Today is a moment to share a HUGE thanks to our entire Clay community โค๏ธ
Your support over the last few years has helped us build a special product all about helping businesses grow. We just announced our $62M in total funding at a $500M valuation with Bloomberg.
๐งต(1/6)
Weโre excited to share the official launch of Clay! ๐ฅณ
Pull in data from anywhere on the internet, enrich with 20+ built-in tools, and sync back to your existing tools. This spreadsheet literally fills itself.
Check it out: ๐
BIG news, weโve removed our waitlist & relaunched on Product Hunt ๐ฅ
Weโve added 30+ integrations, native prospecting, AND AI copywriting to Clay, along with dozens of other new features.
check it out on PH today, and let us know what you think:
๐ Woohoo! Clay was named to
@Wing_VC
's 2024
#EnterpriseTech30
list!
It's an honor to be recognized among the most promising private companies in Enterprise Tech โ a list built based on votes from 100+ industry leaders in VC & CorpDev!
Huge news to start the week! Like Ocean huge... ๐ ๐
We've integrated with
@Oceandotio
to bring you one of the strongest lookalike capabilities right into your Clay table!
Stay tuned for some Ocean <> Clay plays and a live webinar -- It's live now, so give it a try! ๐โโ๏ธ ๐โโ๏ธ
Excellent read on the business case for
#serverless
by
@zackkanter
, which incredibly closely aligns with our philosophy and mission at Clay: . Thanks for putting it so succinctly why serverless is a turbopack for dev teams and changes how we build products
last week was one our biggest weeks ever. Clay is evolving.
so we wanted to take a quick pause, reflect on the journey thus far, and give you guys a sneak peek of what's coming ๐คฉ
Thrilled to announce a new Claygent model, Neon -- our most capable model yet -- available to use only through Clay credits. In our internal testing, we're seeing higher quality and accuracy for a wider range of tasks. Will follow up with a detailed report, but give it a try!
We're on Forbes! (Humbled to Announce!)
@Forbes
and
@TrueBridgeCP
know how to pick 'em - For the last 10 years, they've picked 25 companies most likely to reach $1B+ valuation. Of that listโs 225 alumni, 131 (58%) became unicorns. Only 3 (1%) went public for less than $1B
Our team is going โจglampingโจ this week for a company retreat!
We recently welcomed a wave of new teammates, so we're super excited to bond over hikes, yoga, and s'mores. (Also a clowning workshop and some D&D)
Join us! we're still growing fast and we'd love to have you!
Always a good sign when your customers and partners make memes FOR you.
Don't think he's on Twitter but shout out to Alton Wells for this one ๐
When I asked him "can I post this and tag you?" he said...
"By all memes!" ๐ฅ
It's {{current year}} -- are you still using single data providers?
(Your best data provider) simply can't be better than:
(Your best data provider)
+ (Multiple other providers, at variable cost)
+ (AI web scraping that can fetch live data)
Check out our Co-founder & CEO
@kareemamin
's interview with
@Nasdaq
!
Honored to be recognized alongside amazing companies in
@Wing_VC
's Enterprise Tech 30 list this year
๐จATTN Sales Teams๐จ
Thereโs an easy way to boost your cold outbound response rates
But you have to use the right strategies
That is why we put together a complete guide to smart B2B Sales Prospecting
๐ Find it below
Unless youโre bringing in deals north of $50-$100k, the SDR math doesnโt add up
Especially considering they can be largely automated with the right tech.
Here's the math in thread (1/4)
Itโs been a wild ride: Weโve 10x-ed YoY for each of the past two years, powered growth for techโs biggest names like
@AnthropicAI
,
@intercom
,
@NotionHQ
, and 2,500+ others, and expanded our teamย to fifty of the worldโs best engineers, designers, and thinkers. (5/6)
Announcing applications for our 3rd Clay onboarding Cohort program!
Get hands-on coaching from our team, free credits, and an accountability peer group through a 2-week intensive crash course
Next cohort starts on Aug 12th, with apps ending this Fri Aug 9th 12PM EST ๐งต(1/5)
Iโm so excited to sareh the Future 50, a database of extraordinary, high-potential startups.
A few companies you'll learn about:
๐ A trucking company doing $45M ARR
๐งฌ A biotech building "AWS for biology"
๐ฏ๐ต Japan's answer to OpenAI
๐ A payments company that grew 20x in 18
Over the last several months, we've written almost a million cold emails with AI.
We've saved 100s of hours of manual work + tripled positive response ratesโand we made a guide to teach you everything.
๐ Read our Complete Guide to AI for Sales Prospecting in the link below!
We're hosting a New York
@Techweek_
event! Come join us on 6/5 at 7PM at our Union Square offices for a GTM Get Together. We may even throw some Clay tables up on the projector :)
Space is limited - sign up quick!
#NYTechWeek
"DNA hires", Co-founders meeting through cold email, and engineers running sales and support -- This is the story of
@ClayRunHQ
Get the scoop directly from our Co-founder & Head of Ops
@Vxanand
on how we 10x'd Clay for each of the last 2 years!
Dropping new tour dates!! Clay Clubs are hitting new continents this month and elevating the attendee experience โจ Where should Clay Clubs should go next month? ๐ ๐ฒ
๐ชฉ What are Clay Clubs?
Physical spaces to meet the most growth-obsessed people in town!
We just rolled out the most flexible credit system on the market ๐
Introducing Clay Pricing 3.0!
โถ Credit rollover: Roll over unused credits to next month, up to 2x your plan allowance!
โถ Credit top-ups: Purchase additional credits at a 50% premium at anytime!
Our mission is to help GTM teams turn their growth ideas into reality by improving their customer research, so they can reach out to the right people. Weโre excited to use this funding to continue to improve Clay, serve even more use cases, and grow our GTM community (4/6)
Honored to be recognized as a 2024 Intelligent Applications 40 winner!
The
#IA40
are the top private companies building with
#AI
and
#GenAI
that will shape our future.
Thank you
@MadronaVentures
!
Full list and
#IASummit
invite (Oct. 2) here:
AIDA is one of the best frameworks for cold emails:
Attention - Get their attention. If itโs relevant, it will be easier to tie in to your email.
Interest - Tell them interesting, specific facts.
Arouse Desire - State the benefits
Action - get them to take action
I was so excited to finally get the time to truly show Clay University some love.
There's so much more that we want to do with our University page ... but we stuck our core principles โ make it simple, make it work, make it better.
Drop all the feedback please!
๐บ BOM-BAH-DAH-BOM~ Here it is! The v2 of Clay University! ๐
โข Full Clay 101 Course
โข Courses for Outbound, Inbound, CRM Enrichment, and Research
โข Videos recorded on a proper studio mic and camera
Coming soon: TAM prospecting, Intent Data, Customer Expansion, & more!
5 Creative Personalizations that Boost Email Response Rates
1. Use keywords from a prospect's website
2. Cite a company's online ratings
3. Summarize a company's mission
4. Generate creative marketing ideas for prospects
5. Find a phone number, location, and local restaurants
๐บ BOM-BAH-DAH-BOM~ Here it is! The v2 of Clay University! ๐
โข Full Clay 101 Course
โข Courses for Outbound, Inbound, CRM Enrichment, and Research
โข Videos recorded on a proper studio mic and camera
Coming soon: TAM prospecting, Intent Data, Customer Expansion, & more!
Co-founders
@VxAnand
() and
@MichaelPici
() were chatting about early-stage user feedback -- they both love Slack but realized they used it in very different ways!
They're chatting with
@Reforge
to discuss their tactics including โฌ๏ธ
Announcing the release of Custom Waterfalls!
โ Custom Waterfalls gives more flexibility! Customize the combination of integrations, and run them conditionally based on the data being retrieved from each stage
โ Claygent can also be added to a Custom Waterfalls as a catch-all
This milestone is a testament to your support. We see you championing us in comments, inventing new use cases, and helping each other in Slack. Youโve shared countless tables, tutorials, and memes about Clay โ we wouldnโt be here without you and weโre so grateful. (3/6)
LinkedIn is a goldmine for building relationships and generating leads โ is it a part of your outreach motion yet?
We integrated with HeyReach โ a leading software designed to 10x your LinkedIn outreach efforts
Register for our deep dive webinar here:
RULE 1: BREAK THE ICE
Most important part: connecting on a personal level
@tobydoyhowell
found out Morning Brew founder
@austin_rief
was a big fan of David Dobrik.
So he made a funny joke about David.
Show your recipient you researched them (but not in a creepy way ๐)
"SDR automation" is actually good for SDRs ๐ก
Manual outreach, day after day, wears you down and can be taxing on your emotional health
When SDRs can stop manual research and data entry, you empower them to take discovery calls and filter for qualified opportunities (1/2)
AI AVENGERS... ASSEMBLE! (lol)
Now you can choose between the most popular models - Anthropic, OpenAI, and Gemini - all in one place in our new "Use AI" hub when you add enrichments!
No more searching individually every time you use your favorite models or swap 'em out!
Quick Update! You can now run individual rows with cost estimate! ๐
Just right-click on the selected rows, or click on "row actions" on the top right!
You can now do end-to-end prospecting in Clayโจ
Prospect companies directly from LinkedIn company using a host of custom filters.
Then, find people at those companies โ and get data from 50+ providers in just minutes.
The guide comes from our experience sending 700k+ prospecting emails a month, 1000s of hours of demos, 100s of closed deals, and learnings from the worldโs best sales leaders
Check out our Smart B2B Sales Prospecting Guide!
The most underrated skill for entrepreneurs
~Making genuine connections on the internet~
The best entrepreneurs don't make transactional relationships online
They build genuine friendships, true believers, and evangelists
With email addresses from Hubspot, use Clay to get company size and follower count from LinkedIn, then pop that data right back into Hubspot. โป๏ธ
CRM enrichment in a blink. ๐ซฃ
Youโll learn how to:
-Set up a modern sales tech stack
-Use AI to automate your customer targeting/build lead lists
-Use AI to write personalized emails
+ More info thatโll boost response rates!
Pumped to hear
@ShaanVP
and
@theSamParr
name check
@ClayRunHq
on the
@MyFirstMilpod
! ๐
"Hey {{first_name}}! Check out my SaaS in {{industry}}!" -- that's not hyper-personalization. This is the killer outbound play Shaan breaks down for a web designer ๐
๐๏ธ Ding! ๐๏ธ Ding! -- Another beta feature! โก๏ธ Edit Sources
Now, you can:
- Access "edit sources" through the source panel
- Modify original settings/filter without starting from scratch
- Keep old records intact, even if they no longer match the new criteria
Waddaya think?
Job changes are one of the most powerful selling signals. Existing prospects or customers who change jobs open up entirely new accounts for you to win...if you can keep track of them.
Now you can track job changes in Clay!
Trigger workflows when key contacts switch companies /1
FYI: GPT-4o is live in
@clayrunhq
for both ChatGPT and Claygent.
One of our engineers shipped this from the bus back from our company retreat yesterday. ๐ ๐ ๐
Tagging
@OpenAI
, 'cause why not. Enjoy!
ALSO: Don't forget to follow up.
Instead of bugging them, try to send something useful.
Tobby's follow-up included an entirely written Sports Brew.
If you don't get a response, find someone else at the company.
Cold emails are a numbers game
@ClayrunHQ
's New Help Center is Live!
Now it's easier to find the answers to your own questions -- still available at
We built a new foundation so that our info can be updated constantly alongside our product, and you can get relevant help faster
A powerful combination we've seen from our community is
@clayrunhq
+
@lgmrocks
Sign up for our webinar here!
Let's scale your prospecting automation in a matter of minutes, based on ultra-precise segmentation and enriched data!
There's a lot of moving parts to making Clay work. The product, the community. Clay also wouldn't be Clay without great data providers like
@datagma_
!
Thanks for stopping by all the way from Paris,
@Raph_Azot
! Hope you enjoyed the sparkling water from our
@getBevi
machine!
RULE 2: ESTABLISH CREDIBILITY
Amateur cold emailers are afraid to self-promote.
You need to show your credibility.
Why are you worth responding?
Toby did this by citing his conversation with the Brew's competitor Axios.
Savage.
Turns out - 47% of our free signups were duplicates and fake bots!
Read
@poyark
's blog on how we decided to take action, all the ways we were being harmed, and how
@verisoul_ai
saved us $175K of monthly value + added $150K of ARR in 1 month!
RULE 3: FRAMING THE ASK
Toby didn't ask for a job (which is what he really wanted)
He just asked them to consider a potentially valuable new Brew product.
Everyone asks for a job
Not everyone comes with an entirely new revenue generator planned out.
Installing & running binaries on AWS is a pain: โฆ. Clay offers a pretty good solution - find the function you want with the binary installed and fork it - be up and running with serverless PhantomJS scraping or Tesseract OCR in seconds :)
๐ Another integration as a little treat ๐
Target leads by tech stack by grabbing technologies from every company's job listings past and present through our
@predictleads
integration.
The right cold email will make or break a response
This example got an 8.2% response rate
Context: targeting the sales leaders of Series A startups as customers of Clay.
It gives context, describes the product, states cost of inaction, and includes social proof + CTA
How do you show real proof in a cold email?
โข Examples of your work
โข Customer testimonials and case studies
โข Mention an acquaintance or a competitor that works with you
People want to know how you can help them, but they also want to know if you can help them.
๐๐'๐ซ๐ ๐ก๐ข๐ซ๐ข๐ง๐ ๐๐จ๐ซ ๐ซ๐จ๐ฅ๐๐ฌ ๐ข๐ง๐๐ฅ๐ฎ๐๐ข๐ง๐ :
๐ Backend Infrastructure, Sr Eng
๐ Data Platform, Sr Eng
๐ป Frontend Infrastructure, Sr Eng
๐ป Growth, Sr Eng
๐ค Outbound, Sr Eng
๐จ Sr. Product Designer
๐ Go to Market Engineer
Our workflows product has been repackaged into... ๐ฅ๐ฅ๐ฅ Workbooks!
#rebrand
Workbooks allow you to manage Clay workflows that span multiple tables. You can organize multiple tables into a single workbook, and visualize the relationships ๐
we've been focused on being the best place to *enrich your data* for a little over a year now.
50+ integrations later, we think we've done a good job.
while we're still planning on getting *even better* at enrichment, prospecting feels like a natural next step ๐ฃ
What's the difference between Broad and Deep Targeting?
Broad: Casting a wide net for your potential customers, using general filters like geography & company size. ๐๐ข
Deep: Going granular. Understanding specific circumstances of your prospects. better conversions. ๐๐ฏ
we've always been shocked at the limitations of current prospecting tools. no tools let you:
โข search by keywords in bio or experience
โข filter by specific months of experience in roles
โข specify certifications or credentials
so we built it โ๏ธ
๐ฏ Analyze a prospectโs social presence
Find a cool post and mention it in an email
"I saw you tweeted about [ie. author]. I love [ie. author] too and read X, Y, and Z."
When you mention a tweet, it shows you did your research
More than anything, it shows you care.
Big news:
@ClayRunHQ
has officially completed our SOC II Type 2 compliance audit!
๐ชด As we grow, so does our commitment to protecting your information. This certification is our promise to you
More details:
Trust Center: