Benji Hyam @benjihyam Twitter profile

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Benji Hyam

3 years

In our experience, most blog posts have a .1% - .5% conversion rate. The average conversion rate from organic session to trial signup from our blog posts is 1.67%. Here's how we scaled SEO traffic while also scaling signups for @CircuitApp :

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Benji Hyam

@benjihyam

2 years

ChatGPT is the next clubhouse. In 12 months, people will forget it existed.

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Benji Hyam

@benjihyam

5 years

Work is changing. Used to be cool: Big offices, perks, working hard, big teams, VC backing, "changing the world." Is cool now: Remote work, working normal hours, working smart, lean teams, getting to profitability quickly, making a meaningful difference in your industry. 🤷‍♂️

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Benji Hyam

@benjihyam

5 years

Probably the most underrated perk of remote work: The ability to go to the grocery store at non peak hours.

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Benji Hyam

@benjihyam

4 years

Yeti took an extremely boring category and made it cool. What are other examples of brands that have done something similar?

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Benji Hyam

@benjihyam

4 years

When a LinkedIn automated message spammer actually has to respond a message 😂😂

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Benji Hyam

@benjihyam

3 years

@JoeBiden @ToddGloria @GavinNewsom He sure is leading by example

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Benji Hyam

@benjihyam

6 years

Wow. Props to @zoom_us for this email. What other SaaS product would send an email like this? I've never seen one. You can do this when your product is far superior than anyone else and you actually care about your customers.

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Benji Hyam

@benjihyam

4 years

Founders who are not marketers have the most unrealistic expectations around marketing goals. “I need 1000 new demo requests per month, to become the top brand and I want to spend $2500” “We get almost none now and want this all in 6 months” 🤔 Welp, Good luck to you 🤷🏻‍♂️

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Benji Hyam

@benjihyam

4 years

PSA: copywriting and content writing aren’t the same.

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Benji Hyam

@benjihyam

5 years

[New post] We often get asked how long it takes for content marketing to start working... Instead of sharing some random answer, we thought we'd answer this with data from 3 clients. We also share the strategy, promotion tactics and show conversions:

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Benji Hyam

@benjihyam

4 years

I'm not a writer. I'm a marketer who can write. How many other people identify with that statement?

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Benji Hyam

@benjihyam

7 years

For jobs, @AngelList is my goto. For business intelligence, @Mattermark . For communication, email over LinkedIn. Linkedin used to own all

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Benji Hyam

@benjihyam

5 years

Marketing isn’t about getting someone to purchase. Marketing is about figuring out your customers wants and needs and aligning the value of your product or service to meet them. Same outcome, different mindset. The former is shortsighted, the latter leads to long term success.

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Benji Hyam

@benjihyam

2 years

If your business goes up against big brand name competitors that own the search results for keywords you want, you should read this. We're trying to help the underdogs gain a competitive advantage in SEO:

Underdog SEO: How to Beat Your Competition at Search

There are many companies that wrongly assume that:If competitors with a huge marketing budget already rank for many keywords in their space, they have no shot in organic search.There are ...

www.growandconvert.com

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Benji Hyam

@benjihyam

4 years

We just published a new article on B2C content marketing. We share: - The differences between b2b & b2c content marketing - Our detailed strategy of how we grew this company to 70k+ pageviews in 14 mos 📈 - A full view into the conversions we drove

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Benji Hyam

@benjihyam

5 years

Prediction: I think LinkedIn will slowly die off and the rise of more niche jobs/networking platforms will arise -- marketing, sales, engineering, remote, etc. There's too much noise on LinkedIn and it's lost its usefulness. The trend is already starting

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Benji Hyam

@benjihyam

4 years

Don't compete with competitors. Compete with yourself and continually ask yourself "what would make my business better for our customers?" Then focus on improving that. You'll beat competitors by asking yourself that question over and over again.

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Benji Hyam

@benjihyam

6 years

1 year ago, we booked our first $6k/month in revenue for our agency. That gave me enough confidence to move from my mom's couch into a sublet. Last month, we booked $45k/month in revenue. A lot can change in a year if you stay focused and don't give up. Startup life isn't easy

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Benji Hyam

@benjihyam

2 years

@digicritics The reason it failed wasn’t bc it had other copies, it’s because it didn’t have a use case, the product wasn’t great and the hype got ahead of the product. ChatGPT is the same thing

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Benji Hyam

@benjihyam

5 years

When joining a co as the first marketer or hiring your first marketer, many ppl make the mistake on focusing on acquisition channels immediately. Step 1 should be to do customer research, make sure the positioning is correct, & improve the product/service till there's PM/fit.

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Benji Hyam

@benjihyam

5 years

A mistake that I keep seeing companies make: They try to position themselves based on what want to be instead of what they are now. If you position yourself based on something you’re not, it confuses ppl and hurts trust. Positioning should evolve alongside your product/service.

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Benji Hyam

@benjihyam

5 years

Towards the end of last year, I was burned out. Even a 3 week vacation didn't help. So instead of pushing through it, I worked a lot less. I dropped off of social media & spent more time doing hobbies. Now I'm feeling super motivated again. Sometimes you just need a break.

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Benji Hyam

@benjihyam

2 years

@elilondon100 @justhugh_t Haha same guys were there when I was there last winter

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Benji Hyam

@benjihyam

4 years

When I ran marketing for other companies and tried to hire a content marketing agency, most I talked to were glorified writing services. None were willing to be held accountable to leads and traffic. When we started our agency, we wanted to change that.

Why We Started Grow and Convert

The idea behind Grow and Convert stemmed from our prior experiences trying to hire content marketing agencies and being disappointed in what they delivered.A good story of this is Benji’s (...

www.growandconvert.com

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Benji Hyam

@benjihyam

4 years

This is an amazing podcast -- one of the most interesting conversations I've heard this year: @wolfejosh @EricRWeinstein

33: Josh Wolfe - The Mind Financing The Future

Episode · The Portal · Josh Wolfe of Lux Capital is a leading mind in the current wave of venture capitalists making waves. While aware of each other for some time, in this episode Josh sits down...

open.spotify.com

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Benji Hyam

@benjihyam

11 months

BREAKING: Guy who has never operated a marketing agency promises he can make you $300k next month by sending the same bad cold email you just deleted.

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Benji Hyam

@benjihyam

4 years

The time we invested in writing blog content over the first 3-4 years of our business has allowed us to not spend any money on mktg/sales beyond promoting those articles. A majority of sales calls close after one conversation bc people come in educated. Play the long game.

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Benji Hyam

@benjihyam

4 years

I think when this recession is over, we'll see more entrepreneurs because working for others was perceived as stable and less risky, and it's now proving to be more risky than having control over your own outcome. People getting laid off will make them question the system.

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Benji Hyam

@benjihyam

5 years

Every stage of growing a biz is figured out through trial and error. P/M fit, hiring, the right org structure, etc. I feel like most ppl don't realize that when they start - they're looking for a playbook or a process that works, but it's all built through a series of failures

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Benji Hyam

@benjihyam

4 years

Don’t build a process around something you have yet to prove works. Sounds simple but you’d be surprised how many times I’ve seen this happen

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Benji Hyam

@benjihyam

4 years

The #1 thing I'd do differently if I started a business again: Try to sell a product before spending any time working on it. After 3 failed products & 18 months of no revenue, we launched our agency with this Google doc and got our first 2 customers in 2 weeks. Thread:

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Benji Hyam

@benjihyam

4 years

Even better than remote work is the opportunity to create your own work schedule.

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Benji Hyam

@benjihyam

4 years

I've noticed that those "building in public" tend to share their revenue numbers after they've made it past all the hard parts of growing their business. And that kind of defeats the entire purpose behind the concept 👀

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Benji Hyam

@benjihyam

4 years

I used to overcomplicate SEO thinking that I needed to build a ton of links to get content to rank and that I needed to have perfect technical SEO. The most important thing: create the best resource on a topic and answer searches questions. Most ppl don't spend enough time there

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Benji Hyam

@benjihyam

6 years

We finally published a new post (it's been nearly 3 months 😳). It took us months to write & should become one of the foundational pieces on our site. It's about positioning (unsexy but important). If your positioning is wrong, your marketing will fail.

Positioning Is the Part of “Product Market Fit” You’re Likely Ignoring

This article is not about content marketing. It’s about a key learning we’ve acquired after years of doing marketing:If your positioning is wrong, your marketing will fail. ...includi...

www.growandconvert.com

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Benji Hyam

@benjihyam

6 years

Finally! A great cold email! This is what it takes to stand out in a crowded inbox. If you follow this formula, you'll likely get a response. Making it personal + showing that you've implemented advice from someone almost always works. 👏👏👏👏👏

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Benji Hyam

@benjihyam

7 years

@SatoshiLite The best way to market litecoin is to simplify cryptocurriences so that the average person can understand it. Most ppl are scared of what they don’t understand. Then, you need to explain why litecoin is a better technology and outline your vision for how it gets adopted.

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Benji Hyam

@benjihyam

6 years

Let’s stop talking about tactics & hacks and let’s start talking more about mktg fundamentals & strategy. Having success doing something once is easy. Learning how to think about solving challenges repeatedly is hard. Marketing is a moving target & hacks will get left behind

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Benji Hyam

@benjihyam

4 years

@andrecarothers @DavidSacks You do realize that SF tax revenue last year was $12.2B (a dozen billions) and that we pay govt officials to solve those problems, right? Why is it a private citizens responsibility to pay and spend time on this when that’s what we pay the govt for?

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Benji Hyam

@benjihyam

4 years

Wow. That might’ve been the worst decision @RobinhoodApp could make. Remove the ability to buy $amc, $gme, $nok and all the others? Now you just lost the trust of all of your users and you proved the market is rigged against retail. This is the start of something much bigger.

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Benji Hyam

@benjihyam

5 years

Personas are a waste of time. Better to focus on listening to customer phone calls, talking to customers, answering support questions, etc. Those will give you a better idea who your customer is and what they care about. Stop trying to fit your customers into boxes.

Marcus Sheridan

@TheSalesLion

5 years

Spending hours, days, or even weeks identifying your "marketing personas" has never: -Generated a single lead -Proven marketing ROI -Gotten a marketing professional a raise Although useful, "doing personas" should never be considered a "win." It's a start. But not a win.

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Benji Hyam

@benjihyam

4 years

There will come a time in the near future where startups will hire content and media roles as first hires instead of just having a heavy focus on product and engineering in the beginning. Reason: Those that build owned channels will have an advantage over other startups.

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Benji Hyam

@benjihyam

6 years

Former boss micromanaged me and told me I didnt know what I was doing. Started a blog that teaches marketing, started and sold a SaaS product and built a marketing agency in the last 3 years since quitting.

Jessica Rose

@jesslynnrose

6 years

Tech Twitter: Tell me about a time someone underestimated or dismissed you and what amazing things you’ve gone on to do since then? RT for reach if y’all want a bunch of victory stories 😌💖

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Benji Hyam

@benjihyam

3 years

The more and more I talk to other founders, the more I'm convinced that operations is the bigger challenge to scaling than "growth" or marketing is. And for some reason, you don't see a ton of books, blog posts or people talking about it Maybe bc it's the unsexy part of biz 🤷‍♂️

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Benji Hyam

@benjihyam

5 years

Our take: Don't focus on top of funnel content ideas until you've exhausted bottom of funnel and mid funnel content ideas. There's a lot more ROI in the latter, and more vanity metrics in the former. People think you need top of funnel to get ppl to the bottom but you don't.

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Benji Hyam

@benjihyam

5 years

I’ve seen at least 3 people ask about switching from Evernote to @NotionHQ this week. If I were notion, I’d be writing the blog post: “Evernote vs. notion: a comprehensive comparison” and owning the conversation along with taking branded search traffic from Evernote.

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Benji Hyam

@benjihyam

5 years

A lesson I learned early in my career: Help others without expecting anything in return. I’ve found that the positive karma comes back to you when you need it most.

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Benji Hyam

@benjihyam

6 years

Listened to @LewisHowes podcast with @ramit and was impressed by all of financial wisdom for business owners. Wanted to learn more so I bought this 🤷🏻‍♂️excited to dig in

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Benji Hyam

@benjihyam

5 years

If you have a product or service people want and you clearly message the value to them, you will get signups and leads. I don't really understand the obsession with creating and optimizing "funnels" to convert people. When customers are ready, they'll buy.

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Benji Hyam

@benjihyam

3 years

The most important interview you'll watch @JeffBooth & @RaoulGMI :

Jeff Booth: Accountability Via Deflation and Decentralization

Jeff Booth, author of "The Price of Tomorrow: Why Deflation is the Key to an Abundant Future," joins Real Vision CEO and co-founder Raoul Pal to discuss the coming monetary revolution—one that will...

www.realvision.com

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Benji Hyam

@benjihyam

7 years

Linkedin is ripe for disruption. High prices, less value, less engagement, & more spam. Groups are worthless & there's better data elsewhere

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Benji Hyam

@benjihyam

5 years

And just like that, we're booked through the end of the year. We started 2019 with 5 clients. We scaled back clients at the end of last year to get back to basics rethink our operations. Starting 2020, we'll have 14. Excited for what 2020 will bring 🚀 @deveshkhanal

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Benji Hyam

@benjihyam

7 years

I can't login to LinkedIn. Without... Seeing really annoying. Inspirational updates. With BS advice and lessons.

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Benji Hyam

@benjihyam

4 years

Well that whole "billionaires are evil" narrative died quickly. Look who actually steps up in times of need.

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Benji Hyam

@benjihyam

5 years

Micromanaging means that you don’t trust your team to do their job. So you either: A. Hired the wrong people B. Have a problem giving up control Both are detrimental to your team and business.

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Benji Hyam

@benjihyam

4 years

@Kevin_Faulconer @sliccardo Thank you. Certain politicians like @LorenaSGonzalez and @GavinNewsom don’t seem to understand that there are trade offs. Their payroll tax revenue in exchange for more drunk drivers on the road, less jobs in a recession and less delivery options in the midst of a pandemic

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Benji Hyam

@benjihyam

10 months

@SenWarren @FTC @SUBWAY @jimmyjohns @McAlistersDeli Thanks Senator. No one eats sandwiches from any other sandwich shops. Glad you’re always focused on the important issues.

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Benji Hyam

@benjihyam

4 years

When I ran marketing for other companies and tried to hire a content marketing agency, most I talked to were glorified writing services. None were willing to be held accountable to leads and traffic. When we started our agency, we wanted to change that.

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Benji Hyam

@benjihyam

4 years

Companies that ask how many golf balls fit inside a 747 as an interview question and also complain that they can’t find qualified candidates for their marketing job

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Benji Hyam

@benjihyam

5 years

. @realvision has been the best investment I've made on myself in the last year. I knew almost nothing about the world of investing, finance and large trend changes that are happening in the world. I watch it everyday and I've learned more from it than any book, class, etc.

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Benji Hyam

@benjihyam

5 years

Why don’t more people care to learn about investing / personal finance? People work their whole life to make money. Why wouldn’t they want to learn how to protect that money over trusting others to do it for them? Yes, it’s another skill to learn but a valuable one.

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Benji Hyam

@benjihyam

3 years

When I ran marketing for other companies & tried to hire a content marketing agency, most I talked to were glorified writing services. None were willing to measure success by conversions from content. When we started our agency, we wanted to change that

Why We Started Grow and Convert

The idea behind Grow and Convert stemmed from our prior experiences trying to hire content marketing agencies and being disappointed in what they delivered.A good story of this is Benji’s (...

www.growandconvert.com

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Benji Hyam

@benjihyam

4 years

"The chart shows the signups from content alone. I started with the content barely bringing in any conversions in May to bringing in over 700% in signups a month. If you look past September, it is still growing exponentially." - @bleuangpaseuth

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Benji Hyam

@benjihyam

4 years

Want to get better at marketing? Read more about psychology

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Benji Hyam

@benjihyam

2 years

Marketers are funny. Once they’ve found something that works, instead of doubling down on it, they’ll test unproven tactic after tactic to try to find something even better. Many marketers suffer from shiny object syndrome— Focusing on what sounds cool over what works.

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Benji Hyam

@benjihyam

5 years

If a site doesn't have an about page with a founding story and images of the team/founders, I typically trust it less. It's easier to build trust when you know who you're buying from.

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Benji Hyam

@benjihyam

4 years

We launched our new course today. In it, you can learn our system for generating traffic and leads/signups for B2B and B2C businesses. We share it all - the same strategy that companies pay us $10k/month for in our agency. This week buy it for $499:

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Benji Hyam

@benjihyam

5 years

I knew absolutely nothing about investing 2 years ago so I decided to try to learn. The more I learned, the more I found I loved it. I've dedicated nights and weekends to learning investing/trading & am pretty happy with this years performance. 2020 goal = continue to improve

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Benji Hyam

@benjihyam

5 years

One of my flaws when it comes to writing-- I edit as I go. I can't write the next section of an article until I feel like the previous one is as close to final draft form as possible. Does anyone else do this?

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Benji Hyam

@benjihyam

4 years

Just got off a 3.5 hour call with @coreyhainesco . I think I might’ve lost my voice but had a fascinating discussion about all things marketing. There’s a 2+ hour podcast coming to you soon - we chatted about getting into marketing, content marketing, ops, biz and a ton more

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Benji Hyam

@benjihyam

10 years

One of the best stories i've read. From Dot-Com Zero to Hero: One Man’s Story http://t.co/23dezItuiE @tferriss @alexisohanian #reddit

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Benji Hyam

@benjihyam

5 years

Content strategy if you want ROI: Start with bottom of the funnel topics/keywords and work your way up. Buying intent > traffic Will be writing a post on this that shows data to prove this strategy works.

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Benji Hyam

@benjihyam

5 years

It only took 2 years of running an agency to realize that we're not just a service biz, we're a training biz. If we find great people with lots of potential, and train them to be even better at what they do, that enables us to provide a great service (and unlocks growth).

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Benji Hyam

@benjihyam

4 years

Old me = "I have so many ideas for new products and new services to add that can grow our business" Me (now) = "Let's double down on what's working and make them so good that no one can compete with us" Scaling what has proven to work > shiny object syndrome

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Benji Hyam

@benjihyam

7 years

Haha I love this story. @IntrovertdAlpha hired a SEO firm who tanked her traffic. She got fed up, fired them & taught herself SEO by binge watching @randfish 's whiteboard friday videos. SEO traffic grew from 8k-30k in 4 months 📈. Full story: cc: @Moz

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Benji Hyam

@benjihyam

4 years

@ToddGloria Politician:"Businesses are struggling" Politician: "Let's create laws that have nothing to do with the problem and say we're helping" 👏👏 *Pats yourself on the back* The real problem: Businesses are struggling because you're saying they can't open. Why don't you fix that?

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Benji Hyam

@benjihyam

6 years

Do not sign up for @scottsflights because there are too many good deals and it will be hard not to book every flight sent to you. I already have 3 trips booked next year 🤷🏻‍♂️

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Benji Hyam

@benjihyam

4 years

If you've ever taken a course on content marketing, you likely know that most don't teach how to actually do content marketing. They teach high-level theory. We took some of the top courses and shared our thoughts on which ones are most effective.

11 Best Content Marketing Courses: Our Detailed Analysis

The problem with most online courses about content marketing is that they’re too theoretical. They teach high-level concepts, but they don’t teach you how to actually do conten...

www.growandconvert.com

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Benji Hyam

@benjihyam

3 years

@micsolana Do one on the before and after of Uber and Lyft. Both services are horrible now with her legislation. Costs skyrocketed, less vehicles driving, etc.

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Benji Hyam

@benjihyam

5 years

@tonetheman @jamiequint @BernieSanders Imagine taking the risk of starting your own business, spending 5 years building that company, then going to sell it and only getting to keep 30% of the value of what you built. The government takes 70% for taking 0 risk. Seems fair right?

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Benji Hyam

@benjihyam

4 years

Airline CEOs blaming layoffs on no new stimulus when they spent their cash on stock buybacks instead of having cash on hand for a rainy day. If anything, the govt should give money directly to employees and not to leaders that have proven they can’t manage their company or ppl.

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Benji Hyam

@benjihyam

5 years

One interesting learning we've had this year on the hiring front: Instead of hiring marketers, we've been hiring writers and training them how to become marketers/strategists. 1/

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Benji Hyam

@benjihyam

5 years

For those that requested more about the business side of G&C. Wrote a 2500 word article walking through the how we identified the gap in content mktg agencies, how we came up with the positioning, our service offering, etc. Will be published soon (after Devesh rips it apart)

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Benji Hyam

@benjihyam

6 years

Our first guest post in years. @nateliason and I talk for an hour each month to share learnings from each others' agencies. Collaboration > competition. I've learned a ton from him. Happy to see pain-point SEO work for him like this. … @cupandleaftea

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Benji Hyam

@benjihyam

5 years

Reminder: Tools don't solve strategy problems. In other words, don't buy tools to solve problems. Focus on building the right strategy and using a tool to optimize the process.

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Benji Hyam

@benjihyam

4 years

Prediction: going forward we will see companies hire fewer “employees” and hire more freelancers and agencies. Reason: Companies realizing they can do more with less, that employees aren’t as invested in the co as they thought, and bc of need for more specialized knowledge.

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Benji Hyam

@benjihyam

5 years

In this new post we cover how we: - Identified a gap in the market - Identified pain points to solve - Formulated our service offering - Came up with pricing - Positioned ourselves in a way that stands out Hopefully it helps you w/ your positioning:

Positioning Case Study: How We Created a Premium Content Marketing Service

Several months ago, we published an article titled

www.growandconvert.com

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Benji Hyam

@benjihyam

4 years

This account gave me lots of sleepless nights. For what felt like forever, we couldn't get articles to rank. Then in June, we felt like the issue was the blog being on a subdomain. It got moved to /blog/. 3 months later... we finally have liftoff. Trust the process.

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Benji Hyam

@benjihyam

3 years

After tax loss harvesting this morning, my total realized trading gain for crypto 2021 is 222%- my best year yet. Looking forward to continuing to learn and improve over the coming year. Shout out to @CryptoSays whose course really helped me improve my skills and emotions

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Benji Hyam

@benjihyam

5 years

Make your personal brand so strong that you bring credibility to a company just by joining it. 👀 👀 @davegerhardt Hadn't even heard of Privy until you joined...

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Benji Hyam

@benjihyam

5 years

After leaving the corporate world, I realized how much time is wasted in pointless meetings. Empowering people to make decisions on their own instead of discussing things amongst 5-10 ppl is a much better approach

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Benji Hyam

@benjihyam

5 years

"Content marketing" at its finest

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Benji Hyam

@benjihyam

4 years

Talent hack: find freelancers who don’t actually want to run the business side of things, provide them consistency in work, autonomy and incentivize them monetarily... Get amazing results

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Benji Hyam

@benjihyam

3 years

Pretty crazy what Tim Ferris parlayed his success from 4 hour work week into. I now barely think of him as an author

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Benji Hyam

@benjihyam

9 years

An introduction to growth hacking, based largely on advice from @morganb . @GrowthHackers #growthhacking #marketing

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Benji Hyam

@benjihyam

4 years

This is a new one on LinkedIn. "I've never met you, but it seems like you have great experience. Want to be my roommate and live in my mansion??" 😂😒

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Benji Hyam

@benjihyam

6 years

New post: Everything you need to know about hiring a content marketer - Most companies hire writers instead of marketers (big mistake) - Oftentimes hiring a content marketer is like searching for a unicorn (I share why) My approach and lessons here:

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Benji Hyam

@benjihyam

4 years

Here's the messaging we ended up going with. V1 of new site: Still have some design tweaks to make, but overall I think this better represents the business.

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Benji Hyam

@benjihyam

6 years

For the first 5 years of my career, I worked in-house growing 3 different companies w/ content marketing. I thought I knew a lot then. In the last ~18 months, as an agency, we've worked with 10+ companies to help them grow via content. Talk about an accelerated learning curve.

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