Aparna Saxena @aparna_saxen Twitter profile

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@Kuro2427

Aparna Saxena

@aparna_saxen

2 years

My parents (both retired IAS officers) started learning Indian classical music at the age of 65. They’re taking their second year exam this year and spend hours practicing. It just goes to show that there’s no age to stop learning.

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Aparna Saxena

@aparna_saxen

2 months

India in 2024: this is what a legal marriage registration form is asking us to declare.

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Aparna Saxena

@aparna_saxen

1 year

Had a conversation with a first-time founder recently, and it made me realize how we, as VCs, often assume everyone is familiar with funding jargon. So, here's a straightforward list of initial terms you'll encounter when starting to raise capital:

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Aparna Saxena

@aparna_saxen

4 months

What a turn of events- Experienced US engineers laid off and going through extended periods of unemployment for failing "technical" interview tests are now freelancing for Indian startups - a remarkable reversal in global tech talent flow.

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Aparna Saxena

@aparna_saxen

5 months

Seeing so many lab diamond startups these days! I want to hear from someone who’s bullish on the market- cause I cannot fathom how an asset with unlimited supply can retain value and money back guarantee?

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Aparna Saxena

@aparna_saxen

14 days

DTC companies, listen up!- Here are my predictions of the 9 (specific) consumer products/ trends that are about to pick up in India in the next 12 months.

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Aparna Saxena

@aparna_saxen

5 months

Intrigued by the use case: someone I know -working in Silicon Valley, earning $100k, is transitioning back to a manager role at a startup in India at ₹30 lakhs. Her reason: a $100,000 salary in San Fran translates to the equivalent of ₹21 lakhs in terms of purchasing power

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Aparna Saxena

@aparna_saxen

1 year

Met 4 great founders this week and realized their approach to calculating ARR (Annual recurring revenue) had slight variations. So here's a thread on how founders over/under-estimate ARR :

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Aparna Saxena

@aparna_saxen

10 months

Yo- I can deadlift your entire body weight while you dance.

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Aparna Saxena

@aparna_saxen

2 months

8 mistakes Deepika Padukone made with 82°E? ~ 🧵

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Aparna Saxena

@aparna_saxen

1 year

Launching yet another fund to invest in companies that don't make money..

Good Capital Launches $50 Million Fund For Startups Leveraging AI

The VC firm co-led by Arjun and Rohan Malhotra, said that the fund is committed to backing founders who are leveraging AI for distribution, personalisation or business operations

www.entrepreneur.com

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Aparna Saxena

@aparna_saxen

1 year

Ever wondered what the hell VCs are talking about when they talk in acronyms? LTV, CAC, MRR? Here's a cheat sheet for the 10 most basic metrics we measure:

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Aparna Saxena

@aparna_saxen

25 days

Everyone: Kim Kardashian is at the Ambani wedding Me: KKW Beauty to launch in India via Tira

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Aparna Saxena

@aparna_saxen

1 year

I challenged @youngarjeezy to drop @taylorswift13 references in his live TV interview - he took it to the next level !!!

CNBC-TV18

@CNBCTV18News

1 year

Seed-stage #VC fund, @GoodCapitalVC launches a new $50M fund, with a greenshoe option of $25M! General Partner, @youngarjeezy talks to @ShrutiMishra_ about backing #founders who are leveraging #ArtificialIntelligence for distribution, personalization or business operations. #AI

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Aparna Saxena

@aparna_saxen

1 year

Hiring alert. My favorite part of the job is hiring and getting to meet more talent! @GoodCapitalVC is looking for an investment analyst. If you are or know anyone who would be a good fit- apply on the link below (The job description can be found there too):

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Aparna Saxena

@aparna_saxen

4 months

Everytime a 23 year old VC analyst meets you at a networking event

Viraj Sheth

@viraj_sheth

4 months

pandya my bruv thinks he's pollard

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Aparna Saxena

@aparna_saxen

2 years

While my dad has covid, I am practicing our ritual of paper boats on a rainy day & sending him photos. It’s the little things in life that matter the most.

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Aparna Saxena

@aparna_saxen

5 months

Bangalore mein paani nahi hai, Dilli mein hawa nahi hai- jaaye toh kaha jaaye?

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Aparna Saxena

@aparna_saxen

12 days

Food/Beverage Innovators and DTC companies. Here's my guide on trends in India which will pick up in the next 12 months! 🧵

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Aparna Saxena

@aparna_saxen

1 month

My first painting 🖼️ - it’s been such a good time spending my Saturdays with a paint brush.

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Aparna Saxena

@aparna_saxen

1 year

Here's how you should approach TAM (Total Addressable Market) if you're just starting to raise pre-seed, seed capital. Through this process: you'll learn so much about your potential and also find gaps in the market that you could provide for. Thread:

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Aparna Saxena

@aparna_saxen

4 months

I'm back in the Bay Area for a month. It's been 5 years since I lived here and almost everything has changed. Trends have shifted from Allbirds to Hoka, from Trader Joe's to Erewhon, from Lululemon to Alo, and from unemployed engineers to experienced unemployed engineers.

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Aparna Saxena

@aparna_saxen

11 months

If India becomes Bharat then the “Indian Distinguished Service Medal” would need a total rebrand. 😂

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Aparna Saxena

@aparna_saxen

1 year

As VCs, we feel revenue recognition appropriately is very crucial to understanding your business better. Here are 14 ways startups in SaaS, and DTC models project for revenue INCORRECTLY:

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Aparna Saxena

@aparna_saxen

9 months

Earthquake : run outside , air outside: run inside. But hey, that’s Delhi.

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Aparna Saxena

@aparna_saxen

2 years

Only in india can it happen that you come to a wedding and the person next to you asks “Ladki ka naam kya hai”

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Aparna Saxena

@aparna_saxen

1 year

Ig threads is basically twitter but with the circle of people that you don’t have anything in common with besides your high school

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Aparna Saxena

@aparna_saxen

1 year

Pre-seed: The earliest stage of funding for a startup, often used to develop a business idea or create a prototype. -1/n

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Aparna Saxena

@aparna_saxen

2 years

Representation is so important. Gives all women, especially in finance, economics and related fields hope that anything is possible if you work hard! 💪🏼

Gita Gopinath

@GitaGopinath

2 years

Breaking the trend 👊💥…I joined the wall of former Chief Economists of the IMF 😀

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Aparna Saxena

@aparna_saxen

2 years

Hey I’m 5 today 🐶

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Aparna Saxena

@aparna_saxen

1 year

I know you have a personal problem with me if you email me at 4pm on a Friday and follow up with me on Monday at 11am

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Aparna Saxena

@aparna_saxen

1 year

Today marks my fourth work anniversary at @GoodCapitalVC . I couldn’t be in better company quite literally. Super proud of what we’ve built thus far and all the co’s we’ve backed. 💰

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Aparna Saxena

@aparna_saxen

9 months

The DTC space is really hard to crack given how competitive the landscape is and the marketing spends to gain customers What are some things that have worked in India, and what trends may pick up globally, you ask?

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Aparna Saxena

@aparna_saxen

1 year

Term sheet: A non-binding document outlining the terms and conditions of an investment, including the valuation, ownership stake, and investor rights. -2/n

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Aparna Saxena

@aparna_saxen

11 months

No, your email didn't find me well. Thanks for trying.

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Aparna Saxena

@aparna_saxen

1 year

Convertible note: A debt instrument that converts into equity at a future financing round, typically used in early-stage funding. -3/n

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Aparna Saxena

@aparna_saxen

5 months

DTC brand pitch: Raising seed capital for a product I spent years building, made for an underserved market Reality: I made this cause I like it. I have no expertise in this at all, I studied how to make a viral product and here I am asking you for money to market it on Instagram.

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Aparna Saxena

@aparna_saxen

25 days

The argument that consumer investments cannot match tech returns might seem valid when viewing the Indian market from a macro perspective. However, this view represents a superficial understanding of the complex and rapidly evolving Indian consumer landscape.🧵

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Aparna Saxena

@aparna_saxen

1 year

SAFE (Simple Agreement for Future Equity): A contract between an investor and a startup that grants the investor the right to receive equity in the company at a later date. -4/n

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Aparna Saxena

@aparna_saxen

2 years

Fun fact: if you’re overheard by Delhi women getting their hair done at a salon that you invest in start ups- they will all pitch you a “domestic help app” simultaneously.

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Aparna Saxena

@aparna_saxen

2 years

At the age of 27, I’ve finally started learning how to drive a car. I need all the tips I can get!! Help me drive a 🚗

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Aparna Saxena

@aparna_saxen

4 months

All I’m thinking is that if I were in India, I would’ve ordered glasses to watch the solar eclipse and it would’ve reached me in ten mins..

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Aparna Saxena

@aparna_saxen

14 days

2/India has a serious lack of swim-wear brands for women/men. India is seeing a surge in travel like never before!

Suitable Swimsuits: Indian swimwear brands see soaring demand amid travel boom

Indian women's swimwear market is booming, driven by a surge in demand and travel. Brands like Spirit Animal and Shivan & Narresh lead the way, offering inclusive and stylish options. Entrepreneurs...

economictimes.indiatimes.com

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Aparna Saxena

@aparna_saxen

1 year

Valuation: The estimated worth of a startup or company, often determined by factors such as market potential, revenue projections, and comparable transactions. -5/n

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Aparna Saxena

@aparna_saxen

2 years

14 per cent of all global funding is toward Indian Fin-tech companies. The progress here is tremendous 💪🏼

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Aparna Saxena

@aparna_saxen

2 years

Rooney is in Dog jail for stepping on my laptop 💻

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Aparna Saxena

@aparna_saxen

2 months

Mistake 9: The name! What even is 82°E? Let me tell you- the Meridian on which the Indian Standard Time is based. And this is what happens when you copy the West without changing a thing from your learnings of the Indian consumer.

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Aparna Saxena

@aparna_saxen

1 month

Recently , a second hand marketplace for traditional Indian clothing went out of business. It made me look back ant other models that have tried to take a stab at this space. Here's my learnings using Economics 101: 🧵

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Aparna Saxena

@aparna_saxen

5 months

Reevaluate why you’re raising capital; Should a startup give up equity if they are profitable and growing at a rate where all they need is cheap working capital to be a successful stand-alone business? Answer is No.

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Aparna Saxena

@aparna_saxen

2 months

Can’t help but think that the Pakistan cricket team lost to India’s H1B team (USA) last week,

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Aparna Saxena

@aparna_saxen

14 days

9/Toxin-free and child friendly home care products' Gone are the days of Lysol and the woke millennials are now having kids. They want clean and conscious products in and around their homes.

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Aparna Saxena

@aparna_saxen

2 months

Mistake 1: Assuming ⭐️ power is enough for the premium consumer space. Just because she was now representing many global luxury brands, the assumption was that consumers would feel its giving access to "luxurious goods". However, high level research only gives temporary results

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Aparna Saxena

@aparna_saxen

4 months

yes please🙏

Sarthak Rastogi

@RastogiSarthakk

4 months

Writing amounts in INR Million should be banned

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Aparna Saxena

@aparna_saxen

1 year

If you’re in Bangalore and you haven’t been to Lupa yet- please do yourself a favor and go. The food, vibe and drinks are a 100/100. I genuinely think it’s the best restaurant in India.

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Aparna Saxena

@aparna_saxen

2 years

I feel like I never needed to dry clean anything until I moved to South Delhi

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Aparna Saxena

@aparna_saxen

2 years

I’m just blown away by the repeat rate..also packaging is🔑

ET Retail

@ETRetail

2 years

D2C skincare brand Foxtale raises $4 million funding led by Matrix Partners India #SkincareBrand #Foxtale #4Million #MatrixPartnersIndia #RomitaMazumdar #Nykaa #BeautyBrand #Funding #D2CStartup #StartupFunding

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Aparna Saxena

@aparna_saxen

1 year

Tell me you are from Delhi without telling me you are from Delhi 🫠

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Aparna Saxena

@aparna_saxen

1 year

Dilution: The reduction of existing shareholders' ownership percentage in a company when new shares are issued, often occurring during subsequent funding rounds. -6/n

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Aparna Saxena

@aparna_saxen

1 year

Loki was found in a garbage bin as a puppy in Chandni Chowk. He was adopted and bought home but it took him 3 years to warm up to everyone. I especially kept pushing his boundaries and demanded for his love and attention constantly. It was tough to be growled at. Today, as he

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Aparna Saxena

@aparna_saxen

1 year

Vesting: A schedule that outlines the timeframe over which founders or employees earn ownership rights to their shares in a company, typically to incentivize long-term commitment. -7/n

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Aparna Saxena

@aparna_saxen

1 year

Me yesterday: Excited about @GoodCapitalVC launching its new AI-focused fund. Me today: Am I investing in companies that will ultimately replace me at the workplace.

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Aparna Saxena

@aparna_saxen

2 years

Delhi monsoon can be done quite beautiful

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Aparna Saxena

@aparna_saxen

1 year

Exit strategy: A plan for how and when investors can realize a return on their investment, such as through an acquisition, initial public offering (IPO), or other means. -n/n

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Aparna Saxena

@aparna_saxen

2 years

I got some great company on my way to work 🐶

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Aparna Saxena

@aparna_saxen

2 years

@ScarletNate Curiosity and learning don’t need to be attached to a social status. Just like jumping to wrong conclusions..

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Aparna Saxena

@aparna_saxen

1 year

Cap table: A table that outlines the ownership structure of a company, including the shares held by founders, investors, and other stakeholders. -9/n

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Aparna Saxena

@aparna_saxen

2 years

Completed 3 years with @GoodCapitalVC and @BharatFounders team today. I am so lucky to be with such a brilliant team that deeply cares about founders and want to make a real difference!

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Aparna Saxena

@aparna_saxen

10 months

TBH The best regards in my email is for myself. I hold myself in high regard for turning it around.

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Aparna Saxena

@aparna_saxen

14 days

1/Reduce your retinol production, its time for Alguronic Acid. (its superior anti-aging properties reduce fine lines by 35%). All oceanic derived materials are showcasing big leaps in skin improvement. Its also time for ALGAE products!

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Aparna Saxena

@aparna_saxen

1 year

Due diligence: The process of evaluating the financial, legal, and operational aspects of a company to assess its potential for investment. -8/n

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Aparna Saxena

@aparna_saxen

14 days

4/tech meet health meet mass India- India needs an affordable fitness tracker : ring, watch, fitbit style innovation but at a price everyone can afford!

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Aparna Saxena

@aparna_saxen

11 months

India is stunning 😍

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Aparna Saxena

@aparna_saxen

2 years

Here's how micro-influencers are bringing the culture of thrift shopping to India 👇 1/n

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Aparna Saxena

@aparna_saxen

2 years

It honestly feels great that the delivery of my DTC Brand is carbon neutral. It makes me so inclined to order from the brand webs. Ofc it’s a product I already love but id choose this website over any aggregator with a discount. Wonder how many customers feel this way?

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Aparna Saxena

@aparna_saxen

2 years

Just Delhi things..

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Aparna Saxena

@aparna_saxen

2 months

Mistake 2: Choosing the wrong manufacturing partner. She chose someone who could procure Ayurveda ingredients, expensive packaging and just average quality of other components. This compromise came at the biggest cost- Quality (which brings retention)

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Aparna Saxena

@aparna_saxen

2 years

Every time I send @youngarjeezy an investment memo

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Aparna Saxena

@aparna_saxen

2 months

Mistake 4: We still do not know what the USP is? 82 E did too many things without a single USP. The brand reads like a lost child in a big fare. A simple USP of ayurveda first or "made for Indian skin" would have worked far better

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Aparna Saxena

@aparna_saxen

1 year

Sorry but - Zoom >>>>>>>>>>>Google meet>>Microsoft teams

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Aparna Saxena

@aparna_saxen

14 days

8/ Alternate and innovative personal care India loves its Perfora even though Colgate dominated for decades. It's time someone changes the entire experience of roll on, deodorant's (that last!) and products that have lots of layering and use-cases!

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Aparna Saxena

@aparna_saxen

14 days

6/Real athleisure! So far, India has seen gym-wear evolve. Its time for pants that can actually be worn to work (but affordable). Imagine Alo meets myntra-

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Aparna Saxena

@aparna_saxen

5 months

Layman- thinking Ambani is a big fan of Rihanna and paid the big $$ Ambani’s- just acquired Sephora India, let’s launch Fenty Beauty with a Bang and come up with a commercial arrangement in person 🔑

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Aparna Saxena

@aparna_saxen

1 year

Don’t act shocked, we all knew this about @elonmusk and his need to keep going back to the x.

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Aparna Saxena

@aparna_saxen

2 months

Mistake 8: Exapanding to men before winning over the women. Men do not make purchases like women do. They rely on word of mouth far more than explorating.

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Aparna Saxena

@aparna_saxen

2 years

Hi I’m a VC and I keep a unicorn on my desk.

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Aparna Saxena

@aparna_saxen

2 years

We’re fighting cause I want him to be an engineer but he wants to grow up and be an influencer

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Aparna Saxena

@aparna_saxen

2 years

Meet the newest member of my team- VC Oliver. He’s not afraid of taking risks, he’s got an obvious unfair advantage, gets what he wants so he’s a go-getter. Loves to try new products and is passionate about running. ( VC here stands for very cute.)

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Aparna Saxena

@aparna_saxen

1 month

As FSSAI cracking down on protein supplements in India, India's consumer product market reveals a critical gap: inadequate regulation of product claims. 🧵

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Aparna Saxena

@aparna_saxen

6 months

It is so tough for first-time founders to get into the complex nitty-gritty of transaction documents with lawyers. Here's a Playbook to save you those billable hours: Please RT & Share with founders in your network ~~

Navigating Transaction Documents — Crosstalk

You got the investor on board with your terms. Lets dive into how to now work through all the documentation to get their funds!

www.crosstalk.investopad.com

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Aparna Saxena

@aparna_saxen

1 year

Me after the annual audit v/s me during the annual audit

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Aparna Saxena

@aparna_saxen

10 months

I am so excited to share that Oyela's raised a follow-up round led by Prime. Oyela came to me at a time when businesses faced severe uncertainty due to COVID. Rahul's vision of revamping the fast fashion space, and understanding of Gen-Z behavior was 10/10

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Aparna Saxena

@aparna_saxen

2 years

My colleague said they’re having “cow trouble” and I thought she meant car trouble. Boy was I wrong

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Aparna Saxena

@aparna_saxen

14 days

3/Totes: New takes on totes are a huge market at the moment in the US. India is seeing early signs of this. Another big trend is Raffia (google it, if you don't know)

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Aparna Saxena

@aparna_saxen

2 years

Wednesday is a mid-week Monday. I know it, you know it.

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Aparna Saxena

@aparna_saxen

2 years

So cool to see a portfolio company ad near our office 🙏

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Aparna Saxena

@aparna_saxen

10 months

Hey ex-twitterati, X’s, X’ers, X-men and women, Help me find an exciting new startups in the personal care space ~ would love to look at something fresh! Tag in comments 👇

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Aparna Saxena

@aparna_saxen

2 years

I can’t even..🌝

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Aparna Saxena

@aparna_saxen

2 years

Growing up I always thought being a superwomen meant being professionally successful while being able to manage a home. Now, I think the real superpower is being happy in what you do. Whether it’s work or life or both.

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Aparna Saxena

@aparna_saxen

4 years

When I realized that Instagram gave up on 2020 too #instagramdown

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Aparna Saxena

@aparna_saxen

14 days

7/Ballerina shoes! (Even I don't like them) but its all the rage in the US and India fast fashion will mimic it soon enough

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