Brad Wolverton @bradwolverton Twitter profile

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Brad Wolverton

3 years

One key to high open rates? Write killer subject lines. What I’ve learned writing and editing 750+ email subject lines @TheHustle . 🧵...

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Last Seen Profiles

@UWAthletics

@LaCamadaNitinMx

@a6QT6VpdhuT44f

@OluwaIke55621

@jandakembangstw

@ValentimVicente

@C16Design

@africangold_

@bokeplokalmalam

@Emmanuelle00005

@GrissomVaughn

@fre_galet

@PerrystoneM

@leaklein14

@VmaniakJ

@imnemo3

@AzevedoAlves

@Prolific_717

@penikma89063156

@DinisRita

@COPPORTUGAL

@Manavjhaveri21

@bokeplokalmalam

@PrasadPBhat

@vmatos

@fsbubblet

@41a7ddadabe047e

@PasutriSheila

@the_ius

@So3rah

@SDLCcorp

@neerajroy

@Kri48399Ram

@momoshouu

@Porchish1967

Brad Wolverton

@bradwolverton

9 years

How much time do college athletes spend on their sport?

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Brad Wolverton

@bradwolverton

8 years

One thing that made that game great, which I wish we saw more of: Villanova's starters averaged 107 games of college experience. UNC's, 106.

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Brad Wolverton

@bradwolverton

8 years

I just filed my last @chronicle story. It’s been a pleasure working with so many talented colleagues.

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Brad Wolverton

@bradwolverton

3 years

iPhone vs. Android Which is better and why? We asked @TheHustle readers. This response was absolutely legendary... (h/t @ImJacobCohen )

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Brad Wolverton

@bradwolverton

3 years

Want to be a great interviewer? This🧵will show you how...

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Brad Wolverton

@bradwolverton

10 years

NCAA lawyer: “You understand that the NCAA only creates rules through the agreement of colleges.” Noll: “That’s called a cartel.”

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Brad Wolverton

@bradwolverton

4 years

I get asked all the time about @TheHustle 's distinctive voice and style. I thought I'd share a little insight into how we think about the writing process (h/t @theSamParr , @LimbsySquid and others who've written for us over the years, whose collected wisdom I tapped…)

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Brad Wolverton

@bradwolverton

10 years

Three hoops teams went to the Bahamas for a week. Here's what they spent: Kentucky ($792,845.68); UNC ($154,825.91); Portland St. ($37,714).

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Brad Wolverton

@bradwolverton

3 years

12/ In sum, to write great subject lines: - Experiment often - Keep it short - Keep it simple - Help people make $$ - Assertions > questions - News sells - So do solutions - Conflict is overrated - So are explainers - Don’t make people think too hard

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Brad Wolverton

@bradwolverton

8 years

It started with a tip about a football player cheating in his online classes. The culprits go way beyond sports.

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Brad Wolverton

@bradwolverton

2 years

Our newsletter @TheHustle recently passed 2 million subs. How'd we get there? A short 🧵

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Brad Wolverton

@bradwolverton

10 years

46% of men's lacrosse players reported using marijuana, @NCAAResearch found. Football 24%, basketball 19%.

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Brad Wolverton

@bradwolverton

3 years

I’ve been a @FTiafoe fan since @lizclarketweet profiled him seven years ago, at age 16. I’ll never forget what one of his coaches said about Francis—whose dad, the maintenance man at a tennis center, introduced him to the game.

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Brad Wolverton

@bradwolverton

4 years

One of @TheHustle ’s best writers @zzcrockett , whose features get zillions of hits, shared a few lessons w/our team this week on how he finds his stories. Here are a few takeaways...

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Brad Wolverton

@bradwolverton

10 years

Top sports fundraisers: Texas A&M ($93.6M), Michigan ($54.6M), Kansas St. ($44.8M), Arizona ($44.2M), Texas ($41.4M). http://t.co/wxA8OZpalm

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Brad Wolverton

@bradwolverton

4 years

. @joshuasforrest , founder of health startup Levels, on his admiration of @elonmusk , who he worked with at SpaceX.

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Brad Wolverton

@bradwolverton

9 years

Who's footing the bill in college sports? A @chronicle @HuffingtonPost investigation.

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Brad Wolverton

@bradwolverton

3 years

In the newsletter game, niches make riches. But how do you find niches? Here are 3 examples of small newsletters making bank (h/t @damn_ethan ). Let's go ⬇️

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Brad Wolverton

@bradwolverton

10 years

Basketball player enrollment in bogus classes, by coach: Dean Smith, 54; Bill Guthridge, 17; Matt Doherty, 42; Roy Williams, 167.

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Brad Wolverton

@bradwolverton

6 months

5 years ago today, I accepted a job as Head of Content @TheHustle . Since then, I've… ✍🏻Written/edited ~2k newsletters 🔥 Hired and developed some of the country’s best newsletter writers 📈Helped The Hustle grow from 1m to 2.5m daily readers Here are 5 things I've learned 🧵

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Brad Wolverton

@bradwolverton

4 years

Big news in newsletter land...my company is getting acquired by @HubSpot . What's it mean for @TheHustle readers? Short answer: more of the stuff you love (more podcasts, more original features, etc.) A fun thread on our journey so far...👇

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Brad Wolverton

@bradwolverton

6 months

After 5 years of leading content @TheHustle , I’m excited to start a newsletter of my own: Newsletter Examples. In <3 minutes/week, I'll highlight... 🔥 Innovative formats 🧠 Smart strategies 👏🏻 Best practices ...from leading newsletters to help you build & grow your newsletter

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Brad Wolverton

@bradwolverton

3 years

This thread will blow your mind. If you enjoy it, you should subscribe to @TheHustle , where @TrungTPhan writes hilarious, mind-blowing stories 5x/week. Sign up here free:

Trung Phan

@TrungTPhan

3 years

The true size of Africa: it's bigger than USA, China, India and Europe...all combined.

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Brad Wolverton

@bradwolverton

9 years

Colleges raised $1.2 billion for sports last year.

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Brad Wolverton

@bradwolverton

4 years

If you had invested $10,000 in Shopify in 2016 and $10,000 in Tesla in 2012, you'd be sitting on $917,441 (via @TheHustle )

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Brad Wolverton

@bradwolverton

3 years

2/ Shorter is (almost always) better. Here’s a list of winning subject lines from our most opened emails over the past ~10 months.

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Brad Wolverton

@bradwolverton

4 years

The pandemic minted 30 new healthcare billionaires, including Harvard professor Timothy Springer (net worth $1.8B+) and MIT professor Robert Langer ($1.3B+). They both made early investments in Moderna.

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Brad Wolverton

@bradwolverton

8 years

I'm sure Sylvia Hatchell, UNC's women's bb coach, is happy to be the scapegoat for 18 years of alleged academic fraud across the university.

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Brad Wolverton

@bradwolverton

9 years

Missed classes, a changed grade, and one disillusioned adviser: An inside look at UCLA basketball. http://t.co/aWqGqIUEf8

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Brad Wolverton

@bradwolverton

3 years

To everyone who wants to start or grow an email newsletter: This week @damn_ethan and I are teaching a mini course on the subject, tweeting daily insights we’ve learned from 6 months of researching the business. Follow us for advice on how to grow and monetize your list. 🧵...

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Brad Wolverton

@bradwolverton

4 years

. @TheHustle just had an opening for a staff writer. Hundreds of people applied. I wrote up a few takeaways on the search, including: - what we look for in writers - how you can make yourself stand out - who we settled on and why

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Brad Wolverton

@bradwolverton

4 months

Newsletter ads don't have to suck. We just launched some new formats in @TheHustle that have a lot of promise. A short 🧵

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Brad Wolverton

@bradwolverton

9 years

A t-shirt vendor just told me his company has 50,000 pre-orders for Kentucky national champion shirts. Duke pre-orders? 3,000.

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Brad Wolverton

@bradwolverton

9 years

"63% of this year’s NFL Draft picks ran track in high school, 48% played basketball and 10% played baseball."

CoachingSearch.com

@coachingsearch

9 years

Nearly 90% of this year’s NFL Draft picks were multi-sport athletes in high school: http://t.co/YMEXI9fZso

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Brad Wolverton

@bradwolverton

6 years

We uncovered a database of more than 400,000 consumer complaints that the @CFPB has hidden from public view. 1/

Money Management: 4 Tips for Mastering Your Finances - NerdWallet

Money management is a plan that typically involves budgeting and saving, avoiding or reducing debt and investing in your future. These tips will help you get started.

www.nerdwallet.com

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Brad Wolverton

@bradwolverton

8 years

How about coaches take all this money and give it to the academic advisers who are really helping players get their degrees.

Steve Berkowitz

@ByBerkowitz

8 years

Alabama football team's new GSR is 80. In combination with team's APR, that will give coach Nick Saban a bonus of at least $50,000

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Brad Wolverton

@bradwolverton

2 years

@Codie_Sanchez It’s not weird but it’s common: reading biographies

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Brad Wolverton

@bradwolverton

8 years

75% of Division I men’s basketball players believe they’re going to play professionally, Emmert says. Only 2% do. #sportideas

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Brad Wolverton

@bradwolverton

10 years

36% of the basketball team at Clemson is majoring in parks, recreation, and tourism management. Department says its majors "study fun."

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Brad Wolverton

@bradwolverton

4 years

HELLA JOB OPP I’d love your help sharing. We’re looking for a talented staff writer to join our 🚀 5 reasons to come work with me and our amazing team @TheHustle A thread 👇

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Brad Wolverton

@bradwolverton

3 years

5/ HELP PEOPLE MAKE MONEY. These 3 subject lines all made our Top 20: “How a tiny D2C company hacked its way to $500k/mo in sales” “Why NFTs are suddenly selling for millions of dollars” “We interviewed 20+ vending machine owners. Here's how much they make.”

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Brad Wolverton

@bradwolverton

10 years

Football players enrolled in bogus classes, by coach: Mack Brown, 35; Carl Torbush, 35; John Bunting, 747; Butch Davis, 181.

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Brad Wolverton

@bradwolverton

3 years

6/ Assertions are better than questions. Assertion: 🏦 Stripe Treasury is a huge deal (51% open rate) Question: 💸 Will Big Tech lose its tax shelters? (42%)

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Brad Wolverton

@bradwolverton

3 years

Want to write for @TheHustle ? We're looking for part-time contributors (which could grow into full-time positions). Key attributes: ✍🏾 Strong writing voice 📱 Business and tech smarts Apply here: For more on our team👇

Call for Hustle writers

The Hustle, a daily business and tech newsletter with 2 million+ subscribers, is looking for talented news and feature writers to join our team. Candidates must write with flair and originality and...

docs.google.com

Brad Wolverton

@bradwolverton

4 years

HELLA JOB OPP I’d love your help sharing. We’re looking for a talented staff writer to join our 🚀 5 reasons to come work with me and our amazing team @TheHustle A thread 👇

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Brad Wolverton

@bradwolverton

4 years

Just got this email from a job candidate I’d been talking to. Bummed we won’t get to work together, but the fashion industry is about to get someone special. “...sometimes people come to the end of themselves and finally do the thing they were meant to do all along.”

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Brad Wolverton

@bradwolverton

10 years

Testimony from Oregon State president Ed Ray on not reading Freeh report before sanctioning Penn State. http://t.co/qERSplsW5t

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Brad Wolverton

@bradwolverton

9 years

Why do so many athletes have learning disabilities? The system's rigged, one athletics official told me.

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Brad Wolverton

@bradwolverton

4 years

Our president is out for a couple weeks so @theSamParr is back in the saddle. First thing he tells us: “We have too many meetings. Let’s just go MAKE STUFF.”

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Brad Wolverton

@bradwolverton

8 years

How athletic departments spend their money (via @KnightAthletics )

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Brad Wolverton

@bradwolverton

3 years

We interviewed @SubstackInc cofounder @hamishmckenzie about the future of newsletters. Here are a few highlights. 🧵...

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Brad Wolverton

@bradwolverton

3 years

3/ Shorter, please! Our top 20 best subject lines averaged 33 characters. The bottom 20 averaged 41 characters. (h/t @zzcrockett )

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Brad Wolverton

@bradwolverton

3 years

1/ Experiment often. We A/B test 4 different subject lines every day. We study what works/doesn’t work and make adjustments constantly.

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Brad Wolverton

@bradwolverton

8 years

The new economy of cheating. It’s not just papers and assignments — it’s the whole course.

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Brad Wolverton

@bradwolverton

7 years

CFPB retreats from Wells Fargo probe, prepares to settle Navient case over alleged student-loan abuses. @eisingerj on the "bureaucratic immobilization" of the agency.

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Brad Wolverton

@bradwolverton

8 years

I’m excited to be joining a formidable new investigative reporting team @NerdWallet .

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Brad Wolverton

@bradwolverton

4 years

I'm on the lookout for talented biz/tech writers (bonus points if you can make us laugh). Apply here: @WritersofColor @womenjournos @nlgja @NAHJ @DisabledWriters @najournalists @sajahq @editorsofcolor

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Brad Wolverton

@bradwolverton

10 years

Cost of attendance vote passes, 79-1. Division I colleges may now provide players with aid up to full cost of attendance.

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Brad Wolverton

@bradwolverton

3 years

How to make a viral hit. I asked @zzcrockett , whose stories have been read by millions of people, to share some of his secrets. He brought the 🔥...

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Brad Wolverton

@bradwolverton

8 years

Emmert: Syracuse players had “nothing to do with those [academic fraud] sanctions and they should be allowed to play.”

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Brad Wolverton

@bradwolverton

9 years

A whole bunch of college athletes think they're going pro in their sport.

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Brad Wolverton

@bradwolverton

4 years

This spring I flew to Texas to write a story about a boys’ high school soccer team. I’ve profiled lots of amazing people in my life, but this team might be my favorite.

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Brad Wolverton

@bradwolverton

9 years

How athletics and academics collided at one university. http://t.co/vWxfKwXIRU

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Brad Wolverton

@bradwolverton

3 years

How to hire writers. I get asked this all the time, so I thought I'd share a few things we look for, and how we find candidates. 🧵...

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Brad Wolverton

@bradwolverton

9 years

AM RT: The public university athletics programs that give the most to academics.

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Brad Wolverton

@bradwolverton

4 years

We asked our readers what it was like to go through a dramatic career change. 600+ of them responded. A few takeaways👇

What it’s like to go through a dramatic career change

One answer to lifelong fulfillment? A spicier, more varied professional life

thehustle.co

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Brad Wolverton

@bradwolverton

8 years

To all the amazing people I’ve gotten to know in college sports, thanks for letting me tell your stories.

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Brad Wolverton

@bradwolverton

3 years

A primer on the newsletter business, including: - How it started - How it’s grown - Where it’s headed BONUS: 12 areas where you can build... 🧵…

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Brad Wolverton

@bradwolverton

3 years

Free vs. paid: Which should I build? It's one of the most common questions @damn_ethan and I heard as we researched the newsletter business. Experts say build a huge following first, then start charging. Here’s why I think that’s bunk. 🧵...

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Brad Wolverton

@bradwolverton

8 years

CTE in pro football players is one thing. This is even more troubling.

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Brad Wolverton

@bradwolverton

8 years

And for anyone who wants a free link to that scholarships story, here you go.

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Brad Wolverton

@bradwolverton

3 years

Want to keep up with ⁦ @TrungTPhan ⁩? His playbook for success: 1) Wake up before dawn, read the internet, write hundreds of words before Trung Jr. wakes up 2) Tweet hilarious memes, grow followers from 5k to ~100k in < 1 yr 3) Skip meetings…except occasional cameos

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Brad Wolverton

@bradwolverton

8 years

If there was any doubt about @BIGEAST hoops, or the sense of a basketball-focused conference, this game is providing an emphatic answer.

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Brad Wolverton

@bradwolverton

4 months

Did you miss the @NewsletterConf ? I got you... In this week's Newsletter Examples, I share 6 things I learned, including: 💸 The niches where you can make the most riches 📈 How to grow your newsletter with free goodies 🤣 Why meme makers are 🔥 partners & more Sign up in bio!

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Brad Wolverton

@bradwolverton

4 years

We asked our 10k+ members to share a few of their favorite things from 2020 a few highlights👇

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Brad Wolverton

@bradwolverton

3 years

13/ If you like breakdowns like these: a) RT the first tweet in this thread -- it’ll help more people see this/learn. b) Subscribe to @TheHustle and OPEN IT EVERY MF DAY!!! c) Give me a follow ( @bradwolverton ). I write about email growth tactics with the occasional wisecrack.

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Brad Wolverton

@bradwolverton

8 years

Just realized I quoted three female FBS athletic directors in one story. Hope one day that's not so unusual.

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Brad Wolverton

@bradwolverton

10 years

ICYMI: He made a living keeping athletes eligible. Now he's coming clean. http://t.co/dgfMZmkFZv

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Brad Wolverton

@bradwolverton

8 years

Email I just got from a former men's college basketball coach re: Pitino.

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Brad Wolverton

@bradwolverton

10 years

For the late crowd, “The Courting of Marvin Clark.” How colleges vied for one elite recruit. http://t.co/k9uPGVSega http://t.co/AQmLzpK5EO

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Brad Wolverton

@bradwolverton

4 years

The most important sentence of an article is the first one. If it doesn’t entice the reader to read the second one, you’re dead. So make it sharp and snappy.

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Brad Wolverton

@bradwolverton

7 years

Love this @joss line.

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Brad Wolverton

@bradwolverton

10 years

One professor's view of college football, in 126 words. http://t.co/0623RWgJMI via @ProfStaurowsky http://t.co/NLHeA9j9Yl

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Brad Wolverton

@bradwolverton

8 years

NCAA to relocate championships from North Carolina.

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Brad Wolverton

@bradwolverton

3 years

11/ What *not* to copy. Our email with the lowest open rate had this subject line: “Board games are starting to look a lot like video games” I don’t even know what that means...and a sh*t ton of readers didn’t care either.

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Brad Wolverton

@bradwolverton

8 years

Kickoff returns account for 23.4% of concussions in games despite representing only 5.8% of plays.

Steve Berkowitz

@ByBerkowitz

8 years

Ivy League to move kickoffs to 40-yard line in 2016 league games as safety-based experimental rule:

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Brad Wolverton

@bradwolverton

3 years

7/ Solutions (and numbers) sell. 📧 Fixing the $650B subscription economy (46% open rate) 🎯 How Target took $9B from competitors (46%) She was kidnapped and locked in a car trunk. Then, she decided to change the car industry. (47%)

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Brad Wolverton

@bradwolverton

3 years

@Nicolascole77 💯Less talented writers who put themselves out there have a better chance of succeeding than more talented writers who don’t get in the arena.

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Brad Wolverton

@bradwolverton

3 years

4/ Boring isn’t always bad. Here’s the subject line from our most clicked email, which had a 55% open rate: “How bitcoin are created”

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Brad Wolverton

@bradwolverton

2 years

COOL JOB ALERT I'd love your help sharing. We're looking for a talented managing editor to help write and oversee our daily business newsletter. 4 reasons to come work with me and our amazing team @TheHustle ...

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Brad Wolverton

@bradwolverton

4 months

Want to see how meme lord @TrungTPhan upended boring business news? Read the latest issue of Newsletter Examples, my weekly email that breaks down best practices from leading newsletters to help you grow your newsletter. Issue drops later today. Sign up free (link in bio)✅

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Brad Wolverton

@bradwolverton

4 years

Zack is a master at combing through archives and databases. Here are a few places where he finds his best ideas: - (“a total gold mine”) - ArchiveGrid (“the king of all rabbit holes”) - Subreddits & Facebook groups (he belongs to hundreds of them)

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Brad Wolverton

@bradwolverton

3 years

8/ Kinda obvs, but news also sells. Amazon’s next play 🚚 (53% open rate) Apple fires Intel (52%) 📦 Jeff Bezos is stepping down (51%) 🍟 McDonald’s is crushing it (51%) 🙅‍♂️ Zucked (51%)

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Brad Wolverton

@bradwolverton

4 years

I’ve lived in the DC area for almost 20 years—moved here shortly before 9/11. I was less than a mile from the Pentagon when it was hit. Besides that, yesterday was the most surreal day I’ve spent here. To everyone impacted by the violence at the US Capitol, may you find ☮️

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Brad Wolverton

@bradwolverton

3 years

10/ Another assumption: People love explainers. We wrote at least a dozen subject lines with some variation of “X, explained” Not one cracked the Top 50.

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Brad Wolverton

@bradwolverton

4 years

ATTENTION STORYTELLERS... I'm looking for a top-shelf writer. Come work for the No. 1 daily biz/tech newsletter. Learn from the best ( @zzcrockett @TrungTPhan ) Apply here: Read more about our team 👇

Brad Wolverton

@bradwolverton

4 years

1/ We have an all-star editorial team including: 🏆 An @ONA award-winning writer 🗞️ Contributors to @nytimes @washingtonpost & other national outlets 🎙️ A @MarketPlace contributor 📚 The author of two bestselling books 🎥 Writers who’ve optioned numerous stories for film & TV

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Brad Wolverton

@bradwolverton

10 years

Big changes coming for Division I: Schools allowed to provide players with more scholarship aid, can't reduce aid for athletic reasons.

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Brad Wolverton

@bradwolverton

10 years

A secret Steno pad of names. A file filled with test answers. Inside a cheating scandal. http://t.co/dgfMZmkFZv http://t.co/DXLHuOJTiN

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Brad Wolverton

@bradwolverton

7 years

. @Marv_Time13 making the most on national TV.

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Brad Wolverton

@bradwolverton

4 years

Lots of jobs have gone away lately. @TheHustle is fortunate to be hiring. We're looking for a creative writer with big ideas (bonus points if you can make us laugh). Apply here:

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