other medications to treat arthritis — $2000+ That’s enough to know why big pharma does what they do It’s about $$ and power, simply
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@eI_dominus
Don
3 years
The Diaz bros rocking our dudes products from this corner Crazy Like we WATCHED that grow before our eyes not too long ago
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@eI_dominus
Don
2 years
At 21 years old, I filed for bankruptcy 7 years later and I had countless more: - Failures - Lessons - Triumphs But I lived to tell the tale... Then I built a brand pulling $10k+ per month (and got hit with a lawsuit) This is what I learned: (MEGA THREAD) 😂
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@eI_dominus
Don
4 years
CEO of a $1.7B company just ordered a product from my funnel. The funnel is “good” in my eyes, but nothing extraordinary. Goes to show anyone could be a customer. @coltybrah @thedulab @kobegatsby @Ryan12Banks @Saint_Dici
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@eI_dominus
Don
4 years
Someone once said (I think maybe @ReeceWabara ) the struggle of an entrepreneur isn’t the ideas... it’s the ruthless focus and execution of just ONE
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@eI_dominus
Don
4 years
Just found out a girl I know working as a nurse made $70k this year with her pottery side biz There’s $$ everywhere (Receipts were shown for proof)
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@eI_dominus
Don
5 months
New soap stamp Still debating if I wanna use it Thoughts?
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@eI_dominus
Don
1 year
DOVE is valued at more than $7 billion (according to their parent company — Unilever) Their body soaps are listed as a BEST SELLER, with “just” 17 ingredients I scored them a -2 (poor) Let's see why 🤔
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@eI_dominus
Don
1 year
@Saint_Dici Feel like that forced hangover downtime is what creates that insatiable desire to get back at it We can’t fully “relax” just being sober… mind goes “stop being lazy, someone’s out working you, you’re a failure, etc etc”
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@eI_dominus
Don
4 years
The rollercoaster of business success — from nothing, to everything: - Work 9 to 5 - Bored, so you save $5-10k to build a brand - People support because they’re always rooting for the underdog (and you have good product) - In 3 years you experience unfathomable success (cont)
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@eI_dominus
Don
3 years
Most days I feel like society inches forward in improvement Then I see something like this that humbly reminds me how far we have yet to go lol this world is so [intentionally] upside-down
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@eI_dominus
Don
3 years
@Saint_Dici Got some polarized sunnies Couple hats and whatnot too
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@eI_dominus
Don
3 years
Daily routine as follows... - Wake up to package orders - Find time to workout - Go to work - Go home at lunch to pack more orders - Answer emails and socials during work - Go home at 11pm to talk to suppliers until 2-3am - Repeat - 80/20 eating healthy during this too
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@eI_dominus
Don
8 months
Santa’s still making soap today 🎅🧼 Merry Christmas you beautiful people
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@eI_dominus
Don
3 years
@coltybrah blah blah blah, they all say it you'll get a follow up text in a few weeks when they realize they love it and cave
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@eI_dominus
Don
7 months
Picture day
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@eI_dominus
Don
6 months
@Nickmarsh99 Tallow’s gold when melted, but the only time I’ve had this happen in a jar is when it wasn’t sealed tight enough and even THEN, wasn’t melted even half of what this is Definitely not good *Have rendered almost 1000lbs of tallow lol
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@eI_dominus
Don
8 months
I have 1000 bars of soap curing in my basement… like my own little “Charlie and the Chocolate Factory” down there Smells like a beautiful oasis
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@eI_dominus
Don
3 years
Told her one day it’s gonna be okay I’m gonna get you that cottage (her happy place she took my bro and I as kids) My word or death man
@eI_dominus
Don
4 years
When I was 18, my mom was in a dark place Wanted it to end it all... told her if she’s gonna give up, I am too Shook her head at me and said “you don’t know how to give up” I think about this often
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@eI_dominus
Don
1 year
Cut soap this morning Run email support Head to reg job for 9hrs Come home at lunch to get the wife wrapping/packing soaps Leave reg job to pack orders until 2am Turn crock pot on to render tallow Back to butchers at 10am tomorrow I was MADE for this grind
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@eI_dominus
Don
4 years
@CVRLNE $12? 1 & 1 almost ALWAYS has a $1/yr promotion (first year) 0 excuses
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@eI_dominus
Don
7 months
1:47am — just finished another batch of soap and cut 120 bars Got off work at 11pm and dove right into it Protein shake then bed — to wake up and edit product photos Love every minute of it
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@eI_dominus
Don
9 months
Ideation > concept > creation
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@eI_dominus
Don
3 years
Another 3am banger Package orders > drop off at post office on route to work > work > gym > product photos for website (play time)
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@eI_dominus
Don
1 year
About to get a weeks worth of work done in 2 hours
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@eI_dominus
Don
3 years
Top 3 shows 1) Peaky Blinders 2) Narcos 3) Yellowstone Honourable mentions: Billions, Ozark, SOA, Animal Kingdom
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@eI_dominus
Don
1 year
Exfoliating bags added to the lineup 🧼 I completely under-valued these.. More suds, easier to lather, and get to use the soap bar right down to its last drop
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@eI_dominus
Don
3 years
I was -$12,000 on paper for last year and then the sun started to shine Also filed for bankruptcy at 21 Life is a beautiful game, enjoy the process, and dedicate your heart and soul to this shit because if you don't, you're better off in the 9-5
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@eI_dominus
Don
4 years
Been doing $2-3k/days consistently for the last 2 weeks, still fulfilling out of China with YUN (supposedly faster than USPS right now) Order in bulk to a US 3PL before scaling any heavier? 40% prof margin, CPA $13-15, 4.8 ROAS @coltybrah @Saint_Dici @SCHM7DT @tahmmygiovanni
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@eI_dominus
Don
5 months
New sign in the lab 😮‍💨
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@eI_dominus
Don
3 years
My ads right now are 4x-6x ROAS and to be truthful I don't really have any idea what I'm doing I'm aware of the audiences that are likely to convert based off of last years tests, but I'm still only spending $100-$150/day CBO > winning audiences > 3-5 creatives
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@eI_dominus
Don
4 months
“How A Dude From Twitter Makes 50,000 Tallow Soap Bars” Coming soon
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@eI_dominus
Don
2 years
Shipping customer orders is a guilty pleasure
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@eI_dominus
Don
3 years
@coltybrah Have an unhealthy addiction to humbling girls But once humbled feels like game over and onto next
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@eI_dominus
Don
3 years
@almightykazs "Create the problem, sell the solution"
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@eI_dominus
Don
2 years
@geoheaton @kobegatsby Idk how you guys do it.. feel my weakest upon waking, often get light-headed lifting weights and feel lethargic if any intensity
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@eI_dominus
Don
3 years
Re-ordered my sold-out product Had to tell supplier to add another 100pcs just in case Had to tell them again to add ANOTHER 100pcs today
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@eI_dominus
Don
3 years
IYKYK
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@eI_dominus
Don
3 years
My product photos would cost about $10k/year (5 bulk shoots @ $2k) So I bought an $800 camera and small studio kit to do in-house
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@eI_dominus
Don
2 years
I filed for bankruptcy when I was 21 (now 28) Tomorrow, I'm gonna post a mega-thread about how I got there and the important life lessons I learned That was therapeutic to write
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@eI_dominus
Don
7 months
The farms around my city just leave their produce at the end of their driveway in the summer and leave a jar for cash — pure honor system
@jasminexETH
🌍
7 months
This is real community 🥺
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@eI_dominus
Don
7 months
Starbucks’ new breakfast sandwich has 69 ingredients in it… Chicken Maple butter Egg Bread + 65 more ingredients
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@eI_dominus
Don
3 years
Sometimes the pressure of building a brand weighs on me Manufacturers lying, constant delays, thick-headed consumers, planning, ads, etc Then I think of the people on here, and that’s enough to pull me out This reason alone makes me grateful for this corner
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@eI_dominus
Don
3 years
It's appalling to me that anyone could think he was supposed to just sit there and hand his own life over?
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@eI_dominus
Don
4 years
Launch in a week Been building since April @coltybrah @Saint_Dici
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@eI_dominus
Don
1 year
First batch of liquid tallow hand soap complete 🐮🧼
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