Eli | Marketer, Persuasive Copywriter @copywrizz Twitter profile

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Eli | Marketer, Persuasive Copywriter

2 months

Do you want to scale your business and increase your revenue by about 20-25%? 🚀 Message me now, and let's get to work right away! 💪🏽

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

💸💸What's the most valuable and profitable skill out there?💸💸 Easy. ❗️SALES❗️ Learn it today:

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

"Will I make it?" ❌️ "How can I make it?" ✅️

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

COPY CAN NEVER BE TOO LONG, ONLY TOO BORING. 💯 Provided that they are an actual prospect for your product. They'd read anything and everything! "The only reason for using short copy is when there isn't much to say." - Maxwell Sackheim

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

The only thing more expensive than advertising? No advertising.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

"Your ad gets only a fraction of their intelligence... people won't study your ad carefully. They can't be bothered. And so you have to make your ads simple." - John Caples

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Make it about them, not you. Always keep your target audience in mind. Design your profile in a way that answers the most important questions. Make it about them. Not you.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Make your prospect feel like your copy was written for them, personally. This means: • Use YOU language • Steer clear of broad statements • Show your personality

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

"Create ads that are different and instantly recognizable. Research finds 'something new and fresh' in the headline or picture delivers higher 'Read Most' scores." - Starch Research

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Always read your copy out loud. Does it sound like you/your client? Great. I'll give you a pat on the back. Does it NOT sound like you/your client? Sit your ass back down and rewrite it. Works like a charm.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

A benefit is not the same as a feature. 🚫 You must learn the distinction. A feature is just a component of a product/service. A benefit is what your prospect is looking for. For example: Feature: V-12 engine Benefit: POWER, SUPREME RELIABILITY. 🔥

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Always write PERSONALLY and in a CONVERSATIONAL way, don't try to be business-like.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Copywriting is not about your IQ or your ability to write beautifully. It's about what knowledge, experience, and number of interactions you have with the marketplace.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Always remember while reaching out to prospects: BUSINESS = RELATIONSHIPS/COMMUNICATION This means that if you want to maintain your relationships, you should always provide value. Be friendly, and so on.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

7 important marketing channels: 1. Referral/viral 2. Public relations 3. Unconventional PR 4. Guest articles in blogs 5. SEO (Search Engine Optimization) 6. SEA ( " " Advertising) 7. Social & Display Ads Less is more! Focusing on 1 or 2 strategies brings better results.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

A great product/service is NOT a competitive advantage. It's a customer RETENTION tool. Read that again.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

"Advertising is a salesperson in print, a salesperson broadcasted to the masses." - Drew Eric Whitman, Ca$hvertising, p. 118.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

At the end of the day, it's all about people.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

"How can I make more money?" ❌️ "How can I improve my daily habits?" ✅️

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Each and every touchpoint has more or less influence on whether a prospect becomes a customer or not. What does this mean for you? It means that your goal is to OPTIMIZE. Every. Single. Touchpoint.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Sales is a person-to-person RELATIONSHIP, even if it's written. So y'all better be authentic, be REAL.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

You are great? Your product is great? Your business is great? Don't be shy... SHOW IT ‼️

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Developing a customer journey map can be well compared to working in a travel agency, as it's not just about planning how someone gets from point A to point B. To truly satisfy your customers, you must also be able to address their individual needs and desires.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

"Brainstorm every single reason (fear, worry, question, concern) as to why someone would not buy from your company." - Marcus Sheridan, They Ask You Answer, 2019, p. 35.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Don't make your prospects think too much! People are busy, time is valuable. The more effort they have to put into understanding your ad, the less likely they are to follow through and stay interested. $$$ less thinking for them = more money for you $$$

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Copy is just a spoken language in written form.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Will AI take over copywriting? AI is a language model programmed to answer your questions based on probabilities. That's it. People buy because of EMOTIONS & justify it with their brains. Now you decide. Who is better suited for evoking emotions? AI? Or you. #sales #ads

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

You should know your prospects inside and out. As if they were your friends, lovers, etc. What are their desires? What causes them pain? What keeps them up at night? IMAGINE their daily routine in your head if you have to. Genuinely care.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

It's just about pounding the pavement long and hard enough... ...take that for what you will.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

(Preferably still attached to its body.)

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Engrave this in your brain: Genuine excitement makes it 10x easier to sell something. Can't do it? Here are some options: 1. Convince yourself (eg through research) 2. Fake it 3. Walk away/fire your client

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

What makes a SUCCESSFUL advertising campaign? I'll tell you what it is. Plain & simple. Not creative flashes. Not "they'll just have to see for themselves." And certainly not you screaming the loudest. A fruitful campaign starts with something entirely different: Research.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

When writing the FIRST SENTENCE of your copy, ask yourself: • Does it naturally flow from the subject line? • Does it immediately start with the benefits for the prospect (avoid bragging about your company!) • Does it make them curious? • Is "you" one of the first words?

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

The more touchpoints you create with your prospects, the more trust you will build. Now, there are many ways to do that. One possibility is providing digital products such as workbooks, e-books, online courses, and masterclasses. More touchpoints ➡️ more trust.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Differentiate between: • Central Route Processing: Persuading using logic, reasoning, and deep thinking. • Peripheral Route Processing: Persuading using the association of pleasant thoughts and positive images, or "cues".

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

"Pictures are only effective in influencing brand choice if there is a clear connection with the brand and message." - Giep Franzen, Advertising Effectiveness, 1994

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Advertising = SELLING IN PRINT.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Don't say, "It's impossible." ❌️ Say, "HOW is it possible?" ✅️

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

For example: • no time/money/interest/need • they already have a similar product/service • they're unsure whether you're the right one • they're unsure whether you will bring the right results

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

The market is saturated. That's why you have to position yourself correctly. Or rather, EFFICIENTLY. Find a niche that works best for you and your product/service. Mark your territory, show them what sets you apart from the competition, and stand by your values!

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Do THIS to get them to take action: 1. Make it easy to act. 2. Ask for action. Keep it simple!

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

6 Body Copy Essentials: -Does it focus on benefits? -Does it distinguish you from the competition? -Is it respectful of the reader? (some people may not be very intelligent, but they're not oblivious) -Is it believable? -Does it create emotion? -Do you directly ask for the sale?

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Great Writing Books: • Breakthrough Advertising, Eugene M. Schwartz (1966) • The Art of Plain Talk, Rudolf Flesch (1946) • Writing Tools: 55 Essential Strategies for Every Writer, Roy Peter Clark (2008) • The Magic Power of Emotional Appeal, Roy Garn (1960)

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Which of the following sentences FEELS more convincing to you: A. Make a lot of money. B. Rake in $10,000 cash monthly!

A.

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B.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Chaos is a magnet for misery.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Especially if you consider the extremely short attention span of people nowadays.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Always remember: keep it personal, relevant & meaningful. Read that again. Personal. Relevant. Meaningful.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

"One who is everywhere is nowhere." - Seneca

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

A written text has a rhythm and a melody. Just like music. Read the following passage out loud: "This sentence has 5 words. Here are 5 more words. 5-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring."

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

"Direct response advertisers KNOW that short copy doesn't sell. In split run tests, long copy invariably outsells short copy." - David Ogilvy

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

"Successful small-space ads exploited their unusual shapes to enhance the depiction of the product. Poor ones tried to pack too much information into their ads and too little attention was paid to drawing in the reader in the first place." - Marketing Magazine, February 5, 2001

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

"Don't run pictures without putting captions under them. Put a brief selling message or human interest message under every illustration you use." - John Caples

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

"Black & white ads work best when emphasizing end benefits, demonstrating dramatic situations and appealing to the intellect." - Starch Research

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Introducing: The POWER of VISUAL ADJECTIVES (PVAs).

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Simplicity is the key.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Content is marketing, but there's no marketing without content. #marketing #sales #copywriter

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

People don't like to buy from faceless companies. They like to buy from other people. => Connect with your target audience on an emotional level.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Don't know what to write? Don't know where to start? Don't know what to focus on? Start with RESEARCH.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Advertising is NOT supposed to be entertainment. It's not about being witty, poetic, or being the smartest fool in the room. Advertising has one purpose only: Selling. It's communication aimed at boosting sales by engaging people enough that they want to spend money on you.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Life is a video game. Prove me wrong.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Advertising is persuasion. And the most important time to persuade is when you're asking for action.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

"It is possible to blow away three-quarters of our readers simply by choosing the wrong type[face]. If you rely on words to sell, that should concern you deeply." - Colin Wheildon

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Why not brag, you say? Great question, John. Very simple answer: Nobody cares.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Are there even real people left on X.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

7 great ways to start your copy: 1. Quote a Respected Authority 2. Ask a Question 3. Continue the Thought in the Headline 4. Give 'Em a Free Taste 5. Challenge Them to Prove It Works 6. Start with a Story of Skepticism 7. Tell What Others Are Saying (Bandwagon Effect)

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

4 great short starters: 1. "Don't you hate it?" 2. "It's so annoying!" 3. "It makes me sick." 4. "I can't stand it!"

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

"If wisdom were offered me with the provision that I should keep it shut up and refrain from declaring it, I should refuse. There's no delight in owning anything unshared." - Lucius Annaeus Seneca

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Grab your reader's attention. Like a hungry giant octopus. 🐙

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Repeat after me: "In advertising, it's not clever to be clever."

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Read that again!

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Need an eyeball-grabber❓️ A picture of a HEAD or FACE is the best attention-getter.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

🌹🌹 Copy is romance. 🌹🌹 ⬇️ Prove me wrong ⬇️

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

How do you establish yourself as an authority in your niche? ⬇️ Comment below ⬇️

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

500 followers let's gooo. 🔥

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Master the skill of copywriting, and the world is your oyster.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Good day to all the other copywriters out there👋🏼 Time to crush it!💯 "Tell me quick and tell me true, Or else, dear friend, the hell with you... Not how this product came to be, But what the damn thing does for me!" - Anonymous.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Side note: just because it's meaningful to you doesn't mean it's gonna be meaningful to your prospect.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

What is branding? It's the connection between a good strategy & good creativity. It's clarity. Who are you? What do you stand for? How do you stand out? It's the intersection of self-perception & external perception. It's not what you say it is, it's what THEY say it is.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

"Create empathy from a position of power, without coming across like a doormat." - David Garfinkel

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

People don't care what you know unless they know that you care.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

"If you speak to everyone, you speak to no one." - Meredith Hill

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Write with a combination of short, medium, and long sentences. Create a sound that pleases the reader's ear. Don't just write words. Write music. #marketing #sales #copy #copywriter #business #onlinemarketing #ad #advertising

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

If they can do it, so can you. 💯🔥

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Here are 6 GOOD STARTERS for your copy: 1. "I confess." 2. "We're free." 3. "It's tough." 4. "This is important." 5. "S.W.A.T. use them." 6. "It's a problem."

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

If y'all voted for A., explain yourselves!

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Your daily routine defines your future.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Don't say "I can't afford it." Say "HOW can I afford it?" -> Put your brain to work!

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Eli | Marketer, Persuasive Copywriter

@copywrizz

3 months

Always incorporate METAPHORS and ANALOGIES in your copy. This simplifies intricate concepts for your prospects. Greater clarity -> increased sales.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

AIDOA template: A = get Attention I = stimulate Interest D = build Desire O = Offer proof A = ask for Action

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

3 seconds. That's all the time you have to trigger a dopamine rush in your prospect's brain with your ad. Or they're gone.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

7 Ways to Convey Value: 1. SCREAM "Sale!" 2. GIVE them coupons. 3. DIMINISH the price: "Less than a cup of coffee/day." 4. EXPLAIN why the price is low. 5. BOOST the value: Tell what it's worth, not only what it costs. 7. Tell how much others have paid (& were happy to do so!)

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

Guess my other profession and I'll give you 10$.

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Eli | Marketer, Persuasive Copywriter

@copywrizz

2 months

"WIIFM?" "What is in for me?" That's the big question. They all want to know what they're going to get out of the deal. Unless you give them an answer, they're going to be hesitant. That's because of the FEAR that accompanies many purchasing decisions: the fear of loss.