Reporting on what's actually working in email marketing in 2024. Insights based on 3.5+ years as an email marketing consultant for 7- & 8-figure brands. Nerd.
I p*ssed off a client this week:
"Dylan," they wrote me, "we need to make some changes around here effective immediately."
Yikes.
My mind started racing.
What could have possibly gone wrong...?
"Of course," I said, "how can I help you?"
"Well, we need you to start sending
I added $7,600.00 to a client's business with one email automation. It only took a few mins to build.
Wanna steal my 3-step strategy? And use it to multiply the income of ALL your offers?
Just like + reply "EMAIL"
I'll DM you a 9-page case study for FREE!
(Must be following.)
I sent 11 emails to my list for a product launch.
But ONE email produced 43% of the campaign’s total sales.
Wanna see the email + a copy breakdown? And use it to make more income from your list?
Just like + reply “Monetize”
I’ll DM you the link for FREE!
(Must be following.)
Email marketing THREAD OF THREADS for coaches and course creators.
Discover how I:
• Produced $148,200 in 90 days for a coach
• Used a launch sequence to help a creator make $19,000 in 5 days
• Made $3,400 in 7 days with a 1-step funnel you can build in 10 mins
And more…🧵
How to write good story-based emails:
Read more children’s books.
Children’s stories are:
• Short.
• Simple.
• Emotional.
Just like your email copy should be!
Rejection
Rejection
Rejection
SALE!
Rejection
Rejection
Rejection
Rejection
SALE!
Rejection
SALE!
Get comfortable with rejection…
…or get out of entrepreneurship.
Urgency. ⏳
If you don't create urgency when selling,
Then your prospects will say, "maybe later," ...
...until later becomes NEVER - and you lose the sale.
Give me 30 seconds and I'll show you 6 ways to create urgency and get someone to buy NOW (versus never):
Today is my 30th birthday. 🎉 🥳
To celebrate. here's a self-indulgent list of 30 sales and marketing lessons you can use to make more money in your business starting today:
/// THREAD 🧵 ///
Just signed a new client with a 20,000-person email list 🥳🎉
Starting with a welcome sequence to convert more of their leads into clients, then exploring other work from there
Happy Friday, fam!!
How I made my client $3.4K in 7 days with a one-step email funnel that took me 10 minutes to build.
The best part? This funnel will produce sales on auto-pilot for YEARS to come.
Applies to e-commerce AND info businesses.
/// a case study 🧵 ///
Currently negotiating a deal via email.
The client's sending me question after question...
Meanwhile I'm taking notes on the questions they're asking, and the sequence in which they're asking them.
Why?
Cause now I can write copy that mirrors this sequence of questioning to
January 1, 2021.
That’s when I had my last hangover.
Celebrating 2 years of sobriety today.
I'm grateful for:
• My amazingly supportive fiancé, Nat.
• You and the Twitter community.
• Budweiser Zero.
Happy New Year! :)
Email marketing tip:
Ask for replies.
Replies have two main benefits:
1) They open up conversations with your audience.
2) They signal to the likes of gmail you’re a legit sender (which helps deliverability).
Wow.
I went quiet on my email list for 3 months.
Last night I sent out a short 8-sentence email. It basically said:
"Hi, I'm back, [here's my lead magnet] if you forgot who I am... are you still alive?"
The stats:
• 1,592 recipients
• 92 replies
• 5.8% reply rate
•
Just booked a Zoom call with a potential high-ticket coaching client this week.
Here's how I generated the lead:
1. Bought an ad that pointed to my opt-in page. (See my bio link for reference.)
2. Waited a few days for the person to read my lead magnet and go through my
I crossed 1,000 followers!!! 🎉🥰
I'm here to help you wake up every morning a little bit richer. And with more free time on your calendar.
How?
By teaching you how to send emails that help your fans get what THEY want.
Thx so much for your attention. 🙏
Love,
Dyl
Last week, I felt:
• Sad.
• Insecure.
• Unmotivated.
Being an entrepreneur is an emotional rollercoaster.
The ups and downs come with the territory.
I’m feeling better now.
But it’s okay to feel bad sometimes.
Remember to be kind to yourself.
I got back to Toronto last night.
When I arrived home at midnight, Nat had set up a ribbon cutting ceremony for my arrival. 🤩
Be still, my heart! I love her so much.
I’m so grateful.
How to get in touch with hard-to-reach people:
1. Listen to a podcast interview of them.
2. Send them an email about one specific detail of the interview.
I did this last week. Got a reply from someone 10 steps ahead of me.
Ok screw it, let's do this...
THE PROBLEM:
My personal brand and all associated assets (e.g., website, email sequences, organic social strategy, 𝕏 bio, LinkedIn headline, etc.) are out-of-date.
I would like to update them so that I can…
THE GOALS:
• Stand out vs every
I desparately need to:
1. Update my 𝕏 bio.
2. Update my 𝕏 banner.
3. Update my 𝕏 bio link.
4. Update my LinkedIn headline.
5. Overhaul my email welcome sequence.
6. Update my 𝕏 auto-plugs.
7. Overhaul my website.
Yet I've been saying this for months so clearly I need some
Hey freelancers and consultants,
Practice what you preach.
Sell paid ads services?
Promote your services via paid ads.
Sell copywriting services?
Promote your services via a sales letter.
Sell email marketing services?
Promote your services via email marketing.
You can’t control when your prospect will be ready to buy.
But you CAN control whether you show up in their inbox often enough to be top-of-mind when they ARE ready to buy.
Email your list often.
I started learning marketing in 2010.
Since then, I’ve:
• Spent over $250K on ads
• Written hundreds of emails
• Made over $2M in sales for clients
But if I could go back in time, here are 17 tips I’d give my 17-year-old self to get better at marketing, faster:
THREAD 🧵👇
Writing emails from scratch is HARD.
But there’s one type of email that’s easy to write, and profitable.
(TBH it requires almost no writing or thought...)
Give me 20 seconds and I’ll show you an email template I use to make THOUSANDS for myself and my clients every month:
Last night, while I was asleep, someone from Spain paid me $100.
I have no idea who this person is.
All I know is this:
• They joined my email list on Dec 8, 2022.
• They must have liked my email yesterday because...
• They opened it, clicked over to my $1 course, bought
@HeyJimBurgess
Changing my default phone setting to Vibration: OFF.
I still check my phone regularly and don't miss any notifications.
The difference is that the buzzing isn't pestering me constantly and distracting me from other stuff.
Just hired
@AndrewWriteCopy
to help me level up my research game.
All great copywriters stress the importance of research. Research is what fuels my biggest client wins.
If Andrew shares just ONE useful tip, it'll improve my clients' results for years to come.
No-brainer.
Rejection
Rejection
Rejection
SALE!
Rejection
Rejection
Rejection
Rejection
SALE!
Rejection
SALE!
Get comfortable with rejection…
…or get out of entrepreneurship.
Not sure how to start a story-based email?
State the story’s location and date at the top.
Examples:
• Las Vegas. June 1972.
• Toronto. 2022.
• My mom's house. Friday night. 9:03pm.
It plants the reader into the scene.
Email marketing tip:
If you’re sending lots of great emails but not getting sales…
It might have NOTHING to do with your emails.
And everything to do with:
• Who is on your list.
• The offer(s) you’re promoting.
Bookmark this.
Urgency. ⏳
If you don't create urgency when selling,
Then your prospects will say, "maybe later," ...
...until later becomes NEVER - and you lose the sale.
Give me 30 seconds and I'll show you 6 ways to create urgency and get someone to buy NOW (versus never):
A client once said:
“I thought my emails gave a lot of value. But they never led to sales.”
This can happen because:
✖️You forgot to ASK for the sale
✖️You overwhelmed your reader with TOO MUCH info
✖️Your email was too LONG so your CTA got buried
When troubleshooting your
You can pull big numbers out of small lists.
Proof below.
• 27 people opened.
• 7 people clicked.
• 4 transactions.
...producing $30,698.09 in sales. From one email.
Want to learn how I do it? Shoot me a DM. Let's chat!
500 followers today! Wow. ♥️
This account exists to help you build a thriving, email-driven "expert" business.
But on a deeper level:
I want to help you feel empowered.
And fulfilled by your work.
And free.
All while making great money.
Thanks for your love. ✌️
-Dyl
Getting traffic but no sales?
Here's a dead-simple email strategy I used to instantly boost a client's conversion rate (proof inside):
/// a case study 🧵 ///
Over the past ~2 years, I’ve created and launched 6 lead magnets for my solopreneur business.
These lead magnets have attracted 100's of subscribers who buy from my emails each week.
Here are 5 things I learned about what makes a quality lead magnet that can help you today:
Just got off a call with a potential client.
"How did you discover me?" I asked.
"I'm on your email list," he said. "I received about 30 emails before I inquired. But I always looked forward to opening and reading them so I figured you could help me achieve that effect with my
5 ways to grow your email list:
1. Run paid ads.
2. Do “list swaps” with other creators.
3. Sponsor other creators’ newsletters.
4. Put your opt-in page in your social bio links.
5. DM folks one-by-one and invite them to join your list.
What am I missing?
@pauldm
Some people use it.
Growth hack:
If you have a profitable Google ad campaign, copy it over to Bing Ads.
Sometimes it works right out of the gate lol.
Instead of spending hours and hours on sales calls with (mostly unqualified) leads...
Why not write a long-form sales page, and ask prospects to read it BEFORE scheduling a call?
I have 4 daily goals this year:
1) Tweet 2x per day.
2) Write one email per day.
3) Journal for 20 minutes per day.
4) Create content, offers, and/or copy for my OWN business for 30 minutes per day.
What daily habits are you cultivating this year? 👇
Last week, I got a surge of Twitter followers and email subs out of nowhere.
Then I opened
@jspector
's newsletter and saw he had shared one of my threads.
Josh, thanks so much for the generous mention!
Also, this has opened my eyes to the power of newsletter advertising. 🤯
Don't judge a subscriber by their email address.
You never know who's hiding inside your list.
I've had serious deals stem from not-serious-looking gmail addresses.
A client was sending 5 emails a month.
They hired me. I started sending 13 a month.
In 30 days, this resulted in:
• a 29.8% lift in email-based revenues
• a 2.1x increase in clicks to their site
• a 16% uptick in unsubscribes
Sometimes - not always - more *IS* the answer.
“What is the best email marketing tool?”
My two cents:
• ConvertKit for personal brands / info businesses
• Klaviyo for e-commerce
Also my two cents:
Your offer and the emails you write are more important than the tool.
Email marketing tip:
Pattern-interrupt yourself!
• Change your font
• Tweak your email length
• Break your usual subject line format
Keep your readers guessing what's coming next.
Created a 9-step sequence for a client.
He sells a $500 course.
Stats:
• 120 people entered the sequence
• 5 people bought the course
• 4.2% seqence conversion rate
• $2,500 in new revenue (so far)
Now here's where the magic happens...
1) Identify the top- and
If I don’t trust you yet,
And your bio link points to a book-a-call page,
Then I’ll click your bio link and bounce right away.
BUT…
If your bio link points to an opt-in page,
Then I’ll join your email list, warm up to you,
And THEN book a call with you once I trust you.
I took this morning off because I felt like it.
After lunch, I got punched in the face by a wild idea for a new product, launch email, and sales page I'm super excited about.
Sometimes you need to make space for your most innovative ideas to bubble up to the surface.
Last week, I had a call with a client.
He's hired me for two projects, for a total of $7.5k.
•The first sale took effort.
•The second sale was easier to close.
•The third sale was effortless. I told him my price. He said yes.
Repeat business is where the easy money is made.
"F*ck yeah, let's lock it in."
So said a new client I just got off a discovery call with.
He was a stranger 24 hours ago...
In case it's helpful, this was the sales process:
1. I posted a video on LinkedIn.
2. He DMed me.
3. He booked a call for today.
4. I asked him six
I’ve said it once and I’ll say it again:
“Repliers are buyers.”
Ask your email subscribers to reply to your emails.
• It boosts deliverability.
• It opens sales conversations.
• It creates bonds with your fans.
Zero downside, huge upside.
Are you emailing your list once per week?
Bump that to twice per week, starting next week.
Test it out for 30 days and see how it feels.
I bet you’ll see more sales!
I'm launching a new product to my email list tomorrow.
Here are some subject lines from my launch sequence:
• My first “interested” response
• The moment I fell in love.
• A sh*tty email I wrote
Excited to see how this goes! 😀
I desparately need to:
1. Update my 𝕏 bio.
2. Update my 𝕏 banner.
3. Update my 𝕏 bio link.
4. Update my LinkedIn headline.
5. Overhaul my email welcome sequence.
6. Update my 𝕏 auto-plugs.
7. Overhaul my website.
Yet I've been saying this for months so clearly I need some
"I was wrong about my $1 course."
Ever wonder if your lead magnet is attracting the right people onto your email list?
Buckle up for a data-packed analysis of what I learned about my lead magnet strategy… From my recent product launch: