Harry Molyneux | CRO @dtcpages Twitter profile

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Harry Molyneux | CRO

11 months

Mega-thread of winning CRO tests 🧪 This thread contains a treasure trove of A/B test inspiration from our agency's database of wins. I'll be updating it weekly as I post new case studies from our vault. Bookmark this one 🔖

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Harry Molyneux | CRO

@dtcpages

2 years

The first thing people see when opening your site should explain in seconds what makes you great. This is your chance to hook new customers. • Value-based copy • Social Proof • Benefit icons

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Harry Molyneux | CRO

@dtcpages

7 months

Javy Coffee's doing some witchcraft with their collection page -> product page here. The animation plus that instant loading is frictionless. I'm not sure how they do it yet, but I'm into it.

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Harry Molyneux | CRO

@dtcpages

2 years

This is wild. Our devs have already adopted ChatGPT to build features faster in Shopify.

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Harry Molyneux | CRO

@dtcpages

8 months

Here's an underrated way to improve AOV: Instead of having a simple quantity selector on your product page, have options that give a logical reason as to why a customer should spend more. Here are 3 Examples: 1. Why would I buy 2 soap dispensers? Answer: Because my house has

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Harry Molyneux | CRO

@dtcpages

9 months

One of the best ways to improve checkout completion rate is using three hand-picked reviews (+6.65% in our latest test) But you can make it even more powerful by dynamically changing the reviews to match the items in the cart. We've found an additional +2.64% additional lift.

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Harry Molyneux | CRO

@dtcpages

2 years

Hey ecom people. Check out this surprising CRO win. What we did: 👉 Added several positive reinforcement 'nudges' in the cart page The result: 👉 A statistically significant lift in revenue per session (+$0.13).

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Harry Molyneux | CRO

@dtcpages

27 days

This may seem like an obvious suggestion (it is), but every store should start their checkout customization by adding reviews. In our tests, this has consistently added the most value in the checkout, and has been successful in all but one instance.

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Harry Molyneux | CRO

@dtcpages

5 months

The perfect DTC product: - Consumable - Lightweight - Solves a problem - Audience 40+ - 70%+ margins - Single hero SKU - With the option of expanding the product line later Anything else?

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Harry Molyneux | CRO

@dtcpages

2 years

Are you even a DTC brand if your product isn't shot against a two-tone background?

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Harry Molyneux | CRO

@dtcpages

1 year

A clothing brand we worked with had a problem. Customers did a lot of page hopping but not enough decision-making. We tested a new element that resulted in a revenue per session lift of 12.3% Here's what we did 👇

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Harry Molyneux | CRO

@dtcpages

2 years

If an agency starts testing button colors you should ask for your money back.

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Harry Molyneux | CRO

@dtcpages

2 years

CRO design hack: White space is wasted space Make your mobile navigation ✨visual✨ This removes a redundant click and shows users a preview of each collection, which promotes more browsing and higher AOV.

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Harry Molyneux | CRO

@dtcpages

1 year

BAM! Our biggest CRO win to date: + $2.4M new annual rev. + $2.16 revenue per session. The best part? Almost any store can replicate this test. Ready for a 7-figure AB test breakdown? Let's go.

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Harry Molyneux | CRO

@dtcpages

6 months

You can't force a user to scroll your entire PDP. BUT most of them will check the images in your slider. So use it to answer the most common questions and objections. Supplement brands do this best with infographics:

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Harry Molyneux | CRO

@dtcpages

2 years

CRO design hack: Don't use single-column collection pages - they kill conversion rate. Why? Because they hide 3/4 of the info on screen compared to a 2-column grid. Take a look at this before and after example to illustrate.

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Harry Molyneux | CRO

@dtcpages

7 months

5 A/B tests that took 5 minutes to set up, and drove 5 figures in new monthly revenue. These tiny but powerful tests require no design or coding skills and have returned significant rev gains: 1. Removing Collection Headers Many stores use big photos as collection headers.

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Harry Molyneux | CRO

@dtcpages

2 years

Vivobarefoot will do >$40M this year on the back of a product people love. Yet their mobile site feels under-optimized. So if I were in charge of redesigning their PDP for better conversions, this is what I'd do: [1/9]

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Harry Molyneux | CRO

@dtcpages

2 years

Hey ecom guys. Please stop using lifestyle shots on your hero sections. Every time we’ve tested lifestyles shots in the hero bounce rate goes up and conversion rate goes down. Just use a nice product packaging shot. Simple wins here.

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Harry Molyneux | CRO

@dtcpages

2 years

What are your go-to DTC sites for design inspiration? I’ll start: 1/ Kettle & Fire 2/ Jambys 3/ Perfect Keto

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Harry Molyneux | CRO

@dtcpages

1 year

Product page glow up 💫

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Harry Molyneux | CRO

@dtcpages

26 days

A favourite CRO hack of mine is tying your bundles to something tangible in the real world. For example: ❌ Select Quantity ✅ How many bathrooms would you like a Fohm dispenser in? It makes people stop, think, and justify the extra spend.

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Harry Molyneux | CRO

@dtcpages

1 year

Your buy box should make bulk buying a no-brainer. Here are four AOV tests any brand can try: 1. Display % saved on low-value items 2. Specify $ saved on high-value items 3. Highlight free shipping on bundles 4. Use per-unit or per-serving pricing to illustrate savings

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Harry Molyneux | CRO

@dtcpages

7 months

Ecom owners - if you want to drop your acquisition costs in 2024, test your new customer offer. Great offers boost AOV and conversions while giving shoppers the feeling that they just secured an amazing deal. Here are 4 examples of killer ecom offers I've been served recently

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Harry Molyneux | CRO

@dtcpages

2 years

Brand: London Lash 💅 Goal: Redesign the homepage above the fold to appeal to new customers and drive action 🛍 See the before and after in the next tweet 👀

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Harry Molyneux | CRO

@dtcpages

6 months

Here's an easy way to improve clicks from collections to product pages. Insert a review in one of the product tile slots. Adding some surprise social proof is a great way to build up trust whilst the customer is browsing.

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Harry Molyneux | CRO

@dtcpages

1 year

An apparel brand we worked with had a problem. People jumped into product pages but left without adding to the cart. We tested a new layout that resulted in a revenue per session lift of 7.4% Here's what we did 👇

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Harry Molyneux | CRO

@dtcpages

1 year

🔋 Powerful CRO test: Level up your slider images. No doubt about it - the slider on your PDP demands attention (Skeptics, check those heatmaps). My secret? Test popular landing page sections as square images and let them shine in the slider. Amazon brands already nail this 👇

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Harry Molyneux | CRO

@dtcpages

4 months

This brand has one of the best quiz funnels I've seen. First they take one of the biggest concerns in their niche (fit), and make it the main marketing message on their site. Then they have a very detailed quiz that takes customers through all the common annoyances of

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Harry Molyneux | CRO

@dtcpages

1 year

How we added $34k month revenue with a single A/B test. This change seems small at first, but it drives: +$3.98 Average order value +7.19% Revenue per visitor A CRO thread 🧵

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Harry Molyneux | CRO

@dtcpages

11 months

@sweatystartup Defintiely agree with your point here except the part where this is unprofessional. People who do this are just following their own incentives. We had a similar thing happen last month and although annoying in the moment, I probably would have done the same in their shoes.

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Harry Molyneux | CRO

@dtcpages

7 months

The more tests we run on hero sections, the more I believe the key to converting here is simple and effective positioning. So reserve this space for: - A crystal clear intro to your product - What differentiates it in the market - A simple, strong creative

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Harry Molyneux | CRO

@dtcpages

1 year

The Anatomy of a high converting buy box. Your product page's buy box is the ultimate leverage point on your site. Today, we dissect Pet Lab Co's winning formula 👇

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Harry Molyneux | CRO

@dtcpages

4 months

We've tested a whole bunch of PR quote sections from homepages - this is how you design them so they convert:

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Harry Molyneux | CRO

@dtcpages

8 months

🧪 CRO Case Study #40 Gift With Purchase This gamified cart we developed drives: +11.41% Revenue per visitor +12.56% Profit per visitor And a $53,402 increase in monthly revenue. Here's what we did: The Test: We gamified the cart to incentivize customers to spend more, reach

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Harry Molyneux | CRO

@dtcpages

6 months

I did it. I finally completed CRO.

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Harry Molyneux | CRO

@dtcpages

2 years

I'm going to break down the anatomy of a high-converting checkout page. And give you six actionable tips (with real-world examples) that can make you more revenue today! [1/8]🪡

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Harry Molyneux | CRO

@dtcpages

2 years

CRO Tip 🧪 Give context to your bundles and watch AOV skyrocket. Answer these questions: • How long does this last? • What do other people buy? • What savings are you offering?

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Harry Molyneux | CRO

@dtcpages

10 months

❌ Ships in 4-5 days ✅ Ships in 4-5 days from the [Brand] Warehouse, Utah, USA Why? Because if you're selling via Meta you're competing for ad space against an ocean of drop shippers sending products from China. And customers know this.

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Harry Molyneux | CRO

@dtcpages

21 days

This insane 3-stage funnel transforms cold traffic into high AOV subscribers. There's a lot to learn from here. Here's a quick breakdown of Javy's 4th July funnel (with links to each page).

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Harry Molyneux | CRO

@dtcpages

15 days

Quietly launched my ecom brand this weekend. Spent all yesterday making statics which was super fun. I don't have a ton of inventory yet so just playing around with creatives/ messaging/ offers/ emotional hooks to see what will stick. Budget is low but sales are coming in!

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Harry Molyneux | CRO

@dtcpages

1 year

I ran an A/B test on an 8 figure clothing store and got an 8% boost in conversion rate across the ENTIRE site. And guess what? It was pretty easy to set up - so easy, anyone can do it! Here's how you can replicate our test:

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Harry Molyneux | CRO

@dtcpages

1 year

CRO Opportunities: Supplements You can’t copy CRO tips that you read online for your brand. Every niche is different. So what works for a fashion brand won't work for a furniture brand. Here's how to find your low-hanging fruits for your brand in the supplements niche:

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Harry Molyneux | CRO

@dtcpages

1 year

My top 3 ways to utilize your checkouts whitespace to drive more conversions: Including examples and real-world AB test results. [**Short high-value 🧵**]

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Harry Molyneux | CRO

@dtcpages

2 years

Can you guess the winning test variant? One of these is more than $20k per month more valuable than the other. Which is it?

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Harry Molyneux | CRO

@dtcpages

2 years

Here's a real CRO hack few Shopify store owners know of. This feature just increased conversion rate by 10% and will add $284,119 in new revenue. I'll show you how to use it 👇👇👇

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Harry Molyneux | CRO

@dtcpages

1 year

Are you even a DTC brand if you don't have a fancy autoscrolling section? IMO it doesn't feel like the optimal way to get your message across. Yet I see so many stores using it 🤷‍♂️ What're your thoughts on this design trend? 🤔

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Harry Molyneux | CRO

@dtcpages

3 months

Love this CRO hack that removes one of the biggest friction points in subscription offers: Instead of having customers guess how frequently they want their subscription to renew, Earth Breeze gives a personalized recommendation based on how often you're likely finish the product

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Harry Molyneux | CRO

@dtcpages

1 month

True Classic's got a killer AOV boosting tactic here. They're guiding customers from high-traffic collections to higher-value bundle pages. We tested this for a beauty brand and saw it raise RPV by $0.33, which netted them a huge $67,514 monthly gain.

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Harry Molyneux | CRO

@dtcpages

2 years

CRO Tip 🧪 Above the fold. Getting your above fold right is key to unlocking lost revenue from your website. Here are 3 actionable examples that will boost your ROAS Q1:

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Harry Molyneux | CRO

@dtcpages

1 year

Brand: Top of The Morning Coffee ☕️ Problem: The site gets 100k visitors but doesn't highlight the brand's founder who has 28.9 million Youtube subscribers 📺 Goal: Boost clarity on the landing page hero & drive traffic to his top picks 🛍 Which brand should I do next?

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Harry Molyneux | CRO

@dtcpages

1 year

+$6 AOV from a single test (no, it wasn't an upsell) We simply broke down the pricing for a supp brand on a per-day basis. Why it works: your reptilian brain can't help but see 70¢ per day as an absolute steal vs 1 whole dollar.

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Harry Molyneux | CRO

@dtcpages

1 month

Meta I think I found your bug.

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Harry Molyneux | CRO

@dtcpages

1 month

Here's an A+ example of a gift with purchase offer setup: 1. Advertised immediately upon page load for maximum impact 2. Tied to a bundle offer to push AOV up 3. Made it easy to add the bundle + gift with a single button press I'll add the link to the PDP in the next post 👇

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Harry Molyneux | CRO

@dtcpages

1 year

I've been playing around with and researching a bunch of landing page headlines lately. Here're four formats that I like for e-commerce.

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Harry Molyneux | CRO

@dtcpages

2 years

Constantly fighting the urge to start a DTC brand because the agency requires 100% attention right now. But man, it would be cool to apply all these learnings to my own brand.

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Harry Molyneux | CRO

@dtcpages

2 years

These images show how iterative AB testing has evolved our client's above-fold on their product page. It's the result of a whole bunch of CRO wins and even more losses. Overall the site conversion rate increased by 48%.

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Harry Molyneux | CRO

@dtcpages

9 months

Have you ever seen these two badges on a PDP and wondered if they move the needle? Well, in our 8-fig brand test, they did. By exactly $66,584 (RPV +3.49%). Here're the two reasons why it worked:

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Harry Molyneux | CRO

@dtcpages

2 years

Ecom tip for reducing abandoned carts. Automatically pop open the saved cart on a user's second visit. By nudging people to start checkout immediately, you open a bottleneck in your conversion funnel.

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Harry Molyneux | CRO

@dtcpages

2 years

Conversion rate tip: New users aren't converting because your homepage is geared toward people who already know: - Who you are - What you sell - What makes you great

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Harry Molyneux | CRO

@dtcpages

1 year

A CRO test of ours that has won multiple times: REAL scarcity in the cart page. This widget we built measures the number of users who have added an item to the cart within a set period. 🥇 Revenue per session +$0.17 Bonus: Pair it with a stock counter for maximum results.

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Harry Molyneux | CRO

@dtcpages

3 months

🧪 CRO Case Study #50 Micro Reviews This small PDP upgrade added $51,480 monthly to one of our 8-figure DTC clothing brands. We added a micro-review near the top of each product page buy box to add trust and highlight some of the top reasons to buy. Here’s how the results

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Harry Molyneux | CRO

@dtcpages

1 year

Too many DTC brands don't take advantage of bundling and are leaving serious cash on the table. Don't let that be you. Here are four powerful ways to increase AOV with bundles:

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Harry Molyneux | CRO

@dtcpages

1 year

Obsessed with the simplicity and effectiveness of Gym Shark's homepage. Instead of putting 3x hero sections in an (annoying) revolving carousel, each gets its own space on the page, with relevant products directly below. This structure makes up almost the entire home page 👉

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Harry Molyneux | CRO

@dtcpages

5 months

Ecom brand owners. Price testing is one of the simplest ways to improve AOV, and PROFIT Here's your quick-start guide: > Install app Intelligems > Increase prices 5% > Measure PROFIT per visitor > If positive, pushes price 5% higher > Test until you find your sweet spot (1/3)

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Harry Molyneux | CRO

@dtcpages

1 year

Had to pause working with @wizofecom 's Twitter agency today But not for the reasons you think We closed more deals than expected in the time frame we had with him This upcoming month we are focused on bringing on A+ talent and training them in our ways to continue delivering

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Harry Molyneux | CRO

@dtcpages

2 years

@StraightLineAd @DONVESH Idk this just reads like a thread on how not to operate an agency. It’s ok if that model doesn’t work for you but that doesn’t mean agencies are dead.

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Harry Molyneux | CRO

@dtcpages

2 years

I'm going to break down the anatomy of a high-converting cart draw. And give you five actionable tips (with real-world examples) that will: • Boost CVR • Improve AOV • Increase subscribers [1/10] 🪡

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Harry Molyneux | CRO

@dtcpages

2 years

The whole CRO process in one tweet: 1/ Identify a problem 🔎 • Surveys • Analytics • Heatmaps/ scroll maps 2/ Find a solution 💡 • Hypotheses • Copywriting • UX Wireframing 3/ Build & measure 👨‍💻 • Development • AB testing • Data analysis

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Harry Molyneux | CRO

@dtcpages

1 year

CRO Tip 🧪 When selling consumables, we've found that signposting how long each quantity of a product will last can increase AOV significantly. e.g. '30 day supply'

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Harry Molyneux | CRO

@dtcpages

2 years

Kheil's did over $116M in e-commerce revenue in 2022. Even so, I think they left a lot of money on the table. If I were in charge of redesigning their PDP for better conversions & LTV, this is what I'd do: [1/12]

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Harry Molyneux | CRO

@dtcpages

2 years

Hey ecom folk - wanna know if shipping insurance boosts AOV or kills conversion rate? This AB test of over 260,902 sessions and 8,515 transactions gave a pretty definitive answer. Let's look at the results 🧵

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Harry Molyneux | CRO

@dtcpages

8 months

For DTC brands, HQ visual assets are EQUALLY as important as great copy. Don't forget that we're selling physical products here. This interactable section from Ridge is a picture that's worth a thousand words. But it's not simple to build, so here are two easier ideas:

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Harry Molyneux | CRO

@dtcpages

2 years

A great homepage creates the feeling that thousands of people are using your product every day. Use it to build trust and FOMO. • Customer photos • Skimable review clips • Font size 16px or more

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Harry Molyneux | CRO

@dtcpages

1 year

Everyone writes about features Few write about benefits. Almost no one sells the outcome.

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Harry Molyneux | CRO

@dtcpages

13 days

Forget Prime Day. Here's a FREE Amazon-style delivery date box for your DTC store. > Dynamic & precise > Adapts to various timezones > Customizable without code Grab the block, JavaScript, and setup guide. Like and comment "DTC" to get yours. Must be following so I can DM!

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Harry Molyneux | CRO

@dtcpages

3 years

This Black Friday build a landing page around a no-brainer offer. Then use your page to answer their objections one by one. Give them zero reasons to leave the page to research the competition.

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Harry Molyneux | CRO

@dtcpages

2 years

Goodbye, Google Optimize 🥲

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Harry Molyneux | CRO

@dtcpages

9 months

🧪 CRO Case Study #36 Checkout Reviews This test generates +$156,637 of new monthly revenue for this 8-fig brand, with a 6.65% increase in the checkout completion rate. We simply added 3 reviews that hit on the most common objections that came up in our post-purchase survey.

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Harry Molyneux | CRO

@dtcpages

1 year

🧪 CRO Tip: Offering three bundle options on a landing page? Make sure they all fit onto a single screen! That way, visitors can easily compare the prices, savings, and value benefits of each without scrolling up and down the page. Friction reduction = Revenue gain

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Harry Molyneux | CRO

@dtcpages

22 days

"Hey can I copy your homework?" "yeah but change it a bit so it's not obvious you copied"

Harry Molyneux | CRO

@dtcpages

2 months

To increase profitability, aim to increase AOV. To increase AOV, increase attach rate - the percentage of customers who purchase an additional product alongside their primary purchase.

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Harry Molyneux | CRO

@dtcpages

7 months

CRO Pro Tip: Maximize the impact of your landing page reviews by categorizing different testimonials by unique selling point. This lets your website visitors read opinions on what matters most to them from like-minded customers.

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Harry Molyneux | CRO

@dtcpages

1 year

This brand's biggest conversion motivator was customer stories, but less than 50% of visitors saw even one review. So we tested a new element that increased their conversion rate by +6.79% and revenue per visitor by +6.44%. Here's what we did. A CRO thread 🧵

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Harry Molyneux | CRO

@dtcpages

1 year

Most e-commerce brands don't know how to increase their Average Order Value. I've learned a ton from working with 8 & 9-figure brands with over $1,000,000,000 in combined sales. Let me share 5 of their methods, so you can potentially double your AOV and drive real growth. 🧵

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Harry Molyneux | CRO

@dtcpages

25 days

A ton of you asked for the mobile version of this. It appears low on the page since we don't want to distract the customer adding their payment details. But you could consider adding a banner above the fold too showing total reviews as True Classic has.

Harry Molyneux | CRO

@dtcpages

27 days

This may seem like an obvious suggestion (it is), but every store should start their checkout customization by adding reviews. In our tests, this has consistently added the most value in the checkout, and has been successful in all but one instance.

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Harry Molyneux | CRO

@dtcpages

7 months

We added a single button to this product page that is calculated to add $175k of monthly revenue. The change is SO tiny it blows my mind that it's having such a big impact. Can you guess what the button does? (Hint: it's not an add to cart button)

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Harry Molyneux | CRO

@dtcpages

2 years

SEO CRO 🤝 Making sales without ad spend

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Harry Molyneux | CRO

@dtcpages

3 months

🧪 CRO Case Study #52 Our CRO team added $105k in monthly profit with a simple, no-code product page test. We added these four assets to product page slider: 1. Product benefits infographic 2. Product nutrition infographic 3. 'How to use' infographic 4. A short unboxing video

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Harry Molyneux | CRO

@dtcpages

1 year

People believe fear is a bigger motivator than positivity. But I’ve seen the opposite to be the case for some stores. We added several positive reinforcement 'nudges' in the cart page and saw a +$0.13 lift in revenue per session. Test it!

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Harry Molyneux | CRO

@dtcpages

1 year

One of the reasons there are fewer CRO agencies compared to ads is that you need to fill so many specialized roles: • CRO experts • UX/UI designers • Shopify Developers • Project managers • QA staff And that's just on the fulfillment side. It's tough!

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Harry Molyneux | CRO

@dtcpages

10 months

Here's your reminder that the 'cart' and 'return to cart' buttons in your checkout are eating into your profits. $62k monthly added by removing them 😵

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Harry Molyneux | CRO

@dtcpages

4 months

Holy crap it takes a long time to make a physical product

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Harry Molyneux | CRO

@dtcpages

9 months

Cool feature from @cutsclothing that allows you to switch between flat-lay product images and a model shot. The flat lay is easier to browse, but the model shot displays the fit better. This gives you options to see both. Smart.

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Harry Molyneux | CRO

@dtcpages

5 months

🧪 CRO Case Study #48 This landing page offer test added +$15.05 to AOV for one of our 8-figure DTC clients. Can you spot the difference in the two images? It's so simple - we swapped out the 3 bottle offer for 4 bottles. Here's why we though this would work: This test came

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Harry Molyneux | CRO

@dtcpages

2 years

Can you guess the winning test variant? One of these upsells is more than $84k per month more valuable than the other. Which is it?

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Harry Molyneux | CRO

@dtcpages

5 months

CRO Tip: Include an estimated delivery window on your product pages. This is especially powerful for products that are given as gifts. When gifting, knowing it'll arrive before the big day is key. This element adds confidence, and drives conversions.

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Harry Molyneux | CRO

@dtcpages

1 year

The biggest mistake in CRO is thinking you know your audience's preferences without A/B testing. It'll cost you thousands. Don't believe me? Let me show you how one store lost five figures of monthly revenue by making an untested site change. Here's the proof [1/7]

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Harry Molyneux | CRO

@dtcpages

4 months

What do you think is more important for a supplement brand: A. Having their ATC button above the fold B. Having a well optimised buy box that incentivises multi-pack purchases and subscriptions?

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Harry Molyneux | CRO

@dtcpages

6 months

🧪 CRO Case Study #45 Delivery Info + Risk Reversal We added shipping + guarantee info under the buy button in an easy-to-digest format & measured a +1.95% increase to RPV that's calculated to add $109,511 monthly! Fast growing brand + small % RPV lift = huge projected outcome

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Harry Molyneux | CRO

@dtcpages

9 months

@ashvinmelwani The traffic quality has the biggest impact on conversion rate, which is dictated by the targeting, which is dictated by the ad creative.

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